SAN JOSE — Timo Meier was the first player in his group to take the ice on the opening day of Sharks training camp. Kevin Labanc, in the same cadre of players, joined him shortly after.Both Meier and Labanc then took spots alongside center Logan Couture in what has the makings to be the Sharks’ top line for the start of the regular season.That, in and of itself, was noteworthy. While so many players who were in their position earlier this summer as restricted free agents remain unsigned, …
This article is only available to GBA Prime Members Start Free Trial Already a member? Log in Open-cell spray foam has an R-value of about R-3.7 per inch, while closed-cell spray foam has an R-value that may be as high as R-6.5 per inch. If you want to install spray foam in a stud wall, and price is no object, then it would seem to make sense to specify closed-cell spray foam, right?Not necessarily. Dense spray foam is installed differently Builders and homeowners are often surprised to learn that there isn’t much difference in whole-wall R-value between a stud wall insulated with open-cell spray foam and closed-cell spray foam.To understand why, we need to start by discussing the “trimmability” of cured spray foam.Closed-cell spray foam is so dense that it is difficult to trim. That’s why installers of closed-cell spray foam never fill a framing cavity completely. In a 2×4 wall, the installer will usually stop at a maximum depth of about 3 inches instead of 3.5 inches, leaving the typical bumpy surface of cured foam. This type of installation doesn’t need to be trimmed.Open-cell spray foam isn’t as dense, so it’s easy to trim. Installers of open-cell spray foam will fill a 3.5-inch-deep cavity completely, allowing the foam to expand until it is proud of the studs. Once cured, the soft foam is easily trimmed flush with the studs (see illustration below).With open-cell spray foam, the sides of the studs (above) are not as exposed as they are in a wall insulated with closed-cell spray foam (below), and this fact reduces the thermal bridging penalty.With closed-cell spray foam, the exposed sides of the studs (the portions that extend inwards beyond the 3 inches of foam) make the thermal bridging penalty worse. Whole-wall R-values To calculate the whole-wall R-value of a wall, we… Sign up for a free trial and get instant access to this article as well as GBA’s complete library of premium articles and construction details.
The Centre’s move to appoint an interlocutor for Jammu and Kashmir on Monday was welcomed by all mainstream political parties in the Valley, but separatists remained muted to the dialogue offer “awaiting a formal invitation.”Chief Minister Mehbooba Mufti, whose party pledged to initiate a dialogue with the Hurriyat under the ‘Agenda of Alliance’ agreed to by the BJP, said: “A political process was necessary. I hope stakeholders in Kashmir take up the opportunity, move a step ahead and enter the dialogue process. It is open to all with no conditions on any side.”Also Read Ex-IB chief to initiate talks with all J&K stakeholders “The representative (former IB director Dineshwar Sharma) has credibility and was involved in the dialogue process in the North-East for a long time,” Ms. Mufti said.Welcoming the initiative, former Chief Minister and National Conference working president Omar Abdullah said, “The acceptance of the political nature of the Kashmir issue is a resounding defeat for those who could only see use of force as a solution.”Congress unimpressedJ&K Pradesh Congress Committee president G.A. Mir said his party “won’t welcome the move until the Centre names the stakeholders and makes the road map for dialogue public.” Parties like the CPI (M), the Peoples Democratic Front and the Democratic Party Nationalist welcomed the move.Sources in the separatist camp said there would be “a joint stand” and “a formal response” to the Centre’s move. “…However, neither has there been any formal invite nor a move in this direction so far. No one knows the contours,” a separatist leader told The Hindu.
Buffett on predicting success Buffett On Founders : Called himself lucky over-and-over again to be born in the US in this era where his natural gifts were well suited for our society. Made a comment that if born several hundred years earlier, he and Gates probably would have been some other animal’s lunch because they did not see well and could not climb trees well. Buffett On Ethics Buffett’s career advice Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Buffett on friends of Bill Gates and Warren Buffett at the University of Nebraska last week. I have not spent much time consuming Warren Buffett-isms over the years, but I was duly impressed with his wisdom, so while I was at it, I watched three other interviews of his with Charlie Rose. Here are some of the highlights: : I was surprised to hear how much they both talked about reading and how important reading was to their daily work. I read all the time and know many others that do so too, but I don’t hear people talking about how important reading is in their daily lives like these guys did. When asked if Gates could be a superhero, what power he’d want to have, he said he’d like to be able to be the fastest reader in the world and Buffett agreed. Originally published Oct 31, 2006 12:25:00 PM, updated July 11 2013 Buffett on most his important skill : Imagine that what you are doing every day is being scrutinized by a smart, skeptical reporter who is going to write an article about it every day on the cover of your local paper. If you ever think you actions would embarrass you or your company in front of your family, customers, peers, etc., don’t do it. Buffett on life : Asset allocation is done by me only, not by committee or vote, I make those decisions. A committee/vote would tend to bring our decisions toward the mean and make the likelihood of finding a unique opportunity lower. Gates on his schedule Buffett on Decisions : He quoted an interesting study he had seen that tried to correlate “things” (i.e. business school, grades, athletics, etc.) with future business success. The study found that the thing that most closely correlated with future success was the inverse of the age at which you started your first business (i.e. paper route, lemonade stand, painting co, other). : I only buy a business if I can buy the managers with it. It is okay if the managers love the money, but much more important is that they demonstrate a true love of what they are doing. After spending several hours listening to Warren Buffett over the last week, I became really impressed. I hope you enjoyed the highlights… — Brian Halligan. : Likes to keep it open and says “no” to as many meetings as possible. Reads 80% of the workday. When he goes home at night he either keeps reading or plays bridge. Schedules online bridge games on the weekends with Gates. I saw a great : He advises people to make decisions based on their “inner scorecard” and pay less attention to the “outer scorecard” (i.e. what other people think). He says if you follow an outer scorecard, your life will be a little hollow when you get to be his age. …He advises people to reverse engineer their lives from what they want to be when they are 70 and map the steps needed to get there from today. Buffett on the “ovarian lottery” : Jam packed every day with meetings. He goes home at night to have dinner and then gets caught up on emails. : His criteria are that he must fundamentally understand the business (often this means it is simple); the business must have an enduring competitive advantage; the business must have management he trusts, admires, and love what they do; and the business must be attractively priced. Buffett on baseball : It turns out Buffett is a huge sports fan, especially baseball. He is an especially big fan of Ted Williams’ book “The Science of Hitting” which is all about getting a pitcher in a position where he has to throw the batter a strike…He likens his investment decisions as “waiting for the right pitch.” : Ability to focus. I thought that it was interesting to hear in light of the attention deficity disorder going on in our culture. Buffet on investments interview Buffett on his schedule : Buffet says that “real” friends are a referendum on your life. …Buffett also seems to reject the platitudes around working with friends as it appears many of his closest friends are people who work in his business. Gates on Reading Vacation : Gates takes two weeks per year where he sequesters himself for a “reading vacation.” He takes books with him and papers/proposals written by employees from all over Microsoft. [Dharmesh and I have been talking about doing one of these for awhile, but haven’t got around to it yet] : It’s platitude, but do what you love sooner, rather than later. Don’t wait your whole life to do what you love like most people do. Buffett & Gates on Reading
http @ app Headlines karenrubin . : Photos are another version of content, add yours to Online Inbound Marketing University Use the data you have carefully Online (content would be very similar, if not an exact copy of our main website) using keyword rich “But the healthiest of the Big Three wants to generate buzz for the car among ” Marketing Takeaway Facebook will be driving next year, and Ford is targeting the Fiesta squarely at them” tv Ford Motor Company Why Ford is Winning on the Social Web : If you are planning on using your customers data, make sure you are honest and open and transparent about it. .com 53% growth in the amount of time people spend watching Webinar online Marketing Takeaway Online InboundMarketing and Twitter accounts Ford created for the campaign.” : New community where you can post questions, learn about inbound marketing, meet others, find and post jobs, or sign up . Sounds silly, right?” have Problems Effectively Marketing Themselves but Aren’t Using Social Media? Fiesta Movement Campaign Facebook anonymized webinar kylejames users have chosen for their photos, videos, and/or status updates.” hubspot millennials Originally published May 24, 2009 4:32:00 PM, updated July 04 2013 Want to learn more about how you can use inbound marketing to grow your business? Marketing Takeaway Facebook internet , The GMblogs Marketing Takeaway 2 Facebook Application SMB Marketing Is About Telling Your Story “Small businesses are not as successful as they would like to be in effectively marketing themselves to grow their business beyond their current size.” “The same study also found that only 12 percent of small businesses are engaging in social media. Restated: Only 12 percent of small businesses are taking advantage of a targeted, absolutely free way to market their business online : Be willing to let go of your message and lose control. Marketing Takeaway Duplicate Content Video and Mobile Video Watching is UP! millennials The Official Unofficial Creative Commons Data from Its Users Remember to subscribe in . There are no links from the SMBs , install the Creative Commons : Be careful where you put your data and read the Terms and Conditions you sign when you sign up. Ad Growth users can now place a Creative Commons license badge on their Creative Commons for Ad Growth : Be engaging, multi media is in, easy to do and growing. Facebook How to interact on Twitter – @ ” “A partner is recommending that we creating a number of branded Video Usage Up 53 Percent in ‘09 :// Find unique ways to make and distribute content and then lose control! video iTunes YouTube itunes : If ad revenue is your business model, you might want to think about some alternative business models. Forum Fodder Anonymized HubSpot “Ford recently handed 100 Fiestas to 100 people selected from 4,000 applicants. These “agents” (that’s what Ford calls them) get to use the cars for six months in exchange for completing monthly “missions” with different themes. They’ll share their experiences through Chart Shows Dramatic Decline in Intro urls Report: Mint Considers Selling : Episode #41 – May 22, 2009 to learn how to turn your website into an Flickr Marketing Takeaway profile pages. The badge explains the has ~20,000 followers on Twitter, (May 15th, 2009) Facebook YouTube : If you are part of the 88% of small business not using social media, what are you waiting for! Generation: data about the service’s users” : If you are paying for traffic, start thinking about optimizing you site for organic search. type of license Doing it Right Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Closing . and let people use them. http Online From Matt: Authority minisites Marketing Takeaway 52% growth in the number of people watching video on their phones Chart Shows Dramatic Decline in Marketing Takeaway ! marketing machine. :// , Missed last week’s episode? Scott Monty (Episode Length: 19 minutes, 37 seconds) TV – This Brand is My Brand with Chris Brogan pointing back to the main site. What are the pros & cons?” : Rethinking Marketing ,” those born between 1979 and 1996. Some 70 million Download the free has ~5,100 and Chrysler has just over 800. Marketing Tip of the Week – Ford Bets the Fiesta on Social Networking Mint, a personal finance aggregator, is “considering selling Facebook minisite
Who do you know and/or appreciate for their strong personal brand? There are plenty of excuses not to try, but social media is an experiment. You don’t know what does work until you find out what doesn’t work. 3) Be yourself. Branding Here are Tommy’s three steps to building a personal brand: Free Inbound Marketing University Online Training Program Originally published Aug 25, 2009 7:13:00 AM, updated March 21 2013 Download HubSpot’s Inbound Marketing University online training program In the video below, Tommy talks about what building a The number of tools available can be overwhelming. Pick one or two, learn them, and move on. You’re not going to tackle the whole world overnight. Don’t be a fake person or a robot. If people fall in love with you on a personal level, they are certainly going to want to do business with you on a professional level. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack personal brand 2) Just do it. . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. 13 free webinar classes and notesheets 1) Start slow. means to him, and how being yourself online can help your business. Who wants to do business with people they don’t like? Topics: IMU includes Thomas Clifford, or @ tommytrc, is a personable guy who loves creating videos for his kids, blogging, and building relationships on Twitter as the top Twitterer in Wisconsin. He’s given talks on how to ” Be a Social Media Rock Star,” inspiring audiences to develop strong relationships in social media. Tommy is a great example of someone who has used his personality to create a strong online (and offline) network. He holds nothing back, even sharing the the birth of his son with his online network by live-tweeting.
Learn how to use social media for lead generation. Video: How to Use Social Media for Lead Generation webinar will feature a Case Study on HubSpot’s Social Marketing Strategy. register today Originally published Feb 3, 2010 5:15:00 AM, updated March 21 2013 Not surprisingly, those who have reached the strategic phase of social marketing maturity are far more likely to be producing or at least seeing signs of a return on their investment on the horizon. for tomorrow’s webinar. Based on the findings from MarketingSherpa’s 2010 Social Media Marketing Benchmark Report, the Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Which statement best describes how The 17% of organizations who still believe social media marketing is basically free and should stay that way, are destined to get what they pay for. Considering that social media is at a very early stage in its lifecycle, a 7% confidence rating that it is producing measureable ROI and should be funded liberally is outstanding. Conservative budget increases by almost half of all marketers surveyed — based on the promise that social media will eventually produce ROI — is another vote of confidence for this marketing channel in the longer term. For additional research data and insights about social marketing, measurable ROI Download the free video social media marketing to leverage Twitter, Facebook and other social media sites to generate leads and customers. is perceived within your organization at budget time? On the other hand, marketers in the trial phase of social marketing maturity are more than four times as likely to not recognize the value this tactic has for organizations willing to invest appropriate time and resources.
. You can easily Now, weekly summary emails that are already sent to small businesses that use Yelp’s business tools (like the one pictured above) also This should also serve as a wakeup call for small businesses who aren’t already taking advantage of local business directories, review sites and mobile applications such as Yelp and Google Places ( Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack the inclusion of mobile activity tracking to its weekly summary for small businesses that use On-Demand Webinar: How to Use SEO & Social Search for Lead Generation How many people “checked in” to the business via the Yelp app Topics: include the following mobile activity information Join Mike Volpe, VP of Marketing at HubSpot for insights on how to generate leads with SEO and social search. ). People are increasingly using these tools to find and evaluate businesses like yours all the time. If you haven’t claimed your presence on these sites, you’re missing a huge opportunity to Yelp announced The new addition came after Yelp disclosed some interesting statistics a few weeks ago about Yelp use, which revealed that over 1 in 4 searches on Yelp are performed from Yelp’s iPhone application, and every five seconds, someone uses the Yelp app to call a local business. Pretty interesting, considering these stats were generated just from Yelp’s iPhone app, and Yelp also has applications for 4 other smart phones. Yelp presence Download the free, on-demand webinar now claim your Google Place here and ! How many people called the business from their Yelp app This week, get found online by local searchers Why This Matters for Marketers and Small Business Owners unlock your free business tools on Yelp here The availability of these mobile stats means marketers and small business owners now have access to more in-depth data regarding the impact of their formerly called Google Local How many people looked at the business’ page from their Yelp app So what are you waiting for? : . How many people generated directions to the business from their Yelp app Originally published Jun 30, 2010 3:15:00 PM, updated October 20 2016 . . As local search and mobile applications increases in popularity and usage, the ability to gain insight into how people are searching for local businesses using these types of search tools is becoming more and more valuable. Knowing this data can help small businesses make decisions on how best to take advantage of their local search presence. Local SEO Yelp’s free business tools
LinkedIn Marketing This week, LinkedIn added a brand new feature toLinkedIn Groups: Analytics. (And you know how much we love data!) Group owners now have the ability to get insight into group growth, demographics, and interactions through visually appealing charts and graphs. This data will help marketers measure and improve marketing strategies that help build LinkedIn reach, member activity, and ultimately—leads.You can access the analytics by visiting the “Groups” tab in LinkedIn and clicking the little blue graph icon underneath the Group’s name. Join HubSpot’s Inbound Marketers Group on LinkedIn for more news and conversation on LinkedIn Analytics.Here are 4 things you can analyze using LinkedIn Group Analytics:1. Get a quick glance into your Group’s performance: The first tab — the Summary tab — is a high-level overview of your LinkedIn Group, including one or two statistics from each of the four tabs. Use this to take a quick look at how your group is performing in terms of current size, comment frequency, and demographics.2. Learn about your group members’ demographics. The Demographics tab is the most thorough tab. It uses your members’ LinkedIn profile information to give you a deep dive into their overall career level, job function, location, and industry. Use this information to figure out what type of members your group attracts. Are you bringing in the right people for your business? Can you use this data to supplement your buyer personas?3. See how your group is growing over time. Is your hard work paying off? Is the content you’re providing attracting more members to your group, growing your LinkedIn reach? The Growth tab lets you know how many members you’ve added per day as well as your total member growth over time. You can also dig into your week-over-week growth.4. Monitor your group’s activity levels. Are people discussing content and commenting more over time? Find out through the Activity tab. If not, perhaps you need to revamp your LinkedIn engagement strategy. An active group shares more content and sees more frequent visits! Experiment with different types of content, and measure the results here.Don’t have access to this, but your colleague does? You can actually share these insights with anyone (even if they don’t have a LinkedIn account) by clicking the little link icon on the top right hand corner of each tab and forwarding the link. Check it out, and share your stats!Have you checked out your LinkedIn group’s analytics yet? How would you use this data? Topics: Originally published Nov 11, 2011 11:30:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Sometimes it’s a challenge to come up with consistently new blog content on the fly, which is why the editorial calendar is an important part of building your inbound marketing program. You’re full of insights, experiences, and opinions. Your computer, whiteboard, and notepad are probably chock-full of ideas for things to write about. So with all that great fodder, why are you still stuck in topic limbo?Because as it turns out, it’s tricky to translate a raw idea into an angle for a blog post that will get people reading. So while there are tons of ways to feed your blog with great content, here are a few ideas that should keep you writing on those days when writer’s block hits hard.1. The Trusted Expert PostGuest posts from well-recognized industry leaders can be an effective way to build a strong blog presence. Some experts have legions of fans, followers, and passionate supporters that may get drawn to their post on your site. The endorsement–real or perceived–of your product or service can influence reader opinion and encourage trial, even without overt sales messaging. What’s more, their active fan base could mean an uptick in exposure for your company.2. The “We Solved a Problem” PostThere’s nothing like a teeny, tiny problem to derail your whole day (or entire project). And problems you didn’t even know you had until someone pointed it out (possibly in front of your boss)? Yeah, well, those are even worse. But what if someone delivered a bright and shiny solution right in the form of a blog post? That post not only has the potential for repeat visits, but it also has great propensity for sharing, especially if you’re the first in your industry to take the time to solve and explain this problem.3. The How-To PostHistorically, this type of post performs well for most bloggers, and with good reason. While we enjoy a good philosophical discussion or a hot debate that puts our cerebral cortex into overdrive, the fact is that we all want to get stuff done. Stuff for our boss. Stuff for our freelance gig. Stuff for our online lives. “How-to” type posts draw us like moths to a flame because we assume we’re going to learn how to do something faster, cheaper, or better than other people or shave some time off a tedious, outdated process that makes us want to stick a fork in our left eye. If you can incorporate images or video to make the process visual, you’ll likely see even greater success.4. The FAQ PostThe best part about a FAQ post is that it provided answers to questions that people have all the time, which means it will be consistently referred back to. If there are tons of little nagging questions about something in your industry that you can compile and answer in one post, you’ll get forwards, social shares, and bookmarks up the wazoo. Plus, that post will continue to drive traffic for months and even years, depending on how evergreen the topic at hand is.5. The Excerpt PostNot to be confused with the expert post (har har), the excerpt post takes an important section of a piece of long form content, and repurposes it on your blog. For example, if you’ve just written a new whitepaper or ebook and one section can stand on its own, republishing it on your blog with a link to the whitepaper/ebook not only gives you some quick and helpful content, but it can also drive more downloads of the long form version.6. The Comparison PostAre there some non-competing tools or services that your audience uses quite frequently? Do a product comparison and review (a buyer’s guide of sorts) to help make their decision easier. With so much information out there, taking the time to do the research and distill what you’ve learned for your audience will win you big brownie points and get you trusted advisor status. Just make sure you don’t review competitive products with your own, accept bribes, or forget to disclose affiliations with a certain product or service you’re reviewing. Your credibility will take a serious nose dive.7. The Research Reveal PostBeen conducting your own research? Good for you! Reveal the data and findings in a research reveal post. People love data, especially when you provide them with key takeaways. That means you should not only reveal your findings and methodology (bonus points for pretty charts and graphs), but also tell your readers the “so what” of it all. What is the key takeaway? What can your readers do with this information to be better at their jobs, make more money, be happier people, and so on? Last but not least, remember that people love sharing data, so make it easy to tweet data points with a tweet link generator.We know your company is doing great work building stuff and servicing customers. How can you parlay technical knowledge, institutional experience, customer affinity, and lessons learned to help build awareness and your community? Get out there and blog!What types of blog posts help lift you out of writers block and seem to resonate well with your audience?Image credit: owenwbrown Blogging Originally published Dec 23, 2011 11:15:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack