Online job postings whether on your company careers page or on an online job board are an effective way to reach active job seekers while also providing insights into job specifics as well as your company’s culture and employment brand. These job announcements can serve as third function as they build links and drive very targeted and qualified job seeker traffic to your job openings online. Called SEO, or search engine optimization, recruiters can use what are considered online marketing tactics to extend the life of a traditional online job posting, help increase your company’s search engine page ranking, and reach a very specific audience of job seekers all online.Before SEO, if a recruiter wanted to gain the attention of job seekers, he/she would post and re-post a job opening sometimes every single week to stay on the first page of the job board’s job listings. SEO provides an alternative to this common practice as job seekers are taking their job search beyond the job board and using the power of search engines.With an estimated 226,000,000 searches for the term ‘jobs,’ search engines like Yahoo, Bing, and Google are quickly becoming a job seeker’s job search tool of choice. Knowing this when developing and implementing your recruitment strategy, especially when considering SEO, can put your company at a distinct advantage.Here are 5 tips to get the most out of your job postings:Use Keywords. These are words commonly searched throughout your job opening description. A standard job description will no longer do. Include the city where your job opening in located, commonly searched for word combinations, and even city or certification abbreviations. Check out Google AdWords Keyword Tool to get started. It’s free.Be Bold. After researching your keywords, choose 4-7 combinations you want to focus on. Bold these keywords using larger text to call attention to these word combinations’ importance, as search engines score and evaluate a text’s importance contained with a web page by a number of facts including size, bold, and the number of times it’s used with a web page. Web crawlers see H1 and H2 sized headings first as well as bold keywords, but it is important to not overdo it.Custom url’s. In addition to using keywords within your job announcement copy, I recommend customizing your web addresses to include the city and job title or common keyword. This is just another way to emphasize the importance of the keyword and combinations, but remember to limit your url to just 3-5 additional words after your domain name. Remove common words like ‘the,’ ‘and’, and ‘an’. (Example: wwww.company.com/careers/java-developer-dallas-texas-dfw)Use Video. Search engines love video and web visitors do, too. Videos keep job seekers on the page longer, learning more about your organization, and driving more qualified candidates. Video is great for blogs, job openings on your career site and job board postings. If possible, include a transcript of the video on your website or job posting making your page even more optimized for SEO.Landing Pages. Because job postings come and go, they are removed from the web making SEO a challenge. By using landing pages to help drive candidates for specific positions like those that are hard to fill or are always open, you can drive job seekers to your career page even if you aren’t hiring right now. These landing pages and web addresses are optimized and include keywords making them easily found by web crawlers and job seekers alike.While SEO isn’t a new practice, it is new to the world of recruitment. Just as the web constantly, changes so does search engine optimization. It is a moving target that if used correctly can lower your cost per hire and help you reach job seekers where your competition is not.
HealthFormer GE CEO Jeff Immelt: To Combat Costs, CEOs Should Run Health Care Like a BusinessHealthFor Edie Falco, an ‘Attitude of Gratitude’ After Surviving Breast CancerLeadershipGhosn Back, Tesla Drop, Boeing Report: CEO Daily for April 4, 2019AutosElon Musk’s Plan to Boost Tesla Sales Is Dealt a SetbackMPWJoe Biden, Netflix Pregnancy Lawsuit, Lesley McSpadden: Broadsheet April 4 Making Technology Accessible to Everyone, Everywhere Sponsored Content by Xiaomi ShareVideo Player is loading.Play VideoPauseMuteCurrent Time 0:00/Duration 2:11Loaded: 0.00%0:00Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -2:11 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedEnglishAudio Tracken (Main), selectedFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.Close Modal DialogThis is a modal window. This modal can be closed by pressing the Escape key or activating the close button.Close Modal DialogThis is a modal window. This modal can be closed by pressing the Escape key or activating the close button.PlayMuteCurrent Time 0:00/Duration 0:00Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:00 Playback Rate1xFullscreenYou didn’t necessarily need to buy stock in the Pinterest IPO to make money off the public market debut of the online scrapbooking company.It’s often difficult for regular investors to get in on the ground floor of hot startups like Pinterest—whose stock rose more than 28% from its initial public offering price of $19, to $24.40 on its first day trading Thursday—as venture capitalists and hedge funds typically dominate private funding rounds. Yet the Pinterest IPO is an exception: One of the social media company’s largest shareholders is Fidelity, which owns Pinterest stock on behalf of many retirement savers, whether they know it or not.Fidelity owns 7.1% of Pinterest, nearly as much as the 9.6% stake held by Andreessen Horowitz, the famed Silicon Valley VC firm, and more than the 6% owned by Valiant, one of Pinterest’s hedge fund backers. Most of Fidelity’s shares, which are now worth more than $787 million in total, are held in the Fidelity Contrafund, a mutual fund that is a popular offering in 401(k) retirement plans.Indeed, the massive Contrafund oversees $119.3 billion in assets, of which just under half of 1% is invested in Pinterest. To put that in perspective, the fund has bet more money on Pinterest than it has on other holdings such as Twitter, Coca-Cola and Disney.And although the IPO values Pinterest just modestly above its valuation in its most recent private funding round, Fidelity still reaped a hefty profit from the public listing. Contrafund, for example, has made a 152% return on its Pinterest investment since it began buying the shares in late 2013, according to securities filings.A few other Fidelity funds also own smaller amounts of Pinterest stock, including the Fidelity OTC Portfolio, the Fidelity Advisor New Insights fund, and the Fidelity Series Opportunistic Insights fund.And Pinterest isn’t the only tech IPO the funds are benefiting from this year. Fidelity funds, including all the ones mentioned here, owned shares in Lyft before the ride-hailing company went public in March; their stakes are now worth more than $1 billion combined. They also hold stock in Uber, Lyft’s larger rival that just filed for its own IPO in the coming months, as well as other highly valued private companies such as WeWork and Airbnb.Fidelity is one of a handful of mutual fund companies that have become more active in startup investing in recent years. Those bets are now beginning to pay off for fund investors: Contrafund, for one, was up nearly 17% year to date through Wednesday—not counting Pinterest’s soaring first day—ahead of the S&P 500’s gain. For those who have a 401(k) plan with Fidelity, there’s a good chance you got a piece of the action too.You May Like