Demand for the 4K Panasonic GH4 have forced shipping delays worldwide.The Panasonic GH4 was scheduled to be shipped April 24, 2014. However, it seems like Panasonic underestimated the demand for their new 4K product. In an online statement from the Japanese Marketing Division Panasonic stated that reservations and pre-orders were more than expected and that they are at a point where “production can not keep up.” This delay applies to the camera body and presumably the accompanying DMC-YAGH interface unit.AvailabilityCurrently there are a limited number of places where you can buy a GH4. B&H has started shipping as of April 28th but many retailers including Amazon are backordered for a few weeks.PriceThe Panasonic GH4 body has an MSRP of $1,699.00. However, if you are wanting to get the maximum recording capabilities out of the camera you will need to buy the optional DMW-YAGH Interface Unit. The interface allows for 2 XLR inputs with phantom power, audio level display, 2x3G-SDI BNC connectors, 2xHD-SDI BNC connectors, SDI output for 4:2:2/10bit 4K signal, HDMI output, Timecode in, and XLR power. All of these features help make the GH4 much more than a DSLR but come at a cost, the DMW-YAGH has an MSRP of $1,998.00.Imaging Resource informed us of the shipping delay.Know of any place where you can get a GH4? Let us know in the comments below.
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India’s trade growth is the highest among seven countries that account for over 75 per cent of world trade, according to a study conducted by DHL and Accenture. The study assessed aggregated market data from air and containerized ocean freight from China, South Korea, Germany, India, Japan, United Kingdom, and the United States.The global trade barometer index value for India was 84 in January, 86 in February and 84 in March this year, according to the DHL Global Trade Barometer. The index in March was 67 for the United States, 61 for China and 70 for Japan.“India continues to show the highest index value of all seven countries for the overall trade predictions, while the United Kingdom, after a modest decline since January, scores the same level as China at the lower end of the country ranking,” the study said.The global trade barometer index value for March was 61 for the United Kingdom, 64 for Germany and 69 for South Korea. The overall global trade barometer increased to 66 points in March from 64 points in January, according to the study.“With an index value clearly above 50, the DHL Global Trade Barometer continues to signal solid positive growth for global trade within the next three months. Furthermore, the increase indicates that growth is gaining momentum,” the study added.The study is based on the import and export data for a number of intermediate and early-cycle commodities that serve as the basis for further industrial production, like brand labels for clothes, bumpers for cars or touch screens for mobile devices.An index value above 50 indicates positive development, while that below 50 shows a decline in world trade. The outlook for global ocean trade improved to 63 points in March as compared to 60 points in January. “This growth is also driven by the United States and China, together with a strong increase in South Korea, offsetting a slightly reduced growth outlook for United Kingdom and German ocean trade,” the study said, adding that globally, the air trade outlook has dipped slightly and ocean trade has gained momentum.Among the key findings of the study in the January quarter was that globally, industrial raw materials were the most important growth driver, followed by a trade in capital equipment and machinery parts as well as chemicals and products. Related ItemsEconomytrade
An Uttar Pradesh Minister’s son-in-law is one of the 10 persons accused of plotting the Rae Bareli vehicle collision in which the victim of the alleged Unnao gang rape was left critically injured. Arun Singh, the Nawabganj block pramukh and son-in-law of Ranvendra Pratap Singh, alias Dhunni, a Minister of State holding the Agriculture, Agriculture Education and Agriculture Research portfolios, is listed as accused no. 7 in the FIR lodged by the uncle of the survivor of the alleged rape. She is battling for her life in a hospital in Lucknow with multiple fractures, head and chest injuries. Mr. Arun Singh confirmed to The Hindu that he was in fact the same person named in the FIR. The FIR lists him as one of the persons accused of intimidating the family of the victim. The complainant, her uncle, said he and his family had faced repeated threats from Kuldeep Singh Sengar, MLA, and his men and were being intimidated to change their statements in court or compromise with the MLA or face dire consequences. ‘Falsely implicated’Along with the rest, Mr. Arun Singh faces charges of murder, attempt to murder, criminal conspiracy and criminal intimidation. Asserting that he was being falsely implicated due to “personal and political rivalry” with a former block pramukh in Nawabganj, Awadesh Singh, he alleged that his rival shared a link with the jailed uncle of the victim. Mr. Arun Singh had defeated Maya Singh, Mr. Awadesh Singh’s wife, to win the post. Mr. Arun Singh said he was a litigant in the 2006 murder case of a Dalit block pramukh, Ram Naresh Nirmal, in which Mr. Awadesh Singh is an accused. “Awadesh Singh is a history-sheeter with over 40 criminal cases and my political opponent,” he said. “He is using the uncle as a shield… he feels if he falsely implicates me or sends me to jail, then he will be able to manage his case,” Mr. Arun Singh said. In the FIR relating to the collision, the uncle mentions Mr. Awadesh Singh as being among the people who would come to visit him in jail. The police have so far traced the owner of the truck to Fatehpur, which shares borders with Unnao and Rae Bareli.Mr. Arun Singh downplayed his political links with his father-in-law. “I have no political connection with him. He is my father-in-law but not my political guardian,” said Mr. Arun Singh, who is considered close to Mr. Sengar and Unnao BJP MP Sachhidanand Hari, alias Sakshi Maharaj. Mr. Arun Singh’s name also surfaced last year in the assault case of the survivor’s father, who died in custody in suspicious circumstances. He was questioned but not formally charged. He says he is innocent. “I have never seen the uncle by face. I have never seen the victim and I don’t even know where their house is,” he said, adding he had not met Sengar in over six months. Mr. Arun Singh said he was ready to undergo a narco test and cooperate with any agency–the CBI has taken over the collision case and even lodged an FIR, which includes him–in the investigation. The uncle of the survivor was on Wednesday granted a day’s parole to attend the cremation of his wife and relative, who died in the Rae Bareli collision while they were on their way to meet him in jail. Awadesh Singh was not available for comment.
The job search is changing for the employer and the employee. Even though unemployment remains high, the market for qualified job seekers, particularly those with very technical skills, is extremely challenging.Companies are looking at new ways to build relationships and gain the attention of the technical and qualified prospective employee. For the last few years, the focus has been on recruiting the active vs. passive job seeker, but that is no more. The reality is that every employee is active or at least they should be. Some experts are calling the new candidate type Pactive, which is Passive + Active = Pactive.The focus is now on the job seeker, building a relationship and making a positive lasting impression so that when the job seeker begins their search, you’ll be the first they seek. So let’s talk about 3 ways HR pros can make a lasting positive impression that stands out from your recruiting competition:1. Create An Employer Brand They Can Count OnJob seekers are becoming increasingly savvy and using tools like Glassdoor.com to educate themselves before the hiring process even begins. While you should monitor social media and other sites to learn about how you can improve the candidate experience, it’s important to build a relationship, share tips, and give your audience on social media insights into what makes you an employer of choice. The 2011 Candidate Experience Survey tells us that 50% of job seekers research the company before they apply. This means responding to tweets, following up on candidate questions on Facebook, and showcasing your fun and unique company culture that makes you, you.2. Make It An ExperienceWhen it comes to the interview and hiring process, the job seeker is interviewing you just as much as you are interviewing them. Pull out all the stops to make them comfortable during their encounter with a facility tour, cold beverages, answer their questions, follow up with them appropriately as well as timely, and most importantly, don’t keep them waiting.3. Follow UpIt seems obvious, and yet experts refer to your applicant tracking system as the resume black hole. With no update as to the status of the job posting and if it has been filled or hiring has been pushed back, they are left in job search limbo. It’s like going on an awesome first date and never hearing anything back, and 90% of companies never call back. Send out emails to your applicants and work with your ATS to set up communication triggers allowing you to communicate to all applicants when a position is filled. Consider providing your job seeker 30, 60, and 90 follow up communications to keep them engaged and in the loop.Making a positive experience for a job seeker regardless if they actually apply is simple, but not easy. In companies who are consumer facing, building a relationship is especially important as the candidate is often a customer before and after they apply and experience your company’s hiring process. How do you want to be remembered?
The focus of the global sporting community will soon be on India as they host and play their first ever FIFA tournament come October. The FIFA U-17 World Cup is set to kickstart with two matches on October 6 at the Jawaharlal Nehru Stadium in New Delhi where India will be taking on USA.India will then take on Colombia on October 9 and will face Ghana on October 12 at the same venue.Current senior World Cup champions Germany are placed in Group C while Brazil and Spain are both in Group D.Group F can be considered the group of death with Iraq, Mexico, Chile and England pitted against each other.The final will be played on 28th October at the Salt Lake Stadium in Kolkata.Photo Credit: FIFA The preparations for the tournament are in full swing. With just a little over a month to go, the excitement is building up and tournament director Javier Ceppi talked exclusively to IndiaToday.in regarding the preparations, ticket sales and more.WATCH VIDEOExcerpts:Q: Take us through the preparations of the U-17 World Cup.A: It’s only a little over one month left for the tournament now but we started a long time back in November 2014. We did an analysis of all the venues. We are extremely happy to say at this point of time, the core infrastructure is in place. The things that are not in place were never going to be, like painting of the stadiums because we don’t want the monsoon to ruin the paint, gardening and landscaping but most of the areas are complete. It looked hard at one point of time but all the stakeholders stepped up their game and it’s looking good as of now.advertisement????Wow, New Dehli!???250,000 visitors to the #FIFAU17WC Trophy Experience!???We can’t wait till the real action kicks off on 6 October pic.twitter.com/6XAU12L1dK- FIFA.com (@FIFAcom) August 20, 2017Q: What were the reasons for choosing Salt Lake Stadium in Kolkata as the venue for the final?A: To be the venue of a final, you have to comply with a number of things. For example, the final is also hosting the referees and for them, two extra training grounds are needed side by side. Kolkata was the only one that could provide us with that. You need five-star hotels close to the stadium because that’s where the FIFA headquarters is going to be and Kolkata hired hotels right next to the stadium. Another thing that we consider very important is the full and unrestricted support of the state government and we got that from Chief Minister Mamata Banerjee. She said that ‘for us FIFA U-17 World Cup is the single most important thing that has happened in the city in terms of sporting events and we will make sure that the tournament happens correctly’. That was the level of support. When they were going for the renovations in the stadium, they didn’t allow the ISL to happen there because it would have impacted the work. Also, the passion of Kolkata was of course taken into consideration and no wonder, that all the seats for the final have been sold out.Q: What about the ticket sales in New Delhi since India is going to be playing here?A: The sales have been good. I don’t think that any other sporting event that has happened in this country has been able to say that three months before the tournament, a 100,000 tickets have been sold. The pattern of purchase of the Indians is much closer to the event. We have kept the ticket prices very affordable because we want the people to come to the stadium. The sales have shaped up nicely but we still appeal to the people of Delhi and Indian football fans to keep purchasing tickets for India matches because there might not be tickets available soon. India are playing in a FIFA World Cup for the first time and it will be a first when the Indian national anthem plays in a FIFA World Cup. We need full stadium for the India matches. Chile won the Copa America because they were playing at home and 47,000 people sang the national anthem before the match. Chile may not have been better player to player but had the drive and the Indian national team needs that drive. It needs to draw from its 12th man, needs that passion from the crowd.Q: How is the Indian team shaping up?advertisementA: India drew against Chile (in the four-nation series of an exposure trip) and that is a massive result. That is the best result of an Indian national team in a long time. Chilean senior side are ranked 7th in the world and they were the runners up from South America. India drawing against them with one player less makes a huge statement. However, results are secondary. It is the first time that India will participate in any FIFA event and the most important thing will be for the team to make the country proud. They need to give their best on the pitch because then even if they lose they’ll know they have given their all.India U-17 national team (Photo Credit: AIFF) Q: Your inputs on the request by the Indian government for an opening ceremony and the reports that FIFA have declined it.A: I want to clarify that it’s not like FIFA has asked the Indian government to not conduct an opening ceremony. What we have said that it’s not a part of the protocol of the U-17 World Cup. We have got the request from the government and we are trying to see how, if at all, it can be accommodated. We have only said that it’s not a usual part of the tournament but the government considers it important so let’s see if we can make it happen. It’s operationally complicated because for the senior World Cup, it’s a single match on the day whereas U-17 have double headers. So it is extremely complicated to match everything with team warm-up sessions and with the matches one by one.In 50 days, ????India will host its first ever FIFA tournament! #FIFAU17WC We can’t wait! https://t.co/18fTgOtGjt pic.twitter.com/n4dZ3oAyGD- FIFA.com (@FIFAcom) August 17, 2017Q: Your thoughts on the refereeing panel, which will be seeing female referees for the first time but there are no Indians.A: I can’t comment on the choosing pattern because that doesn’t fall under my capabilities I would say. What I can say is it’s historical that there are women referees and it works quite well for the tournament. It’s a huge innovation and we are extremely grateful to FIFA for making it happen.
Post navigation “I am always surprised how some interviewees tend to trail off towards the end of an interview instead of finishing strong and leaving a lasting impression,” says Zachary Rose, CEO and founder of Green Education Services, a green jobs training firm in New York City.Whether you’re a senior preparing for campus recruiting or a recent graduate still hunting for a job, here are the top questions experts recommend asking at the end of a job interview to leave a great final impression on hiring managers and establish yourself as a top candidate.“Is There Any Reason Why You Wouldn’t Hire Me?”Kelsey Meyer, senior vice president of Digital Talent Agents in Columbia, Mo., says, “A recent candidate asked, ‘If you were to not offer the job to me, what would be the reason?’ This was extremely straightforward and a little blunt, but it allowed me to communicate any hesitations I had about the candidate before he left the interview, and he could address them right there.”“This one question is something I would suggest every single candidate ask,” adds Meyer. It lets you know where you stand and if you need to clarify anything for the interviewer. “If you have the guts to ask it, I don’t think you’ll regret it,” she says.Rachel Dotson, content manager for ZipRecruiter.com, says, “All too often you hear about candidates leaving an interview and thinking they aced it, only to get a swift rejection email soon after. Take the time while you’re face-to-face to ask about and dispel any doubts that the hiring manager has.” Make sure a key asset of yours hasn’t been overlooked.“As an Employee, How Could I Exceed Your Expectations?”Michael B. Junge, a staffing and recruiting industry leader with Irvine Technology Corp. in Santa Ana, Calif., and author of Purple Squirrel: Stand Out, Land Interviews, and Master the Modern Job Market, says that one of his favorite interview questions is when a candidate takes the lead and asks, “If I were offered this position and joined your company, how would you measure my success and what could I do to exceed your expectations?”“The question shows confidence without being overly brash, while also demonstrating that you have an interest in delivering positive results,” Junge adds. What’s more, the answer you receive can reveal what the interviewer hopes to accomplish by making a new hire, and this information can help you determine whether to accept the position if you get an offer.“How Could I Help Your Company Meet Its Goals?”Dotson also suggests job candidates ask the interviewer, “How does this position fit in with the short- and long-term goals of the company?” The response to the short-term side of the question gives you further insight into your potential role and helps you tailor the remainder of the discussion and your interview follow-up, she says.“Second, by bringing up long-term goals, you are telling the hiring manager that you’re there for the long-run, not just another new grad that is going to follow suit with her peers and job-hop every six months,” Dotson says.Junge also recommends that interviewees ask, “What challenges have other new hires faced when starting in similar roles, and what could I do to put myself in a better position to succeed?” He says few students or new grads will ask this question because most haven’t witnessed failure.To a hiring manager, this question demonstrates maturity and awareness, and if you’re hired, the answers can help you avoid the pitfalls of being new.“What Excites You About Coming into Work?”Murshed Chowdhury, CEO of Infusive Solutions, a specialized staffing firm in New York City, suggests that candidates ask the interviewer, “What excites you about coming into work every day?”“This is a role reversal question that we often suggest candidates ask,” he says. People love the opportunity to talk about themselves, so this question provides an excellent chance to learn about the hiring manager and find ways to establish common ground.“This is also a great opportunity for the candidate to determine whether he/she is excited by the same things that excite the hiring manager to see if the culture is a good fit,” Chowdhury adds.The Bottom LineAlthough it is important to provide a great first impression to a potential employer, as well as acing the basics of a job interview, closing the interview strong is just as important.“Prove to your interviewer that you want this position and you are in this for the right reasons, not simply to fill your day with something to do,” Rose says. Ask these questions before you leave, and leave your potential new employer with a great impression.“4 Essential Questions to Ask at the End of a Job Interview” was provided by Investopedia.com. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedShould You Get A Part-Time Student Job?August 30, 2018In “Student Finances”What to Do When Your Car Loan Is Higher Than the Value of the CarApril 9, 2019In “Financial IQ”Is Unemployment Taxable? (Guide to Taxes on Unemployment Benefits)July 25, 2012In “Financial Planning”
If you’re like me, the upcoming holiday season brings with it a mix of excitement and dread. While you might love the spirit of Christmas — holiday jingles, festive gatherings with those near and dear to you, the aroma of… Full Story,A few months ago, I was hanging out with a good friend at a bar. In between rounds of drinks and amid the din and bustle, she shamefully admitted that although she had nearly $20,000 of credit card debt, she… Full Story,When I was in college, I had a bit of a spending problem. I loved to buy new clothes, go out to eat and go to concerts. Even though I tried to budget, I always wound up overspending. The one… Full Story,If you’re in the market for a TV upgrade, retail price tags can be daunting. Here are some foolproof methods to shave down the cost – so you can enjoy the golden age of television in 4K, 65-inch, HDR-compatible splendor.Full Story,Your checking account is held at a bank or credit union that allows withdrawals, deposits, and payments. The money in a checking account is liquid—meaning you can retrieve it or spend it immediately. Many checking accounts are free and are… Full Story,Saving more money is one of those big goals that a lot of people have, but get stuck. I know this because we use to be right there too. The year would fly by and we were nowhere near our goal…. Full Story,Cutting the cord is easier than ever – unless you’re a sports fan. Even as the major sports organizations reluctantly shift away from an outdated broadcasting model, it’s still hard to catch all the action without a cable subscription. But… Full Story,Table of Contents Jobs to Keep You Teaching Jobs Online and On Apps Jobs to Get You Outside Miscellaneous Part-Time Work Additional Resources Being a teacher is one of the most essential jobs there is. Educators are the ones that… Full Story,Taking care of aging parents is an inevitable part of life, and it’s not always easy. We watch the people who raised us slowly slip away, and we want to do everything in our power to give them the best… Full Story,Managing your savings is a skill developed over time. As with all things, it’s always best to start small. What exactly is saving? A savings account and the act of saving are not quite the same. Saving — the verb… Full Story
Eric Lindholm is a writer for Quotacy, and he’s personally guided hundreds of people through their own life insurance journeys since joining in 2016. Eric lives in the Twin Cities, Minnesota, where he’s busy paying off his student loans and making the most of his time as a 20-something. You can connect with him and see what he’s up to at EricLindholm.biz.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related If you want to buy term life insurance, you’ve got a few options. You could work with an agent in your area if you’d prefer a face-to-face interaction, or you can buy online if you prefer the convenience of an electronic process.However, not all online life insurance agencies are created equal. If you’re shopping around for term life quotes, it’s important to understand what to look for to help you get the best value.What to expect when you’re applying for coverageAnyone who has gone through a life insurance application in the past could tell you that life insurance carriers are some of the most thorough and careful companies in the world. This is because life insurance policies are priced based on the applicant’s risk of death.However, the process of applying has come a long way, and it’s actually gotten pretty simple – especially online. Nowadays, most of the heavy lifting is done behind the scenes.If you add a good agency into the mix, applying for life insurance is practically painless, since it will handle almost everything that doesn’t require your signature or further clarification from you.Generally, buying a life insurance policy will take between two and six weeks, and the process tends to follow a consistent format.Step 1: Submit an applicationWhen you find a price you like, you can choose a carrier to submit a formal application with. Choosing a carrier to apply with isn’t a binding decision, and you’re always free to back out of an application to go a different direction.Step 2: Take a medical examLife insurance carriers will require you to take a medical exam see how healthy you are. This is free for you and the examiner will even come to your home or office to make things convenient.Step 3: Wait for your medical recordsThe carrier will order a copy of your medical records from your doctor, which could take anywhere between hours and weeks, depending on how well-organized your doctor keeps their records.Step 4: Tie up loose endsAfter the exam is completed, medical records have been received, and any other questions the carrier needs answered are out of the way, your application will be reviewed. Once you get the final OK from the carrier, your policy will be approved, and you’ll be on your way to getting coverage!Let’s look at each of these steps in a little more detail.Submitting your applicationStarting your life insurance journey will often begin with getting a quote, which will show you prospective prices based on a few key factors, like the amount of coverage you’d need, how long you want it to last, and a few health and lifestyle questions.Interested? Check out a few prices. Quotacy has an online quoting tool you can use – no commitment required.Taking the medical examAfter applying for coverage, the life insurance carrier will require you to take a quick medical exam in order to be approved for coverage. Because life insurance pricing is based on your mortality risk, the carrier needs to verify your current medical situation.The medical exam is a free mini-physical performed by an examiner and scheduled by the carrier. It can happen anywhere, even in your home or office, whenever you can spare half an hour.Typical exams consist of:A few questions about your medical historyA list of any medications you’re takingHeight and weight measurementsPulse and blood pressure checkA urine sampleA blood sample Preparing for your examThe measurements that are taken during the exam are extremely important, and being prepared is your best bet to ensure a good outcome. In the time before your exam, you should remember to:Fast for 6-8 hours – this will reduce your blood sugar. Scheduling your exam in the morning can make this easy if you skip breakfast.Don’t smoke for at least one hour prior – smoking temporarily raises your blood pressure.Don’t drink coffee for at least one hour prior – caffeine can increase your blood pressure and raise your pulse.Avoid alcohol for 8 hours prior – it’s high in calories, and can raise your blood sugar and blood pressure.Avoid overly salty and sugary foods for one day beforehand – both salt and sugar raise your blood pressure.Drink lots of water – this hydrates you to help make the blood draw a lot easier and less painful.No strenuous exercise the night before or the day of your exam – as your body repairs from exercise, your blood pressure and pulse rise slightly.No sexual activity for one day beforehand (for men, at least) – gettin’ freaky lowers the PSA levels in your blood, which is one of the ways that carriers evaluate your prostate health.Get a good night’s sleep – being well-rested lowers blood pressure. As an added bonus, if you’re afraid of needles, having a full eight hours can help your body negate the physical effects of your phobia. Waiting for your medical recordsBefore your life insurance application is approved, insurance carriers order copies of your medical and driving records to help them get a better idea of any insurability risks you might have. Just like with the medical exam, the carrier orders these records behind the scenes on their own dime.Because the laws protecting a patient’s medical records are extremely strict, you will need to sign a form authorizing your doctor to release your records to the insurance company and agency you’re working with.At this point, all you’ll need to do is sit and wait for the records to arrive. Depending on how efficient your doctor is at sending them along, waiting for this step to be completed can either happen overnight or take a few weeks.Answering additional questionsIn addition to everything else that happens during your application, the carrier will sometimes have follow-up questions for you which will help them get to know you a bit better. These questions can be about anything from medical conditions to your hobbies to your travel plans.A lot of the time, the questions a carrier asks can be pretty scary to someone trying to protect their family. Many clients see a questionnaire about their sleep apnea, or their diabetes, or their battle with cancer, and assume that the carrier will decline them on the spot.It’s important to keep in mind that even though there are many factors that can affect your rate during this time, you’ll likely be able to get coverage. The whole reason that insurance carriers have flexible prices is because they want to offer coverage to as many people as possible, regardless of the circumstances.Here’s a quick list of example questions you could see during an application, depending on your circumstances.If you have a medical condition:How severe is it?How is it being treated?Is the treatment effective?If you have a risky hobby, like hang gliding or rock climbing:What level of experience or certification do you have?How often do you participate in your hobby?How much time have you dedicated to your hobby?This isn’t a comprehensive list, by any means, but hopefully it will give you an idea of what the carrier is looking for.Waiting for approvalOnce the carrier has everything they need, your application will enter the approval process. This is when the carrier’s underwriters will review everything they’ve collected as a whole, and evaluate where the final price of your insurance policy should be set.If you’re approved for coverage, you’ll be sent a packet containing your policy itself as well as a few documents that you’ll need to sign and return so the carrier can finalize your coverage. This step is also when the carrier will collect your payment information so that they can set up your billing on their end.Depending on the carrier you apply with, you will either be sent digital forms or a physical policy booklet. Regardless of the format, you should store your policy securely and have a plan in place to help your family find it in the event of your death, so they can claim your death benefit.After a bit more processing by the carrier to wrap up any loose ends, you’ll receive a notification that your policy is inforce. That means that everything’s in place on the carrier’s end of things, and your coverage has been activated! All that’s left for you to do is make your premium payments according to your payment plan, and your family will be covered. Post navigation
“I’m running out of time. I’m 34 and single. If I meet a guy this year, we’ll date for a year, get engaged in the next, and married a year later. I’ll be 37 and I’m trying to have a baby,” Caitlyn said.This is the kind of math many 30-something single women do.Because when you’ve hit your 30’s, there’s an expectation that you’ll find the guy, get married and have babies — even when you’re not ready to pause your career or give up a carefree and single life.I’ve worked with so many young, attractive single women who are at the height of their careers. They are smart, wealthy, and single but are struggling to find a man that meets their criteria.(By the way, it’s not due to a lack of good men, it’s usually just self-sabotage and the wrong mindset).This deafening biological clock can wreak havoc on your love life. It fills you with anxiety and fear. And when you’re trying to date from that headspace, you attract the wrong type of guys. How?Here are 5 relationship mistakes that could be sabotaging your love life:1. You try to make any guy your “the one”.Men and women have different relationship timelines. Where men date until they’re ready for a relationship to progress, women tend to fall into relationship mode from the get-go.Blinded by the promise of a stable relationship, women have a tendency to make the next guy their guy. He may not meet her needs but she won’t see this. In fact, women who date from a state of anxiety often don’t know what their needs are or what kind of man they need.2. You ignore your emotional needs.A good relationship is nourishing and uplifting. But when you have your eyes and mind set on ‘settling down’ and nothing else, you neglect what your heart needs.I’ve witnessed so many instances where a woman has married her guy only to get divorced a year or two later. When they look back at where they went wrong, they tell me they rushed into it because they felt pressured to settle down.3. You deny yourself of what’s really possible (immediate satisfaction).Sometimes a breakthrough is right around the corner and yet we are too impatient to see it come to fruition. Immediate satisfaction can be an amazing feeling but you also risk missing out on something much better than mediocre relationships.4. You chase men away by showing the wrong intentions.Desperate vibes are real and men pick up on it. Most men aren’t afraid of commitment. They’re afraid of committing to the wrong woman. For them, the wrong woman is one who is just looking for a guy to marry and father her babies.When it comes to men and commitment, it’s all about how they feel in a relationship. The woman with the right mindset makes them feel safe, valued, and appreciated. It makes them feel good. The woman with the wrong mindset chases them away.5. You attract men with the same kind of energy.You attract what you think about. I’m a huge believer that your thoughts create your reality. And so if you’re always thinking that you’re running out of time or that you’ll never meet the right guy, those are the exact situations you’ll attract.What if there was a way for you to enjoy dating while you were waiting for your ‘one’ to come along? What if you could change your perspective and see that there’s no need to rush?When you put all your energy to date with intention and work on your mindset, your love life transforms quickly. I have the success stories to prove it.The secret sauce to finding love fast is really in the mindset work. It’s framing your mind so you know that your guy is on his way, that every ‘rejection’ is nearly a step closer to finding your ‘one’.Source
Sensitive skin can be difficult to manage if you don’t know what things can cause an outbreak. When it comes to skincare, you have to be careful about the things you put on your skin. If you have dry or sensitive skin, you might want to avoid a medley of things your skin might come into contact with every day.While some things may seem good for your skin, people with sensitive skin could easily suffer an adverse reaction to these very products. Dermatologists list a variety of things that people with sensitive skin should avoid in order to keep their skin soft and healthy.HERE ARE 6 INGREDIENTS TO NEVER PUT ON SENSITIVE SKIN1. DYESWhile most clothing contains dyes of some sort, you should do your best to avoid getting these dyes onto your skin. Make sure to wash all your new clothes when you get them from the store, as this will remove excess dye from the factory out of the fabric.Not only should you avoid dye from clothing, but you should also avoid hair dyes. Permanent hair dye colors tend to have ingredients that cause irritation to sensitive skin. Dark hair dye colors, especially, can often cause an allergic reaction in someone who has sensitive skin. If you’re looking to dye your hair, consider hypoallergenic or natural hair dye methods. Natural dyes such as henna may not last as long, but they will be healthier for sensitive skin in the long run.2. ESSENTIAL OILSEven though essential oils are supposed to be “all natural,” they can be dangerous if you don’t know what you’re doing. Essential oils are incredibly concentrated, and for this reason should never be used without first diluting them. This also goes for people who don’t have sensitive skin. If you have sensitive skin or any form of allergy, you should avoid using essential oils, even if they’re diluted.3. EXFOLIANTSIf you’re looking to get excess matter or dead skin off your body, you would do well to be careful about the products you choose. Many dermatologists suggest that using gentle exfoliants can be good for people with sensitive skin, especially ones that have citrus in them. Chemical exfoliants can cause allergic reactions or other problems in skin that is sensitive. It might be better to use an exfoliating sponge along with soap and warm water, rather than using an actual exfoliant product.4. VITAMIN E OILVitamin E oil might work well on your skin, but if you have sensitive skin or pores that are easily clogged, avoid using Vitamin E oil on your face. When you have sensitive skin, Vitamin E oil might cause an allergic reaction, such as a rash. Vitamin E oil benefits the skin of some people, but you should still try to steer clear of using this product on the face.5. CHEMICAL SUNSCREENSDid you know that you can find sunscreens that don’t include harsh chemicals? People likely don’t worry about the sunscreen they put on their skin, since it’s supposed to help them avoid getting burned in the first place. After all, how bad could skin protection be? For people with sensitive skin, the very products that they’re using to keep their skin safe might actually be causing problems. Dr. Ellen Marmur, a dermatologist, suggests avoiding sunscreen with chemicalslike Oxybenzone, Avobenzone, Homosalate, and similar chemicals.6. FRAGRANCESIf you have sensitive skin, avoid products with fragrances. This doesn’t simply mean perfumes, either. Lotions, soaps, shampoos, and perfumes are frequently made with fragrances. The chemicals used to make our skin products smell nice can cause allergic reactions or other issues. Try to avoid scented skin products to keep your skin safe.FINAL THOUGHTSYour skin is the largest organ on your body. Keeping your skin healthy is an important part of caring for your body. Healthy skin is just as important as eating right and exercising regularly. You might not have realized that so many things that should be “good” for your skin can cause issues if you have sensitive skin. The above list reveals the top things to avoid if you’re experiencing outbreaks or allergic reactions on your skin.“Take good care of your skin and hydrate. If you have good skin, everything else will fall into place.” – Liya KebedeSource
Today the European Commission adopted a long-term strategy for achieving a prosperous, modern and climate-neutral economy by 2050, called “A Clean Planet for All.” Given the European Union’s role in the global economy and its emissions size—it’s the world’s third-largest emitter, responsible for 10 percent of today’s global greenhouse gas emissions—this is arguably one of the most important long-term climate strategies released thus far.The EU is one of only seven G20 members to release a mid-century strategy, joining the UK, Canada, France, Mexico, Germany and the United States (under the Obama administration).Here are four reasons why the EU’s plan is so significant:1. The plan sets a more ambitious long-term target that aligns with the Paris Agreement’s goals.The EU’s strategy sets a new target for achieving net-zero greenhouse gas (GHG) emissions by 2050. This target is a significant step up from the region’s target set in 2009, which called for an 80-95 percent reduction in emissions by the middle of the century.More importantly, it’s aligned with the latest science. The Paris Agreement also sets an international goal to reach net-zero emissions in the second half of the century, a target underscored by scientific reports showing that a rapid reduction of emissions is necessary for preventing the worst impacts of climate change. The EU’s new target will help set benchmarks for where the world needs to head by 2050.2. Health benefits alone could outweigh the costs of climate action.Meeting the EU’s target will require significant additional investment, particularly for energy and related infrastructure—around $85 billion to $330 billion annually above current spending. However, there are tremendous health benefits that come along with taking ambitious climate action. The strategy estimates that achieving net-zero GHG emissions on top of the EU’s existing air pollution measures will reduce premature deaths caused by air pollution by more than 40 percent. That alone is worth $230 billion per year. This echoes the findings of several recent studies that show how curbing climate change is key for preventing air pollution-related deaths—with benefits that often far outweigh the costs of reducing emissions. Benefits beyond air pollution will likely tip the scales to outweigh even the highest estimates of additional costs.3. Massive transformations are required. They’ll be challenging, but feasible.The EU’s strategy highlights the scale and pace of transformation required across all sectors of the economy. The energy sector will play a crucial role in this transition, as it currently accounts for more than 75 percent of the EU’s GHG emissions. It will require the large-scale electrification of the EU’s energy system driven by the deployment of renewables, with tremendous improvement in efficiencies. And transformations aren’t limited to the energy sector alone – achieving the EU’s target will require behavior changes from consumers (for example, reducing long-distance travel) and a highly circular economy, along with bioenergy combined with carbon capture and storage to balance remaining emissions.4. A long-term strategy can drive near-term action.The real value of any long-term plan is the extent to which it can drive near-term action, helping to avoid poor decisions that are costly, unsustainable, and create stranded assets and carbon lock-in, while providing long-term signals to guide investors. The EU’s new long-term strategy now sets the direction of travel for countries’ short- and medium-term climate and energy plans.While the long-term strategy does not suggest an updated near-term climate target (the current EU target aims to reduce emissions 40 percent below 1990 levels by 2030), it does state that the region is on track to exceed its 2030 target by 5 percentage points when its climate legislation is fully implemented. However, it’s important to note that the UNEP emissions gap report released yesterday suggests that the EU is currently off track in meeting its 2030 target. Increasing the ambition of the EU’s near-term target would certainly make realization of the long-term target easier and less costly.Ramping Up AmbitionThe EU’s strategy is clear that the policies in place today are insufficient to meet the Paris Agreement’s temperature goals of limiting global temperature rise to 1.5°C-2°C (2.7°F-3.6°F). More ambitious efforts are urgently needed, as well as international cooperation. Like the Paris Agreement itself, long-term planning must be universal so that all countries are able to put in place pathways to achieve the transformation needed.The EU’s strategy now provides a guidepost for the region to step up and reap the economic and health benefits associated with climate action. In the first half of 2019, the European Commission will meet with Member States to discuss the transformations required to meet these long-term goals. This process should allow the EU to adopt and submit an official long-term strategy by early 2020 to the UN, as requested under the Paris Agreement.
In just a few days, the contest has already generated hundreds of tweets and thousands of new visitors to HubSpot’s website, and the numbers continue to climb. 1 Social Media Contest Example 2: In the summer of 2010, the Museum of Science and Industry in Chicago launched a contest that required a web –savvy individual to live in the museum for 30 days and report observations to the outside world. The museum offered the contest winner a prize of $10,000, tech gadgets, and an honorary lifetime membership to MSI.To generate some pre-contest buzz, the museum started conversations on Twitter (using hashtag #MATM) and inspired bloggers and mainstream media channels to cover this unique experiment; BoingBoing, Mediabistro, PBS, The Huffington Post, ChicagoNow, and other mainstream outlets and local blogs wrote about the contest ( see example ). The coverage generated hundreds of comments, tweets, and video impressions. The Museum of Science’s video channel also generated more than 240 new subscribers and more than 15,636 new likes on Facebook. 2 Tips and Takeaways Run contests using social media, not just your website . Social media can be more than a promotional tool; it can also be a utility. In the case of HubSpot’s Website Grader contest, using Twitter to tweet your website’s grade is the required method for entry. This implementation takes advantage of user-generated content and, in turn, further promotes the contest to a wider audience. A win-win for all. Use an integrated strategy. Don’t just rely on one outlet for promotion. In addition to traditional marketing methods, use all the social networks that are important to you and your audience. Many successful giveaways expand their reach to multiple sources utilizing blogs, Twitter, Facebook, and LinkedIn (to name a few). Make your contests easy to share. If people can’t share your awesome contest idea, it may not go very far. To ensure your giveaway gets some traction, use a URL shortener like bit.ly to create shortened links for others to share on Twitter. Also, add “Tweet This” or “Share on Facebook” links on your website or blog so visitors can easily share your content with one click (AddThis is a great tool for that). Wherever your contest is promoted, make it easy for others to share it. Generate pre-contest buzz. Don’t forget that you can start promoting your contest even before it officially starts. Use social media to start conversions so people are already lined up and waiting when it launches. The Museum of Science did a fantastic job of this by starting conversions with bloggers and followers on Twitter. Track your success. To know that your contests are successful, use a unique tag, phrase or link for tracking. Whether it is a hashtag on Twitter or a unique landing page on your website, put processes in place to identify the results you generate from social media initiatives.Contests present a terrific way to create PR opportunities and to reach out to your target audience effectively. They’re fun, and they help you get noticed by both customers and the media. Social media has become an excellent resource and tool for turning good contests into great ones.Do you have any great ideas or examples to add? I would love to hear your feedback! Credits: 1. Source: Inbound Marketing Blog 2. Source: 11 Examples of Online Marketing Success eBook Social Media Campaigns It’s a fact: people like to win stuff. When you pair the word “prize” with an objective, you can generally expect a good outcome. Because of this, holding contests or sweepstakes is a great way to drive more sales, leads, donations, or whatever you’re trying to get more of.Contests have been a fun and effective promotional strategy for decades, but since the success of an online contest hinges so closely on generating a large volume of participants, having the right promotional strategy is crucial.Social media, specifically, enables you to reach a very large audience for little cost, which makes it a superb outlet for contests and giveaways. People love to share great content, and the social channel only makes it easier to spread the word about your promotion. When done right, social media will help your contests go viral.Before we dive into some tips of running a successful contest using social media, here are some great examples: Social Media Contest Example 1: Looking for some extra cash? HubSpot is currently giving away a $100 Amazon gift card to a lucky winner every day. All you need to do is grade your website and tweet about it ( official details here ). Not only that, but there is also a grand prize of a free iPad, which will be awarded to a winner who, not only tweets, but blogs about their results. Originally published Jun 1, 2011 9:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Jan 17, 2012 3:45:00 PM, updated February 01 2017 More and more marketers are recognizing the importance of incorporating social media into their marketing mix. And if you’re still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. In addition, companies that use Twitter average 2x more leads than those that don’t.But are you considering all the various ways you can effectively leverage social media? If your social media participation occurs just within the walls of social sites like Facebook, LinkedIn, Twitter, and Google+, you’re missing out on some great opportunities to benefit from social media in other marketing channels and efforts. Here are 8 great ways to start extending the power of social media beyond their individual websites.8 Ways to Leverage Social Media Beyond Social Networks1. Add Social Follow Buttons to Your Website: The first thing you’ll need to do maximize your social media presence is increase your reach. A bigger reach means a better opportunity to spread your content and reach more potential customers. While there are a number of ways to do this, one great resource at your disposal is your own website. Make sure website visitors know where to find you in social media by adding social media subscription/follow buttons to various parts of your website. Great places for these include your homepage, your blog, your ‘About Us’ page, and your ‘Contact Us’ page.2. Add Social Sharing Buttons to Your Content: Another great way to use your website to help leverage the power of social media and extend the reach of your content is to use social media sharing buttons. These buttons will allow website visitors and those consuming your content to easily share it with their individual networks, enabling you to reach people who may not have heard of you or your awesome content yet. Add these buttons to every piece of content you create — blog articles, ebooks, case studies, landing pages, and other website content.3. Integrate Social Media and Email Marketing: These days, including social components in your email marketing messages is simply a best practice. Adding social sharing and follow buttons to your emails will extend the reach of your email sends beyond the recipients in your email database, expanding the reach of your content and brand.4. Get Creative With Embeddable Tweets: Twitter recently launched the ability to embed tweets to your website, giving marketers a great opportunity to leverage the popularity of this social network directly on their own websites. Read this post to learn how to add embeddable tweets to your website as well as some creative ways to leverage them by curating content, showcasing customer testimonials, create a more social newsroom, etc.5. Use Facebook Social Plugins: Are you aware of all the different social plugins Facebook offers? These plugins enable you to make the most out of the most popular social network and add social proof to your own site. Take a look at the various social plugins available for Facebook, and consider adding the ones that make sense for your business. If you have a Facebook business page, you’ll likely want to install the Like Box on your website/blog to encourage website visitors to become Facebook fans, as Search Engine Land has done on its blog (see right).6. Leverage Your Existing Customer Evangelists: Your business’ current customers can have some serious leverage, helping to endorse your products/services and content, thus extending your reach. Make sure the customers you have are following you in social media so they can share content and help you generate new leads and customers. Simply draft an email to your customers to let them know about your social presence and explain the value in them following you there. And be sure to provide an obvious link to follow whichever social network(s) you’re promoting.7. Nurture Leads With Social Media: Email is what most marketers think of when you mention the term lead nurturing, but email isn’t the only way you can nurture your leads. And considering 50% of the leads you generate are qualified by not yet ready to buy, your marketing program will greatly benefit from lead nurturing. Provide a good mix of content in your social media updates, including top-of-the-funnel, educational content like blog posts and ebooks as well as more middle-of-the-funnel content and offers like links to your free trial or product webinars. Additionally, use your lead management software to gather some social intelligence about your leads. Are they on Twitter? Did a lead just attend one of your webinars? Tweet at them on Twitter and ask how they liked the webinar, or use marketing automation tools to do it for you.8. Use Social Media Intelligence for Sales Prospecting: Social media can still be a useful tool even after leads are passed off to the sales team. Empower your salespeople to use social media and social media intelligence as part of their processes as well. Teach them how to identify valuable information and social cues from their leads that will aid the sales process, and help them understand how they could use this information to help them engage with leads and close sales more efficiently.What other ways can you use social media outside of social networks in your other marketing channels and tactics? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Strategy Topics:
Originally published Oct 15, 2014 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Blog Optimization We’re on a historical blog optimization kick over here on the HubSpot blogging team. “What in the Sam Hill is ‘historical blog optimization,'” you ask?Basically, it means optimizing our “old” blog content to generate more traffic and leads. And by “old,” I just mean posts that already exist on our blog, whether we wrote it three years ago or last month.A lot of different tactics can fall under the umbrella of historical optimization: updating and republishing blog content so it’s fresh and up-to-date, optimizing posts for search to improve their search rankings, and conversion optimizing posts that still generate a lot of traffic but don’t convert visitors into leads as well as they could.Download our free marketing tool that helps you generate more leads and learn about the visitors on your website. I’ve already written about why marketers need to stop neglecting their old content. In this post, I’m going to make an even stronger case, focusing on one specific conversion optimization tactic: keyword-based conversion optimization.That sounds boring, so before you bounce from this post, let me rephrase: I’m going to show you how we increased the number of leads we generated from our top-ranking blog posts by 99% — and explain how you can do that, too.How We Approached Conversion OptimizationOur First Approach: Focusing on the Calls-to-Action (CTAs)Over the past several months, ever since we discovered that over 75% of our monthly blog post views were also of old posts, we’ve been on a mission to improve the conversion rates of our old posts. We started out by targeting our highest-trafficked old posts to see if we could improve their lead generation potential. Our approach was mainly to optimize the posts’ calls-to-action (CTAs) based on the following questions:Was the primary CTA’s offer the most relevant offer we had for the post’s particular subject matter?Did the post include a slide-in CTA? If so, same question as above.Was the CTA design outdated?Were there other CTA opportunities available that we hadn’t thought of at the time of writing?The results of this approach were hit or miss — sometimes the conversion rate of the post would improve, sometimes not. Sometimes, the conversion rate would even decrease.What we realized was, while we were using relevancy to inform our offer/CTA choices, it was still mostly a guessing game. There was really no way to know whether a visitor would prefer one offer over a another one. Our approach wasn’t data-driven enough.Then, we had another idea … Our Second Approach: Focusing on the KeywordsBased on our previous blog lead attribution analysis, we already knew that the majority of the visitors we got to old, high-trafficked posts were coming from organic search. What if we focused on the specific keywords those visitors were using to find those posts in the first place? It made a lot of sense. If we knew which keyword the majority of people were using to find a particular post, then we could make sure the offers we used in the CTAs on that post matched the keywords as closely as possible, too. And when we put the theory to the test, the results were incredible. We optimized 12 of our high-ranking, top-trafficked posts based on their keyword searches, and here were the results:We increased the number of leads we generated from these posts by 99%.We increased the average conversion rate of these posts by 87%. This was groundbreaking for us and how we approach the conversion optimization of old blog posts. Using this keyword-based approach, we improved the conversion rates of every single post we optimized using that method. There was absolutely no guessing to it — it was entirely data-driven. The Keyword-Based Conversion Optimization Methodology Want to take advantage of this conversion optimization method for your own blog content? Here’s what we did.(Keep in mind that the basic idea behind this approach is to get inside the head of the searcher, and then optimize for conversion based on the search terms they’re already using to find your blog posts.)How We Identified Posts to Optimize1) We made a list of the search terms our blog was already getting found for.We did this by looking at the organic search traffic in HubSpot’s Sources Report. (If you’re not a HubSpot customer, you can also use Google Analytics to identify which keywords you’re getting found for.) While, unfortunately, the majority of keywords today are encrypted by Google (and it’s only getting worse), we were still able to use the keywords that aren’t encrypted as directional data to indicate a larger search trend.2) We identified which of our blog posts were ranking for these keywords.Then, we recorded their ranking in a spreadsheet. You’ll need an SEO tool to make this process easy. We used HubSpot’s Keywords Report since it’s integrated with the HubSpot Sources Report. If you don’t have an SEO tool, you can also do this manually by searching the keyword in an incognito browser, finding your blog post that ranks for it, and recording the ranking.3) We sorted the posts we identified by monthly views.This allowed us to target and start optimizing the posts that generated the most traffic, and then work our way down.How We Optimized Those Posts (And an Example!)To explain how we did it, I’ll use an example of a post we optimized for conversion using this keyword-based approach. For some context, this post example ranked highly for the keywords “how to write a press release” and “press release template.” So when people search for and find that post, they want to learn how to write a press release, and they want a template to help them do it.The problem with the post before we optimized it was that the CTAs within it were promoting our “Newsworthy Guide to Public Relations” ebook — not a press release template. And even though people do get a press release template with their download of the guide, neither the CTA nor the landing page for the ebook clearly positioned it that way.So, what we did was reposition those CTAs to focus more on what people were searching for — the press release template. Initially, we did three things when we conversion optimized the posts we identified using this keyword-based approach:1) We optimized the end-of-post CTA based on the keyword.First, we looked at the post’s existing CTA to see if we had an existing offer that was more relevant to the search term people were using to find the post. Then, we’d reposition the CTA to incorporate the search term into the title of the offer. This way, the search term matched the CTA/offer more closely. If necessary, we also optimized the image used in the CTA.And if we had no relevant offer for the search term (or if repositioning an existing offer was too much of a stretch), we’d add it to a list of posts that required a more relevant offer. More on that in a minute.Example:2) We optimized the slide-in CTA based on the keyword.Slide-in CTAs are CTAs that “slide in” from the side of the page as a visitor scrolls down the post. The advantage of a slide-in CTA is that it puts a CTA in front of visitors sooner than if it were at the end of the post, since it slides in as the visitor scrolls down the page and doesn’t require them to reach the end. (Learn how to create slide-in CTAs here, and easily create a slide-in CTA using HubSpot’s free lead capture tool, Leadin.)We did the same thing here as we’d done with the end-of-post CTA, optimizing the offer/CTA based on the keyword used to find the post. In cases where posts didn’t have a slide-in CTA to begin with, we’d add one.3) We added a text-based, in-line CTA within the post’s intro, based on the keyword.The last thing we did was add a third CTA — a text-based CTA in line with the post’s body copy within the intro of the post. (We’d previously experimented with adding these into posts and found that they were successful in boosting those posts’ conversion rates. I actually think this is critical for conversion optimizing posts whose traffic comes largely from search.)Think about it: If you’re a searcher and you click through to a page from a search result, you’re trying to evaluate quickly whether that result is going to give you what you were searching for. So if you see a link to a resource that matches your search term right off the bat, you’ll probably click on it.Example:If you’re curious how our example post improved, the conversion rate of the post increased by a whopping 240% when we optimized using this keyword-based method. Not too shabby, eh?How We Tracked/Analyzed the ResultsBecause we’d never tried this method of conversion optimization before, we wanted to make sure we carefully tracked what we did so we could understand how effective this was as a conversion optimization strategy. If you plan to experiment with this strategy yourself, this is how I suggest you track it: Prior to doing any search-based conversion optimization, record the views, leads, and conversion rates for each post across a two-week period. That way you can compare the post’s performance before and after it was optimized.Record the date you optimized each post, so you knew when to check back in on the post’s performance after optimization.Record exactly what you optimized (for example: changed the offer, repositioned the CTA, etc.). That way, if these posts do worse after the optimization, then you can go back and undo what you did. And if they did better, you can learn from the changes you made. Two weeks after a post was optimized, record the post’s performance in terms of views, leads, and conversion rate. Then compare the conversion rates to determine whether the optimization was successful.But Wait … There’s More! That’s right! There’s even more you can do to benefit from this search-based conversion optimization approach. We’re currently in the process of implementing the following tactics on our own blog, so while I don’t have data to share with you yet, I have a feeling these tactics will help improve conversion rates even more based on the success of what we’ve implemented so far.1) Create Offers for Posts/Keywords You Don’t Already Have Relevant Offers ForRemember how I talked about repositioning your CTAs to incorporate the search term into the title of the offer … but only if it was relevant enough? For some keywords, you may find it’s a little bit of a stretch to reposition an existing offer in this way — especially if you don’t have a wide variety of offers to choose from. In those cases where you don’t have a relevant keyword-based offer for a post that generates a lot of search traffic month after month, consider creating one from scratch. 2) Optimize the Post-CTA Click Experience (i.e. The Landing Page)Remember the example I used earlier to explain how we implemented our keyword-based conversion optimization approach? While we may have optimized that post’s CTAs to emphasize the offer’s press release template, they’re still going to click through to a landing page that isn’t positioned that way. Don’t stop there. Optimize your landing pages for those keywords, too.Using a feature like HubSpot’s Anonymous Personalization, you can even make it so the landing page is repositioned only for visitors who come from a specific blog post. In other words, the default landing page positioning will remain the same, but if visitors access the page by clicking on a CTA from a particular blog post, visitors are shown a different version of the landing page positioned the same way as the CTA they clicked to get there.This is helpful if you’re promoting a landing page in multiple channels but don’t want to create a duplicate landing page to serve each purpose. Magical, right? (For HubSpot customers, you can accomplish this by creating a tracking URL with a specific campaign for your landing page, and then using Smart Content within the landing page segmented by Referral Source >> Other Campaigns.)
I’d like to submit my article to your site (attached). This direct subject line is a simple, declarative sentence. The approach works well, because it is very clear and short. Most editors trolling through their inbox will see it and quickly understand what’s inside. The little word “attached” at the end may pique their curiosity enough to open the email. Request for guest posting. Article included. This subject line is a lot like the ones above. It puts forth the intent of the email, and mentions that the proposed article is attached.4) Use a professional from line.Just as significant as the subject line is the “from” line. Most email programs are set up in such a way that you can see both the “From” line and the “Subject” line.It’s fairly obvious that a subject line is important. But keep in mind that your “from” line has just as much of an impact on whether or not your email gets read and/or accepted.The best email address is firstname.lastname@example.orgSteer clear of stuff like this:email@example.com@firstname.lastname@example.org) Use the recipient’s name if you can.If your email is going to an individual’s email address, then common courtesy is to address them by name.“Dear Sir or Madam” is superfluous. “To Whom It May Concern” is cold and impersonal. A simple and polite “Hi Jane” is just fine.Using the recipient’s name also strengthens your first line, which is critical. Many email programs (I’m looking at you, Gmail) show the first line of an email, even without opening the message.Often, I don’t even open email if the first line tells me that the email useless. I suspect that many site owners operate in the same way.6) Tell them who you are.Start your email by stating who you are. This is not rude or arrogant. It’s polite.Think about it. You’re sending an email to a stranger. The least you can do is identify who you are. You should do this in one line or less.“My name is Neil Patel, co-founder of Kissmetrics.”“I’m Puri V., professional tech journalist.”“My name is David Vanderkaamp, and I’m a designer for skateboarding apparel company, JumpShock.”If your title is “Linkbuilding Specialist” or “SEO Promotions Manager,” I would go ahead and change your title to something more innocuous for the purposes of a guest blogging proposal — editors might think you’re solely in the guest posting game for link building. You can also link to your LinkedIn profile, a Twitter account, or another social network to help confirm you’re a real person.7) Tell them why you matter.This next section is the most important line in your entire email.You have to matter. Somehow, someway, you need to validate yourself in the consideration of the site manager.There are several ways you can do this:Tell them other places for which you’ve written. “I’m a regular contributor to Forbes, Inc., and HuffPo.” Be sure to provide links.Tell them something you’ve done, as long as it fits within the website’s niche. “I founded the company WriterBuzz which analyzes a writers’ web reputation.”Tell them about your current project. “I’m bootstrapping a boutique travel company, Action Journey, based in Wellington, NZ.”Even if you aren’t a big deal, you need to sound kind of like you are. Don’t be deceptive, but don’t downplay yourself either. 8) Prove your position in their niche.Every website is about something, and you must make it very clear that you are well positioned within that website’s niche.This takes just another line or two. Your goal is to describe yourself as someone who is an active participant in the website’s space. (And because you’re only pitching relevant outlets, you should already be active in the industry.)If the website is about conversion optimization, then you need to be well-versed in conversion optimization.If the website is about personal finance, then you need to be a skilled credit recovery expert.If the website is about Mac rumors, then you need to be a former Apple executive.Go ahead and use buzzwords or jargon if it proves your point.“I’ve helped companies like Lifeproof and Otterbox with CRO and sales funnel analysis.”“As a reputation management consultant, I regularly write articles for Reputation.com, and RepManagement.com.”My point is this: Each proposal must be crafted with laser-like precision to the site you’re pitching. Research the site, research the readership, analyze their content, read everything you can. Get a pulse on the most popular posts they’ve produced. Know the site, and use that knowledge to craft a more compelling, relevant pitch.9) Give them your content.See if you can spot the mistake in these concluding sentences to a guest blogging pitch:“If you want to see it, let me know.”“If you think this would work, I’ll share the file.”“See if this is a good match, and then we’ll talk about payment.”The mistake is the word “if.”Website owners don’t have time for that. “If” is a word that transfers responsibility to them. Now they have to do something — reply to your email, ask you for the article, etc. Either way, it puts them into an uncomfortable position.Guest blogging means that you’ve already done the work. You have an article, and you can send it to them.If the website has a good reputation, then don’t worry about your content getting stolen. And, in case you didn’t realize, you’re doing this for free. Payment isn’t an issue, so there’s very little risk in sending them your content.The only caveat is if you’re pitching a lot of sites for a guest blogging position. You don’t want to send the same piece of content to 20 sites and run the risk of several of them publishing it. That makes them look silly, and in turn will make them less likely to work with you in the future.10) Link to a Google Doc.Even though your subject line will often say an article is “attached,” when you send your article, don’t actually attach it. Some email clients filter out attachments, and some users have a visceral reaction to seeing a “.docx.”While researching this article, I read this as a tip for pitching a guest post: Tip: start a new blog post draft on your blog, write and edit your guest post on it, and then copy/paste your html version into .txt file. Once you’ve created the .txt file, delete the draft.Huh?!Here’s an easier way: Put your content in a Google Doc, and share it.You probably want to allow anyone with the link to view the content. (Yes, I know that they can still copy/paste it, so it’s not completely protected.) What I’ve found is that when an interesting article hits their radar, it gets sent around to scheduling assistants, editors, co-editors, managers, and other people who will touch the article before it hits publication.Rather than restrict the content to a specific email address, it’s okay to go ahead and allow viewing by anyone — it makes it much easier on the editor (and the rest of their team) to get the post prepped for publishing.11) Flattery isn’t required.You don’t need to gush all over the place to get accepted as a guest blogger.This is a mistake that many rookie guest bloggers make. They will write things like, “I’m a lifelong reader of your site. I just love it so much!”That won’t make editors any more likely to accept your guest submission. At worst, it will make them throw up a little bit in their mouths.People can see straight through flattery. They already know how awesome their site is. They care about making it better. If your article or your reputation can accomplish that, then you’re in.Cut the fluff, and make your request.12) Don’t make a single mistake.If you have a single typo in your proposal email, you’re doomed. When an editor spots a mistake, he knows what that means — “This person can’t spell. I’ll have to really be careful when editing their articles …”Unless your name is Elon Musk, Warren Buffett, or Abraham Lincoln, then your reputation probably won’t be enough to overcome errors. Editors don’t want to deal with errors. They want publication-ready, pristine content.Bonus: Advanced Guest Blogging TipsPrepare for rejection.Any published author probably has war stories of how many times they were rejected before they finally got their book published.It can be like that with guest blogging, too. Using the formula above, you’ll vastly improve your chances of getting accepted, but you will never hit a 100% acceptance rate.Form relationships; don’t just throw them content.Site owners can totally tell if you’re just attempting to build backlinks.You need to be different. Your first goal is not to get backlinks — it’s to deliver high-quality content. As you do this consistently and carefully, try to build a relationship with the guest owners.Here’s how:Consistency. Be sure to submit on a regular basis. Once a site finds a great writer, they try to work with them on a regular basis. Be a writer they can rely on.Responsiveness. Even if you are a great writer, editors will often ask for revisions to your article. Don’t take this personally. Every site has a unique set of guidelines, and they simply want to make sure that your particular piece of content upholds those standards. When asked for revisions, do your best to respond quickly and completely with their requests.Correspondence. Go above and beyond, and stay in touch with editors, site owners, and webmasters at the site. The stronger relationship you build with them, the greater your likelihood of maintaining your position as a valued contributor.Enlist help.If you plan on doing a lot of guest blogging, you’re going to need some help. Guest blogging can get complicated, with all the different site editors, tracking submission deadlines, and a variety of guidelines for each site.Managing it all by yourself can get a little bit hairy. The last thing you want to do is miss deadlines or violate editorial guidelines. You may want to hire a virtual assistant or an editor (or at the very least, set up a bunch of recurring reminders for yourself). The more you guest blog, the more you’ll guest blog.Guest blogging is like money. The more you have, the more you can make.Once you land a spot as a contributor for, say, Mashable, it’s pretty easy to secure a guest blogging position with other sites. When your list of guest sites glistens with a high profile site, you’ll be able to get people’s attention and score more sites.But in order to get to that point, you need to start small, and then build up.ConclusionGuest blogging is not easy. But it’s worth it. I expend a lot of time, effort, and resources to do guest blogging. I’ve discovered huge upsides, and I know you can do the same.Do you have any guest blogging proposal success or mistakes? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Guest Blogging Topics: Originally published Dec 8, 2014 6:00:00 AM, updated July 28 2017 We all know that guest blogging, as a whole, isn’t dead. We also know that it’s a very effective form of brand building. And we know that we need to pitch guest blogging proposals in order to secure a guest post.But how do we actually do it? How do we create a guest blogging proposal that gets accepted?This is one of the biggest sticking points in guest blogging. If only we could create a proposal that would score us a writing spot in top blogs …It’s possible. Let me show you how.1) Choose sites carefully.Everything you’re about to read is absolutely useless unless you follow this first point. You must — absolutely must — choose guest blogging sites carefully and intentionally.I’ve explained a thorough process of how to find spots for guest blogging on my own blog, and highlighted some of the key points below, too.Know your audience.There are two main reasons why you must understand the audience you want to reach.In order to create exceptional content, you must be able to provide value for your audience, which comes in the form of expertise, experience, humor, exclusive information, unique point of view, etc.For your own sake, you want to make sure you’re reaching the audience that’ll help build your thought leadership and drive real ROI.To do this, you need to make sure you understand exactly who your audience is and how they behave.Quality over quantity.The only way to get your promising guest blogging career off to a good start is by choosing the very best sites. If you choose low quality or suspicious sites, not only will you diminish your own reputation, but you might also devalue your own site with any backlinks that come your way. So do your homework by checking out the site’s page authority, domain authority, trust flow, citation flow or whatever other metrics you prefer. (Moz and MajesticSEO have great tools for doing just this.)The best way to advance your guest blogging pursuit is to score a post with a single, top-notch site — and to do that, you’ll need a quality submission. Landing one quality guest post spot becomes like a trophy that you can show to other sites, signaling that you are a writer of solid reputation. Earning that spot shows you’re serious about what you do and you’re good at it — the qualities most editors are looking for in incoming writers.2) Send an email.I recommend keeping your pitch as simple and straightforward as possible. Simply use email. Send a message to the site owners or editors using the submission form or whatever email address you can find.If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. These shouldn’t be your first choice, though. Go directly to the best source — email.3) Use a professional subject line.Your subject line is your calling card. Your subject line will decide 1) if your email gets opened, and 2) how your email is received.Anything foolish or unprofessional is going to be discarded:“Lucky you! Hire me as your guest blogger!”“CHECK TIHS OUT! IM AN AMZAING BLOGGER!”“ZOMG, I found a haunted house, and you’ll never believe what I saw when I opened the door. Number 7 gave me nightmares for weeks!”Reading those, I hear an editor clicking the trash can and “mark as spam” button as fast as she possibly can.Go for a subject that is straightforward, honest, clear, and professional:Guest Submission: 17 Techniques to Enhance Your LinkedIn Reputation. This subject line is very clear regarding it’s purpose (“guest submission”). I intentionally didn’t use the term “guest blogging,” because that word can sound spammy to some people. Besides, many site owners don’t consider their website to be a blog. In this subject line, I also included the title of a proposed article. (Click here to learn more about creating engaging titles.)
Jasprit Bumrah is considered to be the best bowler in limited-overs cricket these days but the Team India star himself doesn’t think that is the case, as he is yet to take the wicket of the world’s best batsman – Virat Kohli.The Mumbai Indians pacer is all set to face the Royal Challengers Bangalore skipper Virat Kohli in the upcoming Indian Premier League 2019 and ahead of the 12th season, the No.1 ODI bowler in the world has fired a warning to Kohli, the number one Test and ODI batsman in the world.As part of the new ad-campaign for Star Sports, Bumrah has shot a commercial ahead of the new season where he is seen challenging Kohli.”World ka best bowler? Nahin yaar. Abhi toh world ke best batsman ke dande udaana baaki hai. Aa raha hoon Cheeku bhaiyya, aur iss baar aap meri team mein bhi nahin rahenge, (World’s best bowler? Not yet guys. I still have to castle the best batsman in the world. Cheeku Bhaiyya (Virat Kohli), I am coming for you, and this time you are not even in my team),” says the 25-year-old in the ad.Virat Kohli makes an appearance at the end of the ad which shows him watching Bumrah’s banter on television with a puzzled look on his face.Bumrah and Kohli will face each other this season at the M Chinnaswamy stadium in Bengaluru when RCB host the three-time champions Mumbai Indians in the first leg on March 28.Just a day before Bumrah’s advertisement, a similar promotional video was released as part of the same campaign where Rishabh Pant was seen challenging his idol MS Dhoni.advertisementPant is competing for his spot in the Indian cricket team with Dhoni but he is the star of Delhi Capitals side in the IPL. On the other hand, Dhoni is the most successful IPL captain with Chennai Super Kings.With exactly a month to go for the IPL, the broadcasters of the tournament released a promotion video featuring Pant where he talked about how Dhoni is his idol but in the IPL, he is looking to come down hard at his team.This is what Pant says in the video -Mahi bhai na guru ke samaan hain. Agar Mahi bhai nahi hote na, pata nahi mai wicketkeeper-batsman hota, nahi hota [Mahi bhai is like a teacher. If Mahi bhai wouldn’t have been there, I don’t know if I would have been a wicketkeeper-batsman].Lekin is baari unki team pe main aisa barsoonga ki captain cool, cool nahi rahenge [But this time, I will rain down at his team so hard that captain cool won’t remain cool].Mahi bhai tayyar rehna, game dikhane aa raha hoon [Mahi bhai be ready, I’m coming to show you the game].Mahi Bhai, Sab aap se seekha hai, toh aap ke saamne game toh dikhana banta hai! #VIVOIPL mein milengey – Kya kehte ho, @msdhoni @StarSportsIndia @IPL pic.twitter.com/eoJXJmhbDXRishabh Pant (@RishabPant777) February 23, 2019After Pant is done challenging Dhoni, the veteran makes a last moment-appearance and he shown looking at Pant’s video and giving the camera a staunch look.Pant and Dhoni will have a chance to showcase their skills against each other on March 26 when Delhi Capitals host the defending champions Chennai Super Kings at the Feroz Shah Kotla stadium in New Delhi.Also Read | BCCI to donate IPL opening ceremony budget to families of Pulwama martyrsAlso Read | After another IPL snub, Cheteshwar Pujara hits maiden T20 hundredAlso Read | CSK, RCB spar over Sambar after BCCI announces IPL 2019 fixtures
10. Inbound EmotionEven if you don’t speak Spanish, you can still appreciate the conversion capabilities of this HubSpot partner site. My two favorite features of the page? The form stays in a fixed, prominent position as you scroll through the site. I also love the hands that serve as directional cues toward filling out the form and sharing the page with others.11. Velaro Live ChatSometimes the smallest details make the biggest difference. They’re what make Velaro Live Chat’s landing page awesome, for example.That small PDF symbol over the feature image helps set expectations for what format the download will be in. The arrow in front of the subheadline helps further direct your attention to important copy they want visitors to read. Like IMPACT, they also have an auto-checked box to subscribe to their newsletter on their form — which, if turned into an opt-in check box, is a great way to increase subscribers. All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.12. IMPACT Branding & DesignFull disclosure: IMPACT is a HubSpot partner — but that’s not why they’re included here. IMPACT’s landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.The free guide IMPACT is offering for download here also doesn’t emphasize the download itself in the blue button that allows you to submit your filled-out form. Rather, IMPACT is inviting you to “generate more conversions” — putting the focus on what you stand to gain as a result of reading the guide.Landing Pages to Learn More13. UnbounceIt’s no surprise Unbounce is near the top of this list — they’ve actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: 1) The use of a chat window instead of a classic form, and 2) the detailed — but well packaged — information below the form.The first helps direct attention to the goal of the page — for you to fill out the form — in a way that’s unobtrusive and feels less like a chore. The second gives this page an SEO boost (search engines will have more content to crawl) and assuages any worry from folks who need to know more about a piece of content before handing over their information, all while not distracting people from the chat window.14. Bills.comOften, people think landing pages are static pages on your website. But with the right tools, you can make them interactive and personalized.Take the example below from Bills.com. To see if you’d benefit from their consultation, you answer three questions before you are shown a form. It starts with this one:Then, you answer two more questions, like the one below:And here’s the final landing page form where you fill out your information:I’m not sure how the algorithm works (or if there’s one at all), but while I was filling it out, I had some anxiety about not qualifying. Once I found out I did, I was excited to fill out the form, which I’m sure most people who are in debt and using this tool are. By making this offer seem more exclusive before the form appeared on the landing page, I’d bet that Bills.com increased conversions pretty significantly.15. TruliaTrulia did something very similar to Bills.com with their landing page. It starts with a simple form asking for “an address” (which sounds less creepy than “your address,” although that’s what they mean). Below this simple form field is a bright orange button that contrasts well with the hero image behind the form, and emphasizes that the estimate will be personalized to your home.Of course, the address itself won’t be enough to estimate the value of a home. It just denotes the home’s neighborhood. That’s why the next page follows with more questions about the property itself, like number of beds and baths. Below, you see the copy “Tell us where to send the report” — with a disclaimer that, by entering this information, you’re agreeing to connect with a real estate agent. This is a great example of a company giving value to their visitors from the get-go, while setting visitors’ expectations about what will happen as a result.16. LandbotLandbot, a service that creates chatbot-based landing pages, puts their own product front and center on their chat-fueled landing page. Visitors are greeted by a friendly bot — complete with emojis and GIFs — who encourages them to provide information in a conversational format, instead of via a traditional form.17. WebprofitsFor a little contrast … what about long landing pages? With just a few tricks, you can make even the longest landing page feel short. Webprofits’ landing page below shows us how.Right at the top, there’s a prominent CTA button to learn more — with a nice contrast against the background so it stands out, and a downward arrow to encourage scrolling. By not putting a form field up front, they help reduce friction and create an opportunity for visitors to learn more before being presented with a conversion option.They also make it easy for you to figure out what Webprofits actually does. The rest of the page offers detailed information about what you’ll get when you give over your information. Plus, it includes strategic CTAs throughout to take you back to the top to fill out the form, like “Let’s Talk.”18. H.BLOOMSometimes, you’ve just got to stop and admire a landing page for being beautiful. Using high-resolution photography and lots of white space, H.BLOOM’s landing page is a pleasure to look at.Aside from its beauty, the page has some great conversions elements: an above-the-fold form, clear and concise description of what’ll happen when you fill out the form, and even the bright orange “Submit” button. The only thing we’d change up? The copy on the “Submit” button — that could be more specific to the offer at hand.19. Conversion LabWhile I wouldn’t typically include an example of a homepage with a form on it in a post about landing pages, this website is special. The homepage is the entire website — the navigation links just take you to the information below.When you click “Get Help With Landing Pages,” the entire site moves over to make room for the form. Here’s what it looks like before you click:And, when you click that CTA, check out how the form appears:I love how you don’t have to leave the page to fill out the form, yet the form won’t feel intrusive to casual website visitors.Landing Page IdeasA well-optimized landing page can transform prospects into leads by gathering information that can help you better understand, market to, and delight visitors. Since landing pages are crucial for conversions, it’s important to make sure they’re well planned, designed, and executed. Here are a few things to keep in mind when creating landing pages:Appealing aesthetics: Giving your landing page color and a clean UI can only help. Visitors will want to learn more about your products and see evidence of the value you’re offering. Take a look at #10 on our list — Inbound Emotion — for a great example of a stunning web page. Less is more: Let the offer or images do most of the talking, but be sure to include any and all descriptive headlines and supporting text to make your landing page clear and compelling. This goes for just about all the components on the page: try white space, simple copy, and shorter forms.Keep visitors on the page: By removing the main navigation or any distracting backlinks, it’s less likely there will be any lead generation friction that could cause visitors to abandon your page.Social Sharing: A simple way of getting visitors to engage with your landing page is including social media sharing buttons so that they can spread your content to their social followings. After all, customers are the center of your marketing flywheel.A/B testing: Landing pages are important to get right, and since consumer psychology can sometimes be surprising, it’s always better to experiment with different versions of your pages to see which has the highest conversion rate (CVR). Test the positioning of the offer, kinds of CTAs, or even the color scheme. Call-To-Action: The CTA is where the meat of the landing page is, or the tipping point where prospects become contacts. CTAs could ask visitors to subscribe, download, fill out a form, share on social media, and more — but, overall, CTAs are necessary for getting your audiences more engaged with your offering. To generate leads, CTAs should be bold and eye-catching, but most importantly, they need to effectively communicate value. An example of a creative CTA is Landbot — seen here at #16 — who has a chat box landing where their CTA is responding in the chat. Free Resource Tell us a little about yourself below to gain access today: Topics: How do you convince your visitors to take the plunge on your website?There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are.Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate a lot of (potentially) lower-quality form submissions, or a smaller number of higher-quality submissions.Click here to learn best practices for optimizing landing pages and generating more leads.So if you’re looking to up your landing page game, it’s helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action.Click one of the links below to jump to that section of the article:Landing Page Design ExamplesLanding Page IdeasSurprisingly, when I started doing research into landing page examples, I realized there are hardly any sites out there with modern, impressive landing page designs that are more than just a sign-up form on a homepage. So, we decided to compile a list of landing pages we love ourselves. Calls to Action Sign-Up Landing Pages1. ShopifyLike many of the other landing pages in this post, Shopify’s trial landing page keeps it simple. The user-oriented headline is just a few words, for example, and the page relies on simple bullets, not paragraphs, to communicate the trial’s details and benefits. There are only a few fields you need to fill out before you get started. All of this makes it easier for you to get to the point: selling online with their tool.2. MuzzleLanding pages help users decide whether or not your product or service is actually worth their precious time and energy. What better way to clearly and straightforwardly communicate your value proposition than by confronting visitors with the very problem your app solves?Muzzle, a mac app that silences on-screen notifications, fully embraces this show don’t tell mentality on their otherwise minimal landing page. Visitors to the page are greeted with a rapid-fire onslaught of embarrassing notifications in the upper left of the screen. Not only is the animation hilarious, it also manages to compellingly convey the app’s usefulness without lengthly descriptions.3. TransferWiseTransferWise allows you to send and receive money in different currencies, and its landing page, shown below, separates each individual action so you’re not distracted by options that don’t apply to you.If you want to send money, the transfer form is right there on the right for you to fill out. To receive money, simply click to the middle tab, and to sign up for TransferWise using your debit card, click to the far-right tab.Each tab on this landing page produces a different call-to-action based on what you’re signing up for — each of them in a vibrant green box to highlight your next step after your three possible starting points.4. AirbnbTo help convert visitors into hosts, Airbnb offers some enticing personalization: an estimated weekly average earnings projection based on your location. You can enter additional information about your potential accommodations into the fields to get an even more customized estimation.If you visit the page already convinced, the clear call-to-action at the top of the page makes it easy to convert on the spot.5. TeambitWhimsical isn’t usually the first word that comes to mind when you think of HR software, but Teambit’s illustration-heavy landing page is exactly that. A simple, one-field form is accompanied by a delightful office full of animal characters — all of whom are very pleased with Teambit, in case you were wondering. An animal cartoon appears beside each informational section of the landing page, keeping visitors scrolling down to learn more.Teambit’s landing page is perfect proof that you don’t need to have a conventionally “fun” product or service offering to create a fun landing page.[Click here to see the whole landing page.]6. WistiaFirst up is Wistia’s landing page for their Free Wistia Account. Right off the bat, you notice the one-field form to create your account — the blue, minimally patterned background contrasts nicely with the bright white form field.The length of the form field combined with the prominent placement eliminates nearly all friction to create an account … but if you’re having doubts, you can always scroll below to read answers to top FAQs. By separating these two sections with stark color contrast, Wistia makes it much easier for you focus on converting.7. WebflowWebflow, a design tool for web developers, packs a lot of information into just a GIF and three form fields. Having the entire sign-up form on a single line is a nice touch here — not only does it make the page shorter, but filling out each box from left to right shows users how close they are to clicking the fourth blue button and getting started for free.The animated GIF below the form is visible in the same frame on the website, so users can see how the product works and sign up without scrolling or clicking over to a new page.Ebook Landing Pages8. NautoNauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important.At the top of the page, shown above, a warm photo of a car’s interior hugs the lead-capturing form. The green “Download Now” button might’ve even been on purpose (on the road, green means go, after all).Scroll down, and you’ll see another “Get the eBook” CTA to remind users what’s waiting for them. You’ll also see three jarring statistics about car accidents to entice users to learn more. Check it out below.9. Industrial Strength MarketingRight off the bat, this landing page pulls me in with a compelling, punchy header: “Don’t Make Me Zoom.” It directly speaks to a common experience most of us have had when we’re browsing on our phones or tablets — and it’s a little sassy, too.But that’s not the only thing keeping me interested in this landing page. Notice how the color red is strategically placed: It’s right at the top and bottom of the form, drawing you even closer to the conversion event.Plus, this design is meta to boot: It looks and works great on mobile, too. Keep in mind that a lot of visitors will be accessing your landing pages on their smartphones or tablets, and if the design of your website doesn’t work well for them, they might give up and leave your page.The folks at Industrial Strength Marketing made the fonts and form field big enough so that visitors don’t have to pinch-to-zoom to read and interact with the content, for example. How to Optimize Landing Pages for Lead Generation Originally published Aug 30, 2019 9:00:00 AM, updated November 07 2019 One big caveat here: I don’t have access to the stats for these pages, so I can’t tell you how well they convert visitors, leads, and customers. Still, these examples — even those that are no longer active on the business’s website — have some of the best combinations of those nuanced landing page elements I’ve ever seen.Obviously, if you feel inspired to try any of these tactics on your own site, the only way to know whether they’ll work for you for sure is by testing them out for yourself.Landing Page ExamplesShopifyMuzzleTransferWiseAirbnbTeambitWistiaWebflowNautoIndustrial Strength MarketingInbound EmotionVelaro Live ChatIMPACT Branding & DesignUnbounceBills.comTruliaLandbotWebprofitsH.BLOOMConversion Lab Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Resource Don’t forget to share this post!
The recent allegations of fixing in the Tamil Nadu Premier League has once again started the debate whether the gentleman’s game is most prone to fixing in sports and whether the top Indian stars need to be wary of each and every individual around them. But BCCI’s Anti-Corruption Unit (ACU) chief Ajit Singh feels that the bookies or fixers would never waste their time in trying to approach top stars like a Virat Kohli or MS Dhoni.Speaking to IANS, the ACU chief said that it is the younger and more often than not the unsuccessful players who get lured into these things as they are either unaware of what is happening — in case of youngsters — or the money is too big to ignore.”If you ask me, today in cricket, a star has much more to lose than gain if he gets involved in this. Imagine a Virat Kohli or Dhoni getting into this. Things don’t just move by money, it is also the reputation that counts. They can’t sacrifice their reputation for such things. They are far bigger than all this.”Even if you are talking just in financial terms, do you think they will get involved — both in terms of the endorsement that they get because of their reputation and star power, as also the other benefits that they get.”Betting wouldn’t give them a small percentage of that money,” he explained.”These people (fixers and bookies) are looking at whatever opportunities they can get. If they can’t get into any tournament, they start their own leagues. They are now moving to new countries and in the name of promoting the sport, they organise tournaments and get teams. They pretend to be working for the game.advertisement”You can’t stop someone from organising a tournament because this is a free country. But what BCCI can do is say this is not recognised so registered players won’t go. Still, some young players fall for this. Sometimes, they also get players from outside to promote the league and make them ambassadors and stuff.”But the ACU chief says that the fact that they are moving outside India shows that the BCCI has been successful in their attempt to stop corruption in the game.”Look, the thing is, it is getting difficult for them and so they have to find different ways and means as they can’t carry on their business in traditional cricket. This has seen them organize leagues outside. We keep feeding ICC the informations we get and they scuttled some of the tournaments like the Afghan Premier League was held only for one edition.”The challenge before us is that majority of the corrupters are of Indian origin and they have started going out, which in turn shows that they are feeling the pressure in India and moving out which is a success for BCCI,” he smiled.Apart from legalizing betting, corruption in sports needs to be made a criminal offence as per the ACU chief.”The changes that need to be made to (legalise betting) aren’t very many. You notify an enforcement agency – could be the police or any agency that the government wants. The need is to have a debate on it as there are issues of morality involved. Like in some of our states, prohibition is there on alcohol. So, there are issues of morality involved and needs to be a debate among the law makers and then a decision needs to be reached on this.”Right now, corruption in sports is not such a big offence in India. Things will change if that is changed because it will give the police a clear cut law to rope them in. Some interpretation of the existing law needs to be put into effect in a way that it covers the area. If it is based on interpretation then everyone has their own interpretations,” he rued.Also Read | Vikram Rathour wants more careful approach from Rishabh PantAlso Read | Ben Stokes slams English daily for publishing sensitive information about his familyAlso See:
Xiaomi on Tuesday launched several smart devices in India at its Smarter Living 2020. One of these products — no, there are no smartphones in the list — is the Mi Band 4. Wait, that’s not the name. The device is called the Mi Smart Band 4. Xiaomi believes that its latest fitness band has more features, or rather smarter features, and hence wholly deserves the new moniker. Well, we will see.The Mi fitness bands have always been popular in India. The price is usually right for these products and the feature set basic but appropriate as well as useful. The Mi Smart Band 4 is no exception. In fact, compared to the earlier bands this one is rather feature-rich. It’s neatly designed. And it has an attractive price. The Mi Smart Band 4 comes with a price of Rs 2,299.Mi Smart Band 4 designThe Mi Smart Band 4 sports a neat design and looks classy on the wrist. To me it does. In a way the Mi Smart Band 4 almost looks like the Mi Band 3 minus the curved screen. The Mi Band 3 includes a screen that is curvy on the sides, but the screen in the Mi Smart Band 4 isn’t as curvy. It’s not flat either like the screen in the Mi Band 2. The new Mi Smart Band 4 follows a middle ground and that offers good end-result.Similar to the previous generation Mi Bands the new one also comes with a removable wrist band that is made of thermoplastic polyurethane — rubber in simple words. There’s a capsule on the Mi Smart Band 4 and that is similar to the Mi Band 3. The capsule includes 3-axis accelerometer and PPG heart rate sensors which allows the band to track activities in real-time and also the heart rate.advertisement Here I will repeat what I said in the review of the Mi Band 3 – the all-new Mi Smart Band 4 feels very durable. The Mi Smart Band 4 feels extremely sturdy when compared to other similar price segment smart fitness bands like the Honor Band 5.Mi Smart Band 4 screenThe Mi Smart Band 4 comes with a bigger screen compared to the previous generation Mi Band 3. Bigger and much brighter, thanks to the coloured display. Notably, this is the first Mi Band that comes with a coloured screen. All the previous generation Mi Bands have black and white screens.The Mi Smart Band 4 packs a 0.95-inch AMOLED screen that offers a resolution of 120 x 240 RGB and brightness of up to 400 nits. Users can also adjust the brightness of the screen by heading to the Setting option on the smart band itself.I mostly had to keep the brightness level to maximum but the good bit is that didn’t affect the battery life much. In all situations – both indoors and outdoors – I mostly keep the brightness level of the Mi Smart Band 4 to maximum. For a lot of people medium brightness may suffice but because I was also checking emails and reading WhatsApp messages on the Mi Smart Band 4, I needed higher brightness.Due to the AMOLED screen, the text messages are clear and easily readable on the Band 4. This means I didn’t have to switch to my smartphone every time to check messages or read emails. The Mi Smart Band 4 also alerts users about incoming calls and lets them silent or reject them. The Mi Smart Band 4, similar to the Mi Band 3, still doesn’t let users pick calls. Users will still need their phone to take incoming calls.Similar to the Mi Band 3 the Mi Smart Band 4 also comes with a Single touch button that helps users navigate – go back and forth, choose an option, change settings and so on. The touch button is easy to use and works very smooth.How to setup Mi Smart Band 4The Mi Smart Band 4 is easy to set up and also connect to a smartphone. It is compatible with devices running on Android 4.4 and iOS 9.0 or above. It took around a minute or so to set up Mi Band 4 and connect it to my smartphone.– Download the Mi Fit app on your smartphone. The application is available on both Google Play Store and Apple App Store.– Switch on the Bluetooth of the phone and pair both the devices (Band and the phone).– Enter details like name, weight, height, among other things to set up the application. This information will let the Band produce better results.– After connecting the Band with the smartphone, remember to toggle on the options like incoming call, event reminder, alarm, app alerts, idle alert, among others on the MiFit app. Doing so will let the Mi Smart Band 4 to be more productive.advertisementMi Smart Band 4 performanceThe Mi Smart Band 4 comes with various smart fitness features. It tracks heart rate. It monitors sleep. It can also track activities like running, cycling, swimming and other outdoor activities in real-time.To test the heart rate, users will need to switch to the heart monitor screen on the Mi Band 4 by scrolling down on the home page and long-press the touch button. Apart from the heart rate monitoring and calculating distance walked or run, the Mi Smart Band 4 also measures how good or bad is the user’s sleep pattern.Besides just showing notifications from different apps, and letting users deal with those notifications the Mi Smart Band 4 also comes with additional features like Find Your Phone. This feature lets users find their misplaced phone. The Mi Band 4 also vibrates and alerts users about alarms. The Mi Band 4 can be controlled using the Mi Fit app. Xiaomi has added a few new features to the Mi Fit app, but overall the application remains unchanged. One of the most interesting features of the Mi Fit app according to me is the night mode which dims the display of the Band 4 automatically at sunset or during the scheduled duration.In my one week of using the Mi Band 4 I found that the Mi Band 4 manages to capture fairly accurate data as far as the sleep and activity tracking are concerned. In exercise mode, the Band 4 uses GPS data from the paired phone for better distance and heart rate tracking.Mi Smart Band 4 batteryThe previous generation Mi Bands were well known for their great battery life. The scenario remains the same with the Mi Smart Band 4 as well. After using the Mi Band 4 for a week now I can vouch for the battery of the Mi Band 4. The battery life of the Mi Band 4 is incredible and in my one week of usage, I didn’t have to charge the Band for even once. Notably, I had the heart rate sensor and sleep tracker switched on all the time. Despite that, the Mi Band lasted almost over a week for me. At the end of the week, the Mi Band had 20 per cent battery left.Should you by the Mi Smart Band 4?Yes, you should.For the price, the Mi Smart Band 4 is an incredible product from Xiaomi. The Mi Smart Band 4 is a great value for money smart fitness band. It brings big and bright display, incredible battery life, various smart and fitness features, decent design and so on. For the price tag, the Mi Smart Band 4 is the best smart fitness band available in India right now.Mi Smart Band 4 review8.5/10ProsAMOLED displayBattery lifeComfortableConsOldish design