“It seemed to be the right thing to do there, so I reached out to Soldier On president Jack Dowling, who came and made a presentation,” Burry said. “What I loved most about Jack’s presentation was that this is the rest of the story for the former fort.” “The average resident has had a number of decompensating events,” Dowling said. “When they come into our care that ceases. We are going to find a way to keep them so they don’t fail. Our mission is to offer a continuum of care that includes immediate and long-term housing with services delivered where they live. Our ultimate goal is to provide formerly homeless veterans with permanent, supportive, sustainable housing, assisting them in their transition from homelessness to homeownership.” TINTON FALLS – Following years of effort and last month’s unanimous approval from the Tinton Falls Planning Board, a comprehensive residential community for homeless veterans should open its doors to 70 former military personnel in 2021 on Essex Road, adjacent to Fort Monmouth. Kellie Donovan, Soldier On’s executive vice president, said residents come from a variety of outreach efforts, including referrals, veterans services offices, a toll-free hotline, the Jersey Shore Rescue Mission, and agencies like Red Bank’s Lunch Break. Applicants can contact the county’s Veteran’s Office, get on a waiting list and be certified. “The application for the final piece of money (to fund the project), $500,000, was approved,” Burry said afterward. “The money will be passed from the federal Department of Housing and Urban Development (HUD) through the county.” The project has a commitment of $8.1 million from the New Jersey Housing and Mortgage Finance Agency, and another $1.5 million from the Federal Home Loan Bank of New York. “There are an estimated 300 homeless vets in Monmouth County,” Burry said. “This is not just housing. This is a full-service operation addressing the individual’s needs and a county need.” “As a result of Lillian’s steadfastness in supporting us over the years, a number of people came into our support system,” Dowling said. “That’s what makes this such a vibrant organism. We will be in touch with all of them going forward.” Burry has been seeking a location for a Soldier On community to complement the fort’s overall redevelopment since she was first appointed to the effort over seven years ago. She learned of Soldier On from her husband Donald, a retired Coast Guard captain, who read about it in an officers’ magazine. On Nov. 20, the organization’s top officials presented their application to Monmouth County Community Development along with Freeholder Lillian Burry, the county’s longtime representative to the fort’s redevelopment efforts. Despite initial support, finding a suitable location took an on-again, off-again long and winding road through the three towns the fort spans, Eatontown, Oceanport and Tinton Falls. As each potential location emerged, then failed to materialize, Donald Burry told his wife, “Don’t give up.” “Keeping women safe in their environment is critical,” Buckley said. “Some may have had military, pre-military, or post-military sexual trauma.” Added Dowling, “Maleness can be a threat for the women. All female staff assists them. Winn has helped us design a unique concept.” Added Burry, “Dignity is so important.” According to Bruce Buckley, Soldier On’s CEO, this will be the largest facility the organization has built to date, made possible by its affiliation with Winn Companies, a national leading operator of Low-Income Housing Tax Credit units. Finally, former Tinton Falls Mayor Gerald Turning, then a voting member of the Fort Monmouth Economic Revitalization Authority (FMERA), offered to donate the borough’s 11-acre Essex Road property adjacent to Seabrook Village. Helping get the ball across the Tinton Falls goal line was Gary Baldwin, an Air Force retiree who lives at Seabrook, who was a two-term president of its council, is the Tinton Falls Council President, and often attends FMERA meetings. The Tinton Falls facility will be called the Gordon H. Mansfield Veterans Community, as are all Soldier On projects, named for a paralyzed Vietnam veteran who became deputy secretary of the Veterans Administration and helped Dowling open the first Soldier On community. Amenities will include a multipurpose community room, outdoor patio and grills, a greenhouse and community garden, walking paths, communications technology in all units, and a memorial columbarium with an eternal flame where ashes of deceased residents can be interred. “They don’t die on the street and they don’t ever leave us,” Buckley said. A variety of support, therapeutic, wellness and life skills programs are offered. The community will be created and run by Soldier On, a nationally recognized 501(c)3 nonprofit organization with similar communities in Massachusetts, New York and elsewhere in New Jersey. Groundbreaking is expected on the four-story building in spring 2020, with construction taking one year to complete. Plans are to house primarily men in single-occupancy furnished units. Monmouth County Freeholder Lillian Burry, seated left, reviewed plans for a new community for homeless veterans with Soldier On officials, from left, Kellie Donovan, vice president; CEO Bruce Buckley; and Jack Dowling, president.Photo by Laura D.C. Kolnoski Seventy former military personnel who currently do not have a home will be housed at the building on Essex Road, adjacent to Fort Monmouth.Photo courtesy Soldier On Officials hope to break ground on the Gordon H. Mansfield Veterans Village in Tinton Falls next spring.Photo courtesy Soldier On “We have become intertwined with Winn and have accomplished a lot together. They are energetic, professional and have experience with a Marine hospital near Boston,” Buckley said. Winn has other New Jersey projects in Bridgeton, Jersey City and West Deptford. Resident management teams are responsible for rules, maintenance, transportation, treatment advice, intakes and discharges. Freeholder Burry has arranged for the county’s assistance with transportation via its SCAT program. Officials estimate less than one dozen occupants will be female. They will be housed in a separate section with its own entrance, laundry, elevator and more. By Laura D.C. Kolnoski The full-time staff includes a case and project manager and an attorney for wills, powers of attorney and health care proxies. Formerly homeless vets also serve their peers. For more information, visit wesoldieron.org.
Home is where the heart is… and the people of Donegal are fiercely proud of their home county when it comes to travel and tourism.So proud, in fact, that we have successfully voted Donegal in as one of Ireland’s favourite home holiday destinations in the Irish Independent Reader Travel Awards.The 2020 Travel Awards shortlist was announced this weekend, with Donegal ranked in the top five counties where locals love to visit. The five finalists are Donegal, Galway, Kerry, West Cork and Wexford.Donegal was in fifth place in the same awards category in 2019, and it is hoped that the north-west can be the best and take the top spot from Kerry next year.The Reader Travel Award winners will be revealed on January 17th 2020 at an event in Dublin’s Mansion House. Donegal shortlisted among Ireland’s favourite home holiday destinations was last modified: November 17th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)
Tags:#New Media#news#web Related Posts Top Reasons to Go With Managed WordPress Hosting A Web Developer’s New Best Friend is the AI Wai… Why Tech Companies Need Simpler Terms of Servic… audrey watters Although the mission of WikiLeaks is to “open governments,” it’s done quite a lot to make us think about how to open journalism as well. We’ve seen a number of new whistleblower sites crop up – OpenLeaks and Rospil, for example – as well as major news organizations – Al Jazeera, and perhaps even The New York Times – investigate ways to facilitate more whistle-blowing and leaking.But why wait for local newspapers to roll out their own anonymous tips pipeline when a project from CUNY Graduate School‘s Entrepreneurial Journalism program has designed just that thing.Using Localeaks, you can send an anonymous tip, including a file, to over 1400 newspapers in the U.S. through one online form. Choose your state. Choose the newspaper. Enter your information and submit your anonymous tip.Each drop-box consists of a secure web connection and a form that encrypts both files and the text submitted (then destroys the originals) as well as removes identifying metadata from documents. The system also makes every effort to leave no traceable remnants from the transaction, such as identifiable session cookies on the client side or logging of any IP addresses on the server side.Once a file is submitted, the newspaper will receive an email, alerting them to the tip. The newspaper then needs to reply that it’s interested. Then a temporary secure file transfer is established. This last step isn’t automated yet, according to Matthew Terenzio, Web Development Director at The Hour Publishing Co and one of the members of this project. The best way to do so, he says, would be to have the encryption software – the open source GnuPG in this case – set up on the newspaper’s end. “It is unlikely that most would have it yet,” says Terenzio, who says he’s working on helping some newspapers set up their own drop-boxes to avoid this step.But an increasing familiarity with encryption might just be in more newsroom’s future, particularly if the number of “local leaks” continue. After all, as Terenzio notes, “the people formerly called the audience and the sources, are setting the pace of change, not the news organizations.” 8 Best WordPress Hosting Solutions on the Market
Flickr Credit: erica_marshall Learn how to Get Found in the Inbound Marketing book. Order the book now on Amazon.com . Originally published Oct 12, 2009 3:01:00 PM, updated June 25 2019 This is a guest article by Maribeth Kuzmeski, author of new book The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life . She is also the founder of Red Zone Marketing , which consults to Fortune 500 firms on strategic marketing planning and business growth. It’s a question most of us have asked ourselves: What makes successful people so, well, successful? It’s tempting to think that those at the top of the ladder know something the rest of us mere mortals don’t—quite simply, what sets you apart from the competition is your ability to connect. Here a few simple tips that have helped some of world’s most successful.Access 80 Professional Bio Templates + Examples.1) Pretend that every single person you meet has a sign around his or her neck that reads, “Make me feel important.” This was the life philosophy of Mary Kay Ash, the well-known cosmetics mogul. Her genuine concern for others catapulted her out of poverty and was the secret to her success. 2) Seek out a common interest. People want others to be like them. Establishing that you and a client root for the same baseball team or volunteer at the same charity will go a long way in making you relevant in his eyes! 3) Don’t work from a script. Try to scrap the memorized pitch in favor of a more natural conversation. You’ll seem more at ease and authentic—and your prospect will be less tempted to think that you’re fluffing up the facts. 4) Remember the remarkable. Entrepreneur Sunny Bates makes a point to identify and write down the things that stand out to her in every conversation. She then references those statements in future interactions—and has been amazed by the reactions she’s gotten when others realize that she has paid attention to and valued what they’ve said! 5) Cultivate curiosity. According to Lee Iacocca, former Chrysler CEO, “A leader has to show curiosity. He has to listen to people outside of the ‘Yes, sir’ crowd in his inner circle. Businesspeople need to listen at least as much as they need to talk. Too many people fail to realize that real communication goes in both directions.” 6) Act like a good listener. (Don’t let your body image betray you!) We’re constantly bombarded with information, so it’s almost instinctive to tune it out. When you’re interacting with someone, you need to consciously change your body language to reflect that you want to receive information; otherwise, it may appear that you’re trying to get away from it. Remember, your face says it all. 7) Resist the urge to be a one-upper. Perhaps you feel compelled to share that you battled the flu for twice as long as your colleague. Or maybe you’re dying to tell your client how great your vacation to Hawaii was after she mentions her trip to the lake. Three words: Don’t. Do. It. When you’re always trying to top other people, you’re ruining communication. 8) Ask effective questions. When you’re communicating, remember: garbage in, garbage out. If you ask the wrong questions, you’ll get the wrong answers—or at least different answers from the ones you were hoping for. Think about what you’re hoping to learn, and remember that an open-ended question is almost always more effective than one that elicits a simple “Yes” or “No” answer. Are there any other tricks you can think of to make sure you’re connecting with the right people to build your business? Get the Inbound Marketing Book Networking Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: If you can get comments on your blog, you’ll increase both your SEO benefits and your status as an industry leader. Each new comment adds more valuable content on that post, so yes, you can start ranking for different variations of keywords that are naturally mentioned in your comments. Also, the more comments you have, the more clout you appear to have, because people are interested enough in what you have to say to bother commenting.So the question is: how do you get people to bother to comment? Here are 9 ways to encourage people to comment on your blog:Download 6 Free Blog Post Templates Now1. Close Each Blog Post with a QuestionAt the end of every one of my blog posts, I ask a question. It takes about 5 seconds to formulate a question, even something as simple as “What do you think about X?” or “Do you agree? Share your thoughts in the comments below!” Asking for feedback from your readers will show them that you care about their opinions. Even though blog commenting is more anonymous than if that reader was asking you a question in person or from a conference audience, people can still be fairly shy online. But asking them for their opinions may help them feel more comfortable leaving a comment. Also, bold your question so that it stands out at the end of your post.2. Ask Readers to Add to Your Numbered ListMany of the most enticing blog articles are numbered lists. Numbered lists make a blog post easy to read, and people know when they click on a post like “ 9 Worst Ways to do Twitter for Business ,” they’re going to come away with at least 9 clear takeaways from that blog post. The best way to get comments from people on these types of articles is to ask them to add to the list. In the case of my 9 Worst Ways article, I asked my readers to contribute #10, and got 59 comments to date. Not too shabby!3. Write Something Insightful and Thought-ProvokingTry to write a blog post that gets people to think, or pushes them in a new direction. This is what a truly remarkable blog post will do. This type of post will definitely push the limit of a typical 200-400 word blog post, but every once in a while, take a bit of extra time to come up with a concept, theory, or idea that makes your readers think. THIS is the type of blog post that will make you an industry leader. This is also the type of post that gets people to comment.4. Be ControversialSome of the HubSpot blog articles with the most comments include “ 7 Signs You Should Run Screaming From An SEO Consultant ” and “ Why a Social Media Policy is Stupid .” The titles alone are controversial, and can elicit an immediate reaction. Either you go “Haha yes! That’s so true!” or you go “WHAT? I’m an SEO consultant!!!” or “I have a social media policy!!!” This type of reaction usually triggers the need to respond with either wholehearted agreement, or fervent disagreement. Either way, you’re bound to get more comments, and since this type of article usually has more viral potential and social media, you’ll probably get many more page views out of it as well. And yes, being controversial is a delicate balancing act, but you can certainly be controversial without threatening your brand image.5. Reply to Your Comments to Keep the Conversation GoingIf you ignore all your comments, you’ll let the conversation dwindle off, so reply to your audience to keep the conversation going. If readers see that you care enough to reply to comments people leave on your posts, they’ll be more encouraged to leave a comment as well. Just like you don’t want to blog out to an empty void, people don’t want to comment to an empty void either. Answer any questions you receive, and thank people for commenting. If you’re getting too many comments to reply to individually, wait a day or two and then comment thanking all of your readers for their insightful comments.6. Make it as Easy as Possible to CommentMake sure that your comment box is located directly below your blog post/social sharing icons/call-to-action, rather than placing it below the comments so that the user would have to scroll way down to find it. Also, remove any barriers to commenting, such as requiring people to log in. The fields for name, email, and comment are all you really need.7. Comment on Other BlogsMake insightful comments on other relevant or industry blogs. Don’t just comment with a simple “Thanks for this great article!” Actually add value to the conversation. This way, the blog author may visit your site to return the favor. This should also help you get more traffic, and possibly even more inbound links, to your blog.8. Create Blog Posts Around Top CommentsIf someone leaves a spectacular and insightful comment around that blog post, use that comment as inspiration for your next blog post. Open with a snippet from that comment, with a link to that reader’s website, and then follow with your opinion. Then reach out to that reader via email to let them know that their comment inspired you! This offers you the opportunity to provide your top commenters with recognition, so that they keep coming back to participate.9. Ask for Feedback on Social Media ChannelsInstead of just tweeting and Facebook sharing your article with the typical format of “Title – Link, ” ask for feedback. “Title – Link – Would love your thoughts, please comment” is a type of tweet or update that once again shows that you care about what your audience thinks, rather than just promoting your own point of view. What would you add as the #10 way to encourage blog comments? Let me know in the comments below! Diana Urban is a User Experience Manager at HubSpot. You can follow her on Twitter @dianaurban . Image courtesy of ClipArtOf Originally published Jan 26, 2011 8:00:00 AM, updated October 07 2019 Growing Readership Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
. While blogging is important, it can also be challenging. Once you have mastered the art of regularly creating content for your blog, it is time to take it to the next level. business blogging not only supports lead generation – it also provides thoughtful, engaging content needed to – Having headers in your post serves two purposes. First, it tells search engines what that particular article is about. Second, and more importantly, it allows readers to better understand your information. Pages with endless paragraphs can easily cause fatigue and get abandoned. By placing headers in between each idea in your post, you allow the reader to consume all of your post more easily or let them scan to the parts of the article that are valuable to them. Have you ever heard of a person complain that a blog post had to many headers? I haven’t. 6. Turn Comments Into an Extension of the Post The next level of business blogging is really about doing what may seem simple, but exercises a major impact on your – Comments can often be more valuable than the original blog post. For this to happen, blog posts need to encourage the right type of comments. Blog authors should ask smart question and include them at the end of each post. If a blog post contains a list of ideas, invite commenters to add to that list. By asking others to add to the post, it empowers readers to become a part of the issue the post addresses. success. be successful on social media 7. Use CTAs to Continue Education Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. However, successful 2. Include Several Headers Per Post Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack – Headlines are a critical element of your blog posts. They tell humans and search engines what your article is about when they see it in search results, on Twitter, on Facebook, on LinkedIn, or in email. One of the best ways to work on clear headlines is to shorten them as much as possible. Try to never have a blog post headline be more than 9 words. If you can get it shorter, that is even better. The simpler your article, the more it will spread. 1. Write Short and Clear Headlines business blogging – Many people will tell you to put an image in every blog post, but that isn’t enough. The image has to be contextual, it must connect with the idea of your post. The majority of your readers will see the image before they have read one word of your post, so it is critical that the image helps them understand the general topic and theme of the post. – Some words are simple to use but don’t add any value to a blog post. Words such as “just” and “very” simply add wordiness and distract from the overall message of your content. Take a few minutes to read over a blog post draft and remove words that don’t add value to your message. 5. Set Expectations with Headlines What business blogging tips would you add to this list? Originally published Apr 13, 2011 3:25:00 PM, updated October 18 2015 7 Ways to Take Your Business Blog to the Next Level “Your Blog Post That Has A Video [Video]” 4. Include a Contextual Image – Headlines are so important that a second item needs to be added to this list to address them. Your headline should reveal what content format the post contains. A post has a different appeal to a reader if it is a 2-minute video as opposed to a 600-word text. One way to do this is to bracket a content type at the end of your headline: Photo Credit: moyogo 3. Get Rid of Wasteful Words – Calls-to-action (CTAs) turn a blog into an important lead generation tool. But when done right, CTAs can be more valuable to blog readers. Think of a blog post as a primer: it is a brief look into an issue. Let’s take this post as an example–it gives readers interested in business blogging some brief information to get better. But if they want even more, then the CTA at the end of this post that connects them to an entire ebook on business blogging, quickly provides them the additional information they were looking for in a simple and contextual way. For readers who aren’t looking to learn more at this time, they can simple read the post and then move on to something else.
Topics: Originally published Aug 1, 2011 8:00:00 PM, updated October 20 2016 Content Marketing Ecommerce Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “ Lolcats ” is an internet meme where pictures of cats are captioned for comedic effect. Similar in concept to demotivational pictures, they’re amusing and simple graphics to create. (The one to the right took me about 45 seconds.) Lolcats are just one of many potential humorous devices that could help influence consumer behavior in ecommerce.Now that you’ve taken a few moments to wonder what on earth Lolcats have to do with ecommerce, let me explain. While not traditionally considered part of standard marketing media, there are indeed some ecommerce applications of humoristic tools that can improve the user experience for your potential customers.Humor is being taken more seriously from a technical marketing and psychoanalytical perspective. In fact, Boston was recently host to the 2011 International Society for Humor Studies conference where experts in psychology, linguistics, sociology, communications, and other fields gathered to discuss and debate the implications and research surrounding the impact and implications of tactically applied humorous devices.So how exactly can humorous devices be used to increase conversions in ecommerce? 7 Ecommerce Applications of Humor 1. Emotional Influence : Humor is a legitimate method used successfully in a great number of marketing campaigns. As we speak, Old Spice’s Fabio vs. Isaiah Mustafa battle dominates the viral leader boards. Humor creates a positive favorable perception of a product or brand, which correlates to purchase conversions. Humor is most effectively applied against “low-involvement offerings” where the decision-making process is not as emotionally intense for the consumer, and therefore, minor emotional influences can have a greater effect. While appropriate for deodorant, it’s not a tactic with a highly effective impact in long-cycle B2B sales. 2. Authenticity and Trust : Because making people laugh and smile has such a significant positive psychological impact, the utilization of humor can create a perception of personable authenticity. Humor’s ability to elicit positive emotions also has a positive correlation to trust, which is a common issue for ecommerce websites. 3. Virality : Again correlating to the positive emotional impact of humor, amusing advertisements and promotional materials are more likely to be shared than dry, factual ones. Also, since humor is often based on shared experiences and knowledge (such as the above “Inbound Lynx” joke), humorous devices are more likely to be shared within relevant niches. 4. Personification : Because humor is a psychologically intimate experience and one that’s based on shared experiences and perceptions, the proper execution of a humorous device also creates a greater sense that a real, relatable persona is behind the impersonal exterior of an ecommerce website. 5. Simplicity : In 1988, Yan Zhao’s study theorized that humor possessed an equal – and in some cases greater – semantic potential for conveying information. Humor allows you to convey messages in simple, easily digestible pieces. Product features, cautions, and alternate uses are all potential elements that can be conveyed using humorous devices. 6. Errors : Every large ecommerce site has errors on occasion. Using a humor device for error messages like a the HTTP 400-500 error code series can help defuse the frustration of experiencing errors by again eliciting a positive emotional response. 7. Pathos : One of the most infrequently utilized rhetoric tactics in ecommerce is Pathos, or emotional appeal. Lolcats and other various humorous devices are fundamentally based upon their ability to elicit positive emotional responses. While it’s not the rhetorical appeal most often or directly correlated to an increase in conversions, the growing body of research backing its influence on consumers’ buying behavior is compelling. You can certainly compete on features (Logos) and you can add all the trust signatures you want (Ethos) but consider carefully how emotional appeal can be incorporated into your ecommerce site and marketing methodology . A Word of Caution Humor can be a dangerous device that must be implemented carefully. Consumers can often be incredibly sensitive, and this sensitivity coupled with the ease of sharing negative sentiment on the web can be a devastating combination for your business. Consider that different demographics may react to humor in different ways and that although jokes may be topically significant, the context may not always be immediately evident. My reference to Lolcats, for example, will inevitably fail to impact those readers not familiar with the traditionally flippant and immature nature of this particular meme and its contrast to inclusion in a serious marketing article. Have a comment, argument, or agreement about this article? Have a favorite humorous device you’ve seen executed for a marketing campaign? Or would you just like to share pictures of cute animals? Share it with us in the comments!
Email subscribers can be ambassadors for your brand, helping you gain new social media fans and followers spread your content far beyond your existing audience. Thanks to simple widgets provided by your email service provider or the social networks themselves, it’s easy to connect people directly from your email messages to your social networks.Here are four ways to use email to increase your social media followers and expand your reach.1. Include ‘Follow Us’ ButtonsAdd ‘Follow Us’ buttons or links for each of your social networking accounts (e.g. Facebook, Twitter, LinkedIn) in the sidebar, header, or footer of your email templates.When fast-food chain Chik-Fil-A used this technique to promote its Facebookfan club to its email subscribers, it grew its Facebook fans from 25,000 to 1million in less than a year, according to a MarketingSherpa case study.2. Add Social Sharing ButtonsAdd social sharing buttons to each article or link in your email messages that allow subscribers to share that content (e.g. the “Tweet This” button, Facebook’s “Like” button, LinkedIn’s “Share This” button, and now Google’s +1 button).Using social sharing buttons in email messages results in a 30% higher click-through rate (CTR) on average, according to a study by GetResponse. The study also found that the more sharing options you provide, the more activity you’ll generate. Messages with three or more social sharing icons generated a 28% higher CTR than messages with one icon and a 55% higher CTR than messages with no social sharing icons.3. Include Content From Your Social Media PresenceInclude content from your social networks in your email messages to entice email subscribers to become social media fans and followers, too. Look for any opportunity to show email subscribers the value of connecting with your brand through multiple channels. For example:Highlight an individual as “fan or follower of the month”Feature the best discussions or comments from Facebook or LinkedIn in your email newslettersAlert email subscribers to recent social media-only promotion or contest winners4. Add Links to Social Accounts in Email SignaturesInclude links to your all your social network accounts in your email signatures. That way, even your employees’ personal email communications can help grow your social media audience.By making it as easy as possible for subscribers to share your email content, you can reach new prospects by tapping into the massive reach of users’ personal networks. According to a case study from email service provider StrongMail, the online personal finance site Mint.com used social media-enabled email messages to ask existing customers to refer the service to their friends on various social networks. More than 10% of the recipients of the message shared that offer with an average of five friends each, and those invitations generated a 61% click-through rate. In the end, the site signed up one new user for every 2.6 clicks.Are you using email marketing tactics to complement your social media marketing efforts? In what other ways can you use email to expand your reach?This article is a modified excerpt from one of our newest ebooks, “The Definitive Guide to Integrating Social Media and Email.” Download your free copy here. Originally published Aug 26, 2011 3:00:00 PM, updated October 20 2016 Social Media Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Oct 12, 2011 11:00:00 AM, updated February 01 2017 Topics: Email Lists and Segmentation The success of an email marketing program is based on a range of factors, including eye-catching subject lines, valuable offers, quality copy, etc. But there’s one factor that you must consider before you even begin to compose copy: the cleanliness of your email list.Even if your list is entirely built on valid opt-ins, you are at risk of being branded a “spammer” if you don’t practice proper email hygiene.Here is why:1) ISPs base complaint rates on active subscribers, not total subscribers.If your list is loaded with inactive emails, you don’t have a sense of your true complaint rate. While many marketers just look at total complaints over total list size, ISPs (internet service providers) are actually looking at total complaints over number of active email users.Suppose your email to 1,000 addresses arrives at 400 inboxes and generates 10 complaints. A marketer might think their complaint rate is only 1% (10 / 1,000); however an ISP will compute a rate of 2.5% (10 / 400) — a rate that is high enough to get you blocked by certain ISPs.ISPs started caring about active users when they caught on to a loophole that spammers were exploiting. In an attempt to game the system, spammers started to stuff their lists with inactive email addresses. They did this because inactive accounts will never click the spam button, and therefore, the total spam complaints would stay artificially low. Sneaky!2) Expired email addresses turn into spam traps.Since spammers tend to buy and steal lists, ISPs resort to yet another method to track them down: ISPs mark abandoned email addresses as spam traps. This means that, even if you acquired emails in a legitimate manner, the abandoned addresses may have morphed into spam traps. Hitting even just one spam trap can cause deliverability problems.3) Expired email addresses turn into unknown accounts.When an ISP sees that you’re sending to a large number of unknown accounts, once again, they will suspect that you are a spammer. In fact, if you hit unknown accounts at a rate higher that 5%, it is very likely they will send your emails directly to the spam folder or will block you altogether.The Solution: Email List Hygiene The solution to all three of these problems is to regularly clean up your email list by removing those addresses that are no longer engaged. You can identify these addresses with metrics such as opens, clicks, or website activity. Aside from all of the money you will save from sending less email, you will achieve higher deliverability and a stellar reputation with the ISP gods! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Use it to highlight interesting Google+ conversations, engage your Google+ audience, and promote your content, offers, or events in an interesting way. To learn more about how to use Google+ for business, grab the free introductory Google+ ebook we highlighted above — recently updated to include information about embedded posts!How else could you use Google+ Embedded Posts on your site? Share your ideas in the comments!Image Credit: Sean MacEntee First, there were embedded tweets. Then we had embeddable Pinterest content. And recently, we caught wind of embedded Facebook posts. Well guess what we have now, folks … Google+ Embedded Posts! That’s right! Yesterday, Google announced the ability to embed posts from Google+ to your website or blog. This means you can now showcase public Google+ posts you find (yours or others’), and visitors can interact with it by +1’ing, commenting, and following you right then and there — no need to navigate to Google+. Embedded Posts support text, photo, and media posts, and you can find out more about Embedded Posts in Google’s documentation here.Excited to start playing around with Google+ Embedded Posts? Let me walk you through it …How to Embed a Google+ Post in 5 Simple Steps1) Locate the Google+ post you want to embed. For our example, I’m going to use one of HubSpot’s posts about our free Introduction to Google+ ebook. 2) Hover over the post for the menu icon to appear (it looks like this: ). Then click the menu icon, and select ‘Embed Post’ from the dropdown that appears.3) Copy the embed code in front of you.4) Paste the code into your website or blog post’s HTML/source code where you want the embedded post to appear.5) To center the embedded post on your page, add