5 Ways To Optimize Your Online Job Postings

first_imgOnline job postings whether on your company careers page or on an online job board are an effective way to reach active job seekers while also providing insights into job specifics as well as your company’s culture and employment brand. These job announcements can serve as third function as they build links and drive very targeted and qualified job seeker traffic to your job openings online.  Called SEO, or search engine optimization, recruiters can use what are considered online marketing tactics to extend the life of a traditional online job posting, help increase your company’s search engine page ranking, and reach a very specific audience of job seekers all online.Before SEO, if a recruiter wanted to gain the attention of job seekers, he/she would post and re-post a job opening sometimes every single week to stay on the first page of the job board’s job listings.  SEO provides an alternative to this common practice as job seekers are taking their job search beyond the job board and using the power of search engines.With an estimated 226,000,000 searches for the term ‘jobs,’ search engines like Yahoo, Bing, and Google are quickly becoming a job seeker’s job search tool of choice.  Knowing this when developing and implementing your recruitment strategy, especially when considering SEO, can put your company at a distinct advantage.Here are 5 tips to get the most out of your job postings:Use Keywords. These are words commonly searched throughout your job opening description.  A standard job description will no longer do.  Include the city where your job opening in located, commonly searched for word combinations, and even city or certification abbreviations.  Check out Google AdWords Keyword Tool to get started.  It’s free.Be Bold. After researching your keywords, choose 4-7 combinations you want to focus on.  Bold these keywords using larger text to call attention to these word combinations’ importance, as search engines score and evaluate a text’s importance contained with a web page by a number of facts including size, bold, and the number of times it’s used with a web page.  Web crawlers see H1 and H2 sized headings first as well as bold keywords, but it is important to not overdo it.Custom url’s.  In addition to using keywords within your job announcement copy, I recommend customizing your web addresses to include the city and job title or common keyword.  This is just another way to emphasize the importance of the keyword and combinations, but remember to limit your url to just 3-5 additional words after your domain name.  Remove common words like ‘the,’ ‘and’, and ‘an’.  (Example: wwww.company.com/careers/java-developer-dallas-texas-dfw)Use Video.  Search engines love video and web visitors do, too.  Videos keep job seekers on the page longer, learning more about your organization, and driving more qualified candidates.  Video is great for blogs, job openings on your career site and job board postings.  If possible, include a transcript of the video on your website or job posting making your page even more optimized for SEO.Landing Pages.  Because job postings come and go, they are removed from the web making SEO a challenge.  By using landing pages to help drive candidates for specific positions like those that are hard to fill or are always open, you can drive job seekers to your career page even if you aren’t hiring right now.  These landing pages and web addresses are optimized and include keywords making them easily found by web crawlers and job seekers alike.While SEO isn’t a new practice, it is new to the world of recruitment.  Just as the web constantly, changes so does search engine optimization.  It is a moving target that if used correctly can lower your cost per hire and help you reach job seekers where your competition is not.last_img read more

Paris France – Reported by Jessica Michault for E

first_imgParis, France – Reported by Jessica Michault for Elite Traveler, the private jet lifestyle magazineThe concept of a jacket sans sleeves is not as ridiculous as it sounds. Indeed, this stylish summer piece has all the important elements a jacket needs: A tailored shape, lapels, buttons and even the optional shoulder pads. And when the weather heats up, you’ll quickly come around to the idea that sleeves are simply superfluous.For designer Kris Van Assche, the style was an important aspect of both his signature line and his collection for Dior Homme. In the former, he played with the idea of loosening up a classic power suit. A traditional pinstripe suit came down the catwalk without its sleeves, blending almost seamlessly into a sporty horizontal striped t-shirt. The Dior Homme show, meanwhile, featured long and short monochrome jackets—clean of any embellishment— that wrap the body at the collar to create a clerical chicness. The pieces feel like they may have a longer shelf life than just the season.Although designers paired their sleeveless jackets with both short-sleeved tops and dress shirts, the best accessory for this style are bare arms. Models showed off their guns at the Neil Barrett and Juun.J shows in sleeveless twists on the trench coat. At Walter Van Beirendonck the sleeveless styles were colorful interpretations of business jackets and came with an optional pair of totem pole-themed, upper arm-length leather gloves. Thom Browne’s version of the trend was a bit of a hybrid between a waistcoat and a dinner jacket. He softened his designs by rounding the hems of the jackets in a way that subtly echoed the roll of the model’s shoulders. The resulting pieces looked both refined and relevant to a modern man’s wardrobe. Sold on this cutting-edge trend? Be sure not to mistake a straightforward suit vest or waistcoat for a sleeveless jacket. These eye-catching jackets are cut long and tend to be blockier than a vest, and are not to be layered over. Quite the opposite, they are a final piece intended to put that finishing touch on your summer ensemble.It takes a certain amount of courage to take this trend out for a spin (not to mention a few bicep curls). But by ripping off the sleeves of sartorial staples like trench coats and suit jackets, designers have turned these conventional looks into audacious statement pieces—clothing that rebels just enough to turn the wearer into a risk taker.www.dior.comwww.juunj.comwww.krisvanassche.comwww.neilbarrett.comwww.thombrowne.comwww.waltervanbeirendonck.comlast_img read more