Key tech players create non-profit AI alliance

first_imgHow Myia Health’s Partnership with Mercy Virtua… Tags:#AI#Amazon#artificial intelligence#Deep Mind#Elon Musk#Facebook#Google#IBM#Machine Learning#Microsoft Why IoT Apps are Eating Device Interfaces Follow the Puck Related Posts center_img Tech giants Microsoft, IBM, Amazon, Google’s DeepMind, Facebook have joined forces to create a non-profit alliance called Partnership on Artificial Intelligence to Benefit People and Society that will work to advance public understanding of artificial intelligence technologies (AI) and formulate best practices on the challenges and opportunities within the field.Academics, non-profits, and specialists in policy and ethics will be invited to join the Board of the organization.The objective of the partnership is to address opportunities and challenges with AI technologies to benefit people and society. Together, the organization’s members will conduct research, recommend best practices, and publish research under an open license in fr areas such as ethics, fairness, and inclusivity; transparency, privacy, and interoperability; collaboration between people and AI systems; and the trustworthiness, reliability, and robustness of the technology.The organization’s founding members will each contribute financial and research resources to the partnership and will share leadership with independent third-parties, including academics, user group advocates, and industry domain experts. There will be equal representation of corporate and non-corporate members on the board of this new organization.Eric Horvitz, Technical Fellow & Managing Director, Microsoft Research said:“We’re excited about this historic collaboration on AI and its influences on people and society. We see great value ahead with harnessing AI advances in numerous areas, including health, education, transportation, public welfare, and personal empowerment. We’re extremely pleased with how early discussions among colleagues blossomed into a promising long-term collaboration. Beyond folks in industry, we’re thrilled to have other stakeholders at the table, including colleagues in ethics, law, policy, and the public at large. We look forward to working arm-in-arm on best practices and on such important topics as ethics, privacy, transparency, bias, inclusiveness, and safety.”Who’s in…and who’s outInterestingly it does not intend to lobby government or other policymaking bodies, yet members will presumably include legal professionals. After all, it’s likely that there will be significant challenges to the rule of law, at least in the developed world, as AI advances into all echelons of society and policy in a broad range of areas from health care to military analytics. The law in general has traditionally struggled to maintain pace with the rapid advancements of technological innovation.Notably absent are Apple and Open AI, the non-profit research think tank created by Elon Musk in 2015, though it’s possible they will be late additions. It’s foreseeable that as AI develops as the next industrial revolution, preceded by IoT, that a number of watchdog organizations will develop to respond to the challenges of AI particularly in regard to changes to the workforce in some sectors and the social challenges like robotic ethics. The next few years will be a time of fascinating research and discussions for all. What it Takes to Build a Highly Secure FinTech … Cate Lawrencelast_img read more

MNF will withdraw support to NDA over Citizenship Bill if situation arises: Zoramthanga

first_imgMizoram Chief Minister Zoramthanga said on Thursday that the ruling Mizo National Front would not hesitate to snap ties with the National Democratic Alliance (NDA) if the Citizenship (Amendment) Bill is not revoked. Addressing MNF workers at Aibawk village near here, Mr. Zoramthanga said that the party and his government had been making all-out efforts to ensure the defeat of the bill.“The ruling party would withdraw its support to the NDA if situation arises,” he said. The Citizenship (Amendment) Bill, passed by the Lok Sabha on January 8, seeks to grant Indian nationality to non-Muslims who fled religious persecution from Bangladesh, Pakistan and Afghanistan, and entered India before December 31, 2014.“The state cabinet adopted a resolution opposing the proposed legislation and I have met both the prime minister and the Union Home minister to inform them about our opposition to the legislation,” the MNF chief said. The party would be at the forefront of the movement against the proposed bill, Mr. Zoramthanga asserted.“The bill should not be enacted as it does not value the historic Mizo accord signed between India and the erstwhile underground MNF in 1986,” he added. The Mizo National Front was formed in 1950s to protest against the inaction of the central government towards the famine situation in the Mizo areas of Assam. Following years of underground activities, it signed the Mizoram Accord with the Union government in 1986, renouncing violence. The party cruised to an absolute majority last year, winning 26 of the 40 seats in the Mizoram Assembly.last_img read more

Two dead after landslip hits truck in JK’s Doda

first_imgTwo persons were killed when their truck was hit by a landslip in this hilly district of Jammu and Kashmir, police said Saturday. The truck was on its way from Thathri to Gandoh and the accident occurred at Piykul Kara, 37 km from here, Friday night, a police official said.He said the landslide hit the vehicle, burying alive two of its occupants – driver Shahzad Hussain (27) of Bhadarwah and conductor Arif Hussain (22) of Kishtwar district.While the driver’s body was retrieved from the spot around 3 am, the other body was recovered around 7 am, the official said, adding that both the bodies were shifted to a trauma centre Thathri for completion of formalities.last_img read more

Djokovic meditates to ‘lose fear and stress’

first_imgTyphoon Kammuri accelerates, gains strength en route to PH NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers LATEST STORIES Djokovic said apart from tennis he has always looked at ways to improve himself, which he terms his “philosophy of life”.“It has always been, not just for tennis, but in general there’s always something that you can improve and get better at as a person and as a player,” he said.“That’s probably the most exciting thing about life, is that every day is a new opportunity for you to get better.”Djokovic faces South Korea’s “NextGen” star Chung Hyeon in Monday’s round of 16. MOST READ Djokovic has become involved in meticulous off-the-court preparation in recent years. He has a strict, gluten-free diet and is an advocate for well-being.The new year has given him the opportunity to analyse aspects of his game and preparation.“When it comes to tennis, I obviously was excited to analyze my game,” he said.“First of all, I wanted to get the right team of people around me, experts in their field, so they can contribute to the process and the journey of working on my body and my game.“Improving different aspects that are there to be worked on. Thankfully there is always something to work on.”ADVERTISEMENT The Serb former world No.1 is playing in his first tournament since Wimbledon in July and he has a brand new support team, headed by eight-time Grand Slam champion Andre Agassi as coach.   Djokovic said after reaching the fourth round of the year’s opening Grand Slam on Saturday that he now meditates on a daily basis.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutout“Yes, I do. I’ll tell you what. I don’t want to tell you what I gain with it, but I’ll tell what I lose with it,” he said.“I lose fear. I lose anxiety. I lose stress. I guess, in the end of the day, that’s what you’re looking for.” Kammuri turning to super typhoon less likely but possible — Pagasa View comments 76ers climb to 6th in East, beat Bucks Trending Articles PLAY LIST 00:50Trending Articles02:44Djokovic wins Laureus Sportsman of Year Award01:57Taiwan bridge collapses, at least 14 injured; rescuers fear six trapped01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH Don’t miss out on the latest news and information. Slow and steady hope for near-extinct Bangladesh tortoises Novak Djokovic. APNovak Djokovic says meditating has helped him overcome fear and stress that comes with playing elite tennis.The 12-time Grand Slam champion, 30, says he often turned to the practice during his long spell out of the game last year with elbow trouble.ADVERTISEMENT 2 ‘newbie’ drug pushers fall in Lucena sting John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Read Next Brace for potentially devastating typhoon approaching PH – NDRRMClast_img read more

25 Ways to Increase Sales and Lead Generation

first_img Lead Generation Originally published Jan 5, 2011 11:30:00 AM, updated October 07 2019 How to Improve Lead GenerationImprove your landing page CTA’s through design, copy, and targeting best practices.Improve your landing pages by keeping things clear, simple, and compelling with your headlines, forms, and imagery.Improve your offers by making sure there is one for each phase of the buying cycle.Improve your entire campaign by testing against best practices. Look for statistically significant conversion rate changes. Topics:center_img Want to increase your company’s profitability from your website? Generating traffic is only half the battle. You can spend months focusing on doubling traffic to your website, but if you don’t have compelling offers, effective calls-to-action , and convincing lead nurturing campaigns, you won’t have a way to turn that traffic into leads and ultimately profits.  Here are 25 ways you can increase website conversions, not only to the point of becoming a lead, but to the point of becoming a qualified lead.Download Now: 28 Free CTA TemplatesHow to Improve your Calls-to-Action1. Improve Positioning of Your Calls-to-Action (CTA) Calls-to-action do best “above the fold” – the space of your webpage viewable to the user without having to scroll down.  According to heat map analysis , anything “below the fold” will only be viewed by 50% of people who view your page. Doubling impressions on your CTAs can significantly increase your website leads. 2. Be More Clear About What You’re OfferingBe crystal clear about what the offer is in your CTA. And be specific. If you’re giving away a free guide, say “ Download our FREE guide to X ”. If you’re hosting a free webinar, say “Register for our FREE webinar on X.” X should clearly convey a compelling benefit of receiving the offer. This is much more effective than “Download Now” or “Get a Free Article.” These simply aren’t specific enough.3. Use Images Rather Than Only Text so it Stands OutImages stand out on a webpage more than text does, and get a lot more attention, as proven by the heat map study . Additionally, using an image will allow you to show off the offer in a way you can’t necessarily convey using text alone.4. Use Colors that Contrast with Your Site Color SchemeYour web designer might kick and scream about this, but if your call-to-action blends in too much with your site design, it won’t stand out as much. You want as many eyeballs to land on that call-to-action as possible, so use contrasting colors to make the CTA stand out.5. Make your CTA a Hyperlink to the Corresponding Landing PageYou’d be surprised by how many times I’ve seen calls-to-action that aren’t links. Whether intentional or a matter of forgetfulness, the lack of a link will make it much harder for visitors to find out how to get the offer, and they’ll likely give up. So double, triple, and quadruple check to make sure all of your CTAs link to their corresponding landing pages.6. Place CTAs on the Most Relevant PagesCTAs shouldn’t be one size fits all. If your company offers various products or services, you may want to consider creating a different offer for each. Then you can place CTAs linking to each offer on the website pages that are most relevant to that offer.7. Add CTAs to Each Blog PostWhenever you create a new blog content, choose an offer that’s the most relevant to that blog post. Then add a call-to-action to the bottom of that blog post linking to the landing page for that offer. Informational offers such as ebooks, guides, and webinars do very well in this space, because people reading your blog would likely be eager to get more free information from you.How to Improve Landing Pages8. Match the Headline of the Landing Page to the Corresponding CTAKeep your messaging consistent on both your CTA and the headline of the landing page. If people click a link for a free offer and then find out there’s a catch on the landing page, you’ll instantly lose their trust. Similarly, if the headline reads differently than the CTA, it might lead to confusion, and the user might wonder if the CTA is linked to the wrong page.9. Be More Clear About What You’re OfferingThis is the biggest mistake I see in landing pages. People often try to be too clever or witty in the headline, and it’s not clear what the offer actually is. Again, if you’re giving away a free guide, say “Download our FREE Guide to Improving X”. Plain and simple.10. Improve the Positioning of the FormJust like you want to have your call-to-action above the fold, it’s ideal for the form to be above the fold as well. This way, there can’t be any confusion as to what’s expected from the viewer on this page: they need to fill out the form to get what you’re offering. 11. Keep the Form as Simple as Possible“Simple” does not always mean “short.” What you ask for on a form should match the information your sales team needs from your leads to make the sale. For top of the buying cycle folks at the beginning of their research process, name and email address might suffice. For more committed prospects at the bottom of the buying cycle, you might want to ask for some qualifiers like job title or city/state, and perhaps ask for a phone number. Just try not to ask for more than what’s necessary.12. Use Images to Show Off What You’re OfferingYour landing page doesn’t have a visual masterpiece, but it should show what your offer is all about. If your business is something a bit more abstract, just take a screenshot of your guide/whitepaper/eBook/etc. and add the image to your landing page. You can use freeware like Jing to easily capture and save screenshots.13. Keep the Text Concise and Easy to ScanBe brief and to the point; it’s the offer where you give the prospect more information. In addition to your headline, have a brief paragraph explaining what the offer is, followed by a few bullet points outlining what the offer consists of and what the benefits are.14. Emphasize the Benefits of the OfferMake it clear in your brief paragraph and/or bullet points what the benefits of the offer are. It’s more than just listing what the offer is comprised of; it takes a bit of spin. Instead of “Includes specifications of product XYZ,” say something like “Find out how XYZ can increase productivity 50%.” 15. Remove Links and Navigation to Maintain FocusWhen a prospect reaches your landing page, you’re just a few keystrokes away from getting their contact information. So don’t distract them with links that will take them further away from your goal of getting a lead. The thank you page, shown after a prospect fills out a form and becomes a lead, will give you the opportunity to return the navigation and links. 16. Create a Thank You Page that Keeps New Leads on the SiteWhen creating a thank you page, not only can you give back the navigation, but you can provide other links to keep the lead engaged. You can provide call to actions to the next step in the buying cycle, link them to your blog, encourage them to follow you on Twitter , ask them to subscribe to your newsletter, and more. You can do more with your thank you pages than just adding tracking code!How to Improve Offers17. Make Sure Your Offers are CompellingYour offer should answer the question: “What’s in it for me?” Things like pricing brochures, specs, and self-promotional videos are not compelling offers, because they do not answer that question. Informational items like whitepapers, guides, and webinars are compelling offers because they do. See the difference?18. Link Back to Your Site in Your OfferAlthough lead nurturing is a very powerful tool, provide a way for your leads to find you again besides through email; especially if they are more inclined to ignore email from people they don’t know. If they enjoyed your whitepaper (which is remarkable, so of course they did!), make it easy for them to remember where they got the whitepaper from by linking to your site on your cover page.19. Create Offers for Each Phase of the Buying CycleJust like your forms might vary for each phase of the buying cycle, your offers should as well. Someone at the top of the buying cycle may be more interested in an informational piece like a guide or ebook, whereas someone more committed at the bottom of the cycle might be more interested in a free trial or demo . You don’t need to pick and choose; create offers for each phase, and include a primary and secondary CTA to these offers on various pages throughout your site.How to Improve Lead Nurturing Campaigns20. Be More Clear About What You’re OfferingI’m being repetitive about this for a reason: I’ve seen this mistake made too many times, and it’s such an easy fix. Always be crystal clear about what you are offering. Keep your email short and sweet. Instead of prefacing your offer with two paragraphs about your company’s background, get to the point. What are the tips you want to share with your prospects? How can they benefit from subscribing to your blog? Why should they care what new offer you have on your site? 21. Include Links Back to Your SiteIt’s awfully hard to measure the success of your lead nurturing emails by the unsubscribe rate alone. Include links back to your site so that you can test variations, and measure what works and what doesn’t. These links don’t have to be CTAs leading to landing pages. You can link to more free information on your blog, encourage people to follow you on Twitter, etc.22. Keep the Text Concise and Easy to ScanPeople don’t want to read dense paragraphs of text in their email. Just like your landing pages, have a brief paragraph with a free bit of information, a few bullet points of tips or guide steps, and a link back to your site to find out more information. Save the actual bottom-of-the-cycle-offer CTA for one of your later lead nurturing emails, so it doesn’t seem like you’re trying to sell sell sell right out of the gate.23. Create an Attention-Grabbing Subject LineThe subject line is arguably the most important part of a lead nurturing campaign. Without an attention-grabbing title, people won’t open your email to read everything else you have to say. Clearly state how the recipient will benefit from reading your email. 24. Limit the Amount of Images in Your EmailsText-only lead nurturing emails are successful for a number of reasons. Not only do they reduce the risk of your email being sent directly to the SPAM folder, but emails seem more personal if they are written as though they could have been written for the individual reader, rather than a newsletter template that’s been sent to thousands of people. How to Improve Your Entire Campaign25. Measure, and TEST TEST TEST!Everything on your site can be tweaked and tested in order to improve conversion rates. After a CTA has been on your homepage for a month, vary the messaging or swap out an entirely new CTA and after another month, and measure which has performed best. If your offer CTA is in your 2nd lead nurturing email, move it to the 3rd and see if click-through rates increase. If landing page conversions are low, move the form above the fold and measure the results. Don’t be afraid to test different variations; you can always switch back if the old version worked better. It will be worth it when you’ve found a combination that increases your site conversions. What are some of the tweaks you’ve made to your website to increase conversions and sales ? Share your tips in the comments below! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Facebook Introduces “Donate Now” Button For Nonprofits: 3 Tips to Make the Most of It

first_img Topics: While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable. Thanks to the introduction of Facebook’s “Donate Now” button, it’s easier than ever for nonprofits to turn online engagement into meaningful monetary contributions. About Facebook’s “Donate Now” ButtonThe titan of social media has always been a logical choice for nonprofits, allowing them to connect with supporters in an environment that feels more personal than a website or print brochure does. Today, Facebook took that relationship to the next level, introduing a “Donate Now” call-to-action button option on both link ads and company Pages. Regarding the update, they said, “Now it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.”When a user clicks on the button, they see a prompt from Facebook disclaiming that the social site isn’t affiliated with the company collecting donations. From there, the user will likely be routed to a brand’s website to complete their transaction. Nonprofits have two options for using the new CTA:Company Page: The “Donate Now” CTA works much like Facebook’s other buttons (“Book Now,” “Shop Now” and “Contact Us”) in that it can be added to a brand’s company page at any time, and with no cost. When included on a company’s Page, the button appears alongside the “Like” button, on the bottom right corner of the cover photo. Link Ads: To scale the visibility of the Donate Now CTA, companies can include the button in link ads, and then promote it as they would any other content. Thinking about including a “Donate Now” button on your page or in your next ad campaign? Here are 3 things to consider. 3 Tips for Using Facebook’s “Donate Now” Button1) Point The WayJust placing a button on your Facebook Page doesn’t mean users will automatically start clicking on it. Encourage donations by referencing the “Donate Now” option in your regular posts, and consider creating new dedicated content that makes users aware of the button (and how their donations will be used). Visual cues can be a big help as well. Consider swapping your cover photo to include new creative that direct the user to the button—arrows, text, or anything else you can dream up. 2) Run Highly Targeted Campaigns Just as your wouldn’t ask eveyrone who lands on your website to become a member of your nonprofit or donate to your cause, put your inbound marketing hat on and segment the audience you reach out to for donations.Avoid wasting ad dollars by targeting your link ads to the users most-likely to donate to your cause. Interest targeting can be a great place to start, as well as behavior, demographics, job title, or connections (friends of people who like your Page already). Need more inspiration? Look at your current database to identify the traits most similar amongst your most generous donors. Kick things up a notch by leveraging Website Custom Audiences to hone in on users that directly mirror exsisting donors in your system. 3) Keep Your Content Balanced Just because asking for donations is easier than ever for companies on Facebook, it doesn’t mean you can neglect the primary reason most users connect with you to begin with. Remember that content comes first, and that creating a personal connection with your fans will pave the road for longer, more valuable long-term relationships. Use your page to showcase how donations are used, and feature stories about the lives that previous donations have changed. Giving is still a two-way street. You have to provide an emotion connection before you can expect your fans to provide their credit card info. As with any campaign, it will be important to track who is clicking on their donation CTAs to measure what type of ROI is coming from their efforts, be they paid or organic. While no one platform can sustain a campaign alone, this update provides a new channel through which companies can drive incrimental donations from social—something I’m sure most nonprofits will really “Like.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Nonprofit Fundraising Originally published Aug 25, 2015 9:30:00 AM, updated February 01 2017last_img read more

Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare

first_img Website Design Originally published Nov 17, 2015 6:00:00 AM, updated February 01 2017 Does your website have what it takes to survive Black Friday?Last year, $1.5 billion in sales were generated on Black Friday — a new record for the post-Thanksgiving shopping holiday, according to Comscore. In addition to the impressive growth in sales, IBM stated that 51.2% of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices. While the scale of opportunity presented by Black Friday is no joke, many businesses — specifically ecommerce — fail to adequately prepare their websites for this uptick in traffic. So with the shopping holiday quickly approaching, we’ve put together a few last-minute tips to ensure your website is ready to handle the influx of traffic and potential sales. These tips are mainly directed towards ecommerce, however, most of them can be used by any business looking to strengthen their website for instances of high traffic. Traffic Management One of the big concerns for marketers and respective IT folks around this time is a surge in traffic. Many websites can see multiple-times the traffic that is standard during other times of the year, and it all happens over the course of a few days. So how do you ensure your website is ready for all of the impending visitors? 1) Contact your CDN provider.If you utilize a Content Delivery Network (CDN), check with your IT team to ensure they have reached out to the CDN provider and planned for the increased traffic. If you don’t utilize a CDN, talk to your web hosting provider and inquire about the traffic limitations and cost of an upgraded server. Generally a better server can help handle increased traffic and sustained volume. Before you agree to anything, make sure you ask about the time it will take to get the new server and any procedure to move over. You will want to be sure your website and content is on the new server before Black Friday to avoid any potential problems on the shopping holiday.HubSpot customers: If you use the HubSpot Website add-on, you’re covered. We have automatically built-in scalability to handle increased traffic and sustained volume over-time.Website SpeedAfter analyzing 26,000 websites through Website Grader, we found the average time for a website to display was 3.9 seconds. If your visitors are waiting any longer than three seconds for your website to display, you could be losing some of them — especially on mobile. So, how should we ensure our website loads as quickly as possible? There are a few last-minute things we can all do to recover lost milliseconds, which add-up.2) Compress and resize images.If you have any images — especially on your homepage and popular product pages — make sure they are sized appropriately. For example, if you uploaded a high resolution image of one of your products, but it’s only displaying as 500 x 500 on the page, the browser still has to load the entire original image.If you don’t have time to check through your entire site, we’d recommend at least going through your homepage and your top product pages to ensure they are optimized. For more tips and tools to help you reduce your images, check out this post on page weight from my colleague, Carly.3) Reduce or remove unnecessary third-party snippets.Third-party snippets that display content from another service take up valuable time to load. If you have any scripts on your website from a service that you’re no longer using, remove them. To do so, talk to your IT team about ensuring these are no longer on your website.While there are more complex, longer-term changes you can make to improve the speed of your website, the above changes should be relatively quick and help measurably improve the load time of your website for Black Friday.Trust & SecurityOne of the key concerns for shoppers online is ensuring their personal information is going to stay safe. We’ve covered a few key elements of trust below to help you ensure conversion rates are as high as possible for Black Friday.4) Display content that proves it’s safe to shop with you.Many ecommerce websites display safe shopping badges, and as long as you have this guarantee and service, it’s wise to display it. For example, Zappos shows a lock icon with their “safe shopping guarantee” at the bottom of every product page and also during the checkout process. 5) Ensure your return policy is clear and easy to find. Some shoppers like the added peace of mind that they can return an item if it doesn’t meet their needs. This can especially true with categories such as clothing home decor. To ease any concerns, make sure you have the return policy clearly stated on your website. For example, check out the return policy Pottery Barn includes on all of their product pages:6) Enable SSL. SSL, or Secure Sockets Layer, is a technology that encrypts the connection between your visitors browser and your website. At a minimum SSL, which can be seen when the URL contains HTTPS instead of the traditional HTTP, should be enabled for your checkout process to ensure the users private information remains safe, and the confidence they have shopping with you remains high.HubSpot customers: Anyone that hosts their website with HubSpot automatically gets SSL included at no additional charge. Search Engine OptimizationOrganic search can help generate additional sales from visitors looking for a specific item, but unsure of where to find it. While an SEO strategy takes time to implement, this audit is meant to address any significant omissions that could help contribute to more organic traffic and sales on Black Friday.As we mentioned before, many shoppers are carrying out their Black Friday errands on mobile devices. To help optimize your website for those visitors, check out this free mobile SEO guide.7) Optimize for specific keywords.If you don’t have time to go through all your assets and ensure everything is perfect, you should aim to make sure that your homepage and key product pages are optimized. To optimize for specific keywords, focus on including them in: titles, descriptions, headings, body content, alt text, and URLs.If you utilize a lot of imagery on your product pages, alt text is very important. To improve your site’s crawlability, be sure to go through all of your images to add alt text that is relevant to the item and ties back to the keyword(s) you’re optimizing for.  For more on keyword optimization, check out this post on SEO 101 from my colleague, Lisa. And for a more advanced dive into on-page optimization, download this free SEO template to help organize your strategy.What are you doing to prepare your website for the holidays? Let us know your best tips in the comments section below.Want more helpful tips to improve your ecommerce inbound marketing? Subscribe to receive HubSpot’s ecommerce blog articles delivered right to your inbox. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

8 Types of CTAs you Should Be Using in Your YouTube Channel

first_img5. Lead Generation CTAIn addition to using blogs, social media, and email marketing to promote your top performing lead generation content, you can also attach them to your YouTube videos. These videos can either educate your viewers on the same subject matter as your lead generation content or they can preview it, like this HubSpot video below:6. Drive to Website CTAWhen college students are in the midst of a two hour YouTube binge fest, you can probably blame Jimmy Tatro for it. He’s built an incredibly loyal and engaged following by making hilarious videos that millennials everywhere can’t get enough of.One way he monetizes his channel’s popularity is by placing an end-of-video CTA that drives viewers to his clothing store, where he sells shirts that rep his YouTube channel, LifeAccordingToJimmy, and his YouTube show, The Real Bros of Simi Valley.If you have a very loyal and engaged YouTube audience like Jimmy Tatro does, try guiding viewers to your product page after they watch your videos. When they’re hooked on them and love your brand, they’ll definitely be willing to support you. 2. Suggest Another Video CTAIf your audience starts dedicating entire YouTube watch sessions to only your videos, your brand trust and affinity will skyrocket. This will also boost your videos’ watch time, which is significant factor in the YouTube ranking algorithm.To get your audience to keep watching your videos one after another, you should suggest related videos that they’re more likely to watch than the suggested videos YouTube’s autoplay function recommends.Yes Theory does an excellent job of this. At the end of each of their videos, they prompt viewers to click on videos that are most relevant to the one they just watched, which has helped their channel garner over 128 million video views and 1.4 million subscribers.3. Subscribe to Channel CTASubscribers are important to your channel because YouTube will send them notifications about your new videos and feature your videos on their homepage. This means they’ll see your videos more frequently, which will help you generate more views.Subscribers tend to watch your videos longer than non-subscribers too, so the more subscribers you have, the more watch time your videos will accumulate, and the more likely YouTube will rank them higher on search and feature them in the related section.YouTube also keeps track of the number of viewers who subscribe to your channel right after watching one of your videos. So if one of your videos attracts a lot of new subscribers, they’ll reward it with higher rankings and more features in the related section.Business Insider does a great job of driving YouTube subscriptions by featuring an engaging CTA during their videos’ last 15 seconds, giving users ample time to subscribe. 4. Follow On Social Media CTAIf your audience likes watching your YouTube videos, they’ll probably enjoy consuming your content on social media too. By putting social media buttons in your videos, your most loyal YouTube subscribers could also turn into your most engaged social media followers.Walt-Disney leveraged social media buttons by placing them at the end of Moana’s trailer on YouTube. This encouraged people to follow the movie on Facebook, Twitter, Instagram, and Tumblr, allowing Walt-Disney to consistently push content about Moana to their new followers and generate more hype and awareness for the movie. Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? They would instantly cover your screen, screaming “Subscribe to my channel!” or “Watch my next video!”, forcing you scurry over to your mouse and click exit on every bubble before they completely ruined the beginning of the video you were trying to watch.These omnipresent bubble CTAs would always get on your nerves, but YouTube decided not to get rid of them entirely.Level up your YouTube channel with these free, customizable banner and thumbnail templates.They knew how important CTAs were for channel managers to boost views, watch time, and subscriptions, so, over the years, they made a concerted effort to keep enhancing their call-to-action capabilities. Today, CTAs more seamlessly blend into videos, and provide a much better user experience.YouTube CTAs can be a valuable way to drive viewers to your website and social media pages, so read on to learn about the eight types of YouTube CTAs that’ll not only boost your YouTube presence, but your entire presence online.8 Types of CTAs you Should Be Using in Your YouTube Channel1. Beginning of the Video CTAAccording to KissMetrics, 20% of viewers bounce from videos that are only 1 minute long and 40% of viewers bounce from videos that are 2-3 minutes long. If a significant chunk of your viewers bounce from your video before they even reach the CTA, placing it at the beginning of the video and leaving it there until it ends could generate more clicks. People who usually bounce before your video ends will have a chance to click on it, and the people who watch the video all the way through, who are also most likely to complete your desired action, will have a chance to click on it too. 7. Description CTAIf you don’t want to bombard your audience with pop-up CTAs during your video or if you run out of room to place CTAs on your end screen, you can use the description section of your videos to encourage viewers to take a desired action — most people read descriptions before or after they watch a video.Conor Maynard is a singer who uploads viral covers on YouTube, and he attracts subscribers, Spotify streams, and social followers by promoting his channel page, Spotify page, and social profiles in the description of his videos.8. Auditory CTAAbout a month ago, Backlinko analyzed 1.3 million YouTube search results and discovered a statistically significant correlation between comments and ranking. They also discovered when viewers share your videos on social media through YouTube’s own social buttons, they’ll boost your video rankings. Since YouTube uses video comments and social shares to gauge whether your video is high-quality, you should ask your viewers to share your video on social and spark debate in the comments by asking them to continue the conversation your video started. Originally published Apr 30, 2018 6:00:00 AM, updated October 30 2019 Topics: Youtube Marketing Don’t forget to share this post!last_img read more

Comparing Mike Gundy and Bob Stoops Home

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. I think it’s safe to say if I’m picking a home, I probably wouldn’t be too choosy about which home to pick between Mike Gundy and Bob Stoops. [Assuming I have a couple milly to throw away]. But just for fun, how do the two head ball coaches homes compare? Here’s some pictures from Mike Gundy’s abode (Courtesy of extreme campers from 2015):Screen Shot 2016-08-15 at 6.56.55 AMScreen Shot 2016-08-15 at 6.57.08 AMScreen Shot 2016-08-15 at 6.56.33 AMAnd here’s a few photos from Stoops house, and a slight video tour from a pool party over the weekend:[2015][2015]Screen Shot 2016-08-15 at 7.22.30 AM fun had @OU_CoachStoops’ house this evening.?? ➡️— Oklahoma Football (@OU_Football) August 13, 2016I’d bet that Stoops house probably doesn’t draw comparisons to the Bass Pro House, but either way, it would be preetttyy dang difficult to pick between the two. Fortunately for us all, we’ll probably never have to choose. ?last_img read more