RED Digital Case Study: Honesty & Humanity Is The Best Policy

first_imgIn this post we share a few thoughts on setting realistic expectations when working with clients. Good advice for business and creative professionals alike.Jim Jannard recently posted a great apology/apologetic on the Red User Forum about RED’s habit of making over enthusiastic announcements with over eager delivery deadlines, which have then been subject to disappointing delays, change and shifting price points. You can read the full text here, but I just wanted to offer a few thoughts off the back of it about the importance of honesty when dealing with your customers…and how they’ll ultimately love you for it in the end. RED REEL 2013 NAB:Under Promise – Over DeliverRED is known for thinking big. Really big. Over the moon big. RED stirs the pot. We are also honest to a fault. Did I say we have no idea what we are doing? Everything changes including specs, pricing and delivery dates?The old business axiom of always under promising and over delivering has sort of become old hat these days. Hype (the over-inflation of excitement about a product that will ultimately fail to deliver) is what most businesses leverage for flogging weak products to over eager fans. But that’s a road of short term gains for long term death. Brands build loyalty and reputation over decades not just product cycles. An emphasis on product and getting the product perfect is what will satisfy your fans and give them something to genuinely rave about (Steve Jobs legacy) . This is what RED have also become known for – disruptive products that can truly wear the badge of ‘game changers’:RED (I guess I am the guilty party) has spouted off “miracles” since 2006. “4K is the future” was our 1st message. We showed a shiny prototype at NAB that year. We took deposits on an impossible dream. A 4K camera for $17,500 when others were selling a 1080P cinema camera for over $200K. What we showed in our booth, and what people put down deposits toward, looked nothing like what we delivered one year later. We did deliver the RED ONE for $17,500 as promised. And that changed the history of cinema and who could participate. It marked the beginning of the changing of the guard.But riding the fine line between enthusiasm and hype is a difficult task. When you’re out to turn an industry upside down with visionary leadership it’s hard not to get ahead of yourself and stumble over your own excitement. So what’s great about Jim’s latest post is that he finishes with this new sentiment:We are just beginning. We have dreams that cannot be imagined. Once we deliver what you know about… there is more. Much more… only this time, we aren’t going to tell you until they are done.In many ways RED could take a leaf out of Blackmagic Design’s marketing book. Engaging the wow factor of surprise and delight by not telling anyone about your new products and then announcing them when they’re (mostly) ready to ship. Although it has to be said of course that BMD has also encountered the pain and frustration of the enormous difficulties inherent in delivering technically sophisticated products, especially when things go wrong. But like RED they’ve also been honest and upfront about it:Some good news. If you have read my other posts about the causes of the camera delays then you know we have been dealing with a problem with our sensor supplier related to contamination of the glass that’s bonded on the front of the sensor. It’s not been clean and so we had to stop production of cameras….   (Another update later) It is sure a relief seeing this problem coming to a close. I cannot believe this happened and it’s been an incredibly frustrating delay. However I am feeling really positive now.  – Grant Petty, CEO, Blackmagic Design.Engage Your FansFor all of our faults (many)… caring about our customers and pushing the envelope are not two of them. This always seems to have us riding the ragged edge. This NAB presentation is no exception. We are trying to do things never done before and the clock is ticking for us to get ready. – Jim JannardPart of the success for both RED Digital and Blackmagic Design is their vibrant forums, which give all of their users, fans and detractors a place to hang out, chat and offer valuable feedback (and rant). A forum is a great way to build community around a brand or product is great, but a forum in which the head honchos dive in and play a central role is even better. Apple has a user forum on its site, but Steve Jobs or Tim Cook would never stop by for some honest communication. It’s just user’s trying to help each other out.The Red User forum is an all together different place – an open place where users are invited to share in the journey with the company.So… are we late with Dragon? Yes. And Meizler. And REDRAY. And our Projector. Of course we are. This stuff is not easy. In fact it is groundbreaking and extremely difficult. Sometimes I want to strangle our engineers for their optimistic schedule. In the end… I embrace them for working on the hardest stuff… the impossible goals. They are the ones that brought you the RED ONE and the EPIC.Building a loyal, ardent and vocal fan base who get angry when you’re late to deliver is far better than an apathetic crowd who could buy your stuff, or someone else’s without much consideration. I’d rather have a mob of frusturated fans (at least they care!) than a customer base who don’t care and are only interested if you’re the cheapest.Be HumanBlackmagic Design CEO Grant Petty Interview at NAB 2013:Finally the most important lesson anyone running a business can take away from this is that being honest makes you human. It reveals that you are just like the rest of us. Not some faceless corporation that doesn’t care about the feelings of its customers but a team of real people who care passionately about what they do. People who stay up late because they’re dedicated to offering great products and services and are committed to building something of worth. Who wouldn’t want to be involved in that? To buy into that?But honest humanity comes at the cost of slick performance. Human’s are frail and fallible, they make mistakes, stumble over their words and go with gut instincts. The reason that Apple’s ads are so frequently spoofed is that they are 100% for slick performance with a lack of genuine humanity. Personally I’d much rather watch a 90 second, wobbly, badly lit handheld chat in Jonathan Ive’s office, while he doodles  away at something and talks from the heart than 6 and a half minutes of marketing speil.When quoting schedules, budgets and time constraints with your clients keep HONESTY in mind. Expectations should be realistic…quality work takes time!last_img read more

Rabri Devi appears before ED in railway hotels allotment case

first_imgThe Enforcement Directorate on Saturday recorded the statement of former Bihar Chief Minister Rabri Devi in connection with the Railway hotels’ maintenance contract corruption case.“Ms. Rabri Devi appeared before the investigation team in Patna, in response to the summons. Her statement was recorded under the Prevention of Money Laundering Act,” said an official. The agency had earlier issued multiple summonses asking her to join the probe in Delhi, but she did not turn up.The ED had also summoned her son Tejaswi Yadav twice and recorded his statement.“Their statements have been recorded as they had taken over a company through which about a three-acre commercial property was acquired from Patna-based firm, Sujata Hotels. The firm got contracts for the maintenance of two Railway hotels in Puri and Ranchi when RJD chief Lalu Prasad was the Railway Minister,” said the official.The money laundering probe is based on an FIR registered by the Central Bureau of Investigation against Mr. Prasad, Ms. Rabri Devi, Mr. Tejaswi Prasad and others in July.The agency has alleged that the contracts to Sujata Hotels were awarded in 2006, in lieu of the three-acre land that was acquired through a front company, Delight Marketing Company. Accused Sarla Gupta, wife of Mr. Prasad’s close associate Prem Chand Gupta, was a director in that company.According to the CBI, by 2014, Delight Marketing’s shares were taken over completely by Mr. Prasad’s family members for just ₹64 lakh, against the circle rate of ₹32.5 crore for the property and market value of ₹94 crore. The company’s name was later changed to Lara Projects and then turned into a limited liability partnership firm.last_img read more

SEA Games: PH squash team settles for another silver

first_imgBrace for potentially devastating typhoon approaching PH – NDRRMC PH squash team after their 2017 SEA Games gold medal match. Photo by Marc ReyesKUALA LUMPUR—The Philippine men’s squash team, which upset Malaysia in the semifinals on Monday, surrendered to Singapore, 2-1, in the final Tuesday night at National Squash Center here in Kuala Lumpur Sports Center.The Filipinos settled for another silver, the other in women’s doubles, in the penultimate day of competition.ADVERTISEMENT Read Next Catriona Gray spends Thanksgiving by preparing meals for people with illnesses Typhoon Kammuri accelerates, gains strength en route to PH LATEST STORIES UPLB exempted from SEA Games class suspension Don’t miss out on the latest news and information. PH billiards team upbeat about gold medal chances in SEA Games PLAY LIST 03:07PH billiards team upbeat about gold medal chances in SEA Games05:25PH boxing team determined to deliver gold medals for PH00:59Sports venues to be ready in time for SEA Games00:50Trending Articles01:35Panelo suggests discounted SEA Games tickets for students02:49World-class track facilities installed at NCC for SEA Games03:04Filipino athletes share their expectations for 2019 SEA Games00:45Onyok Velasco see bright future for PH boxing in Olympics02:25PH women’s volleyball team motivated to deliver in front of hometown crowd01:27Filipino athletes get grand send-off ahead of SEA Games LOOK: Venues for 2019 SEA Games MOST READ WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding Kammuri turning to super typhoon less likely but possible — Pagasa Filipinos bag another silver in sepak takraw Reymark Bergornia dropped the opening match, 11-1, 11-3, 11-16, to Pang Ka Hoe. But Robert Andrew Garcia equalised after beating Benedict Chan, 11-8, 9-11, 11-8, 11-9, in the second match.That left David William Pelino to carry the fight for the gold but he succumbed to the faster and craftier Samuel Kang, 11-4, 11-4, 11-5, in the deciding match.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout SEA Games in Calabarzon safe, secure – Solcom chief View commentslast_img read more

10 Reasons Your Cover Letter Sucks

first_imgA strong cover letter could be your ticket to moving a step further in getting a new job. This relatively concise piece of information has the ability to place you steps ahead of other candidates, highlight your achievements, and showcase your personality – but no one ever said creating one would be an easy task. Writing a knockout cover letter might even be one of the most challenging parts of the hiring process.It’s hard to nail down just one challenge that accompanies writing cover letters. Unfortunately, many poor cover letters have allowed outstanding candidates to be passed over by hiring managers. While writing your cover letter might be a scary task, doing it successfully is essential to getting hired.Don’t let your next cover letter be a flop; consider these 10 mistakes before you hit send:1. It’s Riddled with Errors. There are many things the errors on your cover letter will express to a hiring manager: lack of attention to detail, carelessness, and even disinterest in the position. Your cover letter deserves to be triple checked for poor grammar, punctuation, and overall structure. Pass it along to your mentor or friends to ensure you haven’t missed anything.2. It Lacks Focus. What are you attempting to convey to the hiring manager? Writing about your professional experiences can be challenging, and it often causes job seekers to create unfocused cover letters. To write a more direct cover letter, consider creating a layout encompassing your main points.3. It’s Too Long. Respect the busy schedule of a hiring manager by utilizing brevity in every cover letter you create. Write short and succinct paragraphs to allow for a more easily read document. Sift through unnecessary details and only present the most beneficial information for the job at hand.4. It Doesn’t Set You Apart. Your cover letter is your chance to leave your mark on a hiring manager. Rather than reiterating what they can read on your resume, use this as an opportunity to share why you’re better for the job than any other candidate. Use a strong, purposeful statement of what you can bring to the position, and how you can positively benefit the company as a whole.5. It Fails to Highlight Your Skills. While you certainly don’t need to highlight every single job you’ve had during your career, your cover letter should talk about your skills and experiences most beneficial to the company. Your cover letter isn’t for sharing your personal life or specific needs.6. It’s Missing Information. Job listings often require certain information from applicants. By failing to share the necessary information in your cover letter, you’re essentially removing yourself from the hiring process. Why would a hiring manager choose you over a candidate who went above and beyond to provide the correct details? Double check the qualifications needed for the position prior to sending it.7. Your Tone is Off. While a cover letter is a professional document, it also gives your potential employer insight into your personality. Don’t rub a hiring manager the wrong way with long-winded bragging. Be sure to leave out arrogance, unprofessional information, and keep the company’s culture in mind.8. It’s Generic. Customization is key in every part of the hiring process. Submitting a generic cover letter presents you as an average candidate. Your cover letter is an opportunity to stand out and truly speak to a hiring manager – don’t settle for generic.9. You’re Not Qualified. No matter how you twist and stretch your skills and experiences, you might not be the right candidate for the position. Applying to a position you’re under qualified for is an all-too-common part of the job search. Keep in mind this not only wastes the time of the hiring manager, it also uses up the time and energy you could be spending on applying to position you’re more accurately matched.10. You Don’t Have One. Just because a cover letter wasn’t mentioned in the job listing, doesn’t mean it’s OK to skip it – they’re never optional. Your cover letter is an important opportunity to convey points you can’t in your resume. Omitting this document leaves you at a fault.Creating a strong cover letter may be a challenging, but it’s worth the time and energy. Leave a positive first impression on hiring managers by going out of your way to create a concise, focused, and customized document.last_img read more

Here’s Why You Shouldn’t Expect a Gift From Your Coworker

first_imgGift giving and celebrations are the cornerstones of the holiday season, but when it comes to offices around the country, employees are planning to give a little less this year. At least according to a new survey by staffing company Spherion, which found that only 31 percent of employees are planning to spread the joy with gifts for co-workers at their level. That’s down from 38 percent in 2014. Meanwhile 28 percent plan to give their boss a gift this year, down from 34 percent a year ago.“A lot of people would rather spend money on family and friends, the people they feel closer to,” says Sandy Mazur, division president at Spherion. “People work virtually and in small groups. The structure of the workplace has also changed.”Rewind even a decade and working from home was a perk that only a few got to take advantage of. These days lots of employees are logging in from their home offices. According to Global Work Place Analytics, 50% of the U.S. workforce has a job that can be done at least partially away from the office while about 20 percent to 25 percent of the workforce teleworks at some frequency. That amounts to 3.7 million employees who work at home for at least half the time. Among younger workers it’s almost expected when joining an organization.In addition to an unstructured workforce being the reason for the reigning in of holiday gift giving, in many companies around the country the holidays often increase awareness about being inclusive and sensitive to all religions, which could result in hesitancy on the part of employees to give co-workers gifts. “Everyone wants to be politically correct at this time of year to make sure they are not overlooking anybody who may not celebrate in one shape or form,” says Mazur. “There’s a little bit of reluctance to not make anyone feel unwelcome.”Employees Lowering The Amount They Spend On GiftsIn addition to scaling back the number of gifts employees give this year, Spherion found among the people who will be dolling out presents, they plan to spend less than last year. That comes at a time when economists and retail analysts are predicting an increase in the amount consumers spend in general on holiday gifts in November and December. According to the National Retail Federation sales in November and December are forecasted to increase 3 to 7 percent to $630.5 billion, higher than the ten year average of 2.5 percent.Spherion found U.S. workers plan on spending an average of $17 less on gifts for co-workers this year while bosses will get gifts that cost anywhere from $10 to $14 less than a year ago. That can be a testament to the fact that employees want to spend their money on closer families and friends or that many are still struggling with high debt and tight holiday spending budgets. One way to spread holiday cheer and remain inclusive to everyone is to bring in a basket of treats like baked goods, candy or cookies, says Mazur. Everyone in the office can take part in the gift and it won’t offend anyone by leaving them out. Not to mention it can be a low cost way to spread holiday cheer.Employers Getting High Marks For Holiday CheerEmployees may be suffering from a bit of bah humbug this holiday season, but the companies they work for aren’t, according to the Spherion survey. It found that about half of companies are planning to celebrate the holidays in the office this year. Of the respondents, 22 percent of companies plan to bill their celebration as a Christmas party while 19 percent are calling it a Holiday party and the remainder dubbing it a year end celebration. “It’s critically important for employees to feel engaged and appreciated,” she says. “Companies need to do whatever they can to make employees feel engaged and appreciated and most employees feel they are doing that.”last_img read more

Shraddha Kapoor to Swara Bhaskar, the best and worst looks from this fashionable event

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5 Summer Swindles and How to Avoid Them

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

Give a Little Bit: A Visual Guide to Which States are the Most Charitable

first_imgMy birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ?   With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York.  Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Storylast_img read more

New Graduates: Kitchen Gadgets Worth the Splurge

first_imgObviously this isn’t everything you’ll need in your kitchen, but these are the things worth splurging on. Go find everything else at Ikea, TJ Maxx, Target or Amazon. Just remember to take good care of your investments, so you know they will last you a long time!Follow along!Over the next few months I’ll be covering a variety of ways to be healthy on a budget. Keep an eye out for those and head over to Brewing Happiness for healthy recipe inspiration in the meantime!Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Welcome back to the collaboration between Mint and Brewing Happiness. I’m Haley, the girl behind Brewing Happiness – a blog about celebrating the small healthy choices we make in our lives, complete with recipes for everybody! I’m here to give you tips on living a healthy, happy life on a budget.It’s graduation season! You’re turning the tassel, throwing your hat, and venturing into a new phase of life. This phase often comes with new jobs, locations, and living situations. Often this is the first “real” adult home (or apartment) you will have. So it’s time to trade in that hot plate and get some real kitchen equipment.As a food blogger, I’ve worked with tons of kitchen equipment and I’ve come to discover which are the most useful and which aren’t worth your money. This is my definitive list of the most important kitchen equipment to invest in when creating your first adult kitchen. It’s not a complete list of everything you’ll need in your kitchen, but rather a guidebook for what items you shouldn’t skimp on. Everything else you can inherit from a family member, friend or just buy at a discount store, because the quality matters less.When it comes to investment pieces, I’m a big believer that while the quality is extremely important, it is equally important to properly care for and maintain your equipment. It’s not worth buying a $100 knife if you improperly care for it and render it useless in a year. Therefore I am going to talk both about what products I recommend as well as how to properly care for them. Make your investments last!Kitchen Gadgets Worth the Splurge1. Chef’s KnifeYou don’t need a full set of knives to start off with. You just need one nice knife to make your life so much easier. A nice knife will make recipes faster and easier to make, they save you time, and make your life in the kitchen more fun.Recommended knives: I have this knife, but you don’t have to spend that much to get a good one. I’ve heard great things about this knife as well!Proper care:Wash and dry your knife shortly after each use.Don’t let it sit with food on it.Don’t let it soak for days.Don’t leave it wet.Don’t store it in a drawer.DO get it sharpened professionally at least once a year. 5. Parchment PaperThis probably seems like a silly thing to have on the list, but I find that it’s crucial to have in your kitchen if you want to preserve the life of your baking sheets and pans. By lining all of your cookware before you bake or roast, you’ll preserve the surface and you wont have to scrub baked-on food off of it.6. Coffee Grinder & French PressIf you’re a coffee lover like me, having a good cup of coffee in the morning is important. I’ve found that having a coffee grinder and French press or Chemex in the morning keeps me from buying a latte. The equipment might feel like an investment, but it will save you money in the long run.Recommended Coffee Grinder: If you’re a true coffee snob, try this Breville grinder. If you don’t care that much, try this much cheaper version. And if you really don’t care get this one (it’s under $20.)Proper Care:NEVER use metal utensils to stir or clean your French press or Chemex. This chips the glass and can cause it to shatter.Do hand wash and dry. 4. High Speed BlenderI don’t recommend a high-speed blender for everyone. If you are new to the kitchen or don’t cook that often a regular blender or an immersion blender will do just fine. But if you like to cook and make things from scratch, I cannot recommend a high-speed blender enough. I use it in place of a food processor, juicer, and regular blender.Recommended High Speed Blender: I have this Blendtec and LOVE IT, but have also worked with this Vitamix before and highly recommend.Proper Care:Easily clean your blender by adding soap and hot water to the jar, and blending on high for 30 seconds. 2. 10-12 inch Non Stick SkilletHaving (at least) one nice skillet in your kitchen is an absolute must. I recommend getting a larger size, like 12”, so that it can accommodate your morning eggs as well as a stir-fry for dinner. Investing in quality non-stick cookware is important, but more importantly is maintenance. You determine how long the skillet will last, by how well you take care of it.Recommended skillets: I have this pan from American Kitchen Cookware, but I have also heard great things about this All-Clad pan. If you want something more mid-range, check out this other pan by All-Clad or this one by Zwilling (Bon Appetite called this one their favorite). If you aren’t ready to invest that much, this skillet by T-Fal has tons of positive reviews!Proper Care:DON’T soak for hours.DON’T put in the dishwasher (even if it says it’s dishwasher safe.)DON’T use metal utensils.DO gently wash and dry it soon after use.DO lightly coat it with oil after cleaning. (Treat it similar to a cast iron skillet.) 3. 3 or 4 Quart Sauce Pan or PotHaving one quality large pot in your kitchen will come in handy again and again. Use it to make sauce, soup, cook grains, etc. I recommend this size, because it’s large enough to make a big batch of soup or grains so that you can meal prep if that’s your thing.Recommended Sauce Pans & Pots: I have this Staub Cocotte, because I can use it on the stove or in the oven, but if that’s too fancy for you I recommend this 3-quart All-Clad sauce pan. If you aren’t ready to invest quite that much, I’ve heard great things about GreenPan as well as this Calphalon.Proper Care:Don’t use metal utensils.Don’t put in the dishwasher.Do wash thoroughly with a gentle sponge.Do lightly coat it with oil after cleaning. (Treat it similar to a cast iron skillet.) Post navigationlast_img read more

The 3-Minute Super Brain Yoga Exercise Can Boost Mental Clarity and Maximize Mind Power

first_imgIf you have kids, teach them how to do Super Brain Yoga. These exercises are really simple but it can be your fun daily habit together. After the session, the kids will be more focused and ready to absorb lots of new information.Source While memory problems are often associated with aging, statistics show that 14% of young Americans between 18 and 39 years old experience a decline in their brain function. Fortunately, there’s a series of simple exercises called Super Brain Yoga that can help you cope with this problem. It effectively boosts your mental power by balancing both of the hemispheres of your brain and directing energy to your mind.We offer you a precise description of a 3-minute Super Brain Yoga session. Are you ready to use this simple exercise in your daily routine to improve your brain efficiency and concentration? Let’s begin!1. Wake up early and face the right direction.The best time to practice brain yoga is in the morning, so get up early. Make sure you face the east, exactly where the sun rises. Elderly people should face the north. In order to be sure, get a compass or download a compass application on your smartphone.2. Remove any jewelry.Make sure you take off all your jewelry, including wedding rings. Now press your tongue against the roof of your mouth, just behind your teeth. Leave it there throughout the whole exercise session.3. Stand up straight.The posture is very important in yoga. Stand up straight with your hands to your side, stabilize your feet. Hold your back straight throughout the whole session.4. Get the correct hand position.Lift your left hand, cross your upper body, and place it on the right earlobe. Make sure the thumb is in the front of the ear.Now lift your right hand, cross your upper body, and grab your left earlobe. Also, make sure your right thumb is in the front of the ear.You must press both earlobes simultaneously.5. Start doing squats.Inhale through your nose and slowly squat down. In order to avoid extra pressure on you knees, make sure your knees don’t pass over the ankles.Make your way back to standing as you exhale.Repeat the exercise for about 2-3 minutes. Remember to hold your back straight and your tongue pressed against the roof of your mouth.6. Repeat the exercise daily.One of the most important aspects of any exercise is regularity. Start doing this simple exercise every day and you will notice a big difference in your concentration level within a few weeks. You will feel significant changes in your mental abilities within a few months.7. Involve your kids in the practice!last_img read more

5-4-3-2-1: Counting Down Obama’s Legacy on Climate Resilience

first_imgWhen President Barack Obama announced his administration’s Climate Action Plan three years ago, the setting couldn’t have been more apt: speaking outside Georgetown University on a sweltering June day in 2013, he said a key pillar of the plan was to enhance U.S. preparedness for the impacts of climate change. Three years later, Obama has done more to address climate impacts than any of his predecessors. Making climate resilience a top priority was particularly timely, given that records for extreme weather and temperature have fallen during Obama’s time in the White House.Let’s start the countdown:Five 1,000-year rainfall events – rains so intense they only have a 0.1 percent chance of occurring each year in the location they occurred — in the last six months. Hurricane Matthew (October) devastated much of the Southeast, while 1,000-year rainfall events also occurred in Louisiana (August), Maryland (July), Wisconsin (July) and West Virginia (June).Four of the first six years of this decade have been the hottest years of annual global average temperatures on record: 2015, 2014, 2010, 2013. Average global temperatures during the last decade (2000 to 2009) were warmer than any time in at least the last 1,300 years, with temperatures running even higher this decade and 2016 expected with near certainty to become the hottest.Three consecutive years of record warm global average temperatures: 2016, 2015, 2014. As we enter the final two months of the year experts give 2016 a 99.9 percent chance to surpass 2015 as the warmest year on record. Never before has the record for warmest observed annual global average temperature been broken three years in a row.Second costliest extreme weather event in U.S. history. In October 2012, Superstorm Sandy, the largest hurricane to form in the Atlantic Basin, caused more than $68 billion in damages and more than 8.5 million Americans across 21 states to lose power.Most acres burned by wildfires in a single year in recorded U.S. history. In 2015, wildfires scorched more than 10 million acres across the country.The Obama administration has shown critical leadership as these and other climate impacts threatened U.S. communities, the economy and national security. Two approaches were essential to make the climate resilience strategy optimally useful and effective:1. Listening to – and supporting – people on the frontlineThe Obama administration listened to the most urgent needs of communities around the country already dealing with the impacts of climate change. In 2013, Obama established the State, Local and Tribal Leader Task Force on Climate Preparedness and Resilience, which provided more than 100 priority recommendations that guided the administration’s climate resilience measures. Federal initiatives and tools like the Climate Data Initiative, the Partnership for Resilience and Preparedness and the U.S. Climate Resilience Toolkit are helping communities better understand their climate risk and develop their own climate resilience strategies. Public-private partnerships like the National Disaster Resilience Competition and Rebuild by Design have given communities and states incentives and resources to develop and implement climate resilience strategies.2. Leading by federal exampleWhile partisan gridlock persisted in Congress, Obama used his presidential authority to advance climate resilience. For example, a 2013 executive order required consideration of climate change in all federal agency missions and operations. In 2015, another executive order established a federal flood risk management standard that required all federal investments in and affecting floodplains to meet higher flood risk management standards to reduce future flood risk and costs. And a presidential memorandum issued in September directs all federal agencies to fully consider climate impacts in the development and implementation of all plans and policies related to national security.Much More Remains to Be DoneThe Obama administration has built a strong foundation of climate resilience but climate threats like rising seas, increasing coastal flooding and more extreme weather remain significant challenges. While they can appear daunting, they also present tremendous opportunities that can strengthen the U.S. economy, upgrade dated infrastructure, create jobs and fortify military assets. For example, costly damage from extreme weather and climate events can be minimized by better integrating climate resilience into policies, planning and investments before – rather than after – disasters occur. Better balancing grey infrastructure (such as concrete seawalls) with green infrastructure (such as natural wetlands) can increase resilience to climate impacts while improving water and air quality, quality of life and public health. And communities that want to be able to weather climate change better but lack the resources can be supported by developing of financing options for climate resilience measures. The next administration should seek bipartisan support for low-carbon infrastructure investments that build climate resilience. This will create needed jobs throughout the country while addressing a known risk.Time is running out to prevent the worst of future climate impacts, especially as comprehensive climate action is delayed. The next president must build on Obama’s progress to ensure that homes, roads, critical infrastructure, the economy and national security are not only able to withstand the climate impacts of tomorrow, but thrive in an era where a changing climate is the new normal.last_img read more

Yelp Announces New Mobile Activity Tracking for Small Businesses

first_img .  You can easily Now, weekly summary emails that are already sent to small businesses that use Yelp’s business tools (like the one pictured above) also This should also serve as a wakeup call for small businesses who aren’t already taking advantage of local business directories, review sites and mobile applications such as Yelp and Google Places ( Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack the inclusion of mobile activity tracking to its weekly summary for small businesses that use On-Demand Webinar: How to Use SEO & Social Search for Lead Generation How many people “checked in” to the business via the Yelp app Topics: include the following mobile activity information Join Mike Volpe, VP of Marketing at HubSpot for insights on how to generate leads with SEO and social search. ).  People are increasingly using these tools to find and evaluate businesses like yours all the time.  If you haven’t claimed your presence on these sites, you’re missing a huge opportunity to Yelp announced The new addition came after Yelp disclosed some interesting statistics a few weeks ago about Yelp use, which revealed that over 1 in 4 searches on Yelp are performed from Yelp’s iPhone application, and every five seconds, someone uses the Yelp app to call a local business.  Pretty interesting, considering these stats were generated just from Yelp’s iPhone app, and Yelp also has applications for 4 other smart phones. Yelp presence Download the free, on-demand webinar now claim your Google Place here and ! How many people called the business from their Yelp app This week, get found online by local searchers Why This Matters for Marketers and Small Business Owners unlock your free business tools on Yelp here The availability of these mobile stats means marketers and small business owners now have access to more in-depth data regarding the impact of their formerly called Google Local How many people looked at the business’ page from their Yelp app So what are you waiting for? : .  How many people generated directions to the business from their Yelp app Originally published Jun 30, 2010 3:15:00 PM, updated October 20 2016 . .  As local search and mobile applications increases in popularity and usage, the ability to gain insight into how people are searching for local businesses using these types of search tools is becoming more and more valuable. Knowing this data can help small businesses make decisions on how best to take advantage of their local search presence.  Local SEO Yelp’s free business toolslast_img read more

5 Tips for Launching a Successful Rankings List

first_img Monitoring web traffic should already be on your daily to-do list if you’re a full-fledged inbound marketer. Aside from traffic you should be watching how many new inbound links you’re getting, how often people are mentioning your list on social media, and if those included on the list are promoting their appearance. Before you start arbitrarily ranking things in your industry, it’s important to nail down the details of how you’re going to execute your list creation. No one’s going to care about any list that was haphazardly put together and it could be a huge black eye for your company’s brand if you’re not meticulous. Marketing Takeaway: It’s crucial to get the word out to those who made the list so they can help you spread the news across their networks. A phone call, an email, a tweet… there are many ways to go about notifying and congratulating your top ranking list-makers.   2. Gather data from publicly available sources. 1. Focus on something no one else in your industry has covered. 3. Determine your list eligibility criteria. Twitter Grader The importance of using really samcoren list. for the latest in college news. ) the Content Manager for StudentAdvisor.com, a Washington Post Company. Check out her posts on the Top 100 Social Media Colleges 5. Measure your results! to assign a quality score to the schools’ Twitter presences. There wasn’t any smoke and mirrors behind how we got the numbers we needed to calculate rankings.  However, assembling this data took quite a bit of time so be prepared to dedicate a lot of hours assembling data. You’d be amazed by how many official Facebook, Twitter, and YouTube accounts one school can have! The Following is a guest post by Sam Coren (@ Originally published Apr 12, 2011 4:00:00 PM, updated October 18 2015 However it’s important to understand that anytime you publish something that says X is better than Y you’re going to get flack for it. In order to handle this our first line of response was referring people to our published methodology and FAQ. Another thing we liked to inform unhappy readers about was that we were going to be updating the list (the new version of the Top 100 Social Media Schools comes out on May 4th). So even though they were currently unhappy – the rankings weren’t set in stone.center_img Since it’s becoming increasingly important for colleges to maintain an effective social media presence to connect with students and alumni, we saw an incredible opportunity. We challenged ourselves to create the first ever public 4. Notify those who made the list. Be prepared for backlash from those who didn’t. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. Why? Well, everyone is always dying to know what’s “best” or “worst” for any given category. What readers don’t want to do is spend the necessary hours researching information to figure it out on their own!  Generating rankings for something relevant to your industry can garner you some serious web attention, but if you’re not careful you can end up making more enemies than friends. defined a “Top Social Media College”. We didn’t want the rankings to be swayed by numbers so we took enrollment data into account. After all, it’s much easier for a huge state school with a student of population of 40,000+ to have more connections than a teeny liberal arts school of 1,000. put together an FAQ Other things that might be worth checking out as time goes on are your number of social media followers, RSS subscribers, and traffic from referring sites. Additional ground rules we set were that the schools on the list had to have an official Facebook and Twitter page, an official Facebook page with at least 500 likes, and only schools who had verified enrollment data would be ranked. It’s also important for your readers to understand your ranking methodology so it’s a good idea to take the time to StudentAdvisor Blog With our list we had a wealth of publicly available sources for data collection. Finding out how many Twitter followers or Facebook likes a school had was a quick Google search away. The US Department of Education gave us enrollment data on post-secondary institutions.  We even used HubSpot’s With over 6,000 schools we were collecting data on we had to decide what In the world of college review sites there are hundreds upon hundreds of lists that rank schools for almost everything you can possibly think of. At StudentAdvisor, we noticed a serious void in the world of college rankings:  there wasn’t any list that represented the colleges who best used social media. explaining what you did and why. 5 Tips to Make Your List Launch a Success If your site needs a big “break” to get recognition consider creating a thoughtful rankings list relevant to your industry with public data. Photo Credit: data will make your list more authentic in the eyes of your readers if they have access to the data you used. Another added benefit is that it will keep costs low for you to use publicly available information rather than having to rely on paid private research studies. ell brown Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Venus and Serena Williams help inspire diversity in tennis

first_imgNew York, Sep 2 (AP) A crowd gathered when Venus Williams practiced with Sachia Vickery at the U.S. Open. Kids waited by the fence for autographs.The seven-time Grand Slam singles champion helped Vickery prepare for her first-round match. Vickery lost, but the thrill of hitting with her idol was a lasting memory.”That was actually an experience of a lifetime for me, so I’m still in shock a little bit,” said Vickery, a 23-year-old African-American and former top-ranked junior player.Venus and Serena Williams have been a nearly constant presence at the U.S. Open since the debut of Arthur Ashe Stadium 21 years ago. Their 30 combined Grand Slam singles titles have changed the tennis landscape.Many American kids of color are taking part in youth programs, often citing the superstar sisters as the reason.”There’s certainly more diverse activity from an ethnic standpoint since they came on the scene,” said D.A. Abrams, chief diversity and inclusion officer for the U.S. Tennis Association.”At junior tournaments at higher levels, they’re more diverse ethnically than they were in the past.” The No. 1 junior is 14-year-old African-American Cori “Coco” Gauff, who once practiced on the same park courts in Delray Beach, Florida, as the Williams sisters.Patrick Mouratoglou, Serena’s coach, worked with Gauff at his academy in Paris and she recently won the French Open girls title.”First of all, she’s a great competitor. Second of all, she has incredible abilities,” Mouratoglou said. “Everything else is just work. And she’s a hard worker.”advertisementSeveral young black players were competing in the final major of the season at Flushing Meadows. Whitney Osuigwe recently won the USTA 18s Girls National title and earned a wild card into the main draw. Rising Canadian stars Felix Auger-Aliassime and Franciose Abanda went through qualifying, and Auger-Aliassime reached the main draw.”I grew up watching the Williams sisters,” said the 21-year-old Abanda, who saw them play at the Rogers Cup in Toronto when she was 14. “I appreciate Venus, who is playing for so long and at a high level. They have really big power games and maximize it.” Thousands of fans and tennis camp kids of varying ethnicities watched the free four-day qualifying tournament ahead of the U.S. Open at the USTA Billie Jean King National Tennis Center.The sport was mostly white when King was a teen in the 1950s. American Althea Gibson became the first black player to win a Grand Slam title at the 1956 French Open, and Ashe won the U.S. Open in 1968. Both were forced to play in segregated tournaments early in their careers.”When players take the court today, they do not look like each other,” King said in an email to The Associated Press. “They are more reflective of our global society. That is a big improvement from my day, and it is especially important for future generations because the children can see this change and they can aspire to be part of it.” King said she’d like to see more diversity on the business side, plus more female coaches and coaches of color.Of 15 Americans in the top 100 of the WTA year-end rankings in 1999, four women were African-American. Serena won the U.S. Open that year.The current top 100 has 13 Americans, including six African-Americans: reigning U.S. Open champion Sloane Stephens at No. 3, followed by Madison Keys (No. 14), Venus (No. 16), Serena (No. 26), Taylor Townsend (No. 73) and Vickery (No. 78).Japan’s Naomi Osaka (No. 19) is also of Haitian descent. Latina players Caroline Garcia, Garbine Muguruza, Carla Suarez Navarro and Monica Puig are joined by five Chinese competitors.The men’s ATP top 100 has 21 people of color, including African-American Frances Tiafoe (No. 44) and Asian-American Mackenzie McDonald (No. 79) among the 11 top Americans. In 1999, eight of the nine American men in the top 100 were white.Vickery signed autographs for several young black fans, who called out her name after practicing with Venus. She trained at age 8 with Richard Williams, practicing for nearly a year with Venus and Serena’s father in West Palm Beach.Vickery wore a T-shirt after her first-round match with the words “black” and “white” crossed out, leaving the words “human being.” “I know there’s not too many of us players on tour,” she said. “So it’s really, really great to see the young black kids.”Several programs are trying to diversify tennis in the United States. The Williams sisters have an academy in Los Angeles and Kamau Murray, Stephens’ coach, recently opened a $16.9 million tennis village on Chicago’s South Side.advertisementMore than 200,000 kids in the 50 largest U.S. markets have access to free or low-cost tennis programs run by the National Junior Tennis and Learning network and the USTA Foundation.USTA President Katrina Adams, the first African-American to hold that position, is looking forward to more growth at all levels from “the seeds Venus and Serena have planted.””The ability to watch a player whom you can identify with, competing and succeeding in the very same sport you love and play, speaks volumes,” she said.Last year, the 24-year-old Stephens beat 37-year-old Venus in the U.S. Open semifinals, which featured four Americans and three women of color. She defeated good friend Keys in the final, was handed the trophy by Adams and earned a $3.7 million paycheck.Missing was Serena, who gave birth to daughter Alexis Olympia Ohanian Jr. last September.”She’s, in my opinion, the greatest player to ever play our game,” said Stephens, who had a poster of Serena on her wall growing up. “American tennis is really flourishing at the moment, especially the women. We represent something really strong and really powerful.” (AP) APAAPAlast_img read more

7 Current Design Trends Every Marketer Should Know

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Design Trends Truthfully, not all of us have the best design chops — but that doesn’t mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you’ll find yourself dragged into a project like a website redesign. Suddenly, it’ll feel like you’re in a foreign country and you can’t understand or speak the language, but you somehow have to navigate it all. Luckily, it’s easy to save yourself from feeling lost in the next design project you’re collaborating on — you’ve just got to do your homework.This article is a great place to start your research. Compiled just for marketers, here are the top current graphic design trends you should know about. 1) Flat Design Flat design eliminates shadows and other design features that make graphics look three-dimensional. Skeuomorphic design is outdated — the digital world no longer pines after a midway design featuring “real-world” details such as stiff computer folders or copied lines on a calendar app. Flat design requires less complex coding and images, instead including more white space, larger buttons, and clearer font.Gadget Flow is an example of a website that has flat design. Notice the consistently flat lines — especially on the calls-to-action (CTAs) and image corners. center_img Originally published Oct 30, 2014 6:00:00 AM, updated February 01 2017 What are the benefits? Because of its reliance on white space and large, digital-based images, flat design makes websites faster to load and renders properly across all devices. This clean, modern, and organized design is also appealing to businesses looking to make their designs more “modern.” 2) Infinite Looping Videos These videos are seamlessly weaved into the header of a webpage — no play button or flash needed. These videos display various moving scenes, yet remain static on the page. Karma Wifi’s website has an awesome looping video as the homepage header. Seen below, Karma’s video creates a striking introduction to the brand and blends into the design of the entire website. What are the benefits? Web graphics are now about creating emotional connections and telling a story through content — this feature spearheads the beginning of a company’s “story.” And because it’s moving on the page, people will be more likely to notice it, and maybe even click on it to watch a longer video or visit a landing page.Interested in creating this infinite looping videos on HubSpot’s COS? Learn how on the Design Hub Blog. 3) Detailed Cut-Out Images With Solid Light BackgroundThis web graphic is made up of a detailed cutout image laid on top of a nearly or completely solid color background. This style of graphic is continuously being featured on top rated design websites’ product pages. Hint: You can find this trend on Apple’s product pages. BeoPlay’s A9 product page is another great example of this style of graphic. What are the benefits? Playing into the popular minimalistic design trend, this style of graphic calls attention to the product. Customers can really focus on a product’s features. This style of graphic is especially great for parallax scrolling and one-page websites; with a light background, the image can easily transition into a different section of the page. 4) Custom Illustrations and Icons Say goodbye to awkward stock photos and hello to custom animations as one of the latest design trends. Whether they are educational, product-orientated, or culture-based, custom illustrations are can be a central design tactic for some companies.Some custom illustrations tell an interactive story such as Coke’s building of memories asset, which allows visitors to use their mouse to climb up a urban skyscraper. Other websites such as Spokes website use these illustrations and parallax scrolling to explain the purpose behind the company’s products. What are the benefits?Illustrations are created to match the company’s mission statement and overall values. They allow the visitor to interact with the company in a fun, playful, yet informative way. It also helps users identify what content “belongs” to a company. In the words of HubSpot web designer, Anna Faber-Hammond, “An customized icon set that is consistent across a site helps create visual recognition for a company website and explains key messages to users beyond the typical type and copy.” 5) Grid Design Whether it comes across as clean, sharp, stately, or quirky, grid design can be used for a variety of purposes. Giving visitors a glimpse into different facets of a website’s content, grid design is kind of like a collage, emphasizing visuals and bold text. This design can be used for solely organizational purposes, like Curioo’s elegant grid-style blocks, or for emphasizing the company’s uniqueness, like Joost Huver’s website does. The New Design Project does both. On their homepage, this interior design company uses large blocks to quickly show visitors samples of their work and have a link attached to lead visitors to more information about that specific project. What are the benefits? Grid design can turn cluttered content and an assortment of company case studies into an organized and sleek gallery that links to important parts of your website. It highlights a website’s key assets and navigates visitors to the next steps on the website that are most important to the company’s overall goals, such as finding out more about a product or filling out a landing page form. 6) Fixed Header Bar A fixed header bar lives on the top of a website — and remains at the top of a page no matter how far down a visitor scrolls down on a page. Although this is a feature a developer will have to code, it also is a graphic design element because it ties together the entire look of a website. For example, LevelFoods has a fixed header bar with colors and typography that match the rest of the website’s design patterns.What are the benefits?Fixed headers make it easy for visitors to navigate the website from any page they’re on. Most visitors are not willing to spend time searching for a page on your website — they want to find it the second they land on page. The fixed header helps guide visitors wherever they are on the site. The fixed header also allows marketers to highlight important pages, build branding across the website, and show vital CTAs in a prominent position across the website. 7) Unique Geometric Shapes Web design is also moving toward incorporating unique geometric shapes — not just typical squares and rectangle.Lacca’s website has created an origami triangle shape for it’s navigational bar on its homepage to illustrate different paths throughout the website in a standout way. The two overlapping large background images also vary from the typical rectangular content containers.What are the benefits?This web graphic design trend is typically bright and original, creating an opportunity for symbolic branding. Similar to block design’s purpose, varying geometric shapes is a more standout design element. This graphic design also allows room to incorporate various other previous trends without overpowering the visitor. A pro tip from Faber-Hammond on using geometric shapes in your design: “Designing with unique shapes can be great. But it’s important that if you get creative, you also make the web design clear. Use user testing to ensure that your visitors are interacting with it and can still find the correct information.”What other current graphic design trends do you think will improve a website’s overall look and functionality? last_img read more

Brexit in Premier League: FA planning to reduce number of foreign players

first_imgThe English Football Association (FA) is now planning to cut down the number of overseas players in the Premier League in order to deal with Brexit and boost the number of homegrown players.Brexit or British exit from the European Union is set to happen on March 29, 2019, in accordance with the referendum of June 23, 2016 when 52 per cent of the voters voted in support of the withdrawal.The Times newspaper reported on Tuesday that in order to bring themselves in accordance with the impending withdrawal, the English FA are contemplating to reduce the number of foreign players in Premier League squads from 17 to 12.The proposal is likely to be put in front of the clubs this week and it would mean major changes in many sides. 13 clubs in the English top division have more than 12 overseas players in their first team squads this season.Also read – Liverpool’s Daniel Sturridge charged by FA for alleged breach of betting rulesThe FA did not immediately respond to Reuters’ request for comment.The FA would in return agree to give a governing body endorsement, usually issued for a non-EU/European Economic Area elite player to help the development of football in England, for a work permit for every foreign player who gets a contract with a Premier League club, the report said.Also read – Manchester City thrash Manchester United in Premier League derbyIf the clubs fail to reach agreement with the FA on Brexit, they could face a “no-deal” scenario where all EU players would have to fulfill the same criteria that non-EU players do now to get a work permit, the report added.advertisementBritish Prime Minister Theresa May said on Monday that there were still considerable unresolved issues with the European Union over Brexit as the two sides approached the “endgame” in negotiations for departure from the bloc.(With inputs from Reuters)Also watch –last_img read more

Sunil Gavaskar not invited for Border-Gavaskar Trophy presentation

first_imgIt appears Indian batting great Sunil Gavaskar will miss his date with history in handing over the Border-Gavaskar trophy to Indian captain Virat Kohli. Following India’s Melbourne Test win by 137 runs, it’s already certain that India would retain the trophy, it won at home, 2-1 in 2017. But this could get extra special if India go on to win the Sydney Test match and register their first ever series win on Australian soil.The decision to coin bilateral Test cricket between India and Australia as Border-Gavaskar trophy took shape in 1996 as a tribute to these two great batsmen (Sunil Gavaskar and Allan Border) and their role in rewriting Test records. Border and Gavaskar were the first two to touch the 10000 run mark in Test history.But thanks to administrative negligence or indifference from Cricket Australia, Gavaskar will be missing during the trophy presentation. This despite a previous communication by Cricket Australia, seeking his presence.”I was sent a letter by Cricket Australia’s Chief Executive, James Sutherland in May asking about my availability to present the Border-Gavaskar trophy and I would have been happy to go. But he stepped down and there has been no further contact,” Gavaskar told India Today when we inquired about his plans.Cricket Australia has seen administrative upheaval after Sutherland had to go as a fall out of ball-tampering scandal. An internal cultural review held Cricket Australia equally responsible for allowing ‘win at all costs’ mentality to develop in Australian cricket.Gavaskar has been present at most Border-Gavaskar trophy presentations thanks to his broadcasting role. He is commentating on the ongoing series as well but from Mumbai studios.advertisement”I am happy that the Border-Gavaskar trophy is staying in India and very happy with the way team has played,” he said.Also Read | Jasprit Bumrah always wants to learn and experiment: Sunil Gavaskarlast_img read more

Is This Copyright Infringement? What Images You Can & Can’t Share [Infographic]

first_img Copywriting Topics: Sharing is caring, right?Well, yes … but when it comes to sharing other people’s images, there are a few restrictions. When someone creates an original image, they automatically own rights to that image. And when one of the rights to that image is used without the creator’s consent, that’s called copyright infringement — and it’s a big deal.On the other hand, there are certain circumstances under which you can share images on your blog without asking permission under what’s called the Fair Use Doctrine.Download the free stock photos you’ve been searching for here, no attribution required…. So what does that all mean? What exactly are the rights people have to the images they create? When is it okay and not okay to use other people’s images without permission? And where are good places to look for pre-approved images? To learn the answers to these questions and more, check out the infographic below from Vound and Intella in partnership with Ghergich & Co.345Save 345SaveThis blog post has provided information about the law designed to help our readers better understand the legal issues surrounding internet marketing. But legal information is not the same as legal advice — the application of law to an individual’s specific circumstances. Although we have conducted research to better ensure that our information is accurate and useful, we insist that you consult a lawyer if you want professional assurance that our information, and your interpretation of it, is accurate. To clarify further, you may not rely upon this information as legal advice, nor as a recommendation or endorsement of any particular legal understanding, and you should instead regard this article as intended for entertainment purposes only.center_img Originally published Sep 23, 2015 12:00:00 PM, updated August 29 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Medium for Publishers: What Media Companies Should Know

first_img Off-Site Content Topics: Originally published May 18, 2016 7:00:00 AM, updated February 01 2017 Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. And now, the company is opening its doors to publishers who are seeking new opportunities to reach new audiences.Enter Medium for Publishers, “a new corner of the Internet specifically designed for people and publishers who want to experience a deeper level of discourse and engagement.” The new platform gives media companies new tools to express their own identities on the platform.So why should media companies take note of this new opportunity? For one, Medium is a new, untapped content distribution channel that creates a sustainable way for publishers to reach new audiences. Long story short, here’s what you need to know.Publisher-Friendly Distribution & Monetization FeaturesAs a recent article from Fortune points out, Medium’s goal is to give publishers a “one stop shop” to reach new audiences with great content. That being said, key features of the future include the ability to plug in sponsored content and manage reader memberships. In other words, media companies can start testing ideas for monetization without needing to build an entire sponsored content offering from scratch. As Williams explained in a recent interview for AdAge, monetization features on Medium for Publishers are still in their planning stages. The company is currently researching how brands are using the platform for content marketing—data that publishers will find valuable when developing new marketing programs for advertisers, from the ground up.“I think long-term we definitely see ourselves as a marketplace for brands and publishers to find each other in an efficient way and to do things together,” says Williams for AdAge.While new revenue opportunities aren’t yet available, there are initiatives on the horizon. For instance, Medium has created a private beta for select publishers who are looking to take advantage of the platform, early. You can learn more and see if you’re eligible here. The Opportunity to Build a BrandMedia companies can think of Medium for Publishers as a new door for audience growth that’s being cracked open: it won’t happen overnight, but the publishers who invest in the platform early will reap some of the strongest rewards long-term.What Medium has brought to market now is a series of branding tools that publishers can leverage to build their identities. Now, when you establish a presence on Medium, you can differentiate your unique brand from the many voices who are on the platform. Here’s how Medium can help you build and optimize your relationships with your reader-base:Design your homepage with your unique colors and logo so that your media brand is instantly recognizable.Create your own custom domain so that your content is easy to find in one central hub.Send personalized email newsletters to your existing fans and followers by importing contacts from Facebook and Twitter.Medium has also built in several moving pieces that often slip through the cracks for publishers: SEO and media rights. Instead of letting these topics rest in a gray area, the social network has built these topics into its new offering. You own the rights to your content, and you won’t need to take extra steps to make sure that it’s visible to search engines.Missing PiecesMedium is giving publishers a brand new platform to extend their reach and build a brand among smart audiences of avid-readers. You can even monetize your content directly on the platform. But ultimately, it’s important to treat Medium as one piece of your overall puzzle and continue to build a funnel back to your company. Some extra steps that you’ll want to take:Capture email addresses whenever possible, to continue to maintain a 1:1 relationship with your readers (so that you can collect their data to build your own database, too).In addition to bringing your branding to Medium, make sure to generate visibility around your products and services. If you’re hosting a conference or looking to promote your education products, Medium can be a powerful channel for generating awareness. For a quick guide to mastering Medium, check out this podcast here. It features an interview with Sophie Moura, head of B2B partnerships at Medium, with detailed tips for how to build a content strategy. As you would imagine, you’ll want to do the following in your strategy:Invest in quality stories that generate comments and conversations.Treat Medium as a distribution channel, in addition to a hub.Focus on tactics to get noticed.The Bottom LineAn investment in Medium is an investment in your media brand. Don’t just tinker: use the tools that Medium has created to your advantage. Take steps now to prepare for up-and-coming opportunities that will help your content get noticed. Pave the path for new monetization sources along the way. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more