Colorado Springs to Take Military Promotion Initiative on the Road

first_imgThe Colorado Springs Regional Business Alliance is launching a campaign to promote the area’s military installations through a series of appearances at military conferences and trade shows across the country.The effort is a follow-on to the initiative the alliance led last year to show the community’s support for Fort Carson in the face of a second round of Army cuts shrinking active-duty forces by 40,000. That campaign encouraged residents to send postcards to the Army to protest a potential loss of up to 16,000 soldiers at the post.“We want Colorado Springs to pop up in conversations with the leaders,” Andy Merritt, who heads military programs for the business alliance, told the Colorado Springs Gazette.Merritt is forming a team of local defense advocates to make the region’s case for preserving and growing existing missions, as well as adding new ones. Relying on local leaders from Colorado Springs will allow the alliance to convey one of its primary messages — that the region has carried out a variety of actions to improve the quality of life for personnel and their families.In recent years, area governments have improved road access to installations and purchased land near Fort Carson to protect the installation from possible encroachment. The Pikes Peak region also has a plethora of support groups aimed at helping troops and their families, according to the story. The key is getting the word out.“If the decision-makers don’t know what you’re doing, the effect is minimal,” Merritt said. Dan Cohen AUTHORlast_img

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