Hotdog’s Dennis Garcia dies Alexander Zverev, of Germany, returns as shot to Darian King, of Barbados, during the first round of the U.S. Open tennis tournament, Monday, Aug. 28, 2017, in New York. (AP Photo/Julio Cortez)NEW YORK — Crystals, shapes and knee-high socks.Some players at this year’s U.S. Open are making daring fashion choices that scream everything from shimmering sophistication to retro dorky. And in the age of social media, the reaction — good and bad — can come in as fast as a 120-mph serve.ADVERTISEMENT Zverev himself acknowledged after his match ended early Tuesday that he was thinking about doing the same, but was mindful Williams was sitting in his spectator box.“Obviously I didn’t want to disappoint him and put them down a little while he’s watching me,” he said.Maria Sharapova got a much different reaction when she took the court Monday under the lights at Ashe, her first Grand Slam appearance after serving a 15-month ban from the game for doping. The Russian sported a black Nike mini dress that featured lace in the sleeveless top and shimmering Swarovski crystals dotting the skirt.“She’s got lace AND sequins,” Chris Evert commented during the ESPN broadcast. “She’s all sparkly.”Sharapova said in an interview with Vogue that she and designer Riccardo Tisci chose black for her night matches because it is the same color she wore on her way to her lone U.S. Open title in 2006 and because it evokes the image of “Audrey Hepburn and her classic Givenchy dress.”ADVERTISEMENT Jake says relationship with Shaina ‘goes beyond physical attraction’ View comments Take the Twitter backlash to No. 4-seeded Alexander Zverev’s getup for his first-round match: a pinstriped shirt and striped headband that evoked Bjorn Borg, and striped knee-high socks that some fans compared to Will Ferrell’s 1970s basketball player look from the movie “Semi-Pro.”It was part of a line designed for Adidas by Pharrell Williams, the musical artist behind the hit “Happy.” Critics of his Zverev ensemble were more “Snarky.”FEATURED STORIESSPORTSEnd of his agony? SC rules in favor of Espinosa, orders promoter heirs to pay boxing legendSPORTSRedemption is sweet for Ginebra, Scottie ThompsonSPORTSMayweather beats Pacquiao, Canelo for ‘Fighter of the Decade’“Zverev’s socks make me want to vomit,” said one Twitter critic. Added others: “Preoccupied with Zverev’s schoolgirl-meets-Borg look.” … “He was moving slow because he was wearing an extra 10 pounds of socks.”Even the Adidas store a few steps away from Arthur Ashe Stadium seemed to downplay the $35 knee-highs in its picture-window displays. Mannequins wore them scrunched down around their ankles. Nadal says it’s noisy under US Open roof, despite changes National Historical team rescues Amorsolos, artifacts from Taal LATEST STORIES Filipinos turn Taal Volcano ash, plastic trash into bricks PLAY LIST 01:40Filipinos turn Taal Volcano ash, plastic trash into bricks01:32Taal Volcano watch: Island fissures steaming, lake water receding02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite Don’t miss out on the latest news and information. After her first-round upset of No. 2-seeded Simona Halep, a triumphant Sharapova even gave her fashion choices a little plug.“Behind all these Swarovski crystals and little black dresses, this girl has a lot of grit,” she said.But for those seeking to get Sharapova’s dress to make the ultimate tennis club entrance, it won’t come cheap. Nike stores sell them for $500 — $700 for the matching warm-up jacket.The prevailing fashion theme at Flushing Meadows seemed to be designs with geometric shapes of color, bold but more understated than last year’s fluorescent reds, oranges and yellows. (Rafael Nadal bucked that trend with a bright pink shirt).Rising star Dominic Thiem led a slew of players wearing Adidas’ most ubiquitous kit, also designed by Williams, featuring big rectangles of red, blue and yellow. Top-seeded woman Karolina Pliskova wore a Fila skirt made up of tiny triangles of blue and red.And then there was tour rebel Fabio Fognini, whose rain-delayed match Tuesday was expected to feature him in one of the most daring designs of all: a mostly black outfit from Hydrogen emblazoned on the back with a huge tattoo-like design of a snarling rattlesnake ready to strike.Sports Related Videospowered by AdSparcRead Next MOST READ Marcosian mode: Duterte threatens to arrest water execs ‘one night’ Britain’s Prince Harry and Meghan Markle to give up royal titles Britain’s Prince Harry and Meghan Markle to give up royal titles Search on for 5 Indonesians snatched anew in Lahad Datu Bishop Baylon encourages faithful in Albay to help Taal evacuees Police seize P68-M worth of ‘shabu’ in Pasay
Adel Taarabt starts for QPR at Burnley, who are unchanged for a seventh straight league game after Jason Shackell and Dean Marney were passed fit. West London Sport revealed this week that Taarabt was in line for a recall after returning to training following an injury.Loan signing from West Ham Mauro Zarate is among the Rangers substitutes. Burnley: Heaton; Mee, Shackell, Keane, Trippier; Boyd, Jones, Marney, Arfield; Barnes, Ings. QPR: Green; Isla, Caulker, Dunne, Hill; Vargas, Henry, Barton, Fer; Taarabt, Austin.Subs: McCarthy, Zamora, Mutch, Phillips, Traore, Zarate, Onuoha.Follow West London Sport on TwitterFind us on Facebook
The great white shark, a protected speciesin South Africa. (Image: Brian Skerry,National Geographic) Gansbaai, on South Africa’s south-westerncoast, is a well-known shark hotspot.(Image: Chas Everitt)Janine ErasmusSouth Africa commemorated World Oceans Day and the declaration of 2009 as the International Year of the Shark by highlighting the country’s continuing commitment to shark conservation.Water and Environmental Affairs minister Buyelwa Sonjica hosted the commemorative event held on 8 June in Gansbaai (Afrikaans, meaning “bay of geese”) in the Western Cape, situated just south of Hermanus.The national theme for 2009 was “One Ocean, One Climate, One Future”, a message that highlights the need for careful consideration of the oceans in any climate change strategy.World Oceans Day falls in South Africa’s national environment month of June, which also focuses on climate change in 2009.The ocean and the atmosphere are closely linked, as the ocean generates oxygen and soaks up excess carbon dioxide – some experts say as much as 40% of all carbon dioxide produced by human activity. The ocean also provides millions of people with food and a livelihood, and its health and the future survival of all living creatures are inextricably bound.This is the first observation of World Oceans Day, which was declared by the United Nations as 8 June each year, starting in 2009 with the official theme of “Our Oceans, Our Responsibility”.Shark conservationSonjica described South Africa’s continuing progress towards a better understanding of the importance of sharks.“For several years we have committed to study these animals both for improving our understanding of their often secretive behaviour and for understanding our marine ecosystems,” she said. “South Africa, in addition to our research efforts, has also taken management measures to reduce the impact of fisheries on sharks.”Sonjica announced that South Africa is to terminate all pelagic shark fishing in its waters by the end of 2009. No new permits have been granted since 2005 and South Africa is currently in the final stage of phasing out the industry altogether.There are seven companies operating with special permission and the ministry plans to give these fisheries rights in swordfish and tuna longline fishing only, with sharks as a bycatch.The ministry has also reduced the number of right holders in the demersal, or bottom-dwelling, shark longline fishery to just six, and will monitor populations of the relevant species to determine whether further reductions are needed.Dignitaries at the event were treated to a cage dive, where they were able to see the sleek creatures at close range in their own habitat. They also learned about shark tagging and the numerous ways in which tagging helps scientists gather valuable information about the movement and population of sharks.Shark attractionCage diving with great white sharks (Carcharodon carcharias) is Gansbaai’s primary tourist attraction, and the town is viewed as a major great white hub. Whale watching is another tourist drawcard, with southern right whales often seen in the waters around the town.Ecotourism contributes at least US$6.1-million (R50-million) every year to South Africa’s GDP. Sonjica added that proposals currently under consideration may soon see the shark, together with the whale, marketed as part of the big seven – that is, the big five plus the two marine mammals that bring so many visitors to South Africa’s shores.Dyer Island, 8km off Gansbaai’s shore, is a nature reserve for marine birds and a well-known site for shark conservation efforts.Protected speciesSouth Africa has always led the way in shark conservation. In 1991 the country became the first ever to classify the great white shark as a protected species and to ban outright the killing of the magnificent creatures within 320km of its coastline.South Africa was followed by Namibia, Maldives, Malta, the US, and Australia in introducing legislation to protect sharks. The great white is currently classified as vulnerable by the International Union for Conservation of Nature (IUCN).Other sharks under threat include the black shark, the Chilean angel shark, the dusky shark, the leopard shark and the great hammerhead. There are over 200 species of shark on the IUCN Red List of endangered animals.A number of shark conservation programmes operate in South Africa, among them the White Shark Trust in the Dyer Island area, the White Sharks Projects based in Kleinbaai, south of Gansbaai, and Oceans Research based in Mossel Bay.The Natal Sharks Board has promoted the conservation of sharks for over 40 years. In mid-2008 the SOS Foundation (Save Our Seas) opened a shark research and education centre in Kalk Bay, south of Cape Town on the Cape peninsula.National plan of actionThe great white has gained an almost mythological reputation as a ruthless killer, a state of affairs perpetrated by the media, but the truth is that this predator does not specifically target humans.Experts believe many of the attacks happen through sheer curiosity, with the shark biting the unfamiliar object in the water just to see what it is. In most cases the shark releases the victim immediately, and the majority of fatalities occur through subsequent loss of blood.As predators, sharks also play a vital role in the balance of the marine ecosystem. However, the animals are threatened by wholesale slaughter of their numbers for shark fin soup, commercial longline fishing and the associated tragedy of bycatch, and habitat loss.South Africa plans to publish its national plan of action for the conservation and management of sharks, based on the United Nations Food and Agriculture Organisation‘s 1977 international plan of action, later in 2009. The international document encourages countries to draft their own national plans and contribute to the worldwide effort to save the shark.“This will place us as a world leader in shark conservation and management where we rightly belong,” said Sonjica, adding that strategies likely to be covered by the plan include research on sharks and shark attacks, marine protected areas and the protection of sharks within those areas, and collaboration with other countries in shark research.Do you have queries or comments about this article? Contact Janine Erasmus at email@example.com.Related articlesSaving our vulnerable sharksSouth Africa’s shark whispererBig fish, big teeth, big bucksCagey crafts from cage divingUseful linksInternational Year of the SharkSouth African White Shark Research InstituteWhite Shark ProjectsWhite Shark TrustOceans ResearchDepartment of Water and Environmental Affairs
Share Facebook Twitter Google + LinkedIn Pinterest Sunny, warm and dry today. In fact, we are looking at the warmest day of the week, and likely the warmest day of the rest of the year. That’s not just us being pessimistic, but realistic, as we see pattern change coming behind frontal boundaries over the next week to 10 days. So, today, it will feel like summer again, while we get ready to flip the calendar into fall. Today will feature low humidity and excellent evaporation to go along with warm south winds.A cold front moves through the state tomorrow. The front is not all that impressive, at least in terms of moisture content. We see scattered showers bringing a few hundredths to .4 inch in most areas that see rain. We still won’t rule out some higher amounts of course, but our concern over thundershowers or has decreased considerably in the past 24 hours. Coverage tomorrow into the evening will be around 70%.Dry weather is back for the weekend in most of the state. We see heavy rains staying south of the Ohio river, but a recent model run is trying to make a case for taking some rains, particularly on Sunday, north of the river into the southernmost counties of the state. We are not ready to make that change in our forecast yet but will be looking closely at this tomorrow morning and will make a decision on any forecast change then before we get to the weekend.Rain is back with moderate to heavy rains for Monday and Tuesday. We see rain totals of half to 2” combined over nearly 100% of the state. These rains will come in bands, so it may not rain constant for the period, but we will see good rain on multiple occasions. There can be some morning showers on Wednesday before sun returns, and the sun will work in from north to south. In fact, we can see some additional rains up to .4” south of I-70 for Wednesday before everything ends. Then we are fully dry for next Thursday.Friday brings our next system a little faster than our previous forecast. That event has potential for half to 1.5” rains over 90% of the state. There is a threat of stronger thunderstorms as well. However, unlike the early week system, the moisture does not hang around long, and will be gone by midnight next Friday night. The map at right shows rain totals from tomorrow through next Friday night….this includes the 2 big system, and tomorrow little minor batch of moisture.A longer-term dry pattern kicks off next Saturday to end our 10-day forecast window, and then continues all the way through the 11-16 day forecast period. We have strong Canadian high pressure slowly meandering across the central and eastern corn belt in the period, and we should see low humidity and good drying again. The difference there vs what we have seen here recently will be temperatures…we should be significantly cooler as we finish September and move into October than right now. Looking past the end of the 11-16 day period, we see a strong front building to the west, and that should bring rains of at least 1 inch back in for the October 6th and 7th time frame.Temps are well above normal today (like we already covered at the start of our forecast). We go to near and slightly above normal behind tomorrow’s front for the weekend and early next week. The behind the Monday-Tuesday rain event, we see our most significant drop in temps, as we spend the rest of the week normal to below normal. We make another move lower in temps behind next Friday’s system. We are tentatively looking for our first frost in Ohio around October 1st-3rd. (map of potential morning lows for October 1 is below). This would be about a week to 10 days ahead of normal, if it happens. That is a big if right now. We expect a pattern shift…but there is plenty of time for the airmass to modify.
I wonder how Larry Page will view Google Apps now that he is replacing Eric Schmidt as CEO. I have covered Google Apps more than any other news about Google. The view has provided me with an example of how Google has successfully built an ecosystem. From where I sit, it seems like a pretty solid model to follow. At its core are the right components:Google DocsGoogle CalendarGMailSitesIt fits with a number of associated services. A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Market alex williams It’s part of a a rich code base and API network: Tags:#Analysis#cloud Related Posts Why Tech Companies Need Simpler Terms of Servic… It fits with Android and the Chrome OS.The system encompasses Google App Engine, a framework for building apps. The one thing I do miss is Google Wave. It had been developing its own community of hackers. I was sorry to see it dropped.Google Apps attracts young developers who are creating services that use data and collaborative technologies in masterful ways. You can see it in the companies populating the categories in the Google Apps Marketplace.Will Google acquire any of these companies.? Undoubtedly. But I hope the emphasis is more about how the company can continue to be that flat, frictionless community network that keeps those startups and innovative services running.If Google keeps that focus, it will continue to be a creative hub. It may have its valleys and peaks but this is a company that has as much chance as any to have the longevity of a company such as IBM.Keeping focused on successes such as Google Apps will make Google a company that lasts. That’s why I hope Larry keeps the dreams of space travel a personal hobby. The future is in the data that fills any space. Rockets are cool. But an apps ecosystem? Now that can go way further than a space ship to Mars.
Facebook Advertising Facebook for Business:Free Marketing WebinarDownload Now –> Topics: Originally published Jan 26, 2009 5:20:00 PM, updated October 01 2013 Brent Leary and Paul Greenberg are starting a new audio show called “CRM Playaz”. You can listen to the first episode and you’ll learn that they are sharp guys with some interesting things to say. And they are pretty funny too.You’ll also learn that they are fans of HubSpot on Facebook, but they are also a little pissed off at HubSpot, specifically because of our Facebook ads. Here’s what upset them. An ad for HubSpot that mentions that Paul is a fan of HubSpot. Paul feels like we did this without his permission.So how did I do it? Well, it is actually pretty easy. When I created the ad on Facebook (learn how to advertise on Facebook here), I clicked on a single checkbox. That’s it! All Facebook ads allow you to “add social actions” in one click and that can add the profile picture and a statement about the relationship from any of your fans or group members.Basically, Facebook assumes implicit permission for people to use your name and your brand to advertise products that are associated with the groups you join and the pages you become a fan of. Now, as a user you can control this, but the default setting is for advertisers to be able to do exactly what we did with Paul and HubSpot. By the way, if you want to opt-out of Facebook social ads, just click on “Settings -> Privacy Settings -> News Feed and Wall -> Social Ads.”What do you think about this? Are Paul and Brent right?Is Facebook invading people’s privacy by allowing marketers to use their face and name in ads for companies where they have expressed some level of support? I have my opinions, but what do you think? Leave a comment below. I added a copy of Paul’s thoughtful comment that he left on the ZDNet article (first link above) to get things started here. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
http @ app Headlines karenrubin . : Photos are another version of content, add yours to Online Inbound Marketing University Use the data you have carefully Online (content would be very similar, if not an exact copy of our main website) using keyword rich “But the healthiest of the Big Three wants to generate buzz for the car among ” Marketing Takeaway Facebook will be driving next year, and Ford is targeting the Fiesta squarely at them” tv Ford Motor Company Why Ford is Winning on the Social Web : If you are planning on using your customers data, make sure you are honest and open and transparent about it. .com 53% growth in the amount of time people spend watching Webinar online Marketing Takeaway Online InboundMarketing and Twitter accounts Ford created for the campaign.” : New community where you can post questions, learn about inbound marketing, meet others, find and post jobs, or sign up . Sounds silly, right?” have Problems Effectively Marketing Themselves but Aren’t Using Social Media? Fiesta Movement Campaign Facebook anonymized webinar kylejames users have chosen for their photos, videos, and/or status updates.” hubspot millennials Originally published May 24, 2009 4:32:00 PM, updated July 04 2013 Want to learn more about how you can use inbound marketing to grow your business? Marketing Takeaway Facebook internet , The GMblogs Marketing Takeaway 2 Facebook Application SMB Marketing Is About Telling Your Story “Small businesses are not as successful as they would like to be in effectively marketing themselves to grow their business beyond their current size.” “The same study also found that only 12 percent of small businesses are engaging in social media. Restated: Only 12 percent of small businesses are taking advantage of a targeted, absolutely free way to market their business online : Be willing to let go of your message and lose control. Marketing Takeaway Duplicate Content Video and Mobile Video Watching is UP! millennials The Official Unofficial Creative Commons Data from Its Users Remember to subscribe in . There are no links from the SMBs , install the Creative Commons : Be careful where you put your data and read the Terms and Conditions you sign when you sign up. Ad Growth users can now place a Creative Commons license badge on their Creative Commons for Ad Growth : Be engaging, multi media is in, easy to do and growing. Facebook How to interact on Twitter – @ ” “A partner is recommending that we creating a number of branded Video Usage Up 53 Percent in ‘09 :// Find unique ways to make and distribute content and then lose control! video iTunes YouTube itunes : If ad revenue is your business model, you might want to think about some alternative business models. Forum Fodder Anonymized HubSpot “Ford recently handed 100 Fiestas to 100 people selected from 4,000 applicants. These “agents” (that’s what Ford calls them) get to use the cars for six months in exchange for completing monthly “missions” with different themes. They’ll share their experiences through Chart Shows Dramatic Decline in Intro urls Report: Mint Considers Selling : Episode #41 – May 22, 2009 to learn how to turn your website into an Flickr Marketing Takeaway profile pages. The badge explains the has ~20,000 followers on Twitter, (May 15th, 2009) Facebook YouTube : If you are part of the 88% of small business not using social media, what are you waiting for! Generation: data about the service’s users” : If you are paying for traffic, start thinking about optimizing you site for organic search. type of license Doing it Right Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Closing . and let people use them. http Online From Matt: Authority minisites Marketing Takeaway 52% growth in the number of people watching video on their phones Chart Shows Dramatic Decline in Marketing Takeaway ! marketing machine. :// , Missed last week’s episode? Scott Monty (Episode Length: 19 minutes, 37 seconds) TV – This Brand is My Brand with Chris Brogan pointing back to the main site. What are the pros & cons?” : Rethinking Marketing ,” those born between 1979 and 1996. Some 70 million Download the free has ~5,100 and Chrysler has just over 800. Marketing Tip of the Week – Ford Bets the Fiesta on Social Networking Mint, a personal finance aggregator, is “considering selling Facebook minisite
Topics: Originally published Oct 27, 2011 10:54:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Equipment and SoftwareFlip cam for random clips (any camera that records video will also do)USB Mic AT2020 from audio technica (alternative mic: Blue Yeti Mic)A softbox for lighting, or Glamcor LED Lights (at home), or natural light (free!)A MacBook pro with ecamm software or a PC with vodburner softwareEditing with Camtasia and Adobe Premiere ProCamera: Built in Mac iSight or Microsoft LifeCam Cinema 720p HD on a PCHow to Syndicate a Video PodcastInbound Now is my third podcast. I’ve tried multiple podcasting hosting options, and by far, the best provider I have found is blip.tv.Blip.tv has a dead simple interface and multiple syndication options built in.Blip.tv syndicates to Vimeo, Youtube, AOL Video, Mefeedia, Blinkx, VodPod, Facebook, Twitter, Sony BIVL, Boxee, DivX TV, PopBox/Popcorn Hour, Roku, Samsung, TiVo, Vizio, and most importantly, iTunes.A Blip.tv pro account will currently run you $8 a month, and it’s totally worth it. Self-hosting a podcast can be a time consuming and tedious process.The two most important places to syndicate your videos will be iTunes and YouTube. Everyone and their grandmother has an i device, and YouTube is still the second biggest search engine in the world.How Inbound Now is Promoted on FacebookTo promote the show on Facebook:I have a daily routine (roughly 15-20 minutes a day) on Facebook, where I surf relevant industry fan pages looking for juicy conversations to engage in.I post a daily question on the fan page to engage with users and increase interactions.I post different types of multimedia content to keep viewers engaged.I @ tag other relevant fan pages that I reference in updates to generate more visibility on other pages.I frequently run contests to boost the growth of the page.Here is a video snippet from my good friend Jack Brumm of me explaining my strategy for promotion on Facebook. The clip is also in this episode towards the end, so have a watch!Disclosures: Jack, of Pixel Wire Media, a Planning Production and Publishing for Content marketing company is a friend and a value added reseller of HubSpot.Tune in to future episodes of the show, where I will dive into exactly how to create content for your video podcast, promote your show via social media (both Twitter and Facebook), and explain how to grow your podcast’s fan base.Have you started your own video podcast for your business? What other technical tips can you share? How to Podcast Inbound Now is an ongoing web series that features industry experts within the realm of social media, inbound marketing, SEO, email marketing, and anything internet marketing related. The shows are usually recorded as Skype-to-Skype video interviews, and I’ve been asked many times how I run and produce it.I’ve interviewed some of the greatest marketing minds out there, including:Seth Godin, author of 13 books (including Purple Cow, Tribes, All Marketers are Liars, & Poke the Box)Chris Brogan, author of Trust AgentsRand Fishkin of SEOMozMichael Stelzner of Social Media Examiner.comIn this episode and article I’ll give you the rundown of how the show logistically works, to teach you how to create your own video podcast (if you so choose) to pull and leverage the power of industry experts in your content creation efforts.In this episode of Inbound Now, you will learn:What equipment and software to use to create your video podcastHow to syndicate your show throughout the webHow to promote your show and grow its fan baseBefore I begin, I’d like to stress the point that the equipment you use should not hinder you from producing a show. Not having the best equipment from the start is a common excuse for people who don’t get off their butts and start something big.The most important piece of any show is the content. Next is the audio, and then there’s the lighting. You don’t need fancy equipment to educate and entertain your audience.As you progress with your podcast and get a feel for the content and your audience, you can gradually increase the production quality and equipment you use. Start with these steps:
Originally published Oct 6, 2014 8:00:00 AM, updated October 14 2019 Facebook Business Pages It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy.Thing is, as more and more Facebook features change, so does the process of setting up a Page.Don’t waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro.Watch Our 15-Minute Master Class on Digital AdvertisingThe following presentation provides a visual tutorial to help you get your Page up in no time (you can also read the transcription below). Over 600,000 have found this tutorial helpful, hopefully it proves beneficial for you or a marketer you know, too. (And if you’re looking for more tips and resources for a new business, check out our comprehensive guide to Facebook marketing).How To Create a Facebook Business PageStep 1: Choose a Classification.To begin, navigate to https://www.facebook.com/pages/create.php. This page will showcase six different classifications to choose from:Local Business or PlaceCompany, Organization, or InstitutionBrand or ProductArtist, Band, or Public FigureEntertainmentCause or CommunityEach of these classifications provides more relevant fields for your desired Page.For this tutorial, we’ll select the second option: company, organization, or institution. After selecting our desired classification, we’ll be asked for an official name for our Business Page. I recommend carefully selecting your name. Although Facebook allows you to change your name and URL once, it’s a difficult and tedious process.Step 2: Complete Basic Information.Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.Finish “About” SectionThe “about” section will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.This is also where you can select your unique domain (that, as mentioned above, can only be changed once). For example, the Sidekick by HubSpot Facebook Page employs the URL facebook.com/getsidekick. Upload Profile PictureNext you’ll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, the recommended size is 180 x 180 pixels.Add to FavoritesEvery individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here — similar to bookmarking a web page in your web browser — for easy access. Reach More PeopleFacebook will prompt you to create an advertisement to draw attention to your Page. Whether employing paid tactics is a part of your strategy or not, I recommend avoiding starting any ads at this stage — there’s no compelling content on the Page yet that would convince them to ultimately “Like” your page. Step 3: Understand the Admin Panel.The basic skeleton of your Business Page is now live. Facebook will ask if you’d like to “Like” your Page. Again, I recommend avoid doing so at the moment. This activity will appear in News Feeds of those you’re connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you’re really ready for people to view the Page.In the top navigation, you’ll see an option for “Settings.” Click that. Along the left side, a vertical navigation bar with different sections should appear. We’ll focus on three core ones now:Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.Notifications: This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.Page Roles: Whether or not you’ll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include:A public relations manager who needs to respond to any delicate questions.A support representative who can assist those asking technical questions.A designer tasked with uploading new photo creative to the Page. Step 4: Populate Page With Content.Now it’s time to actually publish content to your Page and then invite users to be a part of your growing community. Let’s start with the basic content needed to get your Page kicking.PostsThe rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options:Plain text statusPhoto with captionLink with captionVideo with captionEvent pageLocation check-inWhen posting on your page, just be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little grey arrow in the top-right corner of each post and then click “Pin to Top” to move one of your posts to the top of your Page’s Timeline for seven days. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.If you want to dive deeper into Facebook posting best practices, check out this blog post. Cover PhotoThis is the large, horizontal image that spans the top of your Facebook Page. Typically, this is a branded image to help attract people to your Page. The official photo dimensions are 851 x 315 pixels. To help you create these cover photos, we have free PowerPoint templates here pre-sized for the right dimensions.Now that there’s content on the Page, we can start strategically inviting users to Like it. I recommend inviting users in the following cadence:First, invite colleagues to Like your page and its content to build some initial activity.Second, invite supporters in your network. Encourage them to engage.Third, invite customers. With some activity now on the Page, they’ll be more interested.With content published and users invited, you can go to the “Activity” tab in your Page’s top navigation to monitor how people are engaging with your Page and content.Step 5: Measure Your Growth.Finally, we need to measure our efforts to ensure we’re making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the “Insights” option in the top navigation to see the following:Overview: This tab shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement. Likes: This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to see the breakdown of paid versus organic growth. Reach: This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.Visits: This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.And if you really want to spend time perfecting your Facebook content strategy, watch this brief tutorial on how to analyze exactly that.And voila! You have a Facebook business page. Now go post interesting content and amass a loyal base of fans!Want to see how HubSpot uses Facebook? Like our Facebook Page here.Editor’s note: This post was originally published in 2010, and it’s since been completely updated for accuracy and comprehensiveness. Topics: How to set up a Facebook Business Page:Choose a classification.Complete basic information.Understand the admin panel.Populate page with content.Measure your growth. Don’t forget to share this post! 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