The J&K High Court on Thursday ordered an investigation against two officials in a case of illegal confinement and rape of a 15-year-old girl at R.S. Pura in Jammu in August.A prosecuting officer and an assistant sub-inspector (ASI) will face the investigation.“The prosecuting officer and the ASI in-charge of the R.S. Pura police station have suppressed a material fact in the report submitted to the court. They have not stated anywhere in the report that the victim, in her statement, had recorded that the accused compelled her to submit herself to the sexual lust and desire of three persons, who forcibly raped her for a long time,” held Justices M.K. Hanjura and Dhiraj Singh Thakur.Justice Hanjura directed the Director-General of Police, J&K, to conduct an inquiry into the role of the officers and submit a report within four weeks.The victim left school at 1.30 p.m. for home on August 22. A vehicle with eight or nine passengers stopped her. “One of them was wielding a gun. They dashed her schoolbag onto the ground and forcibly pushed her into the vehicle. She was put up in a shed in a forest area,” according to the investigation reports. The probe suggests the victim was forced to marry one of the accused. Forced statementIt is alleged that on September 11, 2017, she was forced to make a statement before the court that she was in love with one of the accused and wanted to marry him. “However, in the court, she narrated the entire episode to the presiding officer. She said she did not want to marry the accused and was brought to the court to make a false statement,” said the report.
The Board of Control for Cricket in India (BCCI) has been contemplating a three-member panel under former captain Anil Kumble to probe the team’s disastrous tour of England, which concluded last week.India got whitewashed in the Test series, followed by a one-off Twenty-20 match and finally in the ODI series. The board has received flak for poor planning as the reason for the team’s dismal performance.Sources said Kumble was likely to be entrusted with the task of reviewing the series and suggest ways for future. The spinning legend had given his preliminary views during the last working committee meeting.Kumble has been in the race to head the technical committee along with another former skipper Sourav Ganguly following the resignation of Sunil Gavaskar.
Charlotte Hornets owner and former North Carolina great Michael Jordan, center, watches North Carolina play Virginia during an NCAA college basketball game in Chapel Hill, N.C., Monday, Feb. 11, 2019. At right is former North Carolina player Buzz Peterson, assistant general manager of the Hornets, and at left is former North Carolina player Mitch Kupchak, general manager of the Hornets. Peterson knew Jordan as well as anyone when they were in college. Roommates and teammates at North Carolina, they spent countless days competing on the basketball court in practice and endless hours talking hoops. But Peterson never saw this coming: His roommate becoming an NBA owner and hosting the league’s All-Star game in his home state of North Carolina. (AP Photo/Gerry Broome)CHARLOTTE, N.C. — Buzz Peterson knew Michael Jordan as well as anyone when they were in college.Roommates and teammates at North Carolina, they spent countless days competing on the basketball court in practice and endless hours talking hoops. Their nights often included shooting pool and tossing cards in their Granville Towers South dorm room. There often were arcade games — before the home video game craze hit — at the Pump House on Franklin Street in downtown Chapel Hill.ADVERTISEMENT Forbes Magazine estimated Jordan’s net worth in 2018 at $1.6 billion.“Remarkable,” Peterson said, “you almost have to pinch yourself.”Dell Curry says Jordan wants nothing but the best in anything he does — including this weekend’s All-Star game.“He’s excited for the NBA to come to his home state and play in the building of the team he owns,” said Curry, the Hornets color commentator and former NBA player. “So he is going to roll out the red carpet. He only knows one way to do it, and that is big time.”Added James Jordan: “I think when it’s all over, he will sit back and relax and maybe smoke a cigar and say ‘that was a great event,’ and just be really proud of himself that he made it happen.”Sports Related Videospowered by AdSparcRead Next Grace Poe files bill to protect govt teachers from malicious accusations MOST READ “Michael has always been very sharp, very smart,” said Peterson, who now works as an assistant general manager for Jordan’s Charlotte Hornets. “He’s a very good listener. He gathers information and opinions and then makes decisions. And once he makes the decision to go after something, he goes all out. He is absolutely driven to be successful in whatever he chooses.”It’s well-known that Jordan uses failure to motivate him.The only thing seemingly that has eluded Jordan, who turns 56 on Sunday — the day of the All-Star game — is ultimate success as an executive and team owner.His Hornets have yet to win a playoff series since he took over as majority owner nine years ago and they remain mired in NBA mediocrity while struggling to compete in a small market.But Jordan wants to keep his team — and the city — relevant. It’s one reason he aggressively pursued the All-Star game with such vigor.ADVERTISEMENT Don’t miss out on the latest news and information. But Peterson never saw this coming: His roommate becoming an NBA owner and hosting the league’s All-Star game in his home state of North Carolina.“You know, staring across the dorm room at him back then, no, I never would have thought this would happen,” Peterson told The Associated Press.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesThat’s understandable; they were young kids who didn’t know any better.Looking back now, Peterson said he should have known what Jordan’s parents instilled in him: He could achieve anything and he was destined for something extraordinary. “I think getting the All-Star game here is an accomplishment that will go on his list, and it will stand out for him because it’s really not about him,” said James Jordan Jr., Michael’s older brother. “This is an event that’s bigger than him. It’s really about the world — and he’s going to be the host of it.”On the court, after not being able to make his school varsity as a sophomore, he went on to become a two-time All-American, NCAA champion and the national college player of the year in 1984. He is a two-time Olympic gold medalist and won three straight NBA titles — and after a stint in minor league baseball — returned to the league and won three more.Off the court, Jordan marketed his on-court success into a fortune.“He has always had incredible determination — always,” said Fred Lynch, Jordan’s former junior varsity basketball coach at Wilmington’s Laney High School.James Jordan Jr. said it comes from their parents.He describes Michael as a “country boy” who never lost sight of his work ethic. He was the youngest of the three boys who relished a challenge, and James Jr. said their parents, James Sr. and Deloris Jordan, always taught the boys to go after their dreams.“Our parents taught us that you can achieve anything you want, but you have to have drive, that motivation — and you have to work hard at it,” said James Jordan Jr., who now works as an executive for the Hornets after spending 31 years in the military.Jordan changed the shoe game when Nike created Air Jordan, which he later spun off into the Jordan Brand.Now, when fans see the Jumpman logo, they think of Jordan.“I think it was easy to envision Michael doing anything at that point,” said former Chicago Bulls teammate Steve Kerr. “He was conquering the NBA world as a player and as a shoe salesman and endorser, so I think we all just felt like the sky was the limit. So this (hosting an All-Star game) is not that surprising to me at all.” PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss ‘We are too hospitable,’ says Sotto amid SEA Games woes Oil plant explodes in Pampanga town Oil plant explodes in Pampanga town ‘We are too hospitable,’ says Sotto amid SEA Games woes US judge bars Trump’s health insurance rule for immigrants SEA Games hosting troubles anger Duterte Private companies step in to help SEA Games hosting LATEST STORIES Regine Arocha delivers another performance worthy of NCAA volleyball Finals MVP View comments
Not all jobs are created equal, which is why you shouldn’t feel obligated to accept every offer that comes your way. If taking the job means the difference between living on the street and keeping your house, that’s one thing, but if your situation enables you to be picky, career advisors say to do so. After all, despite what employers may have you think, there are real reasons to turn down a job. Here’s a look at four:1. The job veers off your career pathIn this job environment many people are just happy to get a job and don’t give too much thought to the impact it can have on their future career. If the job is outside of your career path or you’ll have less responsibility than your current or previous job, career experts say that may be a reason to turn down the offer. “You run the risk of taking a detour in your career path,” says Pamela Skillings, co-founder of job coaching firm Skillful Communications. You have to think how will this affect your future prospects and the next opportunity and if it hurts, think long and hard before accepting the job, she says. “Can you articulate how this job is an improvement on your last job and how it will bring you closer to your long term goals,” adds Mark Jaffe, president of executive search firm Wyatt & Jaffe. “Are you acquiring new skills or tools or are you given increased responsibilities and the opportunity to make a big difference.”2. The only appealing thing is the money Money talks but satisfaction over a killer salary will only last so long, so if money is the only good thing about a job offer, you may want to reconsider accepting the position. “Money by itself is the worst reason to take a job unless you are starving,” says Jaffe. “Do it for the money and you are playing deaf, dumb and blind to everything else.” According to Jaffe if you take a job solely because of the money you’ll probably only be able to endure it for a period of time. It isn’t a way to build a successful career.On the flip side, if you take a job that you are being underpaid for, that too can lead to resentment and bitterness. “If you feel like you are accepting something way below market rate or feel like you are working too many hours, it can definitely take a toll,” says Skilings. “It can be dangerous to accept something you feel is way beneath you.”3. You don’t respect the bossGreat companies share one thing in common, great leaders. People want to work for someone that inspires them and someone they can respect. If you don’t respect or like the person you will be working for then that’s an extremely good reason to turn down the job. Not only will the lack of respect make work less than pleasant, but it will also wear on your own self-respect. “If you don’t respect the person how many directives, decrees and instruction will you take before it starts to wear you down,” says Jaffe.Same goes for the culture of the company. Skilling says to be on the lookout for toxic work environments and if you get that vibe it’s a good idea to run for the hills. “A bad manager can make even a good job a nightmare,” says Skillings. “You have to carefully evaluate if you can work with the person every day.” Telltale signs the company may have a culture problem is if there are high turnover rates and employees with short tenures at the company.4. You’re embarrassed to work there People take pride in the companies they work for. After all, your career does become an extension of you. If you aren’t proud of the organization that offered you a job or your embarrassed to tell your friends and family you work there you may want to think twice before accepting the position. “If it’s low prestige it’s a warning sign,” says Jaffe. Even if it’s a high status job, if it’s in a company you’re ashamed to be associated with, then your tenure there will likely be short lived. According to Jaffe the firm’s culture and values have to be aligned with your values in order for it to be a success. For instance an environmentally conscience person isn’t likely to be happy working for an oil company just like a person who is against guns isn’t going to be fulfilled as an employee of the NRA.
Kolkata, May 17 (PTI) Mohun Bagan registered a dominating 3-1 win over Bengaluru FC to dent the visiting sides hopes of a knock-out berth in the AFC Cup here today. Jeje Lalpekhlua (9th minute), Kean Lewis (74th) and Bikramjit Singh (80th) scored for Mohun Bagan while Seminlen Doungel (52nd) found the target for Bengaluru FC in the Group E match. Mohun Bagan are already out of the tournament and they are now at third spot with six points. The defeat pushed Bengaluru FC down to second spot with nine points, behind Maziya Sports & Recreation of Maldives (12 points) who beat Abahani Limited Dhaka in Male earlier in the day. Bengaluru now need to beat Maziya at home on May 31 in their final group match. Only the group toppers advance to the knock-out stage from this South Asian Zone after the AFC completely overhauled the tournament rules. With all eyes on the Federation Cup summit clash between the two teams on May 21, both sides retained only two players from the line-ups of their previous matches. Mohun Bagan drew the first blood through Jeje Lalpekhlua in the ninth minute at the Rabindra Sarovar Stadium. After leading 1-0, coach Sanjoy Sen further took off his forward Balwant Singh before the interval as the last seasons I-League champions equalised through Seminlen Doungel (52nd) who ran solo before putting past an off the line Shilon Paul. Bengaluru changed to a three-man defence with Gursimrat Singh Gill switching to centre-back but Mohun Bagan, playing their last match at home in front of a handful of supporters, dominated the proceedings and sealed the deal with goals from Kean Lewis and Bikramjit Singh in the space of six minutes. Lewis beat the Bengaluru defenders at ease and looped over Lalthuammawia Ralte in the 74th minute to snatch the lead, while Bikramjit Singh completed the rout with a beauty in the 80th minute. Having made the Federation Cup final, both the teams flew down from Cuttack to take part in the continental tier-two competition. Sen made nine changes from the side that was in action against East Bengal in the Federation Cup with only Eduardo Fereira and Balwant being retained. Bengaluru coach Albert Roca too had two men from the Federation Cup win against Aizawl FC as the Spaniard opted for an all-Indian eleven. This was the two teams fifth encounter this season with Mohun Bagan winning and drawing twice each. They will meet again in Cuttack in four days time. PTI TAP PDS PDSadvertisement
Getting physically fit takes discipline, effort, and more than a little energy to get to where you want to be. Regularly moving your body and sticking to a fitness plan isn’t easy, and doing so is certainly commendable—and comes with… Full Story,Table of Contents Benefits of Working During Retirement Phased Retirement Types of Employment Recommended Jobs for Seniors Resources for Seniors Retirement looks different for everyone. Some people dream of playing golf and visiting their grandchildren, while others see it as… Full Story,A study conducted by Charles Schwab just last year found that three in five Americans live paycheck to paycheck, yet only one in four has a written financial plan. In fact, the majority of Americans are hesitant to receive any… Full Story,Life is unpredictable. Some days aren’t all sunshine, like when your car breaks down or your house needs a repair. These situations happen to everyone. That’s why it’s important to save while things are going well, so you can cover… Full Story,Structure is the key to growth. Without a solid foundation – and a road map for the future – it’s easy to spin your wheels and float through life without making any headway. Planning allows you to prioritize your time,… Full Story,Car accidents are not only scary but also a monumental hassle. That’s largely thanks to what comes after the accident itself. After an accident, you’ll likely have to spend ample time on the phone with your insurer. Then there’s dealing… Full Story,If you’re a furloughed government employee, you are likely feeling a good deal of stress and uncertainty about how to manage your finances during the government shutdown. While missing a paycheck is a financial moment no one wants to experience,… Full Story,Buried underneath paying bills, digging out of a debt hole, and saving for your kids’ college is the marathon of money goals: retirement. Cue the fantasies of spending your days at a leisurely pace, working on The Great American Novel—at… Full Story,When I’m on top of finances, I’m all up in my money management apps, checking my balances and the swift progress I’ve been making on my savings goals. But when things aren’t going so hot? I’m like an ostrich with… Full Story,With all of today’s home-based tech gadgets and virtual personal assistants, smart homes are quickly becoming ubiquitous. And with high demand for connected products, so too comes ease of use, accessibility and affordability. But as with all expenses, it’s important… Full Story
Post navigation Eric Lindholm moved from sales to communications at Quotacy. His writing is informed by his experience guiding hundreds of people through their own life insurance buying journey. Eric lives in Minneapolis, where his coworkers are trying to convince him to start his own podcast, do stand-up, or take his humor into the spotlight. Connect with him on LinkedIn.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedEssential Money Skills Your Kid Needs to KnowOctober 16, 2019In “Family Finances”4 Ways You’ll Benefit By Giving BackNovember 13, 2019In “Family Finances”How to Budget for Living on Your Own for the First TimeJune 15, 2016In “Budgeting” Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a bit left over every paycheck to go into your savings or retirement account, and a little on the side to have some fun.At least, that’s what should happen.Recently, I looked over my bank statement and noticed a bit less money than I’d planned for and this prompted me to think that a thorough checkup was in order. I hadn’t made any late-night purchases or splurged on a new gadget or game system—it was all because of small charges that had built up over time.Unless you’re keeping a close eye on your spending, these small charges can poke holes in an otherwise watertight budget. Here are a few of the most common forgotten costs that may have noticed crept onto your bank statement.Recurring Fees for Online ServicesI use quite a few services and products that require recurring access fees: Adobe’s Creative Suite, upkeep costs on a few web domains, and a few subscriptions to stock photo and graphics sites are prerequisites to working online and keeping my creative side hustle afloat.Because I don’t need to think about them regularly, these fees tend to slip off of my budget until they become a problem. After all, it’s just a part of my job, and as long as the services are working, I don’t have any reason to complain.Grouping these smaller costs into a single budget item I call “operating expenses” helped me to keep track of these static expenses over time, and has helped me to tailor my savings plan to match my new cash reserves.Membership and Subscription FeesI listen to a lot of podcasts, read quite a bit of online news, and play more than my fair share of video games. If you’re as invested as I am, these kinds of products will often present paywalls that you need to cross in order to access more content.Because these are just the price of admission for some of my favorite hobbies, I tend to forget about them exactly the same way I forget about my domain renewal charges because they happen in the background.Grouping these together as a lower-priority budget item helped me decide which services to keep and those to let go of for a month or two.Canceling any memberships or subscriptions like this that you don’t use anymore will save you quite a bit in the long run.Regular Donations to a Charity or CauseDonating a few bucks to charity feels great. You know what feels better? Making it a recurring monthly donation. After all, what’s five bucks a month when you’re working toward building a better world?As it turns out, positive karma can get a little pricey if you aren’t keeping tabs on it. I started making regular donations to Minnesota Public Radio (which is amazing, if you haven’t ever tuned in) years ago. However, forgetting to keep track of my donations meant that my budget was leaking a few dollars a month.In addition to strengthening your budget, keeping close watch on your charitable donations can pay dividends when tax season rolls around. Tax-deductible donations can spruce up your tax return, so it turns out that good deeds do pay off in the end.Sub-memberships and Packages for Larger ServicesDid you watch the reboot of Twin Peaks last year? For a diehard fan like me, it was glorious.Four months of the Showtime add-on for my Amazon account ran me around $52.The only problem with that plan is that I spent more than $52.What was supposed to be a four-month subscription ended up becoming a year-long ball and chain. At $13 per month, I ended up spending well over $100 before I realized that I still had an active subscription and had cancelled it.I’m not too upset though–I would have paid $100 just for Episode 8–but it was proof that a budget review can even help you spot sub-subscriptions that latch onto existing costs.Cable PackagesOn that same note, your cable plan might be charging you money for channels you don’t even use. We all know that cable packages are built so that even if you only want one channel out of the bunch, you’ll need to pay for every other part of a package.While many people are fine with this structure for things like sports packages, odds are that you aren’t getting the full value of your cable subscription.If you only tune in to certain channels depending on what’s currently airing (like I do for Game of Thrones on HBO) you can often save money by foregoing a cable package in favor of an online service that you can start and stop month-by-month.It’s a bit more work on your end, but the savings are definitely worth it, and it always feels better to only pay for what you want. Sorry Cinemax, you can’t ride HBO’s coattails into THIS party.Bank FeesBy far, the hardest charges to remember to include in your financial plan are the costs that you don’t actually incur yourself. The most common of these come from the fees that banks charge in order to hold onto your money for you.Minimum account balances and other maintenance fees can sneak onto your budget depending on your bank. When interest rates drop, banks can actually lose money managing small accounts, so they often add charges to make up for their operating expenses.Spot and plan for these charges before they happen by asking your banker if there is a way to avoid these fees by depositing your paycheck, for example, automatically each month or carrying a minimum balance on a savings account.Deposits to Investment AppsI may be pretty good at balancing my savings, but I’m kind of clueless when it comes to investing. To help me pad out an investment plan, I use an app that automatically pulls money into my account when I make purchases.What I didn’t fully realize is that while I wasn’t seeing my investments day-to-day, I was taking a few extra cents onto each and every purchase that I made over the course of a month. On a case-by-case basis, this was negligible, but over time, I began to notice that I wasn’t able to put as much into my savings as I expected.These little deposits into my investing app weren’t technically new costs, but forgetting to plan for them has made me do a double take at my account balance a few times. After all, I’d remember if I had spent $25 all at once. But $25 in nickels and dimes? That’s a very different story.There are dozens upon dozens of small fees that can sink an otherwise perfect budget over time, so it’s always a good idea to do a thorough financial check up every now and then to make sure that your budget is watertight.
Did you know that the average cola drink has about 10 teaspoons of added sugar in it?Yep.The worst bit?That’s 50% more than the recommended sugar intake of about 6 teaspoons per day.Most people don’t (or can’t) stop at one can or bottle of cola though. They usually drink 2-3 cans or servings of cola products per day.And even worse, studies reveal that over half of the American population have adopted this habit.Yet, according to Dr. M.J Wegmann in the Huffington Post, drinking sugary drinks such as cola products can lead to a number of shocking health-related problems.These include:Liver damage, tooth decay, kidney disease, diabetes, heartburn, osteoporosis, hypertension, heart disease, and impaired digestion.According to a pharmacist at the University of Wales, Cola has the same kind of immediate effect on the brain as the illicit drug, heroin.This is what makes it so addictive.People swear up and down that they have tried to “quit” multiple times but they can’t.And it’s not their fault.If cola is as addictive as heroin, then they have no hope in hell of kicking that habit on their own – at least without experiencing sometimes painful withdrawal symptoms.Have you ever had a cola headache? You know, the kind of headache you get when you don’t drink cola on any given day?It’s a real thing. And it’s dangerous.But that’s not all.If the long-term effects aren’t enough motivation for you to give up coca-cola (or soft drinks), perhaps the short-term effects will be.Here’s what happens 20 minutes after drinking a ColaIn the 20 minutes following the consumption of a can of cola, the body’s blood sugar levels spike and your body feels like it is vibrating.In fact:If someone drank cola for the first time, there is enough sugar in it to make them physically sick. As in, they could vomit from the stimulation they experience while drinking cola.But as you get used to drinking it, something worse happens:These short-term impacts seem to lessen…just like the high from a drug. You tolerate the negative effects more easily and you don’t realize what damage it’s actually doing to your body.The body also has to absorb that sugar and the liver kicks into high gear to try to break down the sugar, which it can’t, and then it turns to fat.Because of the high caffeine content, our body can feel energized and stimulated, but within 40 minutes, the caffeine is absorbed and we start to feel sluggish again.During this spike, our blood pressure also increases, which can lead to vision problems, heart problems, dizziness, and more.Within the hour following the consumption of a can of cola, you’ll find that you need to urinate, but that the sense of relief might not follow even though you can’t physically urinate more.What’s more, the nutrients that are being broken down and processed in your intestines are also lost through frequency of urination related to drinking cola because it sweeps out the calcium and magnesium when the cola binds to the nutrients.That means that drinking sodas on a regular basis can lead to osteoporosis and bone disorders over time.It’s not just about the heart and pancreas.There is a lot going on in your vital organs that can cause serious and lasting problems.The stimulus received from the can of cola also causes your pupils to dilate, your body to become sluggish and you want to beat that feeling so you reach for another can.It’s a vicious cycle.It’s no wonder soft drink sales are up around the world and companies like Coca-Cola are trying to be in every venue, arena, store, market, and airport around the world.They know that people can get addicted and start to crave these drinks, which means big bucks for them.So the next time you are going to reach for a cola, think about how your body is physically reacting to it before you take another sip. It might be the kick you need to stop drinking it altogether.Source
Our friends at Marketing Sherpa have published a new report on Search Marketing. You can download the PDF executive summary and see some of the results. I also had a chance to talk with Stefan Tornquist, Marketing Sherpa’s Director of Research, today about the report. If you would like to hear more about the research and how it impacts your company, Marketing Sherpa and HubSpot are teaming up for a free webinar tomorrow.Here are a couple of the big takeaways I have seen so far in the report relative to SEO:Companies are growing their investment in SEO. The average company in the report plans to increase their spending on SEO by 35%! That is a big increase when most markeitng budgets grow by only a few percent each year. of course, SEO is usually far cheaper than PPC, in fact you really can do it yourself with the right tools.SEO has a great ROI. SEO was listed as the second highest ROI markeitng tool – behind an in house email list. And I would say that people typically do not properly account for the true cost of a list (it costs you money to get all those names in the first place) so the true ROI is usually less than you think.Did you like what you read? Want more? Get automatic updates by subscribing to our RSS Feed or Email List (top right hand side of this page). Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 5, 2007 3:58:00 PM, updated October 01 2019
. At his solicit guest articles Estimated time: 30 seconds. all of the time for my own blog about lead generation. A few months back, I started noticing that a lot of internet marketing virtual assistants (IMVAs) were raving about HubSpot. I reached out to Blog post from on page and off page SEO all of the time. Lists usually write themselves and they are easily digested by people who are skimming your content. (Sorry. Most people are just skimming your content.) When I see a good list, I’ll often copy the highlights and leave out the fluff. Then, point people to the original article. Usually, when people write lists, they are paragraphs… like this list is. You could extract the bold parts and repost it on your blog pretty easily. That’s simple, smart, much MORE digestable content for your readers. I’d recommend you always link to the source of the original article and change the title of your post, like I did when I posted this article about ” ; traffic comes to him like you could only hope for. So, I do not recommend only doing “aggregator blogging” like Dane does. But, it’s certainly a way to produce lots of content, network with other bloggers, and be a resource for your readers at the same time. Highlight Other People’s Lists shorten the sales process , etc. Remix Previously Written Content. business blogs business blogging is embraced as a lead generation tool wait… Estimated time: 15 minutes. wrote up a quick contest . over Most of these people don’t fully understand the value of ( sales coaching blog Successful blogging never occurrs in a vacuum. Only 1/3rd of a successful blogger’s time is spent writing. They’re not usually sitting down in a quiet room with a pad and paper to write. They’re reading, commenting, networking, and spending a good majority of their time interacting online with people who have similar passions. The unexperienced blogger might think that this process would take even more effort and more time, rather than less. However, by interacting with other people, ideas come easier and words and paragraphs begin to flow. L: most viral link building widget ever created time Estimated Time: 5 minutes. Solicit Guest Articles. and how they support internet marketing expert estimate the amount of time it takes to write a killer blog post. Proust Questionnaire to some very well known personalities on the web and they’ve been sending back great answers. wait… Link blogging. . ) Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack wait… Business Blogging What other ways have you developed to help you write quick blog posts? internet marketing link blog This one is one of my favorites. I often go back and read old blog posts. Often times, the lesson is still relevant, but after the quick burst of attention it received, it’s basically been residing in a hidden crevice on the internet. A few months forward, I usually have a fresh story to share or a new take on the same lesson. So, I’ll link to the old post, extract a paragraph and add a few new thoughts to the subject. Shari Sultana and asked her to write an article about the . In a sudden stroke of idiocy/genius, I suggested to a client that we ask our blog readers how much traffic they’ll get after they optimize their 3,000+ pages of content for better search engine placement. Rick Burnes for awhile. I think our new feature will be called web voter, since it’ll also allow readers to promote a story like users can do on Digg, Reddit and countless other sites now. Link blogs are usually link magnets (ie. attract a lot of inbound links) as it’s not easy to find authoritative resources on specific topics that are updated with new content frequently. Assuming the author puts a good amount of time and effort into finding great articles and posting them, they can create great followings. No writing required. “. I consider it my job to ask them the right questions and share appropriate stories so they begin to understand the significant upside when build a community of followers HubSpot is about to release software for our clients to run link blogs on their websites. We’ve been experimenting with our own LD: . Aggregator Blogging . We received 50+ entries/comments. Contests deliver an extra-quick-easy-blog-writing-bonus because contests require two posts: one to announce the contest and one to announce the winnner. We’ll be doing more contests. For sure. Estimated time: 20 minutes. , The number one excuse I hear from people for not starting a business blog is . PR: never writes a blog post without a question at the end. So… However, people often Estimated Time: 10 minutes. C: What Kind of Idiot Runs a Business without a Customer Relationship Management System Run a Contest Chris Brogan Estimated time: 15 minutes. Here’s 8 ways to leverage your network to generate content for your blog quickly: Photo wait… Interview an Expert Over Email. building your following on Twitter .) My sales coach is the master at asking questions and sparking dialog on his Estimated time: 30 minutes. . You can be asking questions and getting great answers from people inside of a month – as it’s much easier to build a following on Twitter than your blog. Michelle Wolverton is an expert at using Twitter this way. (eg Q . Business Opportunities Blog A benefits of hiring an internet marketing virtual assistant NathanFromDeVryEET , Dane Carslon has mastered the art of being an aggregator blogger. Instead of writing a new article everyday, Dane scans 100s of blogs for articles that he thinks would interest his readers. He then links to the original source and republishes a paragraph or two from the original source. When I do this, I like to add a sentence or two with my thoughts of why I thought the article was interesting. But, Dane is focused on efficiency. Dane also has the advantage of owning the Ask Questions. I wait… But, most importantly, a network of collaborators enables you to churn out content a lot quicker. Awhile ago, I interviewed wait… . First of all, I encourage you to start creating lists. You might have noticed that a good percentage of HubSpot’s blog posts are “lists”. Chris Brogan I: wait… writes great lists SD: . She did. I posted it. Two of my clients hired her. Not only did I score a great article for my site, my site now ranks high for a search for “internet marketing virtual assistant” in google and I helped a few clients find a great resource to aid their internet marketing success. It’s a win-win-win. I: Originally published Oct 16, 2008 10:08:00 AM, updated October 20 2016 wait… , Courtney Tuttle. Other bloggers are willing to do quick interviews because it’s an opportunity for them to be exposed to a new audience and build a few links at the same time. Brian and Dharmesh have been sending the Topics: , Sometimes, all it takes is a question to spark a conversation. If you don’t have a following on your blog yet, I suggest joining and
Every second of your video is a game to keep the viewer’s attention. If you spend 15 or more seconds on one scene, your audience may get bored and close out. Having quick scenes (perhaps 3-10 seconds each) stirs curiosity and increases the likelihood that the video will be watched all the way through. Avoid “inside baseball” when trying to be funny in your videos. You may think you are creating humorous content, but would outsiders appreciate it? Is it an inside company joke that others might not understand? Test your video on a few people outside your company before publishing! 2) Incorporate music. My favorite piece of advice regarding content creation is ” Inspired by a new “viral video” that I have been working on (to be launched next week!), here is a list of 10 video qualities that encourage others to share video content throughout blogs and social media sites. Webinar: How to Use Online Video for Inbound Marketing The first 5 seconds of your video determine whether the person will keep watching or not. Don’t make the mistake of having a long intro in order to “set the stage.” Jump right in and grab their attention before the viewers move on to something else. removed sound . has performed much better than What other qualities make a video viral? What are some of your favorite viral videos? to learn how to use online video to grow your business with inbound marketing. Elements that stimulate other senses (short of smell or taste) make your video much more engaging and entertaining. due to a record company’s copyright. 1) Do a parody/spoof of something familiar. This is a tough one for companies that create content as part of a marketing program. (Like us!) If you throw your logo everywhere and have a sales-related call-to-action, people will consider it a commercial and won’t want to pass it along. Our best advice is to find a balance that is subtle and creative. Can you ask your audience to do something that indirectly relates to your company? murder your darlings. Hint: Create your own music or use music under a Creative Commons license. Topics: Video Marketing 3) Make your video very short. ” You actually add more value if you make your content easy to consume! No matter how much awesome footage you may have, cut it down to the absolute minimum. Most people only have a few minutes or LESS to watch a video. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 10) Remove as much “corporate friction” as possible. Though deviations to this tip exist, using upbeat music as a background or focus tends to grab the viewer’s attention and raise the excitement. In my experience, famous. It’s the humor of seeing something familiar in a new way. 7) Don’t get stuck on quality. How do you get started with YouTube, video podcasting, live streaming, or viral videos? 8) Be bigger than life. Download the free video webinar 9) Shock your viewer in first 5 seconds. 4) If you use music, keep it uptempo. faster music It would be a bummer if YouTube By playing off of something that everyone already knows–for example, a popular song, movie or a TV show–people will have a reference point to relate to your content. This made Al Yankovic Awesome video doesn’t need to be recorded on an expensive camera, in HD, or edited by a film editing pro. The value comes in the creativity of your ideas, not in the gloss. Flickr Credit: It’s not a specific equation to creating viral content; it’s more like a game of bingo. The more of the below qualities you have, the higher the chances that your video will win … and “go viral.” People love watching crazy things that they would never see in everyday life. Take risks and capture something remarkable on camera. Act silly, create ridiculous office scenes, or do amazing (but safe!) stunts. This is the same type of creativity that brought SNL to the top! 6) Be funny to people other than you. Originally published Jul 7, 2009 7:51:00 AM, updated October 20 2016 slow Scott Kinmartin 5) Edit your video into sharp, quick scenes.
Diana Urban @dianaurban . Twitter Updates How Twitter Analytics Dashboard is broken down: Timeline Activity How do you currently measure the ROI of your Twitter tweets? Promoted Tweets Originally published Nov 18, 2010 11:00:00 AM, updated October 20 2016 This view lets you see your tweets broken down by filters defined as Best, Good, and All, and see which of your tweets gained the most traction in terms of retweets, replies, and faves. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . Topics: is a User Experience Manager at HubSpot. You can follow her on Twitter . Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. Users will be able to see all sorts of data about their account, such as which tweets are most successful, which tweets caused people to unfollow them, and who their most influential retweeters are. Want to be able to measure your Twitter ROI? Would you like to see how many clicks, retweets, replies, and faves your tweets have received? Soon you’ll be able to, right on Screenshots are via This view measures the ROI of all your promoted tweets, with detailed stats such as impressions, clicks, retweets, and replies over time. Twitter hasn’t yet specified when they’ll be rolling out Twitter Analytics to all Twitter users. Although the analytics feature is expected to roll out by the end of 2010, Evan Williams did not elaborate on the official analytics product at the Web 2.0 Summit in San Francisco. Twitter Mashable
Originally published Oct 12, 2011 11:00:00 AM, updated February 01 2017 Topics: Email Lists and Segmentation The success of an email marketing program is based on a range of factors, including eye-catching subject lines, valuable offers, quality copy, etc. But there’s one factor that you must consider before you even begin to compose copy: the cleanliness of your email list.Even if your list is entirely built on valid opt-ins, you are at risk of being branded a “spammer” if you don’t practice proper email hygiene.Here is why:1) ISPs base complaint rates on active subscribers, not total subscribers.If your list is loaded with inactive emails, you don’t have a sense of your true complaint rate. While many marketers just look at total complaints over total list size, ISPs (internet service providers) are actually looking at total complaints over number of active email users.Suppose your email to 1,000 addresses arrives at 400 inboxes and generates 10 complaints. A marketer might think their complaint rate is only 1% (10 / 1,000); however an ISP will compute a rate of 2.5% (10 / 400) — a rate that is high enough to get you blocked by certain ISPs.ISPs started caring about active users when they caught on to a loophole that spammers were exploiting. In an attempt to game the system, spammers started to stuff their lists with inactive email addresses. They did this because inactive accounts will never click the spam button, and therefore, the total spam complaints would stay artificially low. Sneaky!2) Expired email addresses turn into spam traps.Since spammers tend to buy and steal lists, ISPs resort to yet another method to track them down: ISPs mark abandoned email addresses as spam traps. This means that, even if you acquired emails in a legitimate manner, the abandoned addresses may have morphed into spam traps. Hitting even just one spam trap can cause deliverability problems.3) Expired email addresses turn into unknown accounts.When an ISP sees that you’re sending to a large number of unknown accounts, once again, they will suspect that you are a spammer. In fact, if you hit unknown accounts at a rate higher that 5%, it is very likely they will send your emails directly to the spam folder or will block you altogether.The Solution: Email List Hygiene The solution to all three of these problems is to regularly clean up your email list by removing those addresses that are no longer engaged. You can identify these addresses with metrics such as opens, clicks, or website activity. Aside from all of the money you will save from sending less email, you will achieve higher deliverability and a stellar reputation with the ISP gods! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
LinkedIn Marketing This week, LinkedIn added a brand new feature toLinkedIn Groups: Analytics. (And you know how much we love data!) Group owners now have the ability to get insight into group growth, demographics, and interactions through visually appealing charts and graphs. This data will help marketers measure and improve marketing strategies that help build LinkedIn reach, member activity, and ultimately—leads.You can access the analytics by visiting the “Groups” tab in LinkedIn and clicking the little blue graph icon underneath the Group’s name. Join HubSpot’s Inbound Marketers Group on LinkedIn for more news and conversation on LinkedIn Analytics.Here are 4 things you can analyze using LinkedIn Group Analytics:1. Get a quick glance into your Group’s performance: The first tab — the Summary tab — is a high-level overview of your LinkedIn Group, including one or two statistics from each of the four tabs. Use this to take a quick look at how your group is performing in terms of current size, comment frequency, and demographics.2. Learn about your group members’ demographics. The Demographics tab is the most thorough tab. It uses your members’ LinkedIn profile information to give you a deep dive into their overall career level, job function, location, and industry. Use this information to figure out what type of members your group attracts. Are you bringing in the right people for your business? Can you use this data to supplement your buyer personas?3. See how your group is growing over time. Is your hard work paying off? Is the content you’re providing attracting more members to your group, growing your LinkedIn reach? The Growth tab lets you know how many members you’ve added per day as well as your total member growth over time. You can also dig into your week-over-week growth.4. Monitor your group’s activity levels. Are people discussing content and commenting more over time? Find out through the Activity tab. If not, perhaps you need to revamp your LinkedIn engagement strategy. An active group shares more content and sees more frequent visits! Experiment with different types of content, and measure the results here.Don’t have access to this, but your colleague does? You can actually share these insights with anyone (even if they don’t have a LinkedIn account) by clicking the little link icon on the top right hand corner of each tab and forwarding the link. Check it out, and share your stats!Have you checked out your LinkedIn group’s analytics yet? How would you use this data? Topics: Originally published Nov 11, 2011 11:30:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Sometimes it’s a challenge to come up with consistently new blog content on the fly, which is why the editorial calendar is an important part of building your inbound marketing program. You’re full of insights, experiences, and opinions. Your computer, whiteboard, and notepad are probably chock-full of ideas for things to write about. So with all that great fodder, why are you still stuck in topic limbo?Because as it turns out, it’s tricky to translate a raw idea into an angle for a blog post that will get people reading. So while there are tons of ways to feed your blog with great content, here are a few ideas that should keep you writing on those days when writer’s block hits hard.1. The Trusted Expert PostGuest posts from well-recognized industry leaders can be an effective way to build a strong blog presence. Some experts have legions of fans, followers, and passionate supporters that may get drawn to their post on your site. The endorsement–real or perceived–of your product or service can influence reader opinion and encourage trial, even without overt sales messaging. What’s more, their active fan base could mean an uptick in exposure for your company.2. The “We Solved a Problem” PostThere’s nothing like a teeny, tiny problem to derail your whole day (or entire project). And problems you didn’t even know you had until someone pointed it out (possibly in front of your boss)? Yeah, well, those are even worse. But what if someone delivered a bright and shiny solution right in the form of a blog post? That post not only has the potential for repeat visits, but it also has great propensity for sharing, especially if you’re the first in your industry to take the time to solve and explain this problem.3. The How-To PostHistorically, this type of post performs well for most bloggers, and with good reason. While we enjoy a good philosophical discussion or a hot debate that puts our cerebral cortex into overdrive, the fact is that we all want to get stuff done. Stuff for our boss. Stuff for our freelance gig. Stuff for our online lives. “How-to” type posts draw us like moths to a flame because we assume we’re going to learn how to do something faster, cheaper, or better than other people or shave some time off a tedious, outdated process that makes us want to stick a fork in our left eye. If you can incorporate images or video to make the process visual, you’ll likely see even greater success.4. The FAQ PostThe best part about a FAQ post is that it provided answers to questions that people have all the time, which means it will be consistently referred back to. If there are tons of little nagging questions about something in your industry that you can compile and answer in one post, you’ll get forwards, social shares, and bookmarks up the wazoo. Plus, that post will continue to drive traffic for months and even years, depending on how evergreen the topic at hand is.5. The Excerpt PostNot to be confused with the expert post (har har), the excerpt post takes an important section of a piece of long form content, and repurposes it on your blog. For example, if you’ve just written a new whitepaper or ebook and one section can stand on its own, republishing it on your blog with a link to the whitepaper/ebook not only gives you some quick and helpful content, but it can also drive more downloads of the long form version.6. The Comparison PostAre there some non-competing tools or services that your audience uses quite frequently? Do a product comparison and review (a buyer’s guide of sorts) to help make their decision easier. With so much information out there, taking the time to do the research and distill what you’ve learned for your audience will win you big brownie points and get you trusted advisor status. Just make sure you don’t review competitive products with your own, accept bribes, or forget to disclose affiliations with a certain product or service you’re reviewing. Your credibility will take a serious nose dive.7. The Research Reveal PostBeen conducting your own research? Good for you! Reveal the data and findings in a research reveal post. People love data, especially when you provide them with key takeaways. That means you should not only reveal your findings and methodology (bonus points for pretty charts and graphs), but also tell your readers the “so what” of it all. What is the key takeaway? What can your readers do with this information to be better at their jobs, make more money, be happier people, and so on? Last but not least, remember that people love sharing data, so make it easy to tweet data points with a tweet link generator.We know your company is doing great work building stuff and servicing customers. How can you parlay technical knowledge, institutional experience, customer affinity, and lessons learned to help build awareness and your community? Get out there and blog!What types of blog posts help lift you out of writers block and seem to resonate well with your audience?Image credit: owenwbrown Blogging Originally published Dec 23, 2011 11:15:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind. Why is this?Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Part of it is a fear of how it affects patient privacy and compliance with regulations such as HIPAA. What many healthcare organizations don’t realize is that these obstacles are all easily overcome and shouldn’t stand in the way of building up social media strategies.While many businesses cut back on advertising during a recession, plenty of research suggests that businesses should actually spend more on advertising during those times because consumers continue to watch ads. Thus, there’s this lovely void of which businesses can take advantage. Why am I telling you this? Because right now, the social media landscape in the healthcare industry is a bit like a recession—there aren’t very many players in the game and, quite frankly, the bar for doing it well is set pretty darn low.Of course, before you begin any social media campaign, always remember that in order to comply with HIPAA regulations, as well as medical ethics codes, you must protect the privacy of your patients at all times. Don’t share any information about patients, or information that could potentially identify patients, such as physical descriptions or mannerisms, etc. With that in mind, here are four ways that healthcare organizations – from patient-facing to B2B – should be using social media. 1) Give Your Organization a VoiceHealthcare companies can come across as a bit sterile, which is great when they’re talking about about the cleanliness of the equipment, but not so great when communicating with patients and the public.Use social media as a way to interact and engage with your patients or customers. Show a bit of personality. Humanize your organization. Respond to reviews and inquiries.2) Educate Your AudienceSocial media is a great way to spread the word about public health issues. Think about unique campaigns that you can run to raise awareness of an issue, such as last year’s ALS Ice Bucket Challenge. You want to limit self-promotional posts and instead focus on ways that you can help your audience, since this is not about selling a produc or a service.Remember, there’s a lot of misinformation on the Internet about health and fitness—think about ways in which your organization can combat this and use social media to positively impact patients and the public.3) AdvertiseApparently, Americans spend more time online than we do sleeping each day. It’s kind of a no brainer, then, that advertising online is a good way to reach your audience. Plus, as I mentioned above, not too many healthcare organizations are buying up ads, so the cost to play may be lower than it is in other industries.Use social media advertising to raise brand awareness for your organization, or to drive leads towards premium content downloads so that you can nurture them into becoming patients or customers. Your social media ads need to be relevant, well-written and accompanied by an image that will grab your audience’s attention.4) Give Your Audience Content They Can’t Get ElsewhereThe sky is the limit here – video tutorials for how to use at-home healthcare monitoring devices, product demos for equipment that you’re selling to hospitals and infographics with tips and fitness exercises for wheelchair-bound patients.No matter which industry segment your healthcare organization is in, whether it’s patient-facing or B2B, whether you’re a company selling state-of-the-art stethoscopes or a hospital performing cutting-edge surgeries, you have something unique to offer your audience. When it comes down to it, this is what will get you shares, likes, retweets and favorites. Social media isn’t so scary once you get started. If it helps, monitor other healthcare companies on social for a month or two first. See what they post. Make notes of what resonates with you and what feels a bit off.From there, you can build your own voice and start engaging with your audience on social media. Trust me, like those businesses who run ads during recessions, your healthcare organization will be reaping the rewards for years to come.Interested in learning more about how social media fits in with your marketing efforts? Check out our white paper, Inbound Marketing for Healthcare. Topics: Social Media Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 3, 2015 11:00:00 AM, updated July 28 2017
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Remote Working Whether you’re meeting with colleagues who are working from home that day, or with clients located half a world away, running a productive and effective remote meeting can be a challenge.When you’re face-to-face with people, it can feel much easier to communicate efficiently and gauge how they’re feeling and reacting to different ideas.But when you’re meeting virtually, it can seem like some attendees sort of … disappear into the abyss.Here’s a pretty hilarious video poking fun at some of the challenges people face when conducting a remote meeting:Hits a little close to home, doesn’t it?While remote meetings will likely never achieve the same level of intimacy as face-to-face meetings, there are ways to make them more effective and productive. To help you get more value out or your remote meetings, we’ve come up with 12 top tips for running better ones. Check ’em out.12 Tips for Better Remote Meetings1) Choose the right remote meetings tool for your needs.Perhaps the most important thing about running a remote meeting is the tool you use to run it. Different team and meeting arrangements may call for different types of tools. If you’re meeting with someone for the first time, or you’re meeting with people in a country whose meeting tools you aren’t familiar with, consider asking them ahead of time which tools they’d prefer. Not everyone is familiar with the ones you use on a day-to-day basis, and you don’t want to add any stress to the meeting around logistics.Here’s a list of some of the best ones out there. If you’re looking for even more tools, here’s our full list.GoToMeeting: A robust and reliable online meetings program that boasts screen sharing and great call quality.Google Hangouts: Often the most convenient options, thanks to the ubiquity of Google — especially if you’re using Google Calendar to manage your schedule.Join.me: Great for fast and easy screenshare meetings.Kato: Lets you use chat, video, audio, or screen sharing to collaborate with your coworkers — for free. Bonus: All of your conversations are searchable.Uber Conference: No meeting PIN numbers, among other features, means a much less painful conference call experience. It also allows screen sharing and has a mobile app.Skype: A decent option for chatting with folks all over the world — even though it can be a little finicky sometimes.2) Include a dial-in option.This deserves its own tip. Many remote meeting tools are designed to work primarily over internet connections. But what happens if someone’s internet goes down or slows down? It’s important to give the option for folks to listen to the meeting and talk over the phone.3) Be mindful of time zones.If you’re the one setting up the meeting, be sure to set it for a time that works for everyone on the attendee list. There’s nothing worse than realizing you’ve been scheduled for a meeting that at 6:00 a.m. your time — or in the evening when you’d normally have other plans.There are a lot of great time zone apps out there, but we recommend World Time Buddy:4) Avoid rescheduling or canceling last-minute.Hey, having to reschedule or cancel a meeting last-minute happens. What’s important is how you go about doing it. Before you simply change the time on the calendar invitation and call it a day, put yourself in your meeting attendees’ shoes. What inconveniences might you be causing? What special plans and arrangements might they have made around your meeting?A meeting is a commitment, and rescheduling or canceling last-minute is (under most circumstances) a bit rude. If you really have to do it, send a personal note apologizing and explaining the situation.5) Be crystal clear about how people will be connecting.This is where the description in the calendar invitation comes in. Don’t assume people will see the meeting link you might have attached to the calendar invitation. Instead, be very clear with your instructions on how everyone will be connecting in the calendar invitation description so everyone has it in one place.Here are some details to include:Repeat the name of the meeting, the date, the time + time zone, and the duration.”HOW TO JOIN:” followed by the meeting information like the meeting PIN number, dial-in number, and any access codes or websites.Contact information for those who have trouble connection.Also, specify whether video is required beforehand. Ever joined a call with video on when everyone else had it switched off? Awkward.Pro tip: If you’re only meeting with a handful of people who are remote, you may want to require video. It helps people stay focused when they know everyone can see them. Plus, it helps people identify more personally with remote colleagues.6) Choose your location wisely.A colleague of mine once had a call with a client whose neighbor was mowing the lawn right outside his home office window. Sounds super distracting, doesn’t it?Moral of the story: Be mindful of where you are and what’s going on in the background. Certain rooms are noisier than others, even if you’re at home. And while it’s probably adorable when your dog jumps on your lap and peers into the camera, you’re typically better off letting pets go outside to play before the meeting starts.7) Have a mobile hotspot ready.There’s always, always a chance that the WiFi where you’re located for the meeting will fail right before your meeting starts. That feeling of panic is never a good one. Thankfully, most smartphones have the ability to turn into mobile hotspots — which has saved me on multiple occasions. Keep in mind that it may add to your data usage and cost you extra. If you have iOS 7, you’ll be able to monitor how much data you’ve used. If you’re desperate, though, it could be worth it.How to Make Your iPhone a Mobile HotspotGo to Settings > Cellular > Personal Hotspot, and then tap to turn on the hotspot. Then, follow the instructions on that screen. (Click here for more detailed instructions.)How to Make Your Android Phone a Mobile HotspotThe exact menu names can vary slightly, but for most Android phones, go to Settings > More > Wireless & networks > Tethering & portable hotspot. Here, you can choose from a few different tethering options, along with the option to give your hotspot a strong encryption if you’re in a public location. (Click here for more detailed instructions.)8) Join the meeting five minutes early.Whether you’re running the meeting or just attending it, don’t waste valuable meeting time setting up the meeting on your end, or troubleshooting if something goes wrong. Instead, plan for at least five minutes of set-up time ahead of schedule whenever possible.9) Introduce everyone at the very beginning.It’s a personable way to get the meeting started, and it lets everyone know who’s actually in attendance — both in the main office room and on the phone.10) Mute and silence any distracting sounds.Mute your microphone while others are presenting to silence any overwhelming background noise (like that darn lawn mower).In the same vein, turn off your computer sounds and notifications, especially if you’re sharing your screen with the group. It’s super distracting for everyone else in the meeting to see pop-ups on your screen while trying to take in the information you’re presenting.11) Don’t be too apologetic or deferential when people start speaking over each other.My colleague Corey Wainwright describes it like driving up to a four-way stop with other cars who get there at the same time. Everyone’s gesturing and mouthing to one another, “You go,” “No, you go,” “No, it’s fine, you go!” Then, everyone goes at the same time. And then everyone stops again. That’s what happens when people try to talk in remote meetings. It’s inevitable that two or three people chime in at the same time. At that point, one person should just take the lead instead of being overly apologetic and just talk. 12) Ask for feedback on how people are feeling or what they’re thinking throughout the meeting.When people meet remotely, especially if there’s no video involved, you’re missing out on the ability to read facial expressions and body language. That’s why it can be useful to solicit feedback on how people are feeling throughout the call. Every five or ten minutes, ask the remote attendees how they’re feeling and whether they have any concerns. This’ll help the folks who are remote feel involved and like their thoughts are heard and cared for. It also helps you keep track of the emotional pulse of the “room.”What tips do you have for making remote meetings better? Share with us in the comments. Topics: Originally published Dec 22, 2015 6:00:00 AM, updated July 28 2017
Google Updates Then, there was the issue of how this would change the concept of “position one” on the search results page (SERP) — would anything below the featured snippet even matter anymore?And as Sullivan noted, Google found that the featured snippets did, in fact, drive traffic — to the sources of information within them. Position one, it turned out, might become obsolete after all.Simply put, “you don’t get as much organic traffic from being in position one when there’s a snipped above your search result,” says HubSpot’s SEO Associate Marketing Manager Padraig O’Connor. “They take clicks away from the search results beneath them, which is why businesses can’t afford to not optimize their content for featured snippets.”Back in December, we wrote about our own research on just how much featured snippets eat into blog traffic. Consider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks. The second result accounts for 18%, and the rest, 11% or under.But when the SERP does feature a snippet, we found that it does receive a high ratio of clicks — about 50%, versus the 33% received by the position one result on SERPs without one. That means that when there’s a featured snippet, it decreases clicks on the remaining results below it to the point that some of the top 10 become nearly obsolete.But the featured snippet doesn’t always drive clicks. Remember that Google itself noted predictions that once users saw the information they were seeking in the featured snippet, they might exit and move on. According to O’Connor, those predictions were accurate. “Sometimes people find the answer they wanted from the snippet and don’t click any result. We know this from experiments our SEO team ran here at HubSpot,” he explains, noting a test in which we found that our post on Facebook cover photo tips appeared as the featured snippet in results for the query, “Facebook cover photo dimensions” — but didn’t drive clicks.”As a result,” O’Connor says, “it’s important for marketers to add a ‘hook’ in their featured snippets that makes people want to click through.”Google doesn’t always get the featured snippet right — which makes it even more important.The introduction of featured snippets, like many of the other ways Google has changed its algorithm, was meant to solve for the user.”We believe this format will help people more easily discover what they’re seeking,” Sullivan wrote in his blog post, “both from the description and when they click on the link to read the page itself.”And while that path was seemingly paved with good intentions — Google didn’t always get it right. In fact, our research found that only 7% of people actually trust featured snippets — and that 21% never trust them.My own, lighthearted research supported these findings, like when I searched for, “Why are dogs the best?”While the featured snippet gives me some nice information about the history of dogs becoming domestication, it doesn’t really tell me anything about what, specifically, makes them such great little creatures. Four-legged friends aside, Sullivan admitted that Google itself has realized some of its less-than-accurate featured snippet results, using the query “how did the Romans tell time at night” as an example.Source: GoogleNotice that the query specifically asks how this works at night — when a sundial, which is the method indicated in the featured snippet on the left above, “would be useless,” as Sullivan put it.But Google is investing efforts into optimizing featured snippets results to reflect accurate information that better aligns with the user’s full query, which is illustrated by the newer (correct) featured snippet on the right in the image above.That Google is making such an investment, says O’Connor, should give marketers pause — and the realization that Google is only placing a growing amount of importance on the featured snippet on SERPs.”This highlights that Google is doubling down on featured snippets,” he explains, “and marketers need to optimize their content if they want to be featured.”Voice search is going to shape the way this works.When Sullivan explained the reasoning behind Google’s introduction of featured snippets, he made a short, but extremely important point:”It’s especially helpful for those on mobile or searching by voice.”In May 2016, Google CEO Sundar Pichai noted in his I/O keynote that 20% of its mobile app and Android device searches were executed by voice — a figure that has likely only increased in the roughly 20 months since it was first unveiled, especially when you consider the near-saturation of the voice assistant device market.In other words, the way people are searching is evolving — quickly. A growing number of people are becoming personal assistant device owners, and therefore executing a larger number of voice search queries. Just have a look at this more recent data from Google:So, what does this mean? With more people seeking information by voice — and with Google Home, for example, delivering that information by way of a spoken featured snippet — marketers will have to consider these multiple levels and methods of search when it comes to optimizing their content.Of course, optimizing for voice search won’t result in more clicks. Google Home does typically cite the result of the featured snippet in a spoken result, and there are options to learn more through its app, but most users will not get to the point of clicking when seeking information by voice.Nonetheless, this continued evolution of search — and Google’s growing emphasis on the featured snippet — does have crucial implications for search marketers and the way content is optimized. “With the increase in new features in the search results page, most notably Featured Snippets, and the increased importance of voice search, the way that marketers think about optimizing content for search has shifted a lot,” says Matt Barby, HubSpot’s Director of Acquisition. “It’s tough to predict how Google will ultimately enable searchers to consume that content, so creators have to optimize for multiple outcomes at the same time.”Sullivan’s blog post, however, was just one in what Google says will be a series on how its search engine works, so it’s possible that it will continue to shed light on its plans for the delivery of search results — by mobile, desktop, or voice.Following experiments run by HubSpot’s Matt Barby, HubSpot research has released a report on the best way to optimize your content in order to capture the featured snippet: HubSpot’s Guide to Winning Google’s Featured Snippet. “It’s the wild west here,” says HubSpot SEO Manager Victor Pan. “Businesses with experimentation and agility in their DNA will be the ones that win.”Featured image source: Google Friends, I have a confession to make. There are moments when I obsess over Google’s algorithm in the same way that certain movie characters might obsess about their exes.I mean, we all do, right? After all, just look at how much my colleagues and I discussed it right here on the Marketing Blog. Here’s what Google did this month. Here’s what Google’s doing next. Here’s how search is changing. Here’s how it works.Access Now: 22 SEO Myths to Leave Behind This YearAnd now, Google itself has decided to carry its own torch on that last part — how it works.Most recently, Danny Sullivan, Google’s public liaison for search, published a comprehensive blog post on the search engine’s featured snippets: the concise responses to search queries that appear above general results.The post dives into what a featured snippet might look like depending on how a search was conducted (like voice or mobile), or what information is being requested.Sullivan also acknowledged where Google has gone wrong with featured snippets, and how it plans to approach them moving forward.Naturally, my team had our own take.What Is Google’s Featured Snippet?A featured snippet is a concise response to a Google search query. It’s displayed on top of the general results, and also includes the page’s publication date, title, and URL.Featured snippets drive traffic — but not always.When featured snippets first began appearing in Google search results in January 2014, it immediately caused chatter among marketers and SEOs alike. And as Sullivan acknowledged in his blog post, many were concerned that traffic would drop — as a result, for example, of users finding the information they needed right away from the featured snippets, therefore not clicking to visit any sites. Topics: Originally published Feb 5, 2018 7:00:00 AM, updated February 22 2018 Don’t forget to share this post!
PV Sindhu will take on Nozomi Okuhara in the finals of BWF World Championships Women’s singles as she bids for the elusive gold medal.Sindhu defeated China’s Chen Yu Fei 21-7, 21-14 to enter the finals of the ongoing BWF World Championships on Saturday.Sindhu brushed off the challenge in straight games, inside 39 minutes. In the first game, Sindhu was too dominant for her Chinese opponent and she shrugged off the challenge easily, winning the first game 21-7.Sindhu had entered the semi-finals on Friday as she defeated Tai Tzu Ying 12-21, 23-21, 21-19.Sindhu has beaten Okuhara 5 times in 8 meetings, including the quarter-final at last year’s world meet, since the epic World Championships 2017 final. The familiarity factor should help Sindhu go one step further on Sunday and she acknowledges it.What time is the BWF World Championships final between PV Sindhu and Nozomi Okuhara?PV Sindhu vs Nozomi Okuhara, BWF World Championships final will start from 4.10 PM IST on August 25, 2019.Which TV channels will air the BWF World Championships final between PV Sindhu and Nozomi Okuhara?You can watch the BWF World Championships final between PV Sindhu and Nozomi Okuhara on Star Sports 1 and Star Sports 1 HD.Where can I watch the BWF World Championships final between PV Sindhu and Nozomi Okuhara live online?You can also watch online coverage on Indian streaming service, Hotstar. You can also follow the match live on https://www.indiatoday.in/sports.Also Read | World Championships 2019: PV Sindhu targets elusive gold in final showdown vs Nozomi OkuharaAlso See:advertisement
Brock Martin — DEThe premier outside edge rusher in the state isn’t from Jenks. Or Union. He’s from Oologah. Martin, who is a stat monster in high school, has a promising career as an edge rusher/defensive end at Oklahoma State.Thabo Mwaniki — DBDenton Guyer (Texas) has treated Oklahoma State very well with the likes of Jimmy Bean, J.W. Walsh and Josh Stewart. Mwaniki’s up next.Malcolm Rodriguez — SafetyAs a dual-threat quarterback and defensive back for Wagoner High School (Oklahoma), Rodriguez has the ability to play anywhere on the field. But he’ll play safety for OSU.J.D. King — Running backYou know Chuba Hubbard, right? J.D. King is his future running mate. At 5-foot-11, 205 pounds, King shattered nearly every Georgia preps high school rushing record from small school Fitzgerald. He runs like Ezekiel Elliott. That seems like a good thing for OSU.Another letter is in! Welcome to the family JD! #okstate #NSD17 pic.twitter.com/brojw7AMak— Cowboy Football (@CowboyFB) February 1, 2017Kris McCune — DBDallas Christian School safety Kris McCune hasbeen a quiet sleeper in OSU’s class, but this Blue-Grey All-American could turn some heads at OSU with his quick feet and coverage.Braydon Johnson — WRTylan Wallace and LC Greenwood are two of the receivers everyone’s talking about in this class. But Johnson is a sleeper in the class. Think Chris Lacy, he’s a strong blocking receiver but also has proven he can produce as an outside receiver.Tracin Wallace — QB/ATHOklahoma State is getting a good one in Tracin Wallace, a dual-threat QB/ATH from Fort Worth South Hills. Before two devastating knee injuries, he and his twin brother, Tylan, were considered the best athletes in Funky Town. That’s saying something.Tylan Wallace — WRI don’t put much stock into ESPN’s recruiting rankings, but Tylan is the only ESPN300 recruit in this class. And he’s a consensus top-100 player. He leaves Texas high school football as a top-10 receiver all time in terms of production. Oklahoma State may be able to find a spot for him right away with his speed. He’s always open.Tylan Wallace’s letter has arrived and he’s officially a Cowboy! #okstate #NSD17 pic.twitter.com/QWBz1IwoLD— Cowboy Football (@CowboyFB) February 1, 2017Tre Sterling — SafetyFrom small school Sunnyvale, Texas, Tre Sterling is a defensive back who has a long-term ceiling for OSU. Given the current state of the safety position at OSU, he may be able to redshirt and get adjusted to the next level. That’d be a luxury.“OSU is getting a player who is still discovering his potential, Sterling said on his skills. “I’m a very physical safety who isn’t shy to come down hill and hit someone! My coverage is just as good but most people don’t see that because my physicality is what stands out.”LC Greenwood — WRThe second four-star recruit of the class, Greenwood is built in the form of Marcell Ateman at 6-foot-3, and a reported 4.49 40-yard dash time. He was a late bloomer on the recruiting trail but OSU is getting a steal.Jake McClure — KickerFrom Chattanooga, Tennessee, McClure is a promising kicker/punter. He’s got insane range (as you can see from kick #1 here). With his strong leg, I think he could at least challenge for a spot in place kicking/field goal kicking.The first letter of the day is officially in! Welcome to the #okstate family Jake! pic.twitter.com/i1fTIle4rm— Cowboy Football (@CowboyFB) February 1, 2017Fua Leilua — Defensive TackleAfter committing to OSU in the process, TCU and Utah State came knocking late. But he stuck with his original feeling, and the Snow Junior College defensive tackle is OSU bound.“I’m just another kid from a small town with big dreams,” Leilua said last week. “One thing I promise is that Oklahoma State will be getting nothing but the best out of me as a player as well as a person. I’m going to give a 110% effort in everything I do. I’m just humbled and blessed to have this opportunity.”Chuba Hubbard — Running backCanadian speedster Chuba Hubbard is one of the last to send in his LOI. But he runs on Canada time. Four-star tailback with speed and size, Hubbard is more than a one-trick pony.“They’re getting a versatile player. A playmaker,” he told PFB. “You know everyone talks about my speed, but in my senior season, I worked more on key things to prepare for Oklahoma State, like switching the ball, running harder, hands, etc. Now I feel I can break those long runs but when you need me on the third-and-3, I’ll be able to get that. I’m planning to come in around 205 pounds and after this track year I’m hoping to come in faster than ever.”Sione Finefeuiaki — TECollege of San Mateo tight end prospect Finefeuiaki is a fullback/tight end — and one that will likely see significant time as a junior next season. He’s a strong blocker, has a history of catching balls downfield, and will be a key cog in the running game from day one.Sione Finefeuiaki’s letter is in and he is officially a Cowboy! Welcome to the #okstate family! #NSD17 pic.twitter.com/b5hxI09KMv— Cowboy Football (@CowboyFB) February 1, 2017 Happy National Signing Day!Recruits from across the country will be sending in their National Letters of Intent. This is when Oklahoma State commitments can make things official and become “official” Cowboys. Follow along for live coverage all morning with the live blog and constant updates. As letters of intent roll in, we’ll update the post.Early EnrolleesArlington Hambright — OLHambright, a prospect who signed from Garden City Community College, is a left tackle who could come in right away to help shore up the left tackle position left void by Victor Salako.LaMarcus Morton — CBOut of Gilmer, Texas, Morton is one of two early enrollees out of high school. Playing wide receiver/safety/cornerback at the high school level, Morton is believed to enroll early with hopes of solidifying a spot at cornerback.Patrick Macon — ILBAll-American linebacker Patrick Macon is an instinctive inside linebacker with some of the most impressive versatility OSU has signed in the middle. He’s on campus and as the NJCAA defensive player of the year last season, will likely be an instant impact.Brendan Vaughn — OLBMacon will slot in as an inside linebacker, and Forney (Texas) outside linebacker/safety is a recruit with a high ceiling that will play OSU’s STAR linebacker position. He has good coverage skills and a versatility that will allow him to drop back in coverage on defense.Jelani Woods — QBLast of the early enrollees, but certainly not least, the 6-foot-7 Woods from Ellenwood, Georgia, is one I’m most excited about. He can make all the throws. He has a cannon that allows him to stretch the field. And once Mike Yurcich gets ahold of him, I think he’s going to be a gem.Last but not least for the class of 2017 early enrollees, we are excited to welcome quarterback Jelani Woods out of Ellenwood, GA! #okstate pic.twitter.com/Y6Aw4sKk3S— Cowboy Football (@CowboyFB) February 1, 2017 Baron Odom — TEThe latest of additions, Wynnewood (OK) prospect Baron Odom flipped from Rice to Oklahoma State just a day ago. At 6-foot-4 with the versatility to line up wide, he’s a nice pass-catcher at the tight end position.Enoch Smith, Jr. — DTFormer Michigan State and blue-chip defensive tackle Enoch Smith, Jr. transferred from the Spartans program to spend a season at the JUCO ranks. He brings legit experience at the Division I level and at 6-foot-2, 293 pounds, his presence lessens the blow of Vincent Taylor opting for the NFL.Brendon Evers — DTOne of the first pledges of the 2017 class, in-state (Bixby) defensive tackle Brendon Evers is a monster in the middle. Just look…Out of Bixby, OK, Brendon Evers is the newest addition to the 2017 class! #okstate #NSD17 pic.twitter.com/xJ683wO6JG— Cowboy Football (@CowboyFB) February 1, 2017 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.