My addiction to saving money is matched only by my penchant for ice cream. It’s a good thing I inherited my mother’s skinny genes!I recently asked my husband for an ice cream maker for my birthday. (I’m a DIY nut diving into homesteading, one food group at a time.) Now I want to know if we’re actually saving money making homemade ice cream.Upfront CostsThe challenge of saving money by doing-it-yourself is the upfront cost.We brew our own beer, but had to spend $109 in equipment to make our first batch. If you sew your own clothes, you have to stitch past the roughly $200 it costs to get a decent sewing machine to sew your first skirt. You can see where I’m going.With ice cream, your only upfront cost is the ice cream maker. Phew. Hubs bought me the Doniver 1-quart machine, which on Amazon costs $60.For another $8.64, he snagged the Ben & Jerry’s Homemade Ice Cream & Dessert Book.Store-bought Vs. DIYA pint of Ben & Jerry’s Vanilla Ice Cream at my local Stop & Shop costs roughly $4. Prices fluctuate and coupons lower the price, of course. But $4 is average.So how much does making your own vanilla ice cream cost?I like the Ben & Jerry’s vanilla ice cream recipe, which calls for the following ingredients:2 cups cream1 cups milk (I use whole)1 cup sugar2 eggs2 teaspoons vanillaWhen I crunch the numbers to determine the cost of the amount called for in the recipe (instead of using the cost of the entire item…for instance the cost of two eggs versus the cost of a dozen), here’s how the math looks.Cream – $2.14Milk – $.24Sugar – $.33Eggs – $.41Vanilla – $.83Cream is by far the most expensive ingredient in a batch of homemade ice cream. If only I owned a cow! But I digress. Back to the calculator.The cost of one batch of homemade vanilla ice cream adds up to $3.95, just a nickel less than buying a pint.But wait!My homemade batch makes one quart, which is the same as TWO PINTS. So my ice cream machine makes twice as much ice cream for essentially the same cost. That means homemade ice cream costs half of what it does in the store.Except: The fancy pants ice cream maker.It wasn’t a huge investment, but at $60, it certainly adds to the cost of homemade ice cream. Let’s amortize the $60 ice cream maker over one year. And let’s estimate that I make one one-quart batch of homemade ice cream every other week, which adds up to 26 batches a year.Each batch of homemade ice cream costs me $3.95 x 26 batches a year = $102.70. Mix in the $60 ice cream maker, and the yearly cost of homemade ice cream rises to $162.70.There are plenty of free ice cream recipes online, so I won’t add in the $8.64 Ben & Jerry’s recipe book.My $162.70 investment yields 26 batches, or 52 pints, which means each homemade pint costs $3.13. Compared to the $4 pint in the store, I’m saving $.87 every time I stir my own batch.The yearly savings adds up to $23. Whoop-de-doo.If I amortize my ice cream maker over five years, my ice cream costs add up to:$102.70 per year x 5 years = $513.5 + $60 ice cream maker = $573.50.My $573.50 ice cream investment yields 130 batches, or 260 pints over five years. So each pint costs me $2.20. That represents a yearly savings of $93.60.Clearly, the longer I use my ice cream maker, the cheaper it gets to make my own ice cream, until my only real cost is the ingredients.Which takes me back to the cow. I need to get my hands on a cow.Julia Scott founded the coupon and money blog, BargainBabe.com.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedHow to Treat Yourself This Summer on a BudgetJuly 18, 2018In “Budgeting”Best Tips for Shopping at the Grocery Store on a BudgetJuly 24, 2019In “Food Budgets”Top Games and Apps That Will Help Your Kid Learn About MoneyMay 14, 2019In “Family Finances” Post navigation
During the colder months, and in the climate transition, the cough affects a large number of people, causing discomfort, irritation in the throat, pain in the chest and back, or mucus.Most people think that to relieve cough, flu and expel phlegm, you should only eat citrus fruits for its high content of vitamin C. But to alleviate these discomforts, it is possible to resort to other alternatives that use natural ingredients that can help you calm these symptoms.This effective home remedy based on carrot will serve to eliminate cough, phlegm and flu naturally and quickly. Go ahead and try it!The carrot is usually used to treat skin and vision problems, due to its large amount of vitamin A and beta-carotene. But it is also rich in vitamins from complex C and B, although many do not know it.The benefits that the carrot contributes to health:1. Eliminates toxins.2. It has anti-inflammatory properties.3. Eliminates calories and regulates metabolism.4. Combat fluid retention.5. Prevents the appearance of varicose veins.6. Reduce the levels of bad cholesterol in the blood.7. Reduce blood pressure by avoiding cardiovascular diseases.8. Invigorates the mind.9. Strengthens nails and hair.10. Help prevent cancer.The honey is a substance containing a high level of protein and is very healing and this is scientifically proven, is a great source of energy apart is very effective in fighting heart disease and cleansing the body.It has also been proven that honey is expectorant and healing of the throat, asthma, flu and to increase the body’s defenses.Natural remedy to eliminate cough, phlegm and fluIngredients:-4 tablespoons of organic honey.-1 liter of purified water.-1/2 kilo of carrots (cut into small pieces).preparation:In a pot, place the water and carrots over medium heat until they soften.Once they are soft, remove them from the heat and make them puree.Place the puree in a bowl, add the honey and mix until they are integrated.Finally, place the mixture in an airtight glass jar and store in the refrigerator.How to use:Take this home remedy 3 tablespoons a day (morning, afternoon and evening) for 2 weeks.Source
What Is Accessibility?“Accessibility” is the ease with which people can reach jobs, schools, healthcare, entertainment and other opportunities.Levels of accessibility depend on several factors. Some are place-specific: the availability of amenities and services, their dispersal throughout the city and whether the transportation system allows people to reach them safely, affordably and efficiently. Accessibility is a function of both land use and transportation and depends on how effectively the two, together, serve the city.Other factors are particular to individuals, such as their ability to pay (both in time and money) to reach an opportunity, as well as their residential choices, and tolerances for safety and comfort while traveling. When transit systems are unsafe or not inclusively designed, for example, women, children and people with disabilities face larger barriers to accessibility than other demographics.Why Are Cities Becoming Less Accessible?Accessibility is critical to quality of life and social mobility, yet most cities focus on transport supply (how many kilometers of roads or bus routes there are), or on transport efficiency (how many people travel on certain routes within a given period of time) rather than on what this transport actually enables people to do. Compounding this problem are land use policies that favor new development far away from city centers and existing public transit networks.As cities have grown, so has the number of motorized vehicles on the roads. In 2010, there were 2.5 new motor vehicle registrations for every child born in Latin America; in India, there were three for every birth.While many people see owning a car as increasing their accessibility, this is only true to a point. Eventually, traffic congestion inhibits mobility for everyone. Estimates of the value of time lost in congestion already range between 2 and 5% of gross domestic product in Asia. This creates a vicious cycle. More cars in the city means more infrastructure that favors cars over people. Urban development that prioritizes private vehicles over pedestrians, bicycles and public transit incentivizes outward expansion of cities and increased trip lengths. These development patterns lead, in turn, to longer walks, longer waits and higher travel expenses for residents, making cities less accessible. They also lead to higher greenhouse gas emissions due to longer distances traveled for people and goods.This pattern is playing out around the world. In the Pretoria-Johannesburg region of South Africa, residents from informal settlements on the periphery of the city travel between 20 and 23 kilometers on average looking for work. In Beijing, drivers spend an average of nearly three hours in traffic each weekday and lose an average of $159 a month — 13% of the average monthly wage — to congestion.Johannesburg: An Accessibility Case StudyJohannesburg, with its 5 million residents, has been expanding outward over the last 20 years. Though projects such as the Transit Oriented Development Corridors have attempted to improve public transit, close to half of residents remain underserved by available transportation options.Using jobs as a proxy for access to opportunities more generally, we measured the number of formal and informal jobs that are reachable within 60 minutes of travel, be it by walking, taking public transport (both formal and informal) or using private vehicles. We found that the average Johannesburg resident can access only 49% of available jobs in the city. The group of residents with the lowest accessibility (about 13% of the population) can only reach 3% of potential jobs in the city within an hour. At the other extreme, 10% of residents with the most accessibility can reach approximately 87% of jobs.The under-served in Johannesburg – i.e., those who can access below-average numbers of jobs within 60 minutes – are either spending a lot of time and money traveling around the city or are simply unable to access opportunities at all because transport options are prohibitively expensive or long. Emmanuel leaves his home at 5 a.m. every morning with his two daughters.They take a mini-bus, or “tro-tro,” from their house in Awoshie, a residential neighborhood of Accra, Ghana, to the central business district where Emmanuel works. The trip usually costs $0.90 roundtrip, about 20% of the average daily wage in Accra, and takes well over an hour. When traffic is severe, the cost doubles. To save a bus ticket, Emmanuel sometimes puts one daughter in the other’s lap.Emmanuel’s commute is becoming the norm for many urbanites, especially in developing cities in Asia, Africa and Latin America. A new WRI working paper finds that though cities are hotspots for jobs and other opportunities, many urbanites are finding it increasingly difficult to access these benefits. Analysis of Mexico City and Johannesburg found that 56% and 42% of people, respectively, cannot easily get to jobs because of their location, limited transport options, or both. Many residents in these cities experience long and expensive commutes in often uncomfortable and unsafe vehicles through heavy traffic. Others have so few travel options or nearby opportunities they are essentially stranded.The same patterns that restrict access in Mexico City and Johannesburg are present around the world. Access to jobs, healthcare, education and other opportunities are increasingly out of reach for millions of people like Emmanuel. So How Do We Improve Accessibility for All?At its core, accessibility is a question of justice and equity. Access to opportunities is necessary not only for individuals to enjoy urban life, but also to move up the socioeconomic ladder. So too, we argue that by promoting multimodal accessibility that prioritizes the needs of the under-served, equitable cities can move up the socioeconomic ladder, providing more benefits to residents, achieving greater economic productivity and improving environmental quality.To improve access for all, cities need to break the vicious cycle of declining urban density, increased private vehicle use, and car-oriented development. To do this, cities should focus on three action areas:Build complete, democratic and safe street networks. This includes building paved roads that connect to new and low-income communities, prioritizing street space for pedestrians and public transit instead of cars, and implementing safety measures for pedestrians, such as raised crosswalks.Develop integrated, user-oriented transport services. Cities should focus on connecting existing services to each other (both formal and informal), and coordinate siloed public transport services into an integrated multimodal transportation network that serves the whole city. Medellín, Colombia, for example, has connected its aerial tram, bus and rail networks both physically and in terms of using the same fare system. This makes complex journeys faster and more affordable for residents across the city.Manage the demand for private vehicles. Cities should utilize congestion pricing schemes and parking fees to reflect the social costs (e.g. pollution, traffic jam) of excess driving and promote shared mobility solutions. The demand for private vehicles is also significantly influenced by land use policies. Cities should ensure that new development is transit-oriented (i.e., with easy access to public transit and dense, mixed use development around transit stations) or has the potential to be well-served by public transport in the future.
. Now let’s take it a step further. What if you have a Web form to set up a meeting, but the customer is more “old school” and prefers to pick up the phone and call you? You will need to make sure they can easily find your phone number at the exact time they have decided to convert. If they have to look for it, you will likely lose them. Your blog (so important it deserves its own bullet!) . Scott is founder & brand strategist at You can change your inside reality by improving processes, training employees, hiring employees, diversifying your services, improving your support and employing numerous other enhancements. Are you projecting your ideas or taking the time to discover and listen to your customers’ wants and needs? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Photo: Scott C. Margenau Face the Inside Reality … in accordance with your “inside reality” and your customers’ wants and needs. Discover and define your customers’ wants and needs and how they prefer to do business. Create or update your branding material and marketing campaigns so that they build value and trust and are infused with calls to action aligned with your customers’ goals. In Summary Your messaging (critical in conversions, must get attention, build value and trust) What do customers see when they interact with your brand? Your offline branding (stationery, sales kits, exhibits, brochures, etc.) Brand Awareness In order to achieve success in marketing, it is critical that your image and message are based on what your customers are looking for from the outside looking in, not what a company wants to project from the inside out. ImageWorks Studio Ltd Originally published Nov 24, 2008 9:51:00 AM, updated October 20 2016 A good way to do this is by conducting interviews and organizing focus groups. Once you know for certain what your customers want, expect and need from your business, you will then be ready to develop the above media and campaigns in alignment with your customers’ expectations. The following elements are used to create brand impressions, build value, raise awareness, attract customers and promote services. They are the essence of your brand image: First, you take the time to find out what your customers really want, rather than making assumptions about what you think they want. Your Web presence For example, if a customer’s primary goal is to set a meeting with a company that they feel can provide the services they require, they would need a few things to happen first: They need a clear and easy-to-find explanation of the desired services they are seeking. This article is a guest post by Your logo and tag line Ongoing marketing and advertising (e-mail, SEO, PPC, Social Media, PR, etc.) So how do you synchronize these components with your customers’ buying habits? Evaluate your inside reality. Don’t guess … be honest. Your business’s inside reality is what your business is really all about: what you do well, what you don’t do well. It includes all benefits, obstacles, problems, etc. Write down all of your customers’ desired goals, from a low-level conversion such as an e-mail string up to your primary conversion. Why is this important? Because if you don’t match the outside perception to your inside reality, you will wind up with unhappy customers. They must be easily led to THEIR desired call to action, which in this case is the ability to set up a meeting. JCroft Topics: The first step in synchronizing your brand with your customers’ buying habits is to take a hard look at what your business is all about. Build or Rebuild Your Brand Image The messaging they read must build up substantial interest in order to provoke a response.
Download the free webinar In New York Times Best Seller Chris Brogan Trust Agents They should give others a sense of where you’re from and the type of things you like doing. Give people an opportunity to discover what you might have in common and how they can connect with you. 3. Connect with your networks frequently. explains how marketers can use the Internet’s social tools to expand their networks beyond Dunbar’s Number. 1. Make sure your social network profiles are inclusive and descriptive. By taking these four steps, you can expand your network beyond 150 and build fruitful relationships for your business. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack What can you do for these people? Even better, is there something that you can do that caters to that specific network of people? 2. Always keep simple databases. Tools like Twitter and Facebook are helpful. Use them to make sure people are getting to know you, and you are getting to know them. This practice will enhance relationships. Dunbar’s number , Webinar: How to Sell Social Media to Your Boss 4. Be helpful. You could use an address book, an excel spreadsheet or a software application like . Once you have your database, slice up your contacts by networks and similar interests. to learn how to get your company started with social media. Originally published Sep 2, 2009 8:15:00 AM, updated March 21 2013 , theorized by Robin Dunbar, is the number of stable social relationships a person can maintain at one time. He believes this number is 150. BatchBlue How can you connect with more than 150 people? Perhaps you can be an active member of 150 communities? In the below video, Chris Brogan explains: Social media guru Chris Brogan explains how to demonstrate the value of social media marketing.
! Watch the show in real-time at www.hubspot.tv in your tweets! On the show today is Mike Volpe (@ Marketing Takeaway: Facebook Plans to Stake Its Location Claim Next Month Episode #83 – March 12, 2010 Intro karenrubin Marketing Tip of the Week:Read the book Mailbag Be transparent with your customers! http://itunes.hubspot.tv/ #HubSpotTV . Author of Closing As always, all the old episodes are in iTunes: Open for business: the Google Apps Marketplace Wild Web Women have nominated Mike for “Social Media Man Crush” finalist. Please vote Special Guest, Emily Nagle Green mvolpe to learn how inbound marketing and PR can be combined for results. ) Want to learn more about how creating remarkable content can lead to PR coverage and lead generation? : When measuring “what” effort drove the lead, do I point to the person’s first point of entry into our website, or the closest point of entry when they filled out the lead. inbound.org . If you like the show, please leave a review! and think about what elements of your business are not yet connected. Jetblue Natasha Attal ) and Emily Nagle Green (@ How to interact on Twitter: Include hashtag Kristi Shoemaker from (Episode Length: 27 minutes, 34 seconds) Stalking via Facebook & Twitter Is Made Even EASIER http://bit.ly/aT7hlV Anywhere Download the free webinar “After agreeing to share your location information in your settings, a small location icon will appear next to each tweet’s byline. Clicking it will bring up Google Maps, displaying your location.” Marketing Takeaway: Yelp Still Battling Bad Reviews Webinar – PR 2.0 for Marketers: Why Social Media Participation Matters : Have u been following @ Two law firms, Beck & Lee from Miami and The Weston Firm in San Diego, have filed a class action lawsuit in Los Angeles federal court alleging unfair business practices by local business review and rating website operator Yelp. Marketing Takeaway: Headlines #JB10NY Emily Nagle Green is chartered with continuing Yankee Group’s leadership in navigating the global connectivity revolution as the president and CEO, where she also serves on the Board of Directors. ), Karen Rubin (@ “The Google Apps Marketplace allows Google Apps customers to easily discover, deploy and manage cloud applications that integrate with Google Apps.” “Facebook plans to add friend location information as soon as next month, reports The New York Times Bits blog today. Honestly, this news is so expected that the fact that it was reported using anonymous sources attributed as ‘several people briefed on the project’ only makes it a little more certain than it was before.” Google Opens the Google Apps Marketplace For Business Jetblue’s Twitter Scavenger Hunt to Celebrate their 10 Year Anniversary HubSpot TV will be LIVE in Las Vegas today, Friday, at 4:00 p.m. ET. Start building your presence on Four Square, Facebook & Twitter. Try to find interesting ways to incorporate it in your business Originally published Mar 19, 2010 2:30:00 PM, updated July 04 2013 Make it easy for people to find you. If you have an application, apply to put it in the Google Marketplace today. We’re doing HubSpot TV from Las Vegas on March 19! Forum Fodder Scavenger Hunt to win tickets? Smart promo: Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business Yelp Hit With Class Action Lawsuit For Running An “Extortion Scheme” emilynaglegreen How Marketers Can Use Twitter’s New Locations Featurex Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
@RachelGettingIt The Twittersphere was pretty active in participating in the week’s events (thanks, guys!), and many of the most valuable insights were shared by 1. Print ads and brochures are beautiful pieces of garbage. Spend less on inbound marketing and capture lead on how businesses are abandoning costly, outdated traditional marketing tactics in favor of higher-yield, easier-to-track inbound marketing tactics like blogging and search engine optimization. Got an insight of your own to share? Post it below or tweet it to helpful how-to’s We wanted to acknowledge and share some of the very best transformation-themed tweets with you here. May they inspire you to start transforming your own low-yield marketing programs into finely-tuned lead-generation machines! #transform (via Originally published Apr 12, 2011 12:30:00 PM, updated July 03 2013 #transform (via @The3Motionz ) @lightbodymedia valuable insights Inbound Marketing , hundreds of @JimEJr s. #transform (via 9. You can’t BUY credibility. You have to EARN it. ) #transform (via 2. Being in the Yellow Book is like advertising in a book… that is closed most of the time. (don’t forget to use the #transform hashtag!). ) 8. It’s easier to work with clients running toward you rather than away from you! #transform (via @Eric_Baum @seibways Marketing Transformation Week ) @BSitko ) #transform (via @himanshuchanda @stacieverbic 10. No time to create content = no time to make money. program generated dozens of [By the way, we’ve archived all of the content shared during Marketing Transformation Week Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 5. Good marketers have a social media presence, not a resume. A sweet blog is more telling than a degree. 7. Engage and activate your fans/followers. Don’t collect them like cards. #transform (via , and thousands of #transform (via Topics: #transform (via 3. Inbound marketing is an investment in your business (one that keeps on giving), not a one time expense. #transform (via ) , using the #transform hashtag. @trustemedia ) eye-opening stats HubSpot’s Twitter followers 4. Don’t just say your company is the ‘leading’…prove it with info online that helps beyond just selling. @elumic 11. Keywords are the currency of the Internet. , for those of you who missed any of it.] ) ) 12. If Google can’t find you, neither can prospective customers. #transform (via here @SeattleREGuy ) @HubSpot ) 6. Don’t be pushy. “Buy, buy, buy” will result in “bye, bye, bye.” #transform (via ) Last week’s
Use it to highlight interesting Google+ conversations, engage your Google+ audience, and promote your content, offers, or events in an interesting way. To learn more about how to use Google+ for business, grab the free introductory Google+ ebook we highlighted above — recently updated to include information about embedded posts!How else could you use Google+ Embedded Posts on your site? Share your ideas in the comments!Image Credit: Sean MacEntee First, there were embedded tweets. Then we had embeddable Pinterest content. And recently, we caught wind of embedded Facebook posts. Well guess what we have now, folks … Google+ Embedded Posts! That’s right! Yesterday, Google announced the ability to embed posts from Google+ to your website or blog. This means you can now showcase public Google+ posts you find (yours or others’), and visitors can interact with it by +1’ing, commenting, and following you right then and there — no need to navigate to Google+. Embedded Posts support text, photo, and media posts, and you can find out more about Embedded Posts in Google’s documentation here.Excited to start playing around with Google+ Embedded Posts? Let me walk you through it …How to Embed a Google+ Post in 5 Simple Steps1) Locate the Google+ post you want to embed. For our example, I’m going to use one of HubSpot’s posts about our free Introduction to Google+ ebook. 2) Hover over the post for the menu icon to appear (it looks like this: ). Then click the menu icon, and select ‘Embed Post’ from the dropdown that appears.3) Copy the embed code in front of you.4) Paste the code into your website or blog post’s HTML/source code where you want the embedded post to appear.5) To center the embedded post on your page, add
Originally published Feb 16, 2015 12:00:00 PM, updated February 01 2017 107SaveWhat tips do you have for looking good on your webcam? Share them with us in the comments below. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Video chatting, video conferencing, and even video interviewing have become increasingly popular ways to communicate “face-to-face” from a distance. But looking good on camera isn’t as simple as combing your hair and putting on a decent shirt. Things like lighting, background, and background noise can make or break the impression you make on video. Plus, things like having other programs running simultaneously can really slow down your connection.What else do you need to keep in mind in order to look great on a webcam call? The folks at Mixergy and Lemonly created the infographic below that’s chock full of tips to help you get ready for your close-up. Check it out.107Save Remote Working
Originally published Oct 3, 2015 8:00:00 AM, updated February 01 2017 Email Lists and Segmentation Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.I think we can all agree that things taste that much sweeter when we actually earn them: the promotion you got, the first car you bought with the money you saved mowing lawns for three summers, or the free coffee you received after the cashier punched the final hole in your rewards card.It felt good, didn’t it?For this same reason, buying an email list to reach a wider audience with your marketing materials is a route you don’t want to take. Not only does it put you at risk of ruining your reputation, but it can also negatively impact your email deliverability rate in a big way. The trouble is, earning email addresses takes time — and time is money. To help you grow your list the right way, check out this infographic from ELIV8 on how to maximize your lead generation efforts.568Save 568Save
Website Design Originally published Nov 17, 2015 6:00:00 AM, updated February 01 2017 Does your website have what it takes to survive Black Friday?Last year, $1.5 billion in sales were generated on Black Friday — a new record for the post-Thanksgiving shopping holiday, according to Comscore. In addition to the impressive growth in sales, IBM stated that 51.2% of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices. While the scale of opportunity presented by Black Friday is no joke, many businesses — specifically ecommerce — fail to adequately prepare their websites for this uptick in traffic. So with the shopping holiday quickly approaching, we’ve put together a few last-minute tips to ensure your website is ready to handle the influx of traffic and potential sales. These tips are mainly directed towards ecommerce, however, most of them can be used by any business looking to strengthen their website for instances of high traffic. Traffic Management One of the big concerns for marketers and respective IT folks around this time is a surge in traffic. Many websites can see multiple-times the traffic that is standard during other times of the year, and it all happens over the course of a few days. So how do you ensure your website is ready for all of the impending visitors? 1) Contact your CDN provider.If you utilize a Content Delivery Network (CDN), check with your IT team to ensure they have reached out to the CDN provider and planned for the increased traffic. If you don’t utilize a CDN, talk to your web hosting provider and inquire about the traffic limitations and cost of an upgraded server. Generally a better server can help handle increased traffic and sustained volume. Before you agree to anything, make sure you ask about the time it will take to get the new server and any procedure to move over. You will want to be sure your website and content is on the new server before Black Friday to avoid any potential problems on the shopping holiday.HubSpot customers: If you use the HubSpot Website add-on, you’re covered. We have automatically built-in scalability to handle increased traffic and sustained volume over-time.Website SpeedAfter analyzing 26,000 websites through Website Grader, we found the average time for a website to display was 3.9 seconds. If your visitors are waiting any longer than three seconds for your website to display, you could be losing some of them — especially on mobile. So, how should we ensure our website loads as quickly as possible? There are a few last-minute things we can all do to recover lost milliseconds, which add-up.2) Compress and resize images.If you have any images — especially on your homepage and popular product pages — make sure they are sized appropriately. For example, if you uploaded a high resolution image of one of your products, but it’s only displaying as 500 x 500 on the page, the browser still has to load the entire original image.If you don’t have time to check through your entire site, we’d recommend at least going through your homepage and your top product pages to ensure they are optimized. For more tips and tools to help you reduce your images, check out this post on page weight from my colleague, Carly.3) Reduce or remove unnecessary third-party snippets.Third-party snippets that display content from another service take up valuable time to load. If you have any scripts on your website from a service that you’re no longer using, remove them. To do so, talk to your IT team about ensuring these are no longer on your website.While there are more complex, longer-term changes you can make to improve the speed of your website, the above changes should be relatively quick and help measurably improve the load time of your website for Black Friday.Trust & SecurityOne of the key concerns for shoppers online is ensuring their personal information is going to stay safe. We’ve covered a few key elements of trust below to help you ensure conversion rates are as high as possible for Black Friday.4) Display content that proves it’s safe to shop with you.Many ecommerce websites display safe shopping badges, and as long as you have this guarantee and service, it’s wise to display it. For example, Zappos shows a lock icon with their “safe shopping guarantee” at the bottom of every product page and also during the checkout process. 5) Ensure your return policy is clear and easy to find. Some shoppers like the added peace of mind that they can return an item if it doesn’t meet their needs. This can especially true with categories such as clothing home decor. To ease any concerns, make sure you have the return policy clearly stated on your website. For example, check out the return policy Pottery Barn includes on all of their product pages:6) Enable SSL. SSL, or Secure Sockets Layer, is a technology that encrypts the connection between your visitors browser and your website. At a minimum SSL, which can be seen when the URL contains HTTPS instead of the traditional HTTP, should be enabled for your checkout process to ensure the users private information remains safe, and the confidence they have shopping with you remains high.HubSpot customers: Anyone that hosts their website with HubSpot automatically gets SSL included at no additional charge. Search Engine OptimizationOrganic search can help generate additional sales from visitors looking for a specific item, but unsure of where to find it. While an SEO strategy takes time to implement, this audit is meant to address any significant omissions that could help contribute to more organic traffic and sales on Black Friday.As we mentioned before, many shoppers are carrying out their Black Friday errands on mobile devices. To help optimize your website for those visitors, check out this free mobile SEO guide.7) Optimize for specific keywords.If you don’t have time to go through all your assets and ensure everything is perfect, you should aim to make sure that your homepage and key product pages are optimized. To optimize for specific keywords, focus on including them in: titles, descriptions, headings, body content, alt text, and URLs.If you utilize a lot of imagery on your product pages, alt text is very important. To improve your site’s crawlability, be sure to go through all of your images to add alt text that is relevant to the item and ties back to the keyword(s) you’re optimizing for. For more on keyword optimization, check out this post on SEO 101 from my colleague, Lisa. And for a more advanced dive into on-page optimization, download this free SEO template to help organize your strategy.What are you doing to prepare your website for the holidays? Let us know your best tips in the comments section below.Want more helpful tips to improve your ecommerce inbound marketing? Subscribe to receive HubSpot’s ecommerce blog articles delivered right to your inbox. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Don’t forget to share this post! Originally published Mar 8, 2019 7:44:43 AM, updated July 12 2019 Conducting Marketing Research In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which almost all email service providers, like MailChimp and Constant Contact, can’t do.The business’ largest revenue stream was a channel partner program that enabled email service providers to sell my old company’s software to their own customers. And one day, at an all-hands meeting, our CEO showed us a slide that listed every single email service provider we partnered with and the amount of customers they all had.He told us this was our total addressable market. Then, he showed us a slide of how much of the market we had captured — it was a single digit percentage. Even though we generated $100 million in revenue per year, we were shocked at how little of the market we had secured. But it also helped us realize that we still had plenty of room to grow, which motivated us to win as much of the market as possible.Click here to get started with our free market research kit.Whether you want to start a new company and gauge its industry’s profit potential or forecast a realistic revenue growth goal for your business, measuring your total addressable market is a crucial first step you must take. To help you do this, we’ve put together a guide that’ll teach you exactly what total addressable market is and the best way to calculate it.Total Addressable Market (TAM)Total addressable market or TAM refers to the total market demand for a product or service. It’s the most amount of revenue a business can possibly generate by selling their product or service in a specific market.Unless they’re a monopoly, most companies can’t capture the total addressable market for their product or service. Even if a company just has one competitor, it would still be extremely difficult for them to convince an entire market to only buy their product or service.That’s why most companies also measure their serviceable available market to determine how many customers they can realistically reach with their marketing and sales channels. Additionally, they gauge their share of market to understand the size of their actual target market.However, total addressable market is still useful because businesses can use TAM to objectively estimate a specific market’s potential for growth.How to Calculate TAMAccording to MIT’s Global Startup Labs program, the best way to calculate total addressable market is by running a bottom-up analysis of an industry. A bottom-up analysis involves counting the total number of customers in a market (which you can do by adding up the amount of customers each company in this market has) and multiplying that number by the average annual revenue of each customer in this market.After you calculate your total addressable market, it’s time to determine whether it’s worth entering the industry or not.According to MIT’s Global Startup Labs program, an industry with a market size ranging from $20 million to $100 million per year is worth entering. However, if the industry’s market size is under $5 million per year or over $1 billion per year, it’s probably not.In both situations, it’d be challenging to persuade investors to back your company — an industry with a market size of $5 million per year would likely be too niche and an industry with a market size over $1 billion would likely be too saturated.Know Your TAM Before You Take ActionStarting a business or projecting next year’s revenue growth is always thrilling. But if you want to follow a realistic path toward success, you need to first understand what’s actually possible. So let your total addressable market be your North Star and guide you through a journey that’s rooted in reality, not hype.
15-year-old Shafali Verma struck a fine 46 before Poonam Yadav claimed three wickets as India registered a convincing 51-run win over South Africa in the rain-hit fourth women’s T20I to take an unassailable 2-0 lead in the five-match series here on Tuesday. It was a golden moment for the young cricketer who had to disguise as a boy to train in her hometown Rohtak.Due to lack of a single academy for girls in Rohtak while Shafali was growing up, her father decided to admit her as a ‘boy’. Even though her father had to go through many scary times as he was fearful of her being caught, he didn’t stop her from attending the lessons. The family also had to face a number of stern looks and interference from a few neighbours but Shafali and her father kept chugging on.Veteran Mithali Raj’s retirement from the T20 format recently paved the way for the induction of youngsters such as Verma in the Indian women’s cricket team.Shafali was picked following her good performance in the Women’s T20 challenge earlier and at the age-group level this year. The diminutive Haryana-girl played under Mithali for Team Velocity in the women’s T20 challenge which was held during the IPL earlier this year.Shafali, who was dismissed for a four-ball duck on her debut in the opening match, laid the foundation for a good total with 33-ball innings, while Jemimah Rodrigues (33) provided the stability, scoring a 22-ball 33.Also Read | 4th T20I: Shafali Verma, Poonam Yadav guide India to 51-run win over SA womenAlso Read | Life after Mithali Raj: 15-year-old Shafali Verma added to India women’s T20I squad for South Africa seriesadvertisement
Simba Salim Mbonde looking to impress Lechantre Zuber Karim Jumaa Last updated 1 year ago 23:09 2/17/18 FacebookTwitterRedditcopy Comments(0) Goal Simba Ligi kuu Bara Simba v Mbao Mbao Salim Mbonde will make his return for Simba after the clubs International duty in 19th round of the Premium League.The defender suffered a knee injury in November in the match against Mwadui at the Kambarage Stadium.AdChoices广告This will be the first time for the defender to feature under French coach Pierre Lechantre and hopes to perform well and impress the coach. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player ‘I am happy to back in the team, my vision is to help my team to reach our target and that’s winning the title of season. I know we have a new coach so I want to take the opportunity to get back in the first team,” said Mbonde.This is the first season for Mbonde to play for Simba after joining on a two years contract from Mtibwa Sugar.
Leave it to a bunch of offensive linemen to invent a sacrificial touchdown celebration. I’ve watched this 15 times and I still can’t get over how hilarious and crazy it looks. AdChoices广告[Kyle Fredrickson] While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. OSUBrad LundbladeSenior Kansas StateReid NajvarSenior Iowa StateJulian Good-JonesSophomore OUErick WrenRS Senior Oklahoma State center Brad Lundblade has been named to the Rimington Trophy Fall Watch List, the committee announced on Wednesday. Lundblade is one of 70 players on the list given to the most outstanding center in college football.Of the 70 players, only eight from the Big 12 were included on the list. He is one of five seniors from the Big 12 to be dubbed as a potential candidate to win the award. BaylorTanner ThriftSenior TexasZach ShackelfordSophomore SchoolPlayerClassification After starting his career as a walk-on, Lundblade was put on scholarship in 2015 and has rewarded Mike Gundy by starting in every game for the Pokes over the past two seasons. He’s gone from little-known walk-on to one of the the key pieces in OSU’s revived running game, which thrived last season in producing its first 1,000 yard-rusher since 2010.“Brad is a very good communicator,” Gundy told The Oklahoman last fall. “He’s gotten better. He’s healthy. He’s coming off the ball. You can’t ask for anything more than that. He’s a tough son of a gun. Loves the game.”*Marks two spaces off my Mike Gundy bingo card.*The Rimington Trophy Award was given to Ohio State’s Pat Elflein last season. The winner for the 2017-18 season will be recognized Jan. 13, 2018 at the Rococo Theatre in Lincoln, Nebraska. KansasMesa RibordySophomore TCUAustin SchlottmannSenior
In 2019, Oklahoma State will face a non-conference schedule of Oregon State, Tulsa, and McNeese State. In 2020, The Cowboys will square off against Oregon State and Tulsa again, as well as Western Illinois.Oh what could have been.Oklahoma State was once scheduled to face Clemson in 2019 and 2020. Unfortunately, Clemson canceled the series back in 2012 when the great college football conference migration occurred.“We didn’t want to get out of that series,” said Clemson athletics director Terry Don Phillips at the time. “It’s a good series. We did save the Georgia series (in 2013-14), and that was extremely important. But given the realities of other universities at our level, we need to play seven home games.”Home games are important, sure. And I’m sure the timing of the decision — following the Cowboys’ 12-1 run to the Fiesta Bowl — was probably just a coincidence.Can you all imagine a series against Clemson? The defending champion Tigers, coached by the Mike Gundy of the East, Dabo Swinney, in a game in Clemson, South Carolina followed just a year later by a rematch in Stillwater?Swinney has turned Clemson into a yearly national title contender. Since 2011, Swinney has led Clemson to a 70-13 record with a National Championship win and another appearance. They’ve become a consistent winner and with last season’s title, they are now one of the power teams in college football.Let’s drop in the fact that Swinney and Gundy have a friendly professional relationship and have visited each other’s preseason camps. I assume it was to compare dance moves.Add to that, OSU and Clemson have never faced off. Not ever. Not in non-conference. Not in a bowl game. Not ever. Something I’d love to see change.Those are the kinds of non-conference games I, and many other OSU fans dream about playing. Not to knock the Pittsburghs and Arizona States (but maybe to knock the Oregon States) of the world, but a series against Clemson gets your heart pumping.That’s the kind of must-have ticket that turns a game into a sell-out with ESPN’s Gameday crew in tow. It’s one I would have had circled on my calendar already.Granted, 2019 and 2020 are still a ways off. If the series still existed, who knows what would happen between now and then. But it’s really too bad the series had to be canceled.Instead we get Oregon State. At least they give me an excuse to finally visit Seattle and Portland. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
Oklahoma State women’s soccer starts hitting its stride this week with Bedlam, and Oklahoma State football starts in just 10 (!) days. Shout out to students gearing up for classes in Stillwater starting today. College really is a delightful few years and remains one of the great joys of my adult life. Advice: Study enough but not too much. Explore Stillwater a lot. It’s a special place. And if you ever get caught by the police running routes in BPS at 3 a.m., I’ve got a guy.Also, just 10 days away!10 days until #okstate football. Choo Choo. pic.twitter.com/y2m28JI4aC— Pistols Firing (@pistolsguys) August 21, 2017AdChoices广告Oklahoma State Games• Friday, August 25: Women’s soccer at Oklahoma — 7 p.m. (FS Oklahoma)• Sunday, August 27: Women’s soccer vs. Creighton — 12 p.m.Oklahoma State Records• Women’s soccer: 2-0 (T1 in B12)Oklahoma State Media AppearancesMike Gundy and other members of the OSU team will host a luncheon on Friday at 11 a.m.PFB CoverageHayden Barber will be in Stillwater on Friday bringing videos and interviews from players and coaches. Kyle Boone might also be there for updates as well.Site updatesWe are up to 210 contributors. Two-hundred and ten people are now supporting our existence! We’re edging closer to that 600-700 range where we can hire a full-time writer. Also, the goal of 250 by next Thursday is still alive. Four a day for 10 days. We can do that.You guys are awesome, and I’m really grateful for your generosity and fervor. Also, I can hardly go a week without reading about various news and #content distributors who are doing this.If you haven’t started contributing yet, you can do so here. Just click on the icons in the middle of the post.Staff UpdatesYou should check out the first project our interns put together — a roundup of all future Oklahoma State football schedules through 2022. Much more to come in this area.Other Essentials• Get updates and goodies via email• Subscribe to our podcast: iTunes | SoundCloudFollow our team on socialA reminder that we’re cranking out content in multiple places on social media including:YouTubeFacebookInstagramTwitterAnd here are our individual Twitter accounts:Kyle PorterKyle Boone Kyle CoxCarson CunninghamThomas FlemingHayden BarberSteven MandevilleJustin SouthwellPhillip Slavin While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Ahead of OSU’s season-opening football game set for Thursday evening, head coach Mike Gundy offered a glimpse into his communications with quarterback Mason Rudolph. The message? Stay within yourself.“So many people have talked about him, he’s a potential national award winner. His name has been brought up with the Heisman .. my communication to him was, ‘Just play within yourself. Don’t get out of your box. You know what your strengths are, you don’t have to do anything else. We have enough good players that can make plays. Don’t force the issue.’”Rudolph, a preseason Heisman hopeful, has a habit of making big plays. But as a junior last season, he got himself into trouble at times trying to make too much of plays that were dead or trying to make extra yards on the ground instead of tucking it and surrendering himself.AdChoices广告As Rudolph enters his final year as the Cowboy starter, Gundy hopes he’s learned from his mistakes of 2016 and can build off what has been a strong fall camp for QB1.“Hopefully he understands that,” Gundy said. “He’s done well in the preseason.”Hear Coach Gundy’s message to Mason before tomorrow’s game. #okstate #GoPokes pic.twitter.com/IAvfe7Caay— Cowboy Football (@CowboyFB) August 30, 2017
Manchester United Manchester United not in awe of City, insists Young Joe Wright 19:46 4/3/2018 FacebookTwitterRedditcopy Comments(0) Getty Images Manchester United Premier League England World Cup Crystal Palace v Manchester United Manchester City The defender has said that United are not paying attention to what their crosstown rivals have achieved this season Ashley Young insists Manchester United have not been in awe of Manchester City’s performances this season.Pep Guardiola’s side won the EFL Cup final against Arsenal last week and are cruising towards the Premier League title, with a 15-point lead at the top ahead of their meeting with champions Chelsea on Sunday.Barring a dramatic collapse in the coming weeks, it will be the second time City have been crowned champions in the last five seasons, while United have not been close to a title triumph since Alex Ferguson’s retirement in 2013. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp But Young insists they have plenty to play for domestically and in the Champions League and says City are not discussed by the squad.”We aren’t in awe of Man City,” he told The Daily Mail. “They have had a good season, you can’t get around that, but we talk about ourselves.”I don’t think you’d find a United player talking about City, as you wouldn’t find a City player talking about United. We concentrate on what is happening here.”Credit to them, they have done fantastically well this season. But we’re fighting on all fronts. Even in the league, until the points are done and they’ve won it, we’ve got a lot to play for.”Young has established himself as Jose Mourinho’s first-choice left-back, ahead of Luke Shaw, Matteo Darmian and Daley Blind, and his performances led to an England call-up last November for the first time in five years.The former Aston Villa star now hopes to be part of Gareth Southgate’s World Cup plans, having missed out on a place at the 2014 finals.”Of course, it was bitterly disappointing,” he said of not going to Brazil. “I’d been to the Euros but the World Cup is a pinnacle.”I’ve never had an ego about [my position]. Things can be dissected too much. It’s football: go and play. There’s two goals, there’s the ball, go and score.”If I’m asked to play a certain position, I’ll do it 100 per cent. Not to fill in, to cement a place. I can play in six different positions where managers can trust me. It must give them food for thought knowing I can do a job in different positions.”Maybe that versatility could help with England. The World Cup is coming up quicker than people realise. My last call-up was brilliant. I would like to think I deserved it, the manager said he would pick players on form and I think I’ve been playing well this season.”There is another England squad in the next couple of weeks. Hopefully, I can be in that and then we have to wait and see. I’ve got to carry on what I have been doing and hopefully get the recognition.”Now 32, Young admits he wants to retire at United, having shrugged off speculation about his future on more than one occasion since his move in 2011.”It’s reported every year that I am about to leave but I’ve always wanted to be here,” he added. “I’d like to finish my career at United. I’ve got that mentality to keep going and change people’s minds.”I know how to play the game, I’ve got a football brain, and feel as fit and healthy as I did when I was younger. I’d be able to give the 23-year-old me a race.” Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.