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Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedMint Success: Transitioning from College Kid to Young ProfessionalJune 3, 2016In “Budgeting”Balancing Saving for Retirement and Your Kids College? This is What You Need To KnowMay 30, 2019In “Family Finances”What Every Student Should Know About Student LoansSeptember 18, 2018In “Student Finances” Sources: FINRA | Dave Ramsey | WSJ | CBS News The average student loan debt is currently $37,172, racking up over $1 trillion in student debt nationally — and this number is only expected to grow. As a parent, this may spark some worry about your child’s financial future. You want them to establish good money management habits like building credit and avoiding debt, but with so many financial hurdles, the prospect may seem insurmountable.The good news is that with some proper education and planning, you can start saving for college and set your child up for a quality education that won’t break the bank. Here’s how.Anticipate Your Savings NeedsIf you attended college, you’re no stranger to the onslaught of expenses that come with a diploma. Books, computers, and organization fees are all things to consider on top of tuition, room, and board. Since most of these expenses are to be expected when saving for college, you should factor them into your plan accordingly.Decide When to Start Saving for CollegeIf you don’t want your child to go through life carrying a significant amount of student debt, the sooner you start saving for college the better. If you don’t yet have children, or if your children are very young, time is on your side. The key is saving early and saving regularly. Post navigation You can even get creative with deciding when to start saving, like a special occasion. Consider asking for college money in lieu of traditional baby shower gifts. Your guests will likely feel good about getting to invest in your child’s future.Estimate the Cost of Tuition and Living ExpensesBefore executing a savings plan, get a sense for how much you’ll need to save. The average 4-year in-state tuition for a public university is $24,610. Take into account living expenses — will your child stay at home at all, or will they move out? Compare costs of dorm living versus apartments close to campus.A good way to gauge how much you should have saved for tuition is to multiply your child’s age by $2,000. For example, if your child is five, you should have roughly $10,000 saved to be on track to cover about half the cost of an in-state public university by the time they are 18 (if you’re investing the funds). The rest of the cost may come from family earnings or scholarships.Start a Savings FundNow that you have set expectations on when and how much you need to save, it’s time to decide how to save. Choosing the right savings vehicle for your family is key to setting yourself up for financial success. Do some research into the following types of college funds, and don’t be afraid to consult a financial advisor if you have questions about saving for college.ESA’sAn Education Savings Account or Education IRA is an investment fund that allows you to contribute $2,000 per year to save for college. The funds may grow tax-free, and must be used for educational expenses. Two things to watch out for with ESA’s include checking if you fall within the income limit and making sure the beneficiary uses the funds by age 30.529 Savings PlansA 529 College Savings Plan is an investment fund that allows you to save much more aggressively. The maximum amount varies from state to state, but typically you can contribute up to $300,000. Things to look for when choosing a 529 plan include a variety of investment options and beneficiary flexibility in case your child decides not to go to college. A 529 plan is also a good option if you don’t meet the income limit for an ESA.Savings BondsBacked by the “full faith and credit” of the United States government, series EE and I savings bonds offer tax-advantaged ways to save for college. Like ESA’s, you must fall within an income limit, specifically $77,550 for single adults and $116,300 for couples filing jointly. Savings bonds are usually exempt from state and local taxes if used for qualified higher education expenses.UTMA/UGMAUniform Transfer and Uniform Gift to Minors Acts are different from other college savings funds in that they don’t need to be used for qualified educational expenses. Once the beneficiary reaches the age of majority, she can use the funds for whatever purpose she chooses. There are still tax advantages for the contributor, but keep in mind that unlike other options, the beneficiary cannot be changed once selected.Get Your Child Involved in Saving for CollegeInclude your child in the process of funding their own education. It will help teach them the value of money, and they will likely appreciate their education more knowing they helped make it possible. Once they’re old enough, consider the following approaches.Enroll Them in AP and Dual-Credit ClassesHigh schools are becoming increasingly focused on college preparation, so take advantage of everything they have to offer. AP and Dual-Credit classes allow your child to fulfill the necessary high school requirements while simultaneously earning college credit — and the more college credit you can accumulate beforehand the better. This will ensure your student graduates on time, which is key if tuition money is tight. Make sure to check with their choice universities to see which AP scores they accept.Emphasize Saving over SpendingIf your child gets a part-time job as a student, encourage them to save first and then spend what’s left. While they’re still living under your roof their expenses are minimal, so this is an optimal time for them to build a strong savings foundation. Teach them the importance of an having an emergency fund in case something happens once they become financially independent.Help Them Apply for ScholarshipsFinding and applying for scholarships is hard work, but it pays off. While only .3 percent of college students receive enough financial aid to fully cover the cost of college, anything helps to supplement your college savings fund. Once you’ve exhausted scholarship opportunities, consider federal aid like the Pell Grant — it could earn you up to $6095 per year. It’s never too early to start saving for college. By estimating your child’s education expenses, regularly contributing the right savings fund, and involving your child in the process along the way, you’ll give them the money-management tools they need for success.
Context-based target setting requires engagement with stakeholders inside and outside the company to identify, understand and reduce shared water challenges. Without the perspective of local actors—such as civil society groups, farmers, local governments and other companies—corporate water targets are likely to miss some of the many perspectives and needs present in the local watershed context.General Mills, for example, has identified multi-stakeholder collaboration as a foundation of success in implementing their water strategy, which aims to protect the human right to water and sanitation in the communities in which they operate. Their water stewardship plans stem from consultation with local stakeholders from relevant sectors (industry, agriculture, government, NGO and communities) in the higher-risk river basins in which they operate.By incorporating these considerations, companies are more likely to reduce water-related business risks, sustainably grow in the future and accelerate positive impacts from collective action. Moving forward, CDP, the UN Global Compact CEO Water Mandate, Nature Conservancy, World Resources Institute and WWF are working to establish a roadmap to help corporations develop context-based water targets.Learn more by reading our discussion paper and contacting us to get involved. Water-related business risks are becoming more and more apparent. According to CDP’s 2016 global water report, 607 companies lost $14 billion last year alone due to water scarcity, drought, flood and other water risks.Current methods for creating corporate water stewardship targets are inadequate, in part because they often ignore the unique local context of water issues. For companies to succeed as water stewards, they need a new generation of targets. Such targets—based on the local context and guided by the best available science—would help ensure long-term business growth in the face of increased competition and depletion of water.That’s why CDP, the UN Global Compact CEO Water Mandate, Nature Conservancy, World Resources Institute and WWF are calling for a new approach to setting corporate water targets. Our discussion paper launched today makes the case for setting context-based corporate water targets. Here are four considerations for companies looking to create more impactful water stewardship goals:1. Local context matters—a lot.Water is a complex and local issue. Analyzing the locations from which a company withdraws and discharges water is critical to understanding the social, economic and environmental impacts—and associated business risks and dependencies. When watershed issues begin to impact a facility’s operations, the most effective and cost-efficient solution often lies outside the facility’s four walls. As such, water targets at each company facility need not only account for company circumstance, but also for the larger watershed conditions and risks. In short, performance needs to be assessed against the surrounding context.Aligning company performance with the local river basin context is increasingly considered a requirement for meaningful water targets. Ford reduced the water use per vehicle manufactured in their Cuautitlán, Mexico facility by almost 58 percent between 2000 and 2013, as a direct result of water scarcity in its surrounding area. The Beverage Industry Environmental Roundtable’s approach to performance in watershed context and Teck Resources’ 2030 water goal (which aims to work within ecological limits, regional issues and demands on water resources) are other great examples of a locally based approach.2. Use science to inform water targets.A scientific understanding of the watershed conditions must underpin effective water targets, for two reasons. First, it removes subjectivity from the decision-making process. Science, instead of individual interests, informs what needs to change and when. Second, it provides a common language and understanding of sustainable water use and basin limits to facilitate communication between all stakeholders.This approach is gaining momentum. The Center for Sustainable Organizations developed a context-based metric that relies on a deep understanding of the available renewable water supplies to determine the ecological sustainability of an organization’s water use. Mars Inc. knows that targets should use science for maximum impact. Their Global Sustainability Director, Kevin Rabinovich, notes that “water is a resource that depends upon local context for sustainable management. That means corporate targets for water use must be based on science and understanding at the basin level, and not set arbitrarily.” Mars is usingthe latest science on the global carbon budget, water stress and other ecological limits to set meaningful sustainability targets for greenhouse gas emissions, water and land.3. Align with public and private sector initiatives.Governments and local basin initiatives are at the forefront of water management. Existing public water policy goals and other watershed initiatives, will, in theory, align with the identified needs of local communities and ecosystems. Because of this, companies have a lot to gain by aligning their water goals with local, national and global water priorities, such as the Sustainable Development Goals. This helps distribute the cost and responsibility of action across water users in a basin. This type of alignment can also help build trust amongst sectors and stakeholders, drive collaboration and increase investment and collective action.The benefits of private sector engagement in public water policy are well documented, and are driving increased collaboration between companies and governments to reduce shared water challenges. The California Water Action Collaborative is a unique platform that links companies to state water goals. Through this platform, five companies—including Nestlé Waters North America and Olam—will contribute to and help implement the California Water Action Plan, which provides a roadmap to sustainable water management.4. Always involve stakeholders.In 2012, WRI worked with farm stakeholders in Maharashtra, India to produce watershed budgets. Photo by WRI/Flickr
Topics: Blogging Blog Marketing Strategy Before we review the steps to your blog marketing strategy, let’s take a look at how to create a successful blog first. These steps are a necessary part of building your blogging strategy — after all, you need to ensure you’re creating great content before marketing it. How to Create a Successful Blog How to Create a Successful Blog Choose a blog topic.Pick a host.Register a domain, subdomain, and subdirectory.Decide who will write and manage your blog.Write compelling and valuable content.Design your blog.Include CTAs.Determine the frequency in which you’ll share blog posts.Launch your blog.Track and analyze your blog’s success. 1. Choose a blog topic.The first step in creating a successful blog is to determine your topic. This should be broad enough so you can write dozens (or hundreds) of articles about it, but also specific enough to relate it to your business, purpose, niche, and industry. For example, HubSpot has separate blogs for Marketing, Sales, and Service.2. Pick a host.Next, you’ll need to pick a host for your business’s blog. The (arguably) easiest way to host your blog is to do it through the same software you’re using to run your website.For example, as a HubSpot CRM user, you’ll have access to website creation, management, and optimization, along with several other COS features including the blogging tool — HubSpot allows you to run all aspects of your business, including your blog, from a central location.Here’s a list of some of the features you automatically get when you choose HubSpot to host your blog:Free blog editorBlog schedulerMobile optimizationSEO optimizationCTA creatorContent collaborationContent calendarAMP supportAnalyticsAnother common way to host your business’s blog is through WordPress — you can compare the features you get when hosting your blog through HubSpot vs. WordPress here. Other popular options include Wix, Bluehost, and Squarespace.3. Register a domain, subdomain, and subdirectory.Now, let’s talk about your blog’s URL structure — this is where necessary a discussion about registering domains, subdomains, and subdirectories comes into play.A domain name, also known as the root domain, is the text in a URL that identifies your website — and, therefore, your business — for a web browser. For example, HubSpot’s domain name is hubspot.com.Subdomains are a part of your root domain — they appear before the domain in your URL like this: blog.hubspot.com. “Blog” is the subdomain.Subdirectories are divisions of your domain that live on your website, but represent specific pages on your website. For example, a subdirectory that’d take visitors to a specific blog post on a website would look something like this: hubspot.com/blog/article-name.Subdirectories can also represent certain types of content within a subdomain. For example, blog.hubspot.com/marketing/article-name takes visitors to a marketing article on blog.hubspot.com.The option you choose for your blog has the potential to impact your organic ranking which is why it’s important to choose wisely. So, let’s take a look at some of the implications related to your organic ranking that come with these options.Subdomains vs. SubdirectoriesSubdomains are great for organizing a lot of content, including multiple content types. So, if you have a large blog operation, this structure can help you over time. However, it does pass less authority from your root domain in the short term.Subdirectories often pass more authority from your root domain and subdomain. However, they can make it hard to scale your content strategy over time since you need more subdirectories to organize your content properly and protect your user experience (UX).4. Decide who will write and manage your blog.Now it’s time to think about headcount — who’s writing, running, and managing your blog? And who’s accountable for each role within your blog strategy?There are lots of moving parts when it comes to your blog — if you don’t create ownership around each component, it’ll be difficult to reap the benefits of a successful blog operation. We’ve put together a list of some examples of the roles you need to fill to effectively implement a blogging strategy.Note: Depending on your resources and the size of your marketing team, you may find one person holds responsibility for multiple roles.Blog article topic ideationSearch engine optimization (SEO) and keyword researchFacts, stats, examples, and personal storiesCopywriting and editingStrategy and editorial calendar governanceCreativePromotionRepurposing and updating5. Write compelling and valuable content.This step may seem like it’s a given, but it’s important to reiterate how critical it is for your blog content to be both compelling and valuable to your readers. This plays a large part in how you’re viewed by your target audience, customers, competitors, and other industry leaders. It’s also how you’re going to keep readers engaged and loyal to your blog.Remember, it takes more time and energy to obtain new subscribers than to maintain current readers. Plus, your current readers have the potential of becoming your brand advocates faster than new subscribers do. So, focus on consistently producing content that captivates your audience all while providing them with useful and worthwhile information so they stick around for the long run.6. Design your blog.Designing your blog in a way that entices your readers to regularly read (and hopefully, share) your content is critical. You want your blog to look inviting and on-brand. It should be well-organized, clean, and easy to navigate, all while meshing with your other marketing, branding, and messaging. Your readers should know the blog they’re looking at is published by your company, no matter where or how they’re reading it.To do this, choose a theme that will remain consistent (unless your business goes through a major rebrand and/ or change) throughout all of your blog articles. Depending on the host you choose for your blog, you’ll likely have several theme options that are both free and paid.For example, HubSpot offers a marketplace of free and paid blog template options for you to implement on your site. This way you can easily customize and edit your blog template to tailor it to your business.7. Include CTAs.Are any of the reasons you’re developing your business’s blog to drive organic traffic to your website, improve conversions, and boost sales?That’s great news — but to accomplish these goals, you’ll need to include relevant calls-to-action (CTAs) throughout your blog posts.CTAs can be paid or free for your audience members. Either way, effective CTAs provide readers with a level of value that they simply cannot pass up.A CTA might share in-depth content and information with your audience on a specific topic. Or maybe it includes a discount code or special deal on your product or service. A CTA could also provide further training related to the subject of your blog article.Check out this blog post if you’re looking for some examples of clickable CTAs to insert in your content.Note: If you’re a HubSpot user, the CRM offers a CTA creation tool to help you develop relevant — and even personalized — offers to drive traffic to your landing pages and convert more leads.8. Determine the frequency in which you’ll share blog posts.How many blog posts can you commit to scheduling? How often are you planning on producing blog content for your audience? You need to consistently produce blog articles to keep your audience engaged and interested. This will also allow you to maintain your status as an active thought-leader and expert in your industry. To do this, use an editorial calendar to manage and schedule your blog posts.The beauty of creating this type of blogging rhythm and sharing that information via an editorial calendar is that it creates a sense of accountability among your team of bloggers. It ensures all writers and contributors have optimized for keywords, added CTAs, and edited their pieces by a certain time and date. This way, you’ll have a consistent stream of content your readers can get in sync with.Note: If you’re a HubSpot CRM user, you already benefit from an editorial calendar built right into the COS.9. Launch your blog.Now it’s time to launch your blog! This is the exciting part — you finally get to share the content you’ve been working so hard to develop. Put your blog content on it’s corresponding landing page on your website and send your email list of recipients their blog article(s). Share it via social media and send it to members of your network as you see fit. 10. Track and analyze your blog’s success.Remember to track and analyze the success of your blog over time. To do this, decide which metrics matter most to you and your business. Once you understand how a specific metric contributes to a positive outcome, then you’ll be able to make your blogging strategy more targeted. Examples of blogging metrics you might track include:Number of readers and subscribersNumber of page views per postNumber of conversionsNumber of backlinksNumber of referralsOverall trafficWhen applying these metrics to the goals you’re looking to set, consider the following questions to provide concrete targets that make sense for your business.Does this goal help you achieve your purpose, or is there something more relevant we can aspire to?Is this goal aligned with the initiatives of other parts of our business?Which metrics track the progress towards this goal? Are these metrics complementary or counterintuitive?Once you determine which metrics you’re going to use, start by setting goals for a 60-day period. This gives you enough time to see whether your strategy is working and then you can adapt your goals based on the results you see.Now that you have a better understanding of the steps to creating a successful blog, let’s dive into your strategy next.Blog Marketing StrategyOnce you’ve worked through the steps to creating a successful blog, you can apply them to create a larger strategy that promotes and markets your content to your target audience.1. Determine your blog’s purpose.The first part of developing your marketing strategy requires you to clearly define your blog’s purpose. You determined the topic your blog will be about above, but that’s not necessarily its purpose.When thinking about your blog’s purpose, ask yourself, “Why does this blog exist?”You should be able to answer that question in one, straightforward, defining statement. (Document your blog’s purpose to you can refer to it as you grow and your business evolves.)If you need help defining your blog’s purpose, take a moment to ask yourself these questions:What is the greater purpose your company is trying to fulfill?What story supports this purpose?Who shares your passion for this purpose?Is your team aligned with the meaning of this purpose?2. Always keep your buyer personas top of mind.When writing, managing, and scheduling your blog — or working on anything related to your blog, really — keep your buyer personas top of mind. Your buyer personas are your target customers, or the group of people you aim to sell to.Ask yourself, “Who are our ideal customers?” and “Why do they need our product or service?” Once you can answer these questions in detail, you’ll be nail down your buyer persona(s).Use this free template to create your business’s buyer personas. Once you create your buyer personas, document a detailed description of who this person is so you can reference it has your business and blog grow. You should be able to refer to this description every time you write a new blog post.This way, you’ll be able to create content specifically suited to your target customers’ wants, needs, challenges, and/ or pain points. This will also help you turn your blog into a powerful lead conversion tool for your business (i.e. your blog will show your readers and target audience why they need your product or service).To get a deeper understanding of the actions your buyer personas are likely going to take, research the behaviors of your target audience so you can adapt and tailor your blog content to meet their needs in a way that pushes them to convert in some way. To conduct this type of customer research, you can use:Q&A forums (Quora, Yahoo! Answers, or Fluther)Social media (LinkedIn Groups, Twitter Advanced Search, and Google+ Communities)Content creation tools within your industry or niche (BuzzSumo or Topsy)Other blogs (comments and interactions on blogs similar to yours; your competitors’ blogs)3. Keep an eye on your competition.Speaking of your competitor’s blogs, it’s important to keep an eye on these other thought-leaders in your industry. Your competitors provide insight into what’s working (or not working) in terms of blog content among your target audience.It also tells you a little bit about what they’re experimenting with and what you’ll need to accomplish to stand out and provide your readers with valuable content they can’t get anywhere else — something unique to your business and your business only.Create a list of 5-10 of your closest competitors with blogs you could conduct a content audit on. Make conclusions about the type of content they share, unique techniques they’ve implemented in their blog, and how they’re doing in terms of ranking for the keywords you hope to rank for.Then, look for gaps in their content so you can capitalize on them. To help you do this, use tools like QuickSprout, Open Site Explorer by Moz, and SEMRush Competitor Research.4. Perform SEO and keyword research.When one of your customers searches a phrase on Google (or any search engine), you want them to find your blog (or web page), not a competitor’s. To make this happen, dedicate some time to researching which keywords and phrases your target audience is typing into search engines so you can include them in your blog posts where they naturally fit.In other words, you’ll significantly improve your chances of ranking on the search engine results page (SERP) by performing appropriate search engine optimization (SEO) and keyword research prior to writing your blog post, and then incorporating those findings in your content.Start by creating a list of 5-10 keyword groups you want to rank for, along with their associated long-tail keywords, in the SERP.Remember, Google’s algorithms are constantly changing to become more intuitive — meaning, old tactics like keyword stuffing will hurt your ranking in the SERP. Instead, you’re better off writing copy that engages audience members first and search engines second.Note: HubSpot customers have access to a built-in keyword and SEO tool to help with this.Focus on your blog’s SEO and keyword research with HubSpot CRM’s Content Strategy tool. 5. Decide where you’ll distribute your blog content.Strategically determine where you’ll distribute your blog content. You chose a host for your blog already, meaning your content is likely already easily shareable on your website.For example, if you use the HubSpot CRM and blogging software to host and manage your website and blog, it’s simple to add your articles to their corresponding landing page on your site.Other ways and platforms through which you might distribute your content include social media, such as Facebook or LinkedIn, and online publishing platforms, such as Medium. You might also work with industry leaders, experts, and influencers to share your content on their websites and social profiles.6. Update and repurpose your content.Creating blog content can be time-consuming, especially when you aim to command authority in your niche with researched, thoughtful, and planned posts.This is why updating, repurposing, and republishing your existing blog content is so valuable — it saves you time and energy but it also allows you to efficiently achieve the results you’re looking for.What do I mean by this? Well, ranking in the SERP with a net new post takes significantly more time (I’m talking months) than an updated post. Meaning, you’ll see a positive impact sooner if you start repurposing existing posts rather than solely creating new content.Audit your existing blog posts to determine what you can repurpose and update. Outdated content to remove and/ or replace might include statistics, examples, infographics, quotes, product or service details, research, and irrelevant ideas. You can also add keywords you’ve determined are missing through your research.(Check out this post if you’re looking for more ideas on how you can effectively repurpose your blog content.)7. Promote your blog content.It’s probably safe to assume you want your blog content to be as discoverable as possible. In terms of your blogging strategy, this refers to your ability to get your content out there so members of your target audience find, read, and (hopefully) share it.There are many inbound tactics you can use to promote your blog. We touched on a few options above, but another common form of effective blog promotion involves an influencer marketing strategy.Get started promoting your content with the help of a free influencer marketing guide. To begin, identify the key influencers in your niche or industry you want to contact and work with. These should be people your current customers and target audience perceive as credible, trustworthy… and, yes, influential.As you begin making and managing your influencer connections, remain in regular contact with the ones who are promoting your blog content. Be sure you know what they’re doing to support, share, and promote your blog content and that their tactics meet your business’s standards — you want to ensure they’re representing your brand accurately. After all, you’re likely paying them to promote your content among their audience members.You can make your relationship with your influencers even stronger by interacting with their content regularly to show your support. For example, if you’re working with an influencer who also has a blog, then go to their blog and read, comment on, and share it (even when the content they’re publishing isn’t necessarily related to your business). Grow Better With An Effective Blogging StrategyGrowing an influential blog in your niche is a surefire way to nurture your potential customers. By creating regular content that solves the challenges of your readers and fulfills their biggest curiosities, you’ll start to build a vault of trust and advocacy. This will inevitably contribute to the overall success of your business. Start with your purpose — the big why — and slowly unpack the individual levers that will contribute to your blog marketing performance through the steps and strategy we’ve reviewed above.Editor’s note: This post was originally published in December 2014 and has been updated for comprehensiveness. Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging?Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence.So, how can you create and maintain a successful blog that provides your target audience with worthwhile and high-quality content, all while building your business’s reputation as an industry thought-leader and expert?The answer is with a blog marketing strategy.Download Now: 6 Free Blog Post Templates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 31, 2019 4:07:00 PM, updated November 04 2019
Topics: 32) 61% of people state that “not being interested in an email” was the most common reason for not opening an email, followed by “getting too many emails” (45%). (Source: Chadwick Martin Bailey, 2012) Tweet This Stat33) 25% of people complain they dislike all the marketing clutter they get, yet 40% claimed to enjoy getting lots of marketing emails from favorite brands and deal services each week. (Source: 2012 Blue Kangaroo Survey on Marketing Emails) Tweet This Stat34) 6 in 10 people spend half an hour or less per week opening and browsing marketing emails. 1 in 5 people spend an hour or more doing so. (Source: 2012 Blue Kangaroo Survey on Marketing Emails) Tweet This Stat35) 8 in 10 people say the marketing emails they receive go mainly into their primary personal email account, displayed alongside their personal emails. Just 8% have a separate account specifically for receiving marketing emails.(Source: 2012 Blue Kangaroo Survey on Marketing Emails) Tweet This Stat36) 14% of all opens and clicks on a mobile device occurred from 6 a.m. to 8 a.m. The second-biggest peak, at 12% share, occurred between 6 p.m. and 8 p.m. (Source: TailoredMail 2012 Email Marketing Trends) Tweet This Stat37) 7 in 10 people say they had made use of a coupon or discount they had learned about through a marketing email in the prior week (35%) or month (33%). (Source: 2012 Blue Kangaroo Survey on Marketing Emails) Tweet This Stat38) 69% of subscribers say that too many emails is the number reason they unsubscribe from email. (Source: Chadwick Martin Bailey, 2012) Tweet This Stat39) 58% people say receiving discounts and special offers was the top reason for subscribing to emails from businesses or non-profits. (Source: Chadwick Martin Bailey, 2012) Tweet This StatEmail Deliverability & Device Metrics40) Inbox email placement in the U.S. was 84% in Q3 2012, which was down about 5% compared to the same period in 2011. (Source: Return Path’s Email Intelligence Report for Q3 2012) Tweet This Stat41) Europe has the highest inbox placement at 84%, but it too was down about 5% year over year. (Source: Return Path’s Email Intelligence Report for Q3 2012) Tweet This Stat42) 84% of respondents use desktops or laptops to access email; however, two-thirds of those under 30 use their smartphones or cell phones to access their email. (Source: Chadwick Martin Bailey, 2012) Tweet This Stat43) 38% of email is now opened on a mobile device, with 33% for desktop and 29% for webmail. (Source: Litmus Email Analytics, 2012) Tweet This Stat44) 78% Of U.S. email users will also access their emails via mobile by 2017. (Source: Forrester Research, “Email Marketing Forecast 2012 – 2017″) Tweet This Stat45) 52% of companies let people sign up for email or text alerts about products and offers as a path to purchase in mobile. (Source: Chief Marketer 2012 Mobile Marketing Survey) Tweet This Stat46) Men open 20% more emails on mobile, but women click 10% more often on mobile email.(Source: TailoredMail 2012 Email Marketing Trends) Tweet This Stat47) 24% of companies use email and non-mobile signups as a metric to gauge mobile marketing success.(Source: Chief Marketer 2012 Mobile Marketing Survey) Tweet This Stat48) 48% of marketers don’t know what percentage of their emails are read via a mobile device. (Source: eConsultancy 2012 Email Marketing Industry Census) Tweet This Stat49) 39% of marketers have no strategy for mobile email. (Source: eConsultancy 2012 Email Marketing Industry Census) Tweet This Stat50) Despite the fact that 13% of execs are now primarily checking their email via a mobile device, less than half of websites/emails are optimized for customers to view or respond to via handheld resources. (Source: MarketingSherpa 2012 Email Benchmark Report) Tweet This Stat Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 15) Only a mere 2% of marketers rated leads generated from email marketing as ‘high cost,’ representing the lowest cost channel. (Source: Software Advice Survey) Tweet This Stat16) Commercial emailers account for 70% of spam complaints. (Source: Return Path’s Email Intelligence Report for Q3 2012) Tweet This StatEmail Subject Line Stats17) For B2B companies, subject lines that contained terms such as “money,” “revenue,” and “profit” perform the highest. (Source: Adestra July 2012 Report) Tweet This Stat18) Subject lines that contained terms such as “ROI,” “asset,” and “industry” perform the lowest. (Source: Adestra July 2012 Report) Tweet This Stat19) Subject lines containing the £ symbol had a far better than average (57.8%) click-to-open rate. (Source: Adestra July 2012 Report) Tweet This Stat20) Subject lines with $ signs scored above average in opens (15.7%) and clicks (14.7%), but slightly below average in click-to-opens (-0.8%). (Source: Adestra July 2012 Report) Tweet This Stat21) Subject lines containing the € symbol were above average in opens (2.9%), but below average in clicks (-8.2%) and click-to-opens (-10.8%). (Source: Adestra July 2012 Report) Tweet This Stat22) Discount terms in subject lines generally performed below average. “Sale” was the outlier, above average in opens (14.4%), clicks (76.5%), and click-to-opens (54.3%). Others such as “% off,” “discount,” “free,” “half price,” “save,” “voucher,” “early bird,” and “2 for 1″ all came in below-average in all 3 metrics, save for “voucher,” which had above average opens (6.5%). “Early bird” was the worst performer in terms of clicks (-71.6%) and click-to-opens (-67.6%). (Source: Adestra July 2012 Report) Tweet This Stat23) News-related terms in subject lines perform fair but better than discount-related terms. “News” (16.2%), “update” (4.9%), “breaking” (33.5%), “alert” (25.9%), and “bulletin” (12.5%) all saw better than average click-to-open rates (as well as clicks and opens), with “newsletter” being the only term to perform below average in each metric. “Alert” saw the best differential for clicks (78.3%), while “news” did best for opens (30.9%). (Source: Adestra July 2012 Report) Tweet This Stat24) Some content terms perform better than others in subject lines. “Issue” (8.5%) and “top stories” (5.9%) were the only to perform above average in click-to-opens. “Research,” “interview,” and “video” scored above average for opens, but below average for clicks and click-to-opens. (Source: Adestra July 2012 Report) Tweet This Stat25) “Latest” was the only benefit-related term to see above average clicks (8.8%) and click-to-opens (9%), while “special,” “exclusive,” and “innovate” — while performing about average in opens — fared far more poorly in clicks and click-to-opens. (Source: Adestra July 2012 Report) Tweet This Stat26) Personalized subject lines are 22.2% more likely to be opened. However, personalized emails had a clickthrough rate 16.5% lower than the average, and a click-to-open rate 31.7% below the average. (Source: Adestra July 2012 Report) Tweet This Stat27) Subject lines with 30 or fewer characters performed above average in opens, clicks, and click-to-opens. (Source: Adestra July 2012 Report) Tweet This Stat28) Subject lines fewer than 10 characters long boasted an open rate of 58%, 38% higher than the next highest open rate, for subject lines of 50-59 characters in length (42%). (Source: Informz 2012 Email Marketing Benchmarks Report) Tweet This Stat29) “Snappy” subject lines of 1-2 words easily performed best in each of the metrics, while those with more than 14 words also performed above average. All other word count groups skewed closely to the average. (Source: Adestra July 2012 Report) Tweet This Stat30) “You/your” were the most common words, used in 18.7% of subject lines, up 3.4% year over year, followed by “off” and “get,” both in 16.6% of emails, and both up 5.2% year over year. (Source: Experian’s 2012 Digital Marketer Benchmark and Trend Report) Tweet This StatEmail Behavior Stats31) 64% of people say they open an email because of the subject line. (Source: Chadwick Martin Bailey) Tweet This Stat Originally published Dec 14, 2012 9:00:00 AM, updated July 28 2017 Contrary to rumor, email is not dead. Nor is it dying in the wake of social media’s rise in popularity. According to our 20 Marketing Trends & Predictions for 2013, email will live on longer than you might think.Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. But while email is here to stay, it is also rapidly evolving. The way email is consumed and delivered is not what is used to be, and that means marketers must adapt to meet the demands of finicky subscribers and internet service providers.To give you a sense of the current state of email, below are 50 facts about the changing world of email marketing. The data is divided up into four categories: email performance, subject lines, email behavior, and deliverability and devices.Email Performance Trends1) Email clickthrough rates dropped to 4.4% in Q2 of 2012, down more than 6% from 4.7% in Q1, and marking the 3rd consecutive quarter-over-quarter drop. (Source: Epsilon Q2 2012 Email Trends & Benchmarks Report) Tweet This Stat2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. (Source: Epsilon) Tweet This Stat3) Email open rates decreased in Q2, down slightly from 26.2% to 25.6%, the first quarter-over-quarter drop since Q1-Q2 2011. (Source: Epsilon) Tweet This Stat4) Average email volume per business was down 6.3% quarter over quarter in 2012 and 29.7% year over year (not factoring in triggered email sends). (Source: Epsilon) Tweet This Stat5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% of total email volume, though it was up 22% from Q1. (Source: Epsilon) Tweet This Stat6) Open rates for triggered emails hit 49.8% in Q2, jumping 8.5% from 45.9% in Q1 — almost 95% higher than the mass email send rate.(Source: Epsilon) Tweet This Stat7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. (Source: Epsilon) Tweet This Stat8) Triggered emails’ non-bounce rates remained at 95.2% in Q2 2012, only slightly below mass emails’ rate of 95.9%. (Source: Epsilon) Tweet This Stat9) Roughly half of an email list will be active – either opening or clicking on emails. (Source: Epsilon) Tweet This Stat10) Among new subscribers, 16% are dubbed “new clickers” (who have opened and clicked), and 25% are “new openers” (who have opened). (Source: Epsilon) Tweet This Stat11) “Mature” subscribers represent members who have been on a list for longer than 3 months. Among these, 51% have engaged in some way in the past 12 months, including 26% who have either opened or clicked recently. (Source: Epsilon) Tweet This Stat12) The retail apparel industry has the highest proportion of active members (39% opened or clicked an email within 3 months), followed by the business publishing/media general (34%), travel/hospitality travel services (31%), and retail general (30%) segments. (Source: Epsilon) Tweet This Stat13) The consumer services pharmaceutical vertical has the highest average proportion (52%) of dormants (inactive members for the past 12 months), followed by the consumer services general (49%), and business products and services general categories (49%). (Source: Epsilon) Tweet This Stat14) 40% of B2B marketers rated the leads generated by email marketing (house list) as high quality. (Source: Software Advice Survey) Tweet This Stat Email Marketing Metrics
As I hope you saw (and enjoyed), we relaunched the HubSpot blog as a totally reimagined, multi-section destination for inbound marketing, sales, and insider tips. We even added a features-focused section (Up and to the Right) by our very own Dan Lyons. Naturally, since I was excited about this new chapter in HubSpot history, I tweeted. I forgot something, though … @HubSpot’s reimagined blog is live! Check out #InboundHub: http://t.co/xP44vA6vnj— Jay Acunzo (@jay_zo) October 17, 2013Did you spot it? No? I’ll tell you then: I started the tweet by @-mentioning someone without adding in any character to start the tweet. The only people who could see that tweet would be HubSpot, me, and anyone who happens to follow both of us. My followers would never see that appear in their feeds.Click here to access a free Twitter for Businesses kit.This is a very subtle nuance to Twitter that plenty of folks miss: If you want all of your followers to see your tweet in their stream, you MUST start a tweet with a character and not an @username. Yup, that’s right — that means all those tweets you sent starting with @ weren’t visible to the audience you thought would see it.Why is this alteration to your tweets so important to get right? Well, think of it this way: Not making this change could be the difference between a tweet that many Twitter users view, share, and react to, and a tweet that essentially no one sees.The Right Way to Tweet for the Right AudienceHere’s a look at exactly who sees what kinds of tweets:Note: This excludes direct messages (DMs), which are the one-to-one private messages on Twitter. The above table references regular tweets only.So, just like my tweet to “announce” HubSpot’s new blog design, starting a message with a profile handle like @Bob doesn’t actually show up to anybody but the person I’ve mentioned and my followers who also follow him. When you add any character at all before the Twitter handle, like a period or statement or quote or anything, the tweet becomes visible to all of your followers, just like any headline you tweet out.One common explanation for why Twitter sets up tweets this way is that it wants to allow two people to interact with each other, have a conversation, and engage freely without spamming their respective followers’ feeds. It adds very little value to me if I can see every single tweet from @HubSpot saying “Thanks!” to others — unless I also follow who @HubSpot is thanking.Makes sense, right? If I volunteered to follow each person or brand individually, I’m telling Twitter I’m interested in what they both have to say. A conversation between the two could then be valuable or interesting to me. If I only followed one, though, that’s far less likely. (After all, I’m not really likely to care what my friend is saying to a complete stranger.) Twitter gets this dynamic and has created this rule accordingly.Are there any other Twitter tips and tricks you think are worthwhile to share? Share your Twitter knowledge in the comments below! Social Media Fails Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Oct 18, 2013 11:00:00 AM, updated July 28 2017
In order to upgrade the education sector and make it competitive and intellectually sound, Prakash Javadekar, Union minister of human resource development stressed on the need to make education accessible to all, and announced that the government is working in that direction.This issue was discussed at the ASSOCHAM (Associated Chambers of Commerce and Industry of India) National Education Summit and Edu-shine Excellence Awards 2019, with the topic ‘Making India Global Powerhouse: Catalysing Reforms and Innovations. The event took place on February 21, in Delhi.Speaking at the ASSOCHAM event through video conferencing, Javadekar said that students need exposure across all spectrums of education.”Introduction of affordable education, of over 1.3 million teachers, and improved schooling are some of the aspects that we have implemented across the country. We have studied and worked towards bringing a holistic approach to the Indian education system where handling of students at lower levels, ensuring pre and post matrix scholarships and increased exposure to research has been given priority.”Javadekar also said, “The transformation that has happened in the past four years has resulted in maximum enrolment and reduced drop outs. We have introduced a system that makes teachers accountable in terms of the outcomes of examinations and facilitating options for students in the events of failures.” Javadekar added that education should be holistic in nature.”There is a need to change the way education is perceived. We have included sports, life skills and values in the education system that would improve students in their personal lives. We have also started constructing technological labs, for schools and research, and sanctioned Rs 33,000 crore for additional academic infrastructure,” Javadekar said.advertisementHe further said, “This way we will ensure quality at all levels and improve research and innovation. We have started social research, joint cooperation between foreign universities, and a Gyan-digital library with 18 million books where anyone can be a member free of cost.”Pranab Mukherjee, former President of India, Suresh Prabhu, minister of commerce and industry, Uday Kumar Varma, ASSOCHAM secretary general, and other dignitaries were also present.Pranab Mukherjee said, “India boasts an ancient education system which now needs to excel at global level. India’s demographic dividend has the potential to add significantly to its GDP.”Suresh Prabhu stated that, “The purpose of education should be uniform in order to expose new areas of education to improve employability.”In his remarks Varma said, “We have the third largest education system in the world, which claims to have a turnover of 90 billion US dollars and is likely to cross 100 billion by 2020. With 44 central universities, 90 private, and 903 state universities including technical ones, the growth has been satisfactory. Now the focus should be on rural transformation through education and the skilling architecture.””We have highlands of excellence but there is vast mediocrity. We can be on par with foreign varsities with flexibility and transparency in our education sector”, Varma added.Also Read | People angry but no threat to Kashmiri students, assures Prakash JavadekarAlso Watch | Not rewritten a single history chapter in 4 years, says Javadekar
1. Jamie OliverJamie Oliver, a world renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly eight million followers.2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followship on Instagram. Most of his feed is filled with food videos that will make you drool.3. Jack Morris and Lauren BullenTravel bloggers Jack Morris (@doyoutravel) and Lauren Bullen (@gypsea_lust)have dream jobs — the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations.4. The Bucket List FamilyThe Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 1.8 million followers.5. Chiara FerragniChiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year.6. Alexa ChungModel and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 3.4 million Instagram followers.7. Murad OsmannStarting in 2011, a Instagram phenomenon called “Follow Me” took over the social platform: all the images depicted someone holding the photographer’s hand, pulling them towards some incredible vista. This began with Murad Osmann — a Russian photographer with four4 million followers — who took photos of his girlfriend pulling him to a destination that eventually went viral.8. Jimmy ChinJimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and he is recognized by his 2.4 million Instagram followers for his talent.9. Jannid Olsson DelérJannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.3 million followers look to her for travel and fashion inspirations.10. Grace BonneyDesign*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed.11. Huda KattanHuda Kattan took the beauty world by storm — her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle.12. Zoe SuggZoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel, and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits.13. Jeffree StarJeffree Star is one of the most widely recognized makeup celebrities in the world — in addition to his own cosmetic line, he reviews the latest and greatest in makeup on his YouTube channel. He has risen to celebrity status for his entertaining content and commentary, and his Instagram is full of creative makeup applications for his 13.6 million followers.14. Sjana Elise EarpSjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.6 million followers, becoming an advocate for an exercise program called SWEAT.15. Massy AriasPersonal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. Instagram Marketing Jamie Oliver David Chang Jack Morris and Lauren Bullen The Bucket List Family Chiara Ferragni Alexa Chung Murad Osmann Jimmy Chin Jannid Olsson Delér Grace Bonney Huda Kattan Zoe Sugg Jeffree Star Sjana Elise Earp Massy Arias Top Instagram Influencers Originally published Aug 13, 2019 4:20:00 PM, updated October 30 2019 Topics: Don’t forget to share this post! In 2017, 92% of marketers who used influencer marketing found it to be effective.Influencer marketing has grown steadily in popularity over the past few years, and for good reason — oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse.In fact, marketers have seen such success from influencer marketing that almost 40% of them plan to increase their influencer budget in 2018 and beyond.Click here to access a month’s worth of Instagram tips & free templates.To compete on one of the most popular social media platforms, it’s critical you consider implementing an influencer marketing campaign. But if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand?Here, we’ve cultivated a list of the best Instagram influencers in every industry — simply scroll to your industry, and take a look at the top influencers that could help you take your business to the next level. We’ve also included links to each of their Instagram accounts, so you can check out their pages and begin DM-ing them, immediately.Top Food Influencers on InstagramJamie Oliver (6.7 million followers)Brad Lau (620k followers)Megan Gilmore (70.9k followers)Ashrod (102k followers)David Chang (1 million followers)Ida Frosk (267k followers)Lindsey Silverman Love (105k followers)Nick N. (70.3k followers)Molly Tavoletti (60.4k followers)Russ Crandall (45.8k followers)Dennis the Prescott (462k followers)Gabriel Cabrera (79.1k followers)Thalia Ho (70.7k followers)Molly Yeh (315k followers)C.R Tan (58k followers)Ela Vegan (822k followers)Nicole Cogan (176k followers)Minimalist Baker (1.6 million followers)Yumna Jawad (252k followers)Top Travel Influencers on InstagramAnnette White (99.2k followers)Matthew Karsten (153k followers)The Points Guy (115k followers)The Blonde Abroad (547k followers)Eric Stoen (82.3k followers)Kate McCulley (100k followers)The Planet D (223k followers)Andrew Evans (63.9k followers)Jack Morris (2.8 million followers)Lauren Bullen (2 million followers)The Bucket List Family (1.5 million followers)Fat Girls Traveling (26.5k followers)Murad Osmann (4.1 million followers)Tara Milk Tea (1.3 million followers)Top Fashion & Style Influencers on InstagramAlexa Chung (3.1 million followers)Julia Hengel (1.2 million followers)Oscar Cobo (162k followers)Chiara Ferragni (15.3 million followers)Jenn Im (1.7 million followers)Ada Oguntodu (69.4k followers)Emma Hill (444k followers)Gregory DelliCarpini Jr. (167k followers)Nicolette Mason (172k followers)Majawyh (311k followers)Garance Doré (741k followers)Ines de la Fressange (277k followers)Madelynn Furlong (151k followers)Giovanna Engelbert (925k followers)Mariano Di Vaio (6.1 million followers)Aimee Song (5.3 million followers)Danielle Bernstein (2.1 million followers)Gabi Gregg (713k followers)Top Photography Influencers on InstagramBenjamin Lowy (229k followers)Murad Osmann (4.3 million followers)Michael Yamashita (1.4 million followers)Stacy Kranitz (98.7k followers)Jimmy Chin (1.9 million followers)Gueorgui Pinkhassov (94.2k followers)Dustin Giallanza (5,097 followers)Lindsey Childs (7,483 followers)Edith W. Young (16k followers)Alyssa Rose (8,071 followers)Donjay (113k followers)Jeff Rose (77.6k followers)Pei Ketron (771k followers)Paul Nicklen (5.6 million followers)Jack Harries (1.5 million followers)İlhan Eroğlu (656k followers)Top Lifestyle Influencers on InstagramJannid Olsson Delér (1.4 million followers)Oliver Proudlock (734k followers)Brunch Boys (463k followers)Jay Caesar (350k followers)Jessie Chanes (259k followers)Laura Noltemeyer (199k followers)Adorian Deck (17.7k followers)Hind Deer (609k followers)Gloria Morales (102k followers)Kennedy Cymone (782k followers)Sydney Leroux Dwyer (1 million followers)Joanna Stevens Gaines (11.2 million followers)Lilly Singh (8.9 million followers)Rosanna Pansino (4.4 million followers)Top Design Influencers on InstagramMarie Kondo (668k followers)Ashley Stark Kenner (520k followers)Casa Chicks (266k followers)Paulina Jamborowicz (192k followers)Kasia Będzińska (212k followers)Jenni Kayne (127k followers)Will Taylor (249k followers)Studio McGee (780k followers)Mandi Gubler (106k followers)Natalie Myers (18.9k followers)Grace Bonney (932k followers)Saudah Saleem (13.7k followers)Niña Williams (107k followers)Top Beauty Influencers on InstagramMichelle Phan (2 million followers)Shaaanxo (1.5 million followers)Jeffree Star (8.8 million followers)Kandee Johnson (1.8 million followers)Manny Gutierrez (4.8 million followers)Naomi Giannopoulos (7.3 million followers)Samantha Ravndahl (2.2 million followers)Huda Kattan (28.2 million followers)Wayne Goss (649k followers)Zoe Sugg (10.4 million followers)James Charles (15.8 million followers)Shayla Mitchell (2.8 million followers)Top Sport & Fitness Influencers on InstagramMassy Arias (2.5 million followers)Eddie Hall (866k followers)Ty Haney (38.8k followers)Hannah Bronfman (478k followers)Kenneth Gallarzo (418k followers)Elisabeth Akinwale (111k followers)Laura Large (69.4k followers)Kemo Marriott (10.6k followers)Akin Akman (46.6k followers)Sjana Elise Earp (1.4 million followers)Cassey Ho (1.5 million followers)Kayla Itsines (11.7 million followers)Jen Selter (12.8 million followers)Simeon Panda (5.4 million followers)
Former India opener Gautam Gambhir has become the latest from the cricketing fraternity to back Rohit Sharma for the Test opener’s role.Gautam Gambhir, speaking to Sports Tak, said he would prefer to see Rohit Sharma opening with Mayank Agarwal when India take on South Africa in a 3-Test series at home, starting October 2.Gambhir’s comments come a day after former captain Sourav Ganguly threw his weight behind Rohit Sharma, saying the limited-overs specialist deserves a chance to open in Test cricket.Rohit has played 27 Tests but he has not been able to cement a spot in the playing XI. Rohit has predominantly played at the No. 6 spot, averaging 54.57 but Hanuma Vihari’s emergence has made it difficult for him to get into the playing XI.While Vihari top-scored in West Indies 289 runs in 2 Tests, KL Rahul’s dip in form has become a cause for concern for Team India.”I completely agree with Sourav Ganguly. India have experimented with their openers in the past. Virender Sehwag opened for India and so did Deep Das Gupta. Rohit is far better than Deep Dasgupta. If you give him six matches at home, I am sure he will be able to do well overseas. If you ask him to open straight away in overseas conditions, that will be difficult,” Gautam Gambhir told Sports Tak on Friday.Stressing Rohit needs an extended run in the Test format and an opportunity as soon as possible, Gambhir said the limited-over specalist can prove to be the X-factor for Team India in Tests.advertisement”I will prefer Rohit over Rahul and have a youngster as a backup opener. How long can you persist with someone, it is unfair on someone who is scoring in domestic cricket.”Rahul can comeback if he has the runs. If Rohit is there in the squad he should be in the playing XI as well else you can you can have someone else in the squad. If he doesn’t play now, it will be difficult for him after a couple of years to play Test cricket again,” Gambhir added.Give Rohit a fair run in Tests: GambhirMeanwhile, Gautam Gambhir also said Rohit Sharma has the technique to succeed in the red-ball format but maintained that he needs a “fair run”.”It will be difficult to make the switch. Red ball swings more but Rohit has that technique and experience. He knows how to play the new ball. But you have to give him a fair run. You did try with Yuvraj in one Test but I hope that doesn’t happen with Rohit. You never know he could be the X factor for this team,” Gambhir added.Rohit Sharma was in imperious form in World Cup 2019, scoring 648 runs, including a record-setting tally of 5 hundreds. Despite having made it to the Test squad, Rohit warmed the benches in both the Antigua and Jamaica Tests as India went on to complete a 2-0 whitewash and seal the top spot in the World Test Championship.Also Read | When Pakistan great Abdul Qadir instilled confidence in a young Sachin TendulkarAlso Read | Jasprit Bumrah gives 5-star rating to Lasith Malinga’s hat-trick vs New ZealandAlso See:
Mayank Agarwal has impressed at the top of the order in the few Tests he has played so far but former India captain Sourav Ganguly says he would wait and watch before calling him a first-choice opener.Agarwal, who made his India debut against Australia in December last year, struggled a bit in the West Indies but he converted his maiden Test hundred into a brilliant double ton (215) to put India in command against South Africa in the ongoing opening match in Visakhapatnam.”The problem is we come to conclusions very quickly. With one hundred we will say he’s your first choice opener and so on. But with a couple of failures you would say otherwise. This has to stop,” Ganguly told PTI in an interview on the sidelines of a Durga Puja pandal visit at the Maddox Square.”Any young player who is doing well is a very good sign for Indian cricket. He played well in Australia. He struggled a bit in the West Indies. But in the first Test at home, he’s got a double against South Africa. Let him play for a year or so then will judge how good he is.”KL Rahul’s drop in form and an ankle injury to Prithvi Shaw had opened the doors for the 28-year-old Agarwal in the Melbourne Test. He had scored two half-centuries in two matches in India’s historic Test win in Australia earlier this year.The ongoing first Test also brought an end to India’s misery at the top of the order with skipper Virat Kohli promoting Rohit Sharma as an opener for the first time in his five-day format career.advertisementReplacing KL Rahul at the opening slot, Rohit headlined the first day of the match, smashing 176 as he and Agarwal batted 82 overs to pile up a massive 317-run partnership and help India declared at 502 for 7.During his captaincy days, Ganguly had pulled off a masterstroke, giving Virender Sehwag a new lease of life by promoting him to open in Tests.Without getting into comparison, Ganguly said Rohit’s form at the top of the order would bolster India’s batting.”It’s the same thing for Rohit Sharma — he has to perform consistently (like Mayank). It’s just the first Test match for him as an opener. He (Rohit) is a fantastic player and hopefully he continues to play well because Rohit Sharma in form will strengthen Indian batting,” he said.Ganguly also echoed Kohli’s view that Wriddhiman Saha is the best wicketkeeper in the world and said the Indian skipper has to take a call on whether he prefers the Bengal glovesman or the struggling Rishabh Pant.”He (Saha) is our own boy… He is the best wicketkeeper in the world. Rishabh has also been very successful. Now, it’s a call Kohli has to take, whom he wants to play in the long term,” said the former skipper.Ganguly said he missed his childhood days when he would sleep at Durga Puja pandals and would return home only in the morning to change clothes.”When I was very young and not playing cricket, I would spend whole night in Puja pandals. Both my mom and dad would look for me, but I would not be found.”We had a joint family, so it was not only me, my brother, sisters would spend many nights at Puja pandals. We would sleep there, only to return home in the morning to change our clothes and back again at the pandals. Puja is always very very special,” he said.Ganguly also used the occasion of Maha Sasthi to kick off Nerolac’s campaign to shun plastic under the initiative ‘Esho Gorri Nobo Bongo’. He unveiled the idol of Goddess Durga taking on the demon Mahisasur made of plastic.”Durga Puja is one of the biggest festival of the country. It’s the best place to start anything, it’s just a beginning. The affects (of using plastic) are harmful in a long run. It’s not a terror yet but before it reaches that stage, it has to be stopped,” he said.”But the best thing is within a short span of time, I see an awareness among everyone that this is not good for health. We will have to go back to metal and glass. It has to be done regularly. It has to be wiped out. This campaign is just a beginning of it,” Ganguly concluded.Also Read | India vs South Africa: Pitch invader manages to take a selfie from far away with Virat Kohli and Co.Also see:advertisement
Manchester United Paul Pogba tells Manchester United to ‘wake up’ amid form slump Joe Wright Last updated 1 year ago 10:54 1/1/18 FacebookTwitterRedditcopy Comments(1) Manchester United Paul Pogba Romelu Lukaku Manchester United v Southampton Everton v Manchester United Everton Southampton Premier League Manchester United’s dip in form has got midfielder Paul Pogba concerned about their performances. Paul Pogba says “something has to change” at Manchester United following their third draw in a row in the Premier League.Jose Mourinho’s side were held to a 0-0 draw at home to Southampton on Saturday, a result that allowed Chelsea to move ahead of them into second place in the table.United have now drawn three league games in a row since losing to Bristol City in the quarter-final of the EFL Cup, in what has proved to be a damaging December for the Red Devils. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player Pogba has urged his team-mates to “wake up” and go to Everton on Monday determined to get back to winning ways.”Of course we wanted to win,” he told MUTV. “We drew again. We didn’t lose but we have to wake up, bounce back and get back to winning. The three draws we have to win, something has to change and we have to change to win.”We have to rest. It’s only one day and then we have to play against Everton – that’s football. We have to go out there and win.”United’s disappointing day was compounded by the loss of Romelu Lukaku to a head injury, with Mourinho expecting to be without the striker for at least the next two matches.Pogba admits the loss of the Belgium international is a big blow, but says United have the strength in depth to cope.”When we have Romelu, he makes it difficult for defenders and creates so much space as well,” he said. “He’s a big miss for us but we have the team to fill the gap of Romelu.””We have to bounce back, we have to wake up and get back to winning.” #MUFC ‘s Paul Pogba speaks to #MUTV following tonight’s game. pic.twitter.com/SYHunzZFxr — Manchester United (@ManUtd) December 30, 2017
This past October, a buddy of mine and I landed some club-level tickets from a mutual friend and season-ticket holder for a fantastic Homecoming win over West Virginia. It was a blast.But the 11 a.m. kickoff time left us baking in the sun of an unseasonably warm October morning from our borrowed north-side seats. And it was a bit cramped. Elbow-to-elbow, we did our best to avoid offending the regulars. Had it been more of a “sit-down game”, things could have been worse.You’ve heard the expression “standing room only.” Well, if you’ve ever been to a Cowboy football game you’ve experienced the meaning of the phrase in the form of the average 12-16 inches of designated seat width. Let’s do an exercise. Put a ruler down on your chair. Sit on it. Yeah. Most of us won’t have much real estate to work with.But there’s good news.Oklahoma State has finally decided to act on their longtime intentions to make some changes to what the university’s website calls “the coziest 60,000-seat stadium in America”.According to Andy Sumrall, OSU’s assistant athletic director of ticket operations, OSU plans to give fans a little more elbow room. Here he is from an article by Mark Cooper of the Tulsa World.“Some of the biggest issues we have come from someone sitting on my seat or half of my seat,” said Sumrall. “Seats are just too close together.”The change will take place over the offseason and is scheduled to be complete before the Cowboys’ home opener against Tulsa on September 2. It entails extending that varying, narrow seat width to a uniform 20 inches in most of the 200 and 300 level seats on the south side of the stadium and some on the north side per the Tulsa World.The biggest difference other than increased personal space and comfort will be a decreased maximum capacity from 60,218, down to 56,790. But there has only been one true sellout — that frigid rout against Baylor in 2013.Next year’s capacity was exceeded once last season — that homecoming game. But prior to 2016, that number was beaten 15 times in the previous four seasons. Below are are the home ticket sales for the last five seasons.There will be a few of us left to tailgate or watch from home but overall, it sounds like these changes are for the better.2016 12/7/2013OklahomaL 24-3358,520 10/27/2012TCUW 36-1457,183 09/03/2016Southeastern LouisianaW 61-750,079 2013 09/13/2014UTSAW 43-1354,577 10/19/2013TCU (HC)W 24-1059,638 10/05/2013Kansas StateW 33-2958,841 2012 10/01/2016TexasW 49-3153,468 11/23/2013BaylorW 49-1760,218 10/24/2015Kansas (HC)W 58-1059,486 09/19/2015UTSAW 69-1454,351 09/14/2013LamarW 59-359,061 09/25/2014Texas TechW 45-3555,958 09/01/2012Savannah StateW 84-055,784 11/21/2015BaylorL 35-4558,669 DateOpponentResultAttendance 11/17/2012Texas TechW 59-2155,341 11/28/2015OklahomaL 23-5858,231 11/07/2015TCUW 49-2959,061 10/04/2014Iowa StateW 37-2052,608 DateOpponentResultAttendance DateOpponentResultAttendance 10/25/2014West Virginia (HC)L 10-3459,124 DateOpponentResultAttendance 09/29/2012TexasL 36-4156,709 09/10/2016Central MichiganL 27-30*52,523 10/20/2012Iowa State (HC)W 31-1057,019 11/15/2014TexasL 7-2852,495 2014 10/03/2015Kansas StateW 36-3457,618 10/29/2016West Virginia (HC)W 37-2059,584 09/17/2016PittsburghW 43-3853,514 DateOpponentResultAttendance 2015 11/09/2013KansasW 42-658,476 11/12/0216Texas TechW 45-4454,288 09/15/2012Louisiana-LafayetteW 65-2456,062 09/12/2015Central ArkansasW 32-856,262 10/08/2016Iowa StateW 38-3153,239 11/10/2012West VirginiaW 55-3457,799 09/06/2014Southwest Missouri StateW 40-2351,562 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
Piqué Barcelona and Spain star Pique’s group Kosmos to invest €3 billion and set to revolutionise Davis Cup Jon Fisher Last updated 1 year ago 19:11 27/2/2018 FacebookTwitterRedditcopy Comments(0) Getty Barcelona Primera División The defender’s investment group has teamed up with the International Tennis Federation in a lucrative new 25-year partnership Barcelona ace Gerard Pique’s group Kosmos has teamed up with the International Tennis Federation (ITF) to revamp the Davis Cup with the introduction of an annual World Cup of Tennis Finals from 2019.There have long since been calls for a Davis Cup shake-up and the ITF board of directors have endorsed a 25-year $3billion partnership with Pique’s investment group Kosmos for that to come to fruition, subject to approval at the governing body’s annual general meeting in August.Spain defender Pique, 31, founder and president of Kosmos. last year emerged as an unlikely key figure in proposals to introduce the new competition amid concerns over the absence of high-profile players from Davis Cup contests. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Andy Murray, Novak Djokovic and Rafael Nadal backed Pique’s plans and the ITF on Monday revealed that 18 nations are set to compete in a one-week tournament staged at a world-class location in November, with the winner crowned Davis Cup champions.If the proposals are passed, the event would be staged in the same week that the Davis Cup final is currently held, with a round-robin format followed by knockout stages and ties consisting of two singles and one doubles match.There will be no change to the format of zone group competition.Pique said: “Kosmos is thrilled to join in this exciting partnership with the ITF. Together we can elevate Davis Cup by BNP Paribas to new heights by putting on a must-see World Cup of Tennis Finals featuring the top nations and top players.teamsdaysworld-class venueThere are some big changes proposed by @ITF_Tennis and Kosmos for #DavisCup!Full storyhttps://t.co/NKbCxmYHg5 pic.twitter.com/ApthQl6oMP— Davis Cup (@DavisCup) February 26, 2018″Kosmos will also invest $3billion over 25 years into tennis that will help develop the game worldwide.”ITF president David Haggerty said: “This is a complete game-changer for the ITF and for tennis. Our board has supported a bold and ambitious plan for the future of Davis Cup by BNP Paribas, one of the sport’s most cherished and important events and a key cornerstone in our ITF2024 strategy.”Our vision is to create a major season-ending finale that will be a festival of tennis and entertainment, featuring the world’s greatest players representing their nations to decide the Davis Cup champions.”This new partnership will not only create a true World Cup of Tennis, but will also unlock record levels of new investment for future generations of tennis players and fans around the world.”
Last year at this time, Baylor’s football program looked destined to inhabit the Big 12’s basement for years to come. Now it’s one big season away from being closer to meteoric than mediocre.Oklahoma State will end its bye week with a Homecoming matchup against the Bears in a game that should grab our attention for a handful of reasons. First and foremost is the fact that the last time they met OSU players, coaches and fans were left with a bad taste in their mouths.Let’s start there.1. The Revenge Tour ContinuesBy the time the Bears come to town, Mike Gundy’s squad will be smack dab in the middle of the longest revenge tour in the head coach’s 15-year tenure.In succession, the Cowboys will face five teams that got the best of them the last go-round, from late September to early November, with a slate of Kansas State, Texas Tech, Baylor, Iowa State and TCU. That’s a month and a half straight of vengeance-fueled football.In the spring, OSU players donned shirts listing the six Big 12 schools that beat them last year as a source of motivation.While the prospect of marking names off your year-old hit list sounds romantic, one wonders if that can involve too much emotion. After all, it was a lack of discipline — namely a season-high 12 penalties and overall sloppy execution — that sunk the Cowboys’ ship in Waco, as well as in a couple of other head-scratching losses last season.Motivation is good, execution is better. Hopefully this team has figured out how those two can co-exist and commingle.2. The Charlie Brewer Show[USATSI]The Big 12 is brimming with young QB talent, and names like Brock Purdy and Alan Bowman seem ready to build off breakout rookie seasons. But maybe the most intriguing returning passer is Baylor’s Charlie Brewer.Brewer burst onto the scene in 2017 slinging it for 1,562 yards, 11 touchdowns to seven interceptions — while completing 68.1 percent of his passes — which earned him the Big 12’s Co-Offensive Freshman of the Year honors.Then as sophomore Brewer mustered 3,019 yards, 19 TDs to nine INTs and added seven more scores on the ground despite dealing with injury and having to share snaps with transfer Jalan McLendon. Entering his junior season, it appears that the conference’s No. 2 returning passer (behind only Sam Ehlinger in career Big 12 passing yards) has been given the keys to the offense.At Big 12 Media Days, Matt Rhule talked about Brewer building off his strong 2018 season.“I thought at the end of last year Charlie really settled into playing quarterback and not feeling like he had to do everything himself,” said Rhule. “I put Charlie in hard positions last year, making him rotate early in the year and that wasn’t easy on him.”But Rhule said he liked what he saw from his QB late in the year “once the light bulb went off.”Brewer totaled nearly 700 yards and five TDs to just two interceptions over his final two games, both wins over Texas Tech and Vanderbilt in the Texas Bowl. In the bowl game he also rushed it for a career-high 109 yards and a score. That’s some good momentum to take into the offseason.But a lot will depend on this next question.3. Can Baylor’s O-line Protect Him?The Bears have allowed the most sacks in the Big 12 in each of the last two seasons — 39 last year and 38 the year before. That’s 2014 OSU territory when the Cowboys gave up 40 sacks. Only eight teams in the FBS allowed more QB takedowns than Baylor last season.Now Baylor has to replace the entire right side of your O-line from a year ago. Right guard Blake Blackmar and right tackle Patrick Lawrence were fifth-year seniors who started all 13 games in 2018.With its star QB and several playmakers returning, the line is the biggest question mark for the Bears’ offense in 2019, and could be the one thing that holds it back.4. The Exception That Proves the RhulePrograms aren’t supposed to bounce back this quickly.In his first two years at Baylor, Matt Rhule has turned an 1-11 team into a 7-6 team with a Texas Bowl win. That’s a huge leap, or for Rhule, par for the course. In his first two seasons at Temple, his teams went 2-10 and 6-6 before rattling off back-to-back 10-win seasons.The Bears probably won’t reach double-digits in 2019, but Rhule’s proven he can rebuild a program.And Baylor’s schedule sets up nicely for a fast start and some built momentum with its only road games being at Rice and at K-State before its Week 7 trip to Stillwater. There’s a very realistic scenario where the Bears are 5-1 or, at worst, 4-2 when they face the Cowboys — which probably puts them square in the Big 12 title hunt heading into Halloween.That’s a team that had 70 scholarship players three years ago!This is all hypothetical and I’m the fool gifting wins to a college football team in early August.But if Baylor can finish in the top 3-4 of the league — and that’s a moderately-sized IF — it will not only frustrate a half dozen other fanbases, Rhule will have cemented himself among the top CEOs in a conference famous for its head-coaching prowess. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
Michelle Murrain at Zen and the Art of Nonprofit Technology is hosting a carnival on “Nonprofit Data Management: from slips of paper to CRM.” I think that’s a good topic, so I’ve asked my esteemed colleague Cheryl Gipson who is Network for Good’s Director of Nonprofit Services to contribute the following post. When the full CRM carnival goes up on Monday, I’ll link to it so you can read what other folks think!Before I turn things over to Cheryl, I’d like to cover the basics. CRM means “customer resource management” — it’s software that allows you to centrally store and access information about donors or other constituencies. Why do you need this? So you can better organize fundraising data and more easily build a long-term, personalized relationship with donors. You can learn more at TechSoup about why you might want to get a database. If you’d like to get on Network for Good’s email list of free tips on CRM, email me at robinhood at networkforgood.org.Here’s Cheryl on how to actually get your donor database in place successfully. She offers a helpful checklist.Steps to a Successful CRM implementation from Cheryl GipsonConverting or implementing a CRM database is a big step for a nonprofit organization. Generally a conversion or implementation represents a sea-change within the organization, brought on by management changes, fundraising need, programmatic expansion, or extreme discontent with current systems. The data within a database is one piece of the data conversion pie, as the steps surrounding the data, and what the data represents (donors, money) are the life-blood of a nonprofit organization.A successful data conversion/implementation has several component parts:*If an implementation, a plan to establish workflow and data structures for processing incoming gifts and reconciling data with accounting *If a conversion, an established plan for how to maintain current workflow and data structures while the data is being converted.—Parallel processing: two systems are run simultaneously (legacy/new) parallel to one another with duplicate gift processing—Gradual Legacy Switch: the new system is established and people work in the new system with new data after processes have been established, keeping the legacy system running for old data. Legacy data is imported on a time-based plan—Planned Legacy Switch: a date is set for the new system to go live. Legacy data and systems are re-worked, a cut-off time is established for the old system, several test conversions are conducted, and the new system goes live. *A strong internal champion for the database project with a database administration background. This individual will work closely with the implementation consultant to implement new procedures, train themselves in the new product, document the procedures within the nonprofit organization and train other staff *A strong executive champion for the database project willing to understand the importance of investing time, money, and human resources into the success of the project *A fundraising database implementer who understands fundraising strategies, gift processing workflow, nonprofit accounting laws, and best-practice coding structures for development reports. They must also be technically savvy in multiple fundraising databases and understand how to write queries, import and export data, manipulate and “clean” data using tools such as Excel or Data Junction *A mutual understanding between the nonprofit organization and the database implementer that converting a database involves organizational change, and this can be stressful and threatening for employees. Both the database implementer and the nonprofit organization will need to establish in the project plan the metrics and deliverables that comprise success *Detailed procedures/documentation on the part of the database implementer for contact and gift counts. Verifiable data transfer is the metric that can be used for the client to understand the success of the conversion and helps to create confidence from both sides *Training of new procedures and workflow. This will be specific to each organization It is also worthwhile to note that the size of the database or the size of the organization do not diminish the complexity of a database conversion, because the issues of coding structures, workflow, fundraising practices, and accounting reconciliation are all the same. What’s different is scale. Small nonprofits are in the uncomfortable position of having to handle these issues without the same level of human or monetary resources enjoyed by large nonprofits.THE FULL CARNIVAL IS HERE if you’d like to read it.
As an update to my post on the RED and anti-RED campaigns, I wanted to provide links to the latest debate.Bobby Shriver wrote this letter to AdAge, in response to their story characterizing the RED campaign as a disappointment. Meanwhile, TIME picked up on the AdAge story here. The RED Blog has also responded. And, finally, the anti-RED campaign has posted a mission statement on their site. They’ve also responded to Bobby Shriver’s letter here (you have to register to see this).The mission of BUY (LESS) on an individual level is to provide a means for people to donate directly to charity, to remind them that this is the most efficient way to support a cause, and to inspire less consumption overall. On a policy level, our mission is to raise causumer awareness and provoke public discussion — resulting in explicit transparency standards, the adoption of best practices for all cause-related marketing efforts, and leading to greater causumer confidence and more assured revenue streams for charity.Nope, that’s not a typo. BUY (LESS) is seeking to coin the word “causumer” to mean people who “look at how their purchases effect not just themselves, but the world around them,” Ben Davis of the anti-RED campaign says. I think the word is interesting, but it’s an odd match with the site, which is postioned as anti-cause-related-marketing and really, anti-causumerism (though they say that’s not the case, that’s what comes across to me).I think the issue has been covered exhaustively at this point, but if you are contemplating causerism, so to speak, here are some tips:1.) Check out Cause Marketing Forum.2.) You might want to think about Buy (LESS)’s idea of printing on price tags how much of the price of a product goes to charity. At any rate, be as transparent as possible.3.) Be sure you align the message, cause and products to the same audience. The more targeted the audience, as always, the better.4.) Segment your audiences. There are givers and shoppers out there, and some overlap. Offer many different ways to support your organization, based on your audiences’ desires. I agree with Buy (LESS)’s recommendation to put direct donation links on cause-related marketing sites so people have that option if they want it. I recommend tracking the total collective donations too through any links for further transparency.5.) Have a plan for following up with people who buy stuff. Reach out and cultivate relationships with them and the cause after they buy (a smart thought from the Spare Change blog.)[Note: this entry edited to add links to Buy (LESS)’s letter and recommendations.]
Rangers Gerrard learns first competitive opponents as Rangers draw Shkupi in Europa League Bima Said 00:09 6/21/18 FacebookTwitterRedditcopy Comments(0) Getty Images Rangers UEFA Europa League The manager now knows who his first adversaries will be when he makes his debut as manager of the Scottish Premiership side Steven Gerrard will begin his Rangers managerial career with a match up against FK Shkupi in a Europa League preliminary round contest.The Liverpool legend was appointed head coach to the Scottish Premiership club after a year in charge of the Reds’ Under-18 side for the 2017-18 season, and last week learned the order in which he’ll face his new rivals in Scotland’s top-flight, opening their domestic campaign against Aberdeen on August 5.But with the compeletion of the Europa League preliminary first and second round draw, Gerrard now knows he will face last season’s fourth place side in Macedonia’s top-flight in his first competitive fixture as Rangers boss. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar The first leg of the playoff will take place on July 12 at the Ibrox Stadium with the return leg scheduled to take place a week later in Skopje.Provided Rangers advance, the club will either face Moldovan side CS Petrocub or Croatian club NK Osijeck in the second preliminary round.Meanwhile, one of Gerrard’s former coaches believes the retired midfielder has the qualities necessary to become a strong head coach in the future.Former United States national team boss Bruce Arena managed Gerrard for a season and a half with the LA Galaxy after the midfielder departed Liverpool for the MLS side in 2014.Though Gerrard was unable to match the levels of success for the Galaxy that he had previously enjoyed at Anfield, Arena believes that his former player has the character traits necessary for success and received valuable experience in the U.S. that helped going forward. “Well being a manager or a coach at any level requires some experience. Steven Gerrard’s only a couple years out of playing, he’s had some time at the academy level at Liverpool. I think in time he can become a strong manager,” Arena told Omnisport when promoting his new book.”I think Rangers are a club with a lot of tradition in Scotland, as of late they have not been a strong club – they were relegated some years ago because I think of some financial irregularities, I’m not exactly sure.The hard work continued on day three of pre-season training camp.Full Gallery: https://t.co/Ovfxy5wsN7 pic.twitter.com/VMvrTt8ZhJ— Rangers Football Club (@RangersFC) June 19, 2018″But now they’re back in the first division, they’re way behind Celtic but it’s going to be Steven’s job to get them back up and competitive with Celtic.”I think Steven Gerrard’s always wanted to stay involved in the sport his whole life. His background is a strong one as a player, got some good experience in the United States as well, it helps him grow.”It remains to be seen what he’ll be like as a manager but one would think he’s got a lot of the characteristics you need to be successful.”Outspoken, honest, and game changing—Bruce Arena’s memoir What’s Wrong with US? is available now wherever books are sold. For more information, visit https://www.harpercollins.com/9780062803948/whats-wrong-with-us/.
Barcelona coach Valverde calls up Dembele for Villarreal clashby Carlos Volcanoa month agoSend to a friendShare the loveBarcelona coach Ernesto Valverde has called up Ousmane Dembele for their clash with Villarreal.The France forward injured his hamstring against Athletic Club in the first game of the season but returned to training last week and has been cleared fit to make a competitive comeback. Dembele has taken Carles Perez’s place in the squad and will compete with Lionel Messi, Luis Suarez, Antoine Griezmann and Ansu Fati for a starting berth. “Dembele’s a player that can unbalance the opposition, he can give us a lot of things,” Barca coach \Valverde said. “He has quality and we hope that he shows us all that talent he has on the pitch.” About the authorCarlos VolcanoShare the loveHave your say
zoom Trailing suction hopper dredger named Werner Mobius arrived at the Port of Damietta, Egypt on Tuesday, May 6th to start the process of dredging and removing sediment in the access channel of the port, Adm. Abdul Kader Darwish, Chairman of Damietta Port Authority said.Chairman Abdul Kader added that the process of dredging carried out in the port of Damietta comes within the framework of annual maintenance, which had been contracted this year with Altemsah Shipbuilding Co, a subsidiary of the Suez Canal Authority.The maintenance will ensure that the depths of the access channel are kept at the designed level of the global navigation standards, thus enabling ease of entry and departure to giant ships and attracting new shipping lines to the port.The capacity of the new dredger is 7350 m 3 and it has a dredging depth of 30 m.Press Release, May 8, 2014; Image: Wikimedia
Premier John Hamm is offering the province’s condolences to the family of the late Terry Donahoe, who died Tuesday night, Nov. 29, in Halifax. Mr. Donahoe had been battling cancer. He was 61. “Terry Donahoe will be remembered as a statesman and a distinguished advocate for his constituents and for all Nova Scotians,” said Premier Hamm. “I had the good fortune to serve alongside Terry and benefited immeasurably from his experience, his wise counsel, and his wit.” Mr. Donahoe served as an MLA from 1978 to 1997, and as a former cabinet minister he held a number of portfolios, including attorney general, minister of education, chair of the policy board, and chair of the management board. He was also interim leader of the official opposition. “Throughout his time as a member of the legislature, he brought compassion, intelligence, and dignity to politics in Nova Scotia,” said Premier Hamm. “Terry elevated the level and quality of public debate. On behalf of all Nova Scotians, I send deep condolences to his family, particularly his wife Lynne and daughter Moira.” Mr. Donahoe was part of a family of Nova Scotia politicians. His father, Richard, was attorney general and minister of health between 1956 and 1970. His brother, Art, served in the House of Assembly from 1978 to 1991, including a decade as Speaker. The flags at Province House in Halifax and on provincial buildings in Mr. Donahoe’s former constituency have been lowered to half-mast in his memory.