Two persons were killed when their truck was hit by a landslip in this hilly district of Jammu and Kashmir, police said Saturday. The truck was on its way from Thathri to Gandoh and the accident occurred at Piykul Kara, 37 km from here, Friday night, a police official said.He said the landslide hit the vehicle, burying alive two of its occupants – driver Shahzad Hussain (27) of Bhadarwah and conductor Arif Hussain (22) of Kishtwar district.While the driver’s body was retrieved from the spot around 3 am, the other body was recovered around 7 am, the official said, adding that both the bodies were shifted to a trauma centre Thathri for completion of formalities.
LaVar Ball thinks son LiAngelo’s arrest in China ‘not a big deal’ QC cops nab robbery gang leader, cohort Baynes also had eight rebounds and three assists, and Boston improved to 10-2 even as Horford sat out after being placed in concussion protocol earlier in the day. The Celtics then lost rookie forward Tatum late in the second quarter, when he went to the locker room with a sore right ankle.Coach Brad Stevens said Tatum had X-rays and was fitted with a walking boot as a precaution. He will be re-examined on Thursday.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutIt’s yet another blow for a team that lost Gordon Hayward for the season after a gruesome leg injury on opening night.“Until we have only four left, I guess we’re just gonna keep playing,” Stevens said. Kammuri turning to super typhoon less likely but possible — Pagasa View comments RIVALRY REKINDLED?Lakers coach Luke Walton said this generation of players views the Celtics-Lakers rivalry differently than those around for the 1980s matchups.“I think some of them get it, more than others,” he said. “Guys like Lonzo that grew up in LA, I think if you grew up in either one of these cities, you’re probably pretty well schooled on the rivalry. For some of these young guys, they probably don’t know much about it.”Celtics fans chanted “Beat LA!” after Walton was whistled for a technical foul in the third quarter.CELEBRITY SIGHTINGSNew Red Sox manager Alex Cora, New England Patriots players Devin McCourty and Dion Lewis, and rapper DMX were in attendance.UP NEXTLakers: At Washington on Thursday night.Celtics: Host Charlotte on Friday night. Irving also got banged up and had his right leg examined by trainers between the third and fourth quarters. He came back with just over six minutes to play and immediately made an impact, scoring back-to-back baskets to push Boston’s lead back to 100-90.The Celtics led by 48-28 in the second quarter but were outscored 24-13 over the final 6:51 of the half to let the Lakers back into the game.TIP-INSLakers: Only lead of the game was 2-0. … Had 12 turnovers in the first half.Celtics: Shot just 8 of 24 in the fourth quarter. … The 61 points scored by the first half was a season high. … Took a season-high 98 field-goal attempts.LAY OFF BALLCeltics forward Marcus Morris thinks fans should ease up on Ball.“He’s a good kid — it’s his dad,” Morris said. “He’s got a big mouth, everybody knows it. … He has a long time to do this. He’s a young guy. It kind of sucks that he’s gotta go everywhere and they just boo him and boo him and boo him. He’s just a regular player.”Ball said he didn’t take offense to it.“They’re home. I’d boo too if I was a fan,” he said. Japan ex-PM Nakasone who boosted ties with US dies at 101 John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding LATEST STORIES Read Next Giannis Antetokounmpo powers Bucks in bounce back win over Celtics PLAY LIST 02:29Giannis Antetokounmpo powers Bucks in bounce back win over Celtics00:50Trending Articles02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:42PH underwater hockey team aims to make waves in SEA Games Brace for potentially devastating typhoon approaching PH – NDRRMC Typhoon Kammuri accelerates, gains strength en route to PH Boston led by 20 in the second quarter before letting the lead shrink to two in the third. Los Angeles then struggled down the stretch, shooting 5 of 18 from the field with six turnovers in the final period.Brandon Ingram and Jordan Clarkson led the Lakers with 18 points apiece. Julius Randle had 16 points and 12 rebounds.Celtics fans gave rookie Lonzo Ball an icy welcome in his first trip to TD Garden. They booed the No. 2 overall pick throughout the night whenever he touched the ball. He finished with nine points, six assists and five rebounds, making just 4 of 15 from the field.With Tatum sidelined in the second half, Boston struggled defensively, and the Lakers exploited the paint for several easy baskets.“They hit us in the mouth and we were kind of shocked,” Kyle Kuzma said. “The second quarter and the secondhalf we fought back.”ADVERTISEMENT MOST READ Stronger peso trims PH debt value to P7.9 trillion Boston Celtics’ Kyrie Irving (11) and Los Angeles Lakers’ Brook Lopez reach for the ball during the first quarter of an NBA basketball game in Boston on Wednesday, Nov. 8, 2017. (AP Photo/Winslow Townson)BOSTON — The Celtics are piling up injuries almost as quickly as they are victories this season.Aron Baynes matched his career high with 21 points, Kyrie Irving scored 19 and Boston overcame injuries to Al Horford and Jayson Tatum to beat the Los Angeles Lakers 107-96 on Wednesday night for their 10th straight win.ADVERTISEMENT Don’t miss out on the latest news and information. CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA
It is tempting to look at Iraq as a hindi movie script gone horribly over the top. Saddam Hussein is Amrish Puri.Dharmendra defeated but did not quite demolish him, so now Sunny Deol has sworn to finish the task – George Bush followed by George W. Bush.Behind such black humour,It is tempting to look at Iraq as a hindi movie script gone horribly over the top. Saddam Hussein is Amrish Puri.Dharmendra defeated but did not quite demolish him, so now Sunny Deol has sworn to finish the task – George Bush followed by George W. Bush.Behind such black humour and the equally facile plans of Pentagon war strategists, there lies a country of 25 million, a human drama encapsulating every possible emotion. Iraq’s society is more liberal and secular than any other in the Middle East; Iraq’s polity is built around terrorism-the terrorising of a people by their self-proclaimed emperor.Iraq used to be the progressive face of Arab Islam, the stabilising, moderating influence in a region of religious extremes. The energy of its educated, white-collar middle class was every neighbour’s envy. Today, only a shell survives.An entire value system has collapsed. Iraq was once throbbing; now it is just tired, very tired. Humiliation in the Gulf War, 1991, has been compounded by a decade of economic sanctions. It has taken the luxury of consumerism out of the average Iraqi’s life; indeed, it has consumed the life out of the average Iraqi.Iraqis fear what American bombs may do to their children but the zeal with which they rallied around their patriarch through the war with Iran in the 1980s and then in 1991 has gone. So has the pride and swagger of the legatees of Mesopotamia, of Sumer, of Babylon. All that they are left with is nostalgia; and hope.advertisementI DICTATE, WE DO, THEY DRIVEA couple celebrate their wedding at Baghdad’s state-run Ishtar Hotel – it was once the Sheraton – amid the ubiquitous presence of the “Wise Man of the Arabs”; Sardar Cars, the city’s biggest auto dealer, still sells 50-60 cars a month, from Mercs old and new to pick-up trucks. Only a buccaneer elite, enriched by the parallel economy the embargo has spawned, can afford to buy.COLD COMFORT, HOT MOVESOil is aplenty, water is scarce. An Iraqi improvises his bathtub into a roadside “shop” to sell fellow Baghdadis what they covet most-safe drinking water. The concerns at a city party are altogether different and a throwback to the time when the Iraqi capital’s nightlife still roared.GETTING ALONG GAMELYIf a cursory survey of poster shops be proof, David Beckham is Iraq’s favourite foreigner. His sport itself is a craze and this repaired-football salesman appears confident of good business. His compatriots in a Baghdad cafe wait for their country’s luck to change.WORSHIP, HERO WORSHIPSaddam’s regime is dominated by Sunnis but over 60 per cent of Iraqis are Shias. In Karbala, Shias from across the world congregate at the mausoleums of Imam Hussain.Abbas, part of the Prophet’s family. Meanwhile in Baghdad, a motorist dresses up his Volkswagen Beetle for his leader.
Don’t miss out on the latest news and information. Photo by Tristan Tamayo/INQUIRER.netMANILA, Philippines—Mike Gamboa is going to get another year of living his PBA dream.The diminutive 5-foot-6 guard signed a one-year deal with current club Phoenix in what he described as the culmination of all his hard work.ADVERTISEMENT Private companies step in to help SEA Games hosting SEA Games hosting troubles anger Duterte View comments SEA Games: Biñan football stadium stands out in preparedness, completion Hotel management clarifies SEAG footballers’ kikiam breakfast issue Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss SEA Games: Biñan football stadium stands out in preparedness, completion Blackwater taps Rommel Adducul as big man coach “Thank you to God, my family, mom and dad I love you! My supportive brothers I love you all. And to everyone who has helped me in this journey,” said Gamboa through social media. “To my fiancé Carmen and baby Mikee, you’re the reason why I made it and each practice/game is dedicated to you! I love you both! Let’s go Phoenix!”Gamboa started his basketball career at Ateneo before moving to University of the Philippines in the UAAP but decided he would go into the corporate life when he graduated in 2013.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionFollowing a year of working in an office, Gamboa tirelessly worked hard in achieving the dream he almost lost. He eventually became the ninth pick in the second round of the 2014 PBA Rookie Draft by Rain or Shine.Gamboa, however, wasn’t signed and he went on to play for Bread Story and Hapee in the PBA D-League. He also played for Pilipinas MX3 in the ASEAN Basketball League in 2016. LATEST STORIES TS Kammuri to enter PAR possibly a day after SEA Games opening Sports Related Videospowered by AdSparcRead Next The year 2017, though, was the toughest for Gamboa as he was an almost invisible figure basketball circles until Phoenix head coach Louie Alas sent him an invite to try out for the Fuel Masters.It was also at this time that Gamboa found out he was about to be a father, and the looming family life was what ignited the fire within the point guard’s heart.“Everyone kept on telling me what my plan should be and I should start facing reality,” said Gamboa. “Only my girlfriend and a few friends believed that I was still going to make it to the PBA, it was then I always asked God why He put me back to playing basketball again.”“I found out that my girlfriend was pregnant and immediately finding out that I was going to be a father, I had that fire back and I knew I had to give it one last shot for my future baby and family.”Gamboa played a total of 12 games for the Fuel Masters in the 2017-18 season, averaging 2.1 points, 0.6 rebounds, and 1.3 assists.ADVERTISEMENT Is Luis Manzano planning to propose to Jessy Mendiola? MOST READ LOOK: Joyce Pring goes public with engagement to Juancho Triviño
Australia’s Prime Minister Tony Abbott gets help from retired Indian cricketer Sachin Tendulkar (left) as he signs autograph on a cricket bat at the Cricket Club of India in Mumbai September 4, 2014. ReutersCricket icon Sachin Tendulkar on Friday said that he has the photograph of the all-time Test playing XI, picked by Australian great Donald Bradman, framed at his home and he would always “treasure” it as the legend had included him in that team.”Coming back to the greatest compliment that I have received in my life was without any doubt was from Sir Don,” Tendulkar said while speaking at a sporting event organised by the Australian consulate in the presence of touring Australia Prime Minister Tony Abbot at the Cricket Club of India.”In 1994-95 he told his wife that my batting style resembles his batting style. It was the greatest compliment that I have received from him and the icing on the cake was when he picked me to be a part of his all-time Test playing eleven.”That was a special moment for me in life. I have the photograph of the playing eleven framed at my place which I would treasure,” he added.Recollecting the moment when he held Bradman’s bat that he used in the 30s-40s in his hand, Tendulkar said, “I remember in 2007, I was playing a match at Sydney where I actually got to hold Sir Don’s real bat.”We obviously had to be careful. I had to wear gloves and all sorts of things. But it was an exciting moment for someone who 30 years ago was checking the autograph of Sir Don to progress to actually hold his real bat that he used in the 30s and 40s,” remembered Tendulkar.advertisementThe 41-year-old sent warning signals to all the cricketing playing nations, saying that India were all prepared to defend their World Cup title next year, when the action unfolds in Australia and New Zealand.”I know that the World Cup will be played next year in Australia and New Zealand, and I have got some fond memories of 1991-92 tour when we played in Australia and New Zealand.Just a gentle reminder to everyone that the defending champions are ready to defend,” said the Master Blaster.The legendary batsman, meanwhile, reminded the youngsters to play the game in the right spirit.”You guys need to remember that you got to compete in the right spirit on the field and respect your opponents. I believe that sport teaches you a lot in life. It champions fitness, improves your health, improves your concentration level. You are able to focus longer and harder. I have also said earlier that something that sport teaches you cannot be learnt in classrooms or boardrooms.”Sport has also taught me whenever I had to face defeat, to get on to my feet again and compete in the right spirit,” said Tendulkar.
DA eyes importing ‘galunggong’ anew Ethel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss MOST READ The Kings and Walton started talks on Saturday, less than 24 hours after the coach’s exit from the Lakers.“I have known Luke for many years and I am so excited to welcome him and his family to the Sacramento Kings,” said Kings General Manager Vlade Divac in a statement.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logistics“I look forward to his leadership on the court as we work to build a winning culture for many years to come.”Terms of Walton’s contract with the Kings were not revealed. Sports Related Videospowered by AdSparcRead Next The 39-year-old coach joins Sacramento after a disappointing end to his tenure with the Lakers, which saw them fail to make the playoffs for a sixth straight season despite the arrival last year of superstar LeBron James.Walton arrives in Sacramento after three years with the Lakers which saw the NBA giants improve year-on-year.However, his position with the iconic franchise had been the subject of intense speculation for several months as the team faded from playoff contention.Prior to his stint with the Lakers, Walton had been an assistant to Golden State Warriors coach Steve Kerr from 2014 to 2016. He led the Warriors to a 39-4 start in the 2015-2016 season when Kerr was sidelined with a back problem.ADVERTISEMENT Tiger Woods’ win could have golf industry roaring back LATEST STORIES FILE – In this March 12, 2019, file photo, Los Angeles Lakers coach Luke Walton gestures to players during the second half against of the team’s NBA basketball game against the Chicago Bulls, in Chicago. The Sacramento Kings have hired Luke Walton as their coach just days after he parted ways with the Los Angeles Lakers following three losing seasons. The Kings announced Monday, April 15, 2019, that Walton will replace Dave Joerger.(AP Photo/Nuccio DiNuzzo, File)Luke Walton was confirmed as the new head coach of the Sacramento Kings on Monday, marking a swift return to the NBA just days after parting company with the Los Angeles Lakers.Walton, whose departure from the Lakers was announced on Friday, was rapidly identified by Sacramento as their preferred successor to Dave Joerger, who was fired last Thursday.ADVERTISEMENT Philippine Arena Interchange inaugurated View comments SEA Games hosting troubles anger Duterte Cayetano: Senate, Drilon to be blamed for SEA Games mess Private companies step in to help SEA Games hosting Panelo: Duterte ‘angry’ with SEA Games hosting hassles Don’t miss out on the latest news and information. Hontiveros presses for security audit of national power grid
Here’s some good news for folks who’ve long been out of work: that big gap on your resume may not be hurting your job search as much as you think. A new study by three economists finds that while callbacks do decrease during early months of unemployment, by eight months out of the workforce, the effect levels off and more months of unemployment don’t particularly matter.Those findings come from what academics call an audit study. Researchers sent fictitious resumes to real job openings, and then tracked how callbacks differed according to how many months of unemployment appeared on each resume. The researchers, Kory Kroft of the University of Toronto, Fabian Lange of Yale University, and Matthew Notowidigdo of the University of Chicago, did this on a pretty grand scale, submitting more than 12,000 resumes to more than 3,000 online job postings across the nation’s 100 largest metropolitan areas.The headline result: employers called and offered an interview to seven percent of “applicants” who had been unemployed for just one month, and that callback rate steadily dropped as unemployment lengthened, with resumes showing eight months of unemployment receiving callbacks for interviews only four percent of the time. Yet after eight months, the callback rate didn’t drop too much more, even as the researchers extended the length of unemployment all the way out to 36 months.Furthermore, in parts of the country with high unemployment, callback rates didn’t vary nearly as much according to length of unemployment. The researchers surmise that employers understand that when the economy leaves a huge number of people out of work, a person being unemployed for a while isn’t nearly as telling a fact as it might be when jobs are more easily had.The researchers also found—to their surprise—that employers were more likely to offer an interview to a person who had been unemployed for a few months than to a person currently employed. After talking to some hiring professionals, the researchers figured that this might have something to do with the perception that the currently employed aren’t serious job seekers, or that negotiating salary or start date is tougher when a person still has another job.So what’s the take-away for unemployed job seekers?Well, first, it’s probably a good idea to do more than submit your resume to online job ads. In the study, resumes solicited a callback for an interview only 4.7 percent of the time overall. And while 12.6 percent received any sort of callback (including those asking for more information), neither hit rate is much to write home about. Additionally, the researchers threw out results from 83 job ads after deeming them “questionable” because of evidence that the employer was engaging in dishonest or deceptive behavior.Second, if you have been out of work for a while, it may be a good idea to indicate on your resume why you wound up jobless or how you’ve been spending your time. In order to construct their fictitious resumes, the researchers—and a legion of research assistants, to be sure—combed through about 1,200 real resumes in order to see how the unemployed typically present themselves. They found that 95 percent offered no explanation for the gap. Including a bit about how you’ve been working as a volunteer or pursuing additional training could make you stand out.Finally, if you are approaching some big milestone of unemployment—like the one-year mark—try not to worry too much about the signal unemployment is sending, especially if you are in a high-employment pocket of the country. The impact on your job prospects might not be as bad as you think.That said, the results of a single academic study should never be taken as gospel. In order to make the fictitious resumes comparable outside of unemployment length, the researchers created just one sort of worker profile—a young person without extensive job experience—and only applied for positions in sales, customer service, administrative support, and clerical work. Do the same trends hold across other industries and for more experienced workers? Or when people apply for jobs through channels other than online job postings? Unfortunately, we can’t tell from this study. Optimism is in order, but a cautious one.
The average professional athlete in the United States makes more money in one season than the average American does in a lifetime.Despite this, the pros are going bankrupt at an alarming rate.The following infographic explores the reasons why so many of our sports stars are going from stoked to broke.Click on “Launch Infographic” for an expanded view. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Post navigation
From the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,From the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,From the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,There’s a specific conversation I frequently have with people around my age. As they get closer to middle adulthood and look back on everything they’ve learned about money, they start to wonder – why didn’t they teach us this stuff… Full Story,Depending on what you look for in a card, one of these may be a perfect fit your do-it-yourself projects. Follow along to learn more about these top five credit cards for DIYers. Full Story,In many ways, our credit determines our power as consumers. The strength of our credit profile and score enable us to rent an apartment, take out a car loan, and sign up for a cell phone number. Can you imagine… Full Story,Travel credit cards are available with a wide array of rewards, redemption options, fees, and bonuses. Weeding through so many general and branded travel rewards cards can be tough, so we picked out some favorites for a wide range of travel styles – so you can find the best travel credit card for your wallet.Full Story,Traveling abroad carries with it all sorts of potential credit issues. Some are just mildly annoying, but some can leave you stranded in Amsterdam, relying on the help of a broke friend you haven’t seen since high school. To avoid those issues and everything in between, here are some tips for using credit abroad. Full Story,The top reward credit cards cater to an array of desires. Whether you want to get cash back or earn miles and points toward free travel, the cards below are all a great place to get started.Full Story,From the Mint team: Mint may be compensated by some of the links that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint Partners were added after the creation… Full Story
Post navigation You’re married, so now what do you do with your money? If you’ve haven’t had “the talk” about money, now’s the time. If you’ve never had a math-less conversation about money, you might be surprised how helpful, encouraging and fun it can be.“Math-less? What does that even mean?”Money has more to do with emotions, family history, and personal expectations than it does math. You could spend a lifetime exploring and applying the non-financial aspects of money and it would be well worth the time. Talking about your feelings and expectations before taking a look at the numbers can do several great things for your relationship.Take the pressure offTalking about money takes on a completely different feel when there’s no pressure to work on a budget. The idea is to share how you feel about money. The goal is to understand and appreciate each other’s feelings. For some people, just the thought of budgeting is too much. Have a low-pressure conversation about money to ease into the world of budgeting. We’re just talking here, there’s really no way to screw it up!Express your thoughtsMoney is extremely emotional. There’s a lot of history and expectations that each of you will bring into your new life together. Simply sharing how you feel and listening to each other will help build a strong foundation for your new financial life together. You might not agree on everything right away, but feeling listened to and respected is another great goal when you are just starting out.Establish a common pathFinding common ground is always a great place to start any new relationship. If you think back to your first few dates, you probably spent the majority of the time searching for common ground. (You love Dancing with the Stars also!?) It’s the same when a couple starts to establish a new relationship with money together. Agreeing on just one financial goal (or feeling, or opinion) will get the wheels turning in the right direction. Find your common ground and go from there. Return to your common ground anytime things start to get frustrating or confusing.And this is supposed to be fun? Yes! It is.Remember, we aren’t getting too serious here and we aren’t even digging into the numbers and budgets yet. Even if you don’t get around to an actual monthly budget for some time, I recommend talking about money at least once a month. Here are a few questions you can use to guide the money conversation and yes, have some fun.How would you spend $100,000?What is your family history with money?If we don’t always agree on money issues, how can we resolve those issues?Where do you want to be in five years from now financially?What is your tolerance level for debt?On a scale of 1-10, how emotional are you about money? Explain why.Are you okay with my $10,000 beanie baby collection, ’cause I’m not letting it go!Working a monthly budget together is of course recommended, but just talking about money can bring about totally different results for your relationship beyond a growing bank account.Managing your money together can be easy and fun. Don’t let money talk dampen the lifetime of happiness ahead of you. Instead, let money be one of the many things that makes your relationship great.Derek Olsen is author of the #1 bestselling book One Bed, One Bank Account. Derek and his wife Carrie co-host The Better Conversations Podcast. Get a free e-book on money and marriage when you sign up for Derek and Carrie’s newsletter. Follow Derek on Twitter at @DerekCOlsenShare this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related
What does it mean?“Water-based products simply mean that the formula uses water as a medium to deliver ingredients,” says Levin. “These products contain little oil, but are rich in hydrating ingredients such as hyaluronic acid and glycerin.” Since water is the ultimate hydrator, this means you’ll get the benefits from active ingredients and a bonus punch of moisture. If you struggle with oily skin, Levin suggests water-based formulations are ideal due to the lack of synthetic oils, which can clog pores.How does it work?Levin clarifies that a product with a water-based formula does not mean the product penetrates deeper into the layers of our skin. “Penetration to the skin relies on a number of different factors,” Levin says. “Water-based formulas use modern polymers to give a jelly-like consistency, which allows the product to hold much more water than typically found in creams or lotions.” In other words, the high percentage of water in the product is used as a vessel to better distribute other active ingredients.How do I find it?One easy way to spot a water-based product is the texture. These types of products tend to be lightweight, bouncy and gel-like. When you rub the formula into your skin, it will appear to dissolve into water within seconds. Another tip for spotting a water-based product is a large concentration of mega-moisturizer hyaluronic acid. “Gel moisturizers are typically chock-full of hyaluronic acid, which is one of the most powerful and effective humectants that holds 1,000 times its weight in water,” shares Levin.If you’re ready to pack on the moisture, especially during these cold winter months, water-based products are available at all price points and in various formulas. Ahead are 13 you’re sure to love.Source We all know proper water intake is significant for optimal health, but did you know it can significantly boost the effectiveness of your beauty routine too? Whether you are dry, combo or oily skin type, experts consistently plead with patients to hydrate properly. Thankfully, the major onslaught of water-based products is making it that much easier to say au revoir to dry, flaky skin. We talked with board-certified NYC dermatologist Dr. Melissa Levin to break down the new trend and tell us what it means, how it works and which products truly deliver.
“A strong woman is a woman determined to do something others are determined not be done.” – Marge PiercyWomen tolerate all kinds of things in a relationship. When women get together and talk about their past relationships, they’re often appalled by all of the things they put up with. Thankfully, relationship experts have been listening and they’ve been able to compile a list of things that women should never tolerate in a relationship. Some of these things seem so normalized that many strong women don’t realize that it’s something they don’t need to put up with.HERE ARE 7 THINGS STRONG WOMEN SHOULD NEVER TOLERATE IN A RELATIONSHIP1. NO KITCHEN KNOW-HOWAs charming as it might be to cook dinner for your partner every once in a while, not knowing how to cook isn’t actually a charming trait. A strong woman should never put up with someone who can’t cook themselves a meal or doesn’t know how to fend alone for a few days.Women should be companions to their partners – not mothers. Not knowing how to cook is really, truly, a baseline for any adult. Otherwise, “This signals that he may not see you as an equal,” says Jennine Estes, M.F.T and author of Relationships In The Raw.2. NOT CLEANING UP AFTER THEMSELVESA woman in a relationship is not a maid or a housekeeper! If a man leaves his drawers all over the floor, his wet towel on the bathroom sink, and his socks outside the hamper, then he’s definitely not ready for an adult relationship. A strong woman should never have to tolerate picking up after a man every time she comes over. If he can’t clean up after himself, then he needs to do some growing up.3. LACK OF COMPROMISERex Tillerson once said, “Compromise on ethical conduct is not an option.” A strong woman should always have a relationship in which compromise is the preferred form of ending disagreements. No strong woman should ever tolerate being in a relationship with a man who doesn’t want to compromise. Compromise is one of the backbones of being in a serious relationship. There’s no need to tolerate a relationship where one person doesn’t want to give and only wants to take.4. VERBAL ABUSEStrong women may not realize that they’re being abused in a relationship, because the abuse might not be physical. Relationship experts all agree that this is one of the top things that strong women should never tolerate in a relationship. Their partners should all be speaking to them with respect. Strong women should never tolerate being spoken down to, condescended, insulted, or verbally humiliated in her own relationship.5. UNSUPPORTIVE OF HER GOALSBeing in a relationship is like having a built-in support system. According to research by the Brigham Young University, “ambivalence in a relationship — the feeling that a partner may be unpredictable with his or her support or negativity — can take a quiet toll on the health of an individual.” A strong woman will have plenty of goals that she wants to achieve in her life.A strong woman should have a partner who is supportive of those goals. If a man in a relationship is ever unsupportive of a strong woman’s goals, then that’s a red flag that the relationship isn’t going to work. Relationship experts agree that a strong woman should never tolerate an unsupportive partner.6. DOESN’T HELP WITH THE CHILDRENSometimes, a relationship gets all the way to marriage and children before a strong woman realizes that she’s been tolerating unacceptable behavior. Strong women should never tolerate a man who doesn’t help out with the children. Parenthood should be a task that is shared among both partners, and a strong woman should never tolerate a man who doesn’t pull his share of the weight.7. UNTRUSTWORTHYA strong woman should always be able to trust her partner. Relationships survive on trust and communication. No one should feel like they can’t trust the person they love. A strong woman, then, should never tolerate being in a relationship with someone who can’t be trusted. She should never have to tolerate a man who tells lies – about himself, or his life, or about what he’s doing or who he is with.Final thoughtsThere are so many things in a relationship that no one should have to tolerate. Many women may not realize that the little annoyances in their relationships are actually pretty unacceptable. A strong woman should know all of her boundaries, desires, and wants in a relationship. She should have control of her life, and that includes controlling who she chooses as a partner. Relationship experts have been researching the types of things that should never be tolerated in a relationship, and these are the top behaviors. Strong women should not tolerate their partners exhibiting these things in a relationship.Source
In 2014, the top 10 emitting states were responsible for nearly half of the country’s total greenhouse gas (GHG) emissions, nearly equal to the combined emissions of Japan, Canada and Germany, or all of India’s. Click around on the interactive chart to explore the emissions profile for each state. Note that the interactive chart (#1) and the donut chart (#2) do not include emissions (or removals) from the land sector, as they cannot display negative values. The remaining charts (#3, #4 and #5) and corresponding analysis include all sources of emissions. 2. The U.S. Energy Sector Contributes 84 Percent of the Country’s Total Emissions Nearly all states have reduced emissions from the electric power sector, with Ohio, Georgia and Pennsylvania recording the largest reductions. The switch from coal-fired power plants to natural gas-fired electricity generation has been one of the leading factors contributing to those reductions: all three states have halved their electricity generation from coal over the past decade according to the latest EIA data. Most states have also cut emissions from transportation. California, whose transportation sector is the biggest contributor of its GHG emissions, has led the pack by significantly reducing fuel use overall with its efforts to transform to a clean transportation sector. In contrast, Texas has seen a significant increase in its transport-related emissions. North Dakota and Texas saw the largest increases in so-called fugitive emissions from leaks and other unintended releases, mostly due to increased methane emissions associated with natural gas production. Without Federal Leadership, States are Stepping UpWith the U.S. representing a significant share of global emissions, it’s a good sign to see many poised to step up their efforts on action to address global warming in the absence of federal leadership. As we have looked to how states got to where they are, there’s a new direction being carved out through the We Are Still In coalition and America’s Pledge on climate change to determine where they are going. To reign in emissions across all sectors and prevent the worse impacts of climate change, states must accelerate a shift towards clean energy and greater efficiency. There is ample proof that this is not only possible but can also be an economic opportunity. Please Note: The State level greenhouse gas emissions estimates in the interactive chart are calculated based on the State Inventory Tool released by the U.S. EPA. Aggregating state level emissions data might differ from the national level estimate of emissions due to differences in methodology and data sources. Aside from the interactive chart, or unless otherwise specified, all emissions data presented here cover all sectors (including land sector emissions) and all greenhouse gases. The land sector emissions cannot be reflected in the interactive chart due to the existence of negative values. When having a look at states emissions through the lens of emissions intensity – GHG per GDP and GHG per capita- the story changes. In both cases, the top emitters are Wyoming and North Dakota, followed closely by West Virginia. After that the individual rankings depend on whether the emissions intensity is based on GDP or population. Regardless, there is considerable overlap among the top 10 list for emissions intensity expressed both for their levels of emissions per person and per unit of GDP, with 9 states appearing on both lists. Also of note, is that Iowa and Louisiana are the only two states that rank in the top 10 in emissions per unit of GDP, per person, and in absolute amount of total emissions. Interestingly, neither of these two states rank high in terms of population size: together they account for less than 3 percent of the total U.S. population. Iowa’s heavy agricultural industry, which includes both food and biofuel production, make it one of the most energy-consuming states in the country. Meanwhile Louisiana, with its abundant fossil fuel resources, has a high energy-intensive industry sector of oil refinery and natural gas production: energy use in Louisiana’s industrial sector contributed to almost half of its total GHG emissions. New York, the third most populous U.S. state, is one of the country’s lowest per capita emitters. Since 2005 its electricity sector emissions have fallen by more than 45 percent as a result of a range of state-level energy policies that promote efficiency and renewable (such as the Regional Greenhouse Gas Initiative) as well as shifting market forces. 5. Emissions Drop in 35 States Overall U.S. emissions declined by 6 percent from 2005 to 2014. The story varies, however, on a state-basis. Thirty-five states and Washington DC reduced their emissions from 2005 to 2014, with Vermont, Maine and Alaska leading the way. Vermont and Maine both benefit from vast forestland that acts as a carbon sink to absorb more carbon dioxide than it releases. Alaska’s reductions came largely from reduced petroleum use for transportation and lower emissions from natural gas use in industry. Fifteen states have increased their emissions, with North Dakota, Montana and Iowa in the lead. North Dakota’s increase was largely driven by the boom of natural gas and oil extraction, and the lack of standards that require operators to adopt all cost-effective measures for controlling methane emissions. On the other hand, Montana is in this group because of its small absolute emissions, which saw a relatively large percentage increase (from around 2.0 MtCO2e in 2005 to 2.4 MtCO2e in 2014) even though the state – with vast forestland — still accounts for less than 0.1 percent of total U.S. emissions. The increase in Iowa’s emissions stems from its expanding energy and agricultural sectors, as mentioned above. 6. Emissions from Electricity and Transportation Are in Decline, While Fugitive Emissions Remain a Challenge To embed small version: Texas and California have been Number 1 and Number 2 top state emitters for more than a decade, which comes as no surprise since both rank in the top two for population and economic size — two important driving forces of emissions. Lower down in the list, Iowa became a top 10 emitters in 2012. Even though it is a national leader in the expansion of renewable energy, Iowa’s emissions have been creeping up partly due to economic expansion across its energy and agriculture sectors even as most U.S. states have seen their overall emissions drop over the same period.4. Wyoming and North Dakota are the Most Emissions-Intensive States By GDP and Per Capita As major global greenhouse gas emitters, U.S. states have the economic heft and legislative authority to move the United States toward much lower emissions and cleaner energy. While many have done so in the last decade, some remain stuck in the high-emitting past. The following six charts show how emissions from U.S. states compare, how they are changing and what could come next. These are based on the latest greenhouse gas emissions data World Resources Institute compiled for all 50 states (through 2014, the latest year for which in-state emissions data is available). 1. The Top 10 Emitting States Contribute Half of U.S. Total Emissions To embed large version: In 2014, the energy sector contributed to about 84% of total U.S. GHG emissions, with electricity generation (29 percent) and transportation (27 percent) being the top two contributors. More recent data shows transportation overtaking electric power as the biggest U.S. carbon dioxide emitter.3. Texas and California Have Been the Biggest U.S. State Emitters for the Past Decade
Deforestation from above. In a new WRI Podcast, I sit down with Rachael Petersen, deputy director of Global Forest Watch, and Dr. Lilian Pintea, vice president of conservation science at the Jane Goodall Institute, to discuss how the Forest Watcher app is being used by Uganda’s forest rangers.Listen to the podcast: When Dr. Jane Goodall began studying East Africa’s chimpanzees in the early 1960s, she used a pencil, binoculars and a notebook to capture her discoveries in the forests of our closest living relatives. When Goodall realized these forests and the precious chimpanzees were in danger, she knew something needed to be done.Fast forward nearly 60 years, and threats to chimpanzee habitat have multiplied. Farms and development have caused extensive deforestation, as human populations around chimpanzee habitat continue to grow. But conservation technology has also advanced, offering new ways to fight threats like illegal deforestation and poaching.Today, rangers in Uganda trained by the Jane Goodall Institute staff take mobile phones and tablets on their forest patrols. They download deforestation alerts generated weekly by satellites circling the earth. They then upload their observations of illegal logging sites and animal snares so the information can be used to inform conservation efforts in near-real time.The rangers are using a tool called Forest Watcher, an app developed by scientists and programmers at the Jane Goodall Institute, WRI and Vizzuality. It builds on technology from Global Forest Watch, an online platform that provides data and tools for monitoring forests. By marrying satellite monitoring with boots-on-the-ground conservation work, the rangers using Forest Watcher have the intel to vary their patrol routes in response to new threats and halt new forest clearing frontiers before they penetrate deeper into chimpanzee habitat.Forest Watcher in action.
A few weeks ago, I authored an article here with some quick tips on how you could improve your Google searches. It provided some of the most useful features of Google that are relatively straight-forward, but few people knew about. Originally published Mar 30, 2007 12:14:00 PM, updated March 21 2013 The response to the article was overwhelming. Both those relatively unfamiliar with Google’s advanced features and those that were Google experts seemed to like the article. The experts likely bookmarked the article to send to their friends and family. If you have some favorite tips that I missed above, please share them in the comments. Seems that there is no end to the creative uses for the Google search engine. 2. Current Time In Major Cities Example: The Lookout Example: 100 Euros in US dollars Example: time in Tokyo Example: 72 inches in cm 6 Power Tips To Use Google Like An Expert : You can have Google tell you the current time in most major cities of the world. : Find the approximate value of one international currency in another. Example: weather in 02142 3. Currency Exchange : Find the local weather in any area in the United States 1. Unit Conversions Example: GOOG 5. Movie Schedule 6. Stock Quotes 12 Quick Tips To Search Google Like An Expert Here’s the first article, if you haven’t read that one yet: : Enter the name of a currently playing movie and Google will help you find local showings. : You can enter common units and convert from one to the other. : Just enter the stock ticker symbol as your query. In any case, as a follow-up to that article, I’d like to share another set of quick tips to improve how you use Google’s search bar. Many of these were user contributions as comments to the original article. Thanks to those that shared their favorite tips. 4. Check The Weather Example: The Lookout in 02142 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
People spending more time in social networks than on personal email Intro http://www.paulmycroft.com/ Remember to subscribe in iTunes – Technology insustry tradeshow spending will decline by 46% Special ticket giveway!: Blog post about their favorite example of inbound marekting (theirs or someone elses.) In that blog post, must link to HubSpot TV and IMS. Make sure we can find you! Marketing Tip of the Week Mailbag Twitter Search tripled in last 6 months, Google Blog search is flat http://www.google.com/ads/preferences/view Is it possible to keep your Facebook business and personal pages separate? I really don’t have the time to deal with personal Facebook requests but I want to develop my business Facebook profile. Can you keep your contacts separate? Social Networks Pass Email in Usage Episode 31 – March 13, 2009 – Leave a 5 star review!!!! Marketing Takeaway: Segmenting and targeting can increase response rates. Use them when possible. Marketing Takeaway: “People prefer the clean, controlled, multimedia and publicly social experience of social networking communication over the relatively open, individualistic and spammy medium of email.” (quote from Read/Write Web) http://blog.nielsen.com/nielsenwire/nielsen-news/social-networking-new-global-footprint/ Marketing Takeaway: Don’t sue people, dive into creative marketing. Tradeshow Budgets Predicted to Decline 17% in 2009 Headlines Marketing Takeaway: If you need to cut, start with your low ROI programs. http://itunes.hubspot.tv FTC Spoofs FreeCreditReport.com http://www.dmnews.com/Google-releases-behavioral-advertising/article/128633/ http://www.micropersuasion.com/2009/03/twitter-search-to-eclipse-google-blog-search.html We discussed the FCC concerns about behavioral advertising on HubSpot TV before. @Soreco – Matt Soreco Blogs still show up in the main Google search, so is this a big deal? ) Google was smart – very open and transparent, allowed an easy opt-out process (ad preferences manager – Twitter Search Will Surpass Google (blog) Search? http://www.marketingpilgrim.com/2009/03/why-i-hate-googles-interest-based-ads-for-doing-the-right-thing.html How to interact on Twitter – @karenrubin @mvolpe Forum Fodder Paul Mycroft – Don’t throw the baby out with the bath water, continue to invest in your high ROI marketing programs. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090311/FREE/903119995/1078/rss01&rssfeed=rss01 www.interfolio.com http://twitter.com/soreco http://www.hubspot.com/marketing-webinars/facebook-for-business-webinar-archive/ Marketing Takeaway: Blogging is still a higher ROI than Twitter, but you should be on Twitter too! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack PS: An easy way to do this for your own website is to use behavior to create a lead grade – HubSpot software does this for you. Google Releases Behavioral Advertising http://ftc.gov/multimedia/video/credit/annual-credit-report-videos.shtm Frank at Should company blog mix marketing, training and topical posts? Originally published Mar 15, 2009 9:13:00 AM, updated July 04 2013 http://www.readwriteweb.com/archives/social_networking_now_more_popular_than_email.php
Learn how to use social media for lead generation. Video: How to Use Social Media for Lead Generation webinar will feature a Case Study on HubSpot’s Social Marketing Strategy. register today Originally published Feb 3, 2010 5:15:00 AM, updated March 21 2013 Not surprisingly, those who have reached the strategic phase of social marketing maturity are far more likely to be producing or at least seeing signs of a return on their investment on the horizon. for tomorrow’s webinar. Based on the findings from MarketingSherpa’s 2010 Social Media Marketing Benchmark Report, the Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Which statement best describes how The 17% of organizations who still believe social media marketing is basically free and should stay that way, are destined to get what they pay for. Considering that social media is at a very early stage in its lifecycle, a 7% confidence rating that it is producing measureable ROI and should be funded liberally is outstanding. Conservative budget increases by almost half of all marketers surveyed — based on the promise that social media will eventually produce ROI — is another vote of confidence for this marketing channel in the longer term. For additional research data and insights about social marketing, measurable ROI Download the free video social media marketing to leverage Twitter, Facebook and other social media sites to generate leads and customers. is perceived within your organization at budget time? On the other hand, marketers in the trial phase of social marketing maturity are more than four times as likely to not recognize the value this tactic has for organizations willing to invest appropriate time and resources.
Topics: Originally published Aug 1, 2011 8:00:00 PM, updated October 20 2016 Content Marketing Ecommerce Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “ Lolcats ” is an internet meme where pictures of cats are captioned for comedic effect. Similar in concept to demotivational pictures, they’re amusing and simple graphics to create. (The one to the right took me about 45 seconds.) Lolcats are just one of many potential humorous devices that could help influence consumer behavior in ecommerce.Now that you’ve taken a few moments to wonder what on earth Lolcats have to do with ecommerce, let me explain. While not traditionally considered part of standard marketing media, there are indeed some ecommerce applications of humoristic tools that can improve the user experience for your potential customers.Humor is being taken more seriously from a technical marketing and psychoanalytical perspective. In fact, Boston was recently host to the 2011 International Society for Humor Studies conference where experts in psychology, linguistics, sociology, communications, and other fields gathered to discuss and debate the implications and research surrounding the impact and implications of tactically applied humorous devices.So how exactly can humorous devices be used to increase conversions in ecommerce? 7 Ecommerce Applications of Humor 1. Emotional Influence : Humor is a legitimate method used successfully in a great number of marketing campaigns. As we speak, Old Spice’s Fabio vs. Isaiah Mustafa battle dominates the viral leader boards. Humor creates a positive favorable perception of a product or brand, which correlates to purchase conversions. Humor is most effectively applied against “low-involvement offerings” where the decision-making process is not as emotionally intense for the consumer, and therefore, minor emotional influences can have a greater effect. While appropriate for deodorant, it’s not a tactic with a highly effective impact in long-cycle B2B sales. 2. Authenticity and Trust : Because making people laugh and smile has such a significant positive psychological impact, the utilization of humor can create a perception of personable authenticity. Humor’s ability to elicit positive emotions also has a positive correlation to trust, which is a common issue for ecommerce websites. 3. Virality : Again correlating to the positive emotional impact of humor, amusing advertisements and promotional materials are more likely to be shared than dry, factual ones. Also, since humor is often based on shared experiences and knowledge (such as the above “Inbound Lynx” joke), humorous devices are more likely to be shared within relevant niches. 4. Personification : Because humor is a psychologically intimate experience and one that’s based on shared experiences and perceptions, the proper execution of a humorous device also creates a greater sense that a real, relatable persona is behind the impersonal exterior of an ecommerce website. 5. Simplicity : In 1988, Yan Zhao’s study theorized that humor possessed an equal – and in some cases greater – semantic potential for conveying information. Humor allows you to convey messages in simple, easily digestible pieces. Product features, cautions, and alternate uses are all potential elements that can be conveyed using humorous devices. 6. Errors : Every large ecommerce site has errors on occasion. Using a humor device for error messages like a the HTTP 400-500 error code series can help defuse the frustration of experiencing errors by again eliciting a positive emotional response. 7. Pathos : One of the most infrequently utilized rhetoric tactics in ecommerce is Pathos, or emotional appeal. Lolcats and other various humorous devices are fundamentally based upon their ability to elicit positive emotional responses. While it’s not the rhetorical appeal most often or directly correlated to an increase in conversions, the growing body of research backing its influence on consumers’ buying behavior is compelling. You can certainly compete on features (Logos) and you can add all the trust signatures you want (Ethos) but consider carefully how emotional appeal can be incorporated into your ecommerce site and marketing methodology . A Word of Caution Humor can be a dangerous device that must be implemented carefully. Consumers can often be incredibly sensitive, and this sensitivity coupled with the ease of sharing negative sentiment on the web can be a devastating combination for your business. Consider that different demographics may react to humor in different ways and that although jokes may be topically significant, the context may not always be immediately evident. My reference to Lolcats, for example, will inevitably fail to impact those readers not familiar with the traditionally flippant and immature nature of this particular meme and its contrast to inclusion in a serious marketing article. Have a comment, argument, or agreement about this article? Have a favorite humorous device you’ve seen executed for a marketing campaign? Or would you just like to share pictures of cute animals? Share it with us in the comments!
Topics: Originally published Nov 17, 2014 8:00:00 AM, updated July 28 2017 When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography?Most people often forget that typography plays a crucial role in the success of a new design. With so many choices, choosing the “right” one can feel overwhelming.Download 195+ visual marketing design templates to use for social media posts, infographics, and more. But the good thing about fonts is that a little bit of knowledge goes a long way.If you’re not familiar with the basics of choosing and tweaking fonts to enhance a design, keep on reading. Below are my 10 favorite font tips. These skills are all actionable — so it’ll be easy to try them in your next social media or marketing campaign.1) Break your text up into separate text boxes.When people are first starting out in design, they often use one text box on their page that has the same font and spacing throughout. However, uniform fonts and spacing certainly doesn’t capture a viewer’s attention.Instead, try splitting your text out into separate text boxes. You’ll be able to have a lot more fun as it’ll be easier to experiment with fonts, sizes, and colors.2) Think about the positioning and alignment of your fonts.When you are placing your text in your designs, ensure all of the text boxes have the same alignment. Generally the choice is between: left alignment, center alignment, and right alignment.Lululemon Athletica has demonstrated two different options on their Facebook page. In the first example above, a cover image for a blog article, the text is left aligned. In the second example it’s center aligned. In both of these examples the text has been positioned to suit the background image spacing — which is an important factor in determining how to place your text.3) Match the font style to your brand’s character.Selecting the right font for your design or brand should be done carefully and thoughtfully. Keep in mind that a font should embody the character and spirit of your brand, as demonstrated in these examples. See how Benefit Cosmetics use a feminine script font on their Facebook graphic, compared to Lynx’s more masculine geometric font?4) Make sure your text is easy to read.It’s important to ensure that your font is readable, especially if you’re using it for longer bodies of text (like in presentations, pitch decks, and infographics). Avoid using elaborate script fonts or uppercase text in large bodies of text as it forces strain on the reader’s eye and makes the overall text much harder to read. See what I mean?5) Play with different font sizes.Using different font sizes in your designs will help create hierarchy — the order in which text is read. The eye is naturally drawn to large or dominant elements, so choose the largest font size for your title, followed by your subtitle, then your body text.6) Experiment with all caps.When starting out in design, most people opt to always use sentence case. However, for small amounts of text — especially your title or subtitle, all caps (capital letters for every letter in the word), can be very effective for a strong, modern look.Nike use this technique effectively on its Facebook page to create emphasis for its banner image and call-to-action style graphics.7) Try playing with letter spacing.Letter spacing, also known as tracking, is just that — the space between letters in words. This can be increased or decreased manually in Canva. Increasing your letter spacing will help your type breathe, while decreasing it will tighten your type.Letter spacing is also a great way to make different lines of text the same width. See how this has applied in the example below — the symmetrical line length creates a more balanced feel to the graphic.8) Experiment with different font pairs.Choosing fonts that complement each other is an essential design skill. When used together, different fonts create different effects. For example, the graphic below combines a decorative script font (‘Sunshine’) with a geometric sans-serif font (‘The bright side’), which balance each other out nicely. This is a jazzier font pair, which is great for social media designs.It’s a good rule of thumb to choose font pairs with high contrast. Take another example — a tall and short font pair. Tall fonts have a strong condensed nature, which creates a great basis for contrast with the shorter, more spacious font.9) Make sure you place your text where it can be easily read.Clear, open areas that are great for placing text are referred to as copy space. If you’re working with images that have a lot of copy space, your text will pop in these empty areas. See here how Havaiana has created eye-catching designs for its Facebook page by placing text in copy space: 10) Reduce the quantity of text.When you are designing, it is just as important to think about what you are saying as how it laid out on the page. Can you reduce the amount of words and say the same thing more succinctly? Could a concept be displayed as an image or diagram instead of a paragraph of text?Design isn’t just about how it looks, but how you communicate. This graphic uses a visual element, the Twitter icon, to replace the need for more text saying “on Twitter.” When you are putting your design together, continuously examine if you could articulate a concept more clearly with icons, images, and photographs instead of text.Putting These Tips Into ActionFonts play a critical part in almost all designs — from Facebook marketing graphics to album covers for artists. Don’t be afraid to give these tips a go yourself. They’ll help you create designs you can proudly share with the world — even if you haven’t had any prior design experience.With some basic design knowledge and a willingness to try, you’ll be amazed at how a clever application of fonts can improve your marketing and branding graphics. Font Selection Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Feb 8, 2016 6:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research.The goal is simple: we have analysts and contributors gather data and create thought leadership that ultimately helps people transform their businesses for the better. All business professionals need high quality data in order to make strategic decisions, and we want to share what we’ve gathered. Below are a few of my thoughts on why it’s so important to make our research available.Why We’re Making Our Research Available to Everyone1) All companies should have the resources they need to make strategic decisions.Information is more valuable than ever. Marketing, sales, and business professionals need high-quality, data-backed findings regardless of their budget. HubSpot Research brings people quality information free of charge, ensuring that all companies have the right resources to make strategic decisions.Traditionally, smaller companies are at a disadvantage if they are unable to pay for research reports or conduct large-scale surveys. By making our findings free for all, we’re ensuring that all professionals are on an equal playing field.2) Actionable insights can change the way we build strategies and plan for the future. What makes information so valuable? Insights into market trends can inform not only how you optimize your efforts today, but also help you better plan for the next big thing. For example, our most recent research report on advertising revealed that the majority of consumers have grown accustomed to ads, but very few people have a positive opinion of them. Unsurprisingly, telemarketing calls are the least popular, but knowing that newsletters are, by and large, viewed favorably can help people invest in interesting vehicles for content.There’s no need to make blind decisions when data on customer usage and market trends is readily available. By launching HubSpot Research, we are bringing our insights to the surface so everyone can take advantage of them.3) Informed teams provide better experiences.As I mentioned before, high-quality data is key to inbound marketing and sales. At its core, inbound is about creating a better experience for everyone — including the buyer. The only way to build a remarkable interaction is to have an informed, human connection with the person on the other end. For instance, our new ads report shows that most consumers will actively leave a website if they encounter a pop-up ad or auto-playing video. Knowing this reinforces what many inbound marketers instinctively know: the only way to attract picky buyers is by providing them with relevant information, not chasing them down while they browse the web.By incorporating relevant data such as this into inbound efforts, marketers and salespeople ensure that they’re optimizing their team’s time. At the same time, they can be confident that they’re approaching buyers in the way they want to be approached, with information that they will find most useful. HubSpot Research looks to solve an old problem: instead of guessing and checking, marketers and salespeople can now use data to make informed inbound decisions the first time around.As we continue to expand our offerings and efforts, we’re excited to bring the best insights forward for everyone to use through our new HubSpot Research platform. Data is a critical component of smart inbound marketing and sales strategies, and we can’t wait to see how these insights can help transform businesses and people for the better.Interested? Check out our new HubSpot Research platform today. Conducting Marketing Research Topics: