Nov 18, 2004 (CIDRAP News) – The US Department of Agriculture (USDA) said today it is running confirmatory tests on a possible new case of bovine spongiform encephalopathy (BSE), or mad cow disease. The first BSE case spurred the USDA to expand its BSE surveillance program starting in June. The new possible case was one of the high-risk animals targeted in the surveillance program, said Andrea Morgan, associate deputy administrator for veterinary services in the USDA’s Animal and Plant Health Inspection Service. She spoke at a morning news conference, a transcript of which was published online. In late June the USDA reported inconclusive results on single BSE screening tests on two different cows. Further testing ruled out the disease in both cases, but the initial test results shook the beef industry. As a result, in August the USDA set a policy whereby it will make no announcement until two BSE screening tests on the same animal are inconclusive. Two rapid screening tests on a cow were inconclusive, prompting the USDA to begin confirmatory tests, which will take 4 to 7 days, officials said in a statement. The carcass was kept out of the food and animal feed chains, the agency said. It did not reveal where the cow came from or where it was initially tested. USDA news briefing transcript Morgan said today that after one test was inconclusive, “We allowed the submitting laboratory to rerun the test, and they got yet another indication on the rerun of an inconclusive.” The result was reported early this morning, she said. Morgan said the USDA “remains confident in the safety of the US beef supply.” After the first BSE case was found, the agency banned nonambulatory (“downer”) cattle and high-risk cattle tissues, called specified-risk materials (SRMs), from the human food chain. SRMs include the skull, brain, spinal cord, vertebral column, and certain nerve bundles from cattle older than 30 months, plus the tonsils and small intestine of cattle of all ages. Morgan said the SRM ban would protect the public if another BSE case is confirmed. The USDA says it has tested more than 113,000 cattle since June 1 in its expanded BSE surveillance program. The program mainly targets animals considered to be at increased risk for BSE, including those that can’t walk, die on farms, are injured, or show signs of neurologic disease. Up to 12 labs around the country have been authorized to conduct the rapid BSE screening tests. If the case is confirmed, it would be the nation’s second. The first case, detected last December in a cow in Washington state, prompted dozens of countries to stop importing US beef. The Bush administration recently announced a tentative agreement with Japan on conditions for reopening the Japanese market to American beef. “The inconclusive result does not mean we have found another case of BSE in this country,” Morgan stated. “Inconclusive results are a normal component of screening tests, which are designed to be extremely sensitive so that they will detect any samples that could possibly be positive.” Aug 9 CIDRAP News story on USDA policy on reporting BSE test resultshttp://www.cidrap.umn.edu/cidrap/content/other/bse/news/august0904bse.html USDA news release on inconclusive test Tissue samples from the cow have been sent to the USDA’s National Veterinary Services Laboratories in Ames, Iowa, for confirmatory tests, Morgan said. “If the test comes back positive for BSE we will then be providing additional information about the animal and its origin,” she stated. See also:
2003 WNV activity by state One reason to stay vigilant is that researchers are learning more about how serious West Nile is in people, O’Leary added. Ongoing studies of neuroinvasive cases show some patients suffer “lingering neurologic problems months or even years after the initial disease.” Although the epidemic’s severity dropped in 2004, O’Leary urged people to continue to use precautions against West Nile. Sep 8, 2004, CIDRAP News story on lingering effects of West Nile fever The hardest-hit states this year were in the West and Southwest, as measured by the numbers of neuroinvasive cases. California had 154 cases, Arizona 128, Texas 105, and Colorado 39. In contrast, last year California and Arizona had only 2 and 7 neuroinvasive cases respectively, while Colorado had 621. Texas was about the same last year, with 108 cases. Because West Nile fever is less severe, and because reporting of fever won’t be nationally mandated until 2005, experts focus on the neuroinvasive cases, explained Dan O’Leary, DVM, a medical epidemiologist in CDC’s Division of Vector-Borne Infectious Diseases in Fort Collins, Colo. Dec 29, 2004 (CIDRAP News) West Nile virus continued its relentless blanketing of the United States in 2004, marching westward but leaving far fewer dead and ill people in its wake than it did last year. Once a state has the virus, it remains endemic from season to season, O’Leary said. Only Washington state has reported finding the virus in animals (a bird and a horse in 2002) without seeing any subsequent animal or human cases. Cooler weather appears to reduce the spread of the virus, which may contribute to Washington’s situation, he added. 2004 WNV activity by state Only about 20% of people infected with the virus get sick and only about 1 in 150 infected people has neurologic involvement, according to information on CDC’s Web site. A mosquito-borne pathogen, West Nile virus was discovered in New York City in 1999 and spread steadily westward in the ensuing years. Now some 55 species of mosquito carry the virus, although Culex mosquitoes are considered the primary vectors, O’Leary said. Although the epidemic had as broad a geographic reach this year as last year, the 2004 case total represented a sharp drop from last year’s 9,862 cases. The 2003 total included 6,830 fever cases, 2,866 cases of neuroinvasive disease, and 166 unspecified cases. There were 264 deaths. A total of 2,448 cases have been reported to the Centers for Disease Control and Prevention (CDC) in Atlanta so far this year. That includes 87 deaths, 888 cases of neuroinvasive disease (West Nile meningitis and West Nile encephalitis), 1,011 West Nile fever cases, and 549 other clinical or unspecified cases. “States where the virus has occurred previously and continues to occur, there is ongoing human risk. People shouldn’t let down their guard because it wasn’t a big epidemic,” he said. He recommended checking local West Nile activity on state health department Web sites and remembering to use effective mosquito sprays for outdoor activities. As in past years, some severe localized outbreaks occurred this year, often on the leading edge of the West Nile wave or in places where the virus arrived within the past year, O’Leary said. Last year Colorado had a severe epidemic with 2,947 total cases, but this year the center of West Nile activity moved west, he said. Phoenix, Ariz., and Riverside, San Bernardino, and Los Angeles counties in California saw more than 100 cases each. However, Mesa County, Colo., had about 125 cases this year, he said. See also: Aside from the change in the number of people afflicted, other aspects of the disease this year were generally consistent with past years. The 87 deaths this year represent a case-fatality rate for neuroinvasive disease of about 9.8%, compared with a rate of about 9.2% in 2003. O’Leary said the neuroinvasive case-fatality rate has remained steady at about 9% to 10% since the virus landed on US soil.
DoD subsequently asked Sullivan to modify his injunction to allow for anthrax vaccinations under the emergency authority. Sullivan granted that motion yesterday, stipulating that the shots have to be voluntary. Sullivan’s ruling came in a suit filed by six military members and DoD civilian contractor employees. In an initial ruling in December 2003, the judge ordered DoD to stop requiring the shots on the ground that the FDA had never specifically approved the vaccine for inhalational anthrax. (The vaccine was originally licensed in 1970.) The FDA responded a week later with a declaration that the vaccine was safe and effective for all forms of anthrax. Sullivan then lifted his injunction in January 2004, little more than 2 weeks after he had issued it. Feb 2 CIDRAP News story “FDA issues emergency order on military anthrax shots” Then-HHS Secretary Tommy Thompson granted the Department of Defense (DoD) request on Jan 14. But the “Emergency Use Authorization” (EUA) said DoD had to make the vaccinations optional. Sullivan had ruled last October that the mandatory vaccination program was illegal because the Food and Drug Administration (FDA), in his opinion, did not follow proper procedures in approving the vaccine for inhalational anthrax, as opposed to cutaneous anthrax. He said troops could not be required to take the vaccine, called Anthrax Vaccine Adsorbed (AVA), without their informed consent or a special presidential waiver. Apr 7, 2005 (CIDRAP News) A federal judge who stopped the US military’s compulsory anthrax vaccination program last October has ruled that the Pentagon can resume giving anthrax shots, but only on a voluntary basis. In his ruling, Sullivan left the door open to challenges to the legality of the emergency authorization granted by HHS. He said his ruling signaled no “prejudice to a future challenge to the validity of any such EUA,” adding, “The court expressly makes no finding as to the lawfulness of any specific EUA that has been or may be approved by the Department of Health and Human Services.” The Department of Defense (DoD) said it was pleased with the ruling but did not predict when vaccinations will resume. In a brief statement provided by e-mail, DoD officials said, “No vaccinations will be offered until the Defense Department issues detailed implementing instructions in the near future.” District Judge Emmet G. Sullivan in Washington, DC, said yesterday the Pentagon can administer the shots to volunteers under the terms of an emergency authorization granted in January by the Department of Health and Human Services (HHS). Military officials had asked for the emergency authority on grounds that troops in some regions face a risk of anthrax attack. AVA requires six shots over a period of 18 months, followed by annual boosters. Last November HHS awarded an $877 million contract for a new anthrax vaccine that officials hope will require fewer doses and have fewer side effects. The contract went to VaxGen Inc., Brisbane, Calif., for 75 million doses, which are destined for the Strategic National Stockpile of drugs and medical supplies to protect the public. AVA is derived from whole anthrax microbes, whereas the new vaccine contains a purified form of just one anthrax component, called protective antigen. See also: More than 1.3 million people have received anthrax shots in the DoD program since 1998, according to the Pentagon. Hundreds of troops have refused the shots out of concern about side effects, and some have been punished or forced out of the military as a result. Last December, the FDA quietly published a Federal Register notice inviting the public to comment on a proposal to confirm the vaccine’s approval for all forms of anthrax. The deadline for comments was Mar 29. But in his subsequent ruling in October 2004, Sullivan said the FDA had failed to follow its own rules in declaring the vaccine safe for all forms of the disease. Those rules, set up after the FDA took over drug licensing from another federal agency in 1972, included gathering public comments. Sullivan said that the FDA’s declaration relied partly on evidence on which the public never had a chance to comment. In December, military officials responded to the ruling by asking the Department of Health and Human Services (HHS) for emergency authority to resume the vaccination program. Under the Project Bioshield Act of 2004, the FDA, in a declared emergency, can authorize the use of a medical product that has not gained ordinary FDA approval. Nov 4, 2004, CIDRAP News story “HHS to spend $877 million on new anthrax vaccine”
Jun 3, 2008 (CIDRAP News) – The US Department of Health and Human Services (HHS) today announced that it is allocating states and major metropolitan areas $1.1 billion to strengthen public health preparedness and help healthcare facilities respond to emergency events such as an influenza pandemic or terrorist attack.”States and local communities need to be supported because they are on the front lines of response in a health emergency,” HHS Secretary Mike Leavitt said in an HHS press release today. “These funds will continue to enhance community readiness by increasing the capabilities of health departments, hospitals, and healthcare delivery systems to respond to any public health emergency.”HHS earmarked $1.1 billion for two related cooperative agreement programs: Public Health Emergency Preparedness (PHEP), administered by the Centers for Disease Control and Prevention (CDC), and the Hospital Preparedness Program (HPP), managed by the HHS Assistant Secretary for Preparedness and Response (ASPR).Public health departments depend on cooperative health agreements to build capacity.Budget support for building capacityHHS said it allocated $704.8 million in PHEP funds to states, territories, and certain metropolitan areas, which is down from $896 million the agency granted in 2007. However, last year’s amount included $175 million for pandemic influenza preparedness.Focus areas for this year’s funds include:· Integrating public health, public, and private capabilities with other first responder systems· Addressing the needs of vulnerable populations in the event of a public health emergency· Ensuring that state, local, and tribal groups coordinate their planning on preparedness and response activities.The metropolitan areas that receive PHEP funding include New York City, Chicago, Los Angeles County, and Washington, DC. Grant amounts ranged from $330,743 for the territory of Palau to $50,161,370 for California.Renewed funding for surge capacityHHS started ramping up its funding for healthcare facility preparedness after the Sep 11 and anthrax attacks in 2001. The grant award, designed to boost surge capacity, this year is $398 million, down from $430 million in 2007.Trust for America’s Health (TFAH), a nonprofit public health advocacy group based in Washington, DC, has voiced concerns about the state of hospital preparedness over the past few years in its annual reports called “Ready or Not? Protecting the Public’s Health from Diseases, Disasters, and Bioterrorism.”Most of the goals for the funds are the same as last year: development of or improvement in interoperable communication systems, bolstering hospital bed tracking systems, preregistration of healthcare volunteers, processes for hospital evacuations or sheltering-in-place, and fatality management. An added focus this year is strengthening community healthcare partnerships, HHS said.The same metropolitan areas that receive PHEP funding receive healthcare facility preparedness grants. Overall, grant awards ranged from $273,894 for Palau to $32,625,884 for California.A change this year for both programs is a new accountability program, which was stipulated in the Pandemic and All-Hazards Preparedness Act. HHS said it could withhold funds from states, territories, or cities that don’t meet performance measures.Downward funding trendsIn February, TFAH issued an analysis of the Bush administration’s budget proposals for 2009 in which it raised concerns over shrinking funding levels for public health preparedness and hospital readiness programs. Over the past 5 years, the funding level has been reduced by one-third, according to a TFAH press release that accompanied the analysis.At about the same time, a report from the National Association of County and City Health Officials (NACCHO) said that the cuts have impaired local preparedness efforts.Cuts in federal preparedness funding threatens the gains that many states have made, TFAH director Jeff Levi said in December 2007 when the group released its fifth annual readiness report.Rich Hamburg, director of governmental relations for TFAH, told CIDRAP News today that the amounts of today’s grants were about what the group had expected.See also:Jun 3 HHS press releaseJul 11, 2007, CIDRAP news story “HHS to give states $430 million for hospital preparedness”Jul 18, 2007, CIDRAP news story “HHS, DHS fund public health preparedness and emergency response”Feb 4 TFAH press release
Istria is a leader in tourismThanks to its geographical position, diverse natural beauties and rich tourist offer, the County of Istria has been the absolute ruler for many years in terms of the number of overnight stays. The most important tourist centers of the County of Istria, in which more than two million overnight stays were realized in 2016, are Rovinj (3,3 million), Poreč (2,9 million) and Medulin (2,4 million). The popularity of Istria is evidenced by the fact that the three cities with the highest number of overnight stays per capita are in that county, namely Funtana (1), Tar-Vabriga (667) and Vrsar (803). Dubrovnik with the most overnight staysDubrovnik, a city that was included on the UNESCO World Heritage List due to its cultural heritage in 1979, with 3,4 million overnight stays in 2016, ranks first in the number of overnight stays in Croatia. According to the type of accommodation, out of the total number of realized overnight stays last year, most of them were realized in hotels (55,3%), followed by rooms, apartments and holiday homes (37,0%). The highest number of overnight stays in 2016 was recorded by tourists from the United Kingdom (21,7%), followed by tourists from France, the USA and Germany (6,8% each).Cruises in increasing numbersThe beauty and uniqueness of the Croatian coast is evidenced by the data relating to cruises of foreign ships, which come in increasing numbers. Namely, the number of days spent by foreign cruise ships in the territorial sea of Croatia in 2016, with a total of 1 days of stay, more than doubled compared to 813. Also, in 2006, 2016 million passengers were recorded on foreign cruise ships, which is as much as 1,1% more than in 82,7.That Croatia is recognized as a top destination charted on the route of many foreign cruise ships is shown by an increase of 46,0% in 2016 compared to ten years earlier. Last year, the largest number of cruises was made by ships flying the flag of the Bahamas (26,3%) and Malta (21,5%), while the largest number of passengers arrived by ships flying the flag of Italy (32,5%) and the Bahamas (20,4%). ). Tourists come more individually Tourists, both foreign and domestic, mostly choose the individual way of arrival. In 2016, out of a total of 15,6 million tourist arrivals, 61,3% came individually and 38,7% organized, through travel agencies. The average number of overnight stays per arrival in 2016 for foreign tourists was 5,2, and for domestic still slightly less, 3,3. Rooms, apartments and holiday homes are most in demand In 2016, out of the total number of realized overnight stays of tourists in commercial accommodation, 45,5% of them were realized in rooms, apartments and holiday homes, in which domestic tourists realized 40,3% and foreign 46,0% overnight stays. This is followed by overnight stays in hotels (23,6%), followed by camps (22,4%). The number of tourist arrivals and overnight stays, observed since 2001, has been continuously increasing. During 2016, more than 15,6 million tourists came to Croatia, which is almost twice as many as in 2001, when 7,9 million came. The structure of tourist arrivals in commercial accommodation in 2016 was dominated by foreign tourists, with a share of 88,5%, which is approximately the same as when we also look at data from fifteen years ago, during which the share of foreign tourists ranged more than 80%.The situation is similar in the observed period in relation to tourist nights, of which an impressive 2016 million were recorded in 78,0, which is as much as 79,8% more than in 2001, when 43,4 million of them spent the night. The share of foreign tourists in the structure of overnight stays has hovered around 90% over the years. The Germans have been convincingly our most loyal guests for yearsIf we observe the arrivals and overnight stays of tourists to the country of residence, the Germans have been convincingly our most loyal guests for years. Since 2001, they have been absolute record holders, accounting for a fifth (17%) of the total number of overnight stays in 21,9 with more than 2016 million overnight stays. They are followed by Slovenes, with just over 7,1 million, and Austrians, with 6,5 million overnight stays. The Germans not only come to us at night in large numbers, but in 2016 they were also in first place in terms of the average number of nights per arrival, which was 7,5. What we can still conclude about unsere Gäste, is that of all parts of Lijepa Naša, they like to spend the night in places on the coast, where in 2016 they spent as much as 96,5% of the total number of overnight stays of tourists from Germany. Arrivals and overnight stays in continuous growth If we move away from the economic aspect, what is it that makes tourism so attractive? Adventure, exploration of the unknown, escape from everyday life – all these are the drivers that have brought this economic activity the status it deserves. Croatia, the land of a thousand islands, a small country for a big vacation ie a country full of life, has been charting its tourist path since the 19th century. That it is one of the most popular European tourist destinations is evidenced by the indicator of tourism intensity, according to which in 2015 Croatia with 16,9 overnight stays per capita was in second place in the group of EU-28 countries, just below Malta, which has the highest number of overnight stays per capita – 20,8 of them. On the occasion of today’s World Tourism Day, the Central Bureau of Statistics (CBS) published an overview of data in the field of tourism from 2001 until today.Tourism is one of the fastest growing industries, and its importance as a driver of many changes is unquestionable. Therefore, it is not surprising that this “pillar of the economy” of many countries around the world got its day, almost forty years ago. Its celebration was initiated by the World Tourism Organization back in 1979 to further strengthen awareness of its importance and the need for continuous investment in development activities in this segment, monitoring trends and adapting to them. September 27, the time of year when the main tourist season ends in the northern hemisphere and begins in the southern hemisphere, was symbolically chosen as the date of the celebration, and this year it will be celebrated worldwide under the motto “Sustainable tourism, an instrument of development” Source: CBS
The International Wine and Culinary Festival VINOcom was held for the 13th time at the end of November and, as the organizer Professor Ivan Dropuljić proudly points out, gathered more than 300 exhibitors on 3.000 square meters in Zagreb’s Hotel Esplanade. In addition to winemakers, numerous family farms and producers of oils, meat delicacies and sweets also presented their products.In addition to tasting numerous wines and delicacies, the festival is a unique opportunity to exchange experiences among winemakers, both on techniques of growing and processing grapes in increasingly modern cellars, and on the adopted Draft Law on Wine and its impact on producers in the wine and viticulture sector. “The main goal of the event from the first day is to raise awareness about wine as an important part of the table culture, and judging by the growing number of exhibitors and visitors, especially younger ones – we have succeeded. said a well-known mathematics professor we know by the nickname Dropi. In addition to winemakers and visitors, they were able to participate in numerous, specialized workshops and get acquainted with lesser-known wines presented by winemakers from Russia, this year’s partner country. At the workshop with the intriguing title Let’s learn why Decanter published the title – Thank God for Croatian wines, those present enjoyed the vertical of Graševin Ivan Enjingi, a winemaker who almost has the status of a rock star. Through almost three decades of production of top wines (9 years, from 1990 to 2018), the participants were guided by the journalist and wine connoisseur Ivo Kozarčanin – Bach’s son and reminded us of an article published in 2008. Then, at a competition in London, Enjingi’s Venje in 1998 won a gold medal among wines priced below £ 10, and Decanter magazine paid tribute to a winemaker who has the patience to let the wine in the cellar do its thing and wait for the right moment to launch.Photo: Wine IllegalIn addition to the standard wine workshops, the 3 × 12 workshop, a large trinity of olives, wines and gastronomic icons led by Rene Bakalović and Zoran Šimunić, also attracted attention, and the basic guiding thread was top-quality (domestic) olive oils. In addition to the search for the perfect wine that matches the oil and the individual dish, gastronomic experts first carefully selected the appropriate food – a gastronomic icon such as white or black truffle or island honey prepared according to a specially designed recipe. In the end, the sommelier completes the story by choosing a wine whose grapes, terroir, winemaker and year perfectly match the selected oil and food. This exciting, stimulating and very demanding gourmet menu concept according to this year’s best young oils from olive groves from Istria to Dalmatia is offered to guests by the Gastronomad Club and the Apetit restaurant in Zagreb. Chef Marin Rendić and a team of experts have enriched the domestic tourist offer in the best way by presenting award-winning olive oils and wines, local ingredients and original recipes.It is the end of the year and of course it is time to recapitulate what has been done, so wine awards have been given. The day before Vinocom, for the 7th time, the White Cluster awards were given to wineries that successfully develop wine tourism and to individuals whose activities contribute to the development and promotion of wine culture not only in Croatia, but also in the region. The award was established in 2012 by the table culture association GET with the aim of promoting eno-gastronomy and eno-gastro tourism, and about 500 eno-gastro connoisseurs and another 1.200 people participate in the evaluation through an open survey. The best in Croatia in wine tourism this year is the Istrian winery Stancija Meneghetti, followed by the best winery Bregovita Hrvatske Vuglec breg and Orebic Korta Katarina. In addition to winemakers, awards called Wine Stars were given to the best wines that can be purchased in Croatian wine shops and stores. The award was founded in 2012 and represents the largest independent evaluation of wine in which, along with three permanent juries (Vito Andrić, Ivo Kozarčanin, Marija Vukelić), 20 evaluators participate, and this year, among 153 tasted wines, those recommended to wine lovers were singled out. The big gold medal went to 11 wines, 9 of which were domestic, and the Crystal Star for the best wine from the autochthonous Croatian variety was won by Dingač 2016 from the Pelješac family farm owned by Vedran Kiridžija.
Consider that the Chinese can procure absolutely everything that is produced in their country. That is why, for example, the feeling they have from the message “I bought sandals in a shop in Zagreb” is less attractive than “I visited a small shop in Split and bought handmade sandals made of local wood”. Yes, Chinese tourists have taken the lead on the global scene and since 2012 they have become the country from which most tourists come. And interestingly, only 10% of the Chinese population has a passport? So, what is quite clear, we can expect global dominance and a struggle for Chinese tourists. What are the first steps for tourist destinations that want to attract Chinese tourists through advertising, how should they proceed? What marketing programs should be implemented to attract as many Chinese tourists as possible? REPORT / Marketing towards the Chinese outbound tourism market – Inside view / Marketing To Chinga Outbound Travelers – An Insider’s Perspective ” He comes from Shanghai as the main lecturer Joanne Chan of IPPWORLDwhich will give a lecture Profile of the Chinese market – an inside look at these key strategies for selling in the Chinese market and give concrete first-hand advice on the Chinese market. Before the conference, we bring you an interview with Joanne Chan from IPPWORLD. For the Chinese, online payment is their daily activity, so accept Chinese credit cards and mobile digital wallets. In many surveys, as many as 93 percent of respondents said they wanted to use their cell phone to pay for services. It is therefore wise to include online transactions of Chinese payment channels such as Union Pay, Alipay or WeChat Pay. For Chinese tourists, the most important thing is the authentic experience. They want to see how local people live, how they work or how they have fun. Organize visits to farms, plantations, vineyards, etc. Create a series of tourist packages for day and night trips, educational tours, etc. Croatia is known for having over a thousand islands. Use this potential and organize excursions with accompanying facilities. Joanne Chan, IPPWORLD “My initial answer is definitely yes.In order to understand the travel consciousness of the continental Chinese, we need to look at their past, even from the dynasty era.At that time, emperors would pay homage to gods and goddesses who were believed to live in distant lands. Each emperor would be accompanied by a large retinue consisting of his followers, the army, scientists, philosophers, servants, etc. While ordinary people traveled to distant lands to make pilgrimages and visit tombs, temples and shrines. In later years, the Chinese government built monuments and historical sites to commemorate Communist Party leaders. People were encouraged to visit these places as a sign of patriotism and respect. During Chinese cultural festivals, masses of people visited their relatives and close friends. It was quickly dubbed “Red Tourism” because it resembled the exodus of millions across the country. The government saw this form of domestic tourism as an opportunity to liberalize domestic consumption and raise living standards. As the wealth of the local population and economy began to grow, the government continued to encourage local businesses to invest in infrastructure, transport, shopping, entertainment, etc. began to give in to the issuance of passports and visas, which are still strictly regulated today due to the communist regime. “I would say that consumer behavior in China is changing much faster than in other countries. For the Chinese, going on vacation means relaxing with family and close friends. As many as 70 percent of them travel because they want to experience the destination to the fullest. But due to limited time, they can only walk around and take photos and videos. For example, a typical European tour lasts between 10 to 14 days. They stay for two or three nights at each location and then move on to the next. Travel advisers have recognized that Chinese tourists have more purchasing power than most others. In recent research, it has been observed that prices are no longer their primary motivator but usability, practicality and taste. On average, each person spends between $ 5.000 and $ 6.000 to travel. Also, there was an increase in passengers of the so-called “Y generation”, ie people in their twenties to mid-thirties. They have much more developed skills in digital communication and technology than their ancestors. It is estimated that there are more than 400 million such tourists. During their travels, they like to experience tourist adventures as well as local culture and cuisine. For them, safety is extremely important, given that they travel to a completely different cultural environment. With the advent of the internet and social networks, Chinese consumers have even more sources for reviews and opinions on virtually any type of product or service. We have been in this business since 1994 and with our local knowledge of China, many years of experience working with client hoteliers, we know what Chinese tourists want. We can help Croatian tourism companies in what ways to attract, connect and include the Chinese tourism market ” concludes Chan. On the other hand, it is a huge market, only one of the 31 regions in China has a population of more than one million, and so the province of Guangdong alone, according to Statistics from 2017, has over 111 million inhabitants. Just imagine how difficult it is to market the market of just one region in China, let alone the whole of China. Also, what is most important is the market and the profile of the guests, which is totally different, very specific, and completely different values and way and culture of living. If a business cares about its international markets, it will need much more than a machine translation system or a student translator. It will need transcription, or creative translation, to make sure that the original content is effectively localized in the language you want to communicate. transcending linguistic and cultural boundaries. Build an emotional connection with your brand in the same way you would write something in your own language. And that’s exactly what we’re working on in IPPWORLD. We help clients localize and transform their brands and marketing content.Says Chan. Joanne Chan, IPPWORLD: The most important thing for Chinese tourists is the authentic experience. They want to see how local people live, work and have fun SIGN UP HERE Nowadays, artificial intelligence is making great strides in many areas. For example, to translate documents, people can turn to online translators such as Google or Microsoft. Given that you are a language service provider, how do you view these translation systems? In your opinion, could these systems replace human translation? How important is a Chinese translation when it comes to promotional materials and a website? Therefore, it would be wise for hoteliers and other companies promoting travel-related services to link their websites, translated into Chinese, to Chinese social networks. The Chinese use their smartphones for practically everything. From buying airline tickets, booking a hotel, paying bills, taking a taxi, reading about a destination, checking the weather, etc. The strategy is to adapt as many services as possible to mobile devices. In order to effectively target the Chinese market, we can present our business on Chinese media platforms such as Baidu, WeChat, Mobile QQ, Momo, Wangxin, Youni, Toutiao, Meitu, etc. It is important to show the brand on all Chinese applications to Chinese consumers could review, discuss and evaluate. Unfortunately, all Western mobile apps or internet platforms used internationally are banned or censored in China. We have published an extensive list of things that should and should not be done in the article “Marketing To Chinga Outbound Travelers – An Insider’s Perspective”. These references take into account the typical norms and practices of the Chinese. Whether it is a customer in a local store or a hotel guest. I believe that adhering to these rules would greatly improve interaction with Chinese customers. ” Chan points out, adding that he believes that adhering to these basic rules would greatly improve interaction with Chinese customers. That is why it is extremely important to educate yourself and get to know the market as well as possible, because Chinese tourists are extremely prone to word-of-mouth marketing, ie oral presentation is the most important thing for them. In order to better understand the market, it is organized The first regional conference on the Chinese market – key solutions to access the largest market in the world, which will take place March 14, 2019 at the Academia Hotel in Zagreb. “To begin with, Croatian hoteliers or local companies must first internally study existing marketing materials and operations. Then take that information and localize it in Chinese. Remember that marketing saying, “If I can’t read, I won’t buy.” This means that all your marketing and nonfiction literature must be translated into Chinese. But all that content would have to be checked by a professional translator. Next, it should be borne in mind that the marketing strategy used on domestic or travelers of other nationalities does not necessarily mean that it will be equally effective or appropriate for the Chinese market. Every tourist has their own unique preferences about what they want to see and do. How would you describe the average Chinese tourist? What should Croatian hoteliers and local institutions consider in order to meet their expectations? ATTACHMENT: This is the only such report produced and published since 2001 since China joined the WTO, which only adds to the importance of the same. Did you know that less than 10 percent of the Chinese population has a passport? Since 2012, Chinese passengers are the most in the world, and by 2015, the numbers had risen 105 percent, to 117 million trips. In 2016, the UNWTO announced that Chinese tourists had spent over $ 261 billion. To conclude, in my opinion, the number of Chinese tourists traveling abroad, as well as their total consumption in the next few years will remain high.”Chan points out. The Chinese Institute for Tourism Research (COTRI) predicts that by 2030 that number will reach 400 million. Chinese tristas are in everyone’s focus and we constantly read through the media about the large number of Chinese tourists who come to Croatia and travel the world. Some still wonder if it’s a matter of trends or whims. Do you think Chinese outbound tourism will continue such phenomenal growth in, say, three or five years from today? The first regional conference on the Chinese market – key solutions on how to access the largest market in the world, which will be held March 14, 2019 at the Academia Hotel in Zagreb, is a great opportunity to learn everything first hand about the profile of the Chinese market. When registering, put #HrTurizam in the subject of the message and get a 10% discount. “Machine translation systems appeared more than 60 years ago. Many IT companies have invested a lot of time and resources in trying to create a system that can translate just as well as man. But these systems are not designed to decipher emotional expressions or analyze whether a sentence is funny or serious. Also, the system will not recognize different dialects. In other words, the translation will be imbued with unnatural sentence structures or meaningless phrases. I would rather say that these systems were created as an aid to professional translators. It will not replace or make translators redundant. Some words have multiple meanings, and the machine will not be able to understand their differences. Only people can detect if there are errors or inconsistencies in the original text.
You can check more about the Nextbike service, as well as a list of rental station locations HERE. Source / photo: Nextbike As for the preparation for the season, he added that “most Nextbike cities open in April, and the remaining stations will be in operation in May. More than 450 bicycles will be deployed throughout our beautiful country.” By setting up bicycle rental stations, it will contribute to the activation of the tourist potentials of Virovitica-Podravina County and will make them more accessible to the target group of users of this excellent service. After the official presentation of the project, a test ride on public bicycles followed. The most attractive thing for the guests was the ease of use via the free mobile application “nextbike” for easy bicycle rental. From today, the local population and all visitors can combine intercity public transport and public bicycles and thus travel faster and cheaper. Bicycles can be rented at two locations with terminals for registration, rental and return of classic and electric bicycles. Asked whether new locations for bicycle rental stations are also planned in the near future and what are the plans for expanding the business, Ante Gustin, director of the Nextbike system, said that “we plan to open new cities such as Split and Dugopolje, while for some existing ones we plan to further expand the network.” Public bicycles are an increasingly popular form of transport in 19 Croatian cities and municipalities, including Pitomača and Špišić Bukovica as of today. They have been set up at cyclotouristic rest areas in the area of the mentioned municipalities Nextbike stations for renting classic and electric bicycles. The Ministry of Tourism has approved co-financing of a project that enriches public transport and strengthens the destination offer. The public bicycle system significantly reduces emissions, noise, traffic jams and parking problems. The Nextbike system of public bicycles in Croatia, Slovenia and Bosnia and Herzegovina has about 50 registered users who have recognized it as the most affordable, fastest, healthiest and most fun transport.
Guests can travel to Lošinj by return flights from Zagreb three times a week, and from Venice and Lugano, Switzerland twice a week. Arriving on the island of Losinj from Zagreb takes less than an hour, more precisely only 50 minutes. He can board a plane in Zagreb on Friday morning and return from Lošinj on Sunday or Tuesday in the afternoon. It is a continuation of a great collaboration that started last year, and which proved to be a complete success. Airline flights have thus become the easiest way to get to the island of Losinj, domestic and foreign guests, but also contributed to better transport connections between the island of Losinj and the mainland, which will benefit all residents of the island of Losinj. Hotel Bellevue, Mali Losinj Better transport connections and easier communication of the island with the mainland is one of the strategic goals of the Lošinj-based Jadranka Group, which has been actively working in recent years to position Lošinj and the entire Cres-Lošinj archipelago on the tourist map of this Mediterranean. The planned reconstruction and expansion of Mali Lošinj Airport will also contribute to the realization of these goals, which in the future will enable easier access to the destination for all visitors, because then aircraft with a capacity of up to 180 passengers will be able to land on Lošinj. “The continuation of organized flights to the island of Lošinj is a logical sequence of activities that we carry out with the aim of developing this unique island, its tourist offer and positioning as an unavoidable tourist destination. A kind of isolation of the island of Lošinj is also its advantage. The untouched nature and the atmosphere that Lošinj exudes offer a unique and complete vacation, and thanks to these flights, coming to Lošinj and enjoying its charms has never been easier and faster.”Said the member of the Management Board of the Jadranka Group, Goran Filipović. The Lošinj hotel brand Lošinj Hotels & Villas organizes direct return flights from Zagreb, Venice and Lugano to its guests from 15 June to 28 September in cooperation with the Czech airline Silver Air.
Cover photo: dreamypixel by Pixabay.com The action plan for active tourism for the area of the Split-Dalmatia County is prepared by the Institute for Tourism for the client, the Tourist Board of the Split-Dalmatia County. ”All the trends show that this is a type of tourism that is growing rapidly everywhere in the world. Croatia is somewhat weaker when it comes to mountain tourism, so our focus is on mountain tourism and all related types of tourism. “, said prof. dr. sc. Zoran Klarić from the Institute of Tourism. According to Klarić, what should be done to begin with is certainly more well-kept hiking and mountaineering trails, more suitable for ordinary tourists and not just mountaineers, better marked and better promoted. “Organizing members into professional bodies of the Croatian Chamber of Commerce and meetings like today’s, are a real example of how through the chamber framework of our company can jointly influence changes in future plans and regulations, so that they are as consistent with the needs of the profession and the situation on the ground.”, Said the coordinator for tourism of the Croatian Chamber of Commerce – Split County Chamber Nataša Bušić and added that the experiences that entrepreneurs exchanged at the meeting will be very important for the County Action Plan for the development of active tourism. It was also emphasized that adventure tourism, whose development opportunities are great in different parts of the county, from the sea to the mountains, brings added value to tourism, and is especially important for rural areas, where it develops in parallel with rural tourism. Prebeg cited the example of two ferratas, which have been launched in the last two years, and these are extreme hiking trails equipped with cables, chains, etc. that cause great interest and are the sole reason for the arrival of some tourists. The session of the Adventure Tourism Association Section was held on the topic of adventure tourism held at the Croatian Chamber of Commerce in Split. “It is good that the Action Plan is being drafted, meetings are being held and information is being exchanged, and we expect that it could be completed soon. The biggest specificity and advantage of the adventure tourism offer is that we can work all year round and extend the season. The goals of our Section are to have everything guests have to offer and to make the most of the benefits of this area of ours. It is also important to us that our first associates, representatives of accommodation facilities, recognize the importance of this offer and find their interest in connecting”Said the president of the Section of the Adventure Tourism Association of ŽK Split, Iris Prebeg. Adventure tourism is a segment of tourism that has been growing rapidly everywhere in the world for the last ten years, and the Split-Dalmatia County has a natural and logical potential for its even greater development. Great potential for adventure development and in general outdoor Imotski Krajina also has tourism, and the association of local communities in the joint Imotski Tourist Board enables them to make even better use of this potential. ”Last year we built 14 bike trails, almost 400 km across the country, and now we are working on the Geo Park together with the Biokovo Nature Park. The potential is huge and I think we will see a significant growth in adventure tourism in the coming years. ”said the president of the Imotski Tourist Board Luka Kolovrat. By the way, in the area of the Imotski Tourist Board, 24% more arrivals were recorded last year compared to the hitherto record 2018 and 30% more overnight stays. At the session, it was agreed to present active forms of tourism in the Split-Dalmatia County at the upcoming regional Forum of family accommodation, which will be held on 6-7. February, organized by HGK ŽK Split, to be held as part of the Adriatic Gastro Show, so that the stakeholders in the family accommodation can get better acquainted with the additional offer for their guests. It is also planned to hold a panel discussion on the topic of active tourism at the GAST fair, as well as the continuation of the already traditional presentations of the activities of the Section of the Adventure Tourism Community in smaller places throughout the county. So far, work has been done on cycling, trails, and what is expected next are mountains, hiking, climbing and other activities.