Follow along Monday night for in-game insights and analysis when the 8-0 49ers take on the Seattle Seahawks in an NFC West showdown. GAME ESSENTIALS: 49ers (8-0) vs. Seahawks (7-2) at Levi’s Stadium on Monday at 5:15 p.m. (PT).TV: ESPN and ABC-TV (Ch. 7), Joe Tessitore (play-by-play), Booger McFarland (analyst), Lisa Salters (reporter).ODDS: 49ers -6 (opened at 49ers -5.5). OVER/UNDER: 47 (opened at 44). SERIES: Seahawks lead all-time series 25-16-0. LAST MEETING: 49ers …
FURTHER RESOURCES:In Green Basics: Blown-In or Loose-Fill Insulation Insulating Roofs, Walls, and FloorsIn Product Guide: Blown InsulationIn Community Forum: Dense-packed insulation Is dense-packed cellulose an air barrier?In Blogs: Cellulose Insulation Roofing and Siding Jobs Are Energy Retrofit OpportunitiesVideos: How to Install Rigid Foam Insulation Outside a House Superinsulating a Home With Rigid Foam Editor’s introduction: With energy prices rising again, many homeowners are planning energy-efficiency improvements to their homes. But most people are unsure of where to begin, and even seasoned builders don’t always know which priorities should rise to the top of the list. Betsy Pettit, an architect at Building Science Corporation , recommends starting where you can get the most bang for the buck.Step 3: Insulate your wallsTable of Contents:1. The Basement2. The Roof3. The Walls4. The Windows5. Mechanicals6. Appliances7. Renewable EnergyFilling empty wall cavities with cellulose is a cheap, easy, effective way to warm up an old house. Blowing insulation into existing wall cavities is an art, to be sure, but many contractors have been doing it for years. By checking the quality of the job with an infrared camera, an insulation contractor can verify that all voids have been filled.If the home’s existing siding is nearing the end of its useful life, it’s possible to install a thick layer of rigid foam on top of the existing sheathing at the same time that the siding is replaced.This article is adapted from Betsy Pettit’s Remodeling for Energy Efficiency in Fine Homebuilding magazine.
MOST READ Reigning MVP Ben Mbala returned like he never left and University of the Philippines showed it’s a force to reckon with after taking down defending champion De La Salle in a game that saw the Fighting Maroons hit a record-setting 16 3-pointers.READ: UAAP Starting 5: Weeks 1 and 2FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutCenter: Ben Mbala (La Salle Green Archers) Ben Mbala. Photo By Tristan Tamayo/INQUIRER.netAfter representing Cameroon in the 2017 Fiba Afrobasket, the MVP returned in style. Frontrow holds fun run to raise funds for young cancer patients Brace for potentially devastating typhoon approaching PH – NDRRMC Fire hits houses in Mandaluyong City For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. LATEST STORIES Read Next View comments E.T. returns to earth, reunites with grown-up Elliott in new ad Jun Manzo. Photo By Tristan Tamayo/INQUIRER.netDesiderio wasn’t the lone Maroon, who posed problems for the Green Archers. After Desiderio lit up in the third quarter, Jun Manzo took his turn to finish La Salle off.Manzo had nine of his 17 points in the fourth quarter, scoring late buckets that kept the Green Archers down for the count. Honorable mentions:Ron Dennison (Far Eastern University)Ron Dennison. Photo by Tristan Tamayo/INQUIRER.netThere’s a dilemma concerning Ron Dennison. As good as he is for FEU, he plays the same position as Ravena and that’s a tough competition to win considering that Ateneo has also remained undefeated. Still, Dennison is on a class of his own and his 15 points plus his defensive leadership against UST puts him on this seven-man list.Papi Sarr (Adamson Falcons) Papi Sarr. Photo by Tristan Tamayo/INQUIRER.netPapi Sarr was decent in his first game in Season 80 as he put up 10 points and four rebounds in Adamson’s 88-81 win over UST, but it was in his past two games the 6-foot-8 big man showed his quality. The Adamson center, who is still trying to regain top form after suffering a groin injury before the season started, averaged 15.5 points and 14.5 rebounds against La Salle and National University. BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Nonong Araneta re-elected as PFF president LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles01:00Chief Justice Peralta on upcoming UAAP game: UP has no match against UST01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Mbala averaged 33 points and 11 rebounds and although La Salle split its first two games with the menacing big man back, there was no better center in the league than him.Forward: Arvin Tolentino (Far Eastern University)Arvin Tolentino. Photo By Tristan Tamayo/INQUIRER.netRebounding and defense isn’t exactly Arvin Tolentino’s strong suit, yet he delivered when Far Eastern University needed a presence in the middle.Prince Orizu played on and off for the Tamaraws against University of Santo Tomas due to illness and Tolentino took it upon himself to provide the muscle. Tolentino put up season-highs in scoring and rebounding to lead the Tamaraws over the Growling Tigers with 15 points and 10 boards.ADVERTISEMENT In the three games prior to FEU’s match against UST, Tolentino only averaged exactly five boards a game and 9.6 points.Forward: Thirdy Ravena (Ateneo Blue Eagles)Thirdy Ravena. Photo By Tristan Tamayo/INQUIRER.netAteneo had just one game the past week, but boy did Thirdy Ravena make it worth watching.Ateneo currently owns the best record in the league with a 4-0 slate and it’s largely because of Ravena’s strong play.The senior wingman led the Blue Eagles in their 83-65 rout of University of the East with 21 points, on an efficient 7-of-12 shooting, while grabbing eight rebounds.Guard: Paul Desiderio (UP Fighting Maroons)Paul Desiderio. Photo By Tristan Tamayo/INQUIRER.netThe legend of Paul Desiderio continues to grow.Desiderio was hell-bent on toppling the Green Archers and he did that by pouring in a career performance that made him Diliman’s most beloved person in a jersey.The senior guard unleashed 16 third-quarter points to post a career-high 30 and all the while keeping a straight face as La Salle searched for a way to stop him. Guard: Jun Manzo (UP Fighting Maroons) Corey Kluber gets 18th win as Indians beat Mariners Kammuri turning to super typhoon less likely but possible — Pagasa Don’t miss out on the latest news and information. It had been quite a whirlwind week in the UAAP.ADVERTISEMENT
LaVar Ball thinks son LiAngelo’s arrest in China ‘not a big deal’ QC cops nab robbery gang leader, cohort Baynes also had eight rebounds and three assists, and Boston improved to 10-2 even as Horford sat out after being placed in concussion protocol earlier in the day. The Celtics then lost rookie forward Tatum late in the second quarter, when he went to the locker room with a sore right ankle.Coach Brad Stevens said Tatum had X-rays and was fitted with a walking boot as a precaution. He will be re-examined on Thursday.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutIt’s yet another blow for a team that lost Gordon Hayward for the season after a gruesome leg injury on opening night.“Until we have only four left, I guess we’re just gonna keep playing,” Stevens said. Kammuri turning to super typhoon less likely but possible — Pagasa View comments RIVALRY REKINDLED?Lakers coach Luke Walton said this generation of players views the Celtics-Lakers rivalry differently than those around for the 1980s matchups.“I think some of them get it, more than others,” he said. “Guys like Lonzo that grew up in LA, I think if you grew up in either one of these cities, you’re probably pretty well schooled on the rivalry. For some of these young guys, they probably don’t know much about it.”Celtics fans chanted “Beat LA!” after Walton was whistled for a technical foul in the third quarter.CELEBRITY SIGHTINGSNew Red Sox manager Alex Cora, New England Patriots players Devin McCourty and Dion Lewis, and rapper DMX were in attendance.UP NEXTLakers: At Washington on Thursday night.Celtics: Host Charlotte on Friday night. Irving also got banged up and had his right leg examined by trainers between the third and fourth quarters. He came back with just over six minutes to play and immediately made an impact, scoring back-to-back baskets to push Boston’s lead back to 100-90.The Celtics led by 48-28 in the second quarter but were outscored 24-13 over the final 6:51 of the half to let the Lakers back into the game.TIP-INSLakers: Only lead of the game was 2-0. … Had 12 turnovers in the first half.Celtics: Shot just 8 of 24 in the fourth quarter. … The 61 points scored by the first half was a season high. … Took a season-high 98 field-goal attempts.LAY OFF BALLCeltics forward Marcus Morris thinks fans should ease up on Ball.“He’s a good kid — it’s his dad,” Morris said. “He’s got a big mouth, everybody knows it. … He has a long time to do this. He’s a young guy. It kind of sucks that he’s gotta go everywhere and they just boo him and boo him and boo him. He’s just a regular player.”Ball said he didn’t take offense to it.“They’re home. I’d boo too if I was a fan,” he said. Japan ex-PM Nakasone who boosted ties with US dies at 101 John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding LATEST STORIES Read Next Giannis Antetokounmpo powers Bucks in bounce back win over Celtics PLAY LIST 02:29Giannis Antetokounmpo powers Bucks in bounce back win over Celtics00:50Trending Articles02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:42PH underwater hockey team aims to make waves in SEA Games Brace for potentially devastating typhoon approaching PH – NDRRMC Typhoon Kammuri accelerates, gains strength en route to PH Boston led by 20 in the second quarter before letting the lead shrink to two in the third. Los Angeles then struggled down the stretch, shooting 5 of 18 from the field with six turnovers in the final period.Brandon Ingram and Jordan Clarkson led the Lakers with 18 points apiece. Julius Randle had 16 points and 12 rebounds.Celtics fans gave rookie Lonzo Ball an icy welcome in his first trip to TD Garden. They booed the No. 2 overall pick throughout the night whenever he touched the ball. He finished with nine points, six assists and five rebounds, making just 4 of 15 from the field.With Tatum sidelined in the second half, Boston struggled defensively, and the Lakers exploited the paint for several easy baskets.“They hit us in the mouth and we were kind of shocked,” Kyle Kuzma said. “The second quarter and the secondhalf we fought back.”ADVERTISEMENT MOST READ Stronger peso trims PH debt value to P7.9 trillion Boston Celtics’ Kyrie Irving (11) and Los Angeles Lakers’ Brook Lopez reach for the ball during the first quarter of an NBA basketball game in Boston on Wednesday, Nov. 8, 2017. (AP Photo/Winslow Townson)BOSTON — The Celtics are piling up injuries almost as quickly as they are victories this season.Aron Baynes matched his career high with 21 points, Kyrie Irving scored 19 and Boston overcame injuries to Al Horford and Jayson Tatum to beat the Los Angeles Lakers 107-96 on Wednesday night for their 10th straight win.ADVERTISEMENT Don’t miss out on the latest news and information. CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA
What’s behind the display of Chinese flag in Boracay? LATEST STORIES View comments To many, it looked like Creamline was head and shoulders above the competition in the Premier Volleyball League Open Conference and that a championship was virtually preordained.Don’t tell that to the backbone of the Cool Smashers’ offense.ADVERTISEMENT It’s bust for SMB sans Wells Setter Jia Morado said the road to the sweep was filled with obstacles.“But we really made it a point to power through and be there for each other and trust our whole coach staff,” she said.Conference Most Valuable Player Jema Galanza said what the people didn’t see was the perseverance that the team showed, especially under the watch of coach Tai Bundit, who is known to be very stringent when it comes to drills and fitness routines.“We experienced much hardships and sacrifices this conference, there were a lot of stories behind the scene,” said Galanza, who said the players had to be up 5 a.m. for the 6 a.m. grind every single day.ADVERTISEMENT Alyssa Valdez swore that the team’s championship romp late Saturday night, when it blanked PetroGazz in the finale to complete a record sweep of the conference, was far from the smooth run Creamline made it look like.“We went through a lot of struggles and challenges this conference,” said Valdez who scored 19 points in Creamline’s 29-27, 25-22, 27-25 win over PetroGazz in Game 2.FEATURED STORIESSPORTSGreatest ever?SPORTSFormer PBA import Anthony Grundy passes away at 40SPORTSSan Miguel suspends Santos, Nabong, Tubid indefinitely after ‘tussle’ in practiceValdez missed five games in the long, double-round conference but the Cool Smashers still managed to win all 20 matches all the way to the title.“Me personally, I was out a few games and I saw how my teammates stepped up. That’s where I saw our full potential,” said Valdez, who had to divide her time between Creamline and the national team preparing for the Southeast Asian Games. Duterte officials’ paranoia is ‘singularly myopic’ Don’t miss out on the latest news and information. Drilon apologizes to BCDA’s Dizon over false claim on designer of P50-M ‘kaldero’ MOST READ Ethel Booba on SEA Games cauldron: ‘Sulit kung corrupt ang panggatong’ Duterte calls himself, Go, Cayetano ‘the brightest stars’ in PH politics PH women’s volleyball team motivated to deliver in front of hometown crowd PLAY LIST 02:25PH women’s volleyball team motivated to deliver in front of hometown crowd00:50Trending Articles00:50Trending Articles02:11Makabayan bloc defends protesting workers, tells Año to ‘shut up’03:07PH billiards team upbeat about gold medal chances in SEA Games01:38‘Bato’ to be ‘most effective’ CHR head? It’s for public to decide – Gascon02:07Aquino to Filipinos: Stand up vs abuses before you suffer De Lima’s ordeal01:28Ex-President Noynoy Aquino admits contracting pneumonia00:45Aquino agrees with Drilon on SEA games ‘kaldero’ spending issue Priority legislation in the 18th Congress Rice industry paralysis Sports Related Videospowered by AdSparcRead Next Matteo Guidicelli had saved up for Sarah G’s ring since 2014?
SEO Originally published May 21, 2009 8:26:00 AM, updated October 01 2019 Topics: Earlier this week The Boston Globe released its Globe 100 — its annual list of the top 100 public companies in Massachusetts, “ranked by composite performance score.” We pay close attention to our neighbors (particularly their inbound marketing needs and practices), so we thought we’d offer an alternative ranking: search engine authority. We took the The Globe 100, ran their websites through Website Grader, then sorted them according to grade. The results are below (the links will take you to each company’s Website Grader report).So what’s the big difference between companies at the top of the list, and those at the bottom?In a word: content. Top-ranked Progress Software has almost 8,000 indexed pages. As a result, they have a much better chance of winning the SEO lottery than last-placed MicroFinancial (9 indexed pages). You’ll see a similar gap between most top- and bottom-ranked companies. Progress Software Corp. (www.progress.com) 99.8Staples (www.staples.com) 99.5Raytheon Co. (www.raytheon.com) 99.3EMC Corp. (www.emc.com) 97.6Parametric Technology Corp. (www.ptc.com) 96.8Analog Devices (www.analog.com) 96.4Forrester Research (www.forrester.com) 95.5Iron Mountain (www.ironmountain.com) 95.5BJ’s Wholesale Club (www.bjs.com) 95.1Airvana (www.airvana.com) 95.1Pegasystems (www.pega.com) 94Sapient Corp. (www.sapient.com) 93Akamai Technologies (www.akamai.com) 93Zoll Medical Corp. ( www.zoll.com) 93NetScout Systems (www.netscout.com) 93Monotype Imaging Holdings (www.monotypeimaging.com) 93NStar (www.nstaronline.com) 92American Science and Engineering (www.as-e.com) 92Bitstream (www.bitstream.com) 92VistaPrint Ltd. (www.vistaprint.com) 91UniFirst Corp. (www.unifirst.co) 91PerkinElmer (www.perkinelmer.com) 91Sonesta International Hotels Corp. (www.sonesta.com) 91Hittite Microwave Corp. (www.hittite.com) 91Double-Take Software (www.doubletake.com) 91iRobot Corp. (www.irobot.com) 91Parexel International Corp. (www.parexel.com) 90Waters Corp. (www.waters.com) 90SeaChange International (www.schange.com) 90Independent Bank Corp. (www.rocklandtrust.com) 90 Millipore Corp. (www.millipore.com) 89Genzyme Corp. (www.genzyme.com) 89Aspect Medical Systems (www.aspectmedical.com) 89Eaton Vance Corp. (www.eatonvance.com) 89Aware (www.aware.com) 89Safety Insurance Group (www.safetyinsurance.com) 89CRA International (www.crai.com) 88Clean Harbors (www.cleanharbors.com) 87Thermo Fisher Scientific (www.fishersci.com) 87Varian Semiconductor Equipment (www.vsea.com) 86Berkshire Hills Bancorp (www.berkshirebank.com) 85Boston Beer Co. (www.bostonbeer.com) 85Skyworks Solutions (www.skyworksinc.com) 84Phase Forward (www.phaseforward.com) 84Harvard Bioscience (www.harvardbioscience.com) 84Brookline Bancorp (www.brooklinebank.com) 84Cognex Corp. (www.cognex.com) 83Cubist Pharmaceuticals (www.cubist.com) 82Sepracor (www.sepracor.com) 82Cabot Corp. (www.cabot-corp.com) 82Hanover Insurance Group (www.hanover.com) 82Chicopee Bancorp (www.chicopeesavings.com) 82L.S. Starrett Co. (www.starrett.com) 81Alkermes (www.alkermes.com) 80Five Star Quality Care (www.5sqc.com) 80American Tower Corp. ( www.americantower.com) 79State Street Corp. (www.statestreet.com) 78IPG Photonics Corp. (www.ipgphotonics.com) 78UFP Technologies (www.ufpt.com) 78Repligen Corp. (www.repligen.com) 78Beacon Roofing Supply (www.beaconroofingsupply.com) 77Hingham Institution for Savings (www.hinghamsavings.com) 77Affiliated Managers Group (www.amg.com) 77TJX Cos. (www.tjx.com) 75Interactive Data Corp. (www.interactivedata.com) 75Haemonetics Corp. (www.haemonetics.com) 75Altra Holdings (www.altramotion.com) 74United Financial Bancorp (www.bankatunited.com) 73Wainwright Bank & Trust Co. (www.wainwrightbank.com) 73Valpey Fisher Corp. (www.valpeyfisher.com) 72Starent Networks Corp. (www.starentnetworks.com) 71Biogen IDEC (www.biogenidec.com) 71Cynosure (www.cynosurelaser.com) 71 HRPT Properties Trust (www.hrpreit.com) 70Senior Housing Properties Trust (www.snhreit.com) 69Watts Water Technologies (www.wattswater.com) 69Datawatch Corp. (www.datawatch.com) 69 Mac-Gray Corp. (www.macgray.com) 68Century Bancorp (www.century-bank.com) 67Benjamin Franklin Bancorp (www.benfranklinbank.com) 67Enterprise Bancorp (www.enterprisebankandtrust.com) 67Analogic Corp. (www.analogic.com) 65Acme Packet (www.acmepacket.com) 65Arrhythmia Research Technology (www.arthrt.com) 64Westfield Financial (www.westfieldbank.com) 63Hospitality Properties Trust (www.hptreit.com) 62Legacy Bancorp (www.legacybancorp.com) 60Boston Properties (www.bostonproperties.com) 60Bruker Corp. (www.bruker-biosciences.com) 59Psychemedics Corp. (www.psychemedics.com) 59MKS Instruments (www.mksinstruments.com) 59Steinway Musical Instruments (www.steinwaymusical.com) 58CSP (www.cspi.com) 56Global Partners (www.globalp.com) 51Anika Therapeutics (www.anikatherapeutics.com) 46Tech/Ops Sevcon (www.sevcon.com) 45Chase Corp. (www.chasecorp.com) 43Franklin Street Properties (www.franklinstreetproperties.com) 41Atlantic Tele-Network (www.atni.com) 40MicroFinancial (www.microfinancial.com) 33Globe 100 Rank versus WSG Score Trend ChartSearch Engine Optimization Kit Learn more about how you can optimize your site to rank higher in search engines so you get found by more qualified prospects. Download our search engine optimization kit. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Twitter Marketing Originally published Nov 28, 2011 7:30:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Many of you probably joined Twitter to market a business. While marketing may be your primary focus, the Twitter also emphasizes an element of personal branding you shouldn’t neglect. Have you optimized both your business and personal Twitter presence to enable people to learn more about you and your business?If you haven’t, keep reading. David Meerman Scott shares a set of elements you should optimize within your Twitter profile. Let’s look at the four major components of a Twitter profile for better optimization:1. Your Twitter Background The first component you can optimize is your Twitter background. As a Twitter user, you have the opportunity to upload a custom image or pick one of Twitter’s suggested templates. Don’t use the default. David’s Twitter background, for instance, is an image of an antique typewriter. “It’s like my personality,” says David.A customized Twitter background is great for conveying something about you or your brand’s personality. What is more, it makes you more unique, helping you stand out from the crowd of other Twitter users. Not sure how to go about creating a custom Twitter background? Check out our video tutorial.2. Your PhotographThe second element of a Twitter profile that you will need to optimize is your avatar. Again, don’t use the default “egg” image. That won’t help you differentiate you or your business from the rest.Many people use photos that don’t help Twitter users recognize their identity. There is either too much going on in the photo, or it has been taken from too far away. These types of images might be great at conveying your personality, but they aren’t necessarily optimized for branding. Instead, for personal profiles, you should consider using a headshot that clearly shows your face so you can be easily recognized in the Twittersphere. For business accounts, use an image that portrays your company logo or brand.3. Your Twitter BioYour bio is the third thing you should optimize on your Twitter profile. It’s easy to just put a laundry list of stuff in there to define you or your brand, says David. But why not come up with a full sentence that describes you or your business? Also, make sure you include a link to your website or blog, where visitors can go to learn more about who you are and what you do. 4. Your TweetsDon’t forget to also optimize each of your tweets. Always share valuable content and use action-oriented language. As we have discussed previously, verbs are the part of speech that generates the most shares on Twitter. Post regularly — even over the weekend. We have found that Saturdays and Sundays perform well in terms of engaging people through tweets.Make sure your updates also include links to landing pages, a technique that will enable you to generate leads from Twitter. In this way, your social media efforts will directly impact lead generation.What are some practices that you have leveraged to optimize your Twitter presence, both for personal and business use? Topics:
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack These days, inbound marketers have to crank out content like never before. Between blog posts, ebooks, webinars, videos, podcasts, and more, it’s hard to keep fresh topics on the horizon. So how can you make it easier to produce remarkable content at such a fast pace? Let me introduce you to your new sidekick, the editorial calendar.So, you have a pretty good sense of the audience you’re targeting and what kind of content you will most likely need to create to drive sales and happy customers. (Wait — you don’t? Read this first.) The next step is to create an editorial calendar that lays out when and where to share that content. An editorial calendar is like a roadmap for content creation, showing you what kind of content to create, what topics to cover, which personas to target, and how often to publish to best support your inbound marketing strategy.Here are 7 simple steps to set up your own editorial calendar:1. Choose a template. Create a Google calendar or a spreadsheet to record your editorial plans. You should plan at least three months in advance, but it’s even better if you can develop a plan for the next six months — or even an entire year.2. Decide on your goals. Work backwards from your marketing goals to guide your plan. Look at how much traffic, how many leads, and how many customers you are aiming to generate each month. Analyze your previous marketing efforts to determine how many pieces of content you will typically need to reach those goals. For example, say in the past you produced 1 ebook and wrote 15 blog articles in a month, which generated X visits and X leads. If you’d like to double the amount of traffic and leads you generate in a given month, it might be safe to assume you’ll need to produce 2 ebooks and 30 blog articles next month. The trick is to experiment, and over time, you’ll be able to notice patterns that will help you determine how much content you need to create (and how much promotional muscle you’ll need to put in) to meet your goals.3. Schedule your content. Fill in the dates on your calendar with specific publishing tasks, such as updating your blog or social networks daily, posting new videos or podcasts each week, publishing an ebook or hosting a webinar each month, and so on. For each date, list the topic, the title of the piece, and the targeted persona. The goal is to create a good mix of content types, topics, and personas to make sure you’re covering all your segments.4. Write down the focal points. Note the SEO keywords, the stage of the buying cycle, the call-to-action, or other inbound marketing goals that each piece of content must address.5. Mark other significant events. Make note of important dates or external events that are good hooks for specific topics or types of content. For example, retailers could highlight major holidays such as Christmas, Halloween, or Mother’s Day and plan content that fits with the seasonal theme. B2B marketers could note important industry trade shows they plan to attend, and schedule blog updates, recaps, or videos generated at the event.6. Find opportunities to repurpose content. For example, the publication of a new whitepaper/ebook or research report could generate several weeks’ worth of blog posts that each share details or small nuggets of data from the complete report. (Like this blog post does!) Or the transcript from that webinar you produced could get translated into an ebook.7. Organize by content type. Create separate tabs in your editorial calendar document for each kind of content you publish, such as blog posts, webinars, ebooks, videos, etc. That way, you can make sure you’re publishing enough of each kind of content, and spreading that content appropriately among your targeted personas and stages of the buying cycle.By the end of this process, you’ll find that you’ve filled up most of your calendar with detailed plans for content. No more coming to work in the morning wondering what you’re going to publish to maintain your inbound marketing goals!And don’t worry — if there are a few holes, that’s okay. You want the flexibility to capitalize on news or hot topics as they arise over the course of the year. For those weeks when you can’t find the inspiration for, say, another blog post, calling up your calendar will give you a great visual reminder of what you’ve covered already and what you’re planning to cover next week or next month, so you can at least narrow down your options.So what are you waiting for? Start filling up that calendar with great content, and get publishing!This post is an adapted excerpt from our free ebook, A Practical Guide to Killer Marketing Content. To learn more about keeping those great content ideas flowing, download the free ebook here! Originally published Jan 30, 2012 12:00:00 PM, updated July 03 2013
Originally published Mar 11, 2014 4:00:00 PM, updated February 01 2017 Topics: Aimee and the team at Fishhook have the opportunity to work with many churches and faith-based organizations. They see congregations start to think about re-purposing existing stories and content to engage on a new level with old and new audiences. The four suggestions below can be used by any type of religious congregation or organization and, in Aimee’s experience, have been very effective methods when producing engaging content.Congregations have many moving parts with complex budgets, passionate leaders, and individual ministries all competing for space and attention in print and online channels. There are volunteers to organize, fundraisers to coordinate, and events to plan — all in the midst of being a place for spiritual growth and healing.These congregations also have the chance to communicate who they are to one of the most captive audiences around — an audience that they see faithfully (no pun intended) each week. And now, thanks to technology, they have the opportunity to connect with them on an even deeper level. Inbound marketing focuses on creating quality messages that pull people toward your mission. Isn’t that what you’re always striving to do?Ponder this …If your objective is to create content people love and connect with, the first step is simple — find the content.Okay, I know you’re probably thinking “duh!” but stay with me. The good news is you’re already sitting on tons of great stuff! While companies spend time, money, and manpower brainstorming content, a religious institution can simply re-purpose the already dynamic content at its fingertips.And how do you do this, you ask? Here are five existing sources that you can re-purpose for publication on your blog, as free PDF downloads, and share via social media and your e-newsletters to engage your current audience members and attract new ones:Existing Content Source #1: Sacred Texts and WritingsIf you’re going to start anywhere, you might as well start here. People have been inspired, educated, and challenged by these texts for centuries. It’s the perfect content to start with because it not only connects people to your organization, but also makes the reader think about his/her own faith.By using religious texts as the basis for some of your online content, you’re showing your audience that you value their spiritual growth, and that, even if they aren’t a member or follower of your organization, you still care about connecting them with content they might be interested in. This starts to create trust and can help take someone from a stranger to a weekend service visitor — the basic first step of the inbound marketing methodology.Existing Content Source #2: Weekly TeachingsLet’s just say for the purpose of this article that you’re at a congregation that speaks about a different topic each week, and you decide that for each teaching you’re going to write a supporting blog post. There are 52 weeks in a year. That means you’re sitting on 52 different blog topics. That’s an easy slot to fill on your blogging calendar on a weekly basis!Within each topic, though, there are probably a couple of subtopics that you could write about separately. So now we’re at a couple hundred topics and lessons that you can re-purpose into blog posts.But wait … what about videos? Podcasts? Tweets? Infographics? The list goes on and on. This is a huge opportunity to create engaging content and one that is, unfortunately, often overlooked.Existing Content Source #3: Classes and Group Studies You know that one volunteer who has been teaching class for years? Let’s just call her Ms. Grace.Anytime you talk with Ms. Grace, she seems to give you a new piece of advice or a story that somehow enhances the quality of your life. She’s always asking you if there’s anything else she could do to help. What if you asked her to write? Because she’s taught classes for years, she can bring stories of life and faith into your online content.Ms. Grace isn’t the only one you could ask. Look for people who’ve lead a small group study or prayer group. Ask them to contribute something they’ve learned to your online content. They’re usually eager to volunteer and would love to have the opportunity to tell their own stories. Existing Content Source #4: Your Supporters and ConstituentsOne of the easiest, most effective ways of creating content is to tell stories of the people who make up your network. College Park Church incorporates this into their robust blog in a clever way. This section of their blog, called “College Park People,” allows members of their audience to write their own story.These posts are moving, powerful, and full of insight and inspiration for the readers. It doesn’t take you — the communications director or religious leader — any time to write, but the impact is huge. Allowing people to tell their story not only highlights the lives of your supporters, but shows readers that you are invested in the people who invest in you. Existing Content Source #5: Wisdom From a Religious LeaderHave an officiant that loves to write? Ask him/her to share their wisdom.Our friends at East 91st Street Christian Church use this tactic to fuel their online content. Their blog post entitled “Latest From Rick” is filled with inspirational advice, straight from the senior pastor.While all religious leaders may not have a love for writing, if someone on your staff has that passion, use it! Dedicate a weekly or monthly blog spot to them. Give them the opportunity to write on any topic and speak directly to your online audience. This is a great opportunity for your people to feel like their leadership is connecting with them and giving them advice one-on-one. It can be an opening to create meaningful relationships that start online.On April 27th, 2014 from 2-3 p.m. EST, Evan McBroom of Fishhook will be hosting a HubSpot webinar on the “7 Deadly Sins of Church Communication Strategies.” Register for this free, live webinar today.How does your organization share your community’s stories online? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Types