Meet the nominees: Cape Town International Film Market Festival “Most Patriotic South African Arts Ambassador” Award

first_imgBrand South Africa has partnered with the Cape Town International Film Market Festival (CTIFMF), to strategically uncap the creative industries as an imperative contributor to the Nation Brand image and competitiveness. As a result, the “Most Patriotic South African Arts Ambassador” award category was created by Brand South Africa to promote Nation Brand pride and patriotism.A call to entry was put out, and the public had an opportunity to nominate young South African creatives doing amazing work in their respective fields. After a thorough adjudication process, the following three nominees were selected:Trevor NoahTrevor Noah is a South African comedian, writer, producer, political commentator, actor, and television host. He is known for hosting The Daily Show, an American satirical news program on Comedy Central. Born in Johannesburg, Noah began his career as a comedian, presenter, and actor in his native South Africa in 2002. Trevor established a thriving stand-up comedy career in South Africa before he moved to the USA to expand his career opportunities. Zwai MbulaZwai Mbula is a South African marimba and percussion player who combines traditional African music with modern pop, Afro Jazz and World music. Zwai grew up in Guguletu Township in Cape Town and was surrounded by marimba music. He took up the marimba at age 12 when he joined a group at the local community centre. The group won the Shell Road to Fame Talent Show in South Africa in 1996.Zwai studied at The College of Music at The University of Cape Town and has played in a variety of bands across a range of different styles of music. For eight years, Zwai was a member of the very successful marimba band, Abakhaya who represented South Africa music at the FIFA World Cup of ’98. In 2010, Zwai released an album showcasing his musical heritage and conveying the spirit of South Afrian music. It features some of Cape Town’s top jazz musicians, including Allou April, Spencer Mbadu, Robbie Jansen, Nyamie Mbula and Lush Nqikashe. Russel HlongwaneRussel Hlongwane is an arts administrator and creative industries consultant. His area of interest is in heritage; tradition and modernity in South Africa and Africa as a broader frame. He is strongly engaged in film, music, and design with an interest in pedagogy and the mechanics of the creative economy.Based in Durban, Russel works with a broad range of arts organisations through his arts advocacy portfolio. These include Arterial Network, the Performing Arts Network of South Africa, KZNSA Gallery and ASSITEJ. Russel co-founded, Onexus Music Business, a music business education company that teaches emerging musicians about the ever-changing music industry. He recently established a lean consultancy, Cultural & Creative Commerce, a formal entity that allows his creative production and administrative based work to coalesce and exist in a complementary manner.last_img read more

Ag Leader launches InCommand displays and AgFiniti mobile as next generation precision ag products

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Ag Leader Technology, a leader in precision farming hardware and software solutions, announces the newest product in its popular precision farming display line up. The InCommand family, comprising of the InCommand 1200 and InCommand 800, brings a host of valuable features and the ability for growers to easily take their precision maps and data with them on their iPad, new with the AgFiniti Mobile app.The InCommand display improves real-time decision-making with features such as enhanced mapping with row-by-row detail and split screen view which will allow growers to identify machine control issues easier and sooner. Paired with AgFiniti Mobile, growers can seamlessly take their maps with them on their iPad at the end of the day, allowing for quick and convenient decision making on the go.Additionally, the InCommand displays feature an integrated lightbar, tablet-like user interface consisting of an app filled homescreen and pan, pinch, swipe gestures, similar to the mobile devices growers are using today. The reliable and dedicated InCommand displays will continue to provide all the same machine guidance and implement control functionality users have come to expect from Ag Leader.“The InCommand displays build on our proven platform of efficient machine and implement control to include features designed to make critical decisions inside and outside of the cab,” said Al Myers, Ag Leader Technology President. “With AgFiniti Mobile, growers can sync their iPad with the InCommand display for viewing their maps and data on the go.”The new InCommand displays are available to order through Ag Leader dealers. AgFiniti Mobile is a free download from the Apple App store, available in early December.For more information visit read more

CoA chief Vinod Rai on hunt for next India coach: The process has to be undergone

first_imgCommittee of Administrators chief (CoA) Vinod Rai squashed all reports of a rift between India captain Virat Kohli and coach Anil Kumble.Rai spoke to India Today, days after historian Ramachandra Guha became the first member to resign from CoA after citing various factors. Guha in a hard-hitting letter to Rai had backed Kumble’s extension as coach and had slammed the superstar culture still prevalent in Indian cricket.”Nothing reinforces it. I can assure you that our captain Virat Kohli is an absolutely through professional and Anil Kumble is a person of great achievements.”Earlier, Kohli also came out and denied any reports of a rift between him and the coach.”There has been lot of speculation and lot of things being written by people without actually being part of the dressing room which is very strange. There are no problems (with coach Anil Kumble). As I said before if something is placed in a process, I don’t understand why people are creating so many speculation about it. It was followed last time as well and nobody created issues. It’s the same process. The team is totally focused on the Champions Trophy,” said the 28-year-old.Kohli further said that the journey with Kumble was really good.”It’s been really good. The whole journey has been good,” Kohli added.Kumble was appointed coach by a committee that comprised of Sachin Tendulkar, Sourav Ganguly and VVS Laxman and he’s one year term is coming to an end soon. Talking about the process of appointing a new coach, Rai said that there is a process and it will be followed.advertisement”Whatever has to happen, has to be done with a due process. Last year when Kumble was appointed, he was appointed by a committee of specialists in that game. Whether it’s a process of an extension or the process of renewing a contract or appointing somebody new…that process has to be undergone.””You must acknowledge that there is no more credible committee than that of Sachin, Sourav and VVS Laxman,” he added.The CoA chief also said that the board is taking every possible step to ensure the security of the players after the attacks in Manchester and London.”Our security officer is in touch with them and we’re going to take every step possible to ensure that our team, our support staff and all our members are totally secure,” said Rai.India won their first match against Pakistan by 124 runs at Edgbaston and will next play Sri Lanka at The Oval on Thursday.last_img read more

6 Power Tips To Use Google Like An Expert

first_imgA few weeks ago, I authored an article here with some quick tips on how you could improve your Google searches.  It provided some of the most useful features of Google that are relatively straight-forward, but few people knew about.  Originally published Mar 30, 2007 12:14:00 PM, updated March 21 2013 The response to the article was overwhelming.  Both those relatively unfamiliar with Google’s advanced features and those that were Google experts seemed to like the article.  The experts likely bookmarked the article to send to their friends and family. If you have some favorite tips that I missed above, please share them in the comments.  Seems that there is no end to the creative uses for the Google search engine. 2.  Current Time In Major Cities     Example:  The Lookout     Example:  100 Euros in US dollars     Example:  time in Tokyo     Example:  72 inches in cm 6 Power Tips To Use Google Like An Expert :  You can have Google tell you the current time in most major cities of the world. :  Find the approximate value of one international currency in another.     Example:  weather in 02142 3.  Currency Exchange :  Find the local weather in any area in the United Statescenter_img 1.  Unit Conversions      Example:  GOOG 5.  Movie Schedule 6.  Stock Quotes 12 Quick Tips To Search Google Like An Expert Here’s the first article, if you haven’t read that one yet:  :  Enter the name of a currently playing movie and Google will help you find local showings. :  You can enter common units and convert from one to the other. :  Just enter the stock ticker symbol as your query. In any case, as a follow-up to that article, I’d like to share another set of quick tips to improve how you use Google’s search bar.  Many of these were user contributions as comments to the original article.  Thanks to those that shared their favorite tips. 4.  Check The Weather     Example:  The Lookout in 02142 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 Steps to an Even Better Business Blog

first_img . While blogging is important, it can also be challenging. Once you have mastered the art of regularly creating content for your blog, it is time to take it to the next level. business blogging not only supports lead generation – it also provides thoughtful, engaging content needed to – Having headers in your post serves two purposes. First, it tells search engines what that particular article is about. Second, and more importantly, it allows readers to better understand your information. Pages with endless paragraphs can easily cause fatigue and get abandoned. By placing headers in between each idea in your post, you allow the reader to consume all of your post more easily or let them scan to the parts of the article that are valuable to them. Have you ever heard of a person complain that a blog post had to many headers? I haven’t. 6. Turn Comments Into an Extension of the Post The next level of business blogging is really about doing what may seem simple, but exercises a major impact on your – Comments can often be more valuable than the original blog post. For this to happen, blog posts need to encourage the right type of comments. Blog authors should ask smart question and include them at the end of each post. If a blog post contains a list of ideas, invite commenters to add to that list. By asking others to add to the post, it empowers readers to become a part of the issue the post addresses. success. be successful on social media 7. Use CTAs to Continue Education Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. However, successful 2. Include Several Headers Per Post Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack  –  Headlines are a critical element of your blog posts. They tell humans and search engines what your article is about when they see it in search results, on Twitter, on Facebook, on LinkedIn, or in email. One of the best ways to work on clear headlines is to shorten them as much as possible. Try to never have a blog post headline be more than 9 words. If you can get it shorter, that is even better. The simpler your article, the more it will spread. 1. Write Short and Clear Headlines business blogging – Many people will tell you to put an image in every blog post, but that isn’t enough. The image has to be contextual, it must connect with the idea of your post. The majority of your readers will see the image before they have read one word of your post, so it is critical that the image helps them understand the general topic and theme of the post. – Some words are simple to use but don’t add any value to a blog post. Words such as “just” and “very” simply add wordiness and distract from the overall message of your content. Take a few minutes to read over a blog post draft and remove words that don’t add value to your message. 5. Set Expectations with Headlines What business blogging tips would you add to this list? Originally published Apr 13, 2011 3:25:00 PM, updated October 18 2015 7 Ways to Take Your Business Blog to the Next Level “Your Blog Post That Has A Video [Video]” 4. Include a Contextual Image – Headlines are so important that a second item needs to be added to this list to address them. Your headline should reveal what content format the post contains. A post has a different appeal to a reader if it is a 2-minute video as opposed to a 600-word text. One way to do this is to bracket a content type at the end of your headline: Photo Credit: moyogo 3. Get Rid of Wasteful Words – Calls-to-action (CTAs) turn a blog into an important lead generation tool. But when done right, CTAs can be more valuable to blog readers. Think of a blog post as a primer: it is a brief look into an issue. Let’s take this post as an example–it gives readers interested in business blogging some brief information to get better. But if they want even more, then the CTA at the end of this post that connects them to an entire ebook on business blogging, quickly provides them the additional information they were looking for in a simple and contextual way. For readers who aren’t looking to learn more at this time, they can simple read the post and then move on to something else.last_img read more

4 Simple Steps to an Optimized Twitter Presence

first_img Twitter Marketing Originally published Nov 28, 2011 7:30:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Many of you probably joined Twitter to market a business. While marketing may be your primary focus, the Twitter also emphasizes an element of personal branding you shouldn’t neglect. Have you optimized both your business and personal Twitter presence to enable people to learn more about you and your business?If you haven’t, keep reading. David Meerman Scott shares a set of elements you should optimize within your Twitter profile. Let’s look at the four major components of a Twitter profile for better optimization:1. Your Twitter Background The first component you can optimize is your Twitter background. As a Twitter user, you have the opportunity to upload a custom image or pick one of Twitter’s suggested templates. Don’t use the default. David’s Twitter background, for instance, is an image of an antique typewriter. “It’s like my personality,” says David.A customized Twitter background is great for conveying something about you or your brand’s personality. What is more, it makes you more unique, helping you stand out from the crowd of other Twitter users. Not sure how to go about creating a custom Twitter background? Check out our video tutorial.2. Your PhotographThe second element of a Twitter profile that you will need to optimize is your avatar. Again, don’t use the default “egg” image. That won’t help you differentiate you or your business from the rest.Many people use photos that don’t help Twitter users recognize their identity. There is either too much going on in the photo, or it has been taken from too far away. These types of images might be great at conveying your personality, but they aren’t necessarily optimized for branding. Instead, for personal profiles, you should consider using a headshot that clearly shows your face so you can be easily recognized in the Twittersphere. For business accounts, use an image that portrays your company logo or brand.3. Your Twitter BioYour bio is the third thing you should optimize on your Twitter profile. It’s easy to just put a laundry list of stuff in there to define you or your brand, says David. But why not come up with a full sentence that describes you or your business? Also, make sure you include a link to your website or blog, where visitors can go to learn more about who you are and what you do. 4. Your TweetsDon’t forget to also optimize each of your tweets. Always share valuable content and use action-oriented language. As we have discussed previously, verbs are the part of speech that generates the most shares on Twitter. Post regularly — even over the weekend. We have found that Saturdays and Sundays perform well in terms of engaging people through tweets.Make sure your updates also include links to landing pages, a technique that will enable you to generate leads from Twitter. In this way, your social media efforts will directly impact lead generation.What are some practices that you have leveraged to optimize your Twitter presence, both for personal and business use? Topics:last_img read more

How to Work Less, the Modern CMO & More in HubSpot Content This Week

first_img Topics: Originally published Mar 23, 2014 8:00:00 AM, updated February 01 2017 This week in HubSpot content: time. It structures our days; it structures our lives. It can seem to fly by or drag on, but an hour always consists of 60 minutes, a week always consists of seven days, and so on.”The future is something which everyone reaches at a rate of 60 minutes an hour, whatever he does, whoever he is.” – C.S. LewisAs time progresses, businesses must adjust to keep up with trends and the evolving industry. In sales, timing can often be the difference between closing a deal and losing a sale. Then, of course, there are always the issues of time management and productivity, no matter what department. This week in HubSpot content, we discussed time as it relates to all aspects of business to help you optimize your marketing, sales, and your productivity.Where Nonprofits Spend Their Time With Social Media Marketing [New Data]All things take time.While it’s now widely understood that all businesses need to dedicate some of their time to developing and managing a social media strategy, it seems everyone has a different perspective on how exactly that time should be spent. Fundraising software company Bloomerang recently surveyed over 9,000 small- and medium-sized nonprofits to determine exactly how they use social media. In this blog post, discover the details of the survey as well as highlights from its results.How to Monitor and Improve Your Site’s Load TimeTime is of the essence.Although a lot of focus is geared toward SEO and Page Rank as companies attempt to get their website pages to the top of Google search results, many companies overlook the importance of site performance and page load time. Not only are internet users intolerant of long load times, but Google has actually confirmed that it uses load times as a ranking factor for search. Read this blog post to learn more about how to monitor and improve your own site’s load time.It’s 10 PM … Do You Know Where Your Audience Is? How Time of Day Predicts Return VisitsHistory repeats itself.People have daily routines. We’re all creatures of habit, after all. Chartbeat Lead Data Scientist Josh Schwartz decided to test whether this was true in the online world as well. Do people tend to visit the same websites at the same time every day? Find the answer to this question as well as what it means for your business in this blog post.How to Close More Inbound Sales Deals With Timely Trigger EventsTiming is everything.There is no secret formula to guarantee a sale; otherwise, everyone would be a successful sales rep. However, there are some little tips and tricks that can help you improve your sales. This blog post offers some insight from a HubSpot sales rep into how you can use timely trigger events to help improve your close rates.How to Work Less and Accomplish More: 4 Career Principles to Live ByThere are only so many hours in a day.For business owners, there’s always way too much to do and too little time. No matter how much you work, you’re likely always left feeling like there is so much more you need to accomplish. In this post, learn the four career principles that will allow you to work less — but accomplish even more.From Traditional to Digital: The New Role of the Modern CMOTimes have changed.The role of the CMO traditionally involved directing ad campaigns targeting specific demographics. However, in recent years, consumers have converted to digital technologies for their search and purchasing needs, redefining the role of the CMO. In this post, learn about the new role of the modern CMO and how traditional CMOs can go about making this transition. Productivity Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Fresh Ways to Get Better Results From Your Blog Posts

first_imgCongratulations! You’ve published a blog post. After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title … the hard work is all done, right? Right?Not so fast, my friend. While we all wish we could just sit back, put on a pot of tea, and watch the traffic to our posts come pouring in, it doesn’t quite work that way.To get more eyeballs on your new blog post, you need to do more than just hit “publish.” You need to optimize that content, promote it, share it, and get it in front of the right people. How you do that all depends on the post, but if you’re struggling for some ideas, here are 10 things you can do once you’ve written a new blog post to get the most out of your efforts.1) Add a teaser to your email signature.Adding your most recent blog post to your email signature is one clever way it can support your marketing. You can create a custom email signature using HubSpot’s email signature generator, which allows you to feature a link to your blog or your latest post.2) Shorten your post’s URL and use it to link to your post on social networks.Short URLs are way easier to share and remember than their longer counterpart. You can use to shorten your URLs, or if you’re a HubSpot customer, every blog post’s URL is automatically shortened and tracks clicks. (HubSpot customers: Learn more about your automatically shortened URLs here.)Include your new shortened URL in social media posts promoting your new blog post. When posting, keep these two best practices in mind, too:Use images to promote your post, as this has been proven to significantly increase engagement on both Twitter and Facebook. Switch up the language you use in your posts, as well, instead of just tweeting the title with a link — analysis on tweet copy from the @HubSpot account revealed that the difference in number of clicks on a “title tweet” (a tweet that includes the title of a blog post + a link to that post) versus a “copy tweet” (a tweet that presents the blog post as a sentence or question) was not statistically significant. Be sure to include both types of copy in to humanize your updates and give your social media posts a little variety.3) See if your post can help others on Twitter.Search for related hashtags or keywords on Twitter and see if your blog post can answer anyone’s questions or contribute to a discussion — and remember to use the shortened URL when responding.4) Share your blog post with prospects.Did you just publish a blog post that would be really useful to a particular lead or customer? Send the post their way via a tweet or a quick email. (HubSpot customers: In Social Inbox, notice each tweet is color coded to help you identify customers and leads in your Twitter stream.)If you’re offering them helpful and relevant information, they’ll appreciate that you thought of them and might think of you more as a trusted source of information. Click here to learn more about matching content to folks in every lifecycle stage.5) Share your blog post with colleagues.Think about the social reach of all of your colleagues combined — don’t let the opportunity to reach those audiences go to waste. The key is making sharing as easy as possible for your colleagues. When your blog post goes live, send an internal email that includes the title of your post, a brief explanation, and a shortened link to the post. Make it even easier by created a few ready-made tweets that include the link and are under 140 characters.6) Syndicate your post on LinkedIn and other websites.LinkedIn can be a great place to syndicate your content because anything you publish there is automatically pushed out to everyone in your network and could be featured in one of the many topical LinkedIn channels. Publishing there has been rolling out to all users since February 2014, and if you’re linking back to your original post, you shouldn’t be too worried about duplicate content.Other places to try syndicating your blog post include Quora and Medium, where you can take advantage of their additional promotion of popular posts.7) Give it a boost using paid marketing.Take advantage of paid content distribution opportunities to amplify your message and supplement your reach on organic search. These opportunities include Twitter Ad campaigns, Facebook campaigns, and LinkedIn’s Sponsored Updates feature. Content discovery platforms like Outbrain and Taboola also can well.Just be sure you spend a lot of time defining your target audience on each platform so you get the most bang for your buck. (You can learn more about paid content distribution here.)8) Pitch your post to the press.Authoring a well-written blog post helps position you as a topic expert — something journalists are always looking for. It’s not easy to pitch to the press, but if they do pick up your post, it could mean a big bump in traffic for your website. The potential ROI of writing a simple email is worth it, but you’ve got to make sure you’re writing the right email. Journalists can receive hundreds of pitches in a day, so be sure to include concise bullet points describing the main point(s) of your post in your email pitch so they don’t have to click through to anything. Finally, don’t make any careless grammatical errors or misspell the reporter’s name — it usually means they trash your pitch. (Learn about more silly mistakes to stop making in your pitches here.)9) Post teasers to discussion boards or other websites.You want new eyeballs on your blog post, and a great way to entice new readers to come to your website is by posting a compelling thought or question on an external site, such as or a LinkedIn Group, along with a shortened link to your new blog post. As long as your content is relevant and adds to the discussion (and you’re not the only one posting self-promotional content on the site), it’s not spammy.10) Include the post in a “kit” offer.In the long term, if you find yourself writing several blog posts that are related to each other under an umbrella category, consider bringing them together into a “kit” offer. Gate this offer behind a landing page form and collect contacts when people download. (Like this idea? Learn more about how to repurpose blog posts into ebooks here.)What do you do after publishing a blog post to generate more traffic? Topics: Originally published Oct 3, 2014 6:00:00 AM, updated February 01 2017 How to Write a Blog Post Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

first_img Originally published Oct 6, 2014 8:00:00 AM, updated October 14 2019 Facebook Business Pages It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy.Thing is, as more and more Facebook features change, so does the process of setting up a Page.Don’t waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro.Watch Our 15-Minute Master Class on Digital AdvertisingThe following presentation provides a visual tutorial to help you get your Page up in no time (you can also read the transcription below). Over 600,000 have found this tutorial helpful, hopefully it proves beneficial for you or a marketer you know, too. (And if you’re looking for more tips and resources for a new business, check out our comprehensive guide to Facebook marketing).How To Create a Facebook Business PageStep 1: Choose a Classification.To begin, navigate to This page will showcase six different classifications to choose from:Local Business or PlaceCompany, Organization, or InstitutionBrand or ProductArtist, Band, or Public FigureEntertainmentCause or CommunityEach of these classifications provides more relevant fields for your desired Page.For this tutorial, we’ll select the second option: company, organization, or institution. After selecting our desired classification, we’ll be asked for an official name for our Business Page. I recommend carefully selecting your name. Although Facebook allows you to change your name and URL once, it’s a difficult and tedious process.Step 2: Complete Basic Information.Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.Finish “About” SectionThe “about” section will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.This is also where you can select your unique domain (that, as mentioned above, can only be changed once). For example, the Sidekick by HubSpot Facebook Page employs the URL Upload Profile PictureNext you’ll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, the recommended size is 180 x 180 pixels.Add to FavoritesEvery individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here — similar to bookmarking a web page in your web browser — for easy access. Reach More PeopleFacebook will prompt you to create an advertisement to draw attention to your Page. Whether employing paid tactics is a part of your strategy or not, I recommend avoiding starting any ads at this stage — there’s no compelling content on the Page yet that would convince them to ultimately “Like” your page. Step 3: Understand the Admin Panel.The basic skeleton of your Business Page is now live. Facebook will ask if you’d like to “Like” your Page. Again, I recommend avoid doing so at the moment. This activity will appear in News Feeds of those you’re connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you’re really ready for people to view the Page.In the top navigation, you’ll see an option for “Settings.” Click that. Along the left side, a vertical navigation bar with different sections should appear. We’ll focus on three core ones now:Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.Notifications: This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.Page Roles: Whether or not you’ll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include:A public relations manager who needs to respond to any delicate questions.A support representative who can assist those asking technical questions.A designer tasked with uploading new photo creative to the Page. Step 4: Populate Page With Content.Now it’s time to actually publish content to your Page and then invite users to be a part of your growing community. Let’s start with the basic content needed to get your Page kicking.PostsThe rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options:Plain text statusPhoto with captionLink with captionVideo with captionEvent pageLocation check-inWhen posting on your page, just be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little grey arrow in the top-right corner of each post and then click “Pin to Top” to move one of your posts to the top of your Page’s Timeline for seven days. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.If you want to dive deeper into Facebook posting best practices, check out this blog post. Cover PhotoThis is the large, horizontal image that spans the top of your Facebook Page. Typically, this is a branded image to help attract people to your Page. The official photo dimensions are 851 x 315 pixels. To help you create these cover photos, we have free PowerPoint templates here pre-sized for the right dimensions.Now that there’s content on the Page, we can start strategically inviting users to Like it. I recommend inviting users in the following cadence:First, invite colleagues to Like your page and its content to build some initial activity.Second, invite supporters in your network. Encourage them to engage.Third, invite customers. With some activity now on the Page, they’ll be more interested.With content published and users invited, you can go to the “Activity” tab in your Page’s top navigation to monitor how people are engaging with your Page and content.Step 5: Measure Your Growth.Finally, we need to measure our efforts to ensure we’re making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the “Insights” option in the top navigation to see the following:Overview: This tab shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement. Likes: This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to see the breakdown of paid versus organic growth. Reach: This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.Visits: This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.And if you really want to spend time perfecting your Facebook content strategy, watch this brief tutorial on how to analyze exactly that.And voila! You have a Facebook business page. Now go post interesting content and amass a loyal base of fans!Want to see how HubSpot uses Facebook? Like our Facebook Page here.Editor’s note: This post was originally published in 2010, and it’s since been completely updated for accuracy and comprehensiveness. Topics: How to set up a Facebook Business Page:Choose a classification.Complete basic information.Understand the admin panel.Populate page with content.Measure your growth. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

New Social Media Marketing Benchmarks: How Does Your Company Stack Up?

first_img284 million. That’s how many monthly active users Twitter has.Believe it or not, Instagram has actually surpassed Twitter with 300 million monthly active users. (For comparison, the fourth most populous country in the world, Indonesia, has a population of 255 million.)And then there’s Facebook, with 1.35 billion monthly active users. That’s billion … with a “b.” In other words, Facebook’s user base is just a hair smaller than the population of China, the most populous country in the world (with about 1.37 billion people).Stats like these help convince modern marketers like us that social media is indeed worth our time and energy. The numbers help us grasp just how much potential there is for engaging with prospective customers on the social web. They inspire us to act.What these oft-quoted stats on social media usage don’t do, however, is show us how to act. They fail to provide us with any actionable insights into how we can actually improve our social media marketing. That’s why we created the 2015 Social Media Benchmarks Report, which uses data from 7,000+ businesses. The report sheds light on metrics associated with social posting frequency, social following, and social engagement. Use it to benchmark your own social metrics against businesses in your industry and/or against businesses with a comparable company size.To give you a quick overview of the types of data you’ll find in the report, I put together a few interactive charts using the infographic creation service, up: Here’s the average number of social media posts companies publish per week (across all social networks), broken down by industry. If you click on the small circles up top (e.g., Image posts, Facebook posts, Tweets), the data will update accordingly. You can also hover over the bars to reveal the exact figures.Avg. Posts per Week (by Industry) |Create infographicsAs you can see, the real estate industry dominates all of the posting categories — with the exception of tweets, where the marketing services industry takes top honors. Keep in mind, however, that posting more often doesn’t necessarily guarantee more engagement or overall success. More on that later!Next up is the same data set, only broken up according to company size.Avg. Posts per Week (by Co. Size) |Create infographicsThe general takeaway here: Overall posting frequency is pretty flat across our four company size groups. However, the largest company size (201+) does take top honors, publishing 11.25 posts per week on average.When we look at image posts and Facebook posts, results are more staggered. And with tweets, we see that post frequency increases with company size. (Although the company size groups in the middle of the pack — 11 to 50 and 51 to 200 — have nearly identical tweet-per-week averages.)Alright, let’s move onto some social following metrics. The graph below shows both the average and median number of social followers companies have (across all social networks), by industry.Social Following (by Industry) |Create infographicsSo, the largest average following and largest median following awards both go to the non-profit/education industry. (Median, FYI, is simply the middle number in a series of numbers arranged in order of value. It’s another tool for finding a good representative number for your sample. And, unlike the average, it doesn’t get thrown off if there happens to be one or two extreme values in your data set.)Speaking of data sets, here’s the same one you just saw — only this time, it’s organized by company size:Social Following (by Co. Size) |Create infographicsAs you can see, the largest companies (201+ employees) have the largest average and largest median number of social followers. But somewhat unexpectedly, the smallest companies (1 to 10 employees) have a larger average following than companies with 11 to 50 employees, while companies with 11 to 50 employees have a larger average following than companies with 51 to 200 employees.When we look at the median, however, these (possible) anomalies in the data disappear: The median number of social followers increases incrementally as company size increases.Now, onto the fun stuff: social interactions. Here is the average number of interactions (e.g. likes, retweets, etc.) a post receives, broken out by industry.Interactions per Post (by Industry) |Create infographicsYes, you’re reading that correctly: The non-profit/education industry averages an incredible 42.47 interactions per post. The consumer goods/retail/ecommerce industry takes second place, with 11.4 average interactions per post.Here’s that interaction data broken out by company size.Interactions per Post (by Co. Size) |Criar infográficosClearly, there is less of a disparity in interaction per post when we look at company sizes vs. looking at industries. Still, there are some clear “winners” and “losers.”When it’s all said and done, the largest companies get the most interactions per post on average (with 9.28), while the 11 to 50 employees group comes in a close second with 8.59 interactions per post. The smallest companies take third place with 6.18 interactions per post, while the 51 to 200 employees group sees the least amount of interaction per post with a 5.02 average.So, what does it all mean? What are the big picture takeaways here? And are there any correlations between post frequency and social interactions, or between follower count and interactions?To find out, we’ll need to take a deeper dive into all this data. Click here to download the full 2015 Social Media Benchmarks Report. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jan 29, 2015 6:00:00 AM, updated February 01 2017 Social Media Analyticslast_img read more