Sonny Thoss was just the third man in twin digits for Alaska with 11.Meanwhile, Star slugs it out with Rain or Shine on Sunday afternoon, looking to not only remain the only undefeated team but also to move closer to the first playoff spot at Smart Araneta Coliseum in Cubao.The Hotshots have a 4-0 record and will come into the 4:30 p.m. contest as the favorites over the Elasto Painters, who will welcome back Gilas Pilipinas stalwarts Gabe Norwood and Raymond Almazan.Coach Chito Victolero has been bracing for this game for quite a while now as it starts a tough stretch for his Hotshots, who will clash with Barangay Ginebra next Sunday before colliding with Meralco.Those are first-rate teams and Victolero got the jumpstart he was hoping for last week when Star ran roughshod over Phoenix Petroleum, 100-81.ADVERTISEMENT MOST READ SEA Games in Calabarzon safe, secure – Solcom chief “The players are jelling well and are learning their roles,” Victolero said. “This (game against the Painters) will be very crucial for us because it starts a tough stretch for us.”A win would shove the Hotshots to within another victory of nailing the first quarterfinal slot, though Victolero has been very vocal about what the true target of his squad is.“Of course, we want to finish in the top four,” he said as the first four placers earn twice-to-beat privileges in the first round. “But we are taking it one game at a time and we cannot look past any opponent.”Grand Slam-seeking San Miguel Beer, after dusting off the rust in a 115-112 nipping of GlobalPort on Friday, battles rejuvenated NLEX at 6:45 p.m.NLEX has a 5-2 record and can claim the first playoff slot with an upset of the powerhouse Beermen. WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding From mall to medal: Journey on skates ends in gold Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles02:41RSA reminds Ginebra to stay humble after back-to-back PBA titles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games SEA Games: PH’s Alisson Perticheto tops ice skating short program UPLB exempted from SEA Games class suspension Catriona Gray spends Thanksgiving by preparing meals for people with illnesses PBA IMAGESCEBU—It was hard to see anything that would say that Barangay Ginebra was coming off a 21-day break.With three men in its starting lineup finishing with double-doubles and Japeth Aguilar coming off the bench to carve one of his own, Ginebra plastered Alaska, 94-80, to win a fourth straight game and stay in the upper half of the PBA Governors’ Cup standings.ADVERTISEMENT Brace for potentially devastating typhoon approaching PH – NDRRMC LOOK: Venues for 2019 SEA Games LIST: Class, gov’t work suspensions during 30th SEA Games The Gin Kings were dominant right from the start of the Petron Saturday Special Game at Hoops Dome here as they buried the Aces in an avalanche of baskets early to take command and eventually rise to 4-1.Alaska, on the other hand, still didn’t see an end to its franchise mark in futility, dropping to 0-6 overall after losing its 14th straight game dating back to the Commissioner’s Cup. And this one was the most lopsided in this tournament as the Aces simply didn’t have an answer to Ginebra’s game-long intensity.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutJustin Brownlee had 22 points and 10 rebounds, Greg Slaughter contributed 12 and 13, and Scottie Thompson missed a triple double by just two points after plucking down 11 boards and issuing 10 assists.Calvin Abueva, Alaska’s big contribution to the Gilas Pilipinas program, finished with 22 points and 13 rebounds, but import LeDontae Henton sealed his 10th point only inside the final minute when the game was all but decided. LATEST STORIES Don’t miss out on the latest news and information. Read Next View comments
MOST READ Reigning MVP Ben Mbala returned like he never left and University of the Philippines showed it’s a force to reckon with after taking down defending champion De La Salle in a game that saw the Fighting Maroons hit a record-setting 16 3-pointers.READ: UAAP Starting 5: Weeks 1 and 2FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutCenter: Ben Mbala (La Salle Green Archers) Ben Mbala. Photo By Tristan Tamayo/INQUIRER.netAfter representing Cameroon in the 2017 Fiba Afrobasket, the MVP returned in style. Frontrow holds fun run to raise funds for young cancer patients Brace for potentially devastating typhoon approaching PH – NDRRMC Fire hits houses in Mandaluyong City For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. LATEST STORIES Read Next View comments E.T. returns to earth, reunites with grown-up Elliott in new ad Jun Manzo. Photo By Tristan Tamayo/INQUIRER.netDesiderio wasn’t the lone Maroon, who posed problems for the Green Archers. After Desiderio lit up in the third quarter, Jun Manzo took his turn to finish La Salle off.Manzo had nine of his 17 points in the fourth quarter, scoring late buckets that kept the Green Archers down for the count. Honorable mentions:Ron Dennison (Far Eastern University)Ron Dennison. Photo by Tristan Tamayo/INQUIRER.netThere’s a dilemma concerning Ron Dennison. As good as he is for FEU, he plays the same position as Ravena and that’s a tough competition to win considering that Ateneo has also remained undefeated. Still, Dennison is on a class of his own and his 15 points plus his defensive leadership against UST puts him on this seven-man list.Papi Sarr (Adamson Falcons) Papi Sarr. Photo by Tristan Tamayo/INQUIRER.netPapi Sarr was decent in his first game in Season 80 as he put up 10 points and four rebounds in Adamson’s 88-81 win over UST, but it was in his past two games the 6-foot-8 big man showed his quality. The Adamson center, who is still trying to regain top form after suffering a groin injury before the season started, averaged 15.5 points and 14.5 rebounds against La Salle and National University. BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Nonong Araneta re-elected as PFF president LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles01:00Chief Justice Peralta on upcoming UAAP game: UP has no match against UST01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Mbala averaged 33 points and 11 rebounds and although La Salle split its first two games with the menacing big man back, there was no better center in the league than him.Forward: Arvin Tolentino (Far Eastern University)Arvin Tolentino. Photo By Tristan Tamayo/INQUIRER.netRebounding and defense isn’t exactly Arvin Tolentino’s strong suit, yet he delivered when Far Eastern University needed a presence in the middle.Prince Orizu played on and off for the Tamaraws against University of Santo Tomas due to illness and Tolentino took it upon himself to provide the muscle. Tolentino put up season-highs in scoring and rebounding to lead the Tamaraws over the Growling Tigers with 15 points and 10 boards.ADVERTISEMENT In the three games prior to FEU’s match against UST, Tolentino only averaged exactly five boards a game and 9.6 points.Forward: Thirdy Ravena (Ateneo Blue Eagles)Thirdy Ravena. Photo By Tristan Tamayo/INQUIRER.netAteneo had just one game the past week, but boy did Thirdy Ravena make it worth watching.Ateneo currently owns the best record in the league with a 4-0 slate and it’s largely because of Ravena’s strong play.The senior wingman led the Blue Eagles in their 83-65 rout of University of the East with 21 points, on an efficient 7-of-12 shooting, while grabbing eight rebounds.Guard: Paul Desiderio (UP Fighting Maroons)Paul Desiderio. Photo By Tristan Tamayo/INQUIRER.netThe legend of Paul Desiderio continues to grow.Desiderio was hell-bent on toppling the Green Archers and he did that by pouring in a career performance that made him Diliman’s most beloved person in a jersey.The senior guard unleashed 16 third-quarter points to post a career-high 30 and all the while keeping a straight face as La Salle searched for a way to stop him. Guard: Jun Manzo (UP Fighting Maroons) Corey Kluber gets 18th win as Indians beat Mariners Kammuri turning to super typhoon less likely but possible — Pagasa Don’t miss out on the latest news and information. It had been quite a whirlwind week in the UAAP.ADVERTISEMENT
Suns guard Isaiah Canaan breaks ankle in gruesome injury MOST READ “Unlucky is a different thing than ridiculous,” Mourinho said. “And after that Tottenham has the game in their hands.”It was a damaging defeat for Mourinho’s team, with Manchester City allowed to surge 15 points clear of its second-place neighbor by beating West Bromwich Albion 3-0.United was second-best all night in front of a Premier League record 81,978 fans at English soccer’s national stadium, which is Tottenham’s temporary home while a new venue is being built at White Hart Lane.Tottenham set the tone with its explosive start, producing the third fastest goal since the Premier League’s inception in 1992.After the kickoff, Jan Vertonghen’s high, long pass from inside his own half reached Harry Kane who headed to Dele Alli and the midfielder flicked the ball across for Eriksen to finish.ADVERTISEMENT “We prepare that situation,” Pochettino said, “… and give the signal to the opposition that we want to play in the opposition half and dominate the game and put pressure on them.”United should have been more alert, based on its preparations.“After kickoff is ridiculous, especially ridiculous because the players they watched it before, we analyze opponents,” Mourinho said. “The players knew the long ball, they knew Harry Kane normally he is already inside, before the kickoff, he is already inside the opponent. We knew everything and then we don’t press the ball.”Mourinho broke down United’s shortcomings in detail.“One mistake, we don’t clean the ball in the air,” he said. “Second mistake, we don’t win the second ball on the ground. Third mistake, we don’t cover the fullback inside when Eriksen comes. Four mistakes.”It was timed at only 0.1 seconds slower than Alan Shearer’s 10.4-second goal in 2003 for Newcastle against Manchester City. Tottenham does hold the record, with Ledley King netting after 9.9 seconds at Bradford in 2000.“One of the criticisms of ourselves over the last couple of weeks was our slow starts, it was something we wanted to improve on and we definitely did today,” Tottenham midfielder Eric Dier said. “We were in control of the game from beginning to end, we came out and pressed them and didn’t give them any time. They suffered under it.”For a Tottenham side that couldn’t even beat fourth-tier Newport in the FA Cup on Saturday — drawing 1-1 — beating United so convincingly reasserted its top-four credentials.Tottenham is two points outside the Champions League places in fifth, and heads to third-place Liverpool on Sunday. Liverpool felt the full force of Tottenham’s formidable counterattacking potency in October when Juergen Klopp’s side lost 4-1 at Wembley but inconsistency has proved costly.“You can win a game if you’re ready to fight,” Pochettino said, reflecting on a third successive home win over United. Brace for potentially devastating typhoon approaching PH – NDRRMC Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City LATEST STORIES Tottenham goalkeeper Hugo Lloris was rarely troubled by one of the league’s most-expensively assembled teams, with only one save of significance required to block a shot from Romelu Lukaku.With the title appearing unattainable, United will have to settle with locking down second place for the team’s highest-place finish since Alex Ferguson won a record-extending English title in 2013 before retiring.“The distance to the leader was already considerable, even before this match,” Mourinho said. John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding 2 ‘newbie’ drug pushers fall in Lucena sting Slow and steady hope for near-extinct Bangladesh tortoises Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers “It feels a bit weird to score from your first touch,” Eriksen said after Tottenham’s 2-0 victory.Jose Mourinho watched aghast. “Ridiculous,” was the United manager’s assessment after his conceded for the first time since Dec. 26.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutBut not quite as hard to fathom as the second goal.On a night when Mourinho’s side was outrun and new recruit Alexis Sanchez struggled to make an impact, United’s pitiful performance was summed up by the own-goal that sealed Tottenham’s win. Phil Jones inadvertently turned Kieran Trippier’s cross into his own net in the 28th minute when the United defender was under no immediate pressure. AFP official booed out of forum View comments Tottenham’s Christian Eriksen, center with back to camera, celebrates after scoring the opening goal during the English Premier League soccer match between Tottenham Hotspur and Manchester United at Wembley stadium in London, England, Wednesday, Jan. 31, 2018. (AP Photo/Kirsty Wigglesworth)ONDON — Watched by the Premier League’s biggest-ever crowd, Tottenham scored one of the competition’s fastest goals.Manchester United hadn’t even had a chance to touch the ball when Christian Eriksen put the ball in the net after 10.5 seconds at Wembley Stadium on Wednesday.ADVERTISEMENT Read Next Don’t miss out on the latest news and information. Typhoon Kammuri accelerates, gains strength en route to PH
SEO Originally published May 21, 2009 8:26:00 AM, updated October 01 2019 Topics: Earlier this week The Boston Globe released its Globe 100 — its annual list of the top 100 public companies in Massachusetts, “ranked by composite performance score.” We pay close attention to our neighbors (particularly their inbound marketing needs and practices), so we thought we’d offer an alternative ranking: search engine authority. We took the The Globe 100, ran their websites through Website Grader, then sorted them according to grade. The results are below (the links will take you to each company’s Website Grader report).So what’s the big difference between companies at the top of the list, and those at the bottom?In a word: content. Top-ranked Progress Software has almost 8,000 indexed pages. As a result, they have a much better chance of winning the SEO lottery than last-placed MicroFinancial (9 indexed pages). You’ll see a similar gap between most top- and bottom-ranked companies. Progress Software Corp. (www.progress.com) 99.8Staples (www.staples.com) 99.5Raytheon Co. (www.raytheon.com) 99.3EMC Corp. (www.emc.com) 97.6Parametric Technology Corp. (www.ptc.com) 96.8Analog Devices (www.analog.com) 96.4Forrester Research (www.forrester.com) 95.5Iron Mountain (www.ironmountain.com) 95.5BJ’s Wholesale Club (www.bjs.com) 95.1Airvana (www.airvana.com) 95.1Pegasystems (www.pega.com) 94Sapient Corp. (www.sapient.com) 93Akamai Technologies (www.akamai.com) 93Zoll Medical Corp. ( www.zoll.com) 93NetScout Systems (www.netscout.com) 93Monotype Imaging Holdings (www.monotypeimaging.com) 93NStar (www.nstaronline.com) 92American Science and Engineering (www.as-e.com) 92Bitstream (www.bitstream.com) 92VistaPrint Ltd. (www.vistaprint.com) 91UniFirst Corp. (www.unifirst.co) 91PerkinElmer (www.perkinelmer.com) 91Sonesta International Hotels Corp. (www.sonesta.com) 91Hittite Microwave Corp. (www.hittite.com) 91Double-Take Software (www.doubletake.com) 91iRobot Corp. (www.irobot.com) 91Parexel International Corp. (www.parexel.com) 90Waters Corp. (www.waters.com) 90SeaChange International (www.schange.com) 90Independent Bank Corp. (www.rocklandtrust.com) 90 Millipore Corp. (www.millipore.com) 89Genzyme Corp. (www.genzyme.com) 89Aspect Medical Systems (www.aspectmedical.com) 89Eaton Vance Corp. (www.eatonvance.com) 89Aware (www.aware.com) 89Safety Insurance Group (www.safetyinsurance.com) 89CRA International (www.crai.com) 88Clean Harbors (www.cleanharbors.com) 87Thermo Fisher Scientific (www.fishersci.com) 87Varian Semiconductor Equipment (www.vsea.com) 86Berkshire Hills Bancorp (www.berkshirebank.com) 85Boston Beer Co. (www.bostonbeer.com) 85Skyworks Solutions (www.skyworksinc.com) 84Phase Forward (www.phaseforward.com) 84Harvard Bioscience (www.harvardbioscience.com) 84Brookline Bancorp (www.brooklinebank.com) 84Cognex Corp. (www.cognex.com) 83Cubist Pharmaceuticals (www.cubist.com) 82Sepracor (www.sepracor.com) 82Cabot Corp. (www.cabot-corp.com) 82Hanover Insurance Group (www.hanover.com) 82Chicopee Bancorp (www.chicopeesavings.com) 82L.S. Starrett Co. (www.starrett.com) 81Alkermes (www.alkermes.com) 80Five Star Quality Care (www.5sqc.com) 80American Tower Corp. ( www.americantower.com) 79State Street Corp. (www.statestreet.com) 78IPG Photonics Corp. (www.ipgphotonics.com) 78UFP Technologies (www.ufpt.com) 78Repligen Corp. (www.repligen.com) 78Beacon Roofing Supply (www.beaconroofingsupply.com) 77Hingham Institution for Savings (www.hinghamsavings.com) 77Affiliated Managers Group (www.amg.com) 77TJX Cos. (www.tjx.com) 75Interactive Data Corp. (www.interactivedata.com) 75Haemonetics Corp. (www.haemonetics.com) 75Altra Holdings (www.altramotion.com) 74United Financial Bancorp (www.bankatunited.com) 73Wainwright Bank & Trust Co. (www.wainwrightbank.com) 73Valpey Fisher Corp. (www.valpeyfisher.com) 72Starent Networks Corp. (www.starentnetworks.com) 71Biogen IDEC (www.biogenidec.com) 71Cynosure (www.cynosurelaser.com) 71 HRPT Properties Trust (www.hrpreit.com) 70Senior Housing Properties Trust (www.snhreit.com) 69Watts Water Technologies (www.wattswater.com) 69Datawatch Corp. (www.datawatch.com) 69 Mac-Gray Corp. (www.macgray.com) 68Century Bancorp (www.century-bank.com) 67Benjamin Franklin Bancorp (www.benfranklinbank.com) 67Enterprise Bancorp (www.enterprisebankandtrust.com) 67Analogic Corp. (www.analogic.com) 65Acme Packet (www.acmepacket.com) 65Arrhythmia Research Technology (www.arthrt.com) 64Westfield Financial (www.westfieldbank.com) 63Hospitality Properties Trust (www.hptreit.com) 62Legacy Bancorp (www.legacybancorp.com) 60Boston Properties (www.bostonproperties.com) 60Bruker Corp. (www.bruker-biosciences.com) 59Psychemedics Corp. (www.psychemedics.com) 59MKS Instruments (www.mksinstruments.com) 59Steinway Musical Instruments (www.steinwaymusical.com) 58CSP (www.cspi.com) 56Global Partners (www.globalp.com) 51Anika Therapeutics (www.anikatherapeutics.com) 46Tech/Ops Sevcon (www.sevcon.com) 45Chase Corp. (www.chasecorp.com) 43Franklin Street Properties (www.franklinstreetproperties.com) 41Atlantic Tele-Network (www.atni.com) 40MicroFinancial (www.microfinancial.com) 33Globe 100 Rank versus WSG Score Trend ChartSearch Engine Optimization Kit Learn more about how you can optimize your site to rank higher in search engines so you get found by more qualified prospects. Download our search engine optimization kit. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Does Google not have more to gain than anyone by Twitter, Facebook and others going belly up? Are they trying to kill the social media buzz? Another member of our team made the comment that he couldn’t even figure out how Google Buzz had made the connection to one of his personal blogs. When we drilled in, it wasn’t mentioned on his Google Profile and we finally figured out that Google connected the dots from his Google Analytics profile. I have a problem with a company connecting the dots like this and not telling us what other dots they are connecting or how our usage of their tools affects the greater good. In a recent blog post to learn how to get your company started with social media. Originally published Feb 15, 2010 8:30:00 AM, updated March 21 2013 97% of Google’s revenue comes from selling online advertising Download the free webinar Gmail has about 176 million accounts I will be upfront in saying this post is supposed to stimulate you to think about the monopoly known as Google. Webinar: How to Sell Social Media to Your Boss on the KeChange Internet Marketing blog, the question was asked if Buzz is just putting us this much closer to popping the social media bubble? With another social media site to keep up with, it is a good question because at some point we are all going to throw up our hands. Who wants to keep up with so many different profiles? I would answer this question with another: Would Google not love more than anyone for the social media bubble to pop? Before I go any further, let me just say to any marketer that Buzz doesn’t change the rules of the game. You still have to create fantastic content, promote it accordingly and have obvious compelling offers to be successful. At this point, Google probably knows more about you than the government does. Okay, so maybe this is just me and you aren’t so transparent on the Web, but let’s talk about ways they potentially gather data about your behavior. Google collects specific user behavior in ways including Gmail, Google Analytics, YouTube, AdWords, Google Search, Feedburner, and I really could go on for a while here. If you watch and Karen Rubin Chew on this for a minute… With people who “used” to visit your website now consuming your content not only through Google Reader but also now sharing and consuming it through Google Buzz, Google is collecting unprecedented amount of data on popular content. How do we know that this doesn’t affect search results? We know Google is starting to bend some of the traditional rules through personal search, but this potentially adds a whole new wrinkle to the equation. Not only that, but it would be a little challenging to conduct a test to see if this is even the case. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack by Brittney Bush , and with the introduction of Google Wave and now Buzz I think it is time for a quick update. Remember, Google is first and foremost an advertising company. Brian Whalley Is Google Killing Social Media Buzz? . If you read any of the Twitter news (Really, who can avoid it over the last year?), then you have probably heard how Google has tried to purchase Twitter on a few occasions. We talk a lot about social media and how real-time search is one of the next revolutions of the Web. It is currently Facebook and Twitter who are actually leading this revolution, not Google. It is hard to find updated accurate data, but it looks like about Google Buzz . Karen made the comment on Friday, “Google knows enough about me to make an exact clone!” She really isn’t that far off. Social media guru Chris Brogan explains how to demonstrate the value of social media marketing. Couldn’t they have come up with a better name? Their historical biggest rival Yahoo already has a We even had a lunch pow-wow last week with some of the marketing experts at HubSpot to discuss Buzz. I like to pretend that we have a few smart people floating around HubSpot, and even they didn’t fully understand the whole feature set. Only Google could introduce an application like this and provide NO guide on how to use it besides a two minute video! What is more shocking is this isn’t the first time that they have done it. Remember Google Wave anyone? Is this FriendFeed 2.0? The signal to noise ratio in that network was unbearable, and I only used it for the RSS feed of my lifestream across networks. They Claim ‘Do No Evil,’ But Google Is Still Scary! It was almost a year ago when I last wrote about . Some would argue that they are a media company, but that is simply a technicality. Yahoo Buzz! Miss Peacock In The Kitchen With A Knife you might recognize the name getting a grasp on Google Twitter has 75 million accounts HubSpot.TV Photo Credit:
Originally published Jan 17, 2012 3:45:00 PM, updated February 01 2017 More and more marketers are recognizing the importance of incorporating social media into their marketing mix. And if you’re still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. In addition, companies that use Twitter average 2x more leads than those that don’t.But are you considering all the various ways you can effectively leverage social media? If your social media participation occurs just within the walls of social sites like Facebook, LinkedIn, Twitter, and Google+, you’re missing out on some great opportunities to benefit from social media in other marketing channels and efforts. Here are 8 great ways to start extending the power of social media beyond their individual websites.8 Ways to Leverage Social Media Beyond Social Networks1. Add Social Follow Buttons to Your Website: The first thing you’ll need to do maximize your social media presence is increase your reach. A bigger reach means a better opportunity to spread your content and reach more potential customers. While there are a number of ways to do this, one great resource at your disposal is your own website. Make sure website visitors know where to find you in social media by adding social media subscription/follow buttons to various parts of your website. Great places for these include your homepage, your blog, your ‘About Us’ page, and your ‘Contact Us’ page.2. Add Social Sharing Buttons to Your Content: Another great way to use your website to help leverage the power of social media and extend the reach of your content is to use social media sharing buttons. These buttons will allow website visitors and those consuming your content to easily share it with their individual networks, enabling you to reach people who may not have heard of you or your awesome content yet. Add these buttons to every piece of content you create — blog articles, ebooks, case studies, landing pages, and other website content.3. Integrate Social Media and Email Marketing: These days, including social components in your email marketing messages is simply a best practice. Adding social sharing and follow buttons to your emails will extend the reach of your email sends beyond the recipients in your email database, expanding the reach of your content and brand.4. Get Creative With Embeddable Tweets: Twitter recently launched the ability to embed tweets to your website, giving marketers a great opportunity to leverage the popularity of this social network directly on their own websites. Read this post to learn how to add embeddable tweets to your website as well as some creative ways to leverage them by curating content, showcasing customer testimonials, create a more social newsroom, etc.5. Use Facebook Social Plugins: Are you aware of all the different social plugins Facebook offers? These plugins enable you to make the most out of the most popular social network and add social proof to your own site. Take a look at the various social plugins available for Facebook, and consider adding the ones that make sense for your business. If you have a Facebook business page, you’ll likely want to install the Like Box on your website/blog to encourage website visitors to become Facebook fans, as Search Engine Land has done on its blog (see right).6. Leverage Your Existing Customer Evangelists: Your business’ current customers can have some serious leverage, helping to endorse your products/services and content, thus extending your reach. Make sure the customers you have are following you in social media so they can share content and help you generate new leads and customers. Simply draft an email to your customers to let them know about your social presence and explain the value in them following you there. And be sure to provide an obvious link to follow whichever social network(s) you’re promoting.7. Nurture Leads With Social Media: Email is what most marketers think of when you mention the term lead nurturing, but email isn’t the only way you can nurture your leads. And considering 50% of the leads you generate are qualified by not yet ready to buy, your marketing program will greatly benefit from lead nurturing. Provide a good mix of content in your social media updates, including top-of-the-funnel, educational content like blog posts and ebooks as well as more middle-of-the-funnel content and offers like links to your free trial or product webinars. Additionally, use your lead management software to gather some social intelligence about your leads. Are they on Twitter? Did a lead just attend one of your webinars? Tweet at them on Twitter and ask how they liked the webinar, or use marketing automation tools to do it for you.8. Use Social Media Intelligence for Sales Prospecting: Social media can still be a useful tool even after leads are passed off to the sales team. Empower your salespeople to use social media and social media intelligence as part of their processes as well. Teach them how to identify valuable information and social cues from their leads that will aid the sales process, and help them understand how they could use this information to help them engage with leads and close sales more efficiently.What other ways can you use social media outside of social networks in your other marketing channels and tactics? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Strategy Topics:
Access to so much data has made marketing analytics overwhelming for many a marketer. We have traffic data, conversion data, lead data, email marketing data, social media data … the list goes on. Figuring out what data to pull, and when, is the tricky part.While no two businesses are alike, often they’ll find themselves facing similar problems, and unsure of how to use data to guide them through their decision-making processes.With that in mind, I tried to think through some common scenarios marketers find themselves in, and what data they’d want to pull from their marketing analytics solution to help guide their decision-making. Take a look, and see if you find yourself in any of these stages yourself.Scenario #1: You need brand awareness.Most businesses will get to a point where they need to think about brand awareness. The company could be an early stage startup creating their brand identity for the first time, or a more mature company looking to do a rebrand. You’ll ask yourself: Do people recognize their company and/or logo when they see it? What do people know about their company? What does someone think about when they hear their brand’s name? Analytics can help you get to an answer to these questions.Look at traffic.Increasing the amount of traffic to your website is important as you begin to gain more brand awareness. Take a look at the different sources that are sending traffic to your site to figure out what channels are the most successful. The amount of traffic coming from each particular channel can help you figure out how to tailor your marketing efforts in the future.You should also look at how much traffic is coming to your homepage, specifically. Traffic that comes to your homepage is branded traffic — in other words, they already know your company name, and are visiting you as a result. Compare this amount to traffic coming to other pages of your site, or through sources other than direct traffic. Look at how that number is changing month-over-month.If you’re a HubSpot customer, you can use HubSpot’s Source’s report to help you get this insight. Topics: Originally published Apr 21, 2014 11:00:00 AM, updated February 01 2017 Marketing Analytics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Look at search engine rankings.As your company creates more content to generate more awareness, you should see an uptick in your search engine rankings for keywords that are important to you. But if you’re focused on branding, you should look for an improvement in traffic driven from brand-specific terms, in particular.Create more content around keywords that you want to rank for on search engines, and drive site traffic for at a greater volume. This article will help you get started on your keyword research so you can create content that helps you do that.Look at social media reach.Finally, a wide social media reach can be a good indicator of brand awareness. Look at how big your following is across each social network, as well as how engaged that following is. If you don’t have a big social media reach, consider looking at how often your content is shared. Remember, just because you don’t have a lot of fans or followers doesn’t mean your content isn’t popular on social media, giving your brand more exposure as a result.Scenario #2: You need to grow your database.Sometimes a ton of visitors to your site isn’t enough anymore — branding aside, you need people to convert on your site and become leads in your database. Or, perhaps you’ve got leads in your database already, but you’ve nurtured them to oblivion and you’ve neglected to keep feeding the funnel.Either way, you have a hungry sales organization and database growth is critical. Here are some metrics to look at to help in this scenario.Look at blog visits.Creating more content on your blog gives you more opportunities to rank for relevant queries in search engines. Use your analytics to see if your blog is helping you achieve this — if your traffic is growing on your blog, it’s a good sign your lead growth could follow. If traffic is flat or declining to your blog, this will be the first thing to remedy in your quest for a growing leads database.Look at social media reach.Social media provides another opportunity for you to grow your leads database, and often can also help you grow that blog traffic (which will have an impact on database growth, as well).If social media reach has stagnated, start new discussions on different channels and start promoting interesting content more frequently — particularly your blog content. Look at landing page traffic and conversions.As your traffic grows on your TOFU channels, you’ll need to see whether they’re actually getting to your landing pages. That’s where the database growth actually happens, after all. Check your analytics to see if that traffic is viewing your landing pages and converting on them.If you’re seeing a ton of traffic to your landing pages, see where it’s coming from so you can optimize the source channels — whether that’s search engines, blog posts, social media, emails, etc. Additionally, it may make sense to compare the conversion on each page against each other to gain a better understanding of what your audience really wanted in terms of content; if certain topics or content formats yielded more conversions, it’d be wise to focus your content strategy there.HubSpot customers, you can check out your landing page analytics right from your landing page dashboard. Scenario #3: You need more qualified leads.Your business may be getting tens, hundreds, even thousands of leads in any given month. But does it matter if you get thousands of leads if only a handful of them are qualified?When I say “qualified,” I mean they’re actually interested in not only reading content and browsing your site, but they’re interested in becoming one of your customers.Are there any usual steps that someone takes before becoming a customer? Does talking to one of your sales reps make them a qualified lead? Does looking at your pricing page make them a qualified lead? Find out those things that make one of your leads qualified so you can replicate your success there. There are a few metrics that can help you with that.Look at call-to-action clickthrough rate (CTA CTR).It’s important to have calls-to-action in prominent, highly trafficked parts of your website as a way to help your visitors and leads take the next step in finding out more about your company — blog posts, web pages, etc. — as well as in your lead nurturing emails to help move people further down the funnel.But sheer volume of conversion on those CTAs isn’t always helpful if you’re looking to improve lead quality. To help with a lead quality goal, use your analytics to identify which calls-to-action bring in more leads than others, and which of those leads convert at a faster rate than others. You might end up finding certain locations of CTAs play a role in the quality of conversion (CTAs on the homepage might be better than a CTA on a blog post — or vice versa), or that the content behind that CTA matters more.If you are a HubSpot customer, you can use the HubSpot CTA tool to figure this out. This information will help you determine what types of content your audience is interested in and what subset of your audience is qualified to become a customer for your company.Look at landing page conversion rates.In addition to taking a look at your CTAs, take a closer look at the conversion rates on your landing pages. The conversion rate is the percentage of views based on a form submission. Comparing the conversion rates of different pages gives you a better idea of what types of content leads to higher conversion rates — and using closed-loop analytics, you can track the entire funnel to see which conversions actually turn into customers.You can also experiment with different format of your landing pages from the way the content is presented to the length or design of the form. Try segmenting your audience before sending them to certain landing pages and see how that performs. The conversion rates will give you a better idea about whether or not these experiments are successful in converting more opportunities, and how you can improve your landing pages for the future.HubSpot customers, check out your landing page dashboard to get better insight into the performance of your pages.Look at work rates.Your sales organization might be working certain leads more than others. For instance, an inbound sales organization will probably be apt to work leads that first converted on a blog post over leads that came in through PPC. See which channels bring in leads that actually get worked to identify which channels to put more muscle behind.You might find that your sales organization has a bias toward certain lead types that’s not data-backed — old habits die hard, you know. Be sure you use closed-loop analytics to get a full-funnel view of whether the leads being worked at the highest rate actually do correlate to more closed won. If rep productivity and closed wons remain high on those leads with the highest work rates, it’s a good sign your reps are working the right leads, and you should bring in more of those types.Scenario #4: You need to close more business. At a certain point, some businesses may reach a stage where they have a steady flow of traffic and leads to their site. This is great! But what if the funnel clogs there? What if they’re getting a good flow of traffic and leads, but these people aren’t taking the next step to become customers? You may need to take a closer look at your conversion rates and your lead-to-customer conversion rates to figure out how to keep the steady flow of customers month over month. Note that this isn’t only an issue that mature businesses can come up against — businesses of any size may need to take a closer look at these metrics.Look at lead-to-customer conversion rates.We talked about landing page conversion rates a bit before, but let’s dig into some things that may affect your lead-to-customer conversion rate. First, you’ll want to look at the effectiveness of your lead nurturing sequences. Are there certain workflows that have low engagement rates? To which segments are they going? And what content are those recipients receiving? Identifying underperforming lead nurturing workflows and optimizing them will help you help Sales move customers further down the funnel to the BOFU stage.Lead-to-customer conversion rate is also impacted by more soft metrics, though — like how Marketing works with Sales. Is your relationship agile, communicative, and high-touch? Is Marketing creating sales enablement collateral that’ll help close more deals? Is Marketing available to hop on sales calls to close deals not just at the end of the month — but throughout the month? These assessments of soft metrics are just as important to improving lead-to-customer conversion rate as the data that comes out of your analytics.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Recently, two different social websites admitted they ran experiments on users who had no idea they were being experimented on. Facebook ran tests to see if they could affect users’ emotions, and OkCupid ran tests mismatching users to see if they would interact with each other differently.The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. Why were people so angered by these tests, but most people don’t raise an eyebrow when it comes to A/B testing website design or calls-to-action?We’re All Part of These ExperimentsFacebook’s experiment was to figure out whether human emotion was contagious in online social networks. To do this, they chose almost 700,000 Facebook users at random, combed their friends’ posts for positive and negative words, and showed their chosen users either fewer positive or negative posts from friends in their News Feeds. Then, they measured whether it affected the positivity or negativity of those people’s own posts.In response to the subsequent media outcry about Facebook’s test, OkCupid co-founder Christian Rudder came out with a viral post on their company blog, saying not only does OkCupid conduct online experiments, but so does everyone — and it’s completely normal. “Guess what, everybody,” wrote Rudder. “If you use the internet, you’re the subject of hundreds of experiments at any given time, on every site. That’s how websites work.”Here, Rudder is referring to the small social experiments and A/B tests people run on their websites all the time, whether they’re testing ads, page layout, colors of buttons, and so on. “[None of us] use the ‘real’ Facebook. Or Twitter. Or Google, Yahoo, or LinkedIn,” wrote Josh Costine for TechCrunch. “We are almost all part of experiments they quietly run to see if different versions with little changes make us use more, visit more, click more, or buy more. By signing up for these services, we technically give consent to be treated like guinea pigs.”Facebook may have crossed the line, according to James Grimmelmann, Professor of Technology and the Law at the University of Maryland. “If you are exposing people to something that causes changes in psychological status, that’s experimentation,” Grimmelmann told Slate. “This is the kind of thing that would require informed consent.”What’s more, in Facebook’s case, we actually checked a box to give consent when we agreed to the site’s data use policy. But we didn’t know the parameters of any studies Facebook’s done to us. And, more importantly, we were never given the opportunity to opt out.”My objection is the lack of awareness or permission,” says Terry Manspeaker, D.C.-area business owner. “That’s probably what creates the discomfort. I think people like to feel they’ve been given the option to participate in a particular study.” But, Manspeaker admits, there is a risk of bias when participants are aware of the study — and doing a blind study reduces that bias. One could argue that online social networking research simply can’t be conducted reasonably if consent is needed from every potential participant.”Of course we all read the use policy, or said we did by checking that box,” says high school English teacher Ayres Stiles-Hall. “So we really only have ourselves to blame. It doesn’t really sound ethical, but on the other hand, we’re all spending hours and hours using a free product — except that nothing is free. If we’re really offended, it means we ought to be paying closer attention.”But anyone posting to Facebook or logging onto a website should be aware that their online behavior is traceable. “Whether it ought to be is both a moral question we as a society will have to answer through the legislative process, and a legal one based on our system of laws and liberties,” says Dr. Adam Irish, Mellon Postdoctoral Teaching Fellow in Political Science and International Relations at Wheaton College. “Lawyers on both sides of the internet privacy issue have primarily focused on our rights — many of which are, primarily, protections from government snooping.””But we are still determining what is reasonable, and in the meantime, if people use a company’s free services online, they should be aware that their data is likely being gathered, used, and possibly distributed.”Why Are Some Experiments on Users Okay While Others Aren’t?It might be easy to point fingers at Facebook because their experiment explicitly experimented with human emotions — as in, the word “emotion” was in the name of the resulting academic research paper: “Experimental Evidence of Massive-Scale Emotional Contagion Through Social Networks.” But what about all the other social and A/B tests Rudder and Costine were talking about? Don’t they alter our emotions in one way or another?”We tend not to think about how much influence a website can have on our feelings,” says Dan Ritzenthaler, HubSpot Product Designer and UX expert. And something as simple as your website copy or design can influence visitors’ behavior. “Changing a ‘Buy’ button to a ‘Buy Now’ button will influence how people interact with your shopping website,” says Ritzenthaler. “It might make some people more likely to buy since it’s more direct and demanding. It might also come off as bossy and rude to other people. Saying ‘Buy Now, Or Else’ might make too many people uncomfortable and reduce the amount of purchases.”But if certain words on buttons can change buying behavior, then why isn’t everyone up in arms about the ethics of A/B testing?Rebecca Corliss, Head of Customer Marketing at HubSpot, says it’s because people perceive social networks like Facebook and OkCupid differently than they do most websites and products. “Facebook is technically the same as any other product, but people perceive it as a social space that’s just for them and forget that a corporation is behind it. So the question is: Is that Facebook’s fault or is it the user’s oversight?”And while most A/B tests are pushing for business-oriented results like increasing usage or clicks or purposes, social experiments like Facebook’s and OkCupid’s weren’t conducted to make user experiences better. Instead, they were psychological experiments.The part of the Facebook study people were most upset about was that they affected users’ moods in a negative way: “When positive expressions were reduced, people produced fewer positive posts and more negative posts,” the study reads. But if Facebook had conducted a study to see if only positive posts lead to positive moods, and took out the negative part of the equation, people may have reacted more positively to it.All of this brings up a slew of ethical questions that anyone testing anything online needs to be aware of. Could the test you’re about to run possibly damage the people you’re testing, whether emotionally, financially, or in another way?”Ideally, Internal Review Board (IRB) review of any research is a good safeguard for individuals taking part in studies and our broader society,” says Dr. Irish. “I do think companies engaged in this type of research should play by IRB rules because operating outside those safeguards creates a risk of allowing harmful research to go forward.””That said, not every aspect of either study would have been rejected by an IRB review. It would have pressed the investigators to explain how their research would minimize any harm to participants and it probably would have required participants to signal their consent. Practically, Facebook and OkCupid are primarily constrained by their profit margins, so as long as people continue to opt in to using their services, we can expect future studies like the ones we’ve already seen.”While we wait for clearer legal guidelines for businesses, marketers should extend our personalization strategies to our A/B testing efforts. It’s up to us to treat people who visit our website as individuals, even when it comes to social experiments. Originally published Aug 1, 2014 8:00:00 AM, updated June 28 2019
Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind. Why is this?Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Part of it is a fear of how it affects patient privacy and compliance with regulations such as HIPAA. What many healthcare organizations don’t realize is that these obstacles are all easily overcome and shouldn’t stand in the way of building up social media strategies.While many businesses cut back on advertising during a recession, plenty of research suggests that businesses should actually spend more on advertising during those times because consumers continue to watch ads. Thus, there’s this lovely void of which businesses can take advantage. Why am I telling you this? Because right now, the social media landscape in the healthcare industry is a bit like a recession—there aren’t very many players in the game and, quite frankly, the bar for doing it well is set pretty darn low.Of course, before you begin any social media campaign, always remember that in order to comply with HIPAA regulations, as well as medical ethics codes, you must protect the privacy of your patients at all times. Don’t share any information about patients, or information that could potentially identify patients, such as physical descriptions or mannerisms, etc. With that in mind, here are four ways that healthcare organizations – from patient-facing to B2B – should be using social media. 1) Give Your Organization a VoiceHealthcare companies can come across as a bit sterile, which is great when they’re talking about about the cleanliness of the equipment, but not so great when communicating with patients and the public.Use social media as a way to interact and engage with your patients or customers. Show a bit of personality. Humanize your organization. Respond to reviews and inquiries.2) Educate Your AudienceSocial media is a great way to spread the word about public health issues. Think about unique campaigns that you can run to raise awareness of an issue, such as last year’s ALS Ice Bucket Challenge. You want to limit self-promotional posts and instead focus on ways that you can help your audience, since this is not about selling a produc or a service.Remember, there’s a lot of misinformation on the Internet about health and fitness—think about ways in which your organization can combat this and use social media to positively impact patients and the public.3) AdvertiseApparently, Americans spend more time online than we do sleeping each day. It’s kind of a no brainer, then, that advertising online is a good way to reach your audience. Plus, as I mentioned above, not too many healthcare organizations are buying up ads, so the cost to play may be lower than it is in other industries.Use social media advertising to raise brand awareness for your organization, or to drive leads towards premium content downloads so that you can nurture them into becoming patients or customers. Your social media ads need to be relevant, well-written and accompanied by an image that will grab your audience’s attention.4) Give Your Audience Content They Can’t Get ElsewhereThe sky is the limit here – video tutorials for how to use at-home healthcare monitoring devices, product demos for equipment that you’re selling to hospitals and infographics with tips and fitness exercises for wheelchair-bound patients.No matter which industry segment your healthcare organization is in, whether it’s patient-facing or B2B, whether you’re a company selling state-of-the-art stethoscopes or a hospital performing cutting-edge surgeries, you have something unique to offer your audience. When it comes down to it, this is what will get you shares, likes, retweets and favorites. Social media isn’t so scary once you get started. If it helps, monitor other healthcare companies on social for a month or two first. See what they post. Make notes of what resonates with you and what feels a bit off.From there, you can build your own voice and start engaging with your audience on social media. Trust me, like those businesses who run ads during recessions, your healthcare organization will be reaping the rewards for years to come.Interested in learning more about how social media fits in with your marketing efforts? Check out our white paper, Inbound Marketing for Healthcare. Topics: Social Media Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 3, 2015 11:00:00 AM, updated July 28 2017
Topics: Originally published Feb 10, 2016 11:20:00 AM, updated August 04 2017 Marketing Jobs
Collaboration/Teamwork Topics: This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.Over a century ago, President Theodore Roosevelt delivered a now-famous address that immediately cemented its place in the Motivational Speech Hall of Fame.“It is not the critic who counts; not the man who points out how the strong man stumbles,” Roosevelt said. “The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who comes short again and again, because there is no effort without error and shortcoming.”Well … yeah. Roosevelt was right — decisions are made (and victories claimed) by those who show up. But maintaining that kind of resilience day in and day out is easier said than done. On days when you’ve been pummeled with one setback after another and have worked 12 hours straight with no end in sight, how do you keep going?You could quit. Or you could read on for nine ways to buck yourself up and work through it.9 Easy Exercises for Staying Motivated All Day1) Keep a running list of wins to refer back to when the going gets tough.HubSpot sales rep Greg Fung has a simple, ingenious way of keeping discouragement at bay. Fung keeps an Evernote list of all the sales deals he feels he’s unjustly lost — the “wrongs” — along with their value, and does the same with his sales wins and job-related “gifts.”“Keeping a record of where I’ve been ‘wronged’ actually helps me mentally release the negativity,” Fung says. “And more importantly, when I tally up the dollar amounts for both columns, I find that my ’rights’ far outweigh the ‘wrongs.’”2) Set the right mood with the right music.Our environment can have a huge impact on our moods, and while you can’t control the weather or the traffic, you can set the right tone with music. There’s real science behind the way we react to different types of music — for example, research suggests that video game soundtracks improve concentration, while nature sounds could enhance cognitive function. Check out these six specially-curated playlists that’ll put you in the right mood to tackle your day head-on.3) Pump yourself up with a motivational video.For some of us, a song just might not cut it — maybe you need a more direct message, or maybe you (like me) can quickly tune out music as background noise. Never fear. If you need a quick jolt of inspiration, any of these videos will get your blood flowing — Kayla Kozan has compiled 10 clips from psychologist Amy Cuddy, Steve Jobs, motivational speaker Eric Thomas, Leonardo DiCaprio in The Wolf of Wall Street, and more.4) Set a morning routine.Your willpower is strongest in the morning, so start your days off right. Making a routine of the things you need (or want) to do each morning will make it easier to get through the rest of your day, because you’ll be starting every day having accomplished something. Buffer has compiled a list of uber-successful people’s morning routines (think Anna Wintour and Margaret Thatcher) — check them out for inspiration.5) Knock out a few quick wins in the first half hour of each day.This one requires reframing how you view a “win.” It doesn’t have to be a successful connect call — leaving a great voicemail or sending a good prospecting email are both small, yet significant, things you can celebrate.While you should always be working on improving your weak areas, there’s no reason to start your days discouraged. Prioritizing the things you’re great at allows you to start off your day strong and puts you in the right frame of mind to stay positive and focused.6) Start your most difficult task the day before.Oftentimes, the hardest part of completing a difficult project is simply to get started. When I write long blog posts like this one, I don’t try to complete it all in one fell swoop — even though I could, it’s not the way I prefer to work. The psychological burden of knowing I have to research, outline, write, and format a post all in one day causes me to procrastinate and dread starting.But I’ve found a system that circumvents this problem. I spend the last part of each day researching and outlining the posts I’m going to write the next day, so that when I head into the office each day to write I know I’m not starting from scratch. This technique accomplishes two things:Outlining requires less brainpower than writing. Outlining posts the day before keeps me productive at the end of my day, when my willpower is drained and it’s harder for me to focus.I can dive straight into the most challenging part of my day as soon as I sit down. This sets the tone for the rest of my day and keeps me moving forward instead of getting sidetracked or discouraged.If you have a big meeting you need to prepare for or a major project you have work on tomorrow, start it today or create a plan for how you’re going to tackle it. You’ll be amazed by how much more you accomplish when you do a little prep work.7) Do something every day that makes you happy.We don’t procrastinate because we’re lazy or have poor work ethic — generally, it’s because we’re unhappy. In Temptation: Finding Self-Control in an Age of Excess, journalist and public policy scholar Daniel Akst wrote that ultimately, “procrastination is a mood-management technique.”Build some simple joys into your routine. Take time out of your schedule every month to volunteer for a cause that matters to you, put on a favorite piece of music while you’re brushing your teeth, or do something as simple as packing a lunchtime treat for yourself in the morning.8) Reward yourself.In his landmark study, Ivan Pavlov trained a dog to salivate at the sound of a bell by ringing it every time he brought the dog food. While I certainly don’t mean to compare you to a dog, you can hack your brain the same way to great effect.“Research shows that rewards are responsible for three-quarters of why you do things,” neuroscience blogger Eric Barker writes. “So treat yourself whenever you complete something on your to-do list.”9) Use the “chameleon effect” to get inspired.1-800-GOT-JUNK? founder Brian Scudamore uses the chameleon effect to feed off the energy of a particularly focused or driven employee when he’s feeling distracted. Simply by sitting next to his more focused colleague, Scudamore is able to mentally reset and get himself back on track.Feeling down at work? Go find the most enthusiastic, motivated person you know — the one who bleeds your company colors, always seems to have a new side hustle, and actually follows through. Grab coffee with them and feed off their good energy.How do you motivate yourself? Let us know in the comments below. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 12, 2016 8:00:00 AM, updated February 01 2017
Originally published Apr 25, 2017 6:00:00 AM, updated July 28 2017 Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period.The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team.Free guide: How to define inspiring mission and vision statements.We call the strategy, The Mission Week, and I will tell you exactly how we do it.But First, a Little Story …I am the founder of small business-focused job board called Proven.In October of 2015, we made the difficult decision to completely forgo building a sales team and focus all our efforts instead on acquiring customers via content marketing and SEO.We knew that given the price point of our product, it was not economically viable for us to have people make sales calls. We needed a lower cost solution to bringing in new customers.This led us to seeking a content marketing and SEO strategy.Like many companies new to blogging, we rushed into it full steam, cranking out tons of new posts. We started to realize that this was a doomed strategy. We had hundreds of posts, but were barely moving the needle on our overall traffic. We figured we could only get a traffic boost as long as we were creating new content.In early 2016, we started to learn a lot more about content promotion and link building. This led to a number of content successes, like ranking in the top 5 on Google for the search term”job board”, but after a while, this growth started to tail off.Our content promotion was unfocused, lacked clear goals, and as a result, great pieces of content were not ranking well.Finally, this all changed when our amazing Director of Marketing, Caileen Kehayas, invented The Mission Week.What is a Mission Week?Our Mission Weeks consist of choosing one piece of content that’s under performing and everyone on the team focuses their promotional efforts only on this piece of content. We gamify the process by assigning points to different types of promotional activities. For example, sending an outreach email might get you 1 point, you can earn 2 points for broken link building and 5 points for writing a guest blog that links to the article. Each person must accumulate 20 points to complete their mission for the week.Regardless of your role in our company, you can participate. If you aren’t comfortable writing articles, you can earn points through outreach emails, discovering linking opportunities or responding to relevant questions on Quora.As part of the promotion, we will do minor content updates and perhaps update the title and meta tags of the article.The weekly point goal is small enough that it doesn’t take up so much time that it becomes overwhelming. Team members can easily earn enough points without compromising their regular workloads. Involving everyone at Proven — even those outside of the marketing team — helps create more dynamic and diverse supporting content. We all have different backgrounds and skill sets, and everyone is focused on promoting the same piece of content. With everyone participating, it’s a great opportunity for team building across different departments.A Mission Week Case StudyIn January 2016 we published an article called How to Interview: The Definitive Guide. After being live for 10 months on our blog, it never cracked the top 10 for Google search results for any high value set of keywords.We chose this article back in late October as our first Mission Week.This article now ranks 5th on Google for “how to interview”, and has 49 backlinks from 27 domains.So, how did we do it?Resource Link BuildingEach participant was awarded 1 point for an outreach email sent to a site that was linking to similar content. Primarily, we use a resource link building strategy that I wrote about previously.During this week, each person on the team sent an average of 18.5 outreach emails to sites linking to similar content.To research 15 to 20 different possible sites and send them an email doesn’t take up too much of a person’s week. However, if someone was left doing all this outreach on their own, it becomes a huge tedious job that eats up a large portion of their week.Guest BloggingEach participant was awarded 5 points for writing an article that contained a link to this blog post.During this week, our team produced 7 related articles that our Director of Marketing helped publish to different sites.Again, writing one support piece is not too bad, but writing 7 is completely unreasonable for our small team.Content UpdatesWe updated the title of the article to How to Interview Job Candidates (The Definitive Guide), because adding brackets to your title can help increase CTR on Google. We also updated the introduction and gave the design of the page a bit of a face lift.All of these things help to improve CTR, bounce rate and dwell time, which are all ranking factors for Google.Social PromotionAs part of the mission, we schedule promotion of the article on Twitter, LinkedIn, Facebook and Google+. We typically schedule up to 8 tweets for a single article, changing up the text and hashtags we use. If one tweet is performing really well, we will re-use it again and again on different days and different times.Quora AnswersEach participant was awarded 2 points for finding and answering a relevant Quora question. Although these are no-follow links, it does help to create brand awareness, referral traffic, and authority in the industry.During the week, we had one team member answer 5 questions on Quora.ResultsAs mentioned, this article now ranks 5th on Google and went from delivering close to zero organic traffic to now being one of our top performing pieces.We’ve seen consistent movement in our Google rankings for every subject of a Mission Week thus far. Following the same process outlined above, we did a Mission Week for this article about job ads.We now rank 2nd on Google for ”job advertisements” ahead of industry giants like Indeed and CareerBuilder.Organizing Our MissionsEach week, our marketing director chooses the article with the most SEO potential that is under performing.She puts together a document outlining the following:Article titleArticle URLThe keywords we are targetingCurrent rankings for those keywordsSuggestions for supporting article topicsSearch suggestions for finding sites that may link to usSeparately, we track in a shared spreadsheet all the outreach emails we send so that we don’t accidentally email the same person. This is also good for historical reference because it’s sometimes worth revisiting and following up with any outreach emails that get sent.Transforming The Way We Promote ContentMission Weeks have completely transformed the way we actively promote our content. Prior to having the Mission Weeks, we used a lot of the same promotional strategies, but it was not focused and many team members didn’t have clearly defined weekly goals to work towards.Now, every week, everyone knows exactly what they need to accomplish. Marketing, engineering, customer support and the executives of Proven all participate, driving towards the same goal of accumulating 20 points. We brag to one another over Slack when we complete our missions or land a new link, which is typically followed by a barrage of GIFs.Not only has The Mission Week process grown our organic traffic, it’s increased our new customers significantly in a short period of time.I strongly encourage you to give it a try. You can play with the point system and weekly goal based on the needs and resources of your company.Would you consider running a Mission Week at your company? Share your thoughts in the comments. Topics: Blog Optimization Don’t forget to share this post!
Originally published Jun 8, 2017 5:00:00 AM, updated June 08 2017 Topics: Don’t forget to share this post! At this point, everyone knows that e-commerce is no longer “the next big thing” — it’s the current big thing. eMarketer estimates e-commerce sales will reach $4.058 trillion in 2020, or 14.6 percent of total retail projections for that year.The e-commerce space is a hot, crowded market, and the brands that rise to the top will have to be able to cultivate a loyal and rabid fan base. As an agency pro, it’s your job to help your clients grow that base.You’re probably already killing it using social media, paid advertising, and other digital tools and techniques. However, when even those tried-and-true channels become stale, it’s time to step outside of what we do every day to gain a new perspective.One way to do that is by placing your clients in a physical location — at least temporarily. Thinking outside the box in this way helps them build stronger relationships with their customers, as well as connect organically with fans of similar brands. While people like to purchase online for the convenience, the truth is that many consumers would love to be able to touch, smell, and see whatever it is they’re buying in person.Building a Concrete Case for Brick-and-Mortar According to Retail Dive’s Consumer Survey, 62 percent of consumers want to examine and try out items before buying. Researching products online is key, but most people enjoy the tactile experience of hunting for them and actually touching them.Shopping is a form of recreation for much of America. One could go so far as to say that America’s real favorite pastime involves going to a store, browsing the options, picking things up, and putting them back — all of which can increase brand awareness and tighten the bond between the brand and the consumer, even if it doesn’t result in a sale.Of course, e-commerce brands are online for a reason, so diving into brick-and-mortar storefronts may not be in their business plan. That’s why agencies should use physical locations to cross-promote their e-commerce brands. It’s not about making a complete pivot to brick-and-mortar locations — it’s about making a brand’s presence known in a clear and tangible way and boosting consumer interest by bringing related brands together under one roof.We did this recently at Hawke Media with a new initiative called The Nest. Basically, we took the co-living and co-working cooperative trend to the next level and offered our clients an opportunity to enjoy the benefits of a co-retail space.Launching a Pop-Up Store That PerformsFor our recurring pop-up retail space, we curate 10 complementary client brands — including fashion, lifestyle, health, and beauty brands for both men and women — and bring them together seamlessly, without any direct competition.Every brand has its own custom-tailored space in the store, but we chose certain design elements that lend overall cohesion to the layout of the shop. We produce six in-house events featuring live music, drinks, and giveaways, beginning with a kickoff where each brand can invite 150 guests so there are supporters of each one in attendance.By launching The Nest, we helped our clients provide a new experience to their customers and cross-pollinate with fans of other brands with minimal involvement on their part. We reached more than 2,800 new customers in person, as well as hundreds of thousands of people on social media.Before you can make physical cross-promotion work effectively, you have to identify the right e-commerce clients by asking two questions:Who needs a physical touchpoint the most?Who will be able to capitalize fully?Identify brands that currently sell only online but whose products would benefit from being seen and felt in a brick-and-mortar space. Sometimes, it’s difficult to adequately convey their subtle, yet tangible, selling points in the digital realm. Consider the scent of a candle, the taste of craft tea, or the comfort of a hoodie.Putting clients who sell products such as these into a physical space allows them to establish a connection with a larger pool of potential customers and really showcase what makes them so unique.Brand buy-in is vital. A lot of e-commerce companies disregard brick-and-mortar options altogether, and that’s OK. They know their space and where they have the best chance of success, so they’re probably not the ones you would ask to pursue a physical channel.With The Nest, we drove the promotion and awareness-building efforts surrounding the space, and the brands brought in the people and inventory. If the brands aren’t all-in on maximizing the effort to make the experiment work for them, it will weaken the experience for everyone.Find clients who are excited to try new things and willing to experiment. Collaboration is also key; brands have to be willing to cross-promote each other and share the wealth. The right brands will make any physical location the place to be.The Keys to Cross-PollinationCo-retailing is not about huge spikes in revenue: It’s about the experience and about cross-pollinating customers from brand to brand.Remember these three key points to keep your agency and your brands focused on the goals of a temporary pop-up store:1) Encourage brands to invite their most ravenous customers. In order for brands to cross-pollinate, they have to bring out people who care about the whole industry, not just their brand. If only friends, family, and targeted shoppers show up, they won’t engage with the other brands in the space.2) Promote it as a social experience. People love farmers markets and festivals for a reason: The experience of browsing is often as good as gaining access to the products. Encourage your brands to re-create that experience, and include brands with broad social reach that will entice even more followers to come out. If you have 10 brands, and each introduces 50 of its own fans to another brand, you’ve helped each brand reach 450 new potential customers.3) Focus on awareness. This is a play for attracting customers, not a direct attribution play. When you gather your brands together, it gives their super fans the ability to form connections with other brands. It’s not about driving a direct response, building revenue, or fueling sales; it’s about letting people experience the product and the brand’s culture. Accentuate visual, aural, auditory, or olfactory features — anything that affects the senses will strengthen the connections formed in the space.As a digital agency, you’re already taking all of the essential steps to serve your clients. But every other digital agency is serving its clients with the same tactics. Doing the same things your competitors do means settling for the same returns or worse. You need novel ways to help your clients’ brands take flight.Creating a co-retail space was one of the best things we’ve done for our clients in the last year. Opening up to new fan bases lifted everyone’s brand awareness, and allowing customers to see, feel, taste, and experience their products deepened connections. Agency Marketing
“I look at bump-and-run corners. Not too much of a zone corner. So if you’re a man corner the Big 12 is the place to be. Not only Oklahoma State, but this is where I’m at so I’m rooting for Oklahoma State.”The Big 12 (and Oklahoma State) have traditionally lacked more compared to other conferences when it comes to interior defenders (although Joe Bob Clements is doing his best to rectify that). But I thought that was such a great point by Williams.If you’re a safety or a corner, why wouldn’t you come to Stillwater or Austin or Norman to play college football? Why would you go to Auburn or Athens or Nashville where you might defend only two or three passes a game?The Big 12’s reputation has a long way to go, but I think it can be a place (just like Stillwater can be a place) where elite offensive players attend school and just-as-elite defenders follow them. As Williams pointed out, it’s a smart route to take if you want to get better and eventually end up getting drafted in the first round like Gilbert. It wasn’t a surprise to us to hear offensive players talk about the allure of playing in a high-tempo offense like the one Mike & Mike have constructed in Stillwater. Oklahoma State’s lineage of elite, NFL-like receivers is growing, and more and more recruits want to be a part of it.“The offense,” said redshirt sophomore transfer Tyron Johnson. “They’re throwing it around. It’s something a receiver like me wants to be in. Any receiver actually. You see a team throwing it around like that it will catch your eye. That expectation has been met. Here they throw it a lot. A lot.”“It’s the offense,” said senior Chris Lacy. “Being a receiver we like to catch passes, and Oklahoma State is known for throwing the ball and putting receivers in the league. That’s what I wanted to do is come here and catch passes so I’m loving it.”AdChoices广告This pair will make up two of the cogs in what should be one of the best passing games in the country. It helps the reputation of your offense and school when you’re catching passes from pros, too. What was a bit of a surprise is that this same high-flying offense that averaged 2.89 points per drive last season tempts defensive players to come to Stillwater, too. Or the fact that other teams in the Big 12 have to toss it all over the yard to keep up with the OSUs of the world does, anyway.“I got to run into (Justin Gilbert) at the spring game,” said redshirt freshman corner Rodarius Williams. “I got to talk to him, him being a first round pick. He told me, ‘It’s a bunch of man to man so you’re going to get a lot of exposure with the ball.’ I was like, ‘I’m that type of corner that wants to be thrown at.’ So I was like, ‘I’m committing on the spot.’ He told me I’m making a great decision.” While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
Carlie GoekelerBet against the Spread: OSU by 21There are bound to be mistakes in this game from OSU simply because it’s the first. However, there is no way Tulsa beats the spread.More Catches: TulsaOkay I’m drinking the orange kool-aid and all but Tulsa will have more catches than Washington. With a receiving core as strong as ours, there is no way Washington has a chance.Over/Under: UnderTulsa did win 10 games last year and their coach doesn’t accept sloppy play. I think this game will be fairly clean overall.King of the Game: Ramon Richards.I’m all in on Ramon and this position change. It sounds like this bet was made for Ramon. Someone who you have always cringed while watching but also the first guy you send off the sidelines when OSU is up 1 with 5 seconds left and OU is on our 20. Ramon seems to be the guy who is in the right place at the right time and we all know he has the competitive spirit to do something crazy.Prop bet: Tyron Johnson takes the first returnable kick to the house.I’m really excited to see what this caged ex-tiger can do. Listening to him talk to the media, you can tell he’s really excited for the opportunity to play for a team that makes plays that result in 7s instead of 3s. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. We are starting a new weekly post this football season. A weekly competition I like to call “King of the Game.”The rules are simple. Each week five people will make predictions about the upcoming game. The predictions will vary each week. Plus, each contestant get’s the opportunity to earn bonus points by making a wild prop bet.Our contestants will consist of myself, Kyle Cox, Nick Welch, someone from the enemy’s side, and an OSU fan contributor. This week’s picks from the enemy come from Hunter Hart of Reign Cane Sports, an independent Tulsa Sports Blog. Basically, it’s the Tulsa version of PFB.Our fan picks come courtesy of Carlie Goekeler. How could we not pick her after this tweet?AdChoices广告I hate to pull the woman card, the alum card, the homecoming queen card, the Coop fan card but I did. There are my cards. Pick me.— Carlie Goekeler (@carlizzle93) August 28, 2017She offered a little insight into herself.“My name is Carlie Goekeler and I am a 2016 alum of Oklahoma State. I am currently pursuing my D.O from OSU’s College of Osteopathic Medicine. Being a medical student takes up 99% of my time so the Pistols Firing Blog is my lifeline in the fall (my favorite part being the podcasts). My parents met at OSU and have been taking me to all the home football games since 2001. I’m a total OSU fanatic and perfect evidence that even a part science nerd/part sports junkie/part girly girl can win homecoming queen.”We begin our competition with this Thursday’s season opener against Tulsa! The Cowboys and Golden Hurricane are facing off for the first time since 2011 (has it been that long?).Here are this week’s bets:Bet Against the Spread: OSU -17More Catches: James Washington or all of TulsaOver/Under: +2.5 turnover margin for OSUKing of the Game: Defense (OSU or Tulsa)Prop BetWithout further adieu… Phillip SlavinBet Against the Spread: OSUI think Tulsa’s offense will try to run the ball in the first half (unsuccessfully) and be forced to throw in the second, which won’t go well either. OSU will be slow out of the gate as they have been the past few years, but get things rolling in the second quarter and win handily.More Catches: TulsaOSU will want to get its various wide receivers opportunities. If the Cowboys are up big in the second half, which I think they will be, they’ll get other guys the chance to show in-game what they can do.Over/Under: OverWhen Tulsa is forced to throw the ball in the second half to keep things from getting ugly, Ramon Richards and A.J. Green are going to have fun against an in-experienced starting quarterback.King of the Game: Chad WhitenerTulsa should try and run the ball a lot, especially in the first half. They have a solid offensive line, which should open up opportunities for the linebackers to get tackles. I’m going with Whitener to lead the team in tackles this game.Prop Bet: Oklahoma State gets three defensive scores.Saying one isn’t interesting, neither is saying two. I’ll go with one on special teams, a blocked punt or field goal run back, and two more by the defense. Maybe a pick-six and a scoop-and-score.Kyle CoxBet Against the Spread: TulsaI’ll go with my prediction from my summer preview which was a 38-24 win. So, the Cowboys get it done but do not cover. This is still the first game of the year and there might be a couple of bugs to work out. Still, I think it’s a handily-won victory. Somewhere around 32-7 in the second half and Gundy gives it to Justice and J.D. King to grind out the clock.More Catches: TulsaThey are retooling and at the time of this yet to name a starting QB. But think of them as Art Briles’ Baylor-lite, or extra-lite or however that works. Regardless, Philip Montgomery coaches a system that works and it get his playmakers in space. Tulsa averaged 20.5 catches per game last year and I don’t expect that to drop off too much. Besides, James Washington has never had double-digit catches in a game his entire career.Over/Under: OverWhoo momma! Let’s swing for it and say two picks from the greenish QB (whoever it is) and a forced fumble. Hopefully, that’s all it takes to win that battle 3-0.King of the Game: Ramon RichardsThis feels like a Ramon interception game. He’ll get at least one of those. On Tulsa, I’ll go with senior free safety Jordan Mitchell who had nine pass breakups last year. They’ll need to get a lot from their secondary to stay in this one.Prop Bet: Oklahoma State will go for it on fourth and 2-plus yards early in the game.Nick WelchBet Against the Spread: OSUI’ll take the over, so higher than 17-point difference.More Catches: TulsaTulsa>WashingtonOver/Under: OverI’ll take the over, probably like three.King of the Game: Darrion DanielsMy own opinion, TU has an average O-Line, with an inexperienced quarterback and I think he gets a coverage sack or two, maybe a fumble recovery.Prop Bet: Eight different Oklahoma State receivers catch a ball.Is that crazy enough? If not, OSU kicks and makes a 45-plus yard field goal.Hunter HartBet Against the Spread: I’ll take OSU here.OSU has had struggles with teams like Central Michigan, Texas Tech, and Iowa State which gives me hope, but Tulsa has too many unknowns offensively to score the points necessary to ultimately keep it close.More Catches: Easy choice here, I’ll take all of Tulsa.I know Tulsa has never faced a receiver like Washington, but they did play Courtland Sutton last year. Sutton is expected to be a 1st- round draft pick, and he had 8 catches in that game. With all the options that Rudolph has, I see Washington getting around that same number. TU will probably throw about 20-25 passes, so I think (hope) that we will complete more than 10 of those.Over/Under: Under.Last year Tulsa was middle of the road in turnover margin, but the lead RB only lost the ball 2 times out of 264 attempts. I trust him, and I don’t think Coach Montgomery will put our new QBs in situations where they can make mistakes.King of the Game: Chad Whitener. Tulsa needs to run the ball effectively on Thursday. I think that TU’s offensive line will give a good push, but if Whitener is able to stuff the run then the Hurricane will be in for a long day. Additionally, Whitener will need to stay disciplined on the read option which is typical of a Montgomery-run offense. Prop Bet: Tulsa will have more yards than OSU after the first quarter.TU traveled to Ohio State last season, and after the first quarter TU had more yards on offense than the Buckeyes. It is a different team this year, but I still think TU will be able to run the ball effectively. Honestly, I don’t know how TU’s defense will stop OSU, but prop bets are supposed to be wild and fun!
Piqué Barcelona and Spain star Pique’s group Kosmos to invest €3 billion and set to revolutionise Davis Cup Jon Fisher Last updated 1 year ago 19:11 27/2/2018 FacebookTwitterRedditcopy Comments(0) Getty Barcelona Primera División The defender’s investment group has teamed up with the International Tennis Federation in a lucrative new 25-year partnership Barcelona ace Gerard Pique’s group Kosmos has teamed up with the International Tennis Federation (ITF) to revamp the Davis Cup with the introduction of an annual World Cup of Tennis Finals from 2019.There have long since been calls for a Davis Cup shake-up and the ITF board of directors have endorsed a 25-year $3billion partnership with Pique’s investment group Kosmos for that to come to fruition, subject to approval at the governing body’s annual general meeting in August.Spain defender Pique, 31, founder and president of Kosmos. last year emerged as an unlikely key figure in proposals to introduce the new competition amid concerns over the absence of high-profile players from Davis Cup contests. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Andy Murray, Novak Djokovic and Rafael Nadal backed Pique’s plans and the ITF on Monday revealed that 18 nations are set to compete in a one-week tournament staged at a world-class location in November, with the winner crowned Davis Cup champions.If the proposals are passed, the event would be staged in the same week that the Davis Cup final is currently held, with a round-robin format followed by knockout stages and ties consisting of two singles and one doubles match.There will be no change to the format of zone group competition.Pique said: “Kosmos is thrilled to join in this exciting partnership with the ITF. Together we can elevate Davis Cup by BNP Paribas to new heights by putting on a must-see World Cup of Tennis Finals featuring the top nations and top players.teamsdaysworld-class venueThere are some big changes proposed by @ITF_Tennis and Kosmos for #DavisCup!Full storyhttps://t.co/NKbCxmYHg5 pic.twitter.com/ApthQl6oMP— Davis Cup (@DavisCup) February 26, 2018″Kosmos will also invest $3billion over 25 years into tennis that will help develop the game worldwide.”ITF president David Haggerty said: “This is a complete game-changer for the ITF and for tennis. Our board has supported a bold and ambitious plan for the future of Davis Cup by BNP Paribas, one of the sport’s most cherished and important events and a key cornerstone in our ITF2024 strategy.”Our vision is to create a major season-ending finale that will be a festival of tennis and entertainment, featuring the world’s greatest players representing their nations to decide the Davis Cup champions.”This new partnership will not only create a true World Cup of Tennis, but will also unlock record levels of new investment for future generations of tennis players and fans around the world.”
Transfers Man Utd hoping to keep De Gea for many years to come – Fortune Chris Burton 02:20 5/3/2018 FacebookTwitterRedditcopy Comments(0) CRISTINA QUICLER Transfers Manchester United David de Gea José Mourinho Real Madrid Primera División Premier League The Spain international goalkeeper continues to be heavily linked with a move to Real Madrid, but a former Red Devils star is looking for him to stay Manchester United are hoping to keep David de Gea at the club for “many years to come”, says Quinton Fortune, with the Red Devils not in the business of selling the world’s best.Speculation continues to suggest that Real Madrid are preparing another raid on Old Trafford for a long-standing transfer target.The Blancos are willing to spend big on De Gea, despite the Spain international being under contract in England until at least 2019. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp United have the option to trigger a 12-month extension in the 27-year-old’s current deal, while fresh terms have been mooted for a man that Jose Mourinho and Co have no intention of parting with.Former Red Devils star Fortune told PA Sport on De Gea: “When he arrived at Old Trafford, he was a bit rocky at the start of his career but the improvement he has made has been unbelievable.”When you look at the last couple of seasons, he has been player of the year – which is a little bit weird for a Manchester United goalkeeper.”I think the position we are in the league and all the competition, I think David’s played a big role in that. Look at some of the games this season – he has kept us in games. The Sevilla game, especially, he was outstanding.”In my opinion, he’s probably the best goalkeeper in the world at this moment in time and we hope that continues. He’s been absolutely brilliant, and we hope we can keep him here for many years to come.”United are looking for De Gea to play a leading role in their future plans, with Fortune confident that Mourinho can piece together a Premier League title challenge if given further funds in which to try and close the gap on Manchester City over the summer.The South African added: “It’s a little bit frustrating to see us in second position [sic], but City has been outstanding this season and it will be a miracle to catch them.”They are going to have to lose every single game and we’re going to have to win every single game, but the signs are there for next season and there’s still a lot to play for this season.”The way we’re playing looks very difficult to beat in any competition, so I hope next season we’ll go that extra step further and win the league.”I am sure there will be changes in the summer. The manager will want to strengthen the team and that’s part of being a Manchester United player.”You want to improve, you want to have competition and I am sure the manager will strengthen his team and try to win the league next year.”
World Cup Maradona denies being racist towards South Korean fans Jon Fisher 21:57 6/17/18 FacebookTwitterRedditcopy Comments(0) Getty World Cup Argentina Argentina v Iceland Iceland The Argentina legend was accused of making a racist gesture following his country’s World Cup opener in Moscow but he claims he is innocent Diego Maradona has denied making a racist gesture at a group of South Korea fans following Argentina’s World Cup clash with Iceland on Saturday.The inspiration behind Argentina’s 1986 title triumph was accused of pulling at the corner of his eyes – a move widely accepted as being racist – when a group of fans waved at him after he took in his country’s 1-1 draw in Moscow.Maradona not so cool now. Some South Korea fans just shouted “Diego” and he obliged with a smile, kiss and wave. Then pulled his eyes to the side in a clearly racist gesture. All of us who saw it are stunned.— Jacqui Oatley (@JacquiOatley) June 16, 2018 But Maradona claims the incident has been blown out of proportion and he was actually showing his gratitude that fans from Asia should be supporting Argentina. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar He wrote on Facebook : “I understand better than anyone that in the World Cup people are looking for news everywhere, but I want to be clear with this: today, in the stadium, among so many demonstrations of affection from the people, I was struck by a group of people around a fan who filmed us, an Asian boy wearing an Argentina T-shirt.”I, from afar, tried to tell them how nice it seemed to me that even the Asians cheer for us. And that’s all, guys, come on.” The initial accusation of racism came from British television broadcaster, Jacqui Oatley, who tweeted: “Maradona not so cool now. Some South Korea fans just shouted “Diego” and he obliged with a smile, kiss and wave. Then [he] pulled his eyes to the side in a clearly racist gesture. All of us who saw it are stunned.”
World Cup Mexico hero Lozano revels in ‘best goal of my life’ after Germany giant-killing Chris Burton 02:41 6/18/18 FacebookTwitterRedditcopy Comments(0) Getty World Cup Germany v Mexico Germany Mexico The PSV winger netted the match winner for El Tri as they stunned the reigning champions in a thrilling opening Group F encounter at World Cup 2018 Hirving Lozano admits his match winner for Mexico which downed reigning champion Germany at World Cup 2018 is “the best goal I have scored in my life”.An entertaining encounter at the Luzhniki Stadium saw both sides create chances as they sought to open their Group F campaign on a positive note.It was to be El Tri who took the spoils in a stunning giant-killing performance, with ‘Chucky’ Lozano recording the only effort of the game in the 35th minute. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar His strike sparked wild celebrations during and after the contest in Moscow – with an earthquake recorded in Mexico City – and the 22-year-old is delighted to have played the role of hero.Lozano told reporters after a memorable outing for him and his country: “We are very happy.”My teammates and I did some great work, we all ran our hearts out and this is the result of all this hard work.”I don’t know if it is the biggest victory in [Mexican] history but one of the biggest for sure. It is great to start on the right foot when you are playing against the world champions.”I would have to agree it is the best goal I have scored in my life. We all dream of playing in the World Cup.”Tears flowed at the final whistle, as the enormity of what they had just achieved dawned on the Mexico players, with few having given the CONCACAF nation much of a chance against the pre-tournament favorite.El Tri did, however, boss proceedings for long periods, with head coach Juan Carlos Osorio revealing that a tactical approach to overcome Germany was pieced together long before his side arrived in Russia.He said: “We had drawn up a plan six months back but due to injuries we had to change some of our players. But we always thought of having two quick players on the wings and an offensive midfielder in Miguel Layun.“In the first half we played with intelligence defensively and caught them on the counter.“We could have scored earlier. In the first half we were the better side, in the second we knew that Germany have an outstanding team and they tried to attack more.“We prepared for their use of Mario Gomez. Yesterday we practiced defending with four midfielders and three players up front and that’s how we almost got the second goal today.“Mexico has a bright future, with Jesus Gallardo who is 23 and Hirving Lozano even younger.“We will celebrate responsibility. I’d like to dedicate this win to all the Mexican fans that made the journey out here and to everyone that supports us.”Mexico will be back in action on Saturday when Osorio’s side faces South Korea, before wrapping up the group stage efforts and looking to make it to the last-16 following a meeting with Sweden on June 27.