Content Marketing For Book Nerds

first_imgIn line with its tech roots, Oyster’s magazine is building in calls-to-action and personalization features alongside its content.”Kevin will lead new editorial initiatives and build out a new content brand uniquely developed for our product and readers,” Willem Van Lancker, Oyster’s chief product officer, wrote at the time of Nguyen’s hiring. “We believe the best product lies in the pairing of high-quality editorial with our work in personalization, data science, and design.”Literary criticism is a crowded space, but with each site focusing on unpacking its own offerings—Scribner will primarily cover authors and books published by Scribner; The Oyster Review will write about books available through its parent company’s service—advertising and scale aren’t necessarily the goals.Instead, Scribner and Oyster are investing in themselves, using magazines as additional entry points for potential consumers—probably a good place to start with book nerds. Two book companies from different ends of the spectrum are now using magazines to promote themselves. The 168-year-old book publisher, Scribner, and Oyster, the buzzy Netflix-for-books startup, each launched content marketing efforts in the form of digital literary magazines this week.The former’s is actually a relaunch, of sorts—the original Scribner’s Magazine was published from 1887 until 1939. Its new iteration, Scribner Magazine, will be getting digital-only treatment though, publishing criticism, reviews and essays on a weekly basis instead of original fiction and nonfiction works in a monthly print magazine, like its predecessor.”What do you read? How do you write? What’s the origin of the book?…We’re trying to respond to that appetite,” Nan Graham, the company’s SVP and publisher, tells the Wall Street Journal. “I’ve wanted to do something with the old Scribner’s Magazine for a long time because it was such an important part of the culture.”Oyster is going in a similar direction with the launch of The Oyster Review. The company, which lets readers pick from a digital library of 500,000 titles for a monthly fee, hired Kevin Nguyen, a former books editor for Amazon, as editorial director for the project in September. Like Scribner, Nguyen and his team will be offering up criticism, culture, essays and other content about books.last_img read more

NCLT rejects Cyrus Mistrys contempt plea against Tata Sons

first_imgThe National Company Law Tribunal (NCLT) on Wednesday (January 18) dismissed a contempt petition filed by two Cyrus Mistry family firms against Tata Sons and its directors. The two firms brought allegation of violation of NCLT directives to remove Mistry from the Tata Sons’ board. However, the bench has given Mistry family firms a liberty to file an affidavit within three days from the time Tata Sons holds an Extraordinary General Meeting (EGM) on February 6, Press Trust of India (PTI) reported. Also read: N Chandrasekaran appointed Chairman of Tata SonsPronouncing the judgment, a division bench of the NCLT said: “The contempt petition is dismissed.”The division bench was of the view that the action of Tata Sons cannot be amounted to contempt of court. In its petition, Cyrus Investments and Sterling Investment sought the NCLT’s ruling barring Tata Sons from “convening or holding of the EGM scheduled for February 6, 2017, or any other date or from transacting any business thereat, PTI added. The two Mistry family firms had filed the contempt plea saying that the conglomerate committee “a breach.” Tata Sons on January 3 had given a special notice contesting the removal of Mistry as director of the board. On its part, Abhishek Manu Singhvi (counsel for Tata Sons) said that both —Tata Sons and its directors — did not commit any contempt of NCLT by calling for an EGM contesting Mistry’s removal. Further, he said the conglomerate was seeking Mistry’s ouster as a director since he was acting in a manner which was damaging the company and its reputation.Tata Sons had removed Mistry from the post of chairman of the $100 billion salt-to-software conglomerate last October. Since then, allegations have been flying both ways between Mistry and Ratan Tata.last_img read more

Top award winning authors to make their way to Jaipur litfest William

first_imgA Star-Studded lineup of international writers, including Commonwealth Prize winner Aminatta Forna from Sierra Leone, Booker Prize winner Howard Jacobson and Orange Prize winners Linda Grant and Madeline Miller, will lend glamour to the DSC Jaipur Literature Festival scehduled for 24-28 February.Commenting on the international line-up, the festival co-director and historical novelist William Dalrymple said on Friday: ‘It is going to be an absolutely extraordinary five days and I only wish it were possible to clone oneself so that one could attend five sessions simultaneously.’ Also Read – ‘Playing Jojo was emotionally exhausting’Dalrymple said the ‘non-fiction list was especially strong this year’.‘We have no less than three winners of the Samuel Johnson Prize for non-fiction – Frank Dikkoter on Mao, Wade Davis on Everest and Orlando Figes on Stalin’s purges _ while Pulitzer winner Andrew Solomon will speak on his remarkable new book, Far From the Tree, he added.In a communique, the organisers said the festival will also introduce Indian audiences and readers to noted British historical novelist Lawrence Norfolk and three of Britain’s most popular literary writers – Sebastian Faulks, Deborah Moggach and Zoe Heller – whose award-winning books have been adapted into the highly acclaimed movies Birdsong, Also Read – Leslie doing new comedy special with NetflixThe Exotic Marigold Hotel and Notes on a Scandal.The festival will also host Abraham Verghese – one of the leading writers of Indian origin in the US and two of the ‘most respected novelists in the Arab world, Ahdaf Soueif and Tahar Ben Jalloun’.It will also bring back South Asian sensations Nadeem Aslam and Mohammad Hanif and will introduce Jamil Ahmad, along with Ariel Dorfman, a playwright and author from Chile.‘From Harvard, we have Diana Eck, whose book India: A Sacred Geography has been one of the hits of the past year, philosopher Michael Sandel, who will bring his popular BBC Radio 4 series The Public Philosopher, to Jaipur and leading cultural theorist Homi Bhabha’.Beside the international stars, the festival will host literature in 17 Indian languages as well.last_img read more

Girl commits suicide after being rebuked

first_imgKolkata: In a tragic incident, a Class VIII student from Canning in South 24-Parganas committed suicide by consuming poison after she was rebuked by her family members.The victim girl has been identified as Masuda Khatun, a student of a local school. Locals told police the victim might have been rebuked by her parents for she had failed in an examination. It was also learnt that after being rebuked by her family members, the victim locked herself inside her room and consumed poison. She was a resident of Taldi village of Canning. Also Read – Rain batters Kolkata, cripples normal lifeThe incident occurred on Tuesday night. Despite knocking on her door repeatedly on Wednesday morning, the family members did not yield a response. They later broke open the door and found her lying on the bed. She was immediately rushed to a nearby hospital where the doctors declared her brought dead. The incident sparked tension among villagers of the locality. Police later reached the spot and started a probe to ascertain the exact reason behind her committing suicide. Police also came to know that the victim used to be busy on her mobile most of the time when at home. Also Read – Speeding Jaguar crashes into Mercedes car in Kolkata, 2 pedestrians killedPolice are investigating if there is any other angle into the incident. They are investigating if she had committed suicide after being jilted in a love affair or there was any foul play behind her death.The investigating officers are also probing to know if anybody had instigated her to commit suicide. The body has been sent for autopsy. The police are also interrogating the family members of the victim in this connection.last_img read more

Bill Gates Says These Tech Innovations Will Change the World

first_imgFebruary 28, 2019 Bill Gates has made his fortune, and has given much of it away, thinking about the endeavors that will make our the world a healthier, connected and equitable place. Recently, the MIT Technology Review asked the Gates Foundation and Microsoft co-founder to share the inventions and technologies that he believes will effect real change this year and beyond.Some of the advances he offered up include projects such as Dactyl, which teaches robots how to develop fine motor skills like flipping a block in its hand, and work being done to develop machines that could pull carbon dioxide from the air to lessen the effects of climate change.Given his interest in improving conditions around the world, it’s unsurprising that most of the innovations on Gates’s list focus on wellness.Related: Bill Gates Made These 15 Predictions Back in 1999 — and It’s Scary How Accurate He WasSome of these include green toilets that can get rid of waste and treat water at the same time, plant-based meat alternatives that are developed in the lab, customized cancer vaccines tailored to an individual patient’s needs and a capsule with a mini microscope attached to it that would allow physicians to check kids and infants for gut issues without having to use anesthesia.Looking even further ahead to the future, Gates shared what we wanted to see on his potential list 20 years from now.“I would hope to see technologies that center almost entirely on well-being. I think the brilliant minds of the future will focus on more metaphysical questions: How do we make people happier? How do we create meaningful connections? How do we help everyone live a fulfilling life?” Gates wrote. “I would love to see these questions shape the 2039 list, because it would mean that we’ve successfully fought back disease (and dealt with climate change). I can’t imagine a greater sign of progress than that.” Register Now » Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right.center_img 2 min read Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goalslast_img read more