HC orders probe in R.S. Pura rape

first_imgThe J&K High Court on Thursday ordered an investigation against two officials in a case of illegal confinement and rape of a 15-year-old girl at R.S. Pura in Jammu in August.A prosecuting officer and an assistant sub-inspector (ASI) will face the investigation.“The prosecuting officer and the ASI in-charge of the R.S. Pura police station have suppressed a material fact in the report submitted to the court. They have not stated anywhere in the report that the victim, in her statement, had recorded that the accused compelled her to submit herself to the sexual lust and desire of three persons, who forcibly raped her for a long time,” held Justices M.K. Hanjura and Dhiraj Singh Thakur.Justice Hanjura directed the Director-General of Police, J&K, to conduct an inquiry into the role of the officers and submit a report within four weeks.The victim left school at 1.30 p.m. for home on August 22. A vehicle with eight or nine passengers stopped her. “One of them was wielding a gun. They dashed her schoolbag onto the ground and forcibly pushed her into the vehicle. She was put up in a shed in a forest area,” according to the investigation reports. The probe suggests the victim was forced to marry one of the accused. Forced statementIt is alleged that on September 11, 2017, she was forced to make a statement before the court that she was in love with one of the accused and wanted to marry him. “However, in the court, she narrated the entire episode to the presiding officer. She said she did not want to marry the accused and was brought to the court to make a false statement,” said the report.last_img read more

Despite more injuries, Celtics beat LA for 10th straight win

first_imgLaVar Ball thinks son LiAngelo’s arrest in China ‘not a big deal’ QC cops nab robbery gang leader, cohort Baynes also had eight rebounds and three assists, and Boston improved to 10-2 even as Horford sat out after being placed in concussion protocol earlier in the day. The Celtics then lost rookie forward Tatum late in the second quarter, when he went to the locker room with a sore right ankle.Coach Brad Stevens said Tatum had X-rays and was fitted with a walking boot as a precaution. He will be re-examined on Thursday.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutIt’s yet another blow for a team that lost Gordon Hayward for the season after a gruesome leg injury on opening night.“Until we have only four left, I guess we’re just gonna keep playing,” Stevens said. Kammuri turning to super typhoon less likely but possible — Pagasa View comments RIVALRY REKINDLED?Lakers coach Luke Walton said this generation of players views the Celtics-Lakers rivalry differently than those around for the 1980s matchups.“I think some of them get it, more than others,” he said. “Guys like Lonzo that grew up in LA, I think if you grew up in either one of these cities, you’re probably pretty well schooled on the rivalry. For some of these young guys, they probably don’t know much about it.”Celtics fans chanted “Beat LA!” after Walton was whistled for a technical foul in the third quarter.CELEBRITY SIGHTINGSNew Red Sox manager Alex Cora, New England Patriots players Devin McCourty and Dion Lewis, and rapper DMX were in attendance.UP NEXTLakers: At Washington on Thursday night.Celtics: Host Charlotte on Friday night. Irving also got banged up and had his right leg examined by trainers between the third and fourth quarters. He came back with just over six minutes to play and immediately made an impact, scoring back-to-back baskets to push Boston’s lead back to 100-90.The Celtics led by 48-28 in the second quarter but were outscored 24-13 over the final 6:51 of the half to let the Lakers back into the game.TIP-INSLakers: Only lead of the game was 2-0. … Had 12 turnovers in the first half.Celtics: Shot just 8 of 24 in the fourth quarter. … The 61 points scored by the first half was a season high. … Took a season-high 98 field-goal attempts.LAY OFF BALLCeltics forward Marcus Morris thinks fans should ease up on Ball.“He’s a good kid — it’s his dad,” Morris said. “He’s got a big mouth, everybody knows it. … He has a long time to do this. He’s a young guy. It kind of sucks that he’s gotta go everywhere and they just boo him and boo him and boo him. He’s just a regular player.”Ball said he didn’t take offense to it.“They’re home. I’d boo too if I was a fan,” he said. Japan ex-PM Nakasone who boosted ties with US dies at 101 John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding LATEST STORIES Read Nextcenter_img Giannis Antetokounmpo powers Bucks in bounce back win over Celtics PLAY LIST 02:29Giannis Antetokounmpo powers Bucks in bounce back win over Celtics00:50Trending Articles02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:42PH underwater hockey team aims to make waves in SEA Games Brace for potentially devastating typhoon approaching PH – NDRRMC Typhoon Kammuri accelerates, gains strength en route to PH Boston led by 20 in the second quarter before letting the lead shrink to two in the third. Los Angeles then struggled down the stretch, shooting 5 of 18 from the field with six turnovers in the final period.Brandon Ingram and Jordan Clarkson led the Lakers with 18 points apiece. Julius Randle had 16 points and 12 rebounds.Celtics fans gave rookie Lonzo Ball an icy welcome in his first trip to TD Garden. They booed the No. 2 overall pick throughout the night whenever he touched the ball. He finished with nine points, six assists and five rebounds, making just 4 of 15 from the field.With Tatum sidelined in the second half, Boston struggled defensively, and the Lakers exploited the paint for several easy baskets.“They hit us in the mouth and we were kind of shocked,” Kyle Kuzma said. “The second quarter and the secondhalf we fought back.”ADVERTISEMENT MOST READ Stronger peso trims PH debt value to P7.9 trillion Boston Celtics’ Kyrie Irving (11) and Los Angeles Lakers’ Brook Lopez reach for the ball during the first quarter of an NBA basketball game in Boston on Wednesday, Nov. 8, 2017. (AP Photo/Winslow Townson)BOSTON — The Celtics are piling up injuries almost as quickly as they are victories this season.Aron Baynes matched his career high with 21 points, Kyrie Irving scored 19 and Boston overcame injuries to Al Horford and Jayson Tatum to beat the Los Angeles Lakers 107-96 on Wednesday night for their 10th straight win.ADVERTISEMENT Don’t miss out on the latest news and information. CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPAlast_img read more

Alab Pilipinas taps Ivan Johnson as import

first_imgWinter storm threatens to scramble Thanksgiving travel plans Argentine bishop appears at court hearing on abuse charges FILE PHOTO – TNT Import Ivan Johnson. PBA IMAGESAlab Pilipinas is bringing in the big guns this as it signed up Ivan Johnson as its first World Import for the coming Asean Basketball League season.The menacing 6-foot-8 bruiser is undoubtedly a huge addition for the Philippine team and immediately propels the squad among the favorites.ADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Don’t miss out on the latest news and information. LATEST STORIES No more menthol cigarettes: New ban on tobacco, vape flavors MOST READ ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Trump to designate Mexican drug cartels as terrorist groups Eustaquio shrugs off close loss, hopes to be included in Manila card Johnson has proven to be a winner having led TNT to a PBA title in the 2015 PBA Commissioner’s Cup.The former NBA veteran returned to the PBA the following year, but was handed a lifetime ban, which was later downgraded to a one-year suspension by the league after disrespecting commissioner Chito Narvasa.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingJohnson last saw action for Sagesse in the Lebanese Basketball League, where he averaged 17.3 points on 33 percent shooting from three, on top of 7.8 rebounds last season.The 33-year-old, though, is expected to be in a better state of mind for the regional tournament with Jimmy Alapag, a respected figure not only in the Philippines but also in Asia, calling the shots for Alab. Lacson: SEA Games fund put in foundation like ‘Napoles case’ Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ So far, joining Johnson in the Alab Pilipinas roster are reigning ABL Local MVP Bobby Ray Parks and returning Heritage Import Lawrence Domingo.Sports Related Videospowered by AdSparcRead Next View commentslast_img read more

Bagan dent Bengaluru FCs chances with 3-1 win in AFC Cup

first_imgKolkata, May 17 (PTI) Mohun Bagan registered a dominating 3-1 win over Bengaluru FC to dent the visiting sides hopes of a knock-out berth in the AFC Cup here today. Jeje Lalpekhlua (9th minute), Kean Lewis (74th) and Bikramjit Singh (80th) scored for Mohun Bagan while Seminlen Doungel (52nd) found the target for Bengaluru FC in the Group E match. Mohun Bagan are already out of the tournament and they are now at third spot with six points. The defeat pushed Bengaluru FC down to second spot with nine points, behind Maziya Sports & Recreation of Maldives (12 points) who beat Abahani Limited Dhaka in Male earlier in the day. Bengaluru now need to beat Maziya at home on May 31 in their final group match. Only the group toppers advance to the knock-out stage from this South Asian Zone after the AFC completely overhauled the tournament rules. With all eyes on the Federation Cup summit clash between the two teams on May 21, both sides retained only two players from the line-ups of their previous matches. Mohun Bagan drew the first blood through Jeje Lalpekhlua in the ninth minute at the Rabindra Sarovar Stadium. After leading 1-0, coach Sanjoy Sen further took off his forward Balwant Singh before the interval as the last seasons I-League champions equalised through Seminlen Doungel (52nd) who ran solo before putting past an off the line Shilon Paul. Bengaluru changed to a three-man defence with Gursimrat Singh Gill switching to centre-back but Mohun Bagan, playing their last match at home in front of a handful of supporters, dominated the proceedings and sealed the deal with goals from Kean Lewis and Bikramjit Singh in the space of six minutes. Lewis beat the Bengaluru defenders at ease and looped over Lalthuammawia Ralte in the 74th minute to snatch the lead, while Bikramjit Singh completed the rout with a beauty in the 80th minute. Having made the Federation Cup final, both the teams flew down from Cuttack to take part in the continental tier-two competition. Sen made nine changes from the side that was in action against East Bengal in the Federation Cup with only Eduardo Fereira and Balwant being retained. Bengaluru coach Albert Roca too had two men from the Federation Cup win against Aizawl FC as the Spaniard opted for an all-Indian eleven. This was the two teams fifth encounter this season with Mohun Bagan winning and drawing twice each. They will meet again in Cuttack in four days time. PTI TAP PDS PDSadvertisementlast_img read more

13 Awesome Headlines for Business Blogging Success

first_imgBlog content gets shared across all types of social channels. So for a blog post, the headline is its call-to-action. The headline determines how your content will be shared and spread more than the content of the post itself. Great headlines can take time. Personally, I’ve written dozens of headlines for an article before finally deciding on the one that made the final cut. To save you some time, we wanted to give you a jump-start on succeeding at this critical aspect of business blogging.13 Awesome Headlines for Business Blogging Success 1. 5 Things You MUST Know About [Insert Business Topic]2. A Guide to Understanding [Insert Business Topic]’s Recent Changes3. Best Practices for [Insert Business Topic]4. Learn How to Do More [Insert Business Topic] With Less5. 6 [Insert Business Topic] Secrets Revealed6. The Truth About [Insert Business Topic]7. 7 Instant Improvements for [Insert Business Topic]8. 101 Statistics About [Insert Business Topic]9. 9 Amazing [Insert Business Topic] Videos10. How to Be the Best [Insert Business Topic]11. An Insider’s Guide to [Insert Business Topic]12. What the Experts Won’t Tell You About [Insert Business Topic]13. 10 Unexpected Ways to Rock At [Insert Business Topic]What is the best blog post headline you’ve ever written?Image Credit: Maria Reyes-McDavis Blog Headlines Topics: Originally published Oct 5, 2011 3:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

3 Reasons to Practice Good Email List Hygiene

first_img Originally published Oct 12, 2011 11:00:00 AM, updated February 01 2017 Topics: Email Lists and Segmentation The success of an email marketing program is based on a range of factors, including eye-catching subject lines, valuable offers, quality copy, etc. But there’s one factor that you must consider before you even begin to compose copy: the cleanliness of your email list.Even if your list is entirely built on valid opt-ins, you are at risk of being branded a “spammer” if you don’t practice proper email hygiene.Here is why:1) ISPs base complaint rates on active subscribers, not total subscribers.If your list is loaded with inactive emails, you don’t have a sense of your true complaint rate. While many marketers just look at total complaints over total list size, ISPs (internet service providers) are actually looking at total complaints over number of active email users.Suppose your email to 1,000 addresses arrives at 400 inboxes and generates 10 complaints. A marketer might think their complaint rate is only 1% (10 / 1,000); however an ISP will compute a rate of 2.5% (10 / 400) — a rate that is high enough to get you blocked by certain ISPs.ISPs started caring about active users when they caught on to a loophole that spammers were exploiting. In an attempt to game the system, spammers started to stuff their lists with inactive email addresses. They did this because inactive accounts will never click the spam button, and therefore, the total spam complaints would stay artificially low. Sneaky!2) Expired email addresses turn into spam traps.Since spammers tend to buy and steal lists, ISPs resort to yet another method to track them down: ISPs mark abandoned email addresses as spam traps. This means that, even if you acquired emails in a legitimate manner, the abandoned addresses may have morphed into spam traps. Hitting even just one spam trap can cause deliverability problems.3) Expired email addresses turn into unknown accounts.When an ISP sees that you’re sending to a large number of unknown accounts, once again, they will suspect that you are a spammer. In fact, if you hit unknown accounts at a rate higher that 5%, it is very likely they will send your emails directly to the spam folder or will block you altogether.The Solution: Email List Hygiene The solution to all three of these problems is to regularly clean up your email list by removing those addresses that are no longer engaged. You can identify these addresses with metrics such as opens, clicks, or website activity. Aside from all of the money you will save from sending less email, you will achieve higher deliverability and a stellar reputation with the ISP gods! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How Businesses Can Increase Word-of-Mouth Recommendations [Data]

first_img Originally published Jun 5, 2012 4:45:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Inbound Marketingcenter_img Yesterday, Search Engine Land released the results of the third and final round of BrightLocal’s Local Consumer Review Survey. Conducted between January 15th and March 1st of this year, this survey looked at the current state of local consumer purchasing behavior, and compared it against results from 2010. We referenced some of the data from previous installments of the survey in an earlier post on this blog about how to accumulate more online reviews for your local business, but the data from this installment of the survey focuses on consumer recommendation behavior for local businesses.In other words, how can you turn your customers into word-of-mouth marketers for your local business? It’s an important method of customer acquisition for businesses to master because those customers are, to put it plainly, wicked cheap; no marketing costs get expended to bring them in, and any sales efforts are typically minimal when accompanied by the rousing recommendation of your business from the customers’ friends. So let’s check out the most recent insight BrightLocal can give us about how consumers recommend local businesses so you can determine the best way to increase word-of-mouth business.Do People Ever Recommend Your Type of Business?The likelihood that your local business receives customer recommendations does depend a bit on the type of business you’re running. According to the survey results, there are simply some types of businesses that customers are more likely to recommend. Here’s the breakdown:While I was surprised some of these business types weren’t recommended more often — particularly tradesmen, builders/roofers, accountants, and some of the other service-based industries — Search Engine Land brings up a good point about these findings: many of these services aren’t used that frequently. Think about how often you go to a restaurant (and how often that comes up in conversation) compared to how often you call a roofer (and again, how often you’re chatting about that with your friends, family, and colleagues?). You’re much more likely to recommend a place for dinner on a regular basis than a good accountant — who may just come up once a year during tax season.If your local business addresses something of dire importance, or something that people just love to chat about and use all the time, you’re more likely to see recommendations come through from current customers than businesses that are very niche, or don’t cater to a demographic that sees them on a frequent basis. That doesn’t mean you’re totally out of luck — you’ll just have to work a little harder at your word-of-mouth marketing. Luckily, we’ve written a blog post all about creating a powerful word-of-mouth marketing strategy to help you out!How Consumers Get the Word Out About Your BusinessIf you’re providing an awesome product or service (of course you are!), then you can be sure consumers are talking about you. The question is — where are they having that conversation? Apparently, this is where:The good thing about knowing where consumers are talking about you is you can be there to foster the discussion. The bad thing (well, positive recommendations are never “bad,” but go with me) is that it appears consumers are largely recommending local businesses verbally. So unless you have some really enviable superpowers, you can’t really scalably interject yourself into those conversations to do some closing and upselling.When we look at the comparison from 2010 to 2012, however, it is clear that there is an uptick in the use of social media and search engines for consumers to voice their recommendations — particularly on Twitter and Google. Although now that Google Places has been replaced by Google+ Local, it will be interesting to see whether those online discussions take to another online channel. Either way, we can take away two action items from this data. First, sometimes your customers will talk about you “behind your back,” so always provide top-notch products and services to increase the likelihood they rave about you to others. Second, they will also talk about you all over the internet, so establish your presence on local review sites and social networks so you can be a part of those conversations.What Tickles Consumers’ FanciesSpeaking of providing those top-notch products and services … what exactly do consumers consider top-notch? Or at least, what is top-notch enough to get people recommending your business?Not surprisingly, what makes consumers want to recommend a business hasn’t changed much over the past couple of years — that’s because what makes up good, quality products and services doesn’t really change much. It’s worth calling out, however, that while discounts and cheap prices are one reason consumers recommend your business (more on that next), it really comes down to how you make them feel. If you’re friendly and reliable, you’re instilling a sense of trust in your customers — that sense of trust is what makes them feel confident that if they recommend you, that experience will be replicated.How Important Are Coupons, Really?Uh, kind of important. Yes, you must instill a sense of trust in your customers so they know their friends, family, and colleagues will have a similarly great experience; but these are trying times. People like to save some moolah!Not only has the number of people who would recommend a local business based on great value, offers, and discounts increased dramatically in the past two years — from 52% in 2010 to 66% this year — but also, the number of people who wouldn’t recommend a business for these reasons has decreased by 7%! And while I could just tell you that your marketing takeaway from this data is to whip up some Facebook coupons, what’s most interesting to me is the inclusion of the word “value” in this research. Your products and services don’t have to be cheap or discounted to get consumers talking about it — the price they pay, whether high or low, has to be equivalent to what they are receiving. It’s when customers get an amazing value for the price they paid, no matter how high, that they’ll begin telling everyone they know about it.Tell a Friend! I’ll Make it Worth Your While ;-)You may have caught a data point above that said only 16% of consumers will recommend your business just because you explicitly asked them to. Pretty low, but still, not shabby for very little effort. Well what if you not only ask them to, but also incentivize them to recommend your business? Here’s what they’ll do:The results run the gamut. Although it’s less than a couple of years ago, some people will recommend your business if there’s some sort of personal incentive, while others are adamant about not doing it. Still others are on the fence, presumably only doing it if the offer is right. It makes sense — some businesses pull off the incentivized recommendation really well, while others struggle.I was at Starbucks yesterday, in fact, and saw a promotion that asked me to recommend Starbucks, and in return, they would make a charitable donation. In that scenario, I anticipate a lot of those who answered “Maybe” could be swayed into the “Yes” column — because you feel good about inciting a charitable donation, and Starbucks feels good about getting more business. It’s when the incentive is simply self-serving (“Recommend us to a friend and get $1 off your next purchase of $1,000 or more … when redeemed between the hours of 10:15 PM and 10:30 PM … only on Tuesdays!”) or just plain not enticing (“Share this email to be entered into a raffle to win a $5 coupon!”) that your offer is unlikely to get consumers gabbing about your business.Are these findings consistent with how your local business gets recommendations?Image credit: Caitlinator Marketing Datalast_img read more

Free Content Creation Templates, Beautiful Facebook Cover Photos, and More in HubSpot Content This Week

first_imgLadies and gentlemen: It’s time to get inspired. It’s time to push the boundaries, to flex your creative muscle, and — to quote a (slightly crazy) friend — to become a content creation “monster beast.” (Don’t worry, that’s a good thing.)Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Attaining monster beast status isn’t easy. First off, you need to be prolific. Think Mozart: the dude composed more than 600 works in his 35-year lifespan! But quantity is by no means the most important factor here. While Mozart’s fame is derived in part from his prolific nature, he’s more famous for the quality of his symphonies, sonatas, operas, and concertos.To help you become said monster beast, we’ve highlighted some Inbound Hub blog articles from the past week that can help. So, throw on Serenade No. 13 (my favorite), read through the posts below, and soak up some content creation inspiration.35 Free Templates to Make Content Creation Faster & EasierThis just in! “Writing” and “creating content” are NOT synonyms. Ebooks, infographics, press releases, SlideShare presentations, and other popular content formats require more than just typing some text. To help you out with the design- and layout-side of things, we’ve put together these 35 free content creation templates.10 of the Most Stylish Facebook Cover Photos You’ve Ever SeenIf one of these beautiful Facebook cover photos passed you on the street, you’d probably stop in your tracks, turn your head, and deliver a Looney Tunes-esque whistle of approval. Alright, that reaction might be a bit over the top (not to mention inappropriate). But by reviewing these stellar cover photo examples, you can see how businesses are using beautiful design to attract and engage social media users.Marketing Heroes of the Week: British Airways, Coca-ColaOver on our new Up and to the Right section, Dan Lyons has rounded up some of the biggest marketing wins (and trainwrecks) from the past week. A perfect post for getting caught up on the latest marketing news items, this week’s edition includes a “magical” British Airways billboard as well as an ad-suspending act of charity from Coca-Cola. Learn more in the insightful post.9 Reasons No One Is Reading Your BlogCan you think of anything worse than spending a ton of time and energy writing post after post, only to discover that no one is reading your blog? Just as I suspected: You can’t think of a single thing that’s worse (because not being able to engage people with your content is the WORST). Don’t worry. Read this recent post and you’ll be able to diagnose the cause of your no-blog-reader-itis in no time.Top Five Insights Shaping the Future of Sales From Dreamforce 2013Dreamforce 2013 has officially come to a close. Salesforce CEO Marc Benioff has relinquished his microphone, some 135,000 attendees have all returned home, and Alec Baldwin has gone back to his day job: yelling obscenities at the paparazzi. Didn’t make it to the event? We’ve summarized the most important takeaways from Dreamforce 2013 in this post.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Topics: Originally published Dec 1, 2013 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Imageslast_img read more

7 Current Design Trends Every Marketer Should Know

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Design Trends Truthfully, not all of us have the best design chops — but that doesn’t mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you’ll find yourself dragged into a project like a website redesign. Suddenly, it’ll feel like you’re in a foreign country and you can’t understand or speak the language, but you somehow have to navigate it all. Luckily, it’s easy to save yourself from feeling lost in the next design project you’re collaborating on — you’ve just got to do your homework.This article is a great place to start your research. Compiled just for marketers, here are the top current graphic design trends you should know about. 1) Flat Design Flat design eliminates shadows and other design features that make graphics look three-dimensional. Skeuomorphic design is outdated — the digital world no longer pines after a midway design featuring “real-world” details such as stiff computer folders or copied lines on a calendar app. Flat design requires less complex coding and images, instead including more white space, larger buttons, and clearer font.Gadget Flow is an example of a website that has flat design. Notice the consistently flat lines — especially on the calls-to-action (CTAs) and image corners. center_img Originally published Oct 30, 2014 6:00:00 AM, updated February 01 2017 What are the benefits? Because of its reliance on white space and large, digital-based images, flat design makes websites faster to load and renders properly across all devices. This clean, modern, and organized design is also appealing to businesses looking to make their designs more “modern.” 2) Infinite Looping Videos These videos are seamlessly weaved into the header of a webpage — no play button or flash needed. These videos display various moving scenes, yet remain static on the page. Karma Wifi’s website has an awesome looping video as the homepage header. Seen below, Karma’s video creates a striking introduction to the brand and blends into the design of the entire website. What are the benefits? Web graphics are now about creating emotional connections and telling a story through content — this feature spearheads the beginning of a company’s “story.” And because it’s moving on the page, people will be more likely to notice it, and maybe even click on it to watch a longer video or visit a landing page.Interested in creating this infinite looping videos on HubSpot’s COS? Learn how on the Design Hub Blog. 3) Detailed Cut-Out Images With Solid Light BackgroundThis web graphic is made up of a detailed cutout image laid on top of a nearly or completely solid color background. This style of graphic is continuously being featured on top rated design websites’ product pages. Hint: You can find this trend on Apple’s product pages. BeoPlay’s A9 product page is another great example of this style of graphic. What are the benefits? Playing into the popular minimalistic design trend, this style of graphic calls attention to the product. Customers can really focus on a product’s features. This style of graphic is especially great for parallax scrolling and one-page websites; with a light background, the image can easily transition into a different section of the page. 4) Custom Illustrations and Icons Say goodbye to awkward stock photos and hello to custom animations as one of the latest design trends. Whether they are educational, product-orientated, or culture-based, custom illustrations are can be a central design tactic for some companies.Some custom illustrations tell an interactive story such as Coke’s building of memories asset, which allows visitors to use their mouse to climb up a urban skyscraper. Other websites such as Spokes website use these illustrations and parallax scrolling to explain the purpose behind the company’s products. What are the benefits?Illustrations are created to match the company’s mission statement and overall values. They allow the visitor to interact with the company in a fun, playful, yet informative way. It also helps users identify what content “belongs” to a company. In the words of HubSpot web designer, Anna Faber-Hammond, “An customized icon set that is consistent across a site helps create visual recognition for a company website and explains key messages to users beyond the typical type and copy.” 5) Grid Design Whether it comes across as clean, sharp, stately, or quirky, grid design can be used for a variety of purposes. Giving visitors a glimpse into different facets of a website’s content, grid design is kind of like a collage, emphasizing visuals and bold text. This design can be used for solely organizational purposes, like Curioo’s elegant grid-style blocks, or for emphasizing the company’s uniqueness, like Joost Huver’s website does. The New Design Project does both. On their homepage, this interior design company uses large blocks to quickly show visitors samples of their work and have a link attached to lead visitors to more information about that specific project. What are the benefits? Grid design can turn cluttered content and an assortment of company case studies into an organized and sleek gallery that links to important parts of your website. It highlights a website’s key assets and navigates visitors to the next steps on the website that are most important to the company’s overall goals, such as finding out more about a product or filling out a landing page form. 6) Fixed Header Bar A fixed header bar lives on the top of a website — and remains at the top of a page no matter how far down a visitor scrolls down on a page. Although this is a feature a developer will have to code, it also is a graphic design element because it ties together the entire look of a website. For example, LevelFoods has a fixed header bar with colors and typography that match the rest of the website’s design patterns.What are the benefits?Fixed headers make it easy for visitors to navigate the website from any page they’re on. Most visitors are not willing to spend time searching for a page on your website — they want to find it the second they land on page. The fixed header helps guide visitors wherever they are on the site. The fixed header also allows marketers to highlight important pages, build branding across the website, and show vital CTAs in a prominent position across the website. 7) Unique Geometric Shapes Web design is also moving toward incorporating unique geometric shapes — not just typical squares and rectangle.Lacca’s website has created an origami triangle shape for it’s navigational bar on its homepage to illustrate different paths throughout the website in a standout way. The two overlapping large background images also vary from the typical rectangular content containers.What are the benefits?This web graphic design trend is typically bright and original, creating an opportunity for symbolic branding. Similar to block design’s purpose, varying geometric shapes is a more standout design element. This graphic design also allows room to incorporate various other previous trends without overpowering the visitor. A pro tip from Faber-Hammond on using geometric shapes in your design: “Designing with unique shapes can be great. But it’s important that if you get creative, you also make the web design clear. Use user testing to ensure that your visitors are interacting with it and can still find the correct information.”What other current graphic design trends do you think will improve a website’s overall look and functionality? last_img read more

10 Simple Tips for Looking Good on a Video Conference Call [Infographic]

first_img Originally published Feb 16, 2015 12:00:00 PM, updated February 01 2017 107SaveWhat tips do you have for looking good on your webcam? Share them with us in the comments below. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:center_img Video chatting, video conferencing, and even video interviewing have become increasingly popular ways to communicate “face-to-face” from a distance. But looking good on camera isn’t as simple as combing your hair and putting on a decent shirt. Things like lighting, background, and background noise can make or break the impression you make on video. Plus, things like having other programs running simultaneously can really slow down your connection.What else do you need to keep in mind in order to look great on a webcam call? The folks at Mixergy and Lemonly created the infographic below that’s chock full of tips to help you get ready for your close-up. Check it out.107Save Remote Workinglast_img read more

Is This Copyright Infringement? What Images You Can & Can’t Share [Infographic]

first_img Copywriting Topics: Sharing is caring, right?Well, yes … but when it comes to sharing other people’s images, there are a few restrictions. When someone creates an original image, they automatically own rights to that image. And when one of the rights to that image is used without the creator’s consent, that’s called copyright infringement — and it’s a big deal.On the other hand, there are certain circumstances under which you can share images on your blog without asking permission under what’s called the Fair Use Doctrine.Download the free stock photos you’ve been searching for here, no attribution required…. So what does that all mean? What exactly are the rights people have to the images they create? When is it okay and not okay to use other people’s images without permission? And where are good places to look for pre-approved images? To learn the answers to these questions and more, check out the infographic below from Vound and Intella in partnership with Ghergich & Co.345Save 345SaveThis blog post has provided information about the law designed to help our readers better understand the legal issues surrounding internet marketing. But legal information is not the same as legal advice — the application of law to an individual’s specific circumstances. Although we have conducted research to better ensure that our information is accurate and useful, we insist that you consult a lawyer if you want professional assurance that our information, and your interpretation of it, is accurate. To clarify further, you may not rely upon this information as legal advice, nor as a recommendation or endorsement of any particular legal understanding, and you should instead regard this article as intended for entertainment purposes only.center_img Originally published Sep 23, 2015 12:00:00 PM, updated August 29 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Psychological Concepts That’ll Strengthen Your Social Media Strategy

first_img Topics: Originally published Jun 17, 2016 6:00:00 AM, updated July 28 2017 Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior.Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us haven’t considered how seemingly innocuous things like social media can have a strikingly similar effect on both our minds and behaviors. And as marketers, this is something we should be thinking more about. Any interaction your brand has with a potential customer on social media influences both their conscious and unconscious perception of your brand or company — you probably know that already. But perhaps you’re not aware of how those interactions fully play out, and to what extent.For example, there’s plenty of research that suggests social media usage actually triggers the release of dopamine, causing you to experience a rush of positive feelings every time you post, share, Like, comment, and so on. Not to mention, social media interactions can actually increase bonding between individuals, as we tend to view engagement as an act of human acknowledgement.But there’s even more to it than that. In fact, there’s a lot more going on inside the minds of our followers when they explore and engage on social media than we think. To shed some light on the situation, let’s explore a few psychological concepts as they relate to social media. 5 Psychological Concepts That’ll Strengthen Your Social Media Strategy1) NeuroplasticityThe human brain is constantly altering its behavior and responses to stimuli based on new experiences — this is nothing new. However, the growth of the internet (social media, in particular) has forced our brains to become even more adaptable.  This type of evolution is called neuroplasticity, and the quick, constant evolution of the social media sphere has increased its speed and effects on our collective brains over the past decade or two.For marketers, the intersection of neoplasticity and social media results in two key takeaways:Shortened attention spans = the need for bolder, digestible messaging. Due to the onslaught of information coming at us from various platforms and devices, our attention spans are increasingly divided. In fact, a study from Microsoft reported that people tend to lose concentration after just eight seconds. For marketers, this means finding a way to devise easily digestible messaging that stands out enough to capture the interest of our audience. To give you a better sense of how to craft this type of messaging, check out this post on successful brands on Twitter. From General Electric to Charmin, these brands are finding unique ways to nail their social presence and messaging, while keeping their followers super engaged. Increased multitasking = the need for multi-channel marketing experiences.Secondly, we’ve quickly become a society of multitaskers. And our ability to multitask and interact in several different ways at the same time has trained our brains to continuously switch gears.The same study from Microsoft identified three natural attention modes that reflect consumer use of digital technology. One of which they referred to as attention ambidextrous mode, in which we “blend tasks together across devices.” We do this because we feel it enhances productivity — whether or not that is true is an entirely different argument.For marketers, this desire to multitask presents another interesting challenge. And as a result, we’re ultimately tasked with creating multi-touch or multi-channel experiences in an effort to stay top-of-mind with consumers. To help you devise a social media strategy that spans across multiple platforms, start by reading this handy guide on how the news feed algorithms work on Facebook, Twitter, and Instagram.2) NeuroeconomicsThe study of neuroeconomics, a combination of economics, psychology, and neuroscience, has become an interesting field for marketers to explore.Why? In short: Neuroeconomics focuses on how the aforementioned fields intersect, and how various factors affect human thought processes and decision making. For marketers, understanding the inner workings behind this type of human behavior is really valuable.  Paul J. Zak, a professor at Claremont Graduate University, is responsible for popularizing the term “neuroeconomics,” and he has a fascinating perspective on what fuels our decisions, desires, and actions when engaging on social media. For instance, a lot of Zak’s research is rooted in the idea that social media has the ability to increase our oxytocin levels — a hormone that’s best known for fueling the bond between mothers and babies. And according to an article from Fast Company, Zak sees oxytocin as “the ‘social glue’ that adheres families, communities, and societies, and as such, acts as an ‘economic lubricant’ that enables us to engage in all sorts of transactions.” In other words, the release of this hormone can have a serious impact on the way we interact with friends, family, and brands on social media. And eventually, it can influence our buying decisions.Check out this video from the Fast Company article for a peek into how Zak sees this concept, and the presence of oxytocin in social media usage, unfolding in favor of brands:3) Transactive MemoryHumans have a “transactive memory.” In other words, we rely on social support — or “external memory aids” — to piece together our own memories.As Malcolm Gladwell, author of The Tipping Point, put it in a 2000 interview with The Atlantic:Memory is a social construct: we store important pieces of it in our friends and our co-workers and so forth.”However, social media has taken this concept to the next level, since we can maintain larger digital networks (both in regard to numbers and reach) than we can in real life.Of course, this has taken its toll on our collective memory and attention spans — and whether that is a long-term net positive or negative is a subject for another day. However, marketers should consider this when creating and placing content meant for social media.People generally won’t invest a lot of time into anything a brand creates in the first place, but that might not be due to lack of interest. We’re just becoming quicker decision makers in regard to what is worthy of our attention. Therefore, not only does a given piece of branded content need to have an eye-catching initial hook, it needs to come from a source that the target deems trustworthy and authentic — someone who triggers that transactive memory.4) FOMO: Fear Of Missing OutChances are that you are familiar with the term “FOMO” — or fear of missing out on a fun or exciting activity.This concept is hardly new, however, it has significantly evolved as we’ve begun to document much of our day-to-day activities on social media. These days, we don’t have to wait for a friend to tell us they are doing XYZ to trigger feelings of exclusion. In fact, all it takes is a quick scroll through your social media feed to spark this type of anxiety. And this is something that brand marketers can use to their advantage in the social sphere.Nearly everyone follows at least a few brand accounts on social media — whether it be Instagram, Twitter, Facebook, Snapchat, etc. For brands, this means there is an opportunity to tap into this psychological fear to suggest that your audience could be missing out if they don’t buy your product, or attend your webinar, or check out your new website, or … well, you get the point. Generating a little anxiety and jealousy goes a long way towards establishing a connection with your target audience, but be sure to use the tactic wisely. Some research suggests that there are several real consequences of FOMO — such as “increased dissatisfaction with one’s life” and a “decrease in privacy” — so for the sake of others, keep things friendly.To help, here’s a great example from the folks at SXSW of how to tap into FOMO the right way:5) Status AnxietyAt this point, we’ve established that social media can make us anxious or trigger negative emotions … but that doesn’t mean we have to use it for evil. Just like we found a positive way to spin the concept of FOMO, we can do the same for status anxiety.Here’s the thing: Humans have had some level of status anxiety for as long as we’ve formed tribes and gathered into groups. We want to be perceived highly. We want to be desired. We want to be thought of as intelligent, attractive, and humorous. And we want to be seen as a valued member of the group.Essentially, we want to be liked — and we want to be “Liked” on social media, too. But growing your Likes, followers, and engagement is a two way street: you have to Like people back, and make them feel good about their interactions with your brand in a way that goes beyond mere reciprocation. You need to do something that is going to elevate their status amongst their peer group.For marketers, this might mean rewarding the MVPs of your audience with social media shoutouts, or giving them exclusive invites or content that they can share with their followers.The ones who get the direct rewards will get the happy chemical reaction, and everyone else will be just feel a little anxious for being left out — which can do wonders in terms of sparking new participation and engagement.How do you use psychology to inform your social media strategy? Share your favorite tips and concepts in the comments below. Don’t forget to share this post! 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Here’s How Featured Snippets Work, According to Google

first_img Google Updates Then, there was the issue of how this would change the concept of “position one” on the search results page (SERP) — would anything below the featured snippet even matter anymore?And as Sullivan noted, Google found that the featured snippets did, in fact, drive traffic — to the sources of information within them. Position one, it turned out, might become obsolete after all.Simply put, “you don’t get as much organic traffic from being in position one when there’s a snipped above your search result,” says HubSpot’s SEO Associate Marketing Manager Padraig O’Connor. “They take clicks away from the search results beneath them, which is why businesses can’t afford to not optimize their content for featured snippets.”Back in December, we wrote about our own research on just how much featured snippets eat into blog traffic. Consider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks. The second result accounts for 18%, and the rest, 11% or under.But when the SERP does feature a snippet, we found that it does receive a high ratio of clicks — about 50%, versus the 33% received by the position one result on SERPs without one. That means that when there’s a featured snippet, it decreases clicks on the remaining results below it to the point that some of the top 10 become nearly obsolete.But the featured snippet doesn’t always drive clicks. Remember that Google itself noted predictions that once users saw the information they were seeking in the featured snippet, they might exit and move on. According to O’Connor, those predictions were accurate. “Sometimes people find the answer they wanted from the snippet and don’t click any result. We know this from experiments our SEO team ran here at HubSpot,” he explains, noting a test in which we found that our post on Facebook cover photo tips appeared as the featured snippet in results for the query, “Facebook cover photo dimensions” — but didn’t drive clicks.”As a result,” O’Connor says, “it’s important for marketers to add a ‘hook’ in their featured snippets that makes people want to click through.”Google doesn’t always get the featured snippet right — which makes it even more important.The introduction of featured snippets, like many of the other ways Google has changed its algorithm, was meant to solve for the user.”We believe this format will help people more easily discover what they’re seeking,” Sullivan wrote in his blog post, “both from the description and when they click on the link to read the page itself.”And while that path was seemingly paved with good intentions — Google didn’t always get it right. In fact, our research found that only 7% of people actually trust featured snippets — and that 21% never trust them.My own, lighthearted research supported these findings, like when  I searched for, “Why are dogs the best?”While the featured snippet gives me some nice information about the history of dogs becoming domestication, it doesn’t really tell me anything about what, specifically, makes them such great little creatures. Four-legged friends aside, Sullivan admitted that Google itself has realized some of its less-than-accurate featured snippet results, using the query “how did the Romans tell time at night” as an example.Source: GoogleNotice that the query specifically asks how this works at night — when a sundial, which is the method indicated in the featured snippet on the left above, “would be useless,” as Sullivan put it.But Google is investing efforts into optimizing featured snippets results to reflect accurate information that better aligns with the user’s full query, which is illustrated by the newer (correct) featured snippet on the right in the image above.That Google is making such an investment, says O’Connor, should give marketers pause — and the realization that Google is only placing a growing amount of importance on the featured snippet on SERPs.”This highlights that Google is doubling down on featured snippets,” he explains, “and marketers need to optimize their content if they want to be featured.”Voice search is going to shape the way this works.When Sullivan explained the reasoning behind Google’s introduction of featured snippets, he made a short, but extremely important point:”It’s especially helpful for those on mobile or searching by voice.”In May 2016, Google CEO Sundar Pichai noted in his I/O keynote that 20% of its mobile app and Android device searches were executed by voice — a figure that has likely only increased in the roughly 20 months since it was first unveiled, especially when you consider the near-saturation of the voice assistant device market.In other words, the way people are searching is evolving — quickly.  A growing number of people are becoming personal assistant device owners, and therefore executing a larger number of voice search queries. Just have a look at this more recent data from Google:So, what does this mean? With more people seeking information by voice — and with Google Home, for example, delivering that information by way of a spoken featured snippet — marketers will have to consider these multiple levels and methods of search when it comes to optimizing their content.Of course, optimizing for voice search won’t result in more clicks. Google Home does typically cite the result of the featured snippet in a spoken result, and there are options to learn more through its app, but most users will not get to the point of clicking when seeking information by voice.Nonetheless, this continued evolution of search — and Google’s growing emphasis on the featured snippet — does have crucial implications for search marketers and the way content is optimized. “With the increase in new features in the search results page, most notably Featured Snippets, and the increased importance of voice search, the way that marketers think about optimizing content for search has shifted a lot,” says Matt Barby, HubSpot’s Director of Acquisition. “It’s tough to predict how Google will ultimately enable searchers to consume that content, so creators have to optimize for multiple outcomes at the same time.”Sullivan’s blog post, however, was just one in what Google says will be a series on how its search engine works, so it’s possible that it will continue to shed light on its plans for the delivery of search results — by mobile, desktop, or voice.Following experiments run by HubSpot’s Matt Barby, HubSpot research has released a report on the best way to optimize your content in order to capture the featured snippet: HubSpot’s Guide to Winning Google’s Featured Snippet. “It’s the wild west here,” says HubSpot SEO Manager Victor Pan. “Businesses with experimentation and agility in their DNA will be the ones that win.”Featured image source: Google Friends, I have a confession to make. There are moments when I obsess over Google’s algorithm in the same way that certain movie characters might obsess about their exes.I mean, we all do, right? After all, just look at how much my colleagues and I discussed it right here on the Marketing Blog. Here’s what Google did this month. Here’s what Google’s doing next. Here’s how search is changing. Here’s how it works.Access Now: 22 SEO Myths to Leave Behind This YearAnd now, Google itself has decided to carry its own torch on that last part — how it works.Most recently, Danny Sullivan, Google’s public liaison for search, published a comprehensive blog post on the search engine’s featured snippets: the concise responses to search queries that appear above general results.The post dives into what a featured snippet might look like depending on how a search was conducted (like voice or mobile), or what information is being requested.Sullivan also acknowledged where Google has gone wrong with featured snippets, and how it plans to approach them moving forward.Naturally, my team had our own take.What Is Google’s Featured Snippet?A featured snippet is a concise response to a Google search query. It’s displayed on top of the general results, and also includes the page’s publication date, title, and URL.Featured snippets drive traffic — but not always.When featured snippets first began appearing in Google search results in January 2014, it immediately caused chatter among marketers and SEOs alike. And as Sullivan acknowledged in his blog post, many were concerned that traffic would drop — as a result, for example, of users finding the information they needed right away from the featured snippets, therefore not clicking to visit any sites. Topics:center_img Originally published Feb 5, 2018 7:00:00 AM, updated February 22 2018 Don’t forget to share this post!last_img read more

8 Types of CTAs you Should Be Using in Your YouTube Channel

first_img5. Lead Generation CTAIn addition to using blogs, social media, and email marketing to promote your top performing lead generation content, you can also attach them to your YouTube videos. These videos can either educate your viewers on the same subject matter as your lead generation content or they can preview it, like this HubSpot video below:6. Drive to Website CTAWhen college students are in the midst of a two hour YouTube binge fest, you can probably blame Jimmy Tatro for it. He’s built an incredibly loyal and engaged following by making hilarious videos that millennials everywhere can’t get enough of.One way he monetizes his channel’s popularity is by placing an end-of-video CTA that drives viewers to his clothing store, where he sells shirts that rep his YouTube channel, LifeAccordingToJimmy, and his YouTube show, The Real Bros of Simi Valley.If you have a very loyal and engaged YouTube audience like Jimmy Tatro does, try guiding viewers to your product page after they watch your videos. When they’re hooked on them and love your brand, they’ll definitely be willing to support you. 2. Suggest Another Video CTAIf your audience starts dedicating entire YouTube watch sessions to only your videos, your brand trust and affinity will skyrocket. This will also boost your videos’ watch time, which is significant factor in the YouTube ranking algorithm.To get your audience to keep watching your videos one after another, you should suggest related videos that they’re more likely to watch than the suggested videos YouTube’s autoplay function recommends.Yes Theory does an excellent job of this. At the end of each of their videos, they prompt viewers to click on videos that are most relevant to the one they just watched, which has helped their channel garner over 128 million video views and 1.4 million subscribers.3. Subscribe to Channel CTASubscribers are important to your channel because YouTube will send them notifications about your new videos and feature your videos on their homepage. This means they’ll see your videos more frequently, which will help you generate more views.Subscribers tend to watch your videos longer than non-subscribers too, so the more subscribers you have, the more watch time your videos will accumulate, and the more likely YouTube will rank them higher on search and feature them in the related section.YouTube also keeps track of the number of viewers who subscribe to your channel right after watching one of your videos. So if one of your videos attracts a lot of new subscribers, they’ll reward it with higher rankings and more features in the related section.Business Insider does a great job of driving YouTube subscriptions by featuring an engaging CTA during their videos’ last 15 seconds, giving users ample time to subscribe. 4. Follow On Social Media CTAIf your audience likes watching your YouTube videos, they’ll probably enjoy consuming your content on social media too. By putting social media buttons in your videos, your most loyal YouTube subscribers could also turn into your most engaged social media followers.Walt-Disney leveraged social media buttons by placing them at the end of Moana’s trailer on YouTube. This encouraged people to follow the movie on Facebook, Twitter, Instagram, and Tumblr, allowing Walt-Disney to consistently push content about Moana to their new followers and generate more hype and awareness for the movie. Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? They would instantly cover your screen, screaming “Subscribe to my channel!” or “Watch my next video!”, forcing you scurry over to your mouse and click exit on every bubble before they completely ruined the beginning of the video you were trying to watch.These omnipresent bubble CTAs would always get on your nerves, but YouTube decided not to get rid of them entirely.Level up your YouTube channel with these free, customizable banner and thumbnail templates.They knew how important CTAs were for channel managers to boost views, watch time, and subscriptions, so, over the years, they made a concerted effort to keep enhancing their call-to-action capabilities. Today, CTAs more seamlessly blend into videos, and provide a much better user experience.YouTube CTAs can be a valuable way to drive viewers to your website and social media pages, so read on to learn about the eight types of YouTube CTAs that’ll not only boost your YouTube presence, but your entire presence online.8 Types of CTAs you Should Be Using in Your YouTube Channel1. Beginning of the Video CTAAccording to KissMetrics, 20% of viewers bounce from videos that are only 1 minute long and 40% of viewers bounce from videos that are 2-3 minutes long. If a significant chunk of your viewers bounce from your video before they even reach the CTA, placing it at the beginning of the video and leaving it there until it ends could generate more clicks. People who usually bounce before your video ends will have a chance to click on it, and the people who watch the video all the way through, who are also most likely to complete your desired action, will have a chance to click on it too. 7. Description CTAIf you don’t want to bombard your audience with pop-up CTAs during your video or if you run out of room to place CTAs on your end screen, you can use the description section of your videos to encourage viewers to take a desired action — most people read descriptions before or after they watch a video.Conor Maynard is a singer who uploads viral covers on YouTube, and he attracts subscribers, Spotify streams, and social followers by promoting his channel page, Spotify page, and social profiles in the description of his videos.8. Auditory CTAAbout a month ago, Backlinko analyzed 1.3 million YouTube search results and discovered a statistically significant correlation between comments and ranking. They also discovered when viewers share your videos on social media through YouTube’s own social buttons, they’ll boost your video rankings. Since YouTube uses video comments and social shares to gauge whether your video is high-quality, you should ask your viewers to share your video on social and spark debate in the comments by asking them to continue the conversation your video started. Originally published Apr 30, 2018 6:00:00 AM, updated October 30 2019 Topics: Youtube Marketing Don’t forget to share this post!last_img read more

Legendary Rocker French Elvis Johnny Hallyday Dies At 74

first_imgNews The electrifying performer who had been wowing crowds since his arrival on the French music scene in 1959 diesNate HertweckGRAMMYs Dec 6, 2017 – 2:41 pm French rock and roll star Johnny Hallyday, known as “French Elvis,” died on Dec. 6 at age 74. According to Reuters, Hallyday had been hospitalized in Paris on Nov. 17 and treated for respiratory difficulties and had been undergoing lung cancer treatments.Hallyday’s prolific career spanned nearly six decades and yielded dozens of albums, a litany of hits and film appearances. After first seeing Elvis Presley, Hallyday decided he wanted to be a rock singer, and made a name for himself in the early 1960s with French-language covers of early rock hits, including Chubby Checker’s “Let’s Twist Again” and Jerry Lee Lewis’ “Whole Lotta Shakin’ Going On.”In the late ’60s, Hallyday updated his sound by forming a new band, the Blackbirds, to match the growing influence of R&B. He eventually incorporated a more psychedelic sound. In fact, the Jimi Hendrix Experience played their first gig opening up for Hallyday in October 1966, according to Billboard.In 1972 Hallyday moved to Memphis, Tenn., and eventually Los Angeles while continuing to land hit records in France. In addition to appearing in Jean-Luc Godard’s film Détective, Hallyday released successful albums through the 1990s and 2000s before announcing his farewell tour in 2009, which included a free show at the foot of the Eiffel Tower for a crowd of 800,000.The singer continued to perform into his retirement, despite battling colon and lung cancer. As recently as 2014, he released an album produced by Don Was called Rester Vivant and performed a run of shows in Las Vegas with fellow French singers Eddy Mitchell and Jacques Dutronc.Soul Singer Charles Bradley Dead at 68Read more Email French Rocker Johnny Hallyday Dies At 74 legendary-rocker-french-elvis-johnny-hallyday-dies-74 Facebook Legendary Rocker, “French Elvis” Johnny Hallyday Dies At 74 Twitter last_img read more

Harris County Jury Delivers Guilty Verdict for Jordanian Man in Honor Killings

first_img Share Photo: Wikimedia CommonsOn Thursday, July 26, 2018, a Harris County jury delivered a guilty verdict for Ali Mahwood-Awad Irsan. The verdict ended a death penalty trial where the Jordanian immigrant was accused of enlisting his wife and son to commit a pair of “honor killings.”A Jordanian immigrant could face the death penalty after a Harris County jury convicted him of killing his daughter’s American husband and an Iranian women’s rights activist in what prosecutors described as “honor killings.”Prosecutors say Ali Mahwood-Awad Irsan was enraged when Nesreen Irsan left home to marry a Christian and convert to Christianity, so he orchestrated the killings of his son-in-law and his daughter’s close friend who had encouraged the marriage.“Honor and shame, that’s what this is all about,” special prosecutor Anna Emmons told jurors. “You heard him say honor is a big deal to him. And the only way to clean that honor is to kill.”Irsan’s trial in Houston lasted five weeks, but jurors deliberated for just 35 minutes Thursday before convicting him in the deaths of Coty Beavers and Gelareh Bagherzadeh, according to the Houston Chronicle . A sentencing hearing was set to begin Friday. Irsan faces life in prison or the death penalty.Irsan testified that his daughter caused his family pain after running away to marry Beavers, and that Bagherzadeh had encouraged the union.Nesreen Irsan testified that her father forbade her from dating Christians. She said she went to court to obtain a protective order to stop her family from harassing her after she moved in with Beavers.Ali Mahwood-Awad Irsan acknowledged that he violated the protective order by continuing to call his daughter and drive near Beavers’ home. But he said he was concerned his daughter was on drugs and making bad decisions.Among the nearly 100 witnesses in the trial was Irsan’s wife, Shmou Alrawabdeh, who testified last week that her conservative Muslim husband believed he had to kill Beavers to restore his honor. She told the jury that Irsan sneaked into Beavers’ apartment and shot him to death.Alrawabdeh was also charged in the case, but she pleaded guilty to a lesser kidnapping charge in exchange for testifying against Irsan.Irsan alleged in his testimony that his son, Nasim Irsan, was selling drugs and had attempted to poison him. Nasim Irsan, 24, is being held in Harris County jail on capital murder charges in the two slayings.last_img read more

Seismic data suggests slow slip events may presage larger earthquakes

first_img © 2016 Phys.org More information: N. Uchida et al. Periodic slow slip triggers megathrust zone earthquakes in northeastern Japan, Science (2016). DOI: 10.1126/science.aad3108AbstractBoth aseismic and seismic slip accommodate relative motion across partially coupled plate-boundary faults. In northeastern Japan, aseismic slip occurs in the form of decelerating afterslip after large interplate earthquakes and as relatively steady slip on uncoupled areas of the subduction thrust. Here we report on a previously unrecognized quasi-periodic slow-slip behavior that is widespread in the megathrust zone. The repeat intervals of the slow slip range from 1 to 6 years and often coincide with or precede clusters of large [magnitude (M) ≥ 5] earthquakes, including the 2011 M 9 Tohoku-oki earthquake. These results suggest that inherently periodic slow-slip events result in periodic stress perturbations and modulate the occurrence time of larger earthquakes. The periodicity in the slow-slip rate has the potential to help refine time-dependent earthquake forecasts. Scientists the world over have for years been searching for a way to predict when an earthquake will strike, with enough certainty to warn people in the area. To date such efforts have come up empty, though much has been learned in the process. In this new effort, the researchers report that they believe they may have found a possible indicator of an impending quake, and it is based on what are known as slips, small underground movement similar to earthquakes, but which happen so slowly that they don’t cause damage or even register on seismic monitors—the only way to detect them is to use GPS equipment.To come to these conclusions, the researchers analyzed seismic data for Japan’s two largest islands, going back to 1984. Doing so led to the identification of 1,500 instances where there appeared to be a pattern of repetition—that allowed them to estimate the speed at which the tectonic plates below were moving. They then used statistics to correlate slippages with non-repeating measurable quakes with a magnitude of 5 or higher. Doing so revealed that there appeared to be a speedup in slippage just prior to major earthquakes. The team also looked at GPS data, which can actually be used to measure tectonic shifting, and report that it matched the rates they had calculated earlier.The team acknowledges that much more work needs to be done before it can be confirmed that GPS monitoring devices could one day offer an early warning system, but suggest their research shows that there is the potential for such an outcome. This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Seismogram being recorded by a seismograph at the Weston Observatory in Massachusetts, USA. Credit: Wikipedia (Phys.org)—A team of researchers, two from Tohoku University in Japan and two from the University of California in the U.S., has found evidence that suggests that a speedup in small underground deformations may occur prior to larger earthquakes, possibly providing a means for sounding a warning. In their paper published in the journal Science, the team describes how they pored over seismic data that spanned 28 years and which included approximately 6,000 seismic events, and what they found as a result—they also suggest that their findings might one day lead to a true earthquake early warning system.center_img Study results suggest slower seismic waves due to quakes may signal weak spots in crust Journal information: Science Explore further Citation: Seismic data suggests slow slip events may presage larger earthquakes (2016, January 29) retrieved 18 August 2019 from https://phys.org/news/2016-01-seismic-events-presage-larger-earthquakes.htmllast_img read more