An Uttar Pradesh Minister’s son-in-law is one of the 10 persons accused of plotting the Rae Bareli vehicle collision in which the victim of the alleged Unnao gang rape was left critically injured. Arun Singh, the Nawabganj block pramukh and son-in-law of Ranvendra Pratap Singh, alias Dhunni, a Minister of State holding the Agriculture, Agriculture Education and Agriculture Research portfolios, is listed as accused no. 7 in the FIR lodged by the uncle of the survivor of the alleged rape. She is battling for her life in a hospital in Lucknow with multiple fractures, head and chest injuries. Mr. Arun Singh confirmed to The Hindu that he was in fact the same person named in the FIR. The FIR lists him as one of the persons accused of intimidating the family of the victim. The complainant, her uncle, said he and his family had faced repeated threats from Kuldeep Singh Sengar, MLA, and his men and were being intimidated to change their statements in court or compromise with the MLA or face dire consequences. ‘Falsely implicated’Along with the rest, Mr. Arun Singh faces charges of murder, attempt to murder, criminal conspiracy and criminal intimidation. Asserting that he was being falsely implicated due to “personal and political rivalry” with a former block pramukh in Nawabganj, Awadesh Singh, he alleged that his rival shared a link with the jailed uncle of the victim. Mr. Arun Singh had defeated Maya Singh, Mr. Awadesh Singh’s wife, to win the post. Mr. Arun Singh said he was a litigant in the 2006 murder case of a Dalit block pramukh, Ram Naresh Nirmal, in which Mr. Awadesh Singh is an accused. “Awadesh Singh is a history-sheeter with over 40 criminal cases and my political opponent,” he said. “He is using the uncle as a shield… he feels if he falsely implicates me or sends me to jail, then he will be able to manage his case,” Mr. Arun Singh said. In the FIR relating to the collision, the uncle mentions Mr. Awadesh Singh as being among the people who would come to visit him in jail. The police have so far traced the owner of the truck to Fatehpur, which shares borders with Unnao and Rae Bareli.Mr. Arun Singh downplayed his political links with his father-in-law. “I have no political connection with him. He is my father-in-law but not my political guardian,” said Mr. Arun Singh, who is considered close to Mr. Sengar and Unnao BJP MP Sachhidanand Hari, alias Sakshi Maharaj. Mr. Arun Singh’s name also surfaced last year in the assault case of the survivor’s father, who died in custody in suspicious circumstances. He was questioned but not formally charged. He says he is innocent. “I have never seen the uncle by face. I have never seen the victim and I don’t even know where their house is,” he said, adding he had not met Sengar in over six months. Mr. Arun Singh said he was ready to undergo a narco test and cooperate with any agency–the CBI has taken over the collision case and even lodged an FIR, which includes him–in the investigation. The uncle of the survivor was on Wednesday granted a day’s parole to attend the cremation of his wife and relative, who died in the Rae Bareli collision while they were on their way to meet him in jail. Awadesh Singh was not available for comment.
. Now let’s take it a step further. What if you have a Web form to set up a meeting, but the customer is more “old school” and prefers to pick up the phone and call you? You will need to make sure they can easily find your phone number at the exact time they have decided to convert. If they have to look for it, you will likely lose them. Your blog (so important it deserves its own bullet!) . Scott is founder & brand strategist at You can change your inside reality by improving processes, training employees, hiring employees, diversifying your services, improving your support and employing numerous other enhancements. Are you projecting your ideas or taking the time to discover and listen to your customers’ wants and needs? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Photo: Scott C. Margenau Face the Inside Reality … in accordance with your “inside reality” and your customers’ wants and needs. Discover and define your customers’ wants and needs and how they prefer to do business. Create or update your branding material and marketing campaigns so that they build value and trust and are infused with calls to action aligned with your customers’ goals. In Summary Your messaging (critical in conversions, must get attention, build value and trust) What do customers see when they interact with your brand? Your offline branding (stationery, sales kits, exhibits, brochures, etc.) Brand Awareness In order to achieve success in marketing, it is critical that your image and message are based on what your customers are looking for from the outside looking in, not what a company wants to project from the inside out. ImageWorks Studio Ltd Originally published Nov 24, 2008 9:51:00 AM, updated October 20 2016 A good way to do this is by conducting interviews and organizing focus groups. Once you know for certain what your customers want, expect and need from your business, you will then be ready to develop the above media and campaigns in alignment with your customers’ expectations. The following elements are used to create brand impressions, build value, raise awareness, attract customers and promote services. They are the essence of your brand image: First, you take the time to find out what your customers really want, rather than making assumptions about what you think they want. Your Web presence For example, if a customer’s primary goal is to set a meeting with a company that they feel can provide the services they require, they would need a few things to happen first: They need a clear and easy-to-find explanation of the desired services they are seeking. This article is a guest post by Your logo and tag line Ongoing marketing and advertising (e-mail, SEO, PPC, Social Media, PR, etc.) So how do you synchronize these components with your customers’ buying habits? Evaluate your inside reality. Don’t guess … be honest. Your business’s inside reality is what your business is really all about: what you do well, what you don’t do well. It includes all benefits, obstacles, problems, etc. Write down all of your customers’ desired goals, from a low-level conversion such as an e-mail string up to your primary conversion. Why is this important? Because if you don’t match the outside perception to your inside reality, you will wind up with unhappy customers. They must be easily led to THEIR desired call to action, which in this case is the ability to set up a meeting. JCroft Topics: The first step in synchronizing your brand with your customers’ buying habits is to take a hard look at what your business is all about. Build or Rebuild Your Brand Image The messaging they read must build up substantial interest in order to provoke a response.
People spending more time in social networks than on personal email Intro http://www.paulmycroft.com/ Remember to subscribe in iTunes – Technology insustry tradeshow spending will decline by 46% Special ticket giveway!: Blog post about their favorite example of inbound marekting (theirs or someone elses.) In that blog post, must link to HubSpot TV and IMS. Make sure we can find you! Marketing Tip of the Week Mailbag Twitter Search tripled in last 6 months, Google Blog search is flat http://www.google.com/ads/preferences/view Is it possible to keep your Facebook business and personal pages separate? I really don’t have the time to deal with personal Facebook requests but I want to develop my business Facebook profile. Can you keep your contacts separate? Social Networks Pass Email in Usage Episode 31 – March 13, 2009 – Leave a 5 star review!!!! Marketing Takeaway: Segmenting and targeting can increase response rates. Use them when possible. Marketing Takeaway: “People prefer the clean, controlled, multimedia and publicly social experience of social networking communication over the relatively open, individualistic and spammy medium of email.” (quote from Read/Write Web) http://blog.nielsen.com/nielsenwire/nielsen-news/social-networking-new-global-footprint/ Marketing Takeaway: Don’t sue people, dive into creative marketing. Tradeshow Budgets Predicted to Decline 17% in 2009 Headlines Marketing Takeaway: If you need to cut, start with your low ROI programs. http://itunes.hubspot.tv FTC Spoofs FreeCreditReport.com http://www.dmnews.com/Google-releases-behavioral-advertising/article/128633/ http://www.micropersuasion.com/2009/03/twitter-search-to-eclipse-google-blog-search.html We discussed the FCC concerns about behavioral advertising on HubSpot TV before. @Soreco – Matt Soreco Blogs still show up in the main Google search, so is this a big deal? ) Google was smart – very open and transparent, allowed an easy opt-out process (ad preferences manager – Twitter Search Will Surpass Google (blog) Search? http://www.marketingpilgrim.com/2009/03/why-i-hate-googles-interest-based-ads-for-doing-the-right-thing.html How to interact on Twitter – @karenrubin @mvolpe Forum Fodder Paul Mycroft – Don’t throw the baby out with the bath water, continue to invest in your high ROI marketing programs. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090311/FREE/903119995/1078/rss01&rssfeed=rss01 www.interfolio.com http://twitter.com/soreco http://www.hubspot.com/marketing-webinars/facebook-for-business-webinar-archive/ Marketing Takeaway: Blogging is still a higher ROI than Twitter, but you should be on Twitter too! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack PS: An easy way to do this for your own website is to use behavior to create a lead grade – HubSpot software does this for you. Google Releases Behavioral Advertising http://ftc.gov/multimedia/video/credit/annual-credit-report-videos.shtm Frank at Should company blog mix marketing, training and topical posts? Originally published Mar 15, 2009 9:13:00 AM, updated July 04 2013 http://www.readwriteweb.com/archives/social_networking_now_more_popular_than_email.php
Your Thoughts New Marketing Labs Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . Join us at the , a blog in the Top 10 of Advertising Age Power150, and in the Top 100 blogs in the world, according to Technorati. He is funnier in person. This article is a guest post by social media guru Is your product even interesting? If you’re selling a brand new MP3 player, it damned well better do more than be a different color or have different buttons. If you’re selling a piece of software, why should I use you when I already know your competitor’s brand better, and when there are hundreds of other people looking for some of my time to try out their thing, too? As for trust, I’m not believing you any more that your service is 600% faster than the competition. I don’t actually care. I’m not buying in that Tiger Woods is awesome. Instead, I’m looking for which of my friends or online colleagues is using the product, and what they think of it. I’m hoping that their reputation will translate to a level of trust, and that I can skip a few steps to evaluate a product based on their consideration. What do you think? Does this make sense? Can you see how this is really just a new way to build relationships, that you’re still human, that the end results all still have to be about your business and marketing goals? What else didn’t I cover that you need? So What Should You DO? Companies are learning how to use tools like blogging and podcasting and videos to build relationships. Some are performing old fashioned advertising in a new arena. The guys from Topics: Originally published Mar 24, 2009 9:29:00 AM, updated October 20 2016 In short, there aren’t a lot of reasons why you shouldn’t put together a simple strategy to align with your 2009 goals, and then put up some potential measurements to judge success. Think beyond the tools. Don’t look for 10,000 YouTube views. Look for 5 more sales. Don’t look for 2,000 pageviews on your blog. Look for conversions. Don’t do Inbound Marketing Summit [chrisbrogan.com] everything sell blenders by demonstrating how powerful they are in a funny, clever, viral way. But it’s just plain old advertising. Nothing wrong with that. It’s working. What works best is that one can take the ads and embed them on their own sites, or pass them around, or load them onto an iPod and take the videos with them. (That’s the secret key there, by the way.) In short, I ask for recommendations much more than I research these days. Trust and Attention April 28-29, 2009 in San Francisco, CA. Get $200 off the ticket price with discount code events taking place this April in San Francisco, May in Dallas, and September in Boston. He is President of Inbound Marketing Summit Advertising shifted from print to radio to TV and now onto the web, and there, it hit some really hard walls really fast. Advertising still works to some extent, but it’s not exactly pulling as hard as it used to, and that’s troubling to marketers and sales people who need to push more products. The problem isn’t with the ads, exactly. It’s in how we’ve shifted since those days. Some thoughts. Chris Brogan , and blogs extensively at Companies are learning that real, two-way conversations via blogs, via social networks, via video and podcasting tools, is a great new way of content marketing, where the relationship-building feels more genuine, where people explore the chance to understand the humans behind a product, and where somewhat more meaningful connections can be made. Chris Brogan runs the I look forward to the conversation. . The new price for entry for getting your product sold is attention, and then trust. We’re busy. I have 290 unread emails in my box while I’m blogging this, and most every one requires more than a one-sentence response. So first, you have to get my attention. BlendTec Photo by Sooz . Do a few things that make sense, that are easy for you to measure, and that you can test quickly. In the 1950s, advertising became the rage in the US. I just finished KING OF MADISON AVENUE, by Kenneth Roman, about David Ogilvy, one of the really big thinkers of his time. His golden rule of advertising was that it was the new face of door-to-door selling. He would say things something like (not a direct quote): “You wouldn’t knock on a housewife’s door and sing to her. Why do you put jingles in your TV spots?” HUB200 Youtube Marketing The tools aren’t especially difficult to use, once you experience them. The culture of the online world is different than old fashioned marketing, but it’s not insurmountable to learn the right lessons to move forward. Understanding how to shift from push marketing to inbound marketing takes a little bit of practice and execution, but the results speak quickly towards your intended goals.
http @ app Headlines karenrubin . : Photos are another version of content, add yours to Online Inbound Marketing University Use the data you have carefully Online (content would be very similar, if not an exact copy of our main website) using keyword rich “But the healthiest of the Big Three wants to generate buzz for the car among ” Marketing Takeaway Facebook will be driving next year, and Ford is targeting the Fiesta squarely at them” tv Ford Motor Company Why Ford is Winning on the Social Web : If you are planning on using your customers data, make sure you are honest and open and transparent about it. .com 53% growth in the amount of time people spend watching Webinar online Marketing Takeaway Online InboundMarketing and Twitter accounts Ford created for the campaign.” : New community where you can post questions, learn about inbound marketing, meet others, find and post jobs, or sign up . Sounds silly, right?” have Problems Effectively Marketing Themselves but Aren’t Using Social Media? Fiesta Movement Campaign Facebook anonymized webinar kylejames users have chosen for their photos, videos, and/or status updates.” hubspot millennials Originally published May 24, 2009 4:32:00 PM, updated July 04 2013 Want to learn more about how you can use inbound marketing to grow your business? Marketing Takeaway Facebook internet , The GMblogs Marketing Takeaway 2 Facebook Application SMB Marketing Is About Telling Your Story “Small businesses are not as successful as they would like to be in effectively marketing themselves to grow their business beyond their current size.” “The same study also found that only 12 percent of small businesses are engaging in social media. Restated: Only 12 percent of small businesses are taking advantage of a targeted, absolutely free way to market their business online : Be willing to let go of your message and lose control. Marketing Takeaway Duplicate Content Video and Mobile Video Watching is UP! millennials The Official Unofficial Creative Commons Data from Its Users Remember to subscribe in . There are no links from the SMBs , install the Creative Commons : Be careful where you put your data and read the Terms and Conditions you sign when you sign up. Ad Growth users can now place a Creative Commons license badge on their Creative Commons for Ad Growth : Be engaging, multi media is in, easy to do and growing. Facebook How to interact on Twitter – @ ” “A partner is recommending that we creating a number of branded Video Usage Up 53 Percent in ‘09 :// Find unique ways to make and distribute content and then lose control! video iTunes YouTube itunes : If ad revenue is your business model, you might want to think about some alternative business models. Forum Fodder Anonymized HubSpot “Ford recently handed 100 Fiestas to 100 people selected from 4,000 applicants. These “agents” (that’s what Ford calls them) get to use the cars for six months in exchange for completing monthly “missions” with different themes. They’ll share their experiences through Chart Shows Dramatic Decline in Intro urls Report: Mint Considers Selling : Episode #41 – May 22, 2009 to learn how to turn your website into an Flickr Marketing Takeaway profile pages. The badge explains the has ~20,000 followers on Twitter, (May 15th, 2009) Facebook YouTube : If you are part of the 88% of small business not using social media, what are you waiting for! Generation: data about the service’s users” : If you are paying for traffic, start thinking about optimizing you site for organic search. type of license Doing it Right Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Closing . and let people use them. http Online From Matt: Authority minisites Marketing Takeaway 52% growth in the number of people watching video on their phones Chart Shows Dramatic Decline in Marketing Takeaway ! marketing machine. :// , Missed last week’s episode? Scott Monty (Episode Length: 19 minutes, 37 seconds) TV – This Brand is My Brand with Chris Brogan pointing back to the main site. What are the pros & cons?” : Rethinking Marketing ,” those born between 1979 and 1996. Some 70 million Download the free has ~5,100 and Chrysler has just over 800. Marketing Tip of the Week – Ford Bets the Fiesta on Social Networking Mint, a personal finance aggregator, is “considering selling Facebook minisite
Who do you know and/or appreciate for their strong personal brand? There are plenty of excuses not to try, but social media is an experiment. You don’t know what does work until you find out what doesn’t work. 3) Be yourself. Branding Here are Tommy’s three steps to building a personal brand: Free Inbound Marketing University Online Training Program Originally published Aug 25, 2009 7:13:00 AM, updated March 21 2013 Download HubSpot’s Inbound Marketing University online training program In the video below, Tommy talks about what building a The number of tools available can be overwhelming. Pick one or two, learn them, and move on. You’re not going to tackle the whole world overnight. Don’t be a fake person or a robot. If people fall in love with you on a personal level, they are certainly going to want to do business with you on a professional level. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack personal brand 2) Just do it. . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. 13 free webinar classes and notesheets 1) Start slow. means to him, and how being yourself online can help your business. Who wants to do business with people they don’t like? Topics: IMU includes Thomas Clifford, or @ tommytrc, is a personable guy who loves creating videos for his kids, blogging, and building relationships on Twitter as the top Twitterer in Wisconsin. He’s given talks on how to ” Be a Social Media Rock Star,” inspiring audiences to develop strong relationships in social media. Tommy is a great example of someone who has used his personality to create a strong online (and offline) network. He holds nothing back, even sharing the the birth of his son with his online network by live-tweeting.
Download the free webinar In New York Times Best Seller Chris Brogan Trust Agents They should give others a sense of where you’re from and the type of things you like doing. Give people an opportunity to discover what you might have in common and how they can connect with you. 3. Connect with your networks frequently. explains how marketers can use the Internet’s social tools to expand their networks beyond Dunbar’s Number. 1. Make sure your social network profiles are inclusive and descriptive. By taking these four steps, you can expand your network beyond 150 and build fruitful relationships for your business. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack What can you do for these people? Even better, is there something that you can do that caters to that specific network of people? 2. Always keep simple databases. Tools like Twitter and Facebook are helpful. Use them to make sure people are getting to know you, and you are getting to know them. This practice will enhance relationships. Dunbar’s number , Webinar: How to Sell Social Media to Your Boss 4. Be helpful. You could use an address book, an excel spreadsheet or a software application like . Once you have your database, slice up your contacts by networks and similar interests. to learn how to get your company started with social media. Originally published Sep 2, 2009 8:15:00 AM, updated March 21 2013 , theorized by Robin Dunbar, is the number of stable social relationships a person can maintain at one time. He believes this number is 150. BatchBlue How can you connect with more than 150 people? Perhaps you can be an active member of 150 communities? In the below video, Chris Brogan explains: Social media guru Chris Brogan explains how to demonstrate the value of social media marketing.
Incoming! If your mother is anything like mine, she’s enthralled with sending you (and 17 of her closest friends) l-o-n-g weirdly-formatted emails embedded with a joke, warning, call-to-action, homily or chicken-soup-for-the-soul message. And, who can forget the tear-jerker chain letters that need to be shared with five people immediately? What about those cute animal pictures with funny sayings?Used by mothers everywhere as an affectionate method of staying in touch, oftentimes we will open and read these messages before anything else because – after all – it’s our Mom and it could be important…Just in time for Mother’s Day, ad agency Mother New York created a website that contains a menu of email forwards – and lets you send them back to Mom, all day long.Take a peek at this video and let us know in the comments if your mother enjoyed the bit of humor today from Mom Spam. Love you, Mom! Send this post to the 17 folks on your distribution list for a little extra good luck! Happy Mother’s Day!Image credit: mil8 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 8, 2011 9:00:00 AM, updated October 20 2016
Topics: The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What’s missing? What do you need to do to actually show your boss you’ve earned it?An important part of justifying a promotion is showing your value through metrics. If you can tell a story to your boss using data — your value in leads or revenue generated for the company — then you’ll make a much more compelling case for why you deserve a promotion.Let’s look at which metrics can help you show your work in certain areas. (For all you HubSpot customers, we’ll go over how to find them in HubSpot, too.)1) Track Lead SourcesOnce a marketer creates a piece of content, their work isn’t done. The next step is promoting that piece of content on various channels to drive leads for their sales team. The burning question is: Where’s the best place or places to promote the content?Tracking the original source that your leads come from is key in figuring out your most effective promotion channels — whether it’s social media, email marketing, organic search, or something else.As a marketer, to show you’ve earned a promotion, you need to show your boss that you’re hitting your lead generation goals. These goals are what drives your business. After you generate leads, they go to the sales team and ultimately turn into revenue. Showing you’re consistently hitting your lead goals will be important when you make your case.To do this in HubSpot:In your Sources report, you’ll see how many leads you are generating as a result of different channels. Use this to make sure you are on track to hitting your goals.2) Use Tracking URLsDepending on the software you use, you may not always have built-in tracking for your content. Even if you do, there are times when you need to work on an offline campaign — like a tradeshow — where it isn’t as easy to track contacts you met who then visited your website.This is where tracking URLs come in. Tracking URLs allow you to differentiate how people found your website based on UTM parameters in the URL. These parameters can show what channel a contact came from as well as what campaign they were a part of. (Learn more about them in this blog post.)An experienced marketer understands the impact that offline and online campaigns have on their goals. It isn’t always easy to track everything that happens offline, but it is possible. If you can show the impact of your online and offline campaigns — and why you are investing time and resources in each of them — it’ll showcase your ability to use your time and resources properly.To do this in HubSpot:Go to “Reports Home” and select Tracking URL Builder on the right-hand side. There, you can create as many tracking URLs as you’d like. (Alternatively, you can create them with Google’s Tracking URL Builder.)3) Score Your LeadsNot all leads are treated equally. Some are much more likely to close than others. You can qualify your leads based on whether or not they share similarities with other leads that have closed into customers — a process we call lead scoring. Lead scoring allows you to give each lead in your database a score based on certain characteristics. For example, if you know a certain title or industry is more likely to close, you can give your leads five points. If you know that contacts with .edu email addresses are less likely to close, you can subtract points from your leads score for those contacts.The best thing about lead scoring? You can pass along that information to your sales team to help them prioritize their time and get in touch with the leads that are more likely to close. Not only does this drive higher revenue for your company, but this promotes sales and marketing alignment. Driving revenue and alignment among departments is a great reason to give a promotion.To do this in HubSpot:Go into “Contacts Settings.” Click on “Custom Lead Scoring” and you’ll see the option to create your lead scoring criteria.4) Report on Your RevenueMarketers are responsible for generating leads for their sales team. But in order to figure out whether or not these are quality leads, a marketer needs to understand how the leads are impacting the company’s bottom line. After all, you can generate thousands and thousands of leads, but if the majority of them don’t close, something needs to change in your marketing.That’s where revenue reporting comes in. Revenue reporting allows you to tie revenue numbers back to the promotional channels or marketing activities that you are working on. For example, you can tie revenue back to a piece of content or a marketing channel.Marketers are often measured based on lead generation. But, ultimately, those leads turn into revenue for a business. Take that extra step by showing your boss how your work affects revenue for the company.To do this in HubSpot:Go to “Reports Home” and select a Contacts or Companies Report. (For more details on how to run a report like this, see this blog post.)5) Identify the Content that Drives ConversionsWhen deciding what content to prioritize, it’s important to look at more than just the views of content. You need to figure out which content drives your conversions — and you can do that by looking at your attribution reports.Attribution reports show you which content or marketing channels drive conversions throughout your entire funnel. If you want to see the content that drives lead conversions, you can do that. If you want to see the content that drives MQL conversions, you can do that, too.Show attribution reports to your boss to show her that you know how to prioritize what you and your team focuses on.To do this in HubSpot:Go to “Reports Home” and select “Create a new report.” Choose “Attribution Report.” (For more details on how to run a report like this, read this blog post.)6) Don’t Treat All Leads EquallyLead Scoring will help you see what leads are the most qualified. But once you have that subset of leads vs. marketing qualified leads vs. leads that are not qualified, you need to strategically think about how to nurture them differently. Most of your leads will still need to be nurtured into a more qualified stage whereas your marketing qualified leads need to be nurtured with more product-centric information.Figuring out a way to scale how you nurture your leads and marketing qualified leads is a great way to show you deserve a promotion. If you’re going to move up in your career, you need to understand how to scale the work you are doing. That may mean setting up a process or automated workflow to nurture your leads or marketing qualified leads. Or, it may mean another way that you are achieving the same or better results with less time and effort put into it. Think about ways that you can scale your work to earn that next promotion.To do this in HubSpot:As soon as you log into HubSpot, you’ll see the number of leads and marketing qualified leads you have right on the dashboard.7) See How Your Blog Subscribers Grow Over TimeWhen we think about the important blog metrics, we often think about the number of visits coming to our blog posts and the number of leads generated. However, blog subscribers is a key metric that should not be overlooked. Without blog subscribers, a lot is missing: You have less visits to your content; you have a smaller chance of your regular readers promoting your content on social channels; and it’s ultimately harder to grow your blog.Focusing on growing your blog subscribers is a great way to show how you are thinking long-term about the success of your blog. While you are most likely working on projects to impact the blog short-term, having the foresight to know what needs to be done to make your blog successful in the future is key and deserving of a promotion.To do this in HubSpot:Go to the blog dashboard. Here, you can toggle the dashboard from views to subscribers (by clicking “Subscribers” in the top right-hand corner of the dashboard) so you can see how you’re tracking against the previous month’s blog subscribers.8) Understand What External Content Drives ConversionsSome attribution reports will help you analyze which pieces of content on your website is driving conversions. With others you can see what marketing channels are driving conversions to your website. But there’s also a third option: understanding what external content drives conversions to your website. This is key to see what external relationships should be nurtured and what websites may be linking to your content.Understanding the importance of external content and relationships in addition to the content on your own website can help you strengthen your case for getting a promotion. It showcases a deep knowledge of the industry and whom you should make connections with. It also shows what relationships you may want your PR team to focus on. This can make a huge difference between a good marketer and a great marketer.To do this in HubSpot:You can follow the same steps from the this blog post on running reports for your blog leads (mentioned in #5) — except this time, select “By referrer” and “All interactions” when you go into your Attribution Report options.9) Lead-to-Customer Conversion RatesOne of the most important metrics for any marketer is the lead-to-customer conversion rate. This number shows whether you’re generating the right amount of leads in comparison to how many customers you are closing. If your lead-to-customer conversion rate is extremely low, it’s a good indication that you aren’t generating high quality leads and may need to adjust your strategy. You should look at this metric as a whole but also broken down by channel and specific pieces of content.Why is this important for showing you deserve a promotion? It helps your boss understand how you’re approaching your marketing strategy — specifically, by showing which channels and pieces of content have high lead-to-customer conversion rates.To do this in HubSpot:Go to your Sources report to see the lead to customer conversion rate by different marketing channels.10) Track Behavior On Your WebsiteWhen a lead comes to your website, you can see which pages they visit and which forms they fill out. But what about what links they click? And how they get from one page to another?In addition to the information your leads provide to you on forms, you also want to take into account behavioral actions they take on your website. Even though they aren’t giving you this information, this is important to understand how they are interacting with your website.Segmenting based on behavior on your website, not just information on a form shows that you approach your marketing in a unique way. While most marketers rely on the information that is given to them in forms, you show you can take it to the next level by combining with other types of data. Your boss will recognize your ability to think outside of the box, experiment, and analyze data.To do this in HubSpot:Install our Events Bookmarklet, which allows you to track clicks on any webpage without installing any code. (For more details on how to use this app, read this blog post.)What other metrics do you think are a good indication of getting that next promotion? Marketing Metrics Originally published Jul 20, 2015 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. It keeps things interesting. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too.According to HubSpot Research, 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business.To learn more about the challenges marketers face today, download the free 2016 State of Inbound report here.Our research team surveyed over 1,000 internet users worldwide to learn about their preferences and behaviors when it comes to their content consumption habits. In this article, we’re diving deeper into two specific trends to discuss how marketers can prepare their content strategies to meet the needs of their readers.What content types do readers want to see more of in the future?HubSpot Research found that internet users’ behaviors are changing to reflect a growing interest in visual content. They’re also shifting where they’re reading content, choosing social media platforms over of more traditional blog and long-form outlets:It’s important to note that these survey results don’t mean that content creators should abandon mediums such as blogging or podcasting, as these content outlets will continue to provide value over time. Instead, what the above chart suggests is that marketers should develop a more diversified strategy to meet the growing demand for alternative content types such as video and social media content.How are readers consuming content?For content creators, it’s important to know what kind of content readers want, and also how they want to read it. HubSpot found that different types of content are more likely to retain readers’ close attention than others. Generally speaking, longer written content is more likely to be skimmed, and content with more visual elements, such as videos and images, are more likely to be thoroughly consumed:Now that we’ve reviewed the types of content readers want and how they want to consume them, let’s take a look at some effective examples of below.10 Pieces of Content Your Audience Actually Wants to SeeClick on the categories below to check out examples of the types of content your audience is looking for:VideosSocial MediaNews ArticlesResearch ContentOnline Classes/Educational Games Here’s another example of the power of video marketing in the context of social media posts — the second most popular content form users are looking for. Intel creates products in the information technology and cloud computing space, but their tweets touch on how technology interacts with the rest of the world.For example, this tweet shares a video from Drone 100, an event Intel hosted in Sydney, Australia where users launched Intel drones for a crowdsourced light show. (Learn more about how to use Twitter for business here.)Why this works so well:The tweet uses video, which drives engagement: 82% of Twitter users watch video content, and Twitter videos drive more retweets, likes, and replies than video on third-party players.The tweet uses relevant hashtags sparingly. Locowise found that numerous hashtags don’t contribute to greater Twitter engagement, but that the occasional relevant hashtag, such as #TBT or a branded campaign hashtag, can help new users find your content.Retweets: 190, Likes: 4924) FedExFedEx features stunning photos of their trucks, planes, and envelopes around the world, and what’s more, the vast majority of their posts are photos taken by other Instagram users. Rather than posting boring photos from a mail sorting facility, FedEx featured this gorgeous shot of a branded plane with a full moon in the background.Why this works so well:Their Instagram features user-generated content (UGC), which humanizes brands and promotes greater brand engagement.Their posts feature hashtags, which help users find new Instagram accounts to follow. According to research from TrackMaven, Instagram posts with four to five hashtags saw an increase in interactions.Likes: 1,337News ArticlesFour in ten Americans get their news online, and 55% of HubSpot Research respondents find new content by searching on publications’ websites directly. That said, online newspapers and magazines should continue regular, if not daily, publication to keep up with reader demand.5) ESPNAccording to our research, more readers want news articles, but that doesn’t mean they want to read them thoroughly. As 37% of those surveyed indicated they would be more likely to skim-read news articles, this article from ESPN does a great job of balancing the desires of skim-readers and content devourers alike.Why this works so well:This longer article features an accompanying video for those who don’t have the time to read the full text.It includes bullets and images to maintain reader attention and to break up larger paragraphs of text.Facebook Shares: 1.9K6) MashableHere’s a shorter news article from Mashable, the blog-turned-news outlet that covers anything and everything related to the technology in our lives. This article does a great job of balancing the needs of both skim-readers and close-readers with its comprehensive overview without overwhelming readers.Why this works so well:The article incorporates tweets and external content from Elon Musk’s master plan to make the article more diverse and visually interesting.The article uses visuals, which are more memorable than text alone according to the picture superiority effect.It has a clear headline that tells the story of the article if readers don’t make it to the end, which Copyblogger tells us only 20% will.Social Media Shares: 2.2KResearch ContentBased on our survey, readers are looking for original research that can be consumed thoroughly, but also easily understood. Research publications should look to other trends in content marketing, such as the increased interest in visual elements, to guide their research strategy.7) ChartbeatHere’s a short and sweet research article from the folks over at Chartbeat. If you’re producing research content at your organization, there are a few strategies you can test to get more readers looking at your work.Why this works so well:It uses effective data visualization. According to Brain Rules, relevant images accompanied by reading or hearing information helps us remember 65% of the information days later — when we read text alone, we only remember 10%.It uses color, which is an important factor when it comes to creating visual elements: Color improves content readership, recall, and attention span by roughly 80%.Text is broken up with quickly digestible images, like the clearly captioned graphs above. This is important because research shows that readers might only read 20% of an article’s text, while scanning the rest.The content is actionable. Readers want to come away knowing how to apply the results of findings to their own strategies.8) NielsenHere’s another cool graphical breakdown of research from Nielsen, which researches consumer and media behaviors around the world. They conducted detailed research about global eating habits and how they’ve evolved according to demographic and socioeconomic changes around the world, but the published results aren’t lengthy. It’s easy to scan this research and quickly glean the results without poring over a huge paper.Why this works so well:The headline inspires curiosity in the reader and takes advantage of a phenomenon known as the curiosity gap, which makes readers more likely to click and learn new information.The research article uses information-carrying images, such as graphs, infographics, and charts, which readers typically pay more attention to than the rest of the text on the page. Originally published Sep 27, 2016 6:00:00 AM, updated July 28 2017 VideosVideo is and will continue to be a huge part of content marketing: According to Cisco, 80% of web traffic will be video by 2019. That’s a lot. And this same sentiment is reflected in the latest report from HubSpot Research, where 45% of survey respondents admitted to watching 1+ hours of video on Facebook and YouTube each week.To further illustrate this point, let’s consider that users watch 8 billion videos on Facebook and 10 billion videos on Snapchat per day. Today, social media platforms are becoming more about content sharing and discovery, so an integrated video and social media strategy will be necessary for brands seeking to compete. (Learn more about creating video for social media in our free ebook.)1) Tasty on BuzzFeedBuzzFeed’s Tasty videos are a great example of the type of video content people want to consume. According to their Facebook Page, they can be best described as “snack-sized videos and recipes you’ll want to try.” It’s as simple as that.Each video covers one recipe in an engaging, fast-motion format — making them tailor-made for Facebook scanners.Why this works so well:They’re short and sweet. Mini Matters reports that YouTube viewers favor short videos, approximately 42 seconds in length.They don’t require sound to understand what’s going on. According to Digiday, 85% of videos on Facebook are watched without sound.They teach how-to skills. Google reports that searches for “how to” video content have increased 70% year-over-year.Views: 1.1 million2) Vox MediaVox’s video content varies between news, explainers, entertainment, and how-to videos (check out their full YouTube channel here), and their videos are highly shareable and easy to consume.Why this works so well:The video are around two minutes in length. According to research from Wistia, this length is optimal to ensure viewers watch all the way through to the end.They feature captions and animations so viewers can understand the gist of the video without having to turn on the volume.They cover breaking news, which 64% of Twitter users surveyed said they want to see more of.Views: 2.7 millionSocial MediaThe global social media audience is vast: Facebook has 1.7 billion daily active users (DAUs), Instagram has 500 million, Twitter has 313 million, and Snapchat has 150 million. Users are consuming more content than ever on social media networks, and content creators will have to shift their publication strategy to meet their audience where they’re gathering information.3) Intel Online Classes/Educational Games9) CodeAcademyCodeAcademy’s online coding classes are easy, portable, and, most importantly, free. Anyone can sign up for these interactive lessons and see the website, game, or program they’re building as they complete each module so they can see their finished product.Why they work so well:The classes meet a demand: CodeAcademy teaches Java, SQL, and Python, which are among the most popular coding skills in terms of their demand in the workplace.The classes have clear course objectives and are easy to use, which, according to an Eduventures survey, were students’ top priorities when pursuing online classes. CodeAcademy’s bare bones platform is split so that students can always see an overview on the left-hand side of what they’re studying and how it will help them long-term.Users: 24 million10) HubSpot Academy CertificationsHubSpot Academy Certifications are free online training courses centered around the development of marketing and sales skills. The Inbound Marketing Certification course, for example, provides folks with an opportunity to invest in their career by staying up-to-date on the latest marketing best practices.Why they work so well:The classes are self-paced. This approach represents a growing trend in the e-learning space, as it allows student the flexbility they need to work around their schedules.The classes meet a demand. The HubSpot Academy Certifications cover critical areas such as inbound marketing, sales, and email marketing — some of the most in-demand skills in the marketing and advertising industries.Users: 50KCommon Themes for MarketersThat was a lot of information. Let’s review some common themes and takeaways that you can apply to your content strategy after finishing this article:Keep video content short and sweet. Ideally, it won’t require sound to be played.Video content should answer a question or meet a demand that lots of people are looking for.Humor (when appropriate) makes for memorable content.Images and videos are key to more engaging social media posts.Social proof helps beef up claims behind your content.Experiment with user-generated content for greater social media engagement.Use clear, grabbing headlines to draw the attention of readers.Use images, bullets, and formatting to break up text in longer articles for skim-reading.Make content actionable so readers can come away knowing what to do next.Use graphs and infographics to display numerical data when possible.Now that you know how to create different types of content that 2016 readers are looking for, check out the rest of our content marketing research, and learn key tips and tricks for writing great content today.What’s your favorite type of content? Are you more likely to skim-read some types of content more than others? Share with us in the comments below. Topics: #TBT Ready for lift-off: all systems were a go for an amazing Drone 100 night at Sydney Opera House. #IntelAtVivid pic.twitter.com/z3gLXkZbuC— Intel (@intel) September 8, 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Types
Don’t forget to share this post! Originally published Mar 21, 2017 8:00:00 AM, updated March 21 2017 Topics: Social Media Video Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.But is all this video really helping marketers succeed?In short, yes.Social media posts that contain videos boost views by 48%, and visual content on Facebook specifically increases engagement by 65%. Not only are more people seeing your content as a result of video, but they’re actually engaging more with it, too. That’s value.Not sure where to start with video for your social media account? We’ve got you covered. HubSpot and Wistia have teamed up to bring you an interactive guide… with videos. This guide will show you how you can start making videos that are optimized for each social media platform today.You’ll learn:How to create & implement a video social media strategyHow to make awesome videos by turning your office into a DIY studioThe best lighting, microphones, and tools to help you shoot high quality iPhone videosView the free interactive guide to get started with video today.
Recommended for you Jamaica’s Senate Begins debate on National Identification and Registration Bill Related Items:jamaica, ministry of health, website Facebook Twitter Google+LinkedInPinterestWhatsApp Two boys die, bicycle and van collide in St. Catherine, Jamaica Bahamas DPM Turnquest, as IDB Governor, Talks Technology and Climate Change Resilience at IDB Conclave Facebook Twitter Google+LinkedInPinterestWhatsAppKINGSTON, Sept. 10 (JIS): The Ministry of Health, yesterday (September 9), launched its newly revamped website, as part of efforts to improve communication with members of the public.The website, designed and developed by the Jamaica Information Service’s (JIS) Computer Services Department over a six-month period, was unveiled during the media launch of Caribbean Wellness Day at the Jamaica Pegasus Hotel in New Kingston.The website provides information on all areas of the Ministry of Health including, policies, projects and programmes. Other features include links to various departments and agencies of the Ministry and the Regional Health Authorities; an interactive map, which provides locations of health facilities across the island; public education and communication resources, including urgent alerts; as well as printable forms and other documents.Health Minister, Hon. Dr. Fenton Ferguson, said that the new site is one of many methods being employed by the Ministry “to create a cutting-edge system to disseminate important health-related information to the public.”“These are the new ways to communicate in this digital age and as a Ministry, we have to find all the possible ways to have access to our intended audience,” he said.Manager for Public Relations and Communication at the Ministry, Stephanie Shaw Smith, informed that in addition to the website, the Ministry has been using social media such as Facebook, Twitter, and Instagram, as part of its strategy to enhance communication with various audiences.These platforms are also linked to the new site, she informed.The website can be accessed at moh.gov.jm. Persons can also like and follow the Ministry of Health at the following links: www.facebook.com/themohgovjm; https://twitter.com/themohgovjm; https://instagram.com/themohgovjm