Maharashtra plans to build Formula 1 racing track

first_imgMaharashtra government has invited bids from consultants for setting up a ‘Formula 1 Racing Track’ in the state.Maharashtra State Road Development Corporation which has been entrusted with the job of putting up the track has invited bids from consultancy firms in this regard.Bids are to be submitted by December 23 and may be opened on the same day, according to the tender document on the website of the corporation.The consultants should be able to complete the work in six months, it said.As per the tender, the consultant submitting the bid should have completed an assignment of giving consultancy services for at least one racing track, should have experience in designing race circuits or other sporting facility on a similar scale and should have knowledge of F1 Racing and other forms of Formula racing around the world.The tender does not indicate the possible location of the racing track but according to reports it is expected to come up along the Mumbai-Pune expressway.last_img read more

6 Ways Curiosity Will Help You Stand Out In Your Career

first_imgDo you have a thirst for knowledge? Do you want to learn everything there is to know about your profession?This type of drive is a form of curiosity many job seekers and professionals have. It’s what keeps people motivated during their job search and the desire to advance their careers. To be hungry for success is a great characteristic to have, and when you do, employers will notice.If you’re trying to stand out to employers and recruiters during your job search, here are six ways where your curiosity will get you ahead in the game:1. Show eagerness to learn. When you show your eagerness to learn, it displays how serious you are about developing your career. You can do this by continuing to attend informational interviews and job shadows. If you are currently in an internship, show your boss you are hungry for more by asking questions and having the enthusiasm to learn.2. Stay current in the news. Every professional needs to stay current in the latest news and trends. Wherever you go, by staying on top of the news, you will be able to carry conversations during networking events and build connections with people. It’s also a good idea to pay attention to the latest trends in your field. This way, you will continue to learn new things and develop an interest in a variety of topics.3. Reach out to employers about job openings. It doesn’t hurt to ask an employer if they have job openings available. Many times, job listings go unnoticed because they aren’t advertised on job boards and social media. Show you are proactive in your job search by reaching out to recruiters and employers about opportunities.4. Develop your skills. Throughout your career, you should make it a priority to develop your skill set. As the workforce advances, you need to make sure your skills are up to par when you enter the job market. Job requirements continue to change each day, so make sure you are doing your best to develop your skills.5. Discover new ways to challenge yourself. Do you ever wonder how far you can push yourself? By thinking of different ways to be challenged, you can discover new strengths and even weaknesses regarding your work ethic and character. It’s good for you to have an idea of what your talents are and what your potential is.6. Think outside the box. Don’t be afraid to try something new during your job search. Whether it’s applying for a different job from your expertise or looking for a position in a different city, think of new ways you gain experience for yourself. Your career will continue to evolve over time, so be in tune with yourself and think of different ways your career path can go. Who knows, maybe you’ll go in a completely different direction in your career than expected.To have curiosity in your job search can be a powerful tool. Employers want to see candidates who are passionate about moving forward in their career. If you can find different ways to stay hungry for knowledge and continue to be a lifelong learner, you will find your career to be much more rewarding.last_img read more

How To Get A Promotion

first_imgWhat are some tips you would give to an employee looking for a promotion? Share your thoughts below. Last year, data gathered from LinkedIn found July to be one of the top three months for professionals to get a promotion within their company, along with January and June. There could be a variety of factors that make employers more prone to promote during these months, but it’s never the wrong time to ask your boss for a promotion if you think you truly deserve it.Still, it can be nerve-wracking to approach your boss about such a tentative topic, so it’s best to go into the process prepared. Check out these tips—some based off the infographic below from WorkSimple, the social performance platform that helps individuals, teams, and businesses set focuses, share social goals, get feedback, and boost results—to make sure you land the promotion you want:Toot your own horn. If you want to move up the career ladder, you’ve got to prove you can handle the added responsibility a promotion offers. Ensure you’ve been producing consistently good work, have been arriving to work on time, and have been working well with your colleagues. Document your accomplishments, and consider preparing a short presentation to show your boss how your work has helped the company. Be specific, and provide concrete numbers to prove you’ve helped the company grow.Make friends in higher places. If your colleagues are noticing your increased efforts to connect and learn about what they do, chances are your boss will, too. Spend more time getting to know workers in the department in which you’re vying for a position. Consider taking some of your colleagues out to lunch to discuss what they do, or spend some time shadowing them. You’ll get a feel for some of your new responsibilities and you’ll be able to showcase your dedication.Learn new skills. Most professionals don’t take a job with the intent of remaining stagnant in their position—they intend to learn and grow at work in the hope of advancing their careers. Show your boss you haven’t plateaued in the development of your skills by attending company workshops, attending and sharing relevant webinars, or taking classes.Consider creating a new position. You may be vying for a promotion because of the fancier job title or inflated salary, but the crux of a promotion lies in its added responsibilities. Consider working backwards to land your new position by creating it yourself. Try asking your boss for more responsibilities before even mentioning the word “promotion.” If your boss agrees, you’ll have the chance to prove yourself before suggesting a new job title or salary.A combination of dependability, skills, experience, and consistently good work can help you to move up the career ladder. Check out a few more ways for landing that promotion in the infographic below—and good luck!last_img read more

CoA chief Vinod Rai on India’s Champions Trophy future: Ready for all possible scenarios

first_imgVinod Rai, head of Committee of Administrators (CoA), today said India’s Champions Trophy participation will be known only after the BCCI SGM on May 7 and they are ready for all “possible scenarios”.The squad for the Champions Trophy has not yet been selected with BCCI already skipping the ICC deadline of April 25 but Rai didn’t want to read too much into it.”There is no such thing as a deadline. The Champions Trophy will start on June 1. The deadlines are fixed so that there is some kind of system in place,” Rai told reporters on the sidelines of a book launch.Asked what are the possible options, he replied: “How can I tell you now? We are ready with all possible scenarios. So let the process happen which is supposed to take place and then we will see what to do. I can’t say it in advance. I am confident that it will be a good decision. Whatever decision you want, that will happen, but by chance if it doesn’t happen, then we will see.””It is a part of the game. Let it unfold slowly, let’s see how it progresses, what happens,” he added.Rai refused to answer whether COA will overrule SGM decision if they decide to pull-out of Champions Trophy.”This is a hypothetical question. Let the SGM first take a decision. I have requested the acting President, I have requested the acting Secretary to convene an SGM and the SGM has been convened on May 7,” Rai said.advertisementHe also dead-batted the question if BCCI will announce the squad before May 7.”They (BCCI officials) have just come back from Dubai and the players are still playing in the IPL. So we will sit with them (BCCI officials) and discuss with them what road map needs to be followed and how we go about it.”Asked if COA and eligible BCCI officials are on the same page on this matter, he quipped:”We are 100 percent on the same page. As you know, they had an SGM before they went to the ICC meeting. The next day, I invited them to talk to us and we discussed in detail what they had decided, what we had negotiated. After all they are the office bearers, they need to represent BCCI, so they represented BCCI in the ICC.”Rai said that COA is aware that ICC did not pay need to BCCI’s viewpoint.”The ICC had not listed to their viewpoint. We will discuss again and we will come to a solution. That solution will be to your satisfaction. Some things didn’t work out the way we wanted it to be but there is always an avenue open. So there is nothing to worry about.”Rai insisted that the negotiation doors are still open and nothing is lost.”Don’t worry, we will not let anyone down. Nothing to worry about, nothing is lost and it is not a closed chapter,” he assured.”It is still in the process of negotiation. What happens when you negotiate, like for example when you go to buy a vegetable you try and bargain, similarly an offer has been made and we will examine it,” Rai concluded.last_img read more

How Much Money Should He Really Spend on the Engagement Ring?

first_imgMarketing can be a tricky thing. Take for example, the engagement ring. The belief that a guy has to spend the equivalent of two or three months’ salary on a shiny diamond ring is all a result of clever marketing from a diamond company.Really, there is no average engagement ring cost. The recommendation comes from a company who has a clear incentive for you or your future spouse to spend as much as possible on the ring.I’ve been married for a few years now and I can say that I would have been pretty disappointed in my husband if he had dropped several months’ salary on the engagement ring.That’s three months worth of emergency savings, in case something should go wrong, down the drain. Or, it’s a sizeable chunk of our mortgage paid off.It’s also a considerable investment in our son’s college savings fund flushed away on something that can easily be lost or stolen.It’s Up to YouI realize that not everyone has the same values when it comes to engagement rings.You might really want a big rock on your finger and your boyfriend might know this and have the means to get you that rock. You might not care about the ring at all.When it’s time to set an engagement ring budget, it’s time for you and your fiancé to sit down and discuss the matter honestly.If you’re the one doing the asking and you don’t want to discuss the cost of the ring with your fiancée, that might be enough to raise some alarm bells in your head.If you can’t talk about the first big purchase together, how will you handle discussing other big ones, such as your first house or your next car?If you do decide to get a ring, pick an engagement ring budget that feels right for you. You might have an extra three months worth of salary lying around, not invested in savings or retirement, in which case, go ahead and spend it on the ring.You can look at a pricey ring as an investment that will only grow in value with time, as your marriage goes on and on.Less Pricey OptionsBut, if you don’t have a few months salary to spare, there are less expensive ways to get a ring.You might be able to give her a ring that was handed down to you from your great-grandmother or grandmother. The engagement ring will have no financial cost, but will have a high amount of sentimental value.Remember that diamonds aren’t necessarily a girl’s best friend. If you don’t have an heirloom ring to give her, you can find an affordable option that has a less pricey stone in it.By this point, you should have a good idea of your girlfriend’s tastes. But, if you don’t, it’s always alright to ask her. Some women might not even want an engagement ring, in which case your cost will be zero.Don’t Go Into DebtPerhaps the most important financial decision when deciding how much to spend on the ring is how much can you actually afford?Don’t get caught up in statistics and numbers that claim a certain amount is the average engagement ring cost. Instead, take a look at your own finances.I can’t recommend going into debt to get the ring. If you are going to buy a fancy ring, save up your money first so that you can pay cash for it.Don’t put off other savings goals, such as paying down debt, contributing to your retirement, and stashing money in an emergency fund, to save for a ring.If you have to put other, more pressing goals on the back burner to afford a ring, you’re buying something that you can’t afford.“How Much Money Should He Really Spend on the Engagement Ring?” was written by Kelly Anderson. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Post navigationlast_img read more

Things Parents Do to Their Children That Screw Them Up for Life

first_imgWhen it comes to parenting, many articles and books focus on what mothers and fathers ‘should’ do in raising their children. But what about the things they do that they ‘shouldn’t’? Since the amount of information can be so overwhelming when it comes to the ‘dos’ of parenting, we decided to focus on the opposite: the ‘don’ts.’ Not just that, however; we decided to hone in on what parents perhaps unconsciously do to their kids that seriously messes with them well into adulthood.But instead of turning to psychologists or doctors for some tips, we turned to our favorite self-help network on the Internet: Reddit. Here, we highlight 15 things parents do their children that screw them up for life, according to Reddit.User “JessBroBabe.” “Making it really hard to tell them things. My mom always freaks out when I tell her anything, and then as a defense mechanism she makes fun of whatever it is that I’ve told her. I switched my major to criminal justice and she freaked out saying well good thing you don’t want to be a cop, you were always so sensitive, you’d look pretty dumb crying in the uniform when someone says something mean to you.Thanks mom.”User “Sloths_are_overrated.” “Refuse to believe their child could do something wrong. I know a few f*ck ups and their parents are either totally apathetic towards them or no matter what the situation, blame other children or claim its some sort of conspiracy against their child.”User “Aelle1209.” “Your children will remember all the times you hurt their feelings and then tried to pretend like it never happened. They will remember the cashier you yelled at for a mistake that you made but wouldn’t say sorry for. They’ll either turn into an a*shole or they’ll overcompensate and feel responsible for everything that goes wrong because you set a horrible example.”User “Burnerrrs.” “Using your kids as an emotional dumping ground. My mom has always told me everything bad in her life. She always tells me about her issues with my dad. It makes me super uncomfortable so I keep telling her to get professional help which she does for a while but doesn’t stick to it.”User “Profhelios.” “Physically punishing and screaming at your kid for fessing up to an honest mistake. I accidentally broke a window when I was 5 and told the truth about it. I was promptly spanked pretty vigorously and sent to my room and told to stay in there. What did I take away from that? Lie if it prevents you from getting into any sort of trouble. I was a pretty dishonest kid for years after that.”User “SalemScout.” “Comparing them to other kids, especially siblings. No kid likes to hear ‘Why can’t you be more like so and so.’ It’s just so damaging. Your child is not so and so, they will never be so and so. Just help them along with being who they are.” Another added: “This will make children constantly compare themselves to other people. My parents have a tendency to compare me to my little brother, which is obviously having a negative impact on his self-esteem.”User “punkterminator.” “Never standing up for them. Parents shouldn’t be fixing their kid’s every f*ck up but they should be there for their kid when they get bullied. It’s hard for kids to trust their parents if they can’t be certain they have their back.”User “Zargon2.” “Train their kids to be doormats. Drop what you’re doing and do whatever I or any adult you know tells you to is a reasonable rule for a 5 year-old, but tons of parents continue to enforce that upon teenagers because it’s more convenient to them for their teenagers to be doormats, and then big shock, they grow up to be adult doormats, unable to stand up for themselves or even assert their own desires.”User “vagexlfz.” “Refusing to admit when they’re wrong. It’s actually very hard to admit you’re wrong and not trying to make excuses but it can have a negative impact on kids.” Another added: “Kids then grow up feeling like they constantly have to defend themselves and/or feeling like they actually can’t/shouldn’t.”User “SlaughterHouse451.” “Giving a kid freedom as a teenager is key. However, giving a kid so much freedom that you essentially check out from any sort of parental role is bad parenting that ultimately leads to the kid trying to make life decisions without any real guidance and somewhat f*cks up their life.”User “Buloi92.” “Give in when kid is being demanding or throwing a tantrum. And I don’t mean giving in once in a while to keep the peace in a public place, I mean every time. I found a dollar outside once when I was about 9, I was with my 4-5 year old neighbor who got really jealous and demanded I give it to her. I refused (f*ck you I found a dollar and I’m a 9 year old that’s a big deal!) and she ran home to her mom upset and about to cry. Her mom tried to explain that I found it, so it was mine only one time before she solved the issue by grabbing a dollar from her purse and tossing it into the bushes while her daughters back was turned. ‘Hey look! There’s another one! Now you found one too!’That kid was a nightmare with a very warped definition of ‘fairness.’”User “Elandalder.” “Not letting the kid express themselves: my parents tried really hard with me- but they really screwed me up with their helicopter parenting. I wasn’t allowed to wear t-shirts with cartoon characters, for example (because they were childish- I was 13), or floral print (because it’s for old people). As a result I was dressed like I was 30 years old for most of my life- every birthday party I went to, I was the best dressed- and not in a ‘oh she looks precious’ way, but more of a ‘I thought this was a kid’s party, why is she dressed formally’ kind of way. As an adult I don’t know what’s socially appropriate to wear most places, and my fashion sense is really…interesting.”Anonymous. “Making sex and sexual anatomy taboo. Parents who refuse to talk to their kids and write it off as ‘embarrassing’ are doing their kids a huge disservice, I actually just posted a PSA about it in the parenting sub yesterday. My son woke up yesterday with extreme pain in his testicles. We ended up rushing to the hospital and found out his has testicular torsion. They were able to do surgery and he’ll be as good as new shortly. The doctor told us that his last 3 cases of testicular torsion involved having to remove the testicle because the person waited to long. All three were teens around my son’s age and all were too embarrassed to speak up sooner. Don’t do that to your kids. It could cost them their ball(s).”User “ohwhatirony.” “Besides the obvious abusive answers, invading the kid’s privacy. My mom (along with many other parents) would read my texts sometimes and confront me about them. I never felt comfortable locking my door, it was always associated with being angry or spiteful. I didn’t even realize knocking was normal. It kind of messed up my idea of privacy in relationships. Didn’t really think snooping was that wrong for a while.”User “palacesofparagraphs.” “In general, not respecting that they are their own individuals whose feelings are as important to them as yours are to you. So many adults look at kids from an adult perspective. We know their problems aren’t that big a deal, or their activities are neither time-sensitive nor very important, but that’s not how the kids see them, and their feelings are no less valid than ours. Dismissing a child’s desire to keep something private doesn’t teach them that it doesn’t matter if you know what they texted their friend, it teaches them you don’t consider their feelings important.”Sourcelast_img read more

Marketing Sherpa – Don’t Give up on SEO!

first_img Originally published Oct 15, 2007 10:23:00 AM, updated March 21 2013 Topics: I am sitting in the opening session of the marketing Sherpa B2B Demand Generation Summit.  I love Marketing Sherpa and think they have some of the best research out there.  Sean Donahue, Senior Reporter B-to-B with Marketing Sherpa, kicked off the event with an overview of the top 5 challenges facing marketers today.  A lot of the information was based on research I had seen before.In fact, he showed a slide I am very familiar with, showing that the most frequent place B2B purchasers go when they are looking to research a product is Google.  If you want more info, here is an article I wrote about how important Google is to B2B marketing.  That’s when my ears perked up, and I head Sean say basically that “search engine optimization is so hard that you can’t really count on it” and “most companies are frustrated that they cannot get listed in Google organically” and “PPC rates are increasing so much that getting good ROI is challenging” (this last one about PPC I agree with).I disagree completely.  SEO is not rocket science.  With a little bit of work, the right Internet marketing tools and some time, you can make SEO a successful strategy as part of your marketing mix.  HubSpot is a small business, we have been around only a little over a year.  And yet we are doing great with SEO.  We are on the first page of search results for terms like “Internet marketing software” and our Website Grader tool is ranked on the first page for terms like “grader” and “SEO score”.  Read this article about how HubSpot saved $183 in one week by using SEO.Are people really that frustrated with SEO?  Are there really that many bad SEO consultants out there that everyone is shrugging their shoulders and giving up?  Leave a comment below and let me know what you think. SEO Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Twitter Adds ‘Top News’ and ‘Top People’ to Search Results

first_imgTurns out Twitter has been a little sneaky today. With no word from the official Twitter Blog, it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: “Top News” and “Top People.”Top NewsThis afternoon, GigaOm reported that, for certain lucky users, now includes a “Top News” section at the top of search results. These “Top News” results highlight relevant, timely news articles about the topic being searched. Top PeopleIn addition, for certain users,’s search function now also includes a “Top People” window that highlights Twitter users who correspond with specific search queries. So, for instance, a search for “obama” conducted using’s search function, would show something like this:It’s pretty obvious that these new features have been added to make it easier for users to locate relevant and more timely content through their searches.Marketing TakeawayThere has yet to be an official announcement from Twitter about the launch of these new features and when they’ll be available to all users, but marketers should be aware that they’re coming.We don’t yet know how Twitter is determining which articles to feature in its top news section, and they don’t appear to be tweets, but once we do know, marketers should understand if and how they can leverage it to get their content in front of more Twitter searchers.In any event, the fact that Twitter is now featuring top news in its search results emphasizes more of a focus on search. As marketers, we must be cognizant of this trend, and make sure our all pieces of content we create — yes, even our tweets — are optimized with appropriate keywords that are relevant for our business. Are you putting enough of a focus on search engine optimized content? SEO and Social Media Originally published Nov 2, 2011 5:00:00 PM, updated October 20 2016 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Tackle Your 5 Toughest Email Marketing Challenges

first_img Originally published Feb 3, 2012 9:00:00 AM, updated July 28 2017 The best inbound marketers like to amass valuable data across their different channels. For instance, they might like to see the possible relationships between landing pages and emails or track the sales process of an email conversion. In addition to the obvious reporting benefits such integrations provide, they also open the door to a much more enjoyable experience for email subscribers.Just think about it: if you could bridge the gap between email marketing performance and social media activities, landing page conversions, or new customer acquisitions, you are that much closer to improving your sales funnel and delivering content that your community loves.’Other data,’ including form submissions and activities on site, can point you to the resources your recipients are truly interested in. In that way, you have a clear understanding of how to further engage them through careful targeting and segmentation.Solution: Integrate Your Data SystemsIn order to integrate your email marketing with your other data systems, you need to use marketing software that allows for that integration to take place. In fact, integration is the foundation on which HubSpot’s software was built as it connects SEO, blogging, social media, lead management, and reporting with email marketing and lead nurturing.Combining your different marketing databases allows for clear segmentation and the ability to better target your customers and prospects with relevant email messages. Once you have access to an integrated marketing system, keep your buyer persona in mind and focus on the opportunity to target the right audience with the right message.The more targeted your email campaigns, the more content you’ll need. The key to promoting relevant content in email is to provide an offer that is connected to the initial request. What action have your contacts taken on (or even off) your website? Offer them content that fits with their intent and their needs.Deliverability rate is the percentage of email messages delivered to your recipients’ inboxesversus the total number of messages sent. It tells you how many of the emails bounced back,and it’s a sure sign of inactivity. The two factors that influence deliverability rate are soft bounces and hard bounces. The soft bounce is temporary and occurs when an email server rejects an incoming message (for instance, when your recipients’ inboxes are full). A hard bounce, on the other hand, is less benign and represents a permanent error to deliver an email. This generally occurs when the addresses you send to are bad or don’t exist.A low deliverability rate might get you blocked by ISPs (internet service providers). If your list is full of inactive emails, you don’t really know what your complaint rate is. Sure, you probably look at the total complaints over total list size, but ISPs are actually registering the total number of complaints over the number of active email users.In addition, ISPs can mark abandoned email addresses as spam traps. So even if you have acquired emails legitimately, the abandoned addresses may have turned into spam traps. Aside from all the ISP problems, low deliverability rate also means you are wasting money sending messages to nonexistent addresses.Solution: Practice Good Email HygieneStart by cleaning up your email list by removing the unengaged addresses. (You can identify these addresses with metrics such as opens, clicks, or website activity.) If you have a really serious problem with deliverability, you might want to redefine your opt-in process to prevent invalid emails from getting on your list. Either ask people to enter their email twice or experiment with double opt-in. Lastly, make sure your recipients have an opportunity to update their email addresses. Invite them to your preference center from every email you send. That might also help you with segmentation and achieving higher engagement overall.In MarketingSherpa’s survey, marketing professionals shared that their third most serious challenge in respect to email marketing is growing and retaining subscribers. No wonder! Increasing the size of your email list and keeping your contacts engaged in your messages is no easy task. In fact, according to MarketingSherpa, the average email list depreciates by 25% every year.Unfortunately, companies often battle this problem by purchasing lists. This practice will surely get you into trouble: it might add invalid addresses to your list, and thus, pollute your entire database. Even if the addresses you acquired are valid, the new recipients will most likely not be interested in your content and either unsubscribe or not engage with your emails altogether.To retain subscribers, a lot of companies also send fewer emails, thinking that the communication frequency might in some way define engagement. A few emails means they are more special, right? Wrong. Frequency of emailing, as we have established in our Science of Email Marketing research, doesn’t necessarily negatively impact subscriber retention.Solution: Earn Your Email SubscribersDon’t purchase email lists; instead, earn your subscribers. Be clear to your target audience about what they will get out of subscribing to your emails. Give them a clear description of what the value proposition is. For example, will your emails offer: (1) tips and tools on how to run their business more efficiently, (2) product updates from your company, or (3) special offers via email? Your audience will want to know “why” they should subscribe before they decide to clutter their inbox with even more emails.Are you concerned that you are emailing your subscribers too often? Give this thought a break and instead ask yourself if you are emailing the right people with the right message. In order to retain your email subscribers, you’ll need to provide them with ongoing value that is targeted to their needs. Make sure you are segmenting based on knowledge you have about your recipients.Don’t limit your email testing to subject lines. Embrace testing of various elements in your email marketing efforts to optimize email performance. For instance, you can do A/B testing of the landing pages you’re promoting in your emails.Interestingly enough, this problem is tightly connected to challenge number one — integrating email marketing with other data systems. When your marketing channels are not speaking to one another, it’s hard to identify how they affect conversions. For instance, you might see that your email blast got a 3.4% click-through rate (CTR), but can you also see if that communication contributed to generating new leads? What is more, do you see if it resulted in any new customers?Solution: Closed-Loop MarketingThe solution to achieving measurable ROI from your email marketing campaigns is to practice closed-loop marketing. Follow a contact from the point of visiting your website through further engagement (viewing other web pages, downloading resources, clicking on your emails), to her final conversion into a customer. Implementing closed-loop marketing empowers you to track leads from their initial channel through a first conversion all the way to becoming customers. Such intelligence, in turn, enables you to identify your most powerful marketing channels and assign clear value to each of them. In this way, you will be able to measure the ROI not only of your emails, but also of your other efforts, which might include social media marketing and blogging. Your email campaigns should only be a part of your holistic marketing approach. The real power comes from achieving a strong marketing mix. Email cannot be truly as fruitful just by itself; rather, it should also strengthen your other initiatives, just like you shouldn’t use social media in a vacuum, only rely on blogging, or trust that search engine optimization is enough to meet your goals. This, however, seems to be a challenge for marketers. How do you optimize your sales and marketing funnel with emails?Most marketing professionals are accustomed to sending one-time email blasts that are not necessarily related to the actions of their email subscribers, their interests, or needs. Such a practice doesn’t help push leads down the sales funnel, and it can actually alienate them.Solution: Nurture Your LeadsLead nurturing sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc. Simply put, lead nurturing is a system that allows you to send an automated series of emails to an early stage lead in order to better qualify them before handing them over to your sales team.If it typically takes your leads a month to make a purchasing decision, then make sure you’re spreading out your communications to keep them engaged throughout the month. By taking this approach, you save your sales organization time because you educate and qualify the lead overtime.Among some of the key benefits of lead nurturing is that it enables marketers to establish contact with their fresh leads fast and stay top of mind for potential, and even current, customers. In comparison to email marketing, lead nurturing is also relatively easy to set up because it is automated and doesn’t need a ton of maintenance over time.What are some of your top email marketing challenges? Do you have any to add to this list?This blog post is an excerpt from the ebook Introduction to Email Marketing. To gain a better foundation on executing and measuring successful email marketing, download your free copy of the ebook. Topics: Email Marketing Email is a powerful marketing channel, but it’s also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report, MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. In this blog post, we will focus on the top five challenges and suggest some ideas through which you can address these issues. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How Businesses Can Increase Word-of-Mouth Recommendations [Data]

first_img Originally published Jun 5, 2012 4:45:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Inbound Marketingcenter_img Yesterday, Search Engine Land released the results of the third and final round of BrightLocal’s Local Consumer Review Survey. Conducted between January 15th and March 1st of this year, this survey looked at the current state of local consumer purchasing behavior, and compared it against results from 2010. We referenced some of the data from previous installments of the survey in an earlier post on this blog about how to accumulate more online reviews for your local business, but the data from this installment of the survey focuses on consumer recommendation behavior for local businesses.In other words, how can you turn your customers into word-of-mouth marketers for your local business? It’s an important method of customer acquisition for businesses to master because those customers are, to put it plainly, wicked cheap; no marketing costs get expended to bring them in, and any sales efforts are typically minimal when accompanied by the rousing recommendation of your business from the customers’ friends. So let’s check out the most recent insight BrightLocal can give us about how consumers recommend local businesses so you can determine the best way to increase word-of-mouth business.Do People Ever Recommend Your Type of Business?The likelihood that your local business receives customer recommendations does depend a bit on the type of business you’re running. According to the survey results, there are simply some types of businesses that customers are more likely to recommend. Here’s the breakdown:While I was surprised some of these business types weren’t recommended more often — particularly tradesmen, builders/roofers, accountants, and some of the other service-based industries — Search Engine Land brings up a good point about these findings: many of these services aren’t used that frequently. Think about how often you go to a restaurant (and how often that comes up in conversation) compared to how often you call a roofer (and again, how often you’re chatting about that with your friends, family, and colleagues?). You’re much more likely to recommend a place for dinner on a regular basis than a good accountant — who may just come up once a year during tax season.If your local business addresses something of dire importance, or something that people just love to chat about and use all the time, you’re more likely to see recommendations come through from current customers than businesses that are very niche, or don’t cater to a demographic that sees them on a frequent basis. That doesn’t mean you’re totally out of luck — you’ll just have to work a little harder at your word-of-mouth marketing. Luckily, we’ve written a blog post all about creating a powerful word-of-mouth marketing strategy to help you out!How Consumers Get the Word Out About Your BusinessIf you’re providing an awesome product or service (of course you are!), then you can be sure consumers are talking about you. The question is — where are they having that conversation? Apparently, this is where:The good thing about knowing where consumers are talking about you is you can be there to foster the discussion. The bad thing (well, positive recommendations are never “bad,” but go with me) is that it appears consumers are largely recommending local businesses verbally. So unless you have some really enviable superpowers, you can’t really scalably interject yourself into those conversations to do some closing and upselling.When we look at the comparison from 2010 to 2012, however, it is clear that there is an uptick in the use of social media and search engines for consumers to voice their recommendations — particularly on Twitter and Google. Although now that Google Places has been replaced by Google+ Local, it will be interesting to see whether those online discussions take to another online channel. Either way, we can take away two action items from this data. First, sometimes your customers will talk about you “behind your back,” so always provide top-notch products and services to increase the likelihood they rave about you to others. Second, they will also talk about you all over the internet, so establish your presence on local review sites and social networks so you can be a part of those conversations.What Tickles Consumers’ FanciesSpeaking of providing those top-notch products and services … what exactly do consumers consider top-notch? Or at least, what is top-notch enough to get people recommending your business?Not surprisingly, what makes consumers want to recommend a business hasn’t changed much over the past couple of years — that’s because what makes up good, quality products and services doesn’t really change much. It’s worth calling out, however, that while discounts and cheap prices are one reason consumers recommend your business (more on that next), it really comes down to how you make them feel. If you’re friendly and reliable, you’re instilling a sense of trust in your customers — that sense of trust is what makes them feel confident that if they recommend you, that experience will be replicated.How Important Are Coupons, Really?Uh, kind of important. Yes, you must instill a sense of trust in your customers so they know their friends, family, and colleagues will have a similarly great experience; but these are trying times. People like to save some moolah!Not only has the number of people who would recommend a local business based on great value, offers, and discounts increased dramatically in the past two years — from 52% in 2010 to 66% this year — but also, the number of people who wouldn’t recommend a business for these reasons has decreased by 7%! And while I could just tell you that your marketing takeaway from this data is to whip up some Facebook coupons, what’s most interesting to me is the inclusion of the word “value” in this research. Your products and services don’t have to be cheap or discounted to get consumers talking about it — the price they pay, whether high or low, has to be equivalent to what they are receiving. It’s when customers get an amazing value for the price they paid, no matter how high, that they’ll begin telling everyone they know about it.Tell a Friend! I’ll Make it Worth Your While ;-)You may have caught a data point above that said only 16% of consumers will recommend your business just because you explicitly asked them to. Pretty low, but still, not shabby for very little effort. Well what if you not only ask them to, but also incentivize them to recommend your business? Here’s what they’ll do:The results run the gamut. Although it’s less than a couple of years ago, some people will recommend your business if there’s some sort of personal incentive, while others are adamant about not doing it. Still others are on the fence, presumably only doing it if the offer is right. It makes sense — some businesses pull off the incentivized recommendation really well, while others struggle.I was at Starbucks yesterday, in fact, and saw a promotion that asked me to recommend Starbucks, and in return, they would make a charitable donation. In that scenario, I anticipate a lot of those who answered “Maybe” could be swayed into the “Yes” column — because you feel good about inciting a charitable donation, and Starbucks feels good about getting more business. It’s when the incentive is simply self-serving (“Recommend us to a friend and get $1 off your next purchase of $1,000 or more … when redeemed between the hours of 10:15 PM and 10:30 PM … only on Tuesdays!”) or just plain not enticing (“Share this email to be entered into a raffle to win a $5 coupon!”) that your offer is unlikely to get consumers gabbing about your business.Are these findings consistent with how your local business gets recommendations?Image credit: Caitlinator Marketing Datalast_img read more

What Sales Wants From Marketing (Besides More Leads)

first_imgI’m a sales guy. I started at HubSpot in 2011 as a sales rep and am currently a sales manager in charge of a team that sells HubSpot’s marketing software to marketers. When I’m on the phone with marketers, I always ask the question, “Why does your sales team value you?” Most often, the marketer says, “They value me if I produce good leads”.I’ve got news for you: Your sales team values you for a lot more than just leads.From your industry expertise and blog content, to your lead intel and analytics, your sales team values the competitive advantage that you provide. The sales rep is on the front line and you are their weapon. Here are some of the key things I think it’s important marketers understand salespeople value and appreciate — besides just generating lots of leads.Your ExpertiseSometimes, salespeople need to call a lifeline during the sales process. Marketers usually have a deep and nuanced understanding of your company’s products and services — not just your differentiators, but where you fit into your industry as a whole. This perspective can go a long way in the sales process.Marketers — even the executives — should be available to help sales reps close deals. And sales reps value this help. For instance, one of my sales reps recently needed our CMO’s insight on multi-touch revenue attribution. Within one hour, the CMO emailed the sales rep with an explanation that could be handed down to the prospect, and also offered to write a blog post on the subject in the near future. The response helped the sales rep to close the deal — at the end of the month with a quota looming, no less.Useful CollateralDo you have a case study that you can send over? Do you have an ROI report? How do you compare to your competitors?Ah, the frequently asked questions that come up time after time in the sales process. When salespeople are asked those types of questions from prospects, they’re expected to provide concise and consistent responses — and marketers’ collateral can help immensely with that.In order to understand what your sales reps hear on the front line so you know what type of collateral to produce, strike up a conversation with your sales team. Here are some good questions you can ask:Why do you win deals?Why do you lose deals?How do you sell against the competition?How have you seen the competition sell against us?What feature do prospects get the most excited about?What are the top 5 most frequently asked questions you get during the sales process? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack For closeable opportunities in the current quarter, I maintained all of the communication. For those that are deemed closeable in future periods, I enrolled the opportunity into marketing-generated workflows so they could help me with follow-up I wouldn’t realistically have time to complete otherwise. Those marketing-generated workflows helped keep HubSpot top-of-mind until the prospect neared a buying decision.Competitive IntelligenceThink about how often you check out every nook and cranny of every single one of your competitor’s websites.Not that often, right?When you have a marketing team dedicated to positioning your brand in the marketplace, however, they can alert Sales to competitive changes and teach you how to adjust your sales pitch accordingly. So if your competitor makes a change to, say, their pricing page, you don’t have to worry about staying on top of that, or figuring how to turn that into a competitive advantage when you’re on the phone with a prospect. Marketing’s got your back.Ability to Create UrgencyMarketers can also lend a hand in closing deals by producing offers that create urgency for prospects — it helps salespeople get prospects across the finish line just a little bit faster.Recently, our marketing team came up with a really helpful offer that helped create urgency for our sales team: They agreed to do a multi-pronged inbound marketing strategy session for the next 10 customers. The sales team used this offer for their hottest opportunities, and the expertise the marketing team offered helped created the necessary urgency to win the deals.Things You Can Do to Help a Salesperson Right NowIf you’d like to lend more of a hand with your sales team, any and all of the ideas above are good places to start. But there’s a lot of little things you can do right now that’ll help you build a stronger relationship between Marketing and Sales. Here are a few ideas to get you started: Marketing and Sales Alignment Write down or record the responses from your sales rep, and look for trends across the sales team. From here, produce a relevant case study, ROI report, competitive landscape, and loads of blog content to assist your sales team.When marketers communicate with their sales team and create accessible collateral that helps them close deals, it makes a salesperson’s life infinitely easier.Better Sales EfficiencySalespeople are, of course, expected to follow up with their prospects. But because they’re naturally going to work the prospects and opportunities most likely to close, their follow-up is typically restricted to a small segment of people. And it’s pretty manual, at that. When marketers take the time to think through a lead nurturing program that keeps a salesperson’s leads engaged and moving down the funnel, it saves Sales a ton of time and individual effort that would take them away from closing business.For example, while I was a sales rep, I always categorized my active opportunities into two buckets: Nothing too crazy, right?Now excuse me, I have a demo to run to.Marketers, how do you interact with your sales team? Salespeople, what else do marketers do that’s incredibly helpful for closing deals?center_img Closeable Opportunity This QuarterCloseable Opportunity After This Quarter Ask a salesperson if they can send you an example of the worst lead you’ve rotated, and the best lead you’ve rotated, so you can try to improve lead quality.Write a blog post based off of one of the FAQs they get most on the phone, and send the link around to use on future calls.Block off an hour every day where you’ll remain available to hop on sales calls. Originally published Mar 11, 2014 2:00:00 PM, updated February 01 2017 Topics:last_img read more

Content Marketing for “Boring” Industries: 10 Tips for Creating Interesting Content

first_img Content Marketing Originally published Jun 3, 2015 8:00:00 AM, updated August 26 2017 Ever start writing a piece and wonder if anyone’s even gonna read it?Not to make you paranoid, but … you should be paranoid.Chartbeat conducted a study in 2013 that indicates most readers are only getting about 60% of the way through a piece of content. The other 40% of the stuff you wrote? Well, you could’ve gone home early that day. (You can read more about that study here.)Plan your content for every persona and stage of the buying cycle. [Free Content Mapping Template]So why are people only reading a little more than half of the content they click on? If I was a betting woman, I’d probably lay some money on short attention spans — but I don’t think writers can place all the blame on an increasingly distracted readership. Writers need to shoulder some of the blame, too, if we’re putting out stuff that is just painfully, dreadfully, mind-numbingly boring.Some writers are given a stacked deck when it comes to business writing. Content creators working in “sexy” industries (travel, tourism, food, culture) don’t have to dig too deep to write something interesting. But what about those of us in more … ahem … “boring” industries?Well, I know a thing or two about boring industries. (Sorry boss, but software isn’t the sexiest topic.) Here are some of the tricks I’ve picked up along the way — both from my own experimentation and from reading the content others in our industry publish — that helps transform a snooze-worthy topic into a more engaging read. Download real examples of remarkable content marketing in “boring” industries here.Content Marketing Tips for “Boring” Industries 1) Remember that helpful things are rarely boring. (Even if they are, objectively, pretty boring.)Be genuinely helpful. That’s a trite and exhaustingly overstated tip, but the point stands that “boring” content isn’t actually boring to the people that need it. In other words, if you’re writing educational content, then it’s interesting to those whose question you’re answering — bells and whistles be damned.For example, if someone needs an answer to a mundane question like how to unclog a toilet, how to negotiate a lower cable bill, or how to refinance a home, content that answers that question is incredibly interesting — or at the very least, it’s not actively boring. If you’re worried you don’t have the writing prowess to make a boring topic interesting, focus instead of making the most educational piece of content possible.2) Eliminate business babble, and write like you speak.You establish professionalism by providing solid advice, not by sounding like you got hit in the face with a briefcase. Write naturally, removing business babble that makes it more difficult for readers to understand what you’re saying. Let’s do a little translation to demonstrate:Look for a provider who delivers scalable marketing software solutions to adapt to the diverse and evolving needs of organizations from SMB to enterprise across all industry verticals.Huh? How about …Look for a marketing software provider that addresses the needs of companies of all sizes, and that serves all industries.Ultimately, those two statements say the same thing; but isn’t the second easier to read? Why make life harder for people?3) Write with specificity.At the intersection of being helpful and eliminating business babble lies writing with specificity. Your content will be far more helpful if you’ve taken the time to think of specific angles, scenarios, and examples that relate to your reader. You’ll be able to do this more easily if you have defined personas because you’ll have identified readers’ pain points during the persona creation process. (If you haven’t created buyer personas yet, read this blog post to get started.)What’s the difference between a generic piece of content and a specific, detailed one? It all starts with the topic. Let’s take this very blog post as an example. In retrospect, I could have written something like “Best Practices for Blog Copy” or “How to Write Good Blog Content” — but that’s so broad and generic that it applies to everyone, and yet nobody at all. Instead, I came up with a specific angle on those topics after hearing time and again from leads and customers that their industry is way too boring to write blog content about. Instead of talking generically about what makes good blog content, this post addresses one specific facet of blogging that has presented itself as a recurring problem to our audience.So yes, maybe this post excludes a segment of our audience who sells puppies or promotes supermodels — they probably don’t struggle with making their content interesting because it inherently is. But by addressing a specific problem that hits close to home to many of our regular readers, this post is far less likely to be glossed over.4) Let your sense of humor show.Infusing a light, humorous tone throughout your content can help add some life to an otherwise boring topic. Bonus: It can make it more fun for you to write, too. Don’t be afraid to crack a joke, be a little colloquial, or draw upon silly pop culture references. If it’s natural and doesn’t detract from your content’s meaning, a lighthearted tone can keep your audience’s attention for much longer.5) Use relatable analogies to explain complex concepts.If you work in an industry some might deem boring, consider that “boring” might simply be code for “confusing.” A great example is physics: There are plenty of people willing to watch Through the Wormhole and listen to Morgan Freeman explain Dark Matter. But would they be willing to read an article from a PhD on the same subject matter? Probably not … unless she had a knack for explaining concepts in terms novices can understand. (Reading it in Freeman’s deep, soothing timbre wouldn’t hurt, either.)If you work in a similarly complex industry and market to people who aren’t subject matter experts, consider introducing new concepts to readers through relatable analogies that explain things in terms they can understand.For example, though not as complex as Dark Matter, some businesses are still unclear how inbound marketing works. To make it easier to digest, we’ve come up with several analogies that put it into relatable terms. One of my favorites? “Blogging is like jogging: You have to do it consistently and over a long period of time if you expect to see results.” (For more marketing analogies, check out this blog post.)6) Edit for brevity.If your topic isn’t inherently interesting, people will be even less willing to devote time to it. Invest in an editor who can say what it takes most people to say in 100 words, in 20. The less time it takes to get through a paragraph, the less likely you are to experience reader drop-off.This becomes even more important if you consider the rise of mobile readers. Consumers spend 60% of their internet time on mobile devices, meaning content that’s difficult to read is even more likely to be abandoned. An easy-to-read mobile experience doesn’t include just responsive design; a speedier reading experience with less scrolling is important, too.7) Give readers little mental breaks.Part of not boring your audience is simply not making them feel overwhelmed. That means any written content has to look easy to read, even if it’s well-written and fascinating. Break up your text into smaller, more easily digestible chunks so readers feel capable of tackling a more difficult piece. This is particularly important if, even after editing for brevity, you’re still left with a necessarily lengthy piece.For example, I used big, bold headings in this post because it lets readers scan over each section and read only those that apply to them. You can also make use of bullets, numbered lists, images, and other formatting devices to help dense content (in subject matter, at least) look less overwhelming for readers.I’ll level with you: In an ideal world, none of these formatting devices are necessary because the writer has crafted a narrative so fascinating and expertly executed readers can breeze through it effortlessly, regardless of subject matter complexity. However, we know the real world isn’t always ideal. In those cases, lean on formatting.8) Tell your story visually, or via different mediums.Instead of words, many content creators rely on visuals to tell a ho-hum story. For example, we’ve accumulated quite the library of blog posts and ebooks about closed-loop marketing.Riveting, I know.But sometimes, a picture is worth a thousand words, which is why we eventually developed this visual to help explain it more succinctly.Keep in mind there are mediums outside the blog post, too. For instance, we’ve recently launched a podcast (called The Growth Show) because we’re aware not everyone is apt to read a blog post to learn about business growth. Similarly, we invest in video, interactive content, GIFs, tools, reports, and other asset types and mediums that help us communicate concepts in the least boring and most accessible way possible.9) Interview inherently interesting people.Speaking of podcasting …Who wants to hear a talking head spout facts? Not many, which is why broadcast news has used the interview for years to grab their audience’s attention. Bring on an authority figure or celebrity who can speak to a particular subject matter, and you’ll have more eyes and ears than if you tackled the subject matter yourself.We turn to experts in blog posts from time to time, and every week on our podcast — not just because we know our audience likes to hear from people other than us, but because other people know things that we don’t.So, does your industry have a superstar that would strike your audience’s fancy? Get them on the horn so their celebrity can help add some spice to your content.Pro Tip: There’s a good chance some of your readers are subject-matter experts and would be willing to provide quotes or interviews every so often. You could solicit their opinion to help feed your content and show appreciation for their participation in your community. (And because, hey, people love to see their name in lights.) The easiest way to do this is to tap into your social networks to crowdsource answers to questions you’d like to feature in your content. Just make sure to publicize the content once it’s written and let your contributors know when their answers will be featured.10) Shock people’s pants off.You know what’s only mildly interesting (unless you’re a marketing geek, in which case it’s awesome)? Lead generation via social media. You know what’s way more interesting? Knowing that LinkedIn is 277% more effective at generating leads than any other social network.You guys. That is way more effective.If you can take a relatively “blah” topic and find a surprising facet of it around which to center your content, your audience will be hooked.You don’t need to rely solely on data points to shock people, either. If you have the stomach for it, you could take on a bit of controversy, too. We do this every once in a while. Ever read our blog post telling the USPS to stop encouraging direct mail? Yeah, readers came down on all sides of that issue, and not all of them were the author’s. That’s alright. At least people were reading about and interested in industry issues, which is the whole point of creating all this content, anyway.Are you a marketer in a “boring” industry? How do you make your content interesting? Editor’s Note: This post was originally published in July 2012 and has been updated for freshness, accuracy, and comprehensiveness. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]

first_img Instagram Marketing Originally published Feb 14, 2017 6:00:00 AM, updated October 30 2019 Topics: For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are — and for many folks, that’s Instagram.Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Unsure how to post and schedule great visual content?We’ve got tools and solutions to all of that, whether you’re new to or experienced with using Instagram for business.In this YouTube Live event, experts from Iconosquare and HubSpot will teach you the most current strategies on how to grow, delight, and transform your Instagram audience into leads. With your help building the agenda, we’ll get your most burning questions answered by two bonafide Instagram experts.Meet the Instagram Experts Don’t forget to share this post!last_img read more

The Best Advice for Agencies in 2018: 15 Experts Weigh In

first_imgRunning an agency is hard. There are daily growth challenges that need to be overcome. Luckily, you’re not the only one coming up against these problems. We spoke with agency thought leaders and experts about a number of these problems in our monthly webinar series.The HubSpot Agency Expert Webinar Series is a great opportunity for agency owners to learn from thought leaders in the agency space.This monthly webinar series focuses on a variety of topics from agency growth to brand building to sourcing top talent and winning new clients.To help start you off the on the right foot, we’ve compiled agency expert advice from 15 different thought leaders and agency experts. If you want to watch any of the webinars in full, you can find them all here.Click here to register for the Agency Expert Webinar Series to learn more from leading agency expertsThe Best Advice for Agencies in 20181. Michael Gass, Author of Fuel Lines, emphasizes on the fact that a clear plan and positioning strategy are good growth hacks for a successful agency business. “Three things a new business director needs for success – Create a plan, develop a process and have a positioning strategy” (Click to Tweet)2. Lee Frederiksen, Managing Partner at Hinge Marketing, talks about the importance of brand building, reputation and visibility in the market for getting referrals from top clients. “Always prioritize your topics/ terms/ keyword targets not only just based on volume, relevance, competition and seasonality but also their potential profitability towards the business.” (Click to Tweet)4. David C. Baker, Principal at Recourses Inc., advises marketers to refrain from making business mistakes which can ruin the agency’s reputation in the market.”Don’t chase growth without understanding the implications of it” (Click to Tweet)5. Brian Regienczuk, CEO & Co-Founder of Agency Spotter, in this Marketing Trends Report 2018, talks about how agency owners should be aware of seasonal services and how agency selection and search has changed over the years.“In 2018, the top 5 marketing trends are Direct Marketing, Email Marketing, Search SEO/PPC, Inbound Marketing, and Healthcare Marketing” (Click to Tweet)6. Peter Levitan, President at Peter Levitan & Co., says that a smarter pitch is very powerful at fetching more clients.”Pitching your agency is always good since it is an indication that your agency is healthy and exciting, your new business program is working well and makes more profits” (Click to Tweet)7. Jody Sutter, Owner of The Sutter Company, emphasizes the power of storytelling for attracting more prospects.”Always choose the right message, have an organising principle and create an emotional connection” (Click to Tweet)8. Olivia F. Scott, President at Omerge Alliances, talks about best product positioning strategies for building the desired client base.“The best way for agencies to position themselves in this digital age is to understand their brand, service offering, past client experience and deliverables” (Click to Tweet)9. Sharon Toerek, Principal at Toerek Law, speaks about how new agency models can cause legal issues for business owners.“The best legal tools that agencies can include in their work models are Non Disclosure Agreements, Agreements for Freelancers, Collective Participant Agreements, Client Service Agreements, Data Protection Policies, Software-use and originality policies for dealing with remote work issues” (Click to Tweet)10. Don Beehler, Principal at ABC&D Communications, advises business owners on how to craft a PR strategy to drive new business.”The quickest path to increasing awareness and credibility is to become a trusted source for the news media and bloggers” (Click to Tweet)”Identifying the right PR tools to accelerate the process is very vital. Good examples are Help A Reporter Out(HARO),, and Google Alerts” (Click to Tweet)11. John Gleason, Founder & President of A Better View Strategic Consulting, talks about best client practices and behaviors that agency must adapt to engage and win more clients.”Clients rely on agencies to accelerate their scalability, provide innovative solutions, add value, solve complexities, speed up processes” (Click to Tweet)12. Kyle Racki, CEO at Proposify, advises marketers on how to increase lead generation and close rates.”The best working model for lead generation for agencies come via word-of-mouth, inbound marketing, outbound sales and partner referrals like HubSpot” (Click to Tweet)13. Drew McLellan, CEO of Agency Management Institute, emphasizes on key mistakes which agency owners make which reduces profitability.“Many agencies struggle with their pricing strategy, it’s not about the dollar amount put on the prices but how the pricing options are presented to the clients” (Click to Tweet)14. Pete Sena, Founder & CCO of Digital Surgeons, discusses the importance of creating an internal culture of content for driving marketing and business development.”An internal culture of content will drive awareness, increase revenue and level up teams in their learning process” (Click to Tweet)15. Doug Kessler, Creative Director at Velocity Partners, talks about the unique concept of honest marketing and its benefits towards building a better brand.”Total honesty surprises and delights customers, signals confidence, builds trust and attracts ideal prospects” (Click to Tweet)In this digital age, running and growing your agency is a tricky business. The HubSpot Agency Expert Webinar Series gives business owners an opportunity to soak up fresh ideas from industry thought leaders and experts to identify new growth opportunities for achieving long-term business success.Register for the HubSpot Agency Expert Webinar Series to find out more about the strategies that have worked well for leading agency experts and thought leaders. Don’t forget to share this post! “8/10 of professional services buyers say they would refer their providers based on good experience and reputation but 81.5% of firms have received a referral from people they have not worked with” (Click to Tweet)3. Aleyda Solis, International SEO Consultant, advises agency business owners to focus on using best SEO practices to stay on top of their game in the digital world. Originally published Apr 5, 2018 7:00:00 AM, updated June 28 2019last_img read more

A Comprehensive Guide to Kerning in Typography

first_imgI’m willing to bet you already know what kerning is — you just don’t realize it.While you might not recognize when kerning is done well, you certainly see it when it’s done poorly.Here’s an example of bad kerning: M a rk e t i ng .Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Kerning is adjusting the space between letters, and either increasing or decreasing the distance to ensure better readability or appearance.Interestingly, it’s not always best to have equal spacing between each letter. Each letter has different shapes and curves, so sometimes kerning actually helps the letters look less conspicuous. For instance, a “cl” can sometimes appear to be a “d”, so you might use kerning to space them further apart.What is kerning?Kerning refers to the space between letters to ensure better readability. Since not all letters are created with equal curves and shapes, you might need to increase or decrease the distance between one letter and another, to create more legible text. Kerning improves the appearance and design of your text, which might otherwise look awkward.No matter what your job title, it’s important to understand the power of kerning. Kerning can help you create better designs, produce more visually appealing copy, or construct better presentations. Kerning is one of those actions that can push your deliverables from ordinary to exceptional.If you don’t know how kerning works, don’t worry. Here, we’ll show you how to use kerning in Photoshop, Word, and Illustrator. Plus, we’ll provide examples of bad kerning, so you know what to avoid when using kerning for your own text.Kerning vs. TrackingKerning is the adjustment of distance between two letters. You’d use kerning if you felt a word looked funky because the letters A and B were too close together. Tracking, on the other hand, is adjusting the spacing equally between each letter, to either spread apart or bring together an entire word.Kerning in PhotoshopKerning in Photoshop is incredibly easy, once you figure out where the “Kerning” tool is. If you’re designing a presentation or email template in Photoshop, and your words look a little sloppy, this is an easy way to clean up your text to improve the appearance.1. First, ensure your cursor is in between two letters. Next, select the “Character” panel, as highlighted by the red arrow below (If you can’t find it, try searching “Character” within the Photoshop search tool). 3. Within the “Character” panel, you’ll see a V/A (with a little arrow below the A). That’s the “Kerning” tool. It’s automatically set to “Optical”. Click the down arrow to see your options for kerning. 4. For instance, I chose the number “75”. If you’re unsure how much space you want between your letters, test out a few different options. The negative numbers make your letters closer together, and the positive numbers create more space between the letters.5. Now, there’s a nice “75” point space between my “K” and “E” (of course, this is probably an example of bad kerning … ). Important note: There’s a quicker option to use the “Kerning” tool in Photoshop. If you click in between two letters, you can hit “Option” and then hit the “Right” arrow. This will create more distance between letters.Kerning in WordIf your writing copy in Microsoft Word, or using Word to design a poster, you might want to use kerning, especially if your font is bigger and the letters look awkward.Fortunately, it’s easy to do.Within a Word document, go to “Format” and then click “Font”. FYI, I left my cursor in between the “K” and the “e” in the document, because that’s the space to which I wanted to apply kerning. Don’t forget to share this post! 2. Similar to Photoshop, there will be a “V/A” tool, with a little arrow underneath the “A”. That’s the kerning tool. With your cursor placed between two letters, increase or decrease the number beside the kerning tool — as you can see, I set mine to “200”. 3. Now, I have a (admittedly, very ugly) space between my “K” and my “E”.Examples of bad kerningI’ve probably already shown you plenty of bad kerning examples throughout this piece, with my own attempts at kerning on various software.But if you’d like to see more, don’t worry — we’ve got some hilarious real world examples, to show you just how important (good) kerning is.Here are a couple examples of bad kerning:1. Bus sign gone wrong.2. What’s up with this spacing? 3. I think fixing this sign would be worth the investment.4. Watch out for bad kerning, too. 5. This gives me a headache. 2. Next, click “Advanced” within the Font panel. 3. Under the “Advanced” section, you’ll see “Kerning for fonts” with an empty box to the left of it. Check that box. Then, input a number (I put “20”, which you’ll see circled). The number you choose will depend on how much space you want between the letters.4. There’s now “20” points of kerning in between the “K” and the “e”. Kerning in IllustratorFinally, let’s take a look at kerning in Illustrator. Since many designers and marketers use Illustrator for clients or for personal projects, it’s important to know how to apply kerning to your letters.Kerning in Illustrator is an almost identical process to how you’d do it in Photoshop (which makes sense, since they’re both Adobe products). Nonetheless, here’s how you do it.First, click the “Text” tool and put your cursor in between two letters — I put mine in between the “K” and the “E”. Then, find your “Characters” panel. Originally published May 22, 2018 8:00:00 AM, updated July 12 2019 Design Topics:last_img read more

Ashes 2019: Ricky Ponting optimistic about Australia’s win in third Ashes Test

first_imgDespite admitting England played really well on day three of the third Ashes Test, Former Australia player Ricky Ponting is optimistic about Australia’s win in the game as he feels that Tim Paine-led side has got ‘plenty of runs’.England played brilliantly on day three and need 203 runs to win with seven wickets in hand. It was Joe Denly and Joe Root’s 126-run partnership which has put England on a dominating position in the match.”I know England have played really well this afternoon, they dug deep. Denly and Root’s partnership was outstanding, but I think Australia has still got plenty of runs,” quoted Ponting as saying.Both Denly and Root scored their respective half-century in the fourth inning. However, soon after scoring a half-century, Denly (50) was dismissed by Josh Hazlewood.Ponting said that Hazlewood and Pat Cummins have bowled ‘outstandingly well’ right through the game.”We’ve seen Hazlewood (2-35) and Cummins (1-33) bowl outstandingly well right through the game and I think as the game goes on Nathan Lyon (0-42) is going to come in to it more and more,” he said.Ponting believes that the new ball will have a great impact on the game when the match will start on day four.”The wicket looks like it’s flattened out considerably late this afternoon but there’s a new ball around the corner tomorrow morning. It’s been a new-ball wicket all game. The other thing we’ve seen is in the game it has been a really hard wicket for anyone to come in and start on,” Ponting said.advertisementRoot (75*) and Ben Stokes (2*) will resume day four from 156/3.Also Read | Ashes 2019: Tough for anyone to fill Steve Smith’s shoes, says Marnus LabuschagneAlso see:last_img read more

WWE Draft results: Seth Rollins drafted in Raw, Brock Lesnar in Smackdown

first_imgWWE Draft was the fourteenth edition overall and the second draft of 2019, following April’s Superstar Shake-up. The draft began on the October 11 episode of Friday Night SmackDown and concluded on the October 14 episode of Monday Night Raw, with SmackDown airing on FOX and Raw on the USA Network.There were six rounds of draft picks during Night 2 of the 2019 draft. WWE’s CBO Stephanie McMahon again announced the draft picks for each round. Number one Raw draft pick and Raw Women’s Champion Becky Lynch defeated SmackDown representative Charlotte Flair, who replaced SmackDown draftee Sasha Banks, to earn Raw the first draft pick of the night.Raw has far more “workers” and a more robust women’s division than SmackDown, which includes a lot of big names that Vince McMahon likely wanted for the show’s first year on Fox.WWE rostersWWE will reveal “additional draft picks” like it did this past weekend following night one of the Draft, so we’ll have to wait to see who will join the official list of free agents. The only wrestler left from the first pool who wasn’t drafted so far is Cesaro.RAWMen (24): Seth Rollins (c), AJ Styles (c) [part of OC], Drew McIntyre, Randy Orton, Ricochet, Bobby Lashley, Kevin Owens, Andrade [w/ Zelina Vega], Rusev, Aleister Black, Samoa Joe, Rey Mysterio, R-Truth (c), EC3, Eric Young, Sin Cara, Cedric Alexander, Humberto Carillo, Erick Rowan, Buddy Murphy, Jinder Mahal, Akira Tozawa, Shelton Benjamin, Titus O’NeilWomen (9): Becky Lynch (c), Alexa Bliss, Natalya, Nikki Cross, Charlotte Flair, Zelina Vega, Kabuki Warriors (c), Liv MorganadvertisementSmackDownMen (16): Brock Lesnar (c), Shinsuke Nakamura (c) [w/ Sami Zayn], Roman Reigns, “The Fiend” Bray Wyatt, Braun Strowman, Kofi Kingston [part of New Day], Daniel Bryan, Ali, The Miz, King Corbin, Shorty Gable, Elias, Apollo Crews, Drew Gulak, Heath SlaterWomenWomen (5): Bayley (c), Sasha Banks, Lacey Evans, Tamina, CarmellaAlso See:last_img read more

Aamir Khan is unrecognisable as Laal Singh Chaddha. You look handsome as sardar, say fans

first_imgAamir Khan has begun shooting for his much anticipated film Laal Singh Chaddha in Chandigarh recently. The actor was spotted in the character’s look as he sported a thick beard and turban. A picture from the shooting has made it to the internet and has left fans in awe of the actor. While many are unable to recognise Aamir Khan as a sardar, many say that he looks handsome with a beard and turban.Aamir Khan sports a cute look as a sardar in the leaked picture. He is seen with a thick beard and a lilac turban complementing his checkered lilac shirt and high-waist pants. He is also wearing a pair of sports shoes.As soon as the picture made its way to the internet, his fans went gaga over his look in the remake of Tom Hanks’ Forrest Gump. One fan wrote, “Actor ho toh aisa,” while another wrote, “Wow he look so handsome as a sardar !! Couldn’t even recognize him.” Many others expressed their excitement with a wow and heart emojis. Laal Singh Chaddha also stars Kareena Kapoor Khan. She was recently spotted at Mumbai airport leaving for Chandigarh for the shoot with Taimur. Kareena Kapoor Khan with Taimur leaving for Chandigarh to shoot for Laal Singh Chaddha.Earlier, Kareena Kapoor’s pictures from the shoot also made it to the internet. The actress is seen in a simple pastel pink salwar-kameez and dupatta with no make-up look.Recently, Aamir Khan took to social media to reveal the logo of Laal Singh Chaddha revealing the release date of the film. The film is slated to hit screens on Christmas, next year.On his 54th birthday this year, Aamir Khan made the big announcement. He revealed that he will be playing the lead role in the Hindi remake of Forrest Gump which will be directed by Advait Chandan. Tom Hank was the lead actor in the 1994 film directed by Robert Zemeckis.ALSO READ | Kareena Kapoor Khan’s look from Laal Singh Chaddha leaked. See picsALSO READ | Laal Singh Chaddha on Christmas 2020: Aamir Khan announces gift for fans in new videoALSO READ | Kareena Kapoor leaves for Chandigarh to shoot Laal Singh Chaddha. Little Taimur tags alongALSO READ | Shah Rukh Khan is part of Aamir Khan’s Laal Singh Chaddha. But it’s not what you thinkALSO WATCH | In conversation with Aamir Khan and Kiran Raolast_img read more

Emmanuel Ogbah Earns National Defensive Player of the Week

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. The Big 12 announced yesterday that Emmanuel Ogbah earned a share of the Big 12 defensive player of the week. On Tuesday, Emmanuel Ogbah earned the distinction of the AutoNation National Defensive Player of the Week as selected by the Football Writers Association of America. He is also the Lott IMPACT Player of the Week, it was announced today.Ogbah leads the Big 12 and ranks fourth nationally with 7.5 sacks. His 11.0 tackles for loss leads the Big 12 and ranks fifth in the nation.“You watch the games on Sundays and see the beating that NFL quarterbacks take and you wonder why in the world anyone would want to be an NFL quarterback these days. Well, Emmanuel Ogbah creates that for us,” Mike Gundy said earlier this week.AdChoices广告The #EManOKST train is on a roll.last_img read more

Expectations Need to be Recalibrated for RB Jeff Carr

first_imgIn a preseason that generated plenty of buzz surrounding true freshman running back Jeff Carr, that buzz has yet to turn into meaningful on-field production up to this point.Just a week before the season began, Mike Gundy told reporters that he expected Carr to touch the ball 12-15 times. “We’d like to have him up and running by the middle of October,” he said.Today marks the middle of October, and it’s clear Carr is not prepared to tote the ball 12-15 times. Not yet anyway.Working in an offense that hasn’t run blocked as well as many expected, there are several major factors that have played against Carr – including his lack of size and apparent indecisiveness as a runner. That’s not to say that Carr doesn’t have a bright future; his shiftiness and speed are going to be a nightmare for the opposition in the future – but the lofty expectations headed into the season for Carr seem a little unfair now, and it’s time those expectations be recalibrated.AdChoices广告 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more