Winter storm threatens to scramble Thanksgiving travel plans Argentine bishop appears at court hearing on abuse charges FILE PHOTO – TNT Import Ivan Johnson. PBA IMAGESAlab Pilipinas is bringing in the big guns this as it signed up Ivan Johnson as its first World Import for the coming Asean Basketball League season.The menacing 6-foot-8 bruiser is undoubtedly a huge addition for the Philippine team and immediately propels the squad among the favorites.ADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Don’t miss out on the latest news and information. LATEST STORIES No more menthol cigarettes: New ban on tobacco, vape flavors MOST READ ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Trump to designate Mexican drug cartels as terrorist groups Eustaquio shrugs off close loss, hopes to be included in Manila card Johnson has proven to be a winner having led TNT to a PBA title in the 2015 PBA Commissioner’s Cup.The former NBA veteran returned to the PBA the following year, but was handed a lifetime ban, which was later downgraded to a one-year suspension by the league after disrespecting commissioner Chito Narvasa.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingJohnson last saw action for Sagesse in the Lebanese Basketball League, where he averaged 17.3 points on 33 percent shooting from three, on top of 7.8 rebounds last season.The 33-year-old, though, is expected to be in a better state of mind for the regional tournament with Jimmy Alapag, a respected figure not only in the Philippines but also in Asia, calling the shots for Alab. Lacson: SEA Games fund put in foundation like ‘Napoles case’ Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ So far, joining Johnson in the Alab Pilipinas roster are reigning ABL Local MVP Bobby Ray Parks and returning Heritage Import Lawrence Domingo.Sports Related Videospowered by AdSparcRead Next View comments
Do you wish there was a one-stop resume shop online? Maybe you could just type in a URL, enter a few bullets and voila, your resume would appear. Ever so often thereafter, you could pop in and add a bullet or two that touts your newest achievement. Easy peasy.While LinkedIn and its advocates have been promoting the resume builder as an effortless replacement to the ‘traditional Word resume,’ several problems with this recommendation exist. For example:Resumes Are Owned by LinkedIn, Ultimately. Yes, once you’ve signed up for a URL, in theory, you own it until you relinquish it. But the reality is, the LinkedIn site is owned by a corporate entity, not you. Everyone should have their own personal resume that is offline, portable, and easily accessible, and not at risk of evaporating or morphing by powers outside of your control.Resumes Are Confined by Character Count Rules. Each section has a certain number of characters you can use. Once you’ve populated those, your storytelling ceases. For example, the following describes several sections and their character restrictions: Professional Headline–120 characters; the Summary–2,000 characters; and each Position Description–2,000 characters. While the character counts, at a glance, seem fairly adequate, they do limit creativity and flexibility. Not every resume is alike, and fleshing out your Position Description stories may require more than the allotted number of characters. Marketing your unique value to ABC Company may require you to expand more in one section than another. One size does not fit all.Resumes Offer Limited Design Capabilities. For example, if you want to embed a chart or graph directly into the Summary section to promptly wow the reader, you cannot. Yes, you can create SlideShares and other visual displays, as attachments to your LinkedIn profile, but that tactic is not as seamless, flexible or visually malleable as sliding your image directly into the design. While you can add, subtract and move sections around, you cannot create unique titles or distinctively design how your sections are presented – they are pre-programmed. As well, LinkedIn resumes do not allow bold-facing or color. If you want to emphasize a few words, a headline or a phrase, you can’t press a boldfacing button, apply unique fonts or incorporate dashes of color. A LinkedIn resume pales in comparison to some of the more intrepid, nuanced and graphically designed resumes that are created in Word.Resumes All Look Alike. Regardless of the finessing you perform to develop a distinguishing look—even if you cleverly paste in specially designed bullets to introduce your achievements, rearrange sections, add SlideShares or Box.net files and so forth, your profile, at a glance, will visually look like the next candidate’s profile and the next, and so forth. It’s part and parcel to using a pre-programmed style.Sometimes Too Public. You may be more willing to divulge certain information in a privately submitted resume than you would via a publicly published LinkedIn profile. Particularly, if you are currently employed, you may opt to use your LinkedIn profile as a marketing vehicle for your current company to expand their visibility. In other words, if you are currently employed, your message may be slanted more toward selling your value to your clients, to strategic partners and such, while your offline, Word, resume can directly tout your value to a new job at a different company.Writing and maintaining a focused and persuasive resume is essential to your career and job search movement. While the initial process can seem daunting, don’t let this derail your efforts. LinkedIn’s resume builder may seem like the easy button to job search success; it’s not. Take the time, and make the intellectual effort to first build a robust, meaningful and convincing Word resume, and then use that content to flesh out your online profiles.
The average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Story
Investing in assets is an essential component of building your financial future.However, many people don’t take the time to think about what might be the worst investment an individual consumer can make: buying a new car.A Bad InvestmentThere’s a piece of common knowledge that underscores why buying a new car is such a waste of money: the second the tires hit the road, you just flushed half the car’s value down the toilet.When you purchase a used car, you retain the chance of selling it for close to the dollar amount you bought it for.This is because a new car is a depreciating asset — an asset that loses value over time. In general, all cars (new or used) are depreciating assets, but the depreciation is particularly pronounced when it comes to new cars.Even if you think you are buying a car every collector is going to want in ten years, the reality of that fantasy coming true is unlikely.Unless you’re an expert in collectable cars, your chances of picking the collectable car of the future is about as good as winning the lottery.To put this into dollar terms, cars depreciate in value by at least $1,500 each year. The average depreciation is even higher — about $2,500.Unless you miraculously buy the right car, this value will never be recovered, no matter how much money you dump into the upkeep of the vehicle.Other Reasons Not To Buy NewThe sticker price of a new car isn’t the only cost. You also have to pay interest on the payments, as most consumers use some kind of financing to purchase a new vehicle.You’ll also have to pay more to insure a new car with a higher value than you would with a previously owned car.Other costs, such as registration and maintenance, would apply to a used car as much as a new car.However, the fact remains: buying a car is not an investment.Buying a Car the Smart WayLet’s assume you’re going to purchase a previously owned car. This helps you avoid the massive depreciation that takes place during the first year.Now, let’s figure out how much car you can afford.How much cash do you have? If possible, don’t finance a previously owned vehicle. Save your money and buy one outright to avoid the interest charges and additional insurance that comes with not actually owning a car outright.The most you should pay for a car is half of your annual income. Anything more than that you really can’t afford in the big picture, even if you can afford to make monthly payments.Over the life of your used car, take the money that you would have spent on car payments and throw it into investments.Rather than throwing the money away like you would be on a brand new car, this money is now actually making money for you.The tangible reward is that you will have more money stashed away for your other financial goals.Nicholas Pell is a freelance writer based out of Hollywood, CA. He still owns his first car. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Post navigation
You’re at brunch with a bunch of friends, and one jokes she hasn’t gotten any action since David Cameron was Prime Minister.Cue: the rest of your group jumping in to commiserate about their husband’s annoying traits. Suddenly, you find yourself in a spiral of negative sex talk.Bad relationship juju can be socially transmittable. But luckily, there are ways to avoid it. Follow these golden rules for keeping sex-negativity to a minimum.Empathise – but don’t add onWhen a friend is complaining about how annoying her husband can be, don’t jump in with dirty details of your guy’s flaws. Instead, talk out how both you and your pal could improve your dynamics, says therapist Ian Kerner, Ph.D., author of She Comes First. Otherwise you’ll find yourself furthering the worst narrative about your relationship.Keep your stats to yourselfYour best friend and her partner have sex once a month and are fine with it. But there is no ‘normal’ frequency, and yours might be higher or lower – no shame in that! You don’t have to be a prude in these conversations, but the comparison game can hurt everyone involved. When in doubt, smile and nod.Spend time around happy couplesMake a point of hanging out more with duos who have rapports you wouldn’t mind emulating, suggests Kerner. You know, couples who seem to actually like and respect one another and still have a spark. That way, any rubbing-off effect will be a positive force for your own bond.Source
1. Maintain a healthy weightKeeping your weight within a normal range can help keep your blood cholesterol at bay, as diet and exercise you need to stay fit also reduce your levels of LDL (“bad”) cholesterol and increase HDL (“good”) cholesterol.2. Stay activeRegular exercise reduces LDL cholesterol and total cholesterol, and also elevates your HDL cholesterol to some extent. Choose the types of exercise you actually enjoy to stay motivated. Simply moving a lot throughout the day also counts as additional exercise.3. Refrain from eating foods containing trans fatsTrans fats are the worst kind of fats. They increase your “bad” cholesterol while also lowering your “good” cholesterol, and they make you gain unwanted pounds pretty fast. Trans fats are found in many processed foods, including commercially produced cakes and cookies, and fast food. If you see partially hydrogenated oil on the list of a product’s ingredients, it’s best to put it back on the shelf – partially, hydrogenated oil is the synonym of trans fat.4. Include sources of omega-3s in your dietOmega-3 fatty acids are known for their cholesterol-lowering ability. Add various nuts and seeds to your diet, and consider taking an omega-3 supplement.5. Use olive oil in cookingOlive oil is one of the healthiest vegetable oils you can think of. It’s a great source of monounsaturated fats, which are known to lower the levels of LDL cholesterol. To get the most from olive oil, pick “extra virgin” one, which is the least processed variety.6. Snack on nutsNuts are another good source of cholesterol-lowering monounsaturated fats. The best nut for your heart and vessels is walnut, and other good options include almonds, hazelnuts, and cashews. Just limit yourself to a handful of nuts per day, as they are healthful but high in calories.7. Up your fiber intakeSoluble fiber helps rid your body of excess LDL cholesterol. Good sources of fiber are whole grains (such as oats and brown rice), beans, crunchy vegetables, nuts, and berries. Increase your fiber intake gradually, as too much fiber may lead to abdominal cramps, bloating, and gas.8. Drink black teaBlack tea has been shown to bring down the levels of bad cholesterol. Just don’t add sugar to your tea, as it defeats the purpose. To add taste to the drink, put some berries or slices of citrus fruits in it. Also, tea may be dehydrating, so match each cup of tea you have over the day with a glass of plain water.9. Don’t smokeSmoking can facilitate cholesterol plaque buildup and make your arteries less elastic. Those who quit smoking see their cholesterol levels improve in a matter of months. So, don’t smoke as well as avoid secondhand smoke.Source
With a pivotal climate summit in Paris just weeks away, a new far-reaching survey by the Pew Research Center shows widespread support for a global agreement to tackle this challenge.Covering 40 countries and views from more than 45,000 people, this is Pew’s biggest study on international attitudes on climate change. Majorities in all 40 nations surveyed called this a serious problem, and a global median of 54 percent considered it to be very serious. More than three-quarters—78 percent—said their country should limit greenhouse gas emissions as part of an international agreement set to be forged in Paris.Based on interviews in March and April, 51 percent of respondents said people are being harmed now by a changing climate.“Clearly, people don’t see this as a distant threat,” Richard Wike, Pew’s director of Global Attitudes Research, told WRI staff and guests at a briefing on Tuesday.The level of concern varied by country and region, with Latin America and Africa most worried about climate change, followed by Europe, the Asia-Pacific region and the Middle East. China and the United States—the top two national emitters of climate-warming greenhouse gases—were among the least concerned. With global temperatures on track to set another record this year, the need for action is urgent and growing, sending a powerful message to international leaders that an overwhelming number of people want to see countries come together around an agreement this year. Majorities in nearly all the countries surveyed—Pakistan is the exception—agree that the problem should be tackled by limiting emissions. Beyond national and international policy change, though, most respondents also said significant lifestyle changes will be needed to confront the problem. And a majority of respondents said that rich countries like the United States, Japan and German should do more because of their historic greenhouse gas emissions. Among the various concerns related to climate, drought tops the list, according to the survey, followed by severe weather, extreme heat and rising seas. Wike explained that droughts came in first with people in regions like the western United States, where they are seeing firsthand the consequences of severe, long-term dry condition. Interestingly, nearly one in five U.S. respondents also said rising sea levels are a major concern, a message reinforced in a speech this week by Secretary of State John Kerry.U.S. respondents were divided along party lines, the survey found, with Democrats much more likely than Republicans to see climate change as a problem. Nevertheless, 50 percent of Republicans support reducing greenhouse gas emissions.“We have seen a rise in concern a little bit over the last five years in the United States,” Wike said.While the partisan split is more dramatic in the United States, it also exists in Australia, Canada, Germany and the United Kingdom.
Yesterday was and used its Social Media Marketers The campaign was not only a great example of the power of Photo by snowwhitesclone Keep a Child Alive Learn how to use social media to attract more customers. YouTube (RED) (RED) Facebook page YouTube asked users to donate $5 and . , and in a joint attempt to create worldwide visibility about the disease, many prominent social media sites including Facebook, Flickr, Twitter, YouTube and Google joined forces. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Twitter Twitter also joined forces with (RED) (RED) CEO Susan Smith Ellis reported in her Facebook blog post that in only three years, over 1.5 million people have joined (RED) on various social media sites and over $140 million have been raised for the social media marketing livestreamed an Alicia Keys concert , about the power of AIDS medication. Download the free video The Lazarus Effect Facebook collaborated with Google . , a brand created to raise awareness and money for the fight against AIDS in Africa, asking users to “turn Facebook (RED)” by changing their avatars to (RED) images, shopping for Product (RED) merchandise and becoming a fan of the Global Fund that elicits the power of multiple sites enables increased visibility and the opportunity to reach a larger audience. blog to empower its users to spread AIDS awareness by printing a sign reading “Facing AIDS” and including it in a photograph and sharing it in the Topics: Facebook So what lessons can you learn from the World AIDS Day social media campaign? Instead of limiting your efforts to one specific site, take advantage of the variety social media offers by spreading your message through multiple channels. Such a multi-faceted Flickr partnered with Flickr Google created AIDS.gov devoted to World AIDS Day as a way for people learn about how they can contribute to the cause and support the 33 million people living with HIV/AIDS. The Power of Social Media , an organization dedicated to providing treatment, care and support for children affected by HIV/AIDS in Africa and India. YouTube also promoted the video, post on the Facebook blog . Without the help of social media, she reflects, (RED) would never have been as successful. but also evidence of the far-reaching effects of social media sites when used together. Take a look at how each contributed: in partnership with Originally published Dec 2, 2009 3:09:00 PM, updated October 20 2016 Video: How to Use Social Media to Attract More Customers and encouraged the Twitterati to include specific phrases (40 cents, World AIDS Day), hashtags (#red, #laceupsavelives) and usernames (@joinred) in their tweets, which would cause the tweets to turn red, spreading awareness to followers. Users were also able to change their account’s theme to red. social media campaign World AIDS Day a page and learn how to generate more business using social media. Facing AIDS Flickr group . (RED)’s CEO, Susan Smith Ellis, led the charge via a
Topics: If you can get comments on your blog, you’ll increase both your SEO benefits and your status as an industry leader. Each new comment adds more valuable content on that post, so yes, you can start ranking for different variations of keywords that are naturally mentioned in your comments. Also, the more comments you have, the more clout you appear to have, because people are interested enough in what you have to say to bother commenting.So the question is: how do you get people to bother to comment? Here are 9 ways to encourage people to comment on your blog:Download 6 Free Blog Post Templates Now1. Close Each Blog Post with a QuestionAt the end of every one of my blog posts, I ask a question. It takes about 5 seconds to formulate a question, even something as simple as “What do you think about X?” or “Do you agree? Share your thoughts in the comments below!” Asking for feedback from your readers will show them that you care about their opinions. Even though blog commenting is more anonymous than if that reader was asking you a question in person or from a conference audience, people can still be fairly shy online. But asking them for their opinions may help them feel more comfortable leaving a comment. Also, bold your question so that it stands out at the end of your post.2. Ask Readers to Add to Your Numbered ListMany of the most enticing blog articles are numbered lists. Numbered lists make a blog post easy to read, and people know when they click on a post like “ 9 Worst Ways to do Twitter for Business ,” they’re going to come away with at least 9 clear takeaways from that blog post. The best way to get comments from people on these types of articles is to ask them to add to the list. In the case of my 9 Worst Ways article, I asked my readers to contribute #10, and got 59 comments to date. Not too shabby!3. Write Something Insightful and Thought-ProvokingTry to write a blog post that gets people to think, or pushes them in a new direction. This is what a truly remarkable blog post will do. This type of post will definitely push the limit of a typical 200-400 word blog post, but every once in a while, take a bit of extra time to come up with a concept, theory, or idea that makes your readers think. THIS is the type of blog post that will make you an industry leader. This is also the type of post that gets people to comment.4. Be ControversialSome of the HubSpot blog articles with the most comments include “ 7 Signs You Should Run Screaming From An SEO Consultant ” and “ Why a Social Media Policy is Stupid .” The titles alone are controversial, and can elicit an immediate reaction. Either you go “Haha yes! That’s so true!” or you go “WHAT? I’m an SEO consultant!!!” or “I have a social media policy!!!” This type of reaction usually triggers the need to respond with either wholehearted agreement, or fervent disagreement. Either way, you’re bound to get more comments, and since this type of article usually has more viral potential and social media, you’ll probably get many more page views out of it as well. And yes, being controversial is a delicate balancing act, but you can certainly be controversial without threatening your brand image.5. Reply to Your Comments to Keep the Conversation GoingIf you ignore all your comments, you’ll let the conversation dwindle off, so reply to your audience to keep the conversation going. If readers see that you care enough to reply to comments people leave on your posts, they’ll be more encouraged to leave a comment as well. Just like you don’t want to blog out to an empty void, people don’t want to comment to an empty void either. Answer any questions you receive, and thank people for commenting. If you’re getting too many comments to reply to individually, wait a day or two and then comment thanking all of your readers for their insightful comments.6. Make it as Easy as Possible to CommentMake sure that your comment box is located directly below your blog post/social sharing icons/call-to-action, rather than placing it below the comments so that the user would have to scroll way down to find it. Also, remove any barriers to commenting, such as requiring people to log in. The fields for name, email, and comment are all you really need.7. Comment on Other BlogsMake insightful comments on other relevant or industry blogs. Don’t just comment with a simple “Thanks for this great article!” Actually add value to the conversation. This way, the blog author may visit your site to return the favor. This should also help you get more traffic, and possibly even more inbound links, to your blog.8. Create Blog Posts Around Top CommentsIf someone leaves a spectacular and insightful comment around that blog post, use that comment as inspiration for your next blog post. Open with a snippet from that comment, with a link to that reader’s website, and then follow with your opinion. Then reach out to that reader via email to let them know that their comment inspired you! This offers you the opportunity to provide your top commenters with recognition, so that they keep coming back to participate.9. Ask for Feedback on Social Media ChannelsInstead of just tweeting and Facebook sharing your article with the typical format of “Title – Link, ” ask for feedback. “Title – Link – Would love your thoughts, please comment” is a type of tweet or update that once again shows that you care about what your audience thinks, rather than just promoting your own point of view. What would you add as the #10 way to encourage blog comments? Let me know in the comments below! Diana Urban is a User Experience Manager at HubSpot. You can follow her on Twitter @dianaurban . Image courtesy of ClipArtOf Originally published Jan 26, 2011 8:00:00 AM, updated October 07 2019 Growing Readership Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Facebook just got better for non-profits. The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. , approximately 53% of non-profits use Facebook and update their profiles regularly. In addition, 80% of those surveyed offers several tutorials, open discussions, and educational materials that help non-profits raise awareness and funds via Facebook. Up until now, Facebook hasn’t quite provided non-profits a clear path to utilizing the network effectively. This is an exciting new step for organizations looking to improve their cause-marketing initiatives through social media. What do you think about Facebook’s new non-profit resource center? Idealware it’s working to enhance relationships and reach new supporters. Facebook’s new resource center might help turn some of these In a recent study from Facebook Marketing Marketing Takeaway Getting Started Non-Profits on Facebook Topics: Establishing new relationships and growing supporters are huge undertakings for non-profits. Because of this, having an end-to-promotional strategy, which includes social media tools, is crucial to ensuring these efforts are successful. Non-profits can no longer rely on outbound marketing tactics to reach an audience that now largely lives online. Using Facebook’s new resource center, non-profits can access the guidance they need to help achieve their goals more effectively on Facebook. The new resource center already has more than 411,000 Likes, and the trend continues to climb upward. regarding the effectiveness of social media for non-profit causes. think knowers Originally published May 18, 2011 1:00:00 PM, updated October 20 2016 ” guide that includes both set-up instructions in addition to best practices for using the network and connecting with online communities. In fact, as part of the resource center, Facebook published a “ thinkers into more confident Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Email subscribers can be ambassadors for your brand, helping you gain new social media fans and followers spread your content far beyond your existing audience. Thanks to simple widgets provided by your email service provider or the social networks themselves, it’s easy to connect people directly from your email messages to your social networks.Here are four ways to use email to increase your social media followers and expand your reach.1. Include ‘Follow Us’ ButtonsAdd ‘Follow Us’ buttons or links for each of your social networking accounts (e.g. Facebook, Twitter, LinkedIn) in the sidebar, header, or footer of your email templates.When fast-food chain Chik-Fil-A used this technique to promote its Facebookfan club to its email subscribers, it grew its Facebook fans from 25,000 to 1million in less than a year, according to a MarketingSherpa case study.2. Add Social Sharing ButtonsAdd social sharing buttons to each article or link in your email messages that allow subscribers to share that content (e.g. the “Tweet This” button, Facebook’s “Like” button, LinkedIn’s “Share This” button, and now Google’s +1 button).Using social sharing buttons in email messages results in a 30% higher click-through rate (CTR) on average, according to a study by GetResponse. The study also found that the more sharing options you provide, the more activity you’ll generate. Messages with three or more social sharing icons generated a 28% higher CTR than messages with one icon and a 55% higher CTR than messages with no social sharing icons.3. Include Content From Your Social Media PresenceInclude content from your social networks in your email messages to entice email subscribers to become social media fans and followers, too. Look for any opportunity to show email subscribers the value of connecting with your brand through multiple channels. For example:Highlight an individual as “fan or follower of the month”Feature the best discussions or comments from Facebook or LinkedIn in your email newslettersAlert email subscribers to recent social media-only promotion or contest winners4. Add Links to Social Accounts in Email SignaturesInclude links to your all your social network accounts in your email signatures. That way, even your employees’ personal email communications can help grow your social media audience.By making it as easy as possible for subscribers to share your email content, you can reach new prospects by tapping into the massive reach of users’ personal networks. According to a case study from email service provider StrongMail, the online personal finance site Mint.com used social media-enabled email messages to ask existing customers to refer the service to their friends on various social networks. More than 10% of the recipients of the message shared that offer with an average of five friends each, and those invitations generated a 61% click-through rate. In the end, the site signed up one new user for every 2.6 clicks.Are you using email marketing tactics to complement your social media marketing efforts? In what other ways can you use email to expand your reach?This article is a modified excerpt from one of our newest ebooks, “The Definitive Guide to Integrating Social Media and Email.” Download your free copy here. Originally published Aug 26, 2011 3:00:00 PM, updated October 20 2016 Social Media Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Originally published Oct 27, 2011 10:54:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Equipment and SoftwareFlip cam for random clips (any camera that records video will also do)USB Mic AT2020 from audio technica (alternative mic: Blue Yeti Mic)A softbox for lighting, or Glamcor LED Lights (at home), or natural light (free!)A MacBook pro with ecamm software or a PC with vodburner softwareEditing with Camtasia and Adobe Premiere ProCamera: Built in Mac iSight or Microsoft LifeCam Cinema 720p HD on a PCHow to Syndicate a Video PodcastInbound Now is my third podcast. I’ve tried multiple podcasting hosting options, and by far, the best provider I have found is blip.tv.Blip.tv has a dead simple interface and multiple syndication options built in.Blip.tv syndicates to Vimeo, Youtube, AOL Video, Mefeedia, Blinkx, VodPod, Facebook, Twitter, Sony BIVL, Boxee, DivX TV, PopBox/Popcorn Hour, Roku, Samsung, TiVo, Vizio, and most importantly, iTunes.A Blip.tv pro account will currently run you $8 a month, and it’s totally worth it. Self-hosting a podcast can be a time consuming and tedious process.The two most important places to syndicate your videos will be iTunes and YouTube. Everyone and their grandmother has an i device, and YouTube is still the second biggest search engine in the world.How Inbound Now is Promoted on FacebookTo promote the show on Facebook:I have a daily routine (roughly 15-20 minutes a day) on Facebook, where I surf relevant industry fan pages looking for juicy conversations to engage in.I post a daily question on the fan page to engage with users and increase interactions.I post different types of multimedia content to keep viewers engaged.I @ tag other relevant fan pages that I reference in updates to generate more visibility on other pages.I frequently run contests to boost the growth of the page.Here is a video snippet from my good friend Jack Brumm of me explaining my strategy for promotion on Facebook. The clip is also in this episode towards the end, so have a watch!Disclosures: Jack, of Pixel Wire Media, a Planning Production and Publishing for Content marketing company is a friend and a value added reseller of HubSpot.Tune in to future episodes of the show, where I will dive into exactly how to create content for your video podcast, promote your show via social media (both Twitter and Facebook), and explain how to grow your podcast’s fan base.Have you started your own video podcast for your business? What other technical tips can you share? How to Podcast Inbound Now is an ongoing web series that features industry experts within the realm of social media, inbound marketing, SEO, email marketing, and anything internet marketing related. The shows are usually recorded as Skype-to-Skype video interviews, and I’ve been asked many times how I run and produce it.I’ve interviewed some of the greatest marketing minds out there, including:Seth Godin, author of 13 books (including Purple Cow, Tribes, All Marketers are Liars, & Poke the Box)Chris Brogan, author of Trust AgentsRand Fishkin of SEOMozMichael Stelzner of Social Media Examiner.comIn this episode and article I’ll give you the rundown of how the show logistically works, to teach you how to create your own video podcast (if you so choose) to pull and leverage the power of industry experts in your content creation efforts.In this episode of Inbound Now, you will learn:What equipment and software to use to create your video podcastHow to syndicate your show throughout the webHow to promote your show and grow its fan baseBefore I begin, I’d like to stress the point that the equipment you use should not hinder you from producing a show. Not having the best equipment from the start is a common excuse for people who don’t get off their butts and start something big.The most important piece of any show is the content. Next is the audio, and then there’s the lighting. You don’t need fancy equipment to educate and entertain your audience.As you progress with your podcast and get a feel for the content and your audience, you can gradually increase the production quality and equipment you use. Start with these steps:
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 6, 2013 8:00:00 AM, updated February 01 2017 I don’t celebrate Christmas, but boy is it one of my favorite times of the year. From playing Secret Santa, to watching Elf, to listening to Mariah Carey’s rendition of “All I Want For Christmas” … it’s just a whole bundle of joy.Naturally, these feelings have overtaken me at work and inspired a lovely story called The Marketing Shark. You can find the story in SlideShare form below, or walk through the story without the imagery under it. As you’ll pick up, it may or may not be similar to my personal favorite holiday movie: How the Grinch Stole Christmas.Enjoy, and happy holidays 🙂 Topics: Every web,Down in Webs-ville,Liked visual content a lot.But the marketing shark,Who lived just outbound of Webs-ville,Did not.The shark hated holiday photos – the whole holiday season!Now please don’t ask why.No one quite knows the reason.It could be that his software wasn’t screwed on quite right.It could be, perhaps, that his creation time was too tight.But I think that the most likely reason of all …May have been that his budget was two sizes too small.That’s when young Max had a thought.He took out his camera, and began to plot.”Take my own holiday stock photos,” he thought.”Then give them away for free – the whole lot!”Then what happened next …Made the marketing shark’s eyes pop.”Maybe visual content,” thought the shark, “doesn’t need to come from a store.””Maybe buying holiday stock photos … doesn’t have to be so sore!”And what happened then … ? Well in Webs-ville they say,That the shark’s small budget cleared up three allocations that day.And the moment his budget didn’t feel quite right …He opened his collection of free photos through the bright Webs-ville light.Now we ask you to help us keep all marketing budgets at bay!By downloading Max’s collection of free photos. Whaddya say? Holiday Marketing
The content of this field is kept private and will not be shown publicly.
However, there needs to be relevant in terms of the trending hash and the topic at hand—otherwise, the content will simply be viewed as spam.Other ways to enhance the number of impressions with SCO is adding a call-to-action or graphics to a social post.A call-to-action can be as simple as asking for a retweet or a Facebook share. As long as the call-to-action is compelling and provides incentive to the audience, increased social sharing and more impressions are sure to follow. Follow @Wendys to play 30 Days of Bold and enter to win daily prizes! #getbold http://t.co/en0yEEZb— Wendy’s (@Wendys) September 14, 2012 10.21.15 #TheFutureisNow #PepsiPerfecthttps://t.co/DCcND4SlDU— Pepsi™ (@pepsi) October 5, 2015 Nearly every smart marketer wants to create content that puts their company on the map and attract more customers.According to HubSpot’s research, inbound marketing and content marketing have been the most effective method of doing business online. It’s no secret that high quality and shareable content is in high demand, but it is becoming exceedingly difficult to create top-notch pieces that cut through the noise.A big piece to the inbound marketing puzzle comes from social media. The reality is that a lot of great content goes undiscoveed due to improper optimization. Social platforms can be a highly effective advertising tool for content, but unfortunately it’s all too easy to miss the mark on your strategy — and ultimately, engagement suffers right along with your ROI.Click here to sharpen your skills with the help of our content marketing workbook.One of the primary focuses of content creation today is shared content optimization (SCO). Shared content optimization is the process of optimizing content to increase the likelihood of social shares, impressions, and even sales.Without including shared content optimization into a content strategy, marketing efforts can quickly fall flat. The idea behind SCO is to create magnetic content that resonates with the audience, which encourages sharing throughout various channels.What are The Benefits of Shared Content Optimization?SCO helps content perform its best on social media platforms. For example, you likely wouldn’t post the same content on LinkedIn as you would on Twitter or Instagram.In addition, social content optimization ensures that marketers effectively reach the target audience on the right platforms.As a shared content optimization strategy encourages social sharing, it will naturally lead to more shares. In turn, this increases the exposure of social media profiles and can lead to an influx of followers — especially if the shared content is highly relevant and engaging for the audience.This blog post will teach you how to apply the best optimization techniques for social media content. It will also explain how to use proper elements such as CTAs and graphics to enhance social shares.Furthermore, marketers can learn how to properly optimize schedules based on channels and create snack-sized content that’s easy to consume. While shared content optimization isn’t rocket science, there is certainly a method that needs to be applied in order to get the best results.Further Defining Shared Content OptimizationThere are several steps to creating shared content optimization, which includes optimizing for impressions and enhancing the likeliness of sharing.However, the first step is to understand the true definition of SCO — which is the process of adding relevant hashtags, commentary, questions, and media to spark engagement and increase social shares.It’s also important to understand that the process optimizing content will vary across social platforms and channels.In order for shared content optimization to work for a content strategy, there must be a deep understanding of the audience, as well as the ability to track and monitor progress so efforts can be adjusted as needed.Creating Content for SCOMarketers can use several components for developing SCO content, including a call-to-action, graphics, hashtags, targeting specific groups, and even using videos.Once there is content prepared to share with an audience, it will need to be optimized to maximize impressions. This can be achieved in several ways, with one of the most effective methods including the use of trending hashtags. Getting started with video? https://t.co/aw9VNEtcZZ A Modern-Day Marketer’s Guide to Creating Epic Video Content 🎥 pic.twitter.com/KPOtT7w7fd— Buffer (@buffer) August 24, 2016 Lastly, marketers can also add content suggestions to encourage extra sharing. This helps further promote existing content while encouraging additional shares on social media.Motivate The Audience to Share on Social MediaUnfortunately, simply asking for social shares sometimes isn’t enough. However, there are still ways to grab attention of the audience and motivate sharing over multiple channels.One method is to add a human element and include emoticons within your posts — this will add an extra layer of visual interest, and make a brand stand out from the competition. Originally published Oct 11, 2016 11:00:00 AM, updated March 12 2018 Don’t forget to share this post! Enhancing Messages with Visual Elements and Helpful ToolsGraphics are a big part of correctly optimizing content for social media sharing.In fact, social media posts with images generate more engagement and have up to an 87% interaction rate with followers. Including graphics, videos, and even GIFs can greatly influence an audience to share content.For example, take a look at BuzzFeed. BuzzFeed is known for its entertaining GIFs, and it’s one of the many reasons its content is shared so frequently on social media. This brand has effectively harnessed the power of shared content optimization, and they use interesting and engaging media for maximized impressions.Image Credit: Cleverwood.be (via BuzzFeed)Aside from animated GIFs, marketers can also consider adding CTAs and visual cues on graphics, which will help increase shareability.There are several ways that marketers can create graphic and video content for SCO. Adobe Photoshop is one of the most popular tools for graphic design; but if you don’t have time to navigate through this complex software, you can use a user-friendly graphic design program such as Canva.In addition, video production can be quite simple if you use tools such as VideoMakerFX, which is template-based and easy to customize.Keep in mind that it’s important to use consistent branding elements across all social media channels.Marketers need to think beyond their logo and cover images, and expand consistent fonts and color schemes into visual elements. This will ensure that the content is completely connected with your brand, and the audience will realize its original source.Thinking beyond the logo is demonstrated brilliantly by the Always #LikeAGirl campaign by Procter & Gamble’s:Optimizing Channels for Maximized SharingData and tracking are critical to optimizing your channels for maximized sharing. One of the most important considerations to track and consider is the audience location and habits, which can help you determine the right schedule for the chosen channel.Nearly every social media channel offers some form of analytic data. Marketers can dive into these insights to learn more about the target demographic in terms of age, income, education, marital status, and more.Furthermore, marketers can also discover the best performing posts. This data will help marketers understand the type of content that resonates with audiences the most.Once marketers have a solid understanding of the audience, best performing content, and peak hours for publishing content, the strategy can focus on SCO, based on audience preferences.Automating the sharing process will increase productivity for marketers of every level. Consider using tools such as HubSpot’s Social Inbox to publish posts in advance, which also allows marketers to plan out their social strategy on one convenient platform.Selecting The Best Social Media ChannelsWhile it’s tempting to promote content on every social media channel, this method can actually be counterproductive. Marketers need to focus their time and energy on social platforms that bring them the best ROI and engagement.Social media channels that offer the best customer interaction, comments, and shares should be the primary focus of any social media marketing strategy. Once the best social media channels are established, marketers can focus on optimizing the content in a method that makes sense for the specific platform. This means to publish posts during peak hours, use relevant hashtags, and appropriately-sized graphics.Increase Sharing Success with Shared Content OptimizationShared content optimization doesn’t end with graphics and hashtags. Something as simple as asking the audience to share content can help increase impressions.Best of all, the CTAs can be directly embedded into visuals — or marketers can just simply ask for the share or retweet by using text.Another way to increase sharing success is to create bite-sized content. Bite-sized content is easy to consume and it’s fun to scan and share.Keep in mind that the average attention span of an adult is only 8.25 seconds, so marketers face the challenge of creating content that is quickly absorbed yet engaging.There are several ways to get your audience to bite on snackable content. For example:Promoting large campaigns with bite-sized contentOffering bits of playful contentRe-sharing content about your brand that is submitting by usersKeeping your content suspenseful — make the audience wonder what will happen next Topics: Graphics are always a go-to method of increasing social shares. There is no denying the power of using graphics to optimize and promote content, and numerous studies have shown that graphics can earn content more impression than only using text.Promoting Optimized ContentOnce the content is ready to go, it’s time to put your shared content optimization strategy to the test.Publish your content on free social media channels to begin testing what works best for your schedule and audience. Do research on demographics on each platform, and carefully review data of your posts while you consistently tweak your strategy.Furthermore, there is always the option to boost visibility with paid content campaigns. Facebook advertising is relatively inexpensive, yet it can yield great results. Be careful while optimizing paid campaigns, and be sure that the right keywords and demographics are targeted for best results.One of the last pieces to the puzzle is recommending the content on content distribution channels. This will help promote your hard work to the largest amount of people possible, while ultimately spreading your content far and wide.Increasing Clickthrough RatesWhen you’re working hard to promote and optimize your content, you don’t want to forget about CTR (clickthrough rate). Driving traffic to your website from social media isn’t as complicated as you think — and it all comes down to a few simple strategies.The first step is to ensure that your posts are attractive and cohesive. Be sure that your graphic or video is properly optimized for your social platform, and your text is free of spelling and grammatical errors.The next consideration is to give your readers a reason to share your posts. For example, you can create content that hits a pain point and draws readers to your website for a resolution.You should also try to alternate headlines, use actionable words, and be responsive to your followers on social media.Enhance Your Content Strategy with Shared Content OptimizationIs shared content optimization part of your digital marketing strategy? By creating quality content, promoting with the right tools, and tapping into the target audience, marketers of every industry can see a boost in online sharing. Social Media Engagement
Originally published Jul 20, 2018 8:00:00 AM, updated July 12 2019 Don’t forget to share this post! Google Sheets Lately, the best part of my day has been figuring out the cool new things I can do in Google Sheets — which, yes, definitely means I need to get out more, but also means I can share my favorite formulas with you.Learn how to run effective marketing campaigns using Google.How to Use Formulas for Google SheetsDouble-click on the cell you want to enter the formula in. (If you want the formula for the entire row, this will probably be the first or second row in a column.)Type the equal (=) sign.Enter your formula. Depending on the data, Google Sheets might suggest a formula and/or range for you.V-LOOKUP Google Sheets FormulaV-lookups, are by far, the most useful formula in your tool-kit when you’re working with large amounts of data. The V-lookup formula looks for a data point — like, say, a blog post title or URL — in one sheet, and returns a relevant piece of information for that data point — like monthly views or conversion rate in another sheet.For example, if I want to see how much traffic a specific set of blog posts got, I’ll export a list from Google Analytics, then put that list in another tab and use the V-LOOKUP function to pull views by URL into the first tab.The only caveat: The data point must exist in both cells, and it must in the first column of the second sheet.Formula:=VLOOKUP(search_criterion, array, index, sort_order)Let’s walk through an example, which should make this a bit easier to understand.In the first sheet, I have a list of blog posts, including their titles, URLs and monthly traffic. In the second sheet, I have a report from Google Analytics with average page load time by URL. I want to see if there’s any correlation between page speed and performance.An example:=VLOOKUP(A2,’GA Avg. Load Time’’!$1:$1000,2,FALSE)IFERROR Google Sheets FormulaAny time you’re using a formula where more than 10% of the return values lead to errors, your spreadsheet starts to look really messy (see the above screenshot!).To give you an idea, maybe you have two columns: one for page views and another for CTA clicks. You want to see the highest-converting pages, so you create a third column for page views divided by CTA clicks (or =B2/C2).About one-third of your pages, however, don’t have any CTAs — so they haven’t gotten any clicks. This will show up as #VALUE! on your sheet, since you can’t divide by zero.Using the IFERROR formula lets you replace the VALUE! Status with another value. I typically use a space (“ “) so the sheet is as clean as possible.Here’s the formula:=IFERROR(original_formula, value_if_error)So for the above situation, my formula would be:=IFERROR((B2/C2, “ “)COUNTIF Google Sheets FormulaThe COUNTIF formula tells you how many how many cells in a given range meet the criteria you’ve specified. With this up your sleeve, you’ll never have to manually count cells again.Formula:=COUNTIF(range, criterion)Let’s say I’m curious how many blog posts received more than 1,000 views for this time period — I’d enter:=COUNTIF(C2:C500,“>1000”)Or maybe I want to see how many blog posts were written by Caroline Forsey. If the author was in Column D, my formula would be:=COUNTIF(D2:D500, “Caroline Forsey”)LEN Google Sheets FunctionHave you noticed Google Analytics cuts off the “http://” or “https://” from every URL? This posed a major issue for me when I wanted to combine data from HubSpot and GA — the V-Lookup function wouldn’t work because the URLs weren’t identical (“https://blog.hubspot.com/marketing versus “blog.hubspot.com/marketing).Luckily, there’s no need to manually change every URL. The LEN function lets you adapt the length of any string.=LEFT(text,LEN(text)-n)=RIGHT(text,LEN(text)-n)So, let’s say the full URL is in column I. To remove the “https://” string and make it identical to the URL in the Google Analytics tab, I’d use:=RIGHT(I2, LEN(I2)-8)If you wanted to remove the last characters in a cell, you’d simply change RIGHT to LEFT.Array Formula for Google SheetsRarely do you need to apply a formula to a single cell — you’re usually using it across a row or column. If you copy and paste a formula into a new cell, Google Sheets will automatically change it o reference the right cells; for example, if I enter =A2+B2 in cell C2, then drag the formula down to C3, the formula will become =A3+B3.But there are a few drawbacks to this. First, if you’re working with a lot of data, having hundreds or thousands of formulas can make Google Sheets a lot slower. Second, if you change the formula — maybe now you want to see =A2*B2 instead — you have to make that change across every formula. Again, that’s time-consuming and requires a lot of processing power. And finally, the formula doesn’t automatically apply to new rows or columns.An array formula solves these issues. It’s one formula, with one calculation, but the results are sorted into multiple rows or columns. Not only is this more efficient, but any changes will automatically apply to all your data.ARRAYFORMULA(array_formula)Let’s suppose I want to see how much non-paid traffic we’d gotten in March and April. That requires subtracting paid traffic from total (column D from column C) and then adding the totals together. Two separate formulas.Or, I could use an array formula:=ARRAYFORMULA(SUM(C2:C5-D2:D5)The second part, SUM(C2:C5-D2:D5), should look somewhat familiar. It’s a traditional addition formula — but it’s applied to a range (cells C2 through C5 and D2 through D5) instead of individual cells.The first part, =ARRAYFORMULA, tells Google Sheets we’re applying this formula to a range.I could also use an array formula to look at the non-paid traffic specifically from updates (not new content) in March and April.Here’s what that would look like:=ARRAYFORMULA(SUM(C2,C4-D2,D4))IMPORTRANGE Google Sheets FormulaI use to spend a ton of time (and processing power) manually copying huge amounts of data from one spreadsheet to another. Then I learned about this handy formula, which imports data from a separate Google Sheets spreadsheet.Suppose our resident historical optimization expert Braden Becker sent me a spreadsheet of the content he updated last month. I want to add that data to a master spreadsheet of all the content (both new and historically optimized) we published. I’d use this formula:IMPORTRANGE(spreadsheet_url, range_string)Which would look like:IMPORTRANGE(“https://docs.google.com/spreadsheets/d/abcd123abcd123”, “Update Performance!A2:D100”)How to Split Text in Google SheetsSplitting text can be incredibly useful when you’re dealing with different versions of the same URLs.To give you an idea, let’s suppose I’ve created a spreadsheet with every URL that received at least 300 views in January and February. I want to compare the two months to see which blog posts got more views over time, fewer, or around the same.The problem is, if I do a V-LOOKUP between the two tabs, Google Sheets won’t recognize these as the same URLs:https://blog.hubspot.com/sales/songs-for-maximum-motivation (regular URL)https://blog.hubspot.com/sales/songs-for-maximum-motivation?utm_medium=paid_EN&utm_content=songs-for-maximum-motivation&utm_source=getpocket.com&utm_campaign=PocketPromotion (tracking URL)https://blog.hubspot.com/marketing/create-infographics-with-free-powerpoint-templates (regular URL)https://blog.hubspot.com/marketing/create-infographics-with-free-powerpoint-templates?utm_medium=paid_EN&utm_content=create-infographics-with-free-powerpoint-templates&utm_source=getpocket.com&utm_campaign=PocketPromotion (tracking URL)It would be awesome if I could get delete everything after the question mark in the tracking URLs so they matched the original ones.That’s where the split text formula comes in.=SPLIT(text, delimiter, [split_by_each], [remove_empty_text])Text: The text you want to divide (can be a string of characters, such as https://blog.hubspot.com/marketing/create-infographics-with-free-powerpoint-templates?utm_medium=paid_EN&utm_content=create-infographics-with-free-powerpoint-templates&utm_source=getpocket.com&utm_campaign=PocketPromotion, or a cell, like A2)Delimiter: The characters you want to split the text around.Split_by_each: Google Sheets considers each character in the delimiter to be separate. That means if you split your text by “utm”, it will split everything around the characters “u”,”t”, and “m”. Include FALSE in your formula to turn this setting off.In the example above, here’s the formula I’d use to split the first part of the URL from the UTM code:=SPLIT(A2,“?”)The first part is now in Column B, and the UTM code is in Column C. I can simply delete everything in Column C, and run the V-LOOKUP on the URLs in Column B.Alternatively, you can use Google Sheet’s “Split text to columns” feature. Highlight the range of data you want to split, then select “Data” > “Split text to columns.”Now choose the character you want to delimit by: a colon, semicolon, period, space, or custom character. You can also opt for Google Sheets to figure out which character you want to split by (which it’s smart enough to do if your data is entered uniformly, e.g. every cell follows the same format) by choosing the first option, “detect automatically.”I hope these Google Sheets formulas are helpful. If you have any other favorites, let me know on Twitter: @ajavuu. Topics:
Topics: Originally published Mar 7, 2019 7:00:00 AM, updated March 13 2019 Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.Oftentimes, it’s easy to recognize the importance of personality on job performance.For instance, let’s say you work with an incredibly diligent, conscientious ad copywriter. She never arrives late to a meeting, rarely misses a typo, and is capable of performing extremely well independently.Alternatively, your team manager is extraverted, passionate, and direct. She motivates your team during meetings, inspires you in one-on-one sessions, and finds job satisfaction through cultivating meaningful relationships with others.Undoubtedly, these two people would likely perform less well if they switched roles, for personality factors alone.At most workplaces, people’s personalities are not left at the door — instead, they are a key factor in whether someone succeeds in a role.When you consider this, then, it makes sense why there’s a rising field of study regarding personality as a predictor of job satisfaction and success.To examine the concept of personality assessments as a recruitment and on-boarding tool, I spoke with Dr. Greg Barnett, who has a PhD in Industrial/Organizational Psychology, has consulted almost half of the Fortune 50 companies in the personality assessment domain, and is now the Head of Science at The Predictive Index.Here, let’s examine his take on the benefits of using personality as an indicator of job performance — and how you might implement it in your own recruitment process, today.Click here to download our free introductory ebook on marketing psychology.The Benefits of Personality AssessmentsIt might seem like the concept of using personality as a job performance indicator is both new and unfounded by research — in fact, neither are true.Personality assessments have been around for a very long time. A quick Google Scholar search will show you plenty of research regarding personality and job performance dating back to the 1950’s.However, as Dr. Barnett points out, “It wasn’t until the early 1990’s when two separate sets of researchers conducted meta-analytic research to find that personality had a more stable and generalizable relationship with job performance. It was the first time that research showed that certain characteristics really mattered for predicting job performance.”For example, Dr. Barnett told me the research showed Conscientiousness had the most consistent relationship with job performance — which makes sense, when you consider someone who rates highly in the Conscientiousness trait is likely someone who is detail-oriented, and a rule-follower.Research supports the notion that personality can be used as a job performance indicator — which led to the realization that perhaps when companies hire, they should consider other factors besides hard skills when filling a role.Nowadays, personality assessments are becoming increasingly popular as a method used during a company’s recruitment and on-boarding process. Read on to find out the top four benefits of personality assessments.1. Personality assessments can predict job performance.Myers-Briggs, a questionnaire with the purpose of identifying someone’s personality type, strengths, and preferences, is used by 89% of the Fortune 100 companies in the workplace for team-building exercises, or for leadership coaching.Additionally, psychometric assessments are used by many major corporations, including Citigroup, Ford Motor, and JPMorgan. Procter & Gamble even uses its own P&G Reasoning Test to systematically assess a candidate’s hard and soft skills, which enables the company to learn an employee’s work habits, ability to work within time constraints, and more.All of which is to say — there’s corporate support behind the notion that personality can be an indicator of someone’s ability to do well in a role.More than likely, this sounds true to you already. Imagine the variety of jobs that exist — from writer, to computer programmer, to teacher, to designer. I’m willing to bet you know, based on your personality alone, that you would be happier, and excel more, in some of these roles over others.However, Dr. Barnett notes the importance of using personality assessments as one piece of the larger puzzle — “I believe the best use of personality assessments is part of a thoughtful talent optimization plan. That means thinking more broadly about the power of personality assessments and applying them not only for great hiring decisions, but to facilitate better team work, communication, and more.”2. Personality assessments can help identify team fit.People typically don’t work in silos in your company. In fact, quite the opposite. Oftentimes, you need incredibly different personality types and perspectives working together to produce the best work.We’ve extensively explored the myriad benefits of diversity in the workplace before. Additionally, hiring based off personality can help your team perform to their highest degree — for instance, in a room full of extraverts, you might miss something an introvert would’ve picked up on.Dr. Barnett stresses this — “What was once a salesperson … on their own has started to transform into a team-based approach, where a group of professionals all serve an important role in the sales process … Those sales numbers are not just dependent on one person’s effort, but instead really involve the interactive effect of many personalities. For this reason, I think personality assessments play a role beyond strictly predicting job performance. They should be used to hire for performance, but also for team fit.”Dr. Barnett is smart to point out that there’s an important distinction between the word ‘team’ and the word ‘group.’ A group of people with highly specialized roles who each have their own objectives, and only rely on their colleagues for support and cooperation, is not a team. “When it comes to true, high-performing, highly interdependent teams, the need to build a diverse team is important,” he told me. “In this way, you are building a team that both compliments and supplements one another. When hiring for these types of teams, it becomes more of a balancing act.” If people within your department typically work in specialized and independent roles, a personality assessment might not be as critical. However, if you’re hiring for a role that functions interdependently within a team, a personality assessment might enable you to build a stronger, more diverse team.3. Personality assessments can ensure a better on-boarding experience.An often overlooked aspect of the hiring process, on-boarding can help you increase retention rates and overall employee job satisfaction. However, a good on-boarding process is going to look vastly different for different people.Dr. Barnett told me, “A smart on-boarding program would be tailored to individuals on the basis of their behavioral drives, needs, and personality. In that way, you could give them the right experiences early on and make that great first impression.”He continued with a few examples — for instance, let’s say you know your new employee is extraverted. To make them happiest, perhaps you should immediately get them around a group of people and begin introductions. However, if your employee is introverted, it might be better to give them time to settle in.Alternatively, let’s say your new employee is a take-charge type of person. You might let them pick the lunch spot, or get their voice heard early in meetings.Additionally, as a manager, you can use the information gathered in a personality assessment as an opportunity to learn your new employee’s conversation and work style and how they’d like to be managed. By understanding early-on your similarities and differences, you’re able to ensure a smoother transition into a productive manager-employee relationship.Ultimately, Dr. Barnett told me, “Smart on-boarding is both an opportunity to do something structural (the right experiences tailored to the right person), but also create self-awareness for the new employee and everyone that they work around so they all have a better opportunity of working better together.”4. Personality assessments can help you motivate others.I often find motivation through positive feedback — the more I’m told, “You did great on this project,” the harder I want to work on the next one.Alternatively, I have a coworker who is fueled by constructive feedback. When she’s told, “You could’ve done better on this,” she’s energized, and takes the feedback and runs with it.Ultimately, our personalities influence how we like to be motivated — so you might use personality assessments as a clue into how you can motivate and inspire each employee.Dr. Barnett supports this notion — “Performance is part ability (including personality) and part motivation (employee engagement, manager approach, rewards, etc). So to really get those things right, it is about hiring right, but it is also about motivating right. Smart companies who use personality assessment results to understand their people, their drives, motivations, and values, can really use that to tailor their work experience to them.”How to Use Personality Assessments as Part of Your Recruitment ProcessMore than likely, not every position at your company will require personality assessments. As Dr. Barnett told me, “The more jobs are personality dependent, the more personality assessments will predict job performance. [However], if people work in a situation that constrains their personality a lot — think really high structure, not a lot of autonomy, tons of repetitiveness … in these cases, we may not see personality as strong of a predictor.”If you think you might have a role that is personality dependent, here are a few steps you can take to implement personality assessments into your recruitment process:1. Hire for the role, and define personality-based demands of the job itself.Whether or not you want to implement personality assessments in your recruitment strategy, you still need to focus on hiring for the role.Hiring for the job, first and foremost, is a necessity legally. As Dr. Barnett urges, “If an EEOC challenge were ever to arise, the law is about showing that your assessment is a requirement to do the job and requires statistical evidence.”However, there are benefits to including personality assessments in your recruitment strategy — it can help you narrow the candidate pool, making the hiring process more efficient for your recruiters, HR team, and hiring managers.Additionally, personality assessments could help ensure you hire a candidate who will be both professionally and personally happy in the role.To do this, Dr. Barnett advises you start by defining the behavioral and personality-based demands of the role to ensure you’re truly hiring for suitability to do the actual job — not just because you like certain personality traits.Additionally, there are multiple options, of varying levels of commitment, when considering implementing personality assessments.For instance, you might ask people familiar with the role to complete a personality-based job analysis tool. “In this way,” Dr. Barnett said, “We are having people who know the job really well identify the characteristics needed for success in the role — and doing so in a systematic way. For example, with multiple experts you are able to remove some of the individual biases and errors that a single rater would have, and that helps to arrive at a better job profile.”Additionally, and often done in-conjunction with the personality-based job analysis tool, you might look at the highest performers vs. lowest performers in the role. Then, incorporate aspects of the highest performers you’d like to find in candidates — for instance, perhaps you find your highest-performing customer support representatives are incredibly self-motivated. To find future top performers, then, perhaps you include that description in the job profile.Finally, to most rigorously test personality fit, Dr. Barnett mentioned a process called criterion-related validation, where people already in the role complete the personality assessment, and those scores are compared statistically to job performance, including supervisor ratings and more objective data like sales numbers.2. Screen potential hires with personality assessment tools.”One of the best practices I’ve seen in using assessments,” Dr. Barnett noted, “is to use them early in order to screen or sort candidates first. The purpose of all pre-employment selection tools is to increase the odds of a good hire — and, in many cases, the earlier you use an assessment the better you achieve those odds.”Of course, if you choose to use personality assessment tools for screening purposes, it’s critical you create a systematic, unbiased approach. You’ll need to test each candidate’s personality using the same questions and criteria, and ensure that the personality traits you’re testing are truly applicable and necessary for the role.For instance, you might want to see if a candidate is a good multitasker. You can test for this trait fairly throughout the screening process.3. Use the personality-based results in the interview itself.Dr. Barnett told me, “Once [your] pool is narrowed down to generally equally qualified candidates, it’s very important to start thinking about things related to their communication, decision-making, and execution style and how that will help or hinder the team. I think this is best done by using the personality-based results during the interview to probe more specifically.””There are a lot of ways to do this, but the goal is to start to get to the next layer of the candidate’s personality — moving away from the scores and towards the subtleties.”Ultimately, there are already plenty of interview methods you can use to ensure the candidate’s personality, as well as her strengths and weaknesses, are a good addition to your team — the STAR interview method, as one example.You might choose to supplement your standard role-related questions with questions related to personality and performance. For instance, let’s say you’re hiring for an Account Manager role and have found “creative thinker” to be a major indicator of success in the role. You might ask your candidates, “In what ways have you used creative thinking in your past roles to succeed on a project?”Personality and Motivation to Influence Job PerformanceAlthough there’s been plenty of research to support the notion that there’s a correlation between certain personality traits and performance, there hasn’t been as much research that explores the why — although the most popular explanation is motivation.There are three motivation factors that are thought to be critical links between personality and the workplace: ‘striving for success’, ‘striving for communion’ — which Hogan (Hogan and Shelton, 1998), describes as “getting ahead” and “getting along” — and the desire for ‘personal excellence’.You might use motivation, then, as the final piece to the puzzle. First, because personality can influence intrinsic motivation. Second, because there are extrinsic motivations that vary depending on the role.For instance, my personality makes me inherently a “getting along” type of person. Sales, however, largely requires a “getting ahead” mentality — which, in many instances, contrasts with my desire to “get along”. So, while my personality alone doesn’t make me ‘unqualified’ for sales, my personality is less inherently linked with the motivations that drive top sales performers.Of course, I could overcome those challenges if need be — we all could. But if personality can be used as a tool for recruitment, it can also be used as an assessment for your own happiness at work. If your role consistently requires you to act disingenuously, perhaps it’s a sign you need to seek a role more naturally aligned with your personality — which will make you happier, and more successful, in the long-run.Disclaimer: HubSpot doesn’t use personality assessments in its recruitment process. Ultimately, if you choose to use a personality assessment as part of your recruitment process, it’s critical you use it systematically, make sure you’re hiring for the role first, and use it as a supplement to your overall strategy — otherwise, you risk becoming biased and unfair in your recruitment process. Marketing Psychology Don’t forget to share this post!
Vivo is coming up with its next Z-series smartphone in India. The phone is called Vivo Z1X. The Vivo Z1X is all set to launch in India on September 6. After the launch the Vivo Z1X will be available for buying on Vivo’s e-store and Flipkart, the company has officially confirmed. Vivo is teasing the smartphone for quite some time now.With the Z-series, Vivo is looking to expand its online sales in the country. The same strategy was used for the Vivo Z1 Pro as well. Overall the Vivo Z1X will be big on specs but will be an affordable smartphone. To recollect, we at India Today Tech previously confirmed that the Vivo Z1X will be priced under Rs 20,000 in the country. The India price of the Vivo Z1 Pro starts at Rs 14,990. We expect the starting India price of the Vivo Z1X to be around Rs 16,000 – Rs 18,000.Ahead of the launch almost all the specs details and the design of the Vivo Z1X have been revealed. The company has officially confirmed that Vivo Z1X will come with triple rear camera setup on the back panel and single sensor on the front that will sit inside the waterdrop notch on the front. The Vivo Z1X will come with a 48MP main rear camera and 3a 2MP selfie shooter. It is safe to say that the Vivo Z1X will be very big on cameras. The phone will also come with powerful hardware, big sMOLED display, massive battery, among other things.advertisementWith the Vivo Z1X, the company will aim to take on the likes of smartphones like the Xiaomi Redmi Note 7 Pro, the Realme 5 Pro, the Realme X, among others. Let’s take a quick look at everything Vivo Z1X will bring to the consumers in India.Vivo Z1X specification and features–As we have mentioned before, the Vivo Z1X will be big on specs. The Vivo Z1X will come with Qualcomm Snapdragon 712 AIE chipset. Yes, the second Z-series phone will also use this Snapdragon chip. To recall, Qualcomm Snapdragon 712 AIE chip also powered the first Z-series phone from Vivo aka the Vivo Z1 Pro. With Snapdragon 712 onboard we expect the Vivo Z1X to deliver smooth and seamless performance.–The Vivo Z1 Pro was criticized for to having an sMOLED display. With the Vivo Z1X, the company resolves this issue. The Vivo Z1X will come with a 6.38-inch full-HD Super AMOLED display. The smartphone will come with waterdrop notch on the screen that will increase the screen-to-body ratio of the device, in turn, offer better and improved multimedia experience.–As noted, the Vivo Z1X will be big on cameras. Both front and back. The Vivo Z1X will come with three cameras on the back and single on the front that sits inside the waterdrop notch. Coming to the rear panel first. The Vivo Z1X will come with a primary 48-megapixel Sony IMX582 sensor, an ultra-wide-angle secondary sensor and third will be a depth sensor that will enable users to click portrait or background blur shots. On the front, the Vivo Z1X will sports a 32MP camera sensor for clicking selfish. –One of the key highlights of the Vivo Z1X is that the smartphone will come with an in-display fingerprint sensor on the front. Vivo claims that the sensor will be able to unlock the smartphone in just 0.48 seconds.–The Vivo Z1X will pack a massive battery inside. The smartphone will come with a 4500mAh battery with support for 22W fast charging. The smartphone is said to come with USB type C support. Finally, a feature that all Vivo fans have been waiting for.–The Vivo Z1X will be run Android 9 Pie based on the latest version of FunTouch OS.–The Vivo Z1X is expected to come in two storage versions — 64GB and 128GB — and one RAM model – 6GB.Vivo Z1X price in India and availabilityVivo will reveal the India price of the Vivo Z1X on September 6 — the day when the smartphone will go official in the country. In the past, we at India Today Tech confirmed that the Vivo Z1X will be an under Rs 20,000 price smartphone. We believe the Vivo Z1X will be slightly expensive than the Vivo Z1 Pro that sells for starting price of Rs 14,990 in India. We expect the starting India price of the Vivo Z1X to be around Rs 16,000 – Rs 18,000 considering it is an upgraded version of the Vivo Z1 Pro. We will have to wait for Vivo to announce the final price of the Vivo Z1X on Friday, September.advertisementALSO READ | Oppo Reno phone with 90Hz display, super fast charging teased by Oppo VP