Local marketsThe JSE shed 0.92% on Thursday as an oversupply of iron ore in China saw the value of local iron producers fall, dragging the resources sector down 2.19%.The rand lost ground against all major currencies to close the day at R10.64 to the US dollar, R17.60 to the British pound and Rx14.01to the euro.Renewed tensions in the Ukraine saw brent crude rise 0.07% as investors expressed concerns over increased risk of energy supplies.International marketsOn Asian markets, a stronger yen saw Japan’s Nikkei Index drop 0.48%, while China’s Shanghai Index continued yesterday’s losses, falling 0.62%, and Hong Kong’s Hang Seng Index lost 0.51%.European markets traded weaker on Thursday as investors considered valuations and increased geopolitical tensions. The German DAX closed 1.24% down, the French CAC40 dropped 0.6% and the English FTSE slipped 0.36%.American markets also faired worse after retailers reported poor earnings and violence in the Ukraine flared. The Dow Jones traded 0.3% weaker, the S&P 500 ended 0.21% lower and the Nasdaq fell 0.24%.Share price newsAfter investors sold 720,299 shares in 546 deals, Murray And Roberts Holdings (MUR) gained 3.59% to close at R26.25 a share, putting them on Thursday’s list of shares above R1 to gain the most over the day. Joining it was soft goods retailers Taste Holdings (TAS), which added 4.29% after 84 deals traded 263,136 shares resulting in a closing share price of R3.40. The company announced that it had raised R180 million for further growth declaration announcement in respect of the Taste rights offer.Amongst the top movers downwards of whose share prices are greater than R1 was Impala Platinum Holdings (IMP), which fell to R97.00 after 6,799 deals resulted in 3,633,310 shares swapping hands, sending the share price down 5.27%. The company released summarised consolidated annual results for the year ended 30 June 2014. After investors traded 2,484,364 shares in 3,838 deals, BHP Billiton (BIL) slid 2.92% to R334.00 a share. The company announced the cancellation of treasury shares.Sharenet
Share Facebook Twitter Google + LinkedIn Pinterest David Booth, Product Specialist for Case IH combines, goes over setting up your combines for harvest season.
Share Facebook Twitter Google + LinkedIn Pinterest Sunny, warm and dry today. In fact, we are looking at the warmest day of the week, and likely the warmest day of the rest of the year. That’s not just us being pessimistic, but realistic, as we see pattern change coming behind frontal boundaries over the next week to 10 days. So, today, it will feel like summer again, while we get ready to flip the calendar into fall. Today will feature low humidity and excellent evaporation to go along with warm south winds.A cold front moves through the state tomorrow. The front is not all that impressive, at least in terms of moisture content. We see scattered showers bringing a few hundredths to .4 inch in most areas that see rain. We still won’t rule out some higher amounts of course, but our concern over thundershowers or has decreased considerably in the past 24 hours. Coverage tomorrow into the evening will be around 70%.Dry weather is back for the weekend in most of the state. We see heavy rains staying south of the Ohio river, but a recent model run is trying to make a case for taking some rains, particularly on Sunday, north of the river into the southernmost counties of the state. We are not ready to make that change in our forecast yet but will be looking closely at this tomorrow morning and will make a decision on any forecast change then before we get to the weekend.Rain is back with moderate to heavy rains for Monday and Tuesday. We see rain totals of half to 2” combined over nearly 100% of the state. These rains will come in bands, so it may not rain constant for the period, but we will see good rain on multiple occasions. There can be some morning showers on Wednesday before sun returns, and the sun will work in from north to south. In fact, we can see some additional rains up to .4” south of I-70 for Wednesday before everything ends. Then we are fully dry for next Thursday.Friday brings our next system a little faster than our previous forecast. That event has potential for half to 1.5” rains over 90% of the state. There is a threat of stronger thunderstorms as well. However, unlike the early week system, the moisture does not hang around long, and will be gone by midnight next Friday night. The map at right shows rain totals from tomorrow through next Friday night….this includes the 2 big system, and tomorrow little minor batch of moisture.A longer-term dry pattern kicks off next Saturday to end our 10-day forecast window, and then continues all the way through the 11-16 day forecast period. We have strong Canadian high pressure slowly meandering across the central and eastern corn belt in the period, and we should see low humidity and good drying again. The difference there vs what we have seen here recently will be temperatures…we should be significantly cooler as we finish September and move into October than right now. Looking past the end of the 11-16 day period, we see a strong front building to the west, and that should bring rains of at least 1 inch back in for the October 6th and 7th time frame.Temps are well above normal today (like we already covered at the start of our forecast). We go to near and slightly above normal behind tomorrow’s front for the weekend and early next week. The behind the Monday-Tuesday rain event, we see our most significant drop in temps, as we spend the rest of the week normal to below normal. We make another move lower in temps behind next Friday’s system. We are tentatively looking for our first frost in Ohio around October 1st-3rd. (map of potential morning lows for October 1 is below). This would be about a week to 10 days ahead of normal, if it happens. That is a big if right now. We expect a pattern shift…but there is plenty of time for the airmass to modify.
adriana lee A Comprehensive Guide to a Content Audit I’m not sure what the motivation is for users, since they don’t earn money from the sales. I wondered if it was the cachet of being a trendsetter, so I conducted an unofficial, completely unscientific survey of a few friends.Here’s what I found: Half of them thought this was a great idea. They love sharing deals and steals anyway, and some couldn’t wait to follow certain people they know and admire. Those in the other half, however, were appalled—as if they faced the prospect of Joan Rivers’ “Bitch Stole My Look” jumping off E!’s Fashion Police and landing in their own lives. I’m with the latter group. I took MyStorey for a spin last month, and after uploading one pic—of my brand-new mid-century modern sofa—a thought flashed through my mind. I suddenly imagined my beloved sofa sitting in the homes of everyone I know. Then I pictured all of my friends and family wearing the same thing, eating at the same restaurants and living in carbon copy homes. I immediately decided not to upload another pic. My Closet Is Not Your StoreSoon, people started referring to Jane and Tanya as “the twins.” Jane wasn’t pleased. In fact, she was dying to put her foot down, but how? She was the one who first turned Tanya on to some of her favorite shops and brands. She had no idea that her friend would start mimicking her style.In itself, the notion of social network–fueled shopping—or “we-commerce”—isn’t wrong-headed. It’s not even anything new. Personal recommendations from friends have always carried more weight for consumers than slick marketing materials or promotional pushes. It also piggybacks on the same human nature that drives us to tell friends about a big clearance sale or where we got that amazing new stand mixer for half the price. But telling a friend or two about a hot discount or a fabulous purchase is different from showing all your contacts how to clone your closet or house. Some sites may want us all to feel like celebrities endorsing products, but this doesn’t appeal to everyone. Maybe that would change if everyone had bodyguards and security personnel to deal with wayward followers. Related Posts My friends Jane and Tanya were pals. They’d known each other for five years and frequented the same social circles, in real life, as well as online. But Jane started noticing a bizarre pattern. Every time she bought a new scarf, sweater or bag, Tanya would show up a week later with the same item.Aspirations are powerful, and no one knows that better than Pinterest. It’s the secret sauce in the 3-year-old online photo pinboard’s popularity. The site’s 40 million users use it to save recipes they hope to cook, styles they want to test, or projects they’d love to try. And when it comes to sharing items from e-commerce sites, Pinterest has actually lapped social juggernaut Facebook. Adding retail to this environment would make perfect sense. Even so, Pinterest moves carefully, and wisely so. “We’re trying to do something where the average person … feels that it makes the experience better,” CEO Ben Silberman said at D11: All Things D conference last May. He explained the company doesn’t want to “commodify someone’s passions.”That same month, the site debuted “rich pins”—snippets that give extra information, such as ingredients (for recipes) and, yes, retail links for certain products or stores. But Pinterest has a key differentiating factor. Because its pins are usually aspirational, it’s not necessarily selling users’ current lifestyles. Compare that to MyStorey, a Los Angeles-based startup that turns people’s own photos into shopping portals. The network—now in the middle of a limited beta test—is like a mash-up of Flickr, Pinterest and Fab. Users share their own images (like Flickr) in a pinboard format (like Pinterest), and tag those photos with prices and retail links, so followers can buy the featured clothes, accessories and other goods (like Fab). Making money from social media is tricky business. When it comes to profiting off what people share, there’s a line between tasteful and tacky, between inspired and creepy. Although Pinterest is proceeding cautiously on this front—and with good reason—some of its knockoffs are racing to commoditize people’s lives and mementos. That’s right: We’ve hit a new stage in which people can not only share their heartfelt moments and treasured images with friends, but also turn them into shopping portals that let everyone they know copy their tastes. Looks like the line between inspired and creepy just got a little fuzzier. Bitch Stole My Look Indeed, some people go to freaky extremes, both offline and on. Anecdotes about Facebook stalking have become cautionary tales—there’s even a WikiHow for dealing with it—and now LinkedIn stalking has been getting attention. Add the allure of a social network that puts users’ lives on sale, and we could have a nation of Jennifer Jason Leighs going all Single White Female on people. Once again, I shudder. The Right Way To Share Social RetailI urged Jane to have a heart to heart with her friend and gently tell her what she was feeling. And Jane succeeded in getting her point across. Tanya eventually found her own style. Actually, it belonged to a local boutique a neighbor turned her on to. She started buying whole outfits as they appeared in its window. That’s not to say retail and social networking don’t make for a great partnership. In fact, a few sites are actually getting it right. Fab, for instance—which just dropped its “Hurry now!” flash-sale approach in favor of letting customers follow tastemakers—works because it’s a store first and a social site second. In a similar vein, Fancy, which positions itself as more of a wish list, also manages to sell products without selling people’s personal memories, mementos and special moments. There are no photos of baby’s first steps visually marred by price tags promoting retail links for that adorable rattle or bib. The retail industry is finding its legs in this new social media-driven world. Meanwhile, social sites are clearly experimenting with ways to turn a profit. I have no doubt they will figure it out. I just have no idea if they’ll be able to do it without turning the act of “sharing” into a tacky pursuit powered by wannabes and followers, or creeping people out in the process. As for my friends Jane and Tanya, they remain friendly, though they’re not as close as they used to be. But I learned something from their situation: There’s a difference between admiring someone’s taste and ripping it off. I have fingers crossed that this social distinction will survive social media and its push for monetization. Feature image courtesy of MyStorey. Image of identical toys/figurines courtesy of Flickr user Thom. Images of Fashion Police and Single White Female screen captured from YouTube via E! Entertainment and movieclips, respectively. Tags:#retail#social Guide to Performing Bulk Email Verification Facebook is Becoming Less Personal and More Pro… The Dos and Don’ts of Brand Awareness Videos
Visitors from social bookmarking sites need to be roped toward your money pot slowly and strategically. PawSpot.com Originally published Jan 25, 2007 5:47:00 PM, updated March 21 2013 The toughest part is knowing when these events are going to happen. However, if you did know, I might prepare in different ways. . They are explorers obsessed with remaining on the frontier of innovation as they chase their personal aspirations of fame, fortune, or both. Some are entrepreneurs looking for creative inspiration from your product that they can apply to their own. Others are simply looking to get in early on the next big thing. Either way, TechCrunch visitors come to try your product and will give it a genuine shot, willing to work through bugs or user experience flaws in order to understand your reason for being. What were the actual traffic metrics? classic early adopters the real value comes in the brand awareness you gain for making the home page If they end up on your site in a heated debate over your article, show them related discussions in your forum or on other blog entries. Recognize when they are engaged and seize that opportunity to convert them to a registered user or subscribe to your RSS feed. Now you have them in the funnel and can work them toward a close. Social bookmarking visitors will have a small close percentage but the top of the funnel is enormous. The table below shows the page views per visit from each site. As one might expect, social bookmarking visitors came for a single glimpse, with a metric barely above 1. TechCrunch folks dug much deeper into the site, yielding 5 page views per visit on average. Sure. The graph below plots total referral visits against the number of days after the home page appearance occurred for each of these sites. As you can see, the social bookmarking sites yielded much higher traffic initially, with average visitors of about 8,500 in the first day. However, the daily visitors fell off quickly after the first day. TechCrunch, on the other hand, did not quite generate the same initial spike, with a little over 1,000 visitors on the first day. But a reasonable proportion of the original traffic levels was sustained even weeks after the mention. . Despite being fairly new-to-the-block in the media world, TechCrunch carries amazing prestige. To be honest, when TechCrunch covered us, we were still in user experience testing and had not even officially launched the site. However, the mention alone led to coverage by at least 50 additional blogs and invitations to a number of speaking engagements within the next few weeks. Add TechCrunch to your PR firm’s target list and buy Arrington a drink when you see him out on the town. “You have ten seconds. Show me why you are cool. If I like it, I will hang out longer.” . Over the past six months, PawSpot has made an appearance on the home page of each of these entities. Here is his reflection on the experiences. If you had to pick one, which home page would you choose to appear on? I believe TechCrunch visitors want to get right to your value proposition. . For the most part, they come for the sole purpose of the article at hand. The only potential distraction of slightly more importance is the commentary, and hopefully heated debate, that follows the article. If you are lucky, the debate will spill over from their social bookmarking site onto your site. However, the visitors will probably not even realize it, remaining heads down in the verbal onslaught. The analogy here is a bar fight that suddenly spills over into the pet shop next store. There is really no controlling it. You just need to let it fizzle out on its own and hope that more good than harm is done. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack passionate, active participators that thrive on controversy If your small business made the home page of TechCrunch or Digg, would it solve all of your problems? OK, probably not. But if you could choose between the home page of Digg, TechCrunch, Netscape, or Reddit, which would you prefer? To provide some insight, we have brought in guest blogger, Mark Roberge, CEO of For the most part, your site is probably structured reasonably well to suit their needs. Just make sure you have a path for really smart visitors. These folks may know your competitive landscape better than you do so fast-track them to your key differentiation. As one may expect from the above figures, registered user conversion was many multiples higher from TechCrunch than from the social bookmarking visitors. TechCrunch visitor conversion fell in the three to five percent range. Social bookmarking visitors were a fraction of that figure. We found TechCrunch visitors to be the What are the qualitative observations about these visitors? By far TechCrunch. Personally, I do not think the direct visitors you attract from any of them will make or break your business. As successful as these sites are, the demographics of their subscribers represent a small portion of the mass consumer markets. I think What is the best way to capitalize on these home page appearances? We found social bookmarking users to be
SEO Originally published May 21, 2009 8:26:00 AM, updated October 01 2019 Topics: Earlier this week The Boston Globe released its Globe 100 — its annual list of the top 100 public companies in Massachusetts, “ranked by composite performance score.” We pay close attention to our neighbors (particularly their inbound marketing needs and practices), so we thought we’d offer an alternative ranking: search engine authority. We took the The Globe 100, ran their websites through Website Grader, then sorted them according to grade. The results are below (the links will take you to each company’s Website Grader report).So what’s the big difference between companies at the top of the list, and those at the bottom?In a word: content. Top-ranked Progress Software has almost 8,000 indexed pages. As a result, they have a much better chance of winning the SEO lottery than last-placed MicroFinancial (9 indexed pages). You’ll see a similar gap between most top- and bottom-ranked companies. Progress Software Corp. (www.progress.com) 99.8Staples (www.staples.com) 99.5Raytheon Co. (www.raytheon.com) 99.3EMC Corp. (www.emc.com) 97.6Parametric Technology Corp. (www.ptc.com) 96.8Analog Devices (www.analog.com) 96.4Forrester Research (www.forrester.com) 95.5Iron Mountain (www.ironmountain.com) 95.5BJ’s Wholesale Club (www.bjs.com) 95.1Airvana (www.airvana.com) 95.1Pegasystems (www.pega.com) 94Sapient Corp. (www.sapient.com) 93Akamai Technologies (www.akamai.com) 93Zoll Medical Corp. ( www.zoll.com) 93NetScout Systems (www.netscout.com) 93Monotype Imaging Holdings (www.monotypeimaging.com) 93NStar (www.nstaronline.com) 92American Science and Engineering (www.as-e.com) 92Bitstream (www.bitstream.com) 92VistaPrint Ltd. (www.vistaprint.com) 91UniFirst Corp. (www.unifirst.co) 91PerkinElmer (www.perkinelmer.com) 91Sonesta International Hotels Corp. (www.sonesta.com) 91Hittite Microwave Corp. (www.hittite.com) 91Double-Take Software (www.doubletake.com) 91iRobot Corp. (www.irobot.com) 91Parexel International Corp. (www.parexel.com) 90Waters Corp. (www.waters.com) 90SeaChange International (www.schange.com) 90Independent Bank Corp. (www.rocklandtrust.com) 90 Millipore Corp. (www.millipore.com) 89Genzyme Corp. (www.genzyme.com) 89Aspect Medical Systems (www.aspectmedical.com) 89Eaton Vance Corp. (www.eatonvance.com) 89Aware (www.aware.com) 89Safety Insurance Group (www.safetyinsurance.com) 89CRA International (www.crai.com) 88Clean Harbors (www.cleanharbors.com) 87Thermo Fisher Scientific (www.fishersci.com) 87Varian Semiconductor Equipment (www.vsea.com) 86Berkshire Hills Bancorp (www.berkshirebank.com) 85Boston Beer Co. (www.bostonbeer.com) 85Skyworks Solutions (www.skyworksinc.com) 84Phase Forward (www.phaseforward.com) 84Harvard Bioscience (www.harvardbioscience.com) 84Brookline Bancorp (www.brooklinebank.com) 84Cognex Corp. (www.cognex.com) 83Cubist Pharmaceuticals (www.cubist.com) 82Sepracor (www.sepracor.com) 82Cabot Corp. (www.cabot-corp.com) 82Hanover Insurance Group (www.hanover.com) 82Chicopee Bancorp (www.chicopeesavings.com) 82L.S. Starrett Co. (www.starrett.com) 81Alkermes (www.alkermes.com) 80Five Star Quality Care (www.5sqc.com) 80American Tower Corp. ( www.americantower.com) 79State Street Corp. (www.statestreet.com) 78IPG Photonics Corp. (www.ipgphotonics.com) 78UFP Technologies (www.ufpt.com) 78Repligen Corp. (www.repligen.com) 78Beacon Roofing Supply (www.beaconroofingsupply.com) 77Hingham Institution for Savings (www.hinghamsavings.com) 77Affiliated Managers Group (www.amg.com) 77TJX Cos. (www.tjx.com) 75Interactive Data Corp. (www.interactivedata.com) 75Haemonetics Corp. (www.haemonetics.com) 75Altra Holdings (www.altramotion.com) 74United Financial Bancorp (www.bankatunited.com) 73Wainwright Bank & Trust Co. (www.wainwrightbank.com) 73Valpey Fisher Corp. (www.valpeyfisher.com) 72Starent Networks Corp. (www.starentnetworks.com) 71Biogen IDEC (www.biogenidec.com) 71Cynosure (www.cynosurelaser.com) 71 HRPT Properties Trust (www.hrpreit.com) 70Senior Housing Properties Trust (www.snhreit.com) 69Watts Water Technologies (www.wattswater.com) 69Datawatch Corp. (www.datawatch.com) 69 Mac-Gray Corp. (www.macgray.com) 68Century Bancorp (www.century-bank.com) 67Benjamin Franklin Bancorp (www.benfranklinbank.com) 67Enterprise Bancorp (www.enterprisebankandtrust.com) 67Analogic Corp. (www.analogic.com) 65Acme Packet (www.acmepacket.com) 65Arrhythmia Research Technology (www.arthrt.com) 64Westfield Financial (www.westfieldbank.com) 63Hospitality Properties Trust (www.hptreit.com) 62Legacy Bancorp (www.legacybancorp.com) 60Boston Properties (www.bostonproperties.com) 60Bruker Corp. (www.bruker-biosciences.com) 59Psychemedics Corp. (www.psychemedics.com) 59MKS Instruments (www.mksinstruments.com) 59Steinway Musical Instruments (www.steinwaymusical.com) 58CSP (www.cspi.com) 56Global Partners (www.globalp.com) 51Anika Therapeutics (www.anikatherapeutics.com) 46Tech/Ops Sevcon (www.sevcon.com) 45Chase Corp. (www.chasecorp.com) 43Franklin Street Properties (www.franklinstreetproperties.com) 41Atlantic Tele-Network (www.atni.com) 40MicroFinancial (www.microfinancial.com) 33Globe 100 Rank versus WSG Score Trend ChartSearch Engine Optimization Kit Learn more about how you can optimize your site to rank higher in search engines so you get found by more qualified prospects. Download our search engine optimization kit. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Flickr Credit: erica_marshall Learn how to Get Found in the Inbound Marketing book. Order the book now on Amazon.com . Originally published Oct 12, 2009 3:01:00 PM, updated June 25 2019 This is a guest article by Maribeth Kuzmeski, author of new book The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life . She is also the founder of Red Zone Marketing , which consults to Fortune 500 firms on strategic marketing planning and business growth. It’s a question most of us have asked ourselves: What makes successful people so, well, successful? It’s tempting to think that those at the top of the ladder know something the rest of us mere mortals don’t—quite simply, what sets you apart from the competition is your ability to connect. Here a few simple tips that have helped some of world’s most successful.Access 80 Professional Bio Templates + Examples.1) Pretend that every single person you meet has a sign around his or her neck that reads, “Make me feel important.” This was the life philosophy of Mary Kay Ash, the well-known cosmetics mogul. Her genuine concern for others catapulted her out of poverty and was the secret to her success. 2) Seek out a common interest. People want others to be like them. Establishing that you and a client root for the same baseball team or volunteer at the same charity will go a long way in making you relevant in his eyes! 3) Don’t work from a script. Try to scrap the memorized pitch in favor of a more natural conversation. You’ll seem more at ease and authentic—and your prospect will be less tempted to think that you’re fluffing up the facts. 4) Remember the remarkable. Entrepreneur Sunny Bates makes a point to identify and write down the things that stand out to her in every conversation. She then references those statements in future interactions—and has been amazed by the reactions she’s gotten when others realize that she has paid attention to and valued what they’ve said! 5) Cultivate curiosity. According to Lee Iacocca, former Chrysler CEO, “A leader has to show curiosity. He has to listen to people outside of the ‘Yes, sir’ crowd in his inner circle. Businesspeople need to listen at least as much as they need to talk. Too many people fail to realize that real communication goes in both directions.” 6) Act like a good listener. (Don’t let your body image betray you!) We’re constantly bombarded with information, so it’s almost instinctive to tune it out. When you’re interacting with someone, you need to consciously change your body language to reflect that you want to receive information; otherwise, it may appear that you’re trying to get away from it. Remember, your face says it all. 7) Resist the urge to be a one-upper. Perhaps you feel compelled to share that you battled the flu for twice as long as your colleague. Or maybe you’re dying to tell your client how great your vacation to Hawaii was after she mentions her trip to the lake. Three words: Don’t. Do. It. When you’re always trying to top other people, you’re ruining communication. 8) Ask effective questions. When you’re communicating, remember: garbage in, garbage out. If you ask the wrong questions, you’ll get the wrong answers—or at least different answers from the ones you were hoping for. Think about what you’re hoping to learn, and remember that an open-ended question is almost always more effective than one that elicits a simple “Yes” or “No” answer. Are there any other tricks you can think of to make sure you’re connecting with the right people to build your business? Get the Inbound Marketing Book Networking Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: If you can get comments on your blog, you’ll increase both your SEO benefits and your status as an industry leader. Each new comment adds more valuable content on that post, so yes, you can start ranking for different variations of keywords that are naturally mentioned in your comments. Also, the more comments you have, the more clout you appear to have, because people are interested enough in what you have to say to bother commenting.So the question is: how do you get people to bother to comment? Here are 9 ways to encourage people to comment on your blog:Download 6 Free Blog Post Templates Now1. Close Each Blog Post with a QuestionAt the end of every one of my blog posts, I ask a question. It takes about 5 seconds to formulate a question, even something as simple as “What do you think about X?” or “Do you agree? Share your thoughts in the comments below!” Asking for feedback from your readers will show them that you care about their opinions. Even though blog commenting is more anonymous than if that reader was asking you a question in person or from a conference audience, people can still be fairly shy online. But asking them for their opinions may help them feel more comfortable leaving a comment. Also, bold your question so that it stands out at the end of your post.2. Ask Readers to Add to Your Numbered ListMany of the most enticing blog articles are numbered lists. Numbered lists make a blog post easy to read, and people know when they click on a post like “ 9 Worst Ways to do Twitter for Business ,” they’re going to come away with at least 9 clear takeaways from that blog post. The best way to get comments from people on these types of articles is to ask them to add to the list. In the case of my 9 Worst Ways article, I asked my readers to contribute #10, and got 59 comments to date. Not too shabby!3. Write Something Insightful and Thought-ProvokingTry to write a blog post that gets people to think, or pushes them in a new direction. This is what a truly remarkable blog post will do. This type of post will definitely push the limit of a typical 200-400 word blog post, but every once in a while, take a bit of extra time to come up with a concept, theory, or idea that makes your readers think. THIS is the type of blog post that will make you an industry leader. This is also the type of post that gets people to comment.4. Be ControversialSome of the HubSpot blog articles with the most comments include “ 7 Signs You Should Run Screaming From An SEO Consultant ” and “ Why a Social Media Policy is Stupid .” The titles alone are controversial, and can elicit an immediate reaction. Either you go “Haha yes! That’s so true!” or you go “WHAT? I’m an SEO consultant!!!” or “I have a social media policy!!!” This type of reaction usually triggers the need to respond with either wholehearted agreement, or fervent disagreement. Either way, you’re bound to get more comments, and since this type of article usually has more viral potential and social media, you’ll probably get many more page views out of it as well. And yes, being controversial is a delicate balancing act, but you can certainly be controversial without threatening your brand image.5. Reply to Your Comments to Keep the Conversation GoingIf you ignore all your comments, you’ll let the conversation dwindle off, so reply to your audience to keep the conversation going. If readers see that you care enough to reply to comments people leave on your posts, they’ll be more encouraged to leave a comment as well. Just like you don’t want to blog out to an empty void, people don’t want to comment to an empty void either. Answer any questions you receive, and thank people for commenting. If you’re getting too many comments to reply to individually, wait a day or two and then comment thanking all of your readers for their insightful comments.6. Make it as Easy as Possible to CommentMake sure that your comment box is located directly below your blog post/social sharing icons/call-to-action, rather than placing it below the comments so that the user would have to scroll way down to find it. Also, remove any barriers to commenting, such as requiring people to log in. The fields for name, email, and comment are all you really need.7. Comment on Other BlogsMake insightful comments on other relevant or industry blogs. Don’t just comment with a simple “Thanks for this great article!” Actually add value to the conversation. This way, the blog author may visit your site to return the favor. This should also help you get more traffic, and possibly even more inbound links, to your blog.8. Create Blog Posts Around Top CommentsIf someone leaves a spectacular and insightful comment around that blog post, use that comment as inspiration for your next blog post. Open with a snippet from that comment, with a link to that reader’s website, and then follow with your opinion. Then reach out to that reader via email to let them know that their comment inspired you! This offers you the opportunity to provide your top commenters with recognition, so that they keep coming back to participate.9. Ask for Feedback on Social Media ChannelsInstead of just tweeting and Facebook sharing your article with the typical format of “Title – Link, ” ask for feedback. “Title – Link – Would love your thoughts, please comment” is a type of tweet or update that once again shows that you care about what your audience thinks, rather than just promoting your own point of view. What would you add as the #10 way to encourage blog comments? Let me know in the comments below! Diana Urban is a User Experience Manager at HubSpot. You can follow her on Twitter @dianaurban . Image courtesy of ClipArtOf Originally published Jan 26, 2011 8:00:00 AM, updated October 07 2019 Growing Readership Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Marketing Takeaway has added a Facebook page admins should see a new “promote” option below each of their fan page stories. Facebook using its self-service ad platform, Sponsored Stories. Facebook’s self-service advertising platform has traditionally allowed businesses to promote their fan pages and to create and display ads on Facebook. Sponsored Stories takes advertising on Facebook a step further. This new ad unit allows page admins to pay for additional distribution of page stories as well as user updates that mention them in Facebook’s ad space. Promoting organic content instead of ads could help your offers get more attention on Facebook’s advertising platform. Test Sponsored Stories to see how the cost-per-lead compares with other paid programs. With the launch of Sponsored Stories, Facebook is directly competing with Twitter’s new Promoted Tweets advertising platform. It seems like paying for extra reach of organic social media content is a trend that is catching on. Once you have edited the ad and set the right pricing and targeting choices for your business, your promoted story is ready to go. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack After clicking on the “promote” link, Facebook opens a pop-up window to explain ad targeting options. At this point, you are going to want to click the “Edit Ad” button so that you can select targeting options before placing the order for the ad. Originally published Feb 9, 2011 1:00:00 PM, updated October 20 2016 Will you test Facebook’s new Sponsored Stories feature? new option for marketers After viewing this window, click “Create Ad.” This will take you to a new screen that will allow you to review and edit your ad. Topics: Facebook Marketing How To Use Facebook Sponsored Stories
Incoming! If your mother is anything like mine, she’s enthralled with sending you (and 17 of her closest friends) l-o-n-g weirdly-formatted emails embedded with a joke, warning, call-to-action, homily or chicken-soup-for-the-soul message. And, who can forget the tear-jerker chain letters that need to be shared with five people immediately? What about those cute animal pictures with funny sayings?Used by mothers everywhere as an affectionate method of staying in touch, oftentimes we will open and read these messages before anything else because – after all – it’s our Mom and it could be important…Just in time for Mother’s Day, ad agency Mother New York created a website that contains a menu of email forwards – and lets you send them back to Mom, all day long.Take a peek at this video and let us know in the comments if your mother enjoyed the bit of humor today from Mom Spam. Love you, Mom! Send this post to the 17 folks on your distribution list for a little extra good luck! Happy Mother’s Day!Image credit: mil8 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 8, 2011 9:00:00 AM, updated October 20 2016