There is a reason to do work in a certain order, to plan your week, to be a disciplined “me manager.”You don’t always get to decide when you do some of the work that you need to do each week. Some clients need you to be available when it fits their schedule. Some prospective clients are only available at certain times, and sometimes the time they have available conflicts with the plans you’ve made.You don’t live in a perfect world. But if you did, this is what it should look like.Above the FunnelYou should first do the “above the funnel” work you have to do each day.If you don’t do this work first, it is likely that it will never get done. You will have clients that need your time and attention. You will have urgent issue that creep up and steal your time. You may be distracted and fall into a reactive mode, waiting for that next email to pop up or the phone to ring.You will not prospect if there is something you can do that feels like work, even if it doesn’t produce the result you need (unless you are a hustler, of course, then you’ll make your calls no matter what, because that’s what hustlers do).In the FunnelYou want to do this work first. No one understands the desire to start at the bottom of the funnel and work the deals closest to closing first, ensuring that you get them across the line now. By closing deals, your client realizes the value of your solution now, and you book the revenue now, and everybody is happy.By putting “in the funnel” deals first, you will neglect your “above the funnel.” You will sit on your deals like a mother hen, patiently waiting for them to hatch. If you are being honest, you know that you make the call, schedule the appointment, or run the meeting you need to run to move these deals through in an hour.Work on “in the funnel” deals second. Do your “above the funnel” prospecting and nurturing work first, then move everything in the funnel forward.Opportunity CreationYou are not a farmer, and you are not an order-taker. But you also can’t neglect your existing clients.Your existing clients are a source of future opportunities. After you have done the “above the funnel” work, and after you’ve done the “in the funnel” work, you have to work on what has already come through the funnel.What new challenges do your clients have? What new ideas do you have that will create a new and greater level of value for them?Make the calls, schedule the meetings, and identify new opportunities. Those new opportunities go right back into the funnel and ensure you are maximizing the value of your client relationships and building a rock solid pipeline.Work your funnel from above, to within, to below to create, win, and maximize your opportunities. Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Now
A baby girl weighing just 520 gm has become the tiniest in South Asia to survive a major abdominal surgery. The girl, born premature at 26 weeks of pregnancy, was operated upon as 12-day-old in Udaipur following progressive distension of her abdomen because of which she was unable to get the milk feed. The surgery entails a very high mortality ranging between 60% and 80% and the chances of survival were less than 10% in the Udaipur case.The baby, Jhanvi, was born in February this year to Umesh and Madanlal Arya, hailing from Madhya Pradesh’s Shivpuri district. She was conceived after 29 years of marriage by in-vitro fertilisation (IVF) technique. Paediatric surgeon Praveen Jhanwar and his team carried out the emergency abdominal surgery under general anaesthesia which lasted one-and-a-half hours. The post-operative course was like a rollercoaster. There were several hurdles, infections and blood transfusions along the way and regular screening of heart and brain was performed to rule out any bleeding in brain.Dr. Janged said Jhanvi’s weight was now close to 2,110 gm and that her progress and clinical course in the neonatal intensive care unit was satisfactory.
Odisha continues to remain in poll mode even though a month has passed since the Assembly and Lok Sabha elections were held in the State simultaneously in four phases in April.Elections were to be held for two Assembly seats — Patkura and Bijepur — and four Rajya Sabha berths in the State. Four Biju Janata Dal members of the Upper House of Parliament have contested and won the recent Assembly and Lok Sabha elections.The Patkura Assembly constituency was first scheduled to go to the polls on April 29. However, polling was adjourned following the death of BJD nominee Bed Prakash Agarwalla on April 20. Mr. Agarwalla’s wife Savitri Agarwalla filed the nomination as a BJD candidate when polling date was scheduled for May 19.Polling in Patkura was deferred again due to Cyclone Fani that devastated many coastal districts on May 3. The Election Commission of India is likely to announce the date of polling for the constituency shortly.On the other hand, the Bijepur Assembly seat in western Odisha has already been vacated by Chief Minister and BJD president Naveen Patnaik. The bypoll will be held in Bijepur within six months after the ECI announces the schedule. Mr. Patnaik had won from two Assembly segments — Bijepur and Hinjili — in south Odisha.The Bijepur seat will witness a triangular contest involving the three major parties — the BJD, the BJP and the Congress. A triangular contest is also likely in the Patkura seat.Lobbying for seatsMeanwhile, lobbying has started in the BJD for the Rajya Sabha seats that were to fall vacant before completion of the term. While Rajya Sabha members Anubhav Mohanty and Achyuta Samanta have got elected from Kendrapara and Kandhamal Lok Sabha seats, two other members of the Upper House — Pratap Keshari Deb and Soumya Ranjan Patnaik — have got elected to the State Assembly from Aul and Khandapada seats.While the BJD, with 112 legislators in the 147-member Assembly, is certain to bag three of the four seats easily, election to the fourth seat will be crucial since the BJP, which has become the main Opposition party, does not have the required numbers to win a single seat comfortably. The BJP has won 23 seats in the Assembly and Congress has nine.
What’s behind the display of Chinese flag in Boracay? LATEST STORIES View comments To many, it looked like Creamline was head and shoulders above the competition in the Premier Volleyball League Open Conference and that a championship was virtually preordained.Don’t tell that to the backbone of the Cool Smashers’ offense.ADVERTISEMENT It’s bust for SMB sans Wells Setter Jia Morado said the road to the sweep was filled with obstacles.“But we really made it a point to power through and be there for each other and trust our whole coach staff,” she said.Conference Most Valuable Player Jema Galanza said what the people didn’t see was the perseverance that the team showed, especially under the watch of coach Tai Bundit, who is known to be very stringent when it comes to drills and fitness routines.“We experienced much hardships and sacrifices this conference, there were a lot of stories behind the scene,” said Galanza, who said the players had to be up 5 a.m. for the 6 a.m. grind every single day.ADVERTISEMENT Alyssa Valdez swore that the team’s championship romp late Saturday night, when it blanked PetroGazz in the finale to complete a record sweep of the conference, was far from the smooth run Creamline made it look like.“We went through a lot of struggles and challenges this conference,” said Valdez who scored 19 points in Creamline’s 29-27, 25-22, 27-25 win over PetroGazz in Game 2.FEATURED STORIESSPORTSGreatest ever?SPORTSFormer PBA import Anthony Grundy passes away at 40SPORTSSan Miguel suspends Santos, Nabong, Tubid indefinitely after ‘tussle’ in practiceValdez missed five games in the long, double-round conference but the Cool Smashers still managed to win all 20 matches all the way to the title.“Me personally, I was out a few games and I saw how my teammates stepped up. That’s where I saw our full potential,” said Valdez, who had to divide her time between Creamline and the national team preparing for the Southeast Asian Games. Duterte officials’ paranoia is ‘singularly myopic’ Don’t miss out on the latest news and information. Drilon apologizes to BCDA’s Dizon over false claim on designer of P50-M ‘kaldero’ MOST READ Ethel Booba on SEA Games cauldron: ‘Sulit kung corrupt ang panggatong’ Duterte calls himself, Go, Cayetano ‘the brightest stars’ in PH politics PH women’s volleyball team motivated to deliver in front of hometown crowd PLAY LIST 02:25PH women’s volleyball team motivated to deliver in front of hometown crowd00:50Trending Articles00:50Trending Articles02:11Makabayan bloc defends protesting workers, tells Año to ‘shut up’03:07PH billiards team upbeat about gold medal chances in SEA Games01:38‘Bato’ to be ‘most effective’ CHR head? It’s for public to decide – Gascon02:07Aquino to Filipinos: Stand up vs abuses before you suffer De Lima’s ordeal01:28Ex-President Noynoy Aquino admits contracting pneumonia00:45Aquino agrees with Drilon on SEA games ‘kaldero’ spending issue Priority legislation in the 18th Congress Rice industry paralysis Sports Related Videospowered by AdSparcRead Next Matteo Guidicelli had saved up for Sarah G’s ring since 2014?
With 52 percent of Americans saying they work during vacation, having a focus on work-life balance at your organization is more important than ever, according to a July 2012 Harris Interactive report. Because of the increased financial pressures and economy, people are working harder and longer hours than before. This extra work often leads to a less engaged and productive workforce who are resentful, angry, and left feeling less than appreciated.Enter in your flexible workforce. The desire for professionals to have flexible schedules to better manage work and family life is also on the rise as 83% of Americans are attracted to this type of flexible work lifestyle. Companies are listening and in record numbers are offering their employee populations different work-life options including flexible work schedules, telecommuting, and the ability to work from home. These work-life balance programs and scheduling options offer employees the flexibility to work when, how, and where they want. And that makes your workforce very happy, engaged, and less overwhelmed. It’s also equally challenging for your managers who must learn to begin managing, developing, and leading this new virtual and flexible employee.Companies that offer these work-life balance programs can leverage these benefits as part of their recruitment strategy to help attract and retain the best and brightest talent. It’s a critical selling point especially for someone like me, a working mom.Our roles as woman, moms, and spouses are evolving, making a more flexible lifestyle even for both parents a must. Many of us are moms and dads balancing the expectations of work and family. Companies who offer flexible scheduling programs often called workshifting can attract these high potential employees with little to no increase in salary and corporate benefits programs. In fact, 17% of employees said they would consider taking a cut in pay if offered a flexible work schedule.While I’m not in favor of offering employees to take a reduction in pay for flexible scheduling options, the study proves how important achieving work-life balance is to the American collective. Flexible work schedules provide companies other added benefits including a reduction in energy, property, and maintenance expenses by having your team work virtually.The key to recruiting talent using your company’s work-life balance program is in its messaging. Employer branding campaigns should focus efforts on your flexible scheduling and work from home options that are available. Be honest and let your employees who participate in your current programs speak for themselves through powerful testimonials using social media and video. Be upfront and specific about your current employee flexible scheduling programs, and put them in writing. By offering these benefits to new employees instead of only tenured employee population, you are setting yourself apart from your organization’s recruiting competition. This makes the candidate offer process easier, giving you the best possible and best performing talent to choose from.
Writing your resume is simple, right? You just open up a Word document and start dumping your responsibilities, a few metrics and just the right amount of keywords onto the page. And voila, that pesky task is done. Wrong! Resumes are strategic marketing communications that must be created thoughtfully and with oomph.Books are written on the subject and still careerists struggle. One blog post or article cannot comprehensively guide you on building that perfect resume. That said, in bits, bytes and chunks we can construct tips and strategies and highlight everyday mistakes to avoid to help you get out of the resume-writing starting gate. Following are five common resume mistakes along with solutions to fixing them so you can more readily land that next great job!Mistake #1:Using an objective. For example: “To leverage my past experience and education to secure a finance management position.” Objective statements traditionally are about you, but today’s resume should be focused on their (employer’s) needs.How to fix: Replace the objective with a focused headline and profile summary that markets your value to alleviate a company’s pain. Example headline:Financial AnalystTransforming complex business problems in technology sector into focused, data-backed solutions.Driving down costs, elevating reporting capabilities and improving decision-making processes.Mistake #2:Not including your most persuasive information above the fold. While the resume doesn’t stop after the first paragraphs or bullets or even after the first half of the page, ‘above-the-fold’ marketing does matter.How to fix: If you want to hook the reader, don’t bore them right out of the gate. Grab their attention with sizzle. So, instead of the profile summary just saying that you are a skilled financial manager with 15 years of experience, power up the message with an achievement. Example:Most recently, contributed as financial manager for a large automotive group in Kansas City, MO, a position acquired by rising through the ranks of ABC Automotive Company from the sales floor. In this leadership role, consistently performed in top 5% of the company’s pool of 20 finance managers.Mistake #3:Writing in the 3rd person. For example: Kevin Jones offers extensive experience as a project management professional.How to fix: Convert to implied first person. Example:Offer more than 10 years of project management experience with expertise in applying novel efficiency and productivity solutions.Mistake #4:Including a picture. While the value of LinkedIn rises when you post a photo to your social media profile, the same is not true for your resume. When it comes to pasting a picture into your resume file, don’t. Doing so may create problems for human resources screeners in regard to equal opportunity issues.How to fix. Simply do not include a photo. Paint vivid word pictures and stories, instead. And if you like, add a few splashes of color, a chart or graph or other impressions that add value while adding flair.Mistake #5:Using overused words. For example: visionary, dynamic leader, results-oriented, passion, integrity.How to fix. Because some of these words regularly are woven into formal job postings, it is difficult to avoid using them altogether if you want to meet the applicant tracking system (ATS) needs some companies have. So, if you do use these buzzwords, be sparing. As well, when you DO use them, be sure to build a contextual story around those words either at the time of use or later in the resume. In other words, prove, through concrete achievements, that you are visionary, or that you have integrity. Example:Leadership Impact: Captained a mission and vision focus on profitability. Engineered a >$15 million turnaround in one year, shifting unit from quarterly loss of ($8 million) to $7 million profit in Q4 2011.
Quinton Fortune has truly fallen in love with India. The food, the over-the-top adulation from fans, the atmosphere, the former Manchester United star loves absolutely everything about India. “I came to India in January earlier this year and here I am back again. I have started loving India now,” admits the former midfielder who played the 1998 and the 2002 World Cups for South Africa.In India to unearth footballing talent at the grass roots level, Fortune had a chance to watch an ISL game in Kolkata a couple of days ago and was completely bowled over with the football crazy fans of City of Joy. (Also read: Europa League: Manchester United and Tottenham Hotspur find it easy in last 32)IN LOVE WITH INDIA”It was my first time ever, watching a football game in India, and trust me I absolutely enjoyed it,” he tells India Today. “My former team mate Diego Forlan was playing (for Mumbai City FC) and the atmosphere in Kolkata was fantastic. I was told that fans are crazy for the game in this part of the country and I completely agree now. But I must say, it was very well organised. There were so many people lined up outside the stadium also. Seeing that I am sure there are a lot of positive things lined up for Indian football in future.”Fortune, just like any Man United player, enjoys a huge fan following in India.”It is amazing, there are over 35 million United fans here in India. The reception we got in Kolkata was amazing. I witnessed such a crazy atmosphere for the first time in my life.”advertisementAnd while he was enjoying all the limelight, Fortune popped the somewhat much-anticipated question to his fellow player Dwight Yorke who, along with Bojan Djordjic, were accompanying him to the Salt Lake Stadium. “(Dwight) Yorke is a good friend of cricket legend Brian Lara. I just asked him to compare a football player with Sachin Tendulkar as I had heard so much about Sachin over the years. He said Pele and I immediately understood where Sachin stands. Pele is the greatest for us in football community. There is nothing above Pele in football. However, in my opinion, if you guys fall in love with football like you do with cricket, it will be amazing for India. Of course, cricket will always be your first love, it is in your DNA and will always be there. It is in your blood. The kids we saw in Kolkata were amazing and every football field we went past, whatever we saw, India can be really good in football too.”SIR ALEX WAS THE GREATEST EVERAfter having left his home in Cape Town at the age of 14, the former United player has, like all sporting legends, a story of sweat, struggle and success to inspire budding players.”First of all, I never imagined leaving South Africa…forget about playing for Manchester United one day. My home, the food, the weather, I never wanted to leave anything. But then I knew that to realise my dream I have to make a lot of sacrifice. I just wanted to play football. Period. I never imagined playing for Manchester United and being managed by someone as great as Sir Alex Ferguson. And when that ultimately happened, I felt like Charlie the boy who got the golden ticket to the chocolate factory! I learnt so much from Sir Alex, not just lessons in football but also for life in general. He was the greatest ever.”So is he disappointed with his team’s form after Ferguson left?”It was always going to be difficult, Sir Alex was there for 27 years. Stepping into his shoes would have always been difficult. No one will do what he has done. I agree that it has not been the best of starts this year, the one we are known for but you got to be patient. The talent is there and it is just a matter of time when everything comes together. We are still in the competition. Yes, we are expected to be always the first but there’s still a long way to go in the season.”Fortune says Lionel Messi, Cristiano Ronaldo and Neymar are the best in business right now while Paul Pogba has the talent to become one of the best. However, before packing his bag to leave for Nepal, he lets out one wish.”I would like to see India play South Africa one day, am sure the atmosphere will be amazing.”advertisementLet’s hope Quinton de Kock will bring this Quinton to a cricket stadium soon!
The dream final of India and Pakistan is a day away and the frenzy and excitement among fans knows no bounds.The last time India and Pakistan battled in a final was exactly 10 years ago in the 2007 T20 World Cup. It took 10 years for another blockbuster clash and every cricket fan is looking forward to it.Amidst the hustle and bustle of the titan clash, some Pakistan fans huddled around Sourav Ganguly’s car in England and are seen waving Pakistan’s flag in front of his car.In the video available with India Today, the fans are seen chanting ‘Pakistan! Pakistan!’ yet they look eager to see Sourav Ganguly and are shouting his name as well.Ganguly is seen politely waving at the fans while he attemps to drive away.WATCH FULL VIDEOThe clash on Sunday will be the fourth time the two teams are pitted against each other in the knockout stages of an ICC tournament.India and Pakistan’s head-to-head record in the ICC Champions Trophy is level at 2-2 and come the final, one of the two will lead the record.While India displayed exceptional intensity in their virtual quarter-final against South Africa and semi-final against Bangladesh, Pakistan also outclassed England in the semi-final to make their first-ever Champions Trophy final.While Pakistan’s comeback has been appreciated by the Indian legends and India captain Virat Kohli, Pakistan’s former captain Aamer Sohail hinted at fixing in relation to Pakistan’s matches while speaking at a television show.Aamer Sohail has met with widespread criticism since then and even took a u-turn saying that his comments were misinterpreted.advertisementOn the other hand, Shahid Afridi, on his official Facebook page, talked about peace between the two nations saying “Sports are supposed to bring nations closer and not take them at war. India and Pakistan have been arch rivals but despite of that I have let that remain till the field and not brought it home.”He also talked of his fond memories of playing in India “where the Indian crowd supported me and made me feel at home. Their chants of Boom Boom and Lala still echo in my ears very loud whenever I think of it.”India and Pakistan haven’t played a bilateral series since 2012-13 season due to political tension between the two nations.
Did you know that your style and the clothes you wear affect your self-perception, your mood, and even your health? Scientists label this as “enclothed cognition.” When we choose our outfit for the day, we subconsciously adopt certain characteristics associated with it. So if you choose clothes or accessories that resemble an old lady’s outfit, you unwillingly start feeling like one too. Simple tips can help you prevent falling prey to common fashion fails that add to your real age!We found out what fashion mistakes make you look older. Let’s read through this list together and never commit them again!1. Keep your neck open.If you want to look younger, make sure you don’t hide your neck. Choose an appropriate cut instead of a turtleneck.2. No long skirtsLong skirts don’t make you look young, fresh, or sexy. Mini-skirts aren’t always an option either since they can make you look underdressed or even vulgar. Avoid wearing them and choose a knee-length skirt instead.3. Leave your cardigan at home.Even if you love your comfy cardigan, stay away from it. Especially if it’s a dull or a dark color. Choose a jacket or a blazer instead.4. No scarves, unless it’s cold.Wearing a scarf makes you look older so try to avoid wearing one unless it’s windy. Open your neck instead.5. Avoid wearing too much black.Black is a very stylish color, but try to avoid all-black outfits. It has the risk of highlighting your skin color and all your wrinkles. Brighter clothes will bring light to your face.6. Choose light makeup.Excessive makeup and very bright or dark lipstick are things that draw attention to the wrinkles around your mouth while dark eyeshadows make your eyes look heavier. Neutral shades and a lip gloss will help you look natural and young.7. Say “no” to oversized clothing.Oversized clothes make you look heavier and bigger, so wear them to the gym only. Choose the clothes that fit your size and highlight your best features.8. Avoid wearing glasses, if possible.Some people wear glasses just to look geeky, but they actually add a few years to your appearance. Take them off and consider switching to contact lenses.9. Stay away from floral prints.Dresses and blouses with floral prints make you look old-fashioned. Choose an outfit in pastel colors instead and leave the floral dress for a retro party.10. Don’t cut your hair short.Short hair might look stylish, but it adds a couple of years to your actual age. Wear a bob or long hair, if it’s thick and healthy.11. Don’t use fake tans.A fake tan never looks real and highlights all the areas on your face that you’d prefer to hide. Choose a cream with SPF instead and get a natural, even tan.Source
Warwick Junction’s maze of stalls, arches and bridges can elicit wonder in any first-time visitor to South Africa’s largest marketplace. The area’s nine distinct markets are wedged between Durban’s major train station, three highway overpasses and dozens of taxi ranks. More than 7,000 informal street vendors sell everything from clothes and fresh produce to medicines and traditional delicacies like bovine head soup. More than 450,000 commuters and shoppers pass through the marketplace every day.But behind the colorful stalls is a deeper story of urban transformation. Looking at Warwick Junction today, you would never know its troubled history as a dangerous and neglected marketplace—one that was almost wiped from existence.The story of how Warwick Junction bucked the global trend of replacing informal markets with malls and shopping centers is a testament to the compromise, conflict and resourcefulness of a small set of actors – informal workers, local officials and the small non-profit Asiye eTafuleni (Zulu for “bring it to the table”). It is a story of social healing and the enduring contradictions of a modern African city.Nearly half a million shoppers pass through Durban’s Warwick Junction marketplace every day. Photo by Kyle Laferriere When protests erupted as the city tried to forcibly displace traders, AeT supported advocacy efforts and legal challenges against the municipality. After several months of traumatic police clashes and major disruptions to traders’ livelihoods, the city paused its redevelopment plans for the Early Morning Market.But AeT knew that to secure traders’ stake in Warwick’s future, there needed to be greater recognition of informal workers’ rights. AeT started working with the non-profit Legal Resources Centre to teach street vendors legal literacy and provide pro-bono legal expertise. They also launched challenges in court. Thanks to their efforts, a court declared in 2014 that it was unlawful for the city to impound the goods of informal traders.Jewelry sellers in Warwick Junction. Photo by Kyle Laferriere “The inner city was primarily for white people,” said Richard Dobson, co-founder of the non-profit Asiye eTafuleni (AeT). “There was actually a real, real blind spot to servicing any of those communities—particularly if they weren’t white.”After apartheid, the eThekwini Municipality began an urban renewal project to reverse the decades racist urban design, disinvestment and neglect. Instead of the heavy policing policies of the past, the municipal project team began improving safety and redesigning public spaces by involving the informal workers of Warwick Junction. They added bridges, overpasses and entrances, and upgraded individual areas to better fit trading needs.It was all going well—until it wasn’t. In the lead-up to South Africa’s 2010 World Cup, the city unexpectedly announced plans in 2008 to replace Warwick Junction’s historic Early Morning Market with a modern shopping mall. Around 80,000 livelihoods would have been affected, between vendors, their porters and suppliers, and their families.Informal traders were heartbroken. Some had been trading in Warwick Junction for more than three decades and depended on the marketplace to support their families. Today, more people than ever flow through Warwick Junction. There’s even an official Markets of Warwick tour, where vendors act as tour guides to visitors. The physical space is more accessible, better accommodating travelers as well as providing safer food preparation facilities, a pedestrian bridge, storage facilities and dedicated areas for different kinds of trade.“We think it’s also starting to send the signal, particularly to informal workers in that area, that this is not a ghetto part of the city,” said Dobson. “This is actually a normal and functioning part of the city. And I think it’s catalytic.”Our blog series, Urban Transformations, spotlights finalists for the inaugural WRI Ross Prize for Cities, a global competition for transformative that have ignited citywide change. The winner, selected from nearly 200 submissions from around the world, will be announced April 10, 2019 in New York City. For more information, visit wrirossprize.org. Asiye eTafuleni is a finalist for the WRI Ross Prize for Cities. Learn more here.A Rocky Road to RecognitionIt was no coincidence that AeT formed around the same time. Its co-founders, Dobson and Patric Ndlovu, were former city officials and leading figures in the urban renewal project of the 1990s. They created AeT to keep the legacy of inclusive urban renewal alive and patch the widening gulf between informal traders and the city.Asiye eTafuleni co-founders Richard Dobson and Patric Ndlovu. Photo by Kyle Laferriere Opening Up Warwick JunctionUnder apartheid, Warwick Junction was a tightly controlled black entrance to the all-white city. With only one bridge providing a primary crossing into the city, it was intentionally designed to discourage movement, enabling local authorities to close off the city to non-whites living on the periphery at a moment’s notice. Police regularly harassed traders by confiscating their goods and enforcing “move-along” laws, which prevented vendors from stopping alongside streets and paths to trade.The Music Bridge in Durban’s Warwick Junction marketplace. Photo by Kyle Laferriere “Inclusive Design Is the Solution”Using techniques piloted in the past, AeT worked with traders to prototype basic market infrastructure, such as multi-functional tables, safer cookstoves and storage facilities. By involving traders in this process, they gradually transformed Warwick Junction’s formerly unequipped workspaces into areas that cater to the specific needs of each type of trader. The cardboard recyclers, for instance, now have secure storage spaces, so they no longer have to sleep next to their goods. AeT has led collaborative upgrades to Warwick’s Herb Market, Bovine Head Market, Early Morning Market and Bead Market.“Inclusive design is the solution,” said Ndlovu. “If you include the users during the design stages, they will look after the infrastructure, because they had input. They are valuable, and they are knowledgeable, and they know their stuff.”At the same time, AeT has developed traders’ abilities to advocate for themselves in formal decision-making processes, such as negotiating with the city over the use of public space, systematically documenting unfair practices like the confiscation of goods, and documenting deteriorating market infrastructure.“AeT gave us leadership training so that we can build our leadership capacity,” said Xolisile Nzuza, a vendor at Warwick Junction’s meat market. “They opened our eyes. Nobody can prevent us from raising our voice.”AeT’s approach provided the critical missing middle between Warwick Market’s informal trader-led organizational structures and official municipal decision-making processes. Alongside inclusive redesigns, AeT helped set the tone for a respectful working relationship between Warwick Junction’s formal and informal institutions.“Seven years down the line and the market stands here today,” said Romila Chetty, secretary of the Early Morning Market Traders Association. “It’s because of leaders like us.A vendor sells produce in Warwick Junction. Photo by Kyle Laferriere A Collaborative Way ForwardWarwick Junction is not alone in facing pressures from modernization and efforts to displace informal workers. Karachi, Pakistan is just one city that has gone a very different route. In November 2018, the city bulldozed the stalls of hundreds of informal vendors in the central Empress Market. Both informal and formal traders were affected. Some had been serving customers for more than 50 years.Empress Market and countless cases like it shine a light on the exceptional story of Durban’s Warwick Junction, showing that it is possible for cities to change and adapt to new realities without having to wipe the slate clean, at the expense of people’s livelihoods. Markets like Warwick Junction can remain a functioning part of the city, in which people come and go, all the while undergoing organic renewal in an incremental, collaborative way. AeT’s approach is now being used in other areas of Durban and other South African cities, and has influenced national projects in Johannesburg, Cape Town and the Port Elizabeth Municipality.Toe Shozi, a jeweler, gives a tour of Warwick Junction. Photo by Kyle Laferriere
Real Madrid captain Sergio Ramos added another feather to his cap on Wednesday but it is something he won’t be proud of.Ramos, 32, became the most booked players in the history of the Champions Leaue during Real’s clash versus AS Roma in the Group G fixture at the Santiago Bernabeu.Ramos, who hasn’t been the greatest when it comes to discipline, picked a record 37th yellow card in his 115th Champions League game. He was cautioned during the first half of Real’s 3-0 win over Roma on Wednesday.In the process, he overtook Manchester United’s Paul Scholes as the most most cautioned player in the competition. Sergio Ramos now has 37 yellow cards to his name in the Champions League (Reuters Photo)Ramos also holds the record for most yellow cards in a single Champions League campaign. He picked up five bookings during the 2010-11 and 2012-13 seasons while Scholes, who was an extremely clumsy tackler during his playing career, never earned more than four yellows in one campaign.Ramos, who has lifted Europe’s top prize on four occasions, has been sent off a record 24 times for Real Madrid, double the amount of the club’s next biggest offender, Fernando Hierro.He has also been dismissed more than any player in the history of La Liga, receiving 19 red cards in Spain’s top flight.By comparison, the Spaniard has remained relatively trouble free in the Champions League, being sent off only three times despite his considerable yellow card count.Ramos has never been sent off in 158 games for the Spanish national team.advertisement(With inputs from Reuters)
If marketers are looking to get even more out of Facebook, it’s time to invest in interactive content. In fact, any visual content will help; this stat includes both video and photos! So if creating a video feels a little bit out of your league, perhaps you can simply brush up on your infographic skills. We’ve even created a simple template for you so you can make them without a designer, right in PowerPoint!11) But don’t get too excited about people sharing that content on Facebook. Topics: The least amount of benefit was seen from lead generation on Facebook — but if the social network is helping brands with customer generation, they might just be dealing with a low-volume/high-quality situation … which isn’t the worst scenario to find yourself in. But, it still may be worth a gander at our free ebook, How to Generate Traffic & Leads With Facebook, for a little assistance.8) The opportunity for Facebook ROI is certainly there …It’s marketing 101, really: engage with your audience using their preferred method. Your target audience wants to post to your Facebook Page’s Timeline? You sure as shootin’ better have a Facebook Page to post to. And one that’s being monitored and updated at that.9) Facebook Timeline has helped with engagement, too. If you have a large enough audience, that ratio isn’t half bad. But if you’re working with only a couple hundred fans, you’ll see every piece of content you post to Facebook get more traction once you expand your reach. So keep posting visual content — high engagement means it shows up in users’ News Feeds the most, so you’ll grow your reach faster — and then start focusing on converting those fans into leads by posting a bit more lead generation content.12) But if you really want engagement on Facebook, you still have to do it the old fashioned way.This doesn’t mean, however, that you can’t still use a social media publishing template to get some of the dirty work done in advance. Think of the content you’d like to post to Facebook during the upcoming week, and craft the copy, shortened links (don’t forget to include a tracking URL!), and any image you’d like to include. We’ve actually already created the social media publishing template for you — just download the free Excel spreadsheet, fill it in, and make your life a heck of a lot easier!So any of these Facebook stats surprise you? Check out the rest in our newest free ebook, 47 Handy Facebook Stats and Charts. Wow, we’ve come a long way, baby. And I only expect that number to keep skyrocketing as marketers learn more about how Facebook can help their businesses, and as Facebook continues to roll out more personalization options for advertisers and marketers.3) But it’s not just Facebook … Some marketers might be convinced they can generate leads from social media … but do they really turn into customers? Turns out, they do. And they require less of marketing’s budget to do it, too. That’s a pretty sweet deal.5) And it definitely makes sense to invest in Facebook for marketing. Even if you fall into that 42% of marketers who see Facebook as critical or important to marketing — and frankly, even if you just think it’s mildly helpful — remember that integrating your social channels is crucial for optimal results. Encourage Twitter followers to become Facebook fans, Facebook fans to comment on your LinkedIn page, and Pinterest users to share their images on your Facebook Timeline. There’s plenty of opportunity for cross-channel promotion that will help you grow your reach.4) Marketers’ investment in social media makes sense! Facebook Business Pages Were you one of those people back in 2008 who looked at your Facebook profile and thought … “I see some real potential here for business owners.”No?That’s cool. Well, how do you feel about the idea now? Is Facebook as a marketing mechanism ridiculous, a no-brainer, or somewhere in between?Well, if you’re looking for some comrades who share your point of view — or you’re still trying to establish one (that’s okay, too) — we have some stats to help you out. Actually, we have 47 of them. And 12 of them are in this blog post. To read the whole lot of ’em, check out our latest free Facebook ebook, 47 Handy Facebook Stats and Charts. And to get a sneak peek that might help you get a little perspective on how Facebook is being utilized by other marketers, and whether it’s working or not, check out some of the stats, charts, and graphs below!12 Revealing Facebook for Business Marketing Stats1) Facebook matters for business owners. Originally published Sep 11, 2012 4:30:00 PM, updated July 28 2017 That’s not just the marketers who think it’s nice. There’s a significant chunk of marketers and business owners whose marketing strategies rely heavily on Facebook.2) How does that compare to business owners’ opinion of Facebook marketing in 2009? If you were wondering how it would look if we drilled down into Facebook, there’s your answer. The big blue book of faces generates customers. And not just for B2C companies! You hear me, B2B marketers?!6) So, who is kicking the most butt with Facebook customer generation? Since the new Facebook Timeline design rolled out, brands have seen a tremendous increase in engagement — things like comments, likes, and shares of posts. That’s good news for marketers, because Facebook’s EdgeRank algorithm favors these posts more, which means it’s more likely their posts will show up in users’ news feeds. That’s a recipe for success for marketers trying to expand their reach!10) Interactive content is leading the way for engagement. Lots of industries are dominating with Facebook marketing, but retail is the reigning champion (for now, anyway). We’ll get that “Software” bar in the middle rising if our lives depend on it ;-)7) So, where do marketers struggle with Facebook? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
India vs Bangladesh, Asia Cup 2018 Final, live streaming: Final match live telecast from Dubai. Watch Asia Cup Final, Ind vs Ban cricket match free live streaming online: Watch IND vs BAN Final match Live on Hotstar, JioTV and Airtel TVIndia vs West Indies live streaming: Where to watch IND vs WI 2nd Test Day 1 live streaming onlineDefending champions India are the favourites to lift the Asia Cup trophy for the record seventh time when they face a confident Bangladesh in the final at the Dubai International Cricket Stadium here on Friday.For India, the last-ball draw against Afghanistan in their final Super Four encounter on Tuesday will serve as an eye opener despite all the top guns, including skipper Rohit Sharma and his in-form opening partner Shikhar Dhawan were rested for the inconsequential tie.Chasing a competitive 253, India under Mahendra Singh Dhoni got off to a flier from the new opening pair of Lokesh Rahul (60) and Ambati Rayudu (57) before a mini collapse, coupled with a few run-outs and umpiring errors, eventually resulted in a tie.The moment Tamim came out to bat with broken finger, my Asia Cup was won: MortazaWith both Rohit and Shikhar set to return to the playing XI, and Rahul and Rayudu in equally top form, it will be interesting to see if the Indian team management decides to play Rahul in the middle order.India could be in for a surprise if they take Bangladesh lightly: Sunil GavaskarIn such a scenario, the axe could be either on Dinesh Karthik or Kedar Jadhav, but the latter’s part-time off-spinning ability gives him an upper hand.advertisementThere will always be rivalry between India and Bangladesh on field: Shikhar DhawanGoing into the final, India, who made as many as five changes in their tie against Afghanistan, will be boosted by the return of the regulars, especially the new ball pair of Bhuvneshwar Kumar and Jasprit Bumrah, who were dearly missed in the death overs.India clear favourites against charged-up Bangladesh in Asia Cup finalIndia will also hold a psychological advantage over the Mashrafe Mortaza-led team after their seven-wicket win in their first Super Four tie of the ongoing Asia Cup.Match prediction India vs Bangladesh Asia Cup Final: Predicted playing XI of India and BangladeshWhat time is India vs Bangladesh Asia Cup 2018 Final?The game starts on 5:00 PM IST on September 28, Friday at the Dubai International Cricket Stadium.India vs Bangladesh live streaming, 2018 Asia Cup final live telecast: Where to watch Ind vs Bang live streaming onlineWhat TV channel and live stream is the India vs Bangladesh Asia Cup 2018 Final Live Streaming on?Star Sports 1 and Star Sports 1 HD in English commentary and Star Sports 3 and Star Sports 3 HD in Hindi Commentary. Hotstar, JioTV and Airtel TV will live stream India vs Bangladesh match.Kedar Jadhav’s day out with MS Dhoni ahead of Asia Cup finalWhere will the India vs Bangladesh Asia Cup 2018 Final be played?The India vs Bangladesh Asia Cup 2018 Final will be played at the Dubai International Cricket Stadium, Dubai from 5:00 PM IST.India have been a stick above the rest in Asia Cup: Stephen FlemingWhere can I watch the India vs Bangladesh Asia Cup 2018 Final live?The match will be shown in Star Sports network and can also be streamed on hotstar.com.Where can I check the online live updates of the India vs Bangladesh Asia Cup 2018 Final?You can follow our ball-by-ball-updates of the match between India vs Bangladesh from our live blog on indiatoday.in.What are the team squads for the India vs Bangladesh Asia Cup 2018 Final?India: Rohit Sharma (captain), Shikhar Dhawan, KL Rahul, Ambati Rayudu, Manish Pandey, Kedar Jadhav, MS Dhoni (wk), Hardik Pandya, Bhuvneshwar Kumar, Jasprit Bumrah, Kuldeep Yadav, Yuzvendra Chahal, Shardul Thakur, Dinesh Karthik, Khaleel Ahmed.Bangladesh: Masrafe Bin Mortaza (captain), Shakib Al Hasan, Tamim Iqbal, Mohammad Mithun, Litton Kumar Das, Mushfiqur Rahim, Ariful Haque, Mahmudullah, Mosaddek Hossain Saikat, Nazmul Hossain Shanto, Mehidy Hasan Miraz, Nazmul Islam Apu, Rubel Hossain, Mustafizur Rahman and Abu Haider Rony.
PV Sindhu and Sameer Verma began their Hong Kong Open campaign with a positive outcome as the two advanced to the second round of women’s singles and men’s singles, respectively, in Kowloon on Wednesday.On the other hand, B Sai Praneeth and women’s doubles pair of Ashwini Ponnappa and N Sikki Reddy bowed out of the tournament after opening round losses.Later in the day, men’s doubles pair of Manu Attri-B Sumeeth Reddy and Satwiksairaj Rankireddy-Chirag Shetty will be in action against Thai pair of Bodin Isara-Maneepong Jongjit and Denmark’s Mathias Boe-Carsten Mogensen, respectively.In men’s singles, Kidambi Srikanth will take on Hong Kong’s Wong Wing Ki Vincent, Parupalli Kashyap will be up against Indonesia’s Anthony Sinisuka Ginting and HS Prannoy will face Denmark’s Anders Antonsen. Saina Nehwal will also take the court later against Japan’s Akane Yamaguchi.PV Sindhu fought hard for a 21-15, 13-21, 21-17 victory over Thailand’s Nitchaon Jindapol and advanced to the second round of the tournament on Wednesday.Sindhu just a minute over an hour to get past Jindapol in a match that consistent of three well-fought games.Also read – The year is not over yet, hope to finish on a high: PV Sindhu to India TodaySindhu began the match well with a solid 21-15 win over Jindapol in the first game. However, she let go of her intensity in the second round and was outplayed 13-21 by Jindapol.In the final game, it remained close till almost the end before Sindhu regained her touch and took the game 21-17 and the match.advertisementSindhu will next be up against South Korea’s Sung Ji Hyun, who earlier beat Japan’s Aya Ohori 21-10, 21-12. Sindhu leads Sung 8-5 in their head-to-head record but has one win and a loss this year against the Korean.Sameer Verma also got off to a winning start in Hong Kong with a comfortable 21-17, 21-14 win over Thailand’s Suppanyu Avihingsanon. Sameer, who had reached the quarter-finals in Denmark before losing to compatriot Srikanth, took just 40 minutes to win his first round match. Sameer Verma will take on China’s Chen Long in the second round of Hong Kong Open. (@India_AllSports Photo)Avihingsanon stayed in touch with Sameer in the first game and the Indian edged out the Thai but Sameer was far more in control in the second game and brought up an easy win.Sameer has a tough task ahead of him in the second round as he will be up against China’s Olympic champion and recently, the French Open winner Chen Long.The one time Sameer played Chen Long was back in 2015 and the Indian had lost.SAI PRANEETH, ASHWINI-SIKKI LOSESai Praneeth could not bring about a change in his misfortune this year as he bowed out of the Hong Kong from the first round itself, losing 21-16, 11-21, 15-21 to Thailand’s Khosit Phetpradab.Praneeth, who has struggled to go beyong the second round in the last three tournaments, had his match fitness come under scrutiny as he failed to last in the match and the rallies with the clash going into three games.Praneeth began the match on the fore taking the first game quite comfortably. However, the next two games showed exactly how Praneeth struggles with a three-game match.Phetpradab has been in a good form recently and has some wonderful strokes up his sleeves. While even Praneeth is a technically gifted player, Phetpradab could outlast the Indian on Wednesday.In the women’s doubles, Ashwini-Sikki fought extremely but the gulf in the class of the Indian pair and the Japanese pair of Misaki Matsutomo and Ayaka Takahashi. Hong Kong Open: Ashwini-Sikki won the first game but lost the next two to lose the match. (@India_AllSports Photo)Despite losing the first game surprisingly, the second seeded Japanese pair outclassed Ashwini-Sikki 18-21, 21-10, 21-8 in 52 minutes.Ashwini-Sikki played extremely well to take Matsutomo and Takahashi off guard in the first game and stayed close to them before taking it away 21-18.However, the next two games they could managed a total of only 18 points and the Japanese ran away with the match into the second round.Also watch –
Jammu, Nov 18 (PTI) Authorities Sunday discussed arrangements for the annual Jhiri Mela, scheduled to begin here next week, an official spokesman said. Deputy Commissioner, Jammu, Ramesh Kumar convened a meeting with senior officers of various departments to take stock of arrangements for over week-long mela commencing from November 22, the spokesman said. The festival is held every year in memory of Baba Jitto and his daughter Bua Kaury at Jhiri village, 20 km from here on Jammu-Akhnoor highway. Nearly eight to 10 lakh devotees from Jammu, Punjab, Himachal Pradesh and other parts of northern India visit the fair every year to commemorate the martyrdom of Baba Jittoo, a farmer who gave up his life in protest against the oppressive demands of ‘zamindars’ (landlords) about 500 years ago. The deputy commissioner stressed on synergy between different departments for ensuring adequate arrangements for the smooth conduct of the mela, the spokesman said. Kumar asked departments to put various stalls to create awareness about government schemes like Laadli Beti, SMAS, BBBP, Ayushman Bharat and agriculture-related activities among the devotees. Other arrangements reviewed in the meeting mainly included security arrangements, uninterrupted electricity, ensuring regular and safe drinking water, adequate stocks of ration and fire wood, deployment of fire tenders at the venue and conduct of various cultural programmes during the fair, the spokesman said. The Roads and Buildings Department was asked to complete the blacktopping and upgradation work of the roads adjoining Jhiri before commencing of the mela, the spokesman said. The deputy commissioner asked officials to organise sports events like kabaddi, tug of war and volleyball under the Khelo India Scheme and motivate local people to participate in the games. PTI TAS SNESNEadvertisement
India beat Bangladesh in their penultimate league match of World Cup 2019 in Birmingham to sail into the semi-finals on Tuesday. This is the 3rd time in succession that India have qualified for the last-4 stage of the sport’s most prestigious tournament.Incidentally, it’s also the 7th time in 12 editions of the World Cup that India have reached the semis – 1983, 1987, 1996, 2003, 2011, 2015 being the other instances. Notably India have prevailed in 3 out of the 7 semi-final appearances while going on to win the title twice.The latest qualification also marks the most fruitful decade for India at the World Cup as they have not missed out on a semi-final spot even once since the 2011 edition.Comparing India’s achievement with the other teams, one finds Australia being the only side to have had more semi-final qualifications – 8 times and their neighbours New Zealand tying India with 7.The 1st time India reached the semis of a World Cup was also the same year they lifted their maiden trophy under Kapil Dev. Over the next few days, India will be hoping for similar returns to that of the 2011 World Cup where they beat arch rivals Pakistan to claim a place in the final at Wankhede. The rest as everyone knows is history. Four years later, they remained unbeaten till the semis before being defeated by eventual winners Australia.India’s dominance in the ODI format in the past decade is also evident from the fact that the World Cup 2019 semis qualification marks the 6th consecutive ICC event where India have reached this stage, beginning at the Champions Trophy 2013.advertisementHere is the list of all these ICC events:Champions Trophy 2013 (Winner)World T20 2014 (Runners up)World Cup 2015 (Semifinal)World T20 2016 (Semifinal)Champions Trophy 2017 (Runners up)World Cup 2019 (Semifinal)*India will next play Sri Lanka on July 6 in their last league game before playing in the semi-finals. India’s opponents during the semis are not yet decided as the qualification scenarios for the 2 teams apart from Australia and India will only get clearer over the next few matches.Also Read | World Cup 2019: Rohit Sharma, Hardik Pandya star as India beat Bangladesh to enter semi-finalsAlso Read | Rohit Sharma-KL Rahul set new World Cup record for India
Topics: Originally published Jun 17, 2016 6:00:00 AM, updated July 28 2017 Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior.Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us haven’t considered how seemingly innocuous things like social media can have a strikingly similar effect on both our minds and behaviors. And as marketers, this is something we should be thinking more about. Any interaction your brand has with a potential customer on social media influences both their conscious and unconscious perception of your brand or company — you probably know that already. But perhaps you’re not aware of how those interactions fully play out, and to what extent.For example, there’s plenty of research that suggests social media usage actually triggers the release of dopamine, causing you to experience a rush of positive feelings every time you post, share, Like, comment, and so on. Not to mention, social media interactions can actually increase bonding between individuals, as we tend to view engagement as an act of human acknowledgement.But there’s even more to it than that. In fact, there’s a lot more going on inside the minds of our followers when they explore and engage on social media than we think. To shed some light on the situation, let’s explore a few psychological concepts as they relate to social media. 5 Psychological Concepts That’ll Strengthen Your Social Media Strategy1) NeuroplasticityThe human brain is constantly altering its behavior and responses to stimuli based on new experiences — this is nothing new. However, the growth of the internet (social media, in particular) has forced our brains to become even more adaptable. This type of evolution is called neuroplasticity, and the quick, constant evolution of the social media sphere has increased its speed and effects on our collective brains over the past decade or two.For marketers, the intersection of neoplasticity and social media results in two key takeaways:Shortened attention spans = the need for bolder, digestible messaging. Due to the onslaught of information coming at us from various platforms and devices, our attention spans are increasingly divided. In fact, a study from Microsoft reported that people tend to lose concentration after just eight seconds. For marketers, this means finding a way to devise easily digestible messaging that stands out enough to capture the interest of our audience. To give you a better sense of how to craft this type of messaging, check out this post on successful brands on Twitter. From General Electric to Charmin, these brands are finding unique ways to nail their social presence and messaging, while keeping their followers super engaged. Increased multitasking = the need for multi-channel marketing experiences.Secondly, we’ve quickly become a society of multitaskers. And our ability to multitask and interact in several different ways at the same time has trained our brains to continuously switch gears.The same study from Microsoft identified three natural attention modes that reflect consumer use of digital technology. One of which they referred to as attention ambidextrous mode, in which we “blend tasks together across devices.” We do this because we feel it enhances productivity — whether or not that is true is an entirely different argument.For marketers, this desire to multitask presents another interesting challenge. And as a result, we’re ultimately tasked with creating multi-touch or multi-channel experiences in an effort to stay top-of-mind with consumers. To help you devise a social media strategy that spans across multiple platforms, start by reading this handy guide on how the news feed algorithms work on Facebook, Twitter, and Instagram.2) NeuroeconomicsThe study of neuroeconomics, a combination of economics, psychology, and neuroscience, has become an interesting field for marketers to explore.Why? In short: Neuroeconomics focuses on how the aforementioned fields intersect, and how various factors affect human thought processes and decision making. For marketers, understanding the inner workings behind this type of human behavior is really valuable. Paul J. Zak, a professor at Claremont Graduate University, is responsible for popularizing the term “neuroeconomics,” and he has a fascinating perspective on what fuels our decisions, desires, and actions when engaging on social media. For instance, a lot of Zak’s research is rooted in the idea that social media has the ability to increase our oxytocin levels — a hormone that’s best known for fueling the bond between mothers and babies. And according to an article from Fast Company, Zak sees oxytocin as “the ‘social glue’ that adheres families, communities, and societies, and as such, acts as an ‘economic lubricant’ that enables us to engage in all sorts of transactions.” In other words, the release of this hormone can have a serious impact on the way we interact with friends, family, and brands on social media. And eventually, it can influence our buying decisions.Check out this video from the Fast Company article for a peek into how Zak sees this concept, and the presence of oxytocin in social media usage, unfolding in favor of brands:3) Transactive MemoryHumans have a “transactive memory.” In other words, we rely on social support — or “external memory aids” — to piece together our own memories.As Malcolm Gladwell, author of The Tipping Point, put it in a 2000 interview with The Atlantic:Memory is a social construct: we store important pieces of it in our friends and our co-workers and so forth.”However, social media has taken this concept to the next level, since we can maintain larger digital networks (both in regard to numbers and reach) than we can in real life.Of course, this has taken its toll on our collective memory and attention spans — and whether that is a long-term net positive or negative is a subject for another day. However, marketers should consider this when creating and placing content meant for social media.People generally won’t invest a lot of time into anything a brand creates in the first place, but that might not be due to lack of interest. We’re just becoming quicker decision makers in regard to what is worthy of our attention. Therefore, not only does a given piece of branded content need to have an eye-catching initial hook, it needs to come from a source that the target deems trustworthy and authentic — someone who triggers that transactive memory.4) FOMO: Fear Of Missing OutChances are that you are familiar with the term “FOMO” — or fear of missing out on a fun or exciting activity.This concept is hardly new, however, it has significantly evolved as we’ve begun to document much of our day-to-day activities on social media. These days, we don’t have to wait for a friend to tell us they are doing XYZ to trigger feelings of exclusion. In fact, all it takes is a quick scroll through your social media feed to spark this type of anxiety. And this is something that brand marketers can use to their advantage in the social sphere.Nearly everyone follows at least a few brand accounts on social media — whether it be Instagram, Twitter, Facebook, Snapchat, etc. For brands, this means there is an opportunity to tap into this psychological fear to suggest that your audience could be missing out if they don’t buy your product, or attend your webinar, or check out your new website, or … well, you get the point. Generating a little anxiety and jealousy goes a long way towards establishing a connection with your target audience, but be sure to use the tactic wisely. Some research suggests that there are several real consequences of FOMO — such as “increased dissatisfaction with one’s life” and a “decrease in privacy” — so for the sake of others, keep things friendly.To help, here’s a great example from the folks at SXSW of how to tap into FOMO the right way:5) Status AnxietyAt this point, we’ve established that social media can make us anxious or trigger negative emotions … but that doesn’t mean we have to use it for evil. Just like we found a positive way to spin the concept of FOMO, we can do the same for status anxiety.Here’s the thing: Humans have had some level of status anxiety for as long as we’ve formed tribes and gathered into groups. We want to be perceived highly. We want to be desired. We want to be thought of as intelligent, attractive, and humorous. And we want to be seen as a valued member of the group.Essentially, we want to be liked — and we want to be “Liked” on social media, too. But growing your Likes, followers, and engagement is a two way street: you have to Like people back, and make them feel good about their interactions with your brand in a way that goes beyond mere reciprocation. You need to do something that is going to elevate their status amongst their peer group.For marketers, this might mean rewarding the MVPs of your audience with social media shoutouts, or giving them exclusive invites or content that they can share with their followers.The ones who get the direct rewards will get the happy chemical reaction, and everyone else will be just feel a little anxious for being left out — which can do wonders in terms of sparking new participation and engagement.How do you use psychology to inform your social media strategy? Share your favorite tips and concepts in the comments below. Don’t forget to share this post! 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1. VirtualSpeechPracticing a speech without an audience can be helpful, but the experience doesn’t emulate the pressure of an evaluating crowd. You can nail a dry run ten times in a row on your own, but when you actually step on stage and see your audience, the nerves can debilitate your abilities.Fortunately, VirtualSpeech can help you hone your public speaking skills — the app places you on a virtual stage with a virtual crowd, where you can practice your speech or presentation in front of an audience that imitates the mannerisms and sounds of real people. Their movements and sounds are fully customizable, so you can ramp up the distractions and virtual judgement as much as possible. And at the end of your virtual speeches, the app will analyze and score your verbal and nonverbal communication.You can also add your own slides into your virtual presentation, practice for job interviews, learn how to network, and sell in a wide range of sales situations.So far, people mostly use virtual reality to entertain themselves. But VirtualSpeech stands out as one of the first VR apps that can actually train you to become a better professional.Available on: IOS and Android for Free2. Jaunt VRJaunt VR wants to make immersive storytelling the future of entertainment. The app offers hundreds of 360-degree films, shows, documentaries, tours and concerts, all in virtual reality.When you put your headset on, you’ll transport to a virtual room where you can choose from a massive collection of immersive experiences, segmented by 20 different channels. At the touch of a button, you can tour the awe-inspiring Redwood National Park, go through the San Francisco Giants pre-game routine and take the field with them during opening day, or sit back and enjoy Emmy winning documentaries.Jaunt’s content is already engaging on its own, but in virtual reality, you’ll actually feel like you’re experiencing the events they’ve documented.Available on: IOS and Android for Free3. NYT VRFor years, journalists have been surrogates for the general public by writing articles and creating videos about events that most of the world could never experience on their own. But in 2015, the New York Times decided to take their role as surrogates to the next level — they launched the NYT VR app to make journalism immersive.Since then, they’ve created over 300 VR news reports that tell some of the publication’s most captivating stories — virtual reality has a knack for evoking empathy and interest in audiences. And by placing the public into a life they might never live but definitely need to experience for themselves, like the lives of three refugee children from Ukraine, Sudan, and Syria, the Times’ VR stories can compel the world to help those who are truly in need.Available on: IOS and Android for Free4. OrbulusTeleporting to a destination at the press of a button is probably a long way from becoming a reality, but, in virtual reality, it’s, well, a reality. If you want to visit a location before you pay for an expensive vacation, or if you just want to see more of the world but don’t have the funds, check out Orbulus. You can experience the sights and sounds of various cityscapes and landscapes — ranging from Paris at night to the northern lights in Scotland.Available on: IOS and Android for Free5. Discovery VRHave you ever wanted to swim with sharks? Or play with pandas? Well with the Discovery VR app, you still can’t really do those things … but you can get pretty close. When you put on your headset, the app immerses you in the habitat of different animals, landscapes, and cityscapes. This is the most fun you’ll have learning about science since watching Bill Nye the Science Guy in middle school.Available on: IOS and Android for Free6. Google Arts & CultureGoogle Arts & Culture partnered with more than 1,200 international museums, galleries, and institutions from 70 countries to create the most accessible and immersive art and history experience in the world. By offering guided virtual tours of the world’s most famous museums and curated exhibits, you can learn about the artwork, artifacts, and stories that have molded the many unique cultures of our world.Available on: IOS and Android for Free7. Inside Abbey RoadLegendary artists — like The Beatles, Queen, and Oasis, among many others — have all recorded their best hits at Abbey Road, and the music created in the famous studio will continue to impact our culture for many years to come.Google and Abbey Road decided to create Inside Abbey Road to guide the public through a virtual tour of the studio, allowing you to explore the origin place of some of the most popular songs in the world.The tour starts with a nine-part series of the studio’s history from the 1930s until now. After that, you can explore different recording rooms that famous musicians have used, and even enter a mixing studio to try your hand at producing music.Available on: IOS and Android for Free8. InCell VRMost of us probably vowed to never touch a book about the human cell after suffering through high school biology class. But would you be willing to learn about it again if you could shrink down to microscopic size and explore an actual cell? Better yet, would you do it if you could race a virus in it?InCell VR let’s you do just that. When you play the game, you’ll speed through a human cell with a robot assistant who helps you protect it from malicious viruses.InCell VR is a traditional racing game and an educational lesson blended into one experience. You have to gain points and dodge obstacles to save the cell before the virus can destroy it, and you’ll learn little tidbits about biology along the way.Available on: IOS and Android for Free9. Minos StarfighterMinos Starfighter is like the modern, first-person version of the arcade game Galactica. By just tilting your head, you can maneuver a spaceship and blast your enemies in space battles, leveling up to face more challenging enemies as you destroy each wave. The game has never-ending play, so you can upgrade your ship and weapons to fend off your enemies as they become stronger.Available on: IOS and Android for $0.9910. Romans from Mars 360Playing Romans from Mars 360 might be the perfect training session for combating an alien invasion. Endless waves of martians bent on world domination are attacking your castle, and since you’re a roman soldier, you can only defend your castle with a crossbow. As you earn more points, you can upgrade your crossbow to shoot flaming arrows and summon earth’s elements like fire, earth, ice, and lightning to squash your enemies.Available on: IOS and Android for Free11. VR Street JumpRemember Frogger? Well, VR Street Jump is the modern, first-person version of the classic game that almost feels too realistic — you’ll feel like you’re actually dodging traffic. When you’re playing the game, just remember to look both ways. Or else a car might send you soaring across the road.Available on: IOS and Android for Free Virtual Reality (VR) Topics: A few weeks ago, I experienced virtual reality for the first time. One of my colleagues brought her Oculus into the office and let our whole team try it out. I picked the VR mini golf experience, which I wasn’t initially excited for — I’ve never really liked mini golf. But when I slid on the Oculus, I was pleasantly surprised.Entering the realm of VR mini golf was refreshing. Instead of playing on a grimy, green mat in a dingy amusement park, I was enjoying a round of putt-putt on a clean, sleek golf course floating in the clouds.Even though the environment and obstacles on the VR golf course were obviously not realistic, I still felt like I was there. After my first putt, I tried walking toward the ball. I ended up slamming into a pillar in the office. When I dangled my foot over the platform, I freaked out. I thought I was going to fall for a split second.Unlock tips, systems & recommended resources to stay ahead of the tech curve.After too many double bogeys in a row, I slid off the Oculus and returned to reality. I felt like I was just transported to a different world. I couldn’t believe how well VR played to my senses and tricked my brain into thinking I was on a mini golf course in the sky, even though I knew I was in an office.The experience made me want to try to it again. Heck, I even thought about buying an Oculus.But before you drop $400 on a VR headset like I almost did, you should know you can have nearly as much fun playing VR mini golf as you can interacting with VR apps that you can download on your iPhone or Android.Below, we’ll list 11 of them, most of which are free and work with affordable headsets like Google Cardboard.11 Virtual Reality Apps That You Won’t Be Able to Put DownVirtualSpeechJaunt VRNYT VROrbulusDiscovery VRGoogle Arts & CultureInside Abbey RoadInCell VRMinos StarfighterRomans from Mars 360VR Street Jump Originally published Jul 23, 2018 6:00:00 AM, updated October 07 2018 Don’t forget to share this post!
Instagram Followers 1. Keep your hashtags organized.To create an efficient hashtag system, you can use Excel or an Instagram analytics tool. If you choose an excel sheet, you’ll need to manually keep track of which hashtags you use, how often, and which ones correlate to your most popular posts. Over time, you’ll see relationships between certain hashtags and your most popular posts, and this can help you decide which hashtags work best for your brand.If you have a more advanced social media team, you might want to consider a tool like Iconosquare, which automatically stores top hashtags and provides reports on which hashtags reach the most people.For smaller businesses with limited budgets, Krystal Gillespie says that, “an excel sheet is the best way to start. Once you get more advanced I would highly recommend using a tool to track the data. A manual system can get overwhelming when you’re posting three times a day and using about 20 hashtags per post.”2. Figure out your magic number.Most top brands — 91% of them, to be exact — use seven or fewer hashtags per post, so it’s easy to assume that’s the magic number for everyone … right? Krystal explains that this isn’t always the case: She told me HubSpot has been more successful with hashtags ranging in the low 20s.The point is, you can’t know how many hashtags work best for you until you test it. For HubSpot, it took the team several months to find a number that worked best, and during our trial period, we ranged from seven to 30. Give yourself the same flexibility for trial and error.3. Narrow your hashtags.There are two big reasons more specific, smaller-volume hashtags are better for your brand: first, you can compete in a smaller pool. HubSpot, for example, doesn’t typically use the hashtag #marketing because it’s too broad. If you search #marketing, you’ll find pictures of restaurants, inspirational quotes, before-and-after hair style pictures, and memes.The randomness of #marketing leads me to the second reason specific hashtags are a good idea: as a user, I’m more likely to find what I need if I search for something specific, and when your business comes up for my specific search request, I’m more likely to be happy with what I found.Krystal explains: “Keeping a hashtag close to the interests of your brand really helps. We try to use hashtags tailored for a specific topic and then narrow it down further — for instance, we’d use #SEOTips if our marketing post was mostly about SEO.”Think of it this way: #dogs is more popular, but it has a wide demographic. If I search #goldenretrieverpuppies and I find your post, I’m more likely to engage with it because it’s exactly what I wanted.4. Research what other people are hashtagging.An easy way to generate hashtag ideas is to make a list of your followers or competitors and research what they’re hashtagging on their own photos. It can also be particularly helpful to research what influencers in your industry are hashtagging — by definition, influencers are people with a large social media following, so they must be doing something right.5. Test out related hashtags.When you type a hashtag into Instagram’s search bar, Instagram shows you related hashtags in the scroll-down menu. Instagram also delivers related hashtags on the next page after you click on a hashtag. This is a simple way to create a longer list of hashtags to try out.6. Follow your own hashtag.Another way to use Instagram hashtags for your marketing purposes is to follow your own hashtag. Krystal explains, “On Instagram I actually follow the hashtag #hubspot so I can find anyone who talks about us and connect with them. As long as your account isn’t private, people will be able to find you via the hashtag.”Following your own hashtag is an effective way to engage with other people talking about your brand and develop better relationships with them.7. Create a brand campaign hashtag.This is the trickiest item on the list, but if done successfully, it can pay off big time. Some businesses have successfully attracted followers by creating their own campaign hashtag. A campaign hashtag needs to be funny, clever, or at least memorable in order to work.Campaign hashtags are particularly useful for promoting a new product or upcoming event, or even just inspiring people. Red Bull, for example, encouraged followers to post Red Bull pictures with a #putacanonit hashtag (see what I mean about clever?). LuLuLemon, rather than running a more traditional ad campaign, developed a positive connotation for their brand by asking followers to post real, active pictures of themselves with a #sweatlife hashtag.Now that we’ve covered the importance of using Instagram hashtags for your business, you might be wondering how to search for Instagram hashtags within the app, or how to use the search function to find related ideas. If you’re unsure of the technical process for hashtag searching, here’s how:How to Search Hashtags on InstagramTo search hashtags on Instagram, tap the magnifying glass at the bottom of your screen, then tap the search bar at the top. Selecting the “Tags” option will enable you to search hashtags and related hashtags based on the popularity of each one.1. Open Instagram and tap the search icon.Instagram wants you to use hashtags, and has made it extremely easy to find the perfect ones for your post. To start, open the Instagram app on your mobile device and tap the magnifying glass at the bottom of your screen.2. Tap the search bar at the top of your screen.The search screen on your Instagram might first send you to a newsfeed-style page with suggested content based on topics you’ve demonstrated an interest in on social media. To switch to a hashtag search, tap the search bar at the top of this page, as shown in the screenshot above.3. Tap “Tags.”Once you’ve tapped the search bar at the top of your screen, Instagram will give you four options with which to filter your search. Instagram refers to hashtags as simply “Tags,” as shown in the screenshot below. Tap this “Tags” option, then tap the search bar above it, and begin searching topics for which you want to find a trending hashtag.You don’t have to include the pound sign (#) in your search — your results will be the same with or without it — but you will need to use this pound sign in the caption of your photo once you choose a hashtag.4. Browse hashtags based on post count and current content.Voila! You should see multiple options for hashtags based on your search. Browse around at each related hashtag that Instagram suggests for you — you might find that a hashtag with slightly fewer posts includes photos or videos that are more in line with the content you’re posting.Happy hashtagging! Adding one of the most popular Instagram hashtags to your post doesn’t necessarily mean you’ll see more interaction. Since the hashtags above are so popular, they are being used by millions of people, so your post will most likely be obscured by the competition. Narrowing your hashtag topic is important, but we’ll get to that next.Here are some of the top Instagram hashtags of 2018.1. #loveInstagram users build their photo galleries on good feelings. For this reason, the #love hashtag is ever present next to the pics of friends, family, vacations, and beautiful scenery.2. #instagoodOccurrences of this hashtag are inspired by the @instagood Instagram account, which scours the Instagram community for excellent photos and videos that are just too #instagood not to share. Add this hashtag to your content for a chance to be reposted.3. #styleThis hashtag has more than 400 million posts associated with it, making it one of the top tags in 2019. It’s used for beautifully edited photos of outfits, vacations, luxury products, and anything aesthetically stunning. Tag #style on a gorgeous outfit inspiration or new product, and Instagram users looking to add a little glamour to their lives will find you.4. #dogstagramWe all know that the internet loves cute puppies, so it shouldn’t be surprising when a hashtag for our beloved doggos trends on Instagram. It’s always a good idea to include man’s best friend in an Instagram post — your followers will love it and you’re almost guaranteed dozens of heart emojis in your comments.Source: Instagram5. #meThis is the quintessential selfie hashtag, indicating to the Instagram community that the photo it’s captioning is a picture of you.6. #fashionPeople often turn to Instagram to see what styles are “in”, looking at posts ranging from fashion week to everyday outfit inspirations. This means that a significant portion of the content on Instagram revolves around fashion — in fact, there are more than 700 million #fashion posts on Instagram today. You will find celebrities, luxury brands, clothes, makeup, and other aspirational images tagged with #fashion.7. #cute#Cute puts your content in a pool of Instagram photos and videos that elicit “awes” from all over the Instaverse. If you think your puppy is the cutest puppy that ever lived, it deserves a photo with this esteemed hashtag.8. #tbt#Tbt stands for “Throwback Thursday,” and encourages Instagram users to post an old photo of themselves or an event they’re reminiscing over. Everyone likes content from the good old days — here’s your hashtag for enjoying the nostalgia.9. #foodpornI hope you’re hungry! The #foodporn tag is brimming with mouthwatering posts of desserts, pizza, recipe videos, and so much more. This hashtag is for the best of the best when it comes to delectable treats on Instagram — find the most original, delicious, and tantalizing food pictures on the internet under this hashtag.10. #photoofthedayManaging a business account? This hashtag is a surefire way to attract more followers and repeat visitors. If you plan to post daily content, all around a common theme, add the #photooftheday hashtag to increase your exposure.11. #instamood#Instamood is all about the vibe or emotion a photo or video elicits. Pretty scenery, a day at the beach, or a night out with good people were all prominent under the #instamood hashtag in 2018. Landscapes are a popular starting point when figuring out what to post on Instagram, according to Jumper Media, and they fit into this hashtag perfectly.12. #followThis hashtag — currently tagged on half a billion posts — is a tactic used by public accounts looking to gain more followers. It’s a ubiquitous tag, non-specific to any one type of content creator, so you’ll see #follow on fashion accounts, travel blogs, makeup tutorials, celebrity fan pages, and much more. The idea is that if a user comes across content that they like on your explore page, they might be motivated to follow the account for more of that content.13. #iphonesia#Iphonesia is dedicated to the burgeoning community of Instagrammers in Indonesia.14. #foodMeal pics are the bread and butter (no pun intended) of a people-oriented Instagram account — and 2018 was no exception. Use the #food hashtag to caption your next delicious Instagram photo.15. #motivationOn Twitter, #MondayMotivation encourages inspiring quotes and messages to help people start the week off on the right foot. On Instagram, the #motivation hashtag has come to caption anything from a photo of a user after a big gym session, to a computer screen right before he or she gets to work.The above 10 hashtags might have helped define Instagram over the last year, but there are still plenty more that end up trending every year. The following hashtags can help inspire photos and videos that Instagram users always seem to find captivating — and are sure to in 2019.16. #InstagramhubThis hashtag isn’t specific to one type of post — #instagramhub is a place for active Instagram users to demonstrate their presence on the platform and reach larger audiences. By including this popular hashtag, influencers on Instagram are able to connect with as many users as possible.Top Trending Instagram Hashtags#life#beautiful#travel#fitness#happy#repost#igers#photography#instadaily#bestoftheday#followforfollow#likeforlike#tweegram#summer#nofilter#ootd#instafood#fun Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags?Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image.Here’s the thing, though: with great power comes great responsibility (#spiderman).Get the essential tips to starting a successful Instagram account for your business.Hashtags can skyrocket your business to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient, e.g.: #happy #superhappy #ecstatic #jumpingforjoy #whatsanothersynonym.We want your business’s Instagram posts to receive optimal engagement, so we’ve put together an ultimate guide for using Instagram hashtags in 2018. With this guide, you won’t just attract followers — you’ll attract the right followers.Why are hashtags important?Hashtags are essentially Instagram’s sorting process. With around 95 million photos posted on Instagram every day, it’s difficult for Instagram to efficiently deliver the right content to the right people. Hashtags help your post get discovered by viewers most interested in seeing it.Krystal Gillespie, HubSpot’s Social Media Community Manager, explains the importance of hashtags this way: “Hashtags are like a funnel. For instance, #marketing is incredibly broad and attracts all types of posts. We’ve found #digitalmarketing or #marketingmotivation gives us a more specific, targeted reach. The audience searching for these hashtags are also trying to narrow their search to what we offer related to Marketing, so we’re actually reaching more of the right people.”Essentially, hashtags are a better way to categorize your posts. They help you reach a target audience, and more importantly, they help your target audience find you. These users are more likely to engage with your post because your post is exactly what they wanted.Top Instagram Hashtags 2018#love#instagood#style#dogstagram#me#fashion#cute#tbt#foodporn#photooftheday#instamood#follow#iphonesia#food#motivation#Instagramhub 1. #lifeThis one goes out to all the photos and videos that encompass the essence of your life.2. #beautifulInstagram is the place to go to put your best foot forward — whether it be your amazing getaway, a new hairstyle, or a breath-taking sunset, #beautiful photos encompass the best of what the platform has to offer.Source: Instagram3. #travelAway for the weekend? Show your followers where you are, using this hashtag to indicate you’re traveling somewhere new.4. #fitnessGet in on a trending community of workout warriors with photos and videos from your best exercise sessions, using the #fitness hashtag to share the moment.5. #happySometimes the best part of feeling good is sharing that sunshine with others. The #happy group of posts is full of radiant people and lighthearted content that brings us joy. Tag a photo of a cute kitten or one of yourself after getting a promotion with #happy.6. #repostReposting is a common function on Instagram that allows you to share content from other users, with credit back to the original user. Use the hashtag, #repost, to tell others on Instagram that you were inspired by this photo or video.7. #igers#Igers is short for “Instagram users.” If you’ve got a photo or video that encompasses the Instagram community, show your solidarity with this colloquial hashtag.8. #photographyAt its core, Instagram is a photo sharing media, so it makes sense that there are some stunning and artistic images shared in #photography. Instagram is unique in that a user could be scrolling through the #photography posts and see National Geographic and professional photos next to amateur photographers.9. #instadailyThis hashtag is similar to #photooftheday — one of the most popular hashtags of 2018 above this list — and is perfect for Instagrammers who post every day.10. #bestofthedayThe #bestoftheday tag offers a glimpse into the massive amount of varied content that is posted to Instagram every day. Here, you’ll find some of the most noteworthy images on the platform — images of beautiful spots around the world, award-winning photos, yummy recipes, adorable animals, and so much more.11. #followforfollowInterested in building a fast list of followers on Instagram? #Followforfollow tells everyone who browses this hashtag that you’ll follow users who choose to follow you. This hashtag is always trending highly.12. #likeforlike#Likeforlike is similar to the #followforfollow hashtag explained above. Use this hashtag if you want to increase engagement on your Instagram account, telling users that you’ll like their photo or video if they like yours.13. #tweegramThere is plenty of multi-platform sharing across social media sites, and in #tweegram, you’ll find images taken from Twitter, Pinterest, and more. #Tweegram is best known for quotes, screenshots of Tweets, and memes.14. #summerThe summertime is the best season to enjoy fun vacations, fruity drinks, and time by the pool. This tag is full of Instagram users enjoying the long summertime hours on the beach or showing off the breezy outfits keeping them cool under the hot #summer sun.15. #nofilterInstagram offers so many different filters to help enhance photos, it’s practically assumed that any picture on Instagram has been edited. But if you’re posting a pic that was beautiful all by itself, let the world know that this gem didn’t need a filter to look so nice.16. #ootd#Ootd stands for “Outfit of the Day,” a hashtag dedicated to Instagram users who love showing off new clothing and styles on a regular basis.17. #instafoodThis popular tag is different from other food hashtags because it accompanies food pictures that are gorgeous, creative, and, most importantly, worthy of Instagram. Instagram posts are known for being aesthetically appealing, and #instafood is no different. Use this tag if you’re posting a photo of a colorful, unique, and sumptuous dish!18. #funIf it’s not fun, it’s not Instagram-worthy. Make it known to millions of Instagram users that you had a blast in your latest photo or video with this popular hashtag.How to Use Hashtags on Instagram for BusinessKeep your hashtags organized.Figure out your magic number.Narrow your hashtags.Research what other people are hashtagging.Test out related hashtags.Follow your own hashtag.Create a brand campaign hashtag. Originally published Jul 22, 2019 7:00:00 AM, updated July 22 2019 Topics: Don’t forget to share this post!