The Economic Offences Wing (EOW) of the Mumbai police on Monday registered a first information report (FIR) against directors of the Maharashtra State Cooperative Bank for allegedly disbursing fraudulent loans leading to losses to the tune of crores of rupees. While no one has been named in the FIR yet, the bank’s directors, at the time of the alleged offence, include senior Nationalist Congress Party leaders like Ajit Pawar, Vijaysinh Mohite Patil and Anand Adsul.Joint Commissioner of Police (EOW) Rajvardhan Sinha confirmed that the FIR was registered on Monday. The Bombay High Court (HC), which is hearing a public interest litigation (PIL) regarding the case, had last week directed the EOW to register an FIR in the matter within five days. “We have only mentioned directors of the bank as the accused in the FIR for now, and further action will be based on investigations,” Mr. Sinha said. The FIR has been registered under the relevant sections for cheating and forgery under the Indian Penal Code.The HC issued the directive on a PIL filed by activist Surinder Mohan Arora, who alleged lack of police action on his complaint regarding the fraud.The PIL was filed on the basis of a National Bank for Agriculture and Rural Development inspection report in 2011, which indicated widespread malpractices while granting loans amounting to crores of rupees by the bank to various cooperative sugar factories. The report indicates that the losses caused to the MSC Bank were to the tune of ₹2,061 crore.The HC Bench had last week observed that the report indicates bank records were forged and profits were fraudulently declared, and that non performing asset accounts were kept hidden while sanctioning illegal loans.
Trump signs bills in support of Hong Kong protesters Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games View comments Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Terence “Bud” Crawford celebrates his victory by knockout over Julius Indongo in the third round of their junior welterweight world title unification boxing bout in Lincoln, Neb., Saturday, Aug. 19, 2017. (AP Photo/Nati Harnik)LINCOLN, Neb. — Terence Crawford stopped Julius Indongo in the third round Saturday night to become the undisputed world champion at 140 pounds.Crawford sent Indongo to the canvas with a right to the body in the last minute of the second round and just missed with a massive left hook before the bell. Midway through the third round, Crawford caught Indongo with a left hook to the body that put him down writhing in pain.ADVERTISEMENT The fight was the first four-belt unification bout since 2004, when Bernard Hopkins stopped Oscar De La Hoya to claim all the belts in the 160-pound division. Crawford came in with the WBC and WBO belts; Indongo, from Namibia, was the WBA and IBF champion.“It means everything,” Crawford said. “I’m the only one who can I’m the undisputed champion of the world. That’s big because there’s nobody else who can they’re undisputed in their weight division.”FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingPromoter Bob Arum of Top Rank said the plan is for Crawford to go with him to Australia for the expected November rematch between Jeff Horn and Manny Pacquiao. Arum wants Crawford to fight the winner.“I’m all for it,” Crawford said. LATEST STORIES NATO’s aging eye in the sky to get a last overhaul Chaos ensues as McIntyre wins NXT title in NXT TakeOver: Brooklyn III MOST READ “When he hit me, it hurt so bad,” he said. “When he hit me like that, my mind was gone.”On the undercard, 20-year-old Shakur Stevenson scored a unanimous decision over Argentinian David Paz in a super featherweight bout. Stevenson (3-0, 1 knockout) flashed superior speed and finesse throughout the six rounds and knocked down Paz (4-4-1) late in the fifth.Stevenson, of Newark, New Jersey, is considered a rising star in the pro ranks after earning a silver medal in the 2016 Olympics.“I feel like the competition stepped up this fight and I feel like I put on a good show, a good boxing display,” Stevenson said. “I was really trying to get the knockout, and I was trying to get him with a good hard punch. I was trying to hit him with my left hand and my hook. I do need to use my jab a lot more.”Light heavyweight contender Oleksandr Gvozdyk (14-0, 12 KOs) of Ukraine stopped Craig Baker (17-2, 13 KOs) of Baytown, Texas, at 2:40 of the sixth round.Sports Related Videospowered by AdSparcRead Next Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Pagasa: Storm intensifies as it nears PAR Don’t miss out on the latest news and information. Celebrity chef Gary Rhodes dies at 59 with wife by his side Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Crawford (32-0, 23 knockouts) was in his home state for the fifth time in nine fights but for the first time in Lincoln, 45 minutes from his Omaha base.Indongo (22-1, 11 knockouts) was fighting for the first time in the United States after winning bouts in Russia and Scotland to win his titles.Crawford entered the ring to roars from the Pinnacle Bank Arena sellout crowd of 12,121 after coming down the steps from the arena concourse. He wore a red No. 140 Nebraska Cornhuskers football jersey, a nod to this city being home to the University of Nebraska.With fans on their feet and chanting his name, the 29-year-old Crawford seized control early. When his final blow took down Indongo, the decibel level increased even more, and Crawford jumped in the air in the middle of the ring in celebration.Indongo couldn’t get up.ADVERTISEMENT Lacson: SEA Games fund put in foundation like ‘Napoles case’
DA eyes importing ‘galunggong’ anew Ethel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss MOST READ The Kings and Walton started talks on Saturday, less than 24 hours after the coach’s exit from the Lakers.“I have known Luke for many years and I am so excited to welcome him and his family to the Sacramento Kings,” said Kings General Manager Vlade Divac in a statement.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logistics“I look forward to his leadership on the court as we work to build a winning culture for many years to come.”Terms of Walton’s contract with the Kings were not revealed. Sports Related Videospowered by AdSparcRead Next The 39-year-old coach joins Sacramento after a disappointing end to his tenure with the Lakers, which saw them fail to make the playoffs for a sixth straight season despite the arrival last year of superstar LeBron James.Walton arrives in Sacramento after three years with the Lakers which saw the NBA giants improve year-on-year.However, his position with the iconic franchise had been the subject of intense speculation for several months as the team faded from playoff contention.Prior to his stint with the Lakers, Walton had been an assistant to Golden State Warriors coach Steve Kerr from 2014 to 2016. He led the Warriors to a 39-4 start in the 2015-2016 season when Kerr was sidelined with a back problem.ADVERTISEMENT Tiger Woods’ win could have golf industry roaring back LATEST STORIES FILE – In this March 12, 2019, file photo, Los Angeles Lakers coach Luke Walton gestures to players during the second half against of the team’s NBA basketball game against the Chicago Bulls, in Chicago. The Sacramento Kings have hired Luke Walton as their coach just days after he parted ways with the Los Angeles Lakers following three losing seasons. The Kings announced Monday, April 15, 2019, that Walton will replace Dave Joerger.(AP Photo/Nuccio DiNuzzo, File)Luke Walton was confirmed as the new head coach of the Sacramento Kings on Monday, marking a swift return to the NBA just days after parting company with the Los Angeles Lakers.Walton, whose departure from the Lakers was announced on Friday, was rapidly identified by Sacramento as their preferred successor to Dave Joerger, who was fired last Thursday.ADVERTISEMENT Philippine Arena Interchange inaugurated View comments SEA Games hosting troubles anger Duterte Cayetano: Senate, Drilon to be blamed for SEA Games mess Private companies step in to help SEA Games hosting Panelo: Duterte ‘angry’ with SEA Games hosting hassles Don’t miss out on the latest news and information. Hontiveros presses for security audit of national power grid
I’m sure there are many more common mistakes. Which ones do you see people make the most often? Share your thoughts and leave a comment and make the blogosphere a better place. Just because Google makes it easy to throw ads up on your blog doesn’t mean you should. With minimal traffic, the amount of money you are going to make is neglible (probably pennies a day). If you’re serious about blogging, you’ll first focus on building an audience before even attempting to try and make money at it. Trying ads out on your blog too early will reduce the chances of your getting that critical early traffic. by Bob Walsh. If you’re thinking about long-time blogger Using a sub-domain (ex: myblog.typepad.com): Most things in life worth doing take time. Blogging is no different. You should give yourself at least 6 months (perhaps even a year) to determine what kind of interest there is out there before giving up due to lack of traffic. Early momentum is hard, but once things start moving, lots of things will start working in your favor. Topics: Blogging Mistakes are not ranking you (and maybe not even indexing you). So, there’s really only one source of traffic: Direct contact. The best way to get a new blog launched is to tell people in your network that you now have a blog. Many people are a little reluctant to do this becomes it seems vain or boastful. As long as you’re sending the notification to people that have an interest in your topic, there’s nothing wrong with it. . 5. Getting discouraged too early: : This is likely the most common mistake. Sure, you’ve been meaning to get your blog kicked off. You may have even authored your first article. But guess what, it’s not a blog until you actually This article is intended for beginning bloggers. However, even if you’re a I’ve recently finished reading Originally published Apr 9, 2007 10:45:00 AM, updated October 20 2016 writing great content something. Never actually launching it 3. Spending too much time on design: , bookmark this article so that you can forward it along to your friends and family when they make these common mistakes. I’ll bet you a dollar that you know at least one person that is making each of these mistakes. 4. Not telling anyone about it: 7 Common Mistakes When Beginning Blogging search engines start a blog 1. Clear Blogging If you’re going to go to the trouble to publish 7. Monetizing too early: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Given how easy it is to add various blog widgets to your blog, it’s tempting to go overboard. Resist the temptation. In the early weeks, focus on the basics: Content, comments, categories and perhaps a blog roll. Save the fancy stuff for later. 2. Don’t let the design of your blog get you bogged down. Pick one of the many existing templates out there that are free or close to it and go ahead and get started. You can always change templates later. Besides, blogs are fundamentally about content. Aesthetics help, but your first focus should be on 6. Too many blidgets: The beginning days of a blog are the hardest. You don’t have anyone linking to you, the starting a business blog or already have one, I think you’ll find some really useful information in the book. It is a practioner’s guide to blogging. [Disclaimer: Bob interviewed me for the book so I have a section in there about using the social content sites to build traffic]. Having started three blogs of my own and helped several others kick theirs off too, I’ve found some common mistakes that beginning bloggers (or would-be bloggers) make. , then you owe it to yourself to get started right. Even if you decide to use one of the many popular free blogging services, you should register your own domain name. There are many reasons for this, but the most important is control over your website URL. This is one of the few decisions about your blog that is going to be difficult to fix later. Trust me on this one, the price is worth it.
Originally published Oct 15, 2007 10:23:00 AM, updated March 21 2013 Topics: I am sitting in the opening session of the marketing Sherpa B2B Demand Generation Summit. I love Marketing Sherpa and think they have some of the best research out there. Sean Donahue, Senior Reporter B-to-B with Marketing Sherpa, kicked off the event with an overview of the top 5 challenges facing marketers today. A lot of the information was based on research I had seen before.In fact, he showed a slide I am very familiar with, showing that the most frequent place B2B purchasers go when they are looking to research a product is Google. If you want more info, here is an article I wrote about how important Google is to B2B marketing. That’s when my ears perked up, and I head Sean say basically that “search engine optimization is so hard that you can’t really count on it” and “most companies are frustrated that they cannot get listed in Google organically” and “PPC rates are increasing so much that getting good ROI is challenging” (this last one about PPC I agree with).I disagree completely. SEO is not rocket science. With a little bit of work, the right Internet marketing tools and some time, you can make SEO a successful strategy as part of your marketing mix. HubSpot is a small business, we have been around only a little over a year. And yet we are doing great with SEO. We are on the first page of search results for terms like “Internet marketing software” and our Website Grader tool is ranked on the first page for terms like “grader” and “SEO score”. Read this article about how HubSpot saved $183 in one week by using SEO.Are people really that frustrated with SEO? Are there really that many bad SEO consultants out there that everyone is shrugging their shoulders and giving up? Leave a comment below and let me know what you think. SEO Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Our friends at Marketing Sherpa have published a new report on Search Marketing. You can download the PDF executive summary and see some of the results. I also had a chance to talk with Stefan Tornquist, Marketing Sherpa’s Director of Research, today about the report. If you would like to hear more about the research and how it impacts your company, Marketing Sherpa and HubSpot are teaming up for a free webinar tomorrow.Here are a couple of the big takeaways I have seen so far in the report relative to SEO:Companies are growing their investment in SEO. The average company in the report plans to increase their spending on SEO by 35%! That is a big increase when most markeitng budgets grow by only a few percent each year. of course, SEO is usually far cheaper than PPC, in fact you really can do it yourself with the right tools.SEO has a great ROI. SEO was listed as the second highest ROI markeitng tool – behind an in house email list. And I would say that people typically do not properly account for the true cost of a list (it costs you money to get all those names in the first place) so the true ROI is usually less than you think.Did you like what you read? Want more? Get automatic updates by subscribing to our RSS Feed or Email List (top right hand side of this page). Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 5, 2007 3:58:00 PM, updated October 01 2019
Review Analytics From Past Blog Articles: . But what about using analytics strategically to achieve the goals A similar process can be applied to other metrics such as inbound links or page views. Additionally, if your goal is to, say, generate a lot of conversions on a CTA (for example, to promote that ebook you recently published), evaluate past blog articles and hone in on those that generated a high conversion rate. What can you learn? Marketing Analytics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 2, 2011 9:00:00 AM, updated October 20 2016 When you sit down to write a blog article, first think about what you’re trying to accomplish with that specific post. Sure, you ultimately want to engage your audience and provide useful information, but try to think more granularly. Is there a new feature in your products or services to which you’d like to draw attention? Did you just publish a new ebook that you want people to download? Before you start writing, think about the results you want to achieve with that article, and focus on those results. If you’re able to pick up on specific patterns, trends, similarities, and lessons you think would help achieve the goal of your blog article, apply them! Use the insight you’ve gleaned when crafting your new blog article, and see if it improves your article’s ability to generate the results you’re going for! Using Blog Analytics to Achieve an Article’s Goals brainstorming new ideas for blog topics How else have you used blog analytics to improve your company’s blog? Apply What You’ve Learned: Tip for HubSpot Customers: Using HubSpot’s 3. This is where the data comes in. Let’s say you want to write about an interesting industry topic, and you want to generate a lot discussion from your article. If your goal is to attract a lot of comments, look through your blog analytics and pinpoint articles that have generated a lot of comments in the past. Now compare them: Can you notice anything about these articles that helped contribute to a spike in comments? Maybe they were written in a certain style or presented the topic in a different way. Try to pick up on similarities or patterns. We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in 1. 2. of a particular blog article? , filter the data by clicking on a particular column (e.g. Click on the ‘Comments’ column to sort articles by the most — or fewest — comments.). Photo Credit: Kathryn Decker-Krauth Topics: Blog Analytics Define Your Goal: Strategic bloggers know how to effectively use their business blogs to achieve specific goals. Maybe they want to promote a program, get people to click on a call-to-action (CTA) for a particular offer, or perhaps raise awareness about a certain industry topic. Each blog article should be crafted in a way that helps the blogger to achieve a goal, and blog analytics can provide valuable insight to help accomplish that.
Incoming! If your mother is anything like mine, she’s enthralled with sending you (and 17 of her closest friends) l-o-n-g weirdly-formatted emails embedded with a joke, warning, call-to-action, homily or chicken-soup-for-the-soul message. And, who can forget the tear-jerker chain letters that need to be shared with five people immediately? What about those cute animal pictures with funny sayings?Used by mothers everywhere as an affectionate method of staying in touch, oftentimes we will open and read these messages before anything else because – after all – it’s our Mom and it could be important…Just in time for Mother’s Day, ad agency Mother New York created a website that contains a menu of email forwards – and lets you send them back to Mom, all day long.Take a peek at this video and let us know in the comments if your mother enjoyed the bit of humor today from Mom Spam. Love you, Mom! Send this post to the 17 folks on your distribution list for a little extra good luck! Happy Mother’s Day!Image credit: mil8 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 8, 2011 9:00:00 AM, updated October 20 2016
Weekly Marketing Cast Who would you outsource your social media and content creation to – marketing experts or journalists? In the previous episode we discussed whether businesses should outsource social media marketing. The topic sparked a healthy discussion, leading to more than 20 thoughtful comments by our readers! If you need some help with content creation and social media marketing, David recommends hiring a journalist. You could outsource to a newspaper reporter, a magazine writer or a photojournalist. “Those people know how to tell a story,” David says. They work well on deadlines and are able to tackle different stories with skill. Inbound Marketing Topics: Hire Journalists of the Originally published May 30, 2011 11:00:00 AM, updated July 08 2013 Don’t Outsource to Marketing Experts Marketing experts are good at hyping product. But this is not what you need, says David Meerman Scott. You need someone who is good at telling stories. This is the backbone of inbound marketing—creating valuable content to attract visitors to your site and to convert them into leads and customers. Social Media Some said that real industry experts should be the ones sharing content. Others pointed out some legitimate concerns with outsourcing. Let’s continue this discussion with a slight twist: if you decide to outsource your social media marketing, who would you hire? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
. 16 times more leads than those with 1 to 25 fans. 4 times more leads The report contains graphs than those with 1 to 25 fans. 6.5 times more leads takes a look at real data from 4,000 businesses — all HubSpot customers — and reveals how they successfully generate traffic and leads. Whether your company conducts business-to-business or business-to-consumer transactions, the data indicates that maintaining a strong presence on Facebook will help you generate traffic and leads online. The results are in! HubSpot’s 12 times more leads Lead Generation Originally published May 26, 2011 3:00:00 PM, updated October 20 2016 One of the factors included in the study is Facebook reach. latest research Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack B2C business with over 1,000 Facebook fans received than those with 1 to 25 fans. For more information about how social media, blogging, and website content correlate with traffic and leads, download the free ebook, showing the relationship between businesses’ Facebook reach and how it correlates with traffic and lead flow. The data shows that: B2B businesses with over 1,000 Facebook fans received Businesses with over 1,000 Facebook fans generated Businesses with 501 to 1,000 Facebook fans generated Topics: “Lead Generation Lessons from 4,000 Businesses.”
New Delhi, Sep 29 (PTI) Former Argentina and Barcelona striker Javier Saviola Saturday said that he is optimistic about the future of Indian football. The World Cupper said, “India has always been a sports loving nation. Historically, it has been a football playing and loving nation. In the last several years, we have seen this beautiful game regaining its glory with fervour. “More so when it comes to the youngsters. If the young footballers are nurtured from an early age, India can produce world class and competitive footballers in the near future.” Speaking about Barca Academy in India, Saviola pointed out that its success is due to the growing demand for professional football training. “Barca way of training is very popular globally. Our technique of teaching is not limited to the pitch but we spend time in classrooms to impart knowledge about the game. At Barca academy, it is a holistic development of the young footballer that we stress upon. “It is also very encouraging to see schools like Heritage Xperiential Learning School, Gurugram encouraging world class football training to young footballers.” He added that in the last seven years, Barca Academy has opened centres across India and has extensively held camps to introduce young footballers to the Barca way of training.” The ex-Barcelona player, during his short visit to the Barca Academy at Heritage Xperiential Learning School, Gurugram interacted with over 500 young footballers from Barca Academy NCR. According to him, “My interaction with the young footballers of Barca Academy reinforced my belief that given the best training, India has the potential to be a leading football nation in the world.”advertisement Saviola also formally announced Barca Academy, Gurugram as the destination for Barca Academy Asia Pacific Tournament between January 24-27, 2019. The premier intra Barca Academy competition will have 50 international teams vying for the honours in the mega tournament. Technical Director of Barca Academy, India, Aitor Olmo will be the Tournament Director. Young footballers from across the world will be travelling to India to participate in the tournament, which will have teams participating in four categories Under 9, Under 11, Under 13 and Under 15. Anu Jain, Director Conscient Football, said, “In 2011 when we partnered with FCBarcelona to bring in Barca Academy to India, we were certain that the partnership will change the way the game of football was perceived in the country.” PTI AH
Launching a truly successful marketing campaign isn’t easy. And it totally stinks when it goes terribly wrong. Trust me, this is coming from the gal who had to call off one of our biggest marketing campaigns at midnight, just five hours before the first email about it was scheduled to send.To make matters worse, internet service went down in my apartment, so I sat on the phone with one our product managers at midnight as she cancelled every single marketing message about the campaign. I was frantically texting our social media manager, telling her to avoid any mentions of it the next morning. The campaign that half our marketing team was counting on to hit our numbers for the month — and that our sales team was looking forward to in order to close hot deals — kicked the bucket. Needless to say, it sucked. And it was all because of a mistake that could, and should, have been caught weeks in advance.But boy did I learn a big lesson. And whether you’ve been launching campaigns your entire career, or you’re just getting started, there is always room for improvement. In this post, I’m going to share 8 big mistakes you may be making with your marketing campaigns — so you can erase them from your future campaigns. I hope it inspires you to share your own mistakes in the comments. Because let’s face it: We all make mistakes, right?1) Not Setting Timelines/GoalsThe most basic and early stage mistake you can make is failing to set timelines or goals for your campaign. Whenever you plan a campaign, establish set deadlines for when you plan on accomplishing every component of the campaign. I recommend starting with the launch date and working backward from there. Think realistically about how much time is needed for each individual component (e.g. ebook creation, landing page setup, editing/revisions, email creation, social media creative, etc.), and set deadlines for when each task should be completed in order to accommodate your final launch date. Having such time-based goals in place will help ensure your team is on track, and you’re working toward an actual event, not an arbitrary hope for finishing it.In addition, make sure you set goals for your campaign. By setting real, measurable goals, you’ll have the ability to determine if your campaign actually accomplished what it set out to. Think critically about what you want your campaign to achieve: Is it to generate more net new leads? Nurture existing leads by generating more reconversions? Increase your social media reach? You might also think about basing these goals off the results of your past campaign launches (when relevant), and use them to compare how well you did this time. A good way to approach this is to establish SMART marketing goals. SMART goals are those that are specific, measurable, attainable, realistic, and time-bound. You can read about such goals in-depth in this blog post.And if you’re a HubSpot customer, you can also use the HubSpot Goals application to set goals for how many visitors, leads, and customers you hope to attract each month so you can track whether your marketing campaigns are actually helping to move the needle. Topics: Marketing Campaigns Originally published Feb 26, 2013 9:00:00 AM, updated March 21 2013 2) Not Leveraging All Your Marketing Assets/ToolsA truly effective integrated marketing campaign involves a number of different marketing channels and tactics. As a result, you need to make sure you have all the right tools in place to execute your campaign and make it successful. Whether you’re using all-in-one marketing software like HubSpot or are relying on several independent tools to make your campaigns work, make sure you have the following software capabilities and/or tools to help ensure success:Landing Pages: Your landing page usually serves as the hub of key information pertinent to your campaign. Direct everyone to this customized page to help increase conversions.Calls-to-Action: CTAs on your website enable you to call attention to and drive people to your campaign’s landing page — or wherever you want to drive traffic to.Email: An email tool will allow you to spread awareness about your campaign as well as track performance metrics so you know who is actually engaging with your campaign messages.Blog: A business blog can enable you to increase campaign awareness and offer fodder for social media sharing, which leads us to …Social Media: A social media tool can help you plan and schedule promotional content for your various social networks. Furthermore, it can help you track interaction with your campaign’s social content.Analytics: How will you know which marketing channels contributes most to your campaign’s success? How will you know how this campaign compared to past campaigns? A proper analytics tool can help you glean such insights. If you want to learn more about the proper tools needed for campaign success, download our free offer: The Handy Tool Kit for Launching and Measuring a Remarkable Campaign.3) Not Integrating Your Efforts or Planning a Coordinated LaunchAs you’ve heard time and time again from HubSpot, no one marketing channel should work in a silo. In fact, we just got finished talking about all the various channels and tools needed to make for a truly effective campaign. Making use of a variety of marketing assets is what makes a campaign a campaign, so it’s important that your efforts are integrated and coordinated. Imagine an email recipient learning about your campaign, only to visit your Facebook Page and find it has absolutely no information about the campaign whatsoever. That kind of disconnect doesn’t exactly support the integrated campaign experience you’d want your audience to have, does it? Furthermore, failing to leverage all your marketing assets prevents your campaign from achieving the complete reach it could have otherwise.At HubSpot, when I plan a huge offer launch, I try to coordinate messaging between all of our teams. That could mean involving our design team to create an infographic as part of the launch, the blogging team to write a post to help promote the offer, the social media team to share some interesting content about the offer, and the email managers to notify their contacts about the campaign. Either way, I want the campaign to be executed as a coordinated, timed push, because you end up seeing a much larger return when all hands are on deck than when a single team tries to work on something without involving others.Just take a look at the following screenshots of landing page performance for two offers we launched in November. The first shows how an offer performed without any coordination among various marketing channels. As you can see, while it did have an initial spike, it sort of ebbed and flowed in gaining traffic. However, the second screenshot had a much larger initial spike, and due to that coordinated, timed push, ended up resulting in much more traffic and overall reach than the previous offer.Offer Launched in November Without a Coordinated LaunchOffer Launched in November With a Coordinated Launch4) Not Making Information ClearWhether you’re launching an event, a contest, or an offer, there are always specific details tied to that campaign that people need to know about. Imagine sending everyone to a webinar registration landing page without sharing when the live webinar will take place or who the presenters will be. Or imagine launching a contest and directing users to its landing page without clarifying the terms of the contest, or explaining what the actual prize is for winning. These may seem like “duh” moments, but you’d be surprised at how often they’re overlooked.Just the other day I saw a promotion on Facebook for new courses at a school, and when I looked them up, I noticed that the school had failed to include any course details, which is key information I need in order to evaluate the courses and make a decision. When I commented on the Facebook photo asking for such details, the school replied saying they planned on having it up ASAP (By the way, it’s been four days, and no such details have been added). The lesson is simple: Don’t launch or announce a campaign without hammering out the critical details first.5) Not Understanding the Balance Between Working Independently and as a TeamThis one is a major pain point for me. While it’s a good idea to have one or two centralized campaign managers who are responsible for the success of a given marketing campaign, no matter how skilled you are, you should be involving others in a big campaign. Working completely on your own can prevent you from seeing things holistically, coming up with creative ideas for your campaigns, or getting fresh perspective that can improve your campaign’s success. Other people’s opinion can help develop and improve your own, so keep your ears open to others.And while you shouldn’t act too independently, you also shouldn’t be too dependent on others either. Fresh and diverse ideas can help you take your marketing campaign far beyond your initial vision, but leaning too much on others can prevent you from making actual progress and sticking to your timeline. As the campaign manager who is gathering feedback, ideas, and suggestions, it’s important to recognize when something needs to be discussed, and when something simply needs to be decided.6) Not Solving for Every StakeholderWhile you may understand your marketing campaign’s direct benefit to you or your team (e.g. more leads, greater social reach, more customers!), have you also considered the impact on the entire company? As your planning your campaign, consider also the impact it will have on your business’ various stakeholders. Will your campaign hurt or help sales reps when speaking with prospects? Will it change how your support team prioritizes tech support calls? These, and many others, all need to be taken into consideration.In early January, our marketing team had to decide between generating more leads and maintaining customer happiness. We created an offer that our visitors and leads would’ve definitely loved. But had we launched it, we would’ve rubbed our current customers the wrong way, since it gave leads capabilities that weren’t even available yet to our current customers. While the results the campaign would’ve generated would have helped set us up for a really strong year, we decided to hold off on the campaign until we could ensure it was beneficial to both leads and customers. Remember: Your business needs both to survive. Keep in mind all your stakeholders and how they would be impacted by your campaigns before you put them out there.7) Not Double Checking & Testing Your AssetsThis is a huge problem that is so easily avoidable — yet I come across it time and time again. You work hard on a campaign, it launches, and suddenly, you realize something is broken. For example, maybe you built a beautiful landing page, but nobody attached it to your CRM, so now all the leads flowing into your database aren’t actually being rotated to sales reps. Or your email goes out with a broken link to the campaign’s main landing page. Eek! But the worst part of this scenario is when your CMO asks you how this happened, and you say, “I thought [insert colleague’s name here] was taking care of it.”Never assume. Never blame. Always double check every aspect of your campaign. At the end of the day, if something does go wrong, and you could have easily prevented it, you’re not being careful enough. Remember that cautionary tale I mentioned in my intro? I made a mistake that would have been easily avoided had I double and triple checked my work. Test the entire flow of a campaign and all its components to ensure every asset is functioning as it should — and get others to back you up. If you’re worried about what could possibly go awry, check out this list of “30 Careless Mistakes That Will Totally Muck Up Your Marketing” to help you sanity check your upcoming campaigns.8) Not Effectively Measuring Campaign SuccessIf you’re not tracking your marketing campaign, oh honey are you making a big mistake! Remember how we talked about the importance of goal setting earlier in this post? Every part of your campaign should be measured in order to evaluate whether you’re campaign was successful in achieving those goals. You should also be able to answer these key questions:What parts of the campaign were most successful?While your campaign could prove to be successful or unsuccessful overall depending on what your goals were, do you also know which specific components of your campaign or channels contributed most to that success? This is where channel reporting can be extremely important. For example, HubSpot’s Sources tool breaks down visits, contacts/leads, and customers driven by your individual marketing channels. This can give you a better understanding of which sources were the biggest levers in your campaign’s success, and which were the underperformers. Gaining this granular level of insight about your campaign can help you understand which efforts to double down on for your next campaign, and which channels might need some more attention.As you can see in the screenshot above, there’s also a small “check note” under February 22. That’s because HubSpot announced its 82% growth in 2012 on this day. By marking this event in HubSpot’s analytics using HubSpot’s “Marketing Action” annotation feature, over time our reporting will show if the announcement had any impact on overall traffic, leads, or customers generated that day and will help us remember why there might have been a spike that day.How did this campaign compare to other campaigns?Using the “Marketing Actions” we just talked about, you can see how your campaigns impact your marketing results. But there’s even more you can look at to compare the success of your campaigns to one another. For example, you could use your analytics tool to set up event tracking. This allows you to tag the various marketing assets of your campaign with a specific event (for example, “INBOUND Conference”). This will allow you to more directly compare one campaign to another.While the HubSpot software can automatically add these tags for you, you can also add campaign tracking tokens to the URLs you use in your campaigns to achieve the same end result. Here is what the tracking token might look like for non-HubSpot users:/?utm_medium=social&utm_source=twitter&utm_campaign=inboundconferenceAs you can see in this code, you have to specify the medium the person came from, the source of that medium, and finally, the campaign it’s associated with. You can then use these tags to compare campaign to campaign more closely.What mistakes have you made with your marketing campaigns? Share them in the comments and help us all become better marketers!Image Credit: pj_vanf Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
What are the chances that some the most successful people in the world all come from the same place?You can’t help but ask that question when you look at the famous PayPal Mafia, a group of entrepreneurs and investors sprung from PayPal’s $1.5 billion sale to eBay. From this small group, members have gone on to start or invest in famous tech companies like YouTube, LinkedIn, Yelp, Tesla, and Square. And just think: They all came from the same place. An anomaly, right?Well, not so fast.The same thing happened in the NFL. Bill Walsh, revered head coach of the San Francisco 49ers, cultivated a plethora of talent much like PayPal. Working on Walsh’s staff proved to be a launchpad for a handful of coaches, and these leaders went on to coach numerous NFL franchises and win multiple Super Bowls and awards in the process.With the Super Bowl right around the corner, we decided to pit these two disparate groups against each other in the infographic below to decide which side is more successful. (And if you’re interested in our methodology, keep on scrolling — we outline it at the end of the post.)The PayPal Mafia vs. Bill Walsh’s NFL Coaching TreeShare This Infographic on Your Site
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Recently, two different social websites admitted they ran experiments on users who had no idea they were being experimented on. Facebook ran tests to see if they could affect users’ emotions, and OkCupid ran tests mismatching users to see if they would interact with each other differently.The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. Why were people so angered by these tests, but most people don’t raise an eyebrow when it comes to A/B testing website design or calls-to-action?We’re All Part of These ExperimentsFacebook’s experiment was to figure out whether human emotion was contagious in online social networks. To do this, they chose almost 700,000 Facebook users at random, combed their friends’ posts for positive and negative words, and showed their chosen users either fewer positive or negative posts from friends in their News Feeds. Then, they measured whether it affected the positivity or negativity of those people’s own posts.In response to the subsequent media outcry about Facebook’s test, OkCupid co-founder Christian Rudder came out with a viral post on their company blog, saying not only does OkCupid conduct online experiments, but so does everyone — and it’s completely normal. “Guess what, everybody,” wrote Rudder. “If you use the internet, you’re the subject of hundreds of experiments at any given time, on every site. That’s how websites work.”Here, Rudder is referring to the small social experiments and A/B tests people run on their websites all the time, whether they’re testing ads, page layout, colors of buttons, and so on. “[None of us] use the ‘real’ Facebook. Or Twitter. Or Google, Yahoo, or LinkedIn,” wrote Josh Costine for TechCrunch. “We are almost all part of experiments they quietly run to see if different versions with little changes make us use more, visit more, click more, or buy more. By signing up for these services, we technically give consent to be treated like guinea pigs.”Facebook may have crossed the line, according to James Grimmelmann, Professor of Technology and the Law at the University of Maryland. “If you are exposing people to something that causes changes in psychological status, that’s experimentation,” Grimmelmann told Slate. “This is the kind of thing that would require informed consent.”What’s more, in Facebook’s case, we actually checked a box to give consent when we agreed to the site’s data use policy. But we didn’t know the parameters of any studies Facebook’s done to us. And, more importantly, we were never given the opportunity to opt out.”My objection is the lack of awareness or permission,” says Terry Manspeaker, D.C.-area business owner. “That’s probably what creates the discomfort. I think people like to feel they’ve been given the option to participate in a particular study.” But, Manspeaker admits, there is a risk of bias when participants are aware of the study — and doing a blind study reduces that bias. One could argue that online social networking research simply can’t be conducted reasonably if consent is needed from every potential participant.”Of course we all read the use policy, or said we did by checking that box,” says high school English teacher Ayres Stiles-Hall. “So we really only have ourselves to blame. It doesn’t really sound ethical, but on the other hand, we’re all spending hours and hours using a free product — except that nothing is free. If we’re really offended, it means we ought to be paying closer attention.”But anyone posting to Facebook or logging onto a website should be aware that their online behavior is traceable. “Whether it ought to be is both a moral question we as a society will have to answer through the legislative process, and a legal one based on our system of laws and liberties,” says Dr. Adam Irish, Mellon Postdoctoral Teaching Fellow in Political Science and International Relations at Wheaton College. “Lawyers on both sides of the internet privacy issue have primarily focused on our rights — many of which are, primarily, protections from government snooping.””But we are still determining what is reasonable, and in the meantime, if people use a company’s free services online, they should be aware that their data is likely being gathered, used, and possibly distributed.”Why Are Some Experiments on Users Okay While Others Aren’t?It might be easy to point fingers at Facebook because their experiment explicitly experimented with human emotions — as in, the word “emotion” was in the name of the resulting academic research paper: “Experimental Evidence of Massive-Scale Emotional Contagion Through Social Networks.” But what about all the other social and A/B tests Rudder and Costine were talking about? Don’t they alter our emotions in one way or another?”We tend not to think about how much influence a website can have on our feelings,” says Dan Ritzenthaler, HubSpot Product Designer and UX expert. And something as simple as your website copy or design can influence visitors’ behavior. “Changing a ‘Buy’ button to a ‘Buy Now’ button will influence how people interact with your shopping website,” says Ritzenthaler. “It might make some people more likely to buy since it’s more direct and demanding. It might also come off as bossy and rude to other people. Saying ‘Buy Now, Or Else’ might make too many people uncomfortable and reduce the amount of purchases.”But if certain words on buttons can change buying behavior, then why isn’t everyone up in arms about the ethics of A/B testing?Rebecca Corliss, Head of Customer Marketing at HubSpot, says it’s because people perceive social networks like Facebook and OkCupid differently than they do most websites and products. “Facebook is technically the same as any other product, but people perceive it as a social space that’s just for them and forget that a corporation is behind it. So the question is: Is that Facebook’s fault or is it the user’s oversight?”And while most A/B tests are pushing for business-oriented results like increasing usage or clicks or purposes, social experiments like Facebook’s and OkCupid’s weren’t conducted to make user experiences better. Instead, they were psychological experiments.The part of the Facebook study people were most upset about was that they affected users’ moods in a negative way: “When positive expressions were reduced, people produced fewer positive posts and more negative posts,” the study reads. But if Facebook had conducted a study to see if only positive posts lead to positive moods, and took out the negative part of the equation, people may have reacted more positively to it.All of this brings up a slew of ethical questions that anyone testing anything online needs to be aware of. Could the test you’re about to run possibly damage the people you’re testing, whether emotionally, financially, or in another way?”Ideally, Internal Review Board (IRB) review of any research is a good safeguard for individuals taking part in studies and our broader society,” says Dr. Irish. “I do think companies engaged in this type of research should play by IRB rules because operating outside those safeguards creates a risk of allowing harmful research to go forward.””That said, not every aspect of either study would have been rejected by an IRB review. It would have pressed the investigators to explain how their research would minimize any harm to participants and it probably would have required participants to signal their consent. Practically, Facebook and OkCupid are primarily constrained by their profit margins, so as long as people continue to opt in to using their services, we can expect future studies like the ones we’ve already seen.”While we wait for clearer legal guidelines for businesses, marketers should extend our personalization strategies to our A/B testing efforts. It’s up to us to treat people who visit our website as individuals, even when it comes to social experiments. Originally published Aug 1, 2014 8:00:00 AM, updated June 28 2019
I’d like to submit my article to your site (attached). This direct subject line is a simple, declarative sentence. The approach works well, because it is very clear and short. Most editors trolling through their inbox will see it and quickly understand what’s inside. The little word “attached” at the end may pique their curiosity enough to open the email. Request for guest posting. Article included. This subject line is a lot like the ones above. It puts forth the intent of the email, and mentions that the proposed article is attached.4) Use a professional from line.Just as significant as the subject line is the “from” line. Most email programs are set up in such a way that you can see both the “From” line and the “Subject” line.It’s fairly obvious that a subject line is important. But keep in mind that your “from” line has just as much of an impact on whether or not your email gets read and/or accepted.The best email address is email@example.comSteer clear of stuff like this:firstname.lastname@example.org@email@example.com) Use the recipient’s name if you can.If your email is going to an individual’s email address, then common courtesy is to address them by name.“Dear Sir or Madam” is superfluous. “To Whom It May Concern” is cold and impersonal. A simple and polite “Hi Jane” is just fine.Using the recipient’s name also strengthens your first line, which is critical. Many email programs (I’m looking at you, Gmail) show the first line of an email, even without opening the message.Often, I don’t even open email if the first line tells me that the email useless. I suspect that many site owners operate in the same way.6) Tell them who you are.Start your email by stating who you are. This is not rude or arrogant. It’s polite.Think about it. You’re sending an email to a stranger. The least you can do is identify who you are. You should do this in one line or less.“My name is Neil Patel, co-founder of Kissmetrics.”“I’m Puri V., professional tech journalist.”“My name is David Vanderkaamp, and I’m a designer for skateboarding apparel company, JumpShock.”If your title is “Linkbuilding Specialist” or “SEO Promotions Manager,” I would go ahead and change your title to something more innocuous for the purposes of a guest blogging proposal — editors might think you’re solely in the guest posting game for link building. You can also link to your LinkedIn profile, a Twitter account, or another social network to help confirm you’re a real person.7) Tell them why you matter.This next section is the most important line in your entire email.You have to matter. Somehow, someway, you need to validate yourself in the consideration of the site manager.There are several ways you can do this:Tell them other places for which you’ve written. “I’m a regular contributor to Forbes, Inc., and HuffPo.” Be sure to provide links.Tell them something you’ve done, as long as it fits within the website’s niche. “I founded the company WriterBuzz which analyzes a writers’ web reputation.”Tell them about your current project. “I’m bootstrapping a boutique travel company, Action Journey, based in Wellington, NZ.”Even if you aren’t a big deal, you need to sound kind of like you are. Don’t be deceptive, but don’t downplay yourself either. 8) Prove your position in their niche.Every website is about something, and you must make it very clear that you are well positioned within that website’s niche.This takes just another line or two. Your goal is to describe yourself as someone who is an active participant in the website’s space. (And because you’re only pitching relevant outlets, you should already be active in the industry.)If the website is about conversion optimization, then you need to be well-versed in conversion optimization.If the website is about personal finance, then you need to be a skilled credit recovery expert.If the website is about Mac rumors, then you need to be a former Apple executive.Go ahead and use buzzwords or jargon if it proves your point.“I’ve helped companies like Lifeproof and Otterbox with CRO and sales funnel analysis.”“As a reputation management consultant, I regularly write articles for Reputation.com, and RepManagement.com.”My point is this: Each proposal must be crafted with laser-like precision to the site you’re pitching. Research the site, research the readership, analyze their content, read everything you can. Get a pulse on the most popular posts they’ve produced. Know the site, and use that knowledge to craft a more compelling, relevant pitch.9) Give them your content.See if you can spot the mistake in these concluding sentences to a guest blogging pitch:“If you want to see it, let me know.”“If you think this would work, I’ll share the file.”“See if this is a good match, and then we’ll talk about payment.”The mistake is the word “if.”Website owners don’t have time for that. “If” is a word that transfers responsibility to them. Now they have to do something — reply to your email, ask you for the article, etc. Either way, it puts them into an uncomfortable position.Guest blogging means that you’ve already done the work. You have an article, and you can send it to them.If the website has a good reputation, then don’t worry about your content getting stolen. And, in case you didn’t realize, you’re doing this for free. Payment isn’t an issue, so there’s very little risk in sending them your content.The only caveat is if you’re pitching a lot of sites for a guest blogging position. You don’t want to send the same piece of content to 20 sites and run the risk of several of them publishing it. That makes them look silly, and in turn will make them less likely to work with you in the future.10) Link to a Google Doc.Even though your subject line will often say an article is “attached,” when you send your article, don’t actually attach it. Some email clients filter out attachments, and some users have a visceral reaction to seeing a “.docx.”While researching this article, I read this as a tip for pitching a guest post: Tip: start a new blog post draft on your blog, write and edit your guest post on it, and then copy/paste your html version into .txt file. Once you’ve created the .txt file, delete the draft.Huh?!Here’s an easier way: Put your content in a Google Doc, and share it.You probably want to allow anyone with the link to view the content. (Yes, I know that they can still copy/paste it, so it’s not completely protected.) What I’ve found is that when an interesting article hits their radar, it gets sent around to scheduling assistants, editors, co-editors, managers, and other people who will touch the article before it hits publication.Rather than restrict the content to a specific email address, it’s okay to go ahead and allow viewing by anyone — it makes it much easier on the editor (and the rest of their team) to get the post prepped for publishing.11) Flattery isn’t required.You don’t need to gush all over the place to get accepted as a guest blogger.This is a mistake that many rookie guest bloggers make. They will write things like, “I’m a lifelong reader of your site. I just love it so much!”That won’t make editors any more likely to accept your guest submission. At worst, it will make them throw up a little bit in their mouths.People can see straight through flattery. They already know how awesome their site is. They care about making it better. If your article or your reputation can accomplish that, then you’re in.Cut the fluff, and make your request.12) Don’t make a single mistake.If you have a single typo in your proposal email, you’re doomed. When an editor spots a mistake, he knows what that means — “This person can’t spell. I’ll have to really be careful when editing their articles …”Unless your name is Elon Musk, Warren Buffett, or Abraham Lincoln, then your reputation probably won’t be enough to overcome errors. Editors don’t want to deal with errors. They want publication-ready, pristine content.Bonus: Advanced Guest Blogging TipsPrepare for rejection.Any published author probably has war stories of how many times they were rejected before they finally got their book published.It can be like that with guest blogging, too. Using the formula above, you’ll vastly improve your chances of getting accepted, but you will never hit a 100% acceptance rate.Form relationships; don’t just throw them content.Site owners can totally tell if you’re just attempting to build backlinks.You need to be different. Your first goal is not to get backlinks — it’s to deliver high-quality content. As you do this consistently and carefully, try to build a relationship with the guest owners.Here’s how:Consistency. Be sure to submit on a regular basis. Once a site finds a great writer, they try to work with them on a regular basis. Be a writer they can rely on.Responsiveness. Even if you are a great writer, editors will often ask for revisions to your article. Don’t take this personally. Every site has a unique set of guidelines, and they simply want to make sure that your particular piece of content upholds those standards. When asked for revisions, do your best to respond quickly and completely with their requests.Correspondence. Go above and beyond, and stay in touch with editors, site owners, and webmasters at the site. The stronger relationship you build with them, the greater your likelihood of maintaining your position as a valued contributor.Enlist help.If you plan on doing a lot of guest blogging, you’re going to need some help. Guest blogging can get complicated, with all the different site editors, tracking submission deadlines, and a variety of guidelines for each site.Managing it all by yourself can get a little bit hairy. The last thing you want to do is miss deadlines or violate editorial guidelines. You may want to hire a virtual assistant or an editor (or at the very least, set up a bunch of recurring reminders for yourself). The more you guest blog, the more you’ll guest blog.Guest blogging is like money. The more you have, the more you can make.Once you land a spot as a contributor for, say, Mashable, it’s pretty easy to secure a guest blogging position with other sites. When your list of guest sites glistens with a high profile site, you’ll be able to get people’s attention and score more sites.But in order to get to that point, you need to start small, and then build up.ConclusionGuest blogging is not easy. But it’s worth it. I expend a lot of time, effort, and resources to do guest blogging. I’ve discovered huge upsides, and I know you can do the same.Do you have any guest blogging proposal success or mistakes? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Guest Blogging Topics: Originally published Dec 8, 2014 6:00:00 AM, updated July 28 2017 We all know that guest blogging, as a whole, isn’t dead. We also know that it’s a very effective form of brand building. And we know that we need to pitch guest blogging proposals in order to secure a guest post.But how do we actually do it? How do we create a guest blogging proposal that gets accepted?This is one of the biggest sticking points in guest blogging. If only we could create a proposal that would score us a writing spot in top blogs …It’s possible. Let me show you how.1) Choose sites carefully.Everything you’re about to read is absolutely useless unless you follow this first point. You must — absolutely must — choose guest blogging sites carefully and intentionally.I’ve explained a thorough process of how to find spots for guest blogging on my own blog, and highlighted some of the key points below, too.Know your audience.There are two main reasons why you must understand the audience you want to reach.In order to create exceptional content, you must be able to provide value for your audience, which comes in the form of expertise, experience, humor, exclusive information, unique point of view, etc.For your own sake, you want to make sure you’re reaching the audience that’ll help build your thought leadership and drive real ROI.To do this, you need to make sure you understand exactly who your audience is and how they behave.Quality over quantity.The only way to get your promising guest blogging career off to a good start is by choosing the very best sites. If you choose low quality or suspicious sites, not only will you diminish your own reputation, but you might also devalue your own site with any backlinks that come your way. So do your homework by checking out the site’s page authority, domain authority, trust flow, citation flow or whatever other metrics you prefer. (Moz and MajesticSEO have great tools for doing just this.)The best way to advance your guest blogging pursuit is to score a post with a single, top-notch site — and to do that, you’ll need a quality submission. Landing one quality guest post spot becomes like a trophy that you can show to other sites, signaling that you are a writer of solid reputation. Earning that spot shows you’re serious about what you do and you’re good at it — the qualities most editors are looking for in incoming writers.2) Send an email.I recommend keeping your pitch as simple and straightforward as possible. Simply use email. Send a message to the site owners or editors using the submission form or whatever email address you can find.If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. These shouldn’t be your first choice, though. Go directly to the best source — email.3) Use a professional subject line.Your subject line is your calling card. Your subject line will decide 1) if your email gets opened, and 2) how your email is received.Anything foolish or unprofessional is going to be discarded:“Lucky you! Hire me as your guest blogger!”“CHECK TIHS OUT! IM AN AMZAING BLOGGER!”“ZOMG, I found a haunted house, and you’ll never believe what I saw when I opened the door. Number 7 gave me nightmares for weeks!”Reading those, I hear an editor clicking the trash can and “mark as spam” button as fast as she possibly can.Go for a subject that is straightforward, honest, clear, and professional:Guest Submission: 17 Techniques to Enhance Your LinkedIn Reputation. This subject line is very clear regarding it’s purpose (“guest submission”). I intentionally didn’t use the term “guest blogging,” because that word can sound spammy to some people. Besides, many site owners don’t consider their website to be a blog. In this subject line, I also included the title of a proposed article. (Click here to learn more about creating engaging titles.)
In the early days, Google’s search engine wasn’t nearly as powerful or accurate as it is today. I’m talking back in the late 90s and early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking highly in search results could be accomplished by essentially using a simple, two-step procedure:Step 1: Stuff your keyword phrase into your website as many times as possible.Step 2: Get as many gosh-darn inbound links as you possibly could.For those early “SEO gurus” who gamed the system — achieving high rankings while adding little value for actual searchers — the fun wouldn’t last. Every time Google found a weakness in its ability to deliver relevant, high-quality search results, they made fixes to address it. One of the more recent Google search algorithm “fixes” was a mobile-friendly update, which put more emphasis on a website’s mobile-friendliness as a ranking factor for searches from a mobile device. The aftermath of this update was informally dubbed “Mobilegeddon.”To make sure your site is optimized for Google’s algorithm update, download our free guide, How to Make a Mobile-Friendly Website.Curious how the latest change stacks up against previous Google algorithm changes? To give you a snapshot of all of the major changes that Google has implemented over the years, we teamed up with Moz to create the infographic below.A History of Google Algorithm UpdatesShare This Image on Your Site
However, there needs to be relevant in terms of the trending hash and the topic at hand—otherwise, the content will simply be viewed as spam.Other ways to enhance the number of impressions with SCO is adding a call-to-action or graphics to a social post.A call-to-action can be as simple as asking for a retweet or a Facebook share. As long as the call-to-action is compelling and provides incentive to the audience, increased social sharing and more impressions are sure to follow. Follow @Wendys to play 30 Days of Bold and enter to win daily prizes! #getbold http://t.co/en0yEEZb— Wendy’s (@Wendys) September 14, 2012 10.21.15 #TheFutureisNow #PepsiPerfecthttps://t.co/DCcND4SlDU— Pepsi™ (@pepsi) October 5, 2015 Nearly every smart marketer wants to create content that puts their company on the map and attract more customers.According to HubSpot’s research, inbound marketing and content marketing have been the most effective method of doing business online. It’s no secret that high quality and shareable content is in high demand, but it is becoming exceedingly difficult to create top-notch pieces that cut through the noise.A big piece to the inbound marketing puzzle comes from social media. The reality is that a lot of great content goes undiscoveed due to improper optimization. Social platforms can be a highly effective advertising tool for content, but unfortunately it’s all too easy to miss the mark on your strategy — and ultimately, engagement suffers right along with your ROI.Click here to sharpen your skills with the help of our content marketing workbook.One of the primary focuses of content creation today is shared content optimization (SCO). Shared content optimization is the process of optimizing content to increase the likelihood of social shares, impressions, and even sales.Without including shared content optimization into a content strategy, marketing efforts can quickly fall flat. The idea behind SCO is to create magnetic content that resonates with the audience, which encourages sharing throughout various channels.What are The Benefits of Shared Content Optimization?SCO helps content perform its best on social media platforms. For example, you likely wouldn’t post the same content on LinkedIn as you would on Twitter or Instagram.In addition, social content optimization ensures that marketers effectively reach the target audience on the right platforms.As a shared content optimization strategy encourages social sharing, it will naturally lead to more shares. In turn, this increases the exposure of social media profiles and can lead to an influx of followers — especially if the shared content is highly relevant and engaging for the audience.This blog post will teach you how to apply the best optimization techniques for social media content. It will also explain how to use proper elements such as CTAs and graphics to enhance social shares.Furthermore, marketers can learn how to properly optimize schedules based on channels and create snack-sized content that’s easy to consume. While shared content optimization isn’t rocket science, there is certainly a method that needs to be applied in order to get the best results.Further Defining Shared Content OptimizationThere are several steps to creating shared content optimization, which includes optimizing for impressions and enhancing the likeliness of sharing.However, the first step is to understand the true definition of SCO — which is the process of adding relevant hashtags, commentary, questions, and media to spark engagement and increase social shares.It’s also important to understand that the process optimizing content will vary across social platforms and channels.In order for shared content optimization to work for a content strategy, there must be a deep understanding of the audience, as well as the ability to track and monitor progress so efforts can be adjusted as needed.Creating Content for SCOMarketers can use several components for developing SCO content, including a call-to-action, graphics, hashtags, targeting specific groups, and even using videos.Once there is content prepared to share with an audience, it will need to be optimized to maximize impressions. This can be achieved in several ways, with one of the most effective methods including the use of trending hashtags. Getting started with video? https://t.co/aw9VNEtcZZ A Modern-Day Marketer’s Guide to Creating Epic Video Content 🎥 pic.twitter.com/KPOtT7w7fd— Buffer (@buffer) August 24, 2016 Lastly, marketers can also add content suggestions to encourage extra sharing. This helps further promote existing content while encouraging additional shares on social media.Motivate The Audience to Share on Social MediaUnfortunately, simply asking for social shares sometimes isn’t enough. However, there are still ways to grab attention of the audience and motivate sharing over multiple channels.One method is to add a human element and include emoticons within your posts — this will add an extra layer of visual interest, and make a brand stand out from the competition. Originally published Oct 11, 2016 11:00:00 AM, updated March 12 2018 Don’t forget to share this post! Enhancing Messages with Visual Elements and Helpful ToolsGraphics are a big part of correctly optimizing content for social media sharing.In fact, social media posts with images generate more engagement and have up to an 87% interaction rate with followers. Including graphics, videos, and even GIFs can greatly influence an audience to share content.For example, take a look at BuzzFeed. BuzzFeed is known for its entertaining GIFs, and it’s one of the many reasons its content is shared so frequently on social media. This brand has effectively harnessed the power of shared content optimization, and they use interesting and engaging media for maximized impressions.Image Credit: Cleverwood.be (via BuzzFeed)Aside from animated GIFs, marketers can also consider adding CTAs and visual cues on graphics, which will help increase shareability.There are several ways that marketers can create graphic and video content for SCO. Adobe Photoshop is one of the most popular tools for graphic design; but if you don’t have time to navigate through this complex software, you can use a user-friendly graphic design program such as Canva.In addition, video production can be quite simple if you use tools such as VideoMakerFX, which is template-based and easy to customize.Keep in mind that it’s important to use consistent branding elements across all social media channels.Marketers need to think beyond their logo and cover images, and expand consistent fonts and color schemes into visual elements. This will ensure that the content is completely connected with your brand, and the audience will realize its original source.Thinking beyond the logo is demonstrated brilliantly by the Always #LikeAGirl campaign by Procter & Gamble’s:Optimizing Channels for Maximized SharingData and tracking are critical to optimizing your channels for maximized sharing. One of the most important considerations to track and consider is the audience location and habits, which can help you determine the right schedule for the chosen channel.Nearly every social media channel offers some form of analytic data. Marketers can dive into these insights to learn more about the target demographic in terms of age, income, education, marital status, and more.Furthermore, marketers can also discover the best performing posts. This data will help marketers understand the type of content that resonates with audiences the most.Once marketers have a solid understanding of the audience, best performing content, and peak hours for publishing content, the strategy can focus on SCO, based on audience preferences.Automating the sharing process will increase productivity for marketers of every level. Consider using tools such as HubSpot’s Social Inbox to publish posts in advance, which also allows marketers to plan out their social strategy on one convenient platform.Selecting The Best Social Media ChannelsWhile it’s tempting to promote content on every social media channel, this method can actually be counterproductive. Marketers need to focus their time and energy on social platforms that bring them the best ROI and engagement.Social media channels that offer the best customer interaction, comments, and shares should be the primary focus of any social media marketing strategy. Once the best social media channels are established, marketers can focus on optimizing the content in a method that makes sense for the specific platform. This means to publish posts during peak hours, use relevant hashtags, and appropriately-sized graphics.Increase Sharing Success with Shared Content OptimizationShared content optimization doesn’t end with graphics and hashtags. Something as simple as asking the audience to share content can help increase impressions.Best of all, the CTAs can be directly embedded into visuals — or marketers can just simply ask for the share or retweet by using text.Another way to increase sharing success is to create bite-sized content. Bite-sized content is easy to consume and it’s fun to scan and share.Keep in mind that the average attention span of an adult is only 8.25 seconds, so marketers face the challenge of creating content that is quickly absorbed yet engaging.There are several ways to get your audience to bite on snackable content. For example:Promoting large campaigns with bite-sized contentOffering bits of playful contentRe-sharing content about your brand that is submitting by usersKeeping your content suspenseful — make the audience wonder what will happen next Topics: Graphics are always a go-to method of increasing social shares. There is no denying the power of using graphics to optimize and promote content, and numerous studies have shown that graphics can earn content more impression than only using text.Promoting Optimized ContentOnce the content is ready to go, it’s time to put your shared content optimization strategy to the test.Publish your content on free social media channels to begin testing what works best for your schedule and audience. Do research on demographics on each platform, and carefully review data of your posts while you consistently tweak your strategy.Furthermore, there is always the option to boost visibility with paid content campaigns. Facebook advertising is relatively inexpensive, yet it can yield great results. Be careful while optimizing paid campaigns, and be sure that the right keywords and demographics are targeted for best results.One of the last pieces to the puzzle is recommending the content on content distribution channels. This will help promote your hard work to the largest amount of people possible, while ultimately spreading your content far and wide.Increasing Clickthrough RatesWhen you’re working hard to promote and optimize your content, you don’t want to forget about CTR (clickthrough rate). Driving traffic to your website from social media isn’t as complicated as you think — and it all comes down to a few simple strategies.The first step is to ensure that your posts are attractive and cohesive. Be sure that your graphic or video is properly optimized for your social platform, and your text is free of spelling and grammatical errors.The next consideration is to give your readers a reason to share your posts. For example, you can create content that hits a pain point and draws readers to your website for a resolution.You should also try to alternate headlines, use actionable words, and be responsive to your followers on social media.Enhance Your Content Strategy with Shared Content OptimizationIs shared content optimization part of your digital marketing strategy? By creating quality content, promoting with the right tools, and tapping into the target audience, marketers of every industry can see a boost in online sharing. Social Media Engagement
Don’t forget to share this post! Originally published Mar 21, 2017 8:00:00 AM, updated March 21 2017 Topics: Social Media Video Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.But is all this video really helping marketers succeed?In short, yes.Social media posts that contain videos boost views by 48%, and visual content on Facebook specifically increases engagement by 65%. Not only are more people seeing your content as a result of video, but they’re actually engaging more with it, too. That’s value.Not sure where to start with video for your social media account? We’ve got you covered. HubSpot and Wistia have teamed up to bring you an interactive guide… with videos. This guide will show you how you can start making videos that are optimized for each social media platform today.You’ll learn:How to create & implement a video social media strategyHow to make awesome videos by turning your office into a DIY studioThe best lighting, microphones, and tools to help you shoot high quality iPhone videosView the free interactive guide to get started with video today.
I’m willing to bet you already know what kerning is — you just don’t realize it.While you might not recognize when kerning is done well, you certainly see it when it’s done poorly.Here’s an example of bad kerning: M a rk e t i ng .Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Kerning is adjusting the space between letters, and either increasing or decreasing the distance to ensure better readability or appearance.Interestingly, it’s not always best to have equal spacing between each letter. Each letter has different shapes and curves, so sometimes kerning actually helps the letters look less conspicuous. For instance, a “cl” can sometimes appear to be a “d”, so you might use kerning to space them further apart.What is kerning?Kerning refers to the space between letters to ensure better readability. Since not all letters are created with equal curves and shapes, you might need to increase or decrease the distance between one letter and another, to create more legible text. Kerning improves the appearance and design of your text, which might otherwise look awkward.No matter what your job title, it’s important to understand the power of kerning. Kerning can help you create better designs, produce more visually appealing copy, or construct better presentations. Kerning is one of those actions that can push your deliverables from ordinary to exceptional.If you don’t know how kerning works, don’t worry. Here, we’ll show you how to use kerning in Photoshop, Word, and Illustrator. Plus, we’ll provide examples of bad kerning, so you know what to avoid when using kerning for your own text.Kerning vs. TrackingKerning is the adjustment of distance between two letters. You’d use kerning if you felt a word looked funky because the letters A and B were too close together. Tracking, on the other hand, is adjusting the spacing equally between each letter, to either spread apart or bring together an entire word.Kerning in PhotoshopKerning in Photoshop is incredibly easy, once you figure out where the “Kerning” tool is. If you’re designing a presentation or email template in Photoshop, and your words look a little sloppy, this is an easy way to clean up your text to improve the appearance.1. First, ensure your cursor is in between two letters. Next, select the “Character” panel, as highlighted by the red arrow below (If you can’t find it, try searching “Character” within the Photoshop search tool). 3. Within the “Character” panel, you’ll see a V/A (with a little arrow below the A). That’s the “Kerning” tool. It’s automatically set to “Optical”. Click the down arrow to see your options for kerning. 4. For instance, I chose the number “75”. If you’re unsure how much space you want between your letters, test out a few different options. The negative numbers make your letters closer together, and the positive numbers create more space between the letters.5. Now, there’s a nice “75” point space between my “K” and “E” (of course, this is probably an example of bad kerning … ). Important note: There’s a quicker option to use the “Kerning” tool in Photoshop. If you click in between two letters, you can hit “Option” and then hit the “Right” arrow. This will create more distance between letters.Kerning in WordIf your writing copy in Microsoft Word, or using Word to design a poster, you might want to use kerning, especially if your font is bigger and the letters look awkward.Fortunately, it’s easy to do.Within a Word document, go to “Format” and then click “Font”. FYI, I left my cursor in between the “K” and the “e” in the document, because that’s the space to which I wanted to apply kerning. Don’t forget to share this post! 2. Similar to Photoshop, there will be a “V/A” tool, with a little arrow underneath the “A”. That’s the kerning tool. With your cursor placed between two letters, increase or decrease the number beside the kerning tool — as you can see, I set mine to “200”. 3. Now, I have a (admittedly, very ugly) space between my “K” and my “E”.Examples of bad kerningI’ve probably already shown you plenty of bad kerning examples throughout this piece, with my own attempts at kerning on various software.But if you’d like to see more, don’t worry — we’ve got some hilarious real world examples, to show you just how important (good) kerning is.Here are a couple examples of bad kerning:1. Bus sign gone wrong.2. What’s up with this spacing? 3. I think fixing this sign would be worth the investment.4. Watch out for bad kerning, too. 5. This gives me a headache. 2. Next, click “Advanced” within the Font panel. 3. Under the “Advanced” section, you’ll see “Kerning for fonts” with an empty box to the left of it. Check that box. Then, input a number (I put “20”, which you’ll see circled). The number you choose will depend on how much space you want between the letters.4. There’s now “20” points of kerning in between the “K” and the “e”. Kerning in IllustratorFinally, let’s take a look at kerning in Illustrator. Since many designers and marketers use Illustrator for clients or for personal projects, it’s important to know how to apply kerning to your letters.Kerning in Illustrator is an almost identical process to how you’d do it in Photoshop (which makes sense, since they’re both Adobe products). Nonetheless, here’s how you do it.First, click the “Text” tool and put your cursor in between two letters — I put mine in between the “K” and the “E”. Then, find your “Characters” panel. Originally published May 22, 2018 8:00:00 AM, updated July 12 2019 Design Topics: