MINISTER JOE MCHUGH TD TO LAUNCH FÉILE NA SEANBHEAIRICE

first_imgFamily of Eamonn Ghrainne.Frank Sweeney.Maire Ni Choilm.FEATURES: Minister Joe McHugh will launch the Féile na Seanbheairice which is happening from the 26th – 28th June.The festival will include a host of events including sean-nós dancing, drama, concerts, hill walking, historical bus tour and much more. Corn Cuimhneacháin Éamoinn Ghráinne will be held on Friday the 26th of June and will be the flagship event of the festival.The competition is open to sean-nós singers of all ages. The cup will be presented to the winner of the competition and prizes will be awarded in the following categories: best male singer; best female signer; and  best singer under 18 years of age.Minister of State, Joe McHugh, TD, will be on hand to present the cup to the overall winner.Patricia Nic Ruairí, daughter of Éamoinn Ghráinne Mac Ruairí, will host a singing workshop for children on Saturday morning at 11.30am. This will be followed by Corn Amhránaíochta Éamoinn Ghráinne do dhaoine óga, a singing competition for children.The children and their families are sure to enjoy a fun and friendly occasion.Corn na Sean Bheairice, a sean-nós dancing competition promises to be one of the highlights of the festival.This is the fourth year of the competition and audiences will remember last years mesmerising displays of sean-nós dancing that gained a tumultuous reaction from a large and lively audience.This year, over twenty people of all ages, most of them from Donegal, are expected to compete; all hoping they can beat last years winner, Jonathan McCloy from Belfast, and ensure the cup is won by a Donegal person for the first time.On Saturday night, the 27th An tSean Bheairic will host a concert presentation featuring singers from Scotland, Ireland and the Isle of Man. From Scotland, Mary Ann Kennedy – the highly respected musician, singer, writer, producer and broadcaster (well-known to Raidió na Gaeltachta listeners) – joins Ruth Keggin, leading young singer of the current Manx Gaelic revival, and Eoghan Ó Ceannabháin, a traditional singer and classical musician from a Connemara sean nós song dynasty.The age-old links of the Gaelic language in Scotland, Ireland and the Isle of Man are forged anew in aon teanga/un çhengey, a concert presentation that reunites the song traditions of the Gaelic nations.Together they have created a Gaelic song-world that delves into traditional roots while boldly asserting the place of the Gaelic languages and culture in a contemporary world.Preceding the concert there will be a short drama, written and performed by a very talented young singer from Cloughaneely, Conor Ó Gallachóir. The drama, based on the life of Micí Mac Gabhann, features stories and song and is worth the admission fee alone.On Sunday morning there will be a family hill walk along the old railway line and later you can hop on a bus which will take you on a tour of Cloughaneely’s historical sites.On Sunday evening you can come and listen to some of the best musicians and singers from the Donegal Gaeltacht in an informal and relaxing setting.You can enjoy some tapas, a glass of wine or a coffee and listen to beautiful music and song.You are welcome to sing a song if you wish or simply just listen. The host for the evening is Claire Nic Ruairí.Máire Ní Chasaide, manager of An tSean Bheairic had this to say: “We have some of the most unique and valuable cultural assets here in the Donegal Gaeltacht.“It is a very rich culture that is unique and which can’t be found anywhere else in the world.“Sometimes we don’t realise how valuable it is or appreciate how vibrant it is.“Therefore, I am delighted that the festival is showcasing the best of Gaeltacht culture in a way that audiences of all types will enjoy and I believe we have struck on an exciting and vibrant programme and have a festival with a very strong identity”.Tickets and brochures available at an tSean Bheairic. For further information contact Paddy at 074 9180655. Programme available at: www.falcarraghvisitorcentre.comMINISTER JOE MCHUGH TD TO LAUNCH FÉILE NA SEANBHEAIRICE was last modified: June 25th, 2015 by Mark ForkerShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:ArtsCultureEntertainmentFeaturesfestivalnewsNoticeslast_img read more

Live updates: Seahawks beat 49ers 27-24 in overtime thriller

first_imgFollow along Monday night for in-game insights and analysis when the 8-0 49ers take on the Seattle Seahawks in an NFC West showdown. GAME ESSENTIALS: 49ers (8-0) vs. Seahawks (7-2) at Levi’s Stadium on Monday at 5:15 p.m. (PT).TV: ESPN and ABC-TV (Ch. 7), Joe Tessitore (play-by-play), Booger McFarland (analyst), Lisa Salters (reporter).ODDS: 49ers -6 (opened at 49ers -5.5). OVER/UNDER: 47 (opened at 44). SERIES: Seahawks lead all-time series 25-16-0. LAST MEETING: 49ers …last_img

10.5-second goal sets Spurs on way to win over Man United

first_imgSuns guard Isaiah Canaan breaks ankle in gruesome injury MOST READ “Unlucky is a different thing than ridiculous,” Mourinho said. “And after that Tottenham has the game in their hands.”It was a damaging defeat for Mourinho’s team, with Manchester City allowed to surge 15 points clear of its second-place neighbor by beating West Bromwich Albion 3-0.United was second-best all night in front of a Premier League record 81,978 fans at English soccer’s national stadium, which is Tottenham’s temporary home while a new venue is being built at White Hart Lane.Tottenham set the tone with its explosive start, producing the third fastest goal since the Premier League’s inception in 1992.After the kickoff, Jan Vertonghen’s high, long pass from inside his own half reached Harry Kane who headed to Dele Alli and the midfielder flicked the ball across for Eriksen to finish.ADVERTISEMENT “We prepare that situation,” Pochettino said, “… and give the signal to the opposition that we want to play in the opposition half and dominate the game and put pressure on them.”United should have been more alert, based on its preparations.“After kickoff is ridiculous, especially ridiculous because the players they watched it before, we analyze opponents,” Mourinho said. “The players knew the long ball, they knew Harry Kane normally he is already inside, before the kickoff, he is already inside the opponent. We knew everything and then we don’t press the ball.”Mourinho broke down United’s shortcomings in detail.“One mistake, we don’t clean the ball in the air,” he said. “Second mistake, we don’t win the second ball on the ground. Third mistake, we don’t cover the fullback inside when Eriksen comes. Four mistakes.”It was timed at only 0.1 seconds slower than Alan Shearer’s 10.4-second goal in 2003 for Newcastle against Manchester City. Tottenham does hold the record, with Ledley King netting after 9.9 seconds at Bradford in 2000.“One of the criticisms of ourselves over the last couple of weeks was our slow starts, it was something we wanted to improve on and we definitely did today,” Tottenham midfielder Eric Dier said. “We were in control of the game from beginning to end, we came out and pressed them and didn’t give them any time. They suffered under it.”For a Tottenham side that couldn’t even beat fourth-tier Newport in the FA Cup on Saturday — drawing 1-1 — beating United so convincingly reasserted its top-four credentials.Tottenham is two points outside the Champions League places in fifth, and heads to third-place Liverpool on Sunday. Liverpool felt the full force of Tottenham’s formidable counterattacking potency in October when Juergen Klopp’s side lost 4-1 at Wembley but inconsistency has proved costly.“You can win a game if you’re ready to fight,” Pochettino said, reflecting on a third successive home win over United. Brace for potentially devastating typhoon approaching PH – NDRRMC Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City LATEST STORIES Tottenham goalkeeper Hugo Lloris was rarely troubled by one of the league’s most-expensively assembled teams, with only one save of significance required to block a shot from Romelu Lukaku.With the title appearing unattainable, United will have to settle with locking down second place for the team’s highest-place finish since Alex Ferguson won a record-extending English title in 2013 before retiring.“The distance to the leader was already considerable, even before this match,” Mourinho said. John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding 2 ‘newbie’ drug pushers fall in Lucena sting Slow and steady hope for near-extinct Bangladesh tortoisescenter_img Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers “It feels a bit weird to score from your first touch,” Eriksen said after Tottenham’s 2-0 victory.Jose Mourinho watched aghast. “Ridiculous,” was the United manager’s assessment after his conceded for the first time since Dec. 26.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutBut not quite as hard to fathom as the second goal.On a night when Mourinho’s side was outrun and new recruit Alexis Sanchez struggled to make an impact, United’s pitiful performance was summed up by the own-goal that sealed Tottenham’s win. Phil Jones inadvertently turned Kieran Trippier’s cross into his own net in the 28th minute when the United defender was under no immediate pressure. AFP official booed out of forum View comments Tottenham’s Christian Eriksen, center with back to camera, celebrates after scoring the opening goal during the English Premier League soccer match between Tottenham Hotspur and Manchester United at Wembley stadium in London, England, Wednesday, Jan. 31, 2018. (AP Photo/Kirsty Wigglesworth)ONDON — Watched by the Premier League’s biggest-ever crowd, Tottenham scored one of the competition’s fastest goals.Manchester United hadn’t even had a chance to touch the ball when Christian Eriksen put the ball in the net after 10.5 seconds at Wembley Stadium on Wednesday.ADVERTISEMENT Read Next Don’t miss out on the latest news and information. Typhoon Kammuri accelerates, gains strength en route to PHlast_img read more

Marketing Sherpa – Don’t Give up on SEO!

first_img Originally published Oct 15, 2007 10:23:00 AM, updated March 21 2013 Topics: I am sitting in the opening session of the marketing Sherpa B2B Demand Generation Summit.  I love Marketing Sherpa and think they have some of the best research out there.  Sean Donahue, Senior Reporter B-to-B with Marketing Sherpa, kicked off the event with an overview of the top 5 challenges facing marketers today.  A lot of the information was based on research I had seen before.In fact, he showed a slide I am very familiar with, showing that the most frequent place B2B purchasers go when they are looking to research a product is Google.  If you want more info, here is an article I wrote about how important Google is to B2B marketing.  That’s when my ears perked up, and I head Sean say basically that “search engine optimization is so hard that you can’t really count on it” and “most companies are frustrated that they cannot get listed in Google organically” and “PPC rates are increasing so much that getting good ROI is challenging” (this last one about PPC I agree with).I disagree completely.  SEO is not rocket science.  With a little bit of work, the right Internet marketing tools and some time, you can make SEO a successful strategy as part of your marketing mix.  HubSpot is a small business, we have been around only a little over a year.  And yet we are doing great with SEO.  We are on the first page of search results for terms like “Internet marketing software” and our Website Grader tool is ranked on the first page for terms like “grader” and “SEO score”.  Read this article about how HubSpot saved $183 in one week by using SEO.Are people really that frustrated with SEO?  Are there really that many bad SEO consultants out there that everyone is shrugging their shoulders and giving up?  Leave a comment below and let me know what you think. SEO Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Engaging in Conversation Doesn’t Grow Reach [Infographic]

first_img Science of Social Media webinar Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: register for my upcoming Science of Social Media webinar For more social media data and myth-busting, don’t forget to So I’ve been conducting research for a few months now for our upcoming How do you feel about this data? Does it change your outlook on social media engagement? Originally published Aug 16, 2011 9:00:00 AM, updated October 20 2016 Basically, “engaging in the conversation” does not increase your reach in social media, and here’s the data that backs me up. , and what I’ve found ultimately debunks myths about engaging in conversation and its effect on social media reach. . Social Media Engagement While I know “engaging in the conversation” has applications for customer service and retention as well as public relations, it turns my stomach every time I hear someone talk about it as marketing advice. last_img read more

7 Content Angles to Unhitch You From a Blogging Rut

first_img Topics: Sometimes it’s a challenge to come up with consistently new blog content on the fly, which is why the editorial calendar is an important part of building your inbound marketing program. You’re full of insights, experiences, and opinions. Your computer, whiteboard, and notepad are probably chock-full of ideas for things to write about. So with all that great fodder, why are you still stuck in topic limbo?Because as it turns out, it’s tricky to translate a raw idea into an angle for a blog post that will get people reading. So while there are tons of ways to feed your blog with great content, here are a few ideas that should keep you writing on those days when writer’s block hits hard.1. The Trusted Expert PostGuest posts from well-recognized industry leaders can be an effective way to build a strong blog presence. Some experts have legions of fans, followers, and passionate supporters that may get drawn to their post on your site. The endorsement–real or perceived–of your product or service can influence reader opinion and encourage trial, even without overt sales messaging. What’s more, their active fan base could mean an uptick in exposure for your company.2. The “We Solved a Problem” PostThere’s nothing like a teeny, tiny problem to derail your whole day (or entire project). And problems you didn’t even know you had until someone pointed it out (possibly in front of your boss)? Yeah, well, those are even worse. But what if someone delivered a bright and shiny solution right in the form of a blog post? That post not only has the potential for repeat visits, but it also has great propensity for sharing, especially if you’re the first in your industry to take the time to solve and explain this problem.3. The How-To PostHistorically, this type of post performs well for most bloggers, and with good reason. While we enjoy a good philosophical discussion or a hot debate that puts our cerebral cortex into overdrive, the fact is that we all want to get stuff done. Stuff for our boss. Stuff for our freelance gig. Stuff for our online lives. “How-to” type posts draw us like moths to a flame because we assume we’re going to learn how to do something faster, cheaper, or better than other people or shave some time off a tedious, outdated process that makes us want to stick a fork in our left eye. If you can incorporate images or video to make the process visual, you’ll likely see even greater success.4. The FAQ PostThe best part about a FAQ post is that it provided answers to questions that people have all the time, which means it will be consistently referred back to. If there are tons of little nagging questions about something in your industry that you can compile and answer in one post, you’ll get forwards, social shares, and bookmarks up the wazoo. Plus, that post will continue to drive traffic for months and even years, depending on how evergreen the topic at hand is.5. The Excerpt PostNot to be confused with the expert post (har har), the excerpt post takes an important section of a piece of long form content, and repurposes it on your blog. For example, if you’ve just written a new whitepaper or ebook and one section can stand on its own, republishing it on your blog with a link to the whitepaper/ebook not only gives you some quick and helpful content, but it can also drive more downloads of the long form version.6. The Comparison PostAre there some non-competing tools or services that your audience uses quite frequently? Do a product comparison and review (a buyer’s guide of sorts) to help make their decision easier. With so much information out there, taking the time to do the research and distill what you’ve learned for your audience will win you big brownie points and get you trusted advisor status. Just make sure you don’t review competitive products with your own, accept bribes, or forget to disclose affiliations with a certain product or service you’re reviewing. Your credibility will take a serious nose dive.7. The Research Reveal PostBeen conducting your own research? Good for you! Reveal the data and findings in a research reveal post. People love data, especially when you provide them with key takeaways. That means you should not only reveal your findings and methodology (bonus points for pretty charts and graphs), but also tell your readers the “so what” of it all. What is the key takeaway? What can your readers do with this information to be better at their jobs, make more money, be happier people, and so on? Last but not least, remember that people love sharing data, so make it easy to tweet data points with a tweet link generator.We know your company is doing great work building stuff and servicing customers. How can you parlay technical knowledge, institutional experience, customer affinity, and lessons learned to help build awareness and your community? Get out there and blog!What types of blog posts help lift you out of writers block and seem to resonate well with your audience?Image credit: owenwbrown Blogging Originally published Dec 23, 2011 11:15:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Ultimate List of 2012 Email Marketing Stats

first_img Topics: 32) 61% of people state that “not being interested in an email” was the most common reason for not opening an email, followed by “getting too many emails” (45%). (Source: Chadwick Martin Bailey, 2012) Tweet This Stat33) 25% of people complain they dislike all the marketing clutter they get, yet 40% claimed to enjoy getting lots of marketing emails from favorite brands and deal services each week. (Source: 2012 Blue Kangaroo Survey on Marketing Emails) Tweet This Stat34) 6 in 10 people spend half an hour or less per week opening and browsing marketing emails. 1 in 5 people spend an hour or more doing so. (Source: 2012 Blue Kangaroo Survey on Marketing Emails) Tweet This Stat35) 8 in 10 people say the marketing emails they receive go mainly into their primary personal email account, displayed alongside their personal emails. Just 8% have a separate account specifically for receiving marketing emails.(Source: 2012 Blue Kangaroo Survey on Marketing Emails) Tweet This Stat36) 14% of all opens and clicks on a mobile device occurred from 6 a.m. to 8 a.m. The second-biggest peak, at 12% share, occurred between 6 p.m. and 8 p.m. (Source: TailoredMail 2012 Email Marketing Trends) Tweet This Stat37) 7 in 10 people say they had made use of a coupon or discount they had learned about through a marketing email in the prior week (35%) or month (33%). (Source: 2012 Blue Kangaroo Survey on Marketing Emails) Tweet This Stat38) 69% of subscribers say that too many emails is the number reason they unsubscribe from email. (Source: Chadwick Martin Bailey, 2012) Tweet This Stat39) 58% people say receiving discounts and special offers was the top reason for subscribing to emails from businesses or non-profits. (Source: Chadwick Martin Bailey, 2012) Tweet This StatEmail Deliverability & Device Metrics40) Inbox email placement in the U.S. was 84% in Q3 2012, which was down about 5% compared to the same period in 2011. (Source: Return Path’s Email Intelligence Report for Q3 2012) Tweet This Stat41) Europe has the highest inbox placement at 84%, but it too was down about 5% year over year. (Source: Return Path’s Email Intelligence Report for Q3 2012) Tweet This Stat42) 84% of respondents use desktops or laptops to access email; however, two-thirds of those under 30 use their smartphones or cell phones to access their email. (Source: Chadwick Martin Bailey, 2012) Tweet This Stat43) 38% of email is now opened on a mobile device, with 33% for desktop and 29% for webmail. (Source: Litmus Email Analytics, 2012) Tweet This Stat44) 78% Of U.S. email users will also access their emails via mobile by 2017. (Source: Forrester Research, “Email Marketing Forecast 2012 – 2017″) Tweet This Stat45) 52% of companies let people sign up for email or text alerts about products and offers as a path to purchase in mobile. (Source: Chief Marketer 2012 Mobile Marketing Survey) Tweet This Stat46) Men open 20% more emails on mobile, but women click 10% more often on mobile email.(Source: TailoredMail 2012 Email Marketing Trends) Tweet This Stat47) 24% of companies use email and non-mobile signups as a metric to gauge mobile marketing success.(Source: Chief Marketer 2012 Mobile Marketing Survey) Tweet This Stat48) 48% of marketers don’t know what percentage of their emails are read via a mobile device. (Source: eConsultancy 2012 Email Marketing Industry Census) Tweet This Stat49) 39% of marketers have no strategy for mobile email. (Source: eConsultancy 2012 Email Marketing Industry Census) Tweet This Stat50) Despite the fact that 13% of execs are now primarily checking their email via a mobile device, less than half of websites/emails are optimized for customers to view or respond to via handheld resources. (Source: MarketingSherpa 2012 Email Benchmark Report) Tweet This Stat Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 15) Only a mere 2% of marketers rated leads generated from email marketing as ‘high cost,’ representing the lowest cost channel. (Source: Software Advice Survey) Tweet This Stat16) Commercial emailers account for 70% of spam complaints. (Source: Return Path’s Email Intelligence Report for Q3 2012) Tweet This StatEmail Subject Line Stats17) For B2B companies, subject lines that contained terms such as “money,” “revenue,” and “profit” perform the highest. (Source: Adestra July 2012 Report) Tweet This Stat18) Subject lines that contained terms such as “ROI,” “asset,” and “industry” perform the lowest. (Source: Adestra July 2012 Report) Tweet This Stat19) Subject lines containing the £ symbol had a far better than average (57.8%) click-to-open rate. (Source: Adestra July 2012 Report) Tweet This Stat20) Subject lines with $ signs scored above average in opens (15.7%) and clicks (14.7%), but slightly below average in click-to-opens (-0.8%). (Source: Adestra July 2012 Report) Tweet This Stat21) Subject lines containing the € symbol were above average in opens (2.9%), but below average in clicks (-8.2%) and click-to-opens (-10.8%). (Source: Adestra July 2012 Report) Tweet This Stat22) Discount terms in subject lines generally performed below average. “Sale” was the outlier, above average in opens (14.4%), clicks (76.5%), and click-to-opens (54.3%). Others such as “% off,” “discount,” “free,” “half price,” “save,” “voucher,” “early bird,” and “2 for 1″ all came in below-average in all 3 metrics, save for “voucher,” which had above average opens (6.5%). “Early bird” was the worst performer in terms of clicks (-71.6%) and click-to-opens (-67.6%). (Source: Adestra July 2012 Report) Tweet This Stat23) News-related terms in subject lines perform fair but better than discount-related terms. “News” (16.2%), “update” (4.9%), “breaking” (33.5%), “alert” (25.9%), and “bulletin” (12.5%) all saw better than average click-to-open rates (as well as clicks and opens), with “newsletter” being the only term to perform below average in each metric. “Alert” saw the best differential for clicks (78.3%), while “news” did best for opens (30.9%). (Source: Adestra July 2012 Report) Tweet This Stat24) Some content terms perform better than others in subject lines. “Issue” (8.5%) and “top stories” (5.9%) were the only to perform above average in click-to-opens. “Research,” “interview,” and “video” scored above average for opens, but below average for clicks and click-to-opens. (Source: Adestra July 2012 Report) Tweet This Stat25) “Latest” was the only benefit-related term to see above average clicks (8.8%) and click-to-opens (9%), while “special,” “exclusive,” and “innovate” — while performing about average in opens — fared far more poorly in clicks and click-to-opens. (Source: Adestra July 2012 Report) Tweet This Stat26) Personalized subject lines are 22.2% more likely to be opened. However, personalized emails had a clickthrough rate 16.5% lower than the average, and a click-to-open rate 31.7% below the average. (Source: Adestra July 2012 Report) Tweet This Stat27) Subject lines with 30 or fewer characters performed above average in opens, clicks, and click-to-opens. (Source: Adestra July 2012 Report) Tweet This Stat28) Subject lines fewer than 10 characters long boasted an open rate of 58%, 38% higher than the next highest open rate, for subject lines of 50-59 characters in length (42%). (Source: Informz 2012 Email Marketing Benchmarks Report) Tweet This Stat29) “Snappy” subject lines of 1-2 words easily performed best in each of the metrics, while those with more than 14 words also performed above average. All other word count groups skewed closely to the average. (Source: Adestra July 2012 Report) Tweet This Stat30) “You/your” were the most common words, used in 18.7% of subject lines, up 3.4% year over year, followed by “off” and “get,” both in 16.6% of emails, and both up 5.2% year over year. (Source: Experian’s 2012 Digital Marketer Benchmark and Trend Report) Tweet This StatEmail Behavior Stats31) 64% of people say they open an email because of the subject line. (Source: Chadwick Martin Bailey) Tweet This Stat Originally published Dec 14, 2012 9:00:00 AM, updated July 28 2017 Contrary to rumor, email is not dead. Nor is it dying in the wake of social media’s rise in popularity. According to our 20 Marketing Trends & Predictions for 2013, email will live on longer than you might think.Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. But while email is here to stay, it is also rapidly evolving. The way email is consumed and delivered is not what is used to be, and that means marketers must adapt to meet the demands of finicky subscribers and internet service providers.To give you a sense of the current state of email, below are 50 facts about the changing world of email marketing. The data is divided up into four categories: email performance, subject lines, email behavior, and deliverability and devices.Email Performance Trends1) Email clickthrough rates dropped to 4.4% in Q2 of 2012, down more than 6% from 4.7% in Q1, and marking the 3rd consecutive quarter-over-quarter drop. (Source: Epsilon Q2 2012 Email Trends & Benchmarks Report) Tweet This Stat2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. (Source: Epsilon) Tweet This Stat3) Email open rates decreased in Q2, down slightly from 26.2% to 25.6%, the first quarter-over-quarter drop since Q1-Q2 2011. (Source: Epsilon) Tweet This Stat4) Average email volume per business was down 6.3% quarter over quarter in 2012 and 29.7% year over year (not factoring in triggered email sends). (Source: Epsilon) Tweet This Stat5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% of total email volume, though it was up 22% from Q1. (Source: Epsilon) Tweet This Stat6) Open rates for triggered emails hit 49.8% in Q2, jumping 8.5% from 45.9% in Q1 — almost 95% higher than the mass email send rate.(Source: Epsilon) Tweet This Stat7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. (Source: Epsilon) Tweet This Stat8) Triggered emails’ non-bounce rates remained at 95.2% in Q2 2012, only slightly below mass emails’ rate of 95.9%. (Source: Epsilon) Tweet This Stat9) Roughly half of an email list will be active – either opening or clicking on emails. (Source: Epsilon) Tweet This Stat10) Among new subscribers, 16% are dubbed “new clickers” (who have opened and clicked), and 25% are “new openers” (who have opened). (Source: Epsilon) Tweet This Stat11) “Mature” subscribers represent members who have been on a list for longer than 3 months. Among these, 51% have engaged in some way in the past 12 months, including 26% who have either opened or clicked recently. (Source: Epsilon) Tweet This Stat12) The retail apparel industry has the highest proportion of active members (39% opened or clicked an email within 3 months), followed by the business publishing/media general (34%), travel/hospitality travel services (31%), and retail general (30%) segments. (Source: Epsilon) Tweet This Stat13) The consumer services pharmaceutical vertical has the highest average proportion (52%) of dormants (inactive members for the past 12 months), followed by the consumer services general (49%), and business products and services general categories (49%). (Source: Epsilon) Tweet This Stat14) 40% of B2B marketers rated the leads generated by email marketing (house list) as high quality. (Source: Software Advice Survey) Tweet This Stat Email Marketing Metricslast_img read more

How to Build a Newsroom Inside Your Company

first_img Content Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company.Call it what you will: brand journalism, corporate journalism, corporate media. More and more companies are creating “journalistic” content. Some are even hiring journalists and camera crews, building studios, and launching dedicated news sites to cover themselves and their industries.Cisco, Intel, Microsoft, and Oracle all operate newsrooms. Maersk, the shipping company, has a news operation. So does Nissan, the Japanese automaker. LinkedIn has a managing editor. So does GE. Three big venture capital firms in Silicon Valley — Sequoia Capital, Andreessen Horowitz and Battery Ventures — have hired in-house journalists from the Wall Street Journal, Wired, and Forbes, respectively.It’s not just big companies. Kapost, a small startup in Boulder, CO., hired Jesse Noyes, a former Boston Herald reporter, to run its content marketing operation. I’m another example. I’m the former technology editor at Newsweek, and now I’m a blogger at HubSpot.If you’re the CEO or CMO of a mid-sized or large brand, you may have started thinking about building an in-house news operation of your own. To help you get there, we’ve created an ebook, The CMO’s Guide to Brand Journalism.The book will help you structure a team and figure out what obstacles you should expect to encounter and how to get over them. We also explain the structure of a newsroom, and how to map that structure to a corporate environment.Also provided is an explanation of four business models adopted by various companies. The four models are explained via case studies developed by interviewing journalists and executives at Microsoft, IBM, GE, Intel, Adobe, and other companies.We also include a section explaining the unique challenges that a small company faces when trying to build a news or publishing operation. Finally, there are a set of “best practices” that apply in mainstream media and make sense for corporate news operations, as well.Four ModelsThere are lots of ways to go about creating media inside a corporation. We’ll look at four models that are in use today. They are:Brand AwarenessYou’re publishing stories because you want people to know about your company. You’re not trying to generate sales directly from those articles. Examples: GE and IBM.Industry NewsYou write about your own company and your industry, creating coverage that supplements the work of mainstream media. Examples: Intel and Microsoft.Create and SponsorYou want to establish your company as a thought leader, so you create an independent site. Example: Adobe’s CMO.com.Lead GenerationYou use content as a way to generate leads that can be converted into customers. Example: HubSpot.Best PracticesThere are some ways in which corporate journalism and traditional journalism should play by the same rules. Here are some best practices from the world of mainstream media that you can and should adopt in your corporate publishing operation:Be transparent. Be honest about who you are and why you’re publishing this article. Sometimes you can’t avoid having a conflict of interest. That’s fine, but you should disclose it.Don’t write ad copy. You can (and should) write about your company and your products. But there’s a way to do this that feels honest and legitimate.Tell the truth. Ethics are the cornerstone of what you’re doing. Just like a newspaper reporter, you should be seeking to tell the truth at all times.Have an opinion. People respond to content that comes with a point of view. Your point of view is what distinguishes you in the marketplace and defines you to customers.Admit mistakes. If you goof up, admit it. Express your regret, and apologize. You will be amazed what happens next. Fessing up makes people trust you more. It shows people that you are human — and honest.Get people to contribute to your blog. Seek out people I call “megaphones,” meaning they have a huge presence on social media. When they write for you, they will promote their article, and your brand will go along for the ride. If you can’t get them to write for you, the next best thing is to write about them.Be promiscuous. Promiscuity is a virtue, at least in the world of publishing. LinkedIn, Huffington Post, Forbes, and others have huge audiences of business-savvy people. Try to write for them, or get them to syndicate articles that have already appeared on your blog. Do the same with industry publications from your market space, and the local paper. Your goal is to be in as many places as possible.To learn more about building a newsroom inside your company, check out the form-free brand journalism guide. Originally published Mar 5, 2014 8:00:00 AM, updated February 01 2017 Topics:last_img read more

Think You Know LinkedIn? 7 Common Myths Debunked

first_imgEver wonder what happens when you hit the magical “500+ connections” level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update?Though LinkedIn is a powerful tool for business professionals across all industries, there are still a lot of misconceptions about how it works.Read on to learn the truth behind some of the most pervasive LinkedIn myths.Myth #1: LinkedIn is only helpful if you are looking for a job.Truth: LinkedIn is a great place to build your professional brand, stay up-to-date with your network, and gain insights and knowledge at every point in your career.Tip: Keep your profile up-to-date even when you’re not looking for a job so opportunities can come find you. Stay up-to-date with your network so you can make use of those connections when you do need them. Follow channels, influencers, groups, and company pages to get personalized news and insights. By following the right content and engaging in conversations with your network, you can find potential business opportunities that you hadn’t thought of before. Myth #2: If I update my profile, everyone in my network will be notified.Truth: You can control what is broadcasted to your network so that you can get that much-deserved congratulations on your terms.Tip: When you go into “edit” mode on your profile, there is an option on the right side in the middle of the page that asks if you want your network notified of profile edits. Just turn this on/off as you see fit.Myth #3: I can only connect with someone I know well.Truth: You should feel free to invite someone to connect with you, even if they are not your best friend. The best connections are those where there is mutual benefit in building a relationship. Tip: The best way to make a connection is to send a personalized invitation or ask someone in your network to make an introduction. Make sure you specify what’s in it for the person you’re requesting to connect with, too.Myth #4: There are secret features that get unlocked when you hit 500 connections.Truth: LinkedIn stops displaying your number of connections on your profile after 500, but nothing happens once you go beyond.Tip: The trick to a successful network is to have both quality and quantity. Developing better relationships with your connections opens you up to more opportunities with like-minded professionals in your industry.   Myth #5: Accepting invitations from people I don’t know well will open me up to spam.Truth: If you find someone acting inappropriately, you can remove them from your network or flag them to LinkedIn’s support team as a spammer.Tip: Manage your network by clicking on “Connections.” This is the central hub from which you can add or remove connections. It’s also a great and easy way to keep in touch with your connections.Myth #6: I can only message people I am connected to.Truth: Beyond your network, you can also message members who are in the same groups as you are in or by using Premium Inmails. Tip: Join groups that are relevant to your business, industry, or areas of interest and expertise. Use groups as a way to share your knowledge, gain insights, and build relationships that can help you achieve your goals on the platform.Myth #7: I should only post content about my company and industry.  Truth: You should share anything that feels like a representation of you and your professional brand. A great and simple question to ask yourself before posting something is, “Would the people in my network find this interesting?”Tip: Vary the topics that you post about to keep your network engaged and wanting to hear more. Whether you’re posting your own content or reposting something that you find read in the news, sharing is a great way to build relationships, flesh out a bit more about who you are and your interests, and stay top-of-mind with your target audience. What other common LinkedIn myths do you hear?  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Aug 21, 2014 6:00:00 AM, updated July 28 2017 LinkedIn Marketinglast_img read more

21 Powerful Ways to Grow Your Email List [Infographic]

first_img Originally published Oct 3, 2015 8:00:00 AM, updated February 01 2017 Email Lists and Segmentation Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.I think we can all agree that things taste that much sweeter when we actually earn them: the promotion you got, the first car you bought with the money you saved mowing lawns for three summers, or the free coffee you received after the cashier punched the final hole in your rewards card.It felt good, didn’t it?For this same reason, buying an email list to reach a wider audience with your marketing materials is a route you don’t want to take. Not only does it put you at risk of ruining your reputation, but it can also negatively impact your email deliverability rate in a big way. The trouble is, earning email addresses takes time — and time is money. To help you grow your list the right way, check out this infographic from ELIV8 on how to maximize your lead generation efforts.568Save 568Savelast_img read more