MNF will withdraw support to NDA over Citizenship Bill if situation arises: Zoramthanga

first_imgMizoram Chief Minister Zoramthanga said on Thursday that the ruling Mizo National Front would not hesitate to snap ties with the National Democratic Alliance (NDA) if the Citizenship (Amendment) Bill is not revoked. Addressing MNF workers at Aibawk village near here, Mr. Zoramthanga said that the party and his government had been making all-out efforts to ensure the defeat of the bill.“The ruling party would withdraw its support to the NDA if situation arises,” he said. The Citizenship (Amendment) Bill, passed by the Lok Sabha on January 8, seeks to grant Indian nationality to non-Muslims who fled religious persecution from Bangladesh, Pakistan and Afghanistan, and entered India before December 31, 2014.“The state cabinet adopted a resolution opposing the proposed legislation and I have met both the prime minister and the Union Home minister to inform them about our opposition to the legislation,” the MNF chief said. The party would be at the forefront of the movement against the proposed bill, Mr. Zoramthanga asserted.“The bill should not be enacted as it does not value the historic Mizo accord signed between India and the erstwhile underground MNF in 1986,” he added. The Mizo National Front was formed in 1950s to protest against the inaction of the central government towards the famine situation in the Mizo areas of Assam. Following years of underground activities, it signed the Mizoram Accord with the Union government in 1986, renouncing violence. The party cruised to an absolute majority last year, winning 26 of the 40 seats in the Mizoram Assembly.last_img read more

SPORT-PAK-REAX 2 LAST

first_imgFormer Test opener and head coach Mohsin Khan said Former Test opener and head coach Mohsin Khan said Pakistans defeat in the third ODI was very disappointing. “Where are we going in this format. It is going to be a big challenge now for coach Mickey Arthur to replicate his success of the Test matches into limited over cricket,” he said. Mohsin felt that Arthur needed to think hard on how he could change the fortunes of Pakistan in ODI cricket. “It is going to be a tough test for him. While we have a settled Test side and are number one, it is exactly the opposite in ODI cricket,” he lamented. The series defeat has left Pakistan in a precarious position as they were already languishing at ninth position in the ICC ODI rankings before the start of the rubber in England. A source in the PCB told PTI that a meeting would be held before the team leaves for UAE for the home series against the West Indies. “The meeting will be held once the two top PCB officials, Shaharyar Khan and Najam Sethi also return from England. But indications are that the board might now be forced into dropping its support for Azhar,” the source said. PTI Cor CM CMlast_img read more

Asus launches 15.6-inch VivoBook Max X541 notebook at Rs 31,990 in India

first_imgAsus has launched a new 15.6-inch VivoBook Max X541/A541 notebook in India. The notebook costs Rs 31,990 and is already available across all retail partners for buy.  The new Asus VivoBook Max X541 features a 15.6-inch full HD display with eye care mode. The device weighs nearly 1.9 kg. The notebook is fuelled by the 7th generation Intel Core i3 processors clubbed with Intel HD Graphics 620  and 4GB DDR4 RAM  which runs at the speed of 2400MHz.  The RAM can be expanded up to 12GB.In terms of design, the VivoBook Max X541 sports a gaming grade Chiclet keyboard with 2.3mm key travel distance and comes with a 1TB 5400RPM HDD. The device also packs in an optical drive and is backed by a 3-cell 36WHr battery. The touchpad on the notebook has been architectured 11 percent larger than those found on similarly sized laptops and features palm rejection technology for precise input, says the company.Further the VivoBook Max X541 packs company’s ‘SonicMaster’ audio and ‘AudioWizard’ technology that offer better sound delivery.  “ASUS SonicMaster audio, incorporating ICEpower technology, gives ASUS VivoBook Max Series laptops crystal-clear sound delivery. VivoBook Max Series laptops feature a 3W speakers with a 24cc sound chamber, and a special transmission line design to provide rich, deep bass and distinct vocals. On top of that, they’re fine-tuned to give you clearer dialog and true-to-life surround sound,” says the company. The notebook also houses 3W speakers with 24cc sound chambers and a special transmission line design which company states helps to offer rich, deep baseline and clear, distinct vocals. The connectivity options onboard are USB 3.1, USB 3.0, USB 2.0, VGA and HDMI port. The notebook is launched in five colour options- Red, Silver, Chocolate brown, Aqua Blue and White.advertisementAsus launched two models of VivoBook Max in India- X541 and A541. Both the models share the same specs and configurations except the A541 comes with Endless OS and Nvidia GeForce GT 920MX 2GB DDR3 VRAM. Also, it costs higher than the X541 model. The A541 variant is selling at Rs 36,990 and offers 2 years of warranty.Asus recently also unveiled ZenPad 3S 8.0 tablet and new variants of ZenPad 10 tablet at the Computex 2017 held in Taipei. While the ZenPad 3S 8.0 is an upgrade to company’s last year launched ZenPad 3 8.0, models Z301ML and Z301MFL are two new variants of ZenPad 10 tablet. ZenPad 3S 8.0  is powered by  Snapdragon 652 Soc with Adreno 510 GPU and runs latest Android 7.1 Nougat OS with ZenUI 3.5 custom skin on top.  The ZenPad 10 with Z301MFL come with 18Wh battery and run quad-core MediaTek processor clocked at 1.45GHz.Also Read: Asus ZenPad 3S 8.0 with Snapdragon 652, 4680mAh battery announced at Computex 2017last_img read more

Which Superhero Are You, When It Comes to Saving?

first_img Post navigation Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Are you a superhero with your money? You are? Great!But here’s the thing — there are so many superheroes, and so many different ways to handle funds, that considering yourself a monetary superhero might actually be considered a form of self-loathing.With that in mind, we thought we’d gather up a few popular heroes and assign them a particular saver type.Which one are you? Are you an awesome savings superhero, or a sad one who might be better living a life of crime?Let’s find out!You Live Simply and Save Every Penny:You are Superman, the Man of Steel with a wallet to match, apparently.You’ve got a good job (newspaper reporter) and a fun hobby (saving the world,) but you don’t really want for money that much.You live simply (the Fortress of Solitude isn’t exactly elaborately furnished,) save your money, and are quite happy this way.In Kal-El’s case, he doesn’t spend money partly because he’s literally an alien, and thus doesn’t need to worry about food, rent or many other human necessities.But he’s a good-looking guy even in Clark Kent form, and could easily blow his earnings on fancy parties, gorgeous lovers, and fancy cars.He doesn’t NEED them, but who truly does? You don’t, for you are a Super Saver! You make your money, spend what you need (since unlike Supers, you have to eat and pay to live somewhere,) and stow away the rest for the future. Lois Lane would be proud.You Save Money, Which You Then Spend Too Early:You’re Wolverine. You are the best at what you do, but this time, what you do isn’t very smart.Aside from a bad attitude and claws of death, you are most known for his hair-trigger temper and an over-reliance on emotions.This has gotten him into more than his fair share of scraps. Luckily for him, he has a near-instantaneous healing factor to save his hairy behind.You, on the other hand, do not, so when you get into trouble — in this case, spending your savings too early on something that maybe wasn’t as necessary as you first thought — there is no magical healing period.Just financial bleeding that you hope never happens again.Wolverine is cool and awesome when battling Magneto, but he is a bad role model for thinking things through.If he didn’t have room and board paid for by Professor X, he’d probably never make rent. And if you prematurely dive into your savings, you likely won’t either.You Want to Save, but Never Have Enough:You are the friendly neighborhood Spider-Man, which is fine except for when you have to be Peter Parker. Because for all his cool powers and dating of Mary Jane, Parker rarely does well for himself.As a mortal, Parker needs to eat and pay rent like any of us. To that end, he delivers pizza and uses his curious ability to take great pictures of Spidey to get work as a freelance photographer.Combined, these two jobs pay the bills, though Parker isn’t exactly living the life of luxury either.His hole-in-the-wall New York City studio apartment is pretty much the envy of no one, but it’s all he can afford.Many of us are in Peter’s shoes.We work hard and would absolutely love to set money aside for retirement (can’t climb on walls and punch bad guys forever, you know,) but every cent we earn goes toward bills in the present.Maybe one day, when things look up and more money comes in, we can put some aside every month. But for now, doing so might mean no lights.You Just Spend, Spend, Spend:You are Iron Man, and Spidey hates your guts. You have more money than you know what to do with, so you do literally everything with it.You remember how earlier we said that Superman COULD spend his money on cars and parties, but chooses not to? Well, you do, along with everything else.It’s a good thing Stark Industries makes a ton of money for you, or you’d wind up broke in under six months.Now, how about those of you with a similar spending habit, but without a billion-dollar industry to continually fund it?If you go out and blow your paycheck on pointless stuff like parties and cars, even if you could easily put $100 or more in savings each week, then you are digging an immense hole for yourself should something bad happen down the line.And if you think that couldn’t possibly happen to you: ask MC Hammer how life was after 1992.You Save Well and Invest Well:You are vengeance. You are the night. You are Batman! And thankfully, not the George Clooney version.You are Iron Man, but with self-control. You have billions and billions of dollars, and your business constantly generates more, but you don’t blow it at all.While you certainly pour money into being Batman, and spend just enough on women and fancy parties to keep up the whole “billionaire playboy” alter ego you’ve got going, the rest of it gets saved and invested in expanding your company.This, in turn, earns you even more money to become an even better Batman.As anyone on the Internet will tell you, the best thing to be in life is to be Batman. Or at least handle your money like he does.Make a good income, save as much as possible, don’t develop any stupid habits (Batman’s a teetotaller, an activity which can save people hundreds, if not thousands, per year,) learn to smartly invest your funds and make them grow, and you’ll never want for anything.Well, maybe some Bat Shark-Repellent. That stuff’s hard to find these days.Mary Hiers is a personal finance writer who helps people earn more and spend less.last_img read more

Who Should You Outsource Social Media to? [Marketing Cast]

first_img Weekly Marketing Cast Who would you outsource your social media and content creation to – marketing experts or journalists? In the previous episode we discussed whether businesses should outsource social media marketing. The topic sparked a healthy discussion, leading to more than 20 thoughtful comments by our readers! If you need some help with content creation and social media marketing, David recommends hiring a journalist. You could outsource to a newspaper reporter, a magazine writer or a photojournalist. “Those people know how to tell a story,” David says. They work well on deadlines and are able to tackle different stories with skill. Inbound Marketing Topics: Hire Journalists of the Originally published May 30, 2011 11:00:00 AM, updated July 08 2013 Don’t Outsource to Marketing Experts  Marketing experts are good at hyping product. But this is not what you need, says David Meerman Scott. You need someone who is good at telling stories. This is the backbone of inbound marketing—creating valuable content to attract visitors to your site and to convert them into leads and customers.   Social Media Some said that real industry experts should be the ones sharing content. Others pointed out some legitimate concerns with outsourcing. Let’s continue this discussion with a slight twist: if you decide to outsource your social media marketing, who would you hire? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Fundamental Tips for Social Media Community Managers

first_imgCommunity managers are becoming an increasingly important role for all types of businesses, and we’re seeing the role appear everywhere from tech startups to major corporate brands. Most commonly, community managers are responsible for engaging current and potential customers via social media and growing vibrant, enthusiastic communities around their products and services. Some community managers even facilitate conversations in private online forums, work with internal company intranets, and act as customer support.Community managers must strike a balance. Externally, community managers are the voices of their brands in social media, serving as social media strategists, customer service managers, content creators, product managers, and evangelists. Internally, they are the voice of their communities at their own companies. Community managers bring the conversations they have with community members to the forefront of marketing, customer service, and product discussions, epitomizing the value and function of a social business.Because community manager jobs vary at each company, there is no one magic bullet to make a community management program work. But with more and more community manager jobs showing up every day, here are some tips for new or aspiring community managers or those who think they could benefit from a community management function in their marketing department.1. Fish Where the Fish AreWhen it comes to social media, it’s very easy to get caught up in tactics. It’s important to establish and monitor your presence on Facebook, Twitter, LinkedIn, Google+, and YouTube, but for goodness’ sake, you’re only human! Prioritize based on what drives the most ROI. Whether that’s blogs, tweetups, in-person conferences, or new social media platforms, spend your time where your community spends theirs.2. Identify and Delegate to Your Power UsersIdentify your most engaged community members and top influencers, and leverage their voice by offering them guest blog spots, curating their own content in a news round-up, re-sharing it in some other capacity, or offering them a position as a community moderator in your forum.3. …But Don’t Play Favorites Too MuchLoyal community members are great resources; they are the first people to provide feedback, share your content, refer you to others, and even stick up for you. But make sure to keep an even playing field for new, quieter community members. Each new commenter, forum member, tweeter, and group member matters. Challenge yourself and get a unique perspective by engaging with them, too. It’s your job to build a community, not a clique of power users who make your job easy and build resentment among other members.4. Say “I’m Sorry.”Community managers are typically the ones running Twitter and Facebook accounts and will also be the ones responding to complaints. That means you have to learn how to say you’re sorry. Not, “I’m sorry for any inconvenience this may have caused.” That’s total baloney. If your service isn’t working and a community member is angry enough to go ranting about it on Twitter, you’ve definitely caused an inconvenience. Speak in first person with genuine emotion like you would to someone in real life.5. Stay Calm and Maintain PerspectiveIt’s natural to get frustrated or stressed out on busy days when responding to complaints online or answering a lot of questions. Breathe. It’s just the internet.Plus, your biggest critics can turn into your biggest fans if you successfully and swiftly resolve their problems. Those that take the time to offer negative feedback will also often take the time to be your advocate.6. …But Remember the 2% RuleThe 2% rule states, ever so scientifically, that there’s always going to be a chunk of naysayers in any group. No matter what you do, these people are just going to be, well, jerks. For an easy example, go take a look at the comments section of a blog or news site. There’s always a handful of people that are irrational and not really looking to contribute to productive discussion. You can do your best to turn these negative people, but don’t beat yourself up over it and let a few bad apples spoil the bunch.7. Anticipate Common Questions and Know Your Product Inside and OutAnswering questions about your product or service through social media or email will probably be a major part of your job. Be prepared ahead of time. This is especially important if you work in a regulated industry in which you may need your tweets or Facebook communication to have prior approval. Go over common questions with your product or support team to make sure you have your answers (including your 140-character ones) accurate. You can also create FAQs and step-by-step guides to link to, which will cut down on hand holding time and repeat questions.8. Don’t Forget About EmailEmail may seem old-school compared to sexier tools like social media, but remember, every single social media user has an email address! Email is the glue that makes social media stick, and if you offer helpful content with an email newsletter or product digest, it can be a great way to keep community members engaged.9. Engage OfflineEven with the ability to have global, online communities, community building starts at home. Use meetups to connect with your local audience. These events can inspire evangelists who will vouch for you as they get to know you better as a local company, and as they get to know you face-to-face. Those people are most certainly connected to a larger, global network through social media. This is where your first network of power users can stem from.10. Your Social Media Accounts Are No Longer Your Own, But Your Time IsAs the face of your brand online, people will inevitably identify you as the community manager for that company. The number of Twitter followers you have may grow, and you may begin to get more Facebook and LinkedIn requests from people you don’t personally know from real life. Even if you put “Tweets are my own” in your Twitter bio, people see your thoughts aligned with your company.Be who you are and represent yourself online as someone you are proud of. Have a rant you really really really want to post? We’ve all been there. But remember that we tend to regret the rants we do post on social media, not the things we don’t.Maintaining a healthy personal and professional balance is tricky, but take control of your experience on social media and don’t stop enjoying it. Use Twitter lists, Facebook lists and filters. Own your privacy, your time, your news feed, and your personal network.Are you a community manager, or have you hired one for your marketing team? What benefits has your company seen since the introduction of the role?Image credit: khalidalbaih Topics: Social Media Marketers Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 26, 2011 3:00:00 PM, updated February 01 2017last_img read more

Reality Check: How to Tell if Your Marketing Content Is Actually Valuable

first_imgYou don’t necessarily have to go this far, labeling your content with skill-level tags. But you should keep in mind your reader’s level of understanding of certain concepts when creating content. After all, a piece of content that’s either too elementary, or goes right over their head, doesn’t offer them a ton of value.3) It’s aligned with the reader’s stage in sales cycle.Before you ship a piece of marketing content, consider whether it’s the right type of content — or even the right channel to publish that content — considering your readers’ stage in the sales cycle. There are certain channels, content types, and subject matters that are really only appropriate for readers at a certain stage in your marketing funnel. Here’s a general guideline to keep in mind:This means you don’t saturate your Twitter account with links to product data sheets — nobody cares. It also means you don’t bombard your marketing qualified leads (MQLs) who are just trying to get your purchase order signed off on by legal with invites to top-of-the-funnel webinars. Swap those two, and you’re doing alright.4) The tone is clear and accessible.It’s always healthy to do a business babble check on your content. Business babble is how people who want to sound wicked smart talk and write.”Sound” being the operative word.Read through your content to see if you’re saying things as clearly as possible. If you have trouble nailing an accessible tone in your writing, a good rule of thumb is to simply write how you speak to a friend. I’ll use the example of explaining what SEO is to my grandma — this is a real-life example from the last time I went home for the holidays :-)”You know when you go to Google and type something in — like how late the grocery store is open? Well, you usually click on the first few results, because they answer your question the best, right? That’s what SEO is — it stands for search engine optimization, and it’s all about finding a way to get your grocery store to show up in the top of Google.”And for comparison sake, the business-babbley way of explaining that would be:”SEO describes the practice of optimizing the instances and placement of your site’s web pages in the SERPs based on a user’s search query to help solve for greater traffic and conversions.”Some of us can probably parse that second one … but why should we have to? Just make it easy to get through, and don’t leave anybody out by speaking in more complicated terms than are absolutely necessary.5) It’s written with specificity.Part of writing with a clear tone means writing with specificity — in other words, writing exactly what you mean, and avoiding broad, general statements. Or at least avoiding broad, general statements that you don’t couple with specific details that help clarify your meaning.Here’s what I mean. (See?! We’re doing it right now, guys!)If you’re writing a blog post about how to measure the ROI of your Facebook presence, one of your points would probably be about the importance of measuring the month-over-month growth in engagement on your page. But are you going to explain exactly why this is an important metric to measure? Or is it just part of a laundry list of things you should measure … without detailing the purpose of performing that measurement? Furthermore, are you going to tell the reader where in their Facebook account they can get metrics like this?As a reader, I’d want to see information like:Growth in engagement is important to measure, because more engagement means that you’re probably showing up in Facebook’s News Feed more often.That’s because of the way Facebook’s EdgeRank algorithm works — favoring content from brands that receive a lot of engagement.As such, it’ll be easier for you to grow your reach on Facebook, and this is an important metric.If you want to measure the growth of your engagement, you can go to Page Level Insights in Facebook and export consumption metrics into Excel. I might even want some screenshots.Prescriptive content like this, which bridges the gap between theory and execution, is way more valuable than general content that touts best practices but doesn’t tell the reader how to do anything.6) You use examples to clarify your theories and instructions, and those examples are relatable.Dude, we just did this. A few times, actually. It’s why I did a business babble compare and contrast, and why I included a screenshot of an ebook with a skill-level tag in it. Examples demonstrate the concept you’re trying to explain in a real-world scenario. And real-world scenarios mean way more to a reader than hypotheticals.You should also make sure your examples help demonstrate how the concept you’re writing about would work in your readers’ daily lives. Selling SEO software to lawyers? Use examples about conducting keyword research around legal search terms. Selling children’s clothing to moms? Use examples that talk about getting grass stains out of the knees of your kids’ jeans. Even if you’re selling across multiple industries or targeting more than one persona, you can still try to find some common ground. That’s why examples in our content are often about marketing — people reading a marketing blog all have a basic understanding of the concepts, so the examples will resonate.7) You use benchmarking data.A simple way to make your content incredibly valuable is by adding benchmarking data when it’s available. It’s a way to let your readers know whether they’re on the right track with whatever it is you’re teaching.For instance, when we wrote a blog post about how to properly launch a mobile app, the first thing we told people to do was define success so they knew whether their app launch was, you know … successful. That’s why we gave them this benchmark: Content Marketing Because without it, it wouldn’t be that valuable. I mean, how would they know if they were successful without knowing what “success” is? If you can provide some sort of data point that indicates whether your reader is doing something right or wrong, or even that helps illustrate a trend your reader should know about, your content will be far more valuable.8) You selected the right content type to explain your concept.Finally, whether your content is valuable or not has a lot to do with the shape it takes — blog post, ebook, tip sheet, video, podcast, infographic, visualization, graph, cartoon — you get the picture. There are some concepts that are best communicated in some of these forms, while the other content types should really be left for other subject matters. If you’ve selected a content format type that aligns really well with your subject matter — like a video and accompanying blog post to explain how to set up your Facebook Timeline — the content will be easier for your audience to consume. And the easier it is to consume, the more they’ll get from it!Don’t Underestimate the Value of Pure EntertainmentThis is all a lot of work. Can’t we just have a little fun once in a while?Yeah, you totally can. I think there’s a lot of value in publishing content that is just there to entertain … once in a while. You might learn a little bit along the way, too, but it’s alright to intersperse your educational content with a little fun. We like to refer to this as the dessert at the end of a healthy meal. You finished your peas and carrots content, now you get a scoop of infographic ice cream. Enjoy. In fact, our readers were lucky enough to have some ice cream for breakfast yesterday morning, with this blog post and slideshow relating social media to coughSEXcough.It’s good to give your readers’ brains a breather once in a while with content that’s a little bit lighter. Plus, it helps you build your brand, be more likable, and strengthen the emotional ties your reader has with your content.What other qualities do you think inbound marketers should check for to assess whether they’ve put out a valuable piece of content?Image credit: SeattleClouds.com We marketing folk talk a whole heck of a lot about “creating valuable content.” In fact, a quick site search of our own blog turned up over 1,400 results for the term “valuable content” alone. And that doesn’t even include the multitude of other variations of the phrase we’ve used, like “helpful content,” “educational content,” “remarkable content,” or “quality content.”But let’s be honest with ourselves, marketers. Is our content actually helpful? Or is all this talk just lip service to the oft-cited “create remarkable content” inbound marketing credo?I think some of us might be coming down too hard on our content, while others are probably being too lenient. So I thought it might be good to create a checklist of sorts that we can refer to as a reality check when we’re publishing content. It might quell the fears in some anxiety-prone marketers that their content truly is valuable … and send some back to the drawing board. Don’t worry — it’s all for the love of marketing!The Qualities of Truly Valuable Marketing Content1) The topic addresses your target persona’s needs and questions.One of the first questions a content creator should ask is, “For whom am I writing this piece of content?” (Brownie points from the grammar nuts?)You’re going to have a tough time creating a piece of valuable content if you haven’t identified who your target persona is, because it’s hard to know what kinds of questions they have that need answering. Once you’ve created your buyer personas and sussed out what their pain points are, ask yourself whether the piece of content you’re creating addresses an aspect of those pain points.For example, the reason I’m writing this blog post is due to the fact that several leads and customers have asked if I could check out their blog content to see if it’s the kind of educational content great inbound marketers create. Hmmm … if leads and customers are asking this kind of question — people who we’ve already identified align with our target persona — it’s pretty safe to assume there’s hundreds, thousands, MILLIONS (okay, maybe just thousands) of people out there that need help figuring out what are the concrete qualities of valuable marketing content.2) It’s aligned with the reader’s understanding of the subject matter.You might find that there are certain pockets of your audience that are more advanced with industry concepts than others. We’ve certainly found that — some of our readers are just learning about inbound marketing, while some have been practicing it for years. Or perhaps there are readers out there that have been inbound marketers forever, but they just decided to get started using LinkedIn. That’s why we started putting skill-level tags on all of our blog posts and ebooks, so readers could gauge whether the content was right for them before they invested too much time in it. Topics: Originally published Nov 8, 2012 9:00:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How the HubSpot CMO Screens for Top Marketing Talent

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 7, 2013 11:03:00 AM, updated February 01 2017 Topics: Recruiting Tips One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. Odds are, these prospects are typing those same questions into Google. And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to.And now, let me get to my point. This article topic came directly from questions we get when talking to companies about using our software and adopting a more inbound approach to marketing. So if you’re curious about the qualities to look out for in an inbound marketing manager, and how to evaluate and interview your candidates, this post will give you my two cents as a CMO. Feel free to take some tips from my approach and adopt them for your own hiring process. And if you find yourself sitting on the other side of the inbound marketing interview table, read this article on how to get hired as an inbound marketer.What I Look for in an Inbound Marketing ManagerThe perfect inbound marketing manager has a variety of different skills. At HubSpot, we like to use the acronym “DARC,” which stands for digital, analytical, reach, and content:Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general.Analytical means they like to measure what they do, and they make decisions based on data.Reach means they have a knack for growing their network by creating a gravitational attraction to what they do — and people want to follow their work.Content means they are naturally a content creator, and they’re not afraid of it. (You’d be surprised how many people are scared of writing a blog article.)You can learn more about these skills in our Hiring in the DARC Ages ebook, which is a free excerpt from the Inbound Marketing book.Domain expertise can also be important. If you market to aerospace engineers, you want to hire an inbound marketer who can have something interesting to say to aerospace engineers. Don’t overlook this. It can be harder to learn a highly technical industry than it can be to learn the fundamentals of inbound marketing. Because of this, you might be better off hiring the best blogger for your industry, even if they claim not to know anything about marketing. Alternatively, you could hire an inbound marketer who will interview your domain experts (e.g. executives, evangelists, product managers) and then create and publish content based on that research. But even in that case, you still need to make sure the marketer can at least grasp the basic concepts of your industry and become fluent enough to be a solid interviewer and journalist for your industry.In addition to these specific traits, I personally like to look for a balance of of both creative and quantitative tendencies in the people I hire for inbound marketing. Not only do you want to hire an inbound marketer who has the creativity to come up with new ideas for content and think of new ways to use tools to get results, but you also want someone who knows how to measure what they do and is motivated by moving the metrics. If they love creating content purely for the creativity of it, they are motivated for the wrong reason (if you want them to be a great marketer, that is). The key thing to consider here is that the truly great inbound marketer knows what goals and metrics you want to move, and then figures out how to combine available tools in new and interesting ways to drive the business results you want. Often, they are the first to try something new; always, they measure their results and see if what they did moved the metrics.An example of this combination of skills at work would be publishing a press release composed entirely of tweets to announce an acquisition of a social media company. When we did that at HubSpot, we generated over 1,200 tweets of the hashtag included in that press release, as well as a whole lot of media coverage, even though the acquisition was small (fewer than 7 people) and not extremely newsworthy. Another example is someone adding social sharing links inside a PDF ebook when it had never been tried before, and then tracking the amount of sharing as a result … and then optimizing those links over time to help your ebooks spread more. Because one of our inbound marketers tested this out on our team, today we get thousands of downloads of our HubSpot ebooks just from social sharing alone.How I Review an Application for an Inbound Marketing ManagerBefore the interview, do some thorough “online stalking” of your candidate. Truthfully, I don’t look at potential job candidates’ resumes much except to grab that person’s name so I can type it into Google. As I’m searching for them, I look to see what their general web presence is like. How easy is it to find them? Do they have a blog? If they do, I will usually run it through Marketing Grader to see what their stats are. How often do they publish content? Is the content any good? I also take a look at their social profiles to see if they’re active on sites like LinkedIn, Twitter, Facebook, Quora, Pinterest, etc. They don’t need to be active in all of these places, but they should have a quality presence in at least one of them. If they’re not still in school, I will also check out their current company, run that website through Marketing Grader, and see if their current marketing is any good. You’d be surprised how many people claim to have a lot of inbound marketing success on their resume, but in reality, have horrible Marketing Grader stats.When I’m doing these initial audits, some of my personal pet peeves I look our for are (1) people who have an email address with hotmail.com, aol.com, or an ISP like Verizon or Comcast, and (2) people who don’t have a personalized URL for their LinkedIn profile. While these things might not get a candidate eliminated for sure, they do indicate a lack of proficiency with inbound marketing. Similarly, I prefer when a candidate’s resume is in a PDF file (not a Word doc), when the candidate includes a link to his or her LinkedIn profile in the email text, and when the text of their cover letter is in the text of the email — not in an attachment. Those things indicate to me that the applicant is proficient in how people use the web and that they thought about making their credentials easily accessible to me. Finally, while a paper resume sent via snail mail to my office will get through the clutter (I do open non-junk mail), it’s not ideal because I can’t forward the piece of paper or share it with others easily.How I Interview Inbound Marketing ManagersFirst off, I like to interview people in person — or, if geography does not allow for that, on Skype. I don’t do many phone screens. I personally feel like the phone screen is a holdover from the pre-internet days when its purpose was to get some additional detail beyond the information on a person’s one-page resume. Today, I can learn all that and more by doing some online snooping.During the interview, I like to ask more “case-style” questions. I learned about this technique in business school, because it’s how all the consulting firms interview. This question type got its name from how business schools use case studies as a teaching method. Case-style questions give the candidate an opportunity to show how they think about and work on problems, rather than just telling me the same prepared stories about the bullet points on their resume.An example of a case-style question would be to draw a marketing funnel on a whiteboard, adding in some numbers for visitors, leads, opportunities, and customers. Then, ask the candidate to pretend those are the real numbers for your business, and ask them what they would do if they were the CMO. I like this question, because it makes the candidate do some analysis out loud, and then you can quickly get into talking about both marketing strategy and tactics. Or, if you’re interviewing a potential blogger, you can show them the stats for your blog overall and for an average article, and ask them what they would do if they managed your blog. The key with these questions is to keep the overall questions broad, but then get into specific details by asking a number of follow-up questions …“Okay, you say we should blog more often … how often? How do you know when it’s too often? How would you create that additional content? What would you measure to know if your strategy worked or not? Let’s say you doubled the blog’s publishing frequency. What would happen to the stats next month?” ( … and so on and so forth)Using these case-style questions allows you to not only evaluate whether the candidate has the DARC attributes, but also if they’re a good balance of creative and quantitative in how they approach problems. Sure, you could ask them questions like, “Are you analytical? Can you give me an example?” but I personally feel like it is too easy to fake your way through questions like that. For more information about how to evaluate potential inbound marketing hires, check out our post about “How to Recruit and Evaluate Marketing Interns,” and stay tuned for an upcoming article where I’ll share some of my favorite marketing interview questions.last_img read more

8 Big Marketing Campaign Mistakes to Stop Making NOW

first_imgLaunching a truly successful marketing campaign isn’t easy. And it totally stinks when it goes terribly wrong. Trust me, this is coming from the gal who had to call off one of our biggest marketing campaigns at midnight, just five hours before the first email about it was scheduled to send.To make matters worse, internet service went down in my apartment, so I sat on the phone with one our product managers at midnight as she cancelled every single marketing message about the campaign. I was frantically texting our social media manager, telling her to avoid any mentions of it the next morning. The campaign that half our marketing team was counting on to hit our numbers for the month — and that our sales team was looking forward to in order to close hot deals — kicked the bucket. Needless to say, it sucked. And it was all because of a mistake that could, and should, have been caught weeks in advance.But boy did I learn a big lesson. And whether you’ve been launching campaigns your entire career, or you’re just getting started, there is always room for improvement. In this post, I’m going to share 8 big mistakes you may be making with your marketing campaigns — so you can erase them from your future campaigns. I hope it inspires you to share your own mistakes in the comments. Because let’s face it: We all make mistakes, right?1) Not Setting Timelines/GoalsThe most basic and early stage mistake you can make is failing to set timelines or goals for your campaign. Whenever you plan a campaign, establish set deadlines for when you plan on accomplishing every component of the campaign. I recommend starting with the launch date and working backward from there. Think realistically about how much time is needed for each individual component (e.g. ebook creation, landing page setup, editing/revisions, email creation, social media creative, etc.), and set deadlines for when each task should be completed in order to accommodate your final launch date. Having such time-based goals in place will help ensure your team is on track, and you’re working toward an actual event, not an arbitrary hope for finishing it.In addition, make sure you set goals for your campaign. By setting real, measurable goals, you’ll have the ability to determine if your campaign actually accomplished what it set out to. Think critically about what you want your campaign to achieve: Is it to generate more net new leads? Nurture existing leads by generating more reconversions? Increase your social media reach? You might also think about basing these goals off the results of your past campaign launches (when relevant), and use them to compare how well you did this time. A good way to approach this is to establish SMART marketing goals. SMART goals are those that are specific, measurable, attainable, realistic, and time-bound. You can read about such goals in-depth in this blog post.And if you’re a HubSpot customer, you can also use the HubSpot Goals application to set goals for how many visitors, leads, and customers you hope to attract each month so you can track whether your marketing campaigns are actually helping to move the needle. Topics: Marketing Campaigns Originally published Feb 26, 2013 9:00:00 AM, updated March 21 2013center_img 2) Not Leveraging All Your Marketing Assets/ToolsA truly effective integrated marketing campaign involves a number of different marketing channels and tactics. As a result, you need to make sure you have all the right tools in place to execute your campaign and make it successful. Whether you’re using all-in-one marketing software like HubSpot or are relying on several independent tools to make your campaigns work, make sure you have the following software capabilities and/or tools to help ensure success:Landing Pages: Your landing page usually serves as the hub of key information pertinent to your campaign. Direct everyone to this customized page to help increase conversions.Calls-to-Action: CTAs on your website enable you to call attention to and drive people to your campaign’s landing page — or wherever you want to drive traffic to.Email: An email tool will allow you to spread awareness about your campaign as well as track performance metrics so you know who is actually engaging with your campaign messages.Blog: A business blog can enable you to increase campaign awareness and offer fodder for social media sharing, which leads us to …Social Media: A social media tool can help you plan and schedule  promotional content for your various social networks. Furthermore, it can help you track interaction with your campaign’s social content.Analytics: How will you know which marketing channels contributes most to your campaign’s success? How will you know how this campaign compared to past campaigns? A proper analytics tool can help you glean such insights. If you want to learn more about the proper tools needed for campaign success, download our free offer: The Handy Tool Kit for Launching and Measuring a Remarkable Campaign.3) Not Integrating Your Efforts or Planning a Coordinated LaunchAs you’ve heard time and time again from HubSpot, no one marketing channel should work in a silo. In fact, we just got finished talking about all the various channels and tools needed to make for a truly effective campaign. Making use of a variety of marketing assets is what makes a campaign a campaign, so it’s important that your efforts are integrated and coordinated. Imagine an email recipient learning about your campaign, only to visit your Facebook Page and find it has absolutely no information about the campaign whatsoever. That kind of disconnect doesn’t exactly support the integrated campaign experience you’d want your audience to have, does it? Furthermore, failing to leverage all your marketing assets prevents your campaign from achieving the complete reach it could have otherwise.At HubSpot, when I plan a huge offer launch, I try to coordinate messaging between all of our teams. That could mean involving our design team to create an infographic as part of the launch, the blogging team to write a post to help promote the offer, the social media team to share some interesting content about the offer, and the email managers to notify their contacts about the campaign. Either way, I want the campaign to be executed as a coordinated, timed push, because you end up seeing a much larger return when all hands are on deck than when a single team tries to work on something without involving others.Just take a look at the following screenshots of landing page performance for two offers we launched in November. The first shows how an offer performed without any coordination among various marketing channels. As you can see, while it did have an initial spike, it sort of ebbed and flowed in gaining traffic. However, the second screenshot had a much larger initial spike, and due to that coordinated, timed push, ended up resulting in much more traffic and overall reach than the previous offer.Offer Launched in November Without a Coordinated LaunchOffer Launched in November With a Coordinated Launch4) Not Making Information ClearWhether you’re launching an event, a contest, or an offer, there are always specific details tied to that campaign that people need to know about. Imagine sending everyone to a webinar registration landing page without sharing when the live webinar will take place or who the presenters will be. Or imagine launching a contest and directing users to its landing page without clarifying the terms of the contest, or explaining what the actual prize is for winning. These may seem like “duh” moments, but you’d be surprised at how often they’re overlooked.Just the other day I saw a promotion on Facebook for new courses at a school, and when I looked them up, I noticed that the school had failed to include any course details, which is key information I need in order to evaluate the courses and make a decision. When I commented on the Facebook photo asking for such details, the school replied saying they planned on having it up ASAP (By the way, it’s been four days, and no such details have been added). The lesson is simple: Don’t launch or announce a campaign without hammering out the critical details first.5) Not Understanding the Balance Between Working Independently and as a TeamThis one is a major pain point for me. While it’s a good idea to have one or two centralized campaign managers who are responsible for the success of a given marketing campaign, no matter how skilled you are, you should be involving others in a big campaign. Working completely on your own can prevent you from seeing things holistically, coming up with creative ideas for your campaigns, or getting fresh perspective that can improve your campaign’s success. Other people’s opinion can help develop and improve your own, so keep your ears open to others.And while you shouldn’t act too independently, you also shouldn’t be too dependent on others either. Fresh and diverse ideas can help you take your marketing campaign far beyond your initial vision, but leaning too much on others can prevent you from making actual progress and sticking to your timeline. As the campaign manager who is gathering feedback, ideas, and suggestions, it’s important to recognize when something needs to be discussed, and when something simply needs to be decided.6) Not Solving for Every StakeholderWhile you may understand your marketing campaign’s direct benefit to you or your team (e.g. more leads, greater social reach, more customers!), have you also considered the impact on the entire company? As your planning your campaign, consider also the impact it will have on your business’ various stakeholders. Will your campaign hurt or help sales reps when speaking with prospects? Will it change how your support team prioritizes tech support calls? These, and many others, all need to be taken into consideration.In early January, our marketing team had to decide between generating more leads and maintaining customer happiness. We created an offer that our visitors and leads would’ve definitely loved. But had we launched it, we would’ve rubbed our current customers the wrong way, since it gave leads capabilities that weren’t even available yet to our current customers. While the results the campaign would’ve generated would have helped set us up for a really strong year, we decided to hold off on the campaign until we could ensure it was beneficial to both leads and customers. Remember: Your business needs both to survive. Keep in mind all your stakeholders and how they would be impacted by your campaigns before you put them out there.7) Not Double Checking & Testing Your AssetsThis is a huge problem that is so easily avoidable — yet I come across it time and time again. You work hard on a campaign, it launches, and suddenly, you realize something is broken. For example, maybe you built a beautiful landing page, but nobody attached it to your CRM, so now all the leads flowing into your database aren’t actually being rotated to sales reps. Or your email goes out with a broken link to the campaign’s main landing page. Eek! But the worst part of this scenario is when your CMO asks you how this happened, and you say, “I thought [insert colleague’s name here] was taking care of it.”Never assume. Never blame. Always double check every aspect of your campaign. At the end of the day, if something does go wrong, and you could have easily prevented it, you’re not being careful enough. Remember that cautionary tale I mentioned in my intro? I made a mistake that would have been easily avoided had I double and triple checked my work. Test the entire flow of a campaign and all its components to ensure every asset is functioning as it should — and get others to back you up. If you’re worried about what could possibly go awry, check out this list of “30 Careless Mistakes That Will Totally Muck Up Your Marketing” to help you sanity check your upcoming campaigns.8) Not Effectively Measuring Campaign SuccessIf you’re not tracking your marketing campaign, oh honey are you making a big mistake! Remember how we talked about the importance of goal setting earlier in this post? Every part of your campaign should be measured in order to evaluate whether you’re campaign was successful in achieving those goals. You should also be able to answer these key questions:What parts of the campaign were most successful?While your campaign could prove to be successful or unsuccessful overall depending on what your goals were, do you also know which specific components of your campaign or channels contributed most to that success? This is where channel reporting can be extremely important. For example, HubSpot’s Sources tool breaks down visits, contacts/leads, and customers driven by your individual marketing channels. This can give you a better understanding of which sources were the biggest levers in your campaign’s success, and which were the underperformers. Gaining this granular level of insight about your campaign can help you understand which efforts to double down on for your next campaign, and which channels might need some more attention.As you can see in the screenshot above, there’s also a small “check note” under February 22. That’s because HubSpot announced its 82% growth in 2012 on this day. By marking this event in HubSpot’s analytics using HubSpot’s “Marketing Action” annotation feature, over time our reporting will show if the announcement had any impact on overall traffic, leads, or customers generated that day and will help us remember why there might have been a spike that day.How did this campaign compare to other campaigns?Using the “Marketing Actions” we just talked about, you can see how your campaigns impact your marketing results. But there’s even more you can look at to compare the success of your campaigns to one another. For example, you could use your analytics tool to set up event tracking. This allows you to tag the various marketing assets of your campaign with a specific event (for example, “INBOUND Conference”). This will allow you to more directly compare one campaign to another.While the HubSpot software can automatically add these tags for you, you can also add campaign tracking tokens to the URLs you use in your campaigns to achieve the same end result. Here is what the tracking token might look like for non-HubSpot users:/?utm_medium=social&utm_source=twitter&utm_campaign=inboundconferenceAs you can see in this code, you have to specify the medium the person came from, the source of that medium, and finally, the campaign it’s associated with. You can then use these tags to compare campaign to campaign more closely.What mistakes have you made with your marketing campaigns? Share them in the comments and help us all become better marketers!Image Credit: pj_vanf Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Free Content Creation Templates, Beautiful Facebook Cover Photos, and More in HubSpot Content This Week

first_imgLadies and gentlemen: It’s time to get inspired. It’s time to push the boundaries, to flex your creative muscle, and — to quote a (slightly crazy) friend — to become a content creation “monster beast.” (Don’t worry, that’s a good thing.)Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Attaining monster beast status isn’t easy. First off, you need to be prolific. Think Mozart: the dude composed more than 600 works in his 35-year lifespan! But quantity is by no means the most important factor here. While Mozart’s fame is derived in part from his prolific nature, he’s more famous for the quality of his symphonies, sonatas, operas, and concertos.To help you become said monster beast, we’ve highlighted some Inbound Hub blog articles from the past week that can help. So, throw on Serenade No. 13 (my favorite), read through the posts below, and soak up some content creation inspiration.35 Free Templates to Make Content Creation Faster & EasierThis just in! “Writing” and “creating content” are NOT synonyms. Ebooks, infographics, press releases, SlideShare presentations, and other popular content formats require more than just typing some text. To help you out with the design- and layout-side of things, we’ve put together these 35 free content creation templates.10 of the Most Stylish Facebook Cover Photos You’ve Ever SeenIf one of these beautiful Facebook cover photos passed you on the street, you’d probably stop in your tracks, turn your head, and deliver a Looney Tunes-esque whistle of approval. Alright, that reaction might be a bit over the top (not to mention inappropriate). But by reviewing these stellar cover photo examples, you can see how businesses are using beautiful design to attract and engage social media users.Marketing Heroes of the Week: British Airways, Coca-ColaOver on our new Up and to the Right section, Dan Lyons has rounded up some of the biggest marketing wins (and trainwrecks) from the past week. A perfect post for getting caught up on the latest marketing news items, this week’s edition includes a “magical” British Airways billboard as well as an ad-suspending act of charity from Coca-Cola. Learn more in the insightful post.9 Reasons No One Is Reading Your BlogCan you think of anything worse than spending a ton of time and energy writing post after post, only to discover that no one is reading your blog? Just as I suspected: You can’t think of a single thing that’s worse (because not being able to engage people with your content is the WORST). Don’t worry. Read this recent post and you’ll be able to diagnose the cause of your no-blog-reader-itis in no time.Top Five Insights Shaping the Future of Sales From Dreamforce 2013Dreamforce 2013 has officially come to a close. Salesforce CEO Marc Benioff has relinquished his microphone, some 135,000 attendees have all returned home, and Alec Baldwin has gone back to his day job: yelling obscenities at the paparazzi. Didn’t make it to the event? We’ve summarized the most important takeaways from Dreamforce 2013 in this post.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Topics: Originally published Dec 1, 2013 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Imageslast_img read more

12 Content Curation Tools Every Marketer Needs

first_imgFor more on Flipboard marketing strategies, check out this blog post.3. PocketPocket is a great place to get into the habit of accruing content to save and share later. Instead of a laundry list of bookmarks or countless emails you’ve sent to yourself with links, it keeps all your interesting images, articles, and videos in one place for reference. You can group articles with tags, and the site’s built-in search functionality makes finding those articles easy. Plus, it integrates with over 500 other apps, like Evernote, for seamless integration.And as a bonus, Pocket tweets out their @PocketHits for the most-saved articles on their platform — a must-follow if you’re active on Twitter. For other “read-it-later” apps like Pocket, check out Instapaper.4. Twitter ListsTwitter can be a streaming mess if you don’t organize the accounts you follow. That’s where Twitter lists come in handy — curated groups of Twitter users that you can categorize and follow separately from the rest of your feed. Here’s one that I created, which I continually manage and update. Even better, if you create a Pocket account, you can easily save articles from Twitter directly into your account.Click here to learn how to start your first Twitter list.5. NewslettersNewsletters serve as a fantastic daily reminder to get your content curation done. For example, I follow HubSpot on Twitter, but don’t always get a chance to see its tweets when I’m busy. Fortunately, HubSpot also offers an email subscription. That way, if I don’t catch something notable on social media, I’m likely to catch it on email.Whatever industry you’re in, stay on the lookout for newsletter subscriptions. And if a good one doesn’t exist in your industry, that’s the perfect opportunity to create one. But before you start your own newsletter, learn from what other outlets are doing. Here are a few that are doing a great job in original content curation:Redef: Jason Hirschhorn, one of the pioneers in social media and formerly the co-president of MySpace, has launched a site curating the best in media, sports, fashion, music and technology. Subscribe to one of Reder’s newsletters for a taste of one of the best in content curation. 9. UpContentPricing information not available | Demo available by requestWith UpContent, which also integrates with HubSpot’s marketing tools, you can set up an account and create a dashboard where you’ll regularly see recommendations of content you can share from trusted resources. With the dashboard, you can select and interesting piece of content and then click on a dropdown list to mark whether you want to share it on a blog, social site, or other platform. For Advanced Content CuratorsNow we’re getting into some serious, enterprise-level curation software. These solutions work best for companies looking for a proven platform that’s capable of working with a team of users, editors, and content curators.Enterprise-level curation provides users with advanced algorithms to find quantitatively relevant content for their audiences, a centralized publishing platform, and the ability to customize content, teams, and publishing channels.10. CurataPricing information not available | Demo available by requestThe power of Curata lies in its ability to recommend and help users discover content relevant to their respective audiences, without a ton of human labor. Users can fine-tune, customize, and categorize content sources for review, and then distribute them, all from one central platform. The publishing and promotion allows you to repurpose curated content across your blog, social, newsletter, and automated marketing platforms.11. PublishThisPricing information not available | Demo available by requestLike Curata, PublishThis promotes the reliability of its algorithm to source relevant content for your audience–saving the time and headache that go with daily curation. It’s largely powered by what it calls Big Content, which is illustrated in this image below:  In addition to customizing curated content to specific audiences, PublishThis also helps users manage and distribute original content, as well as adding conversions. As noted above, pricing information isn’t made publicly available, but a demo can be requested here.12. Scribble LivePricing information not available | Demo available by requestScribbe Live, formerly known as Trapit, may have once been designed purely for content creation, but now, its capabilities have expanded into employee advocacy — tools that help employees “follow best practices” on social media, as well as helping internal leaders become established thought leaders — and social selling.Of course, the content element still remains. Some of the major pillars of Scribble’s platform include the ability to discover, organize, personalize, and distribute content. That’s where the social selling comes in — it helps users prospect, network, and build relationships by sharing the information that’s going to be most relevant to their targeted audiences.Which Tool Is Right For You?Before you select the best tools for your business, it’s important to understand the role content curation will play in your marketing operations and the size of your team. If you’re a one-person marketing department, for example, the beginner and intermediate options should suffice for your needs. As your business and team grow, content curation may play a larger role and require more powerful software.At that point, some of the advanced tools will help save time curating and getting everyone on the same page. Regardless of your team or business size, content curation should become a part of your content marketing strategy. Great curators build trust with their audiences and become an indispensable resource as they help to sift through online information to distribute what’s worth reading.What curation tools have you found most helpful? Let us know in the comments.Editor’s Note: This post was originally published in March 2015 and has been updated for accuracy and comprehensiveness. Content Curation Tools For BeginnersIf you’re thinking, “Yeah, I occasionally share a relevant post with my customers when I find one,” congratulations — you’re curating content. Unfortunately, you’re not doing so on a sustainable scale that makes you a trusted source.But don’t worry — there are better ways to curate content for beginners that are completely free. Here are three simple sources of information to help you start getting in the habit of curating content, without being overwhelmed by complex tools, subscription fees or convoluted dashboards.1. FlipboardFlipboard is a mobile and desktop app that allows you to create mini-magazines with links to your favorite news stories, blog posts, or websites. After you create these magazines, you can set them to public so other users can follow your content or even share them on other social media networks. If you’re interested in showing that you’re in-the-know of news and hot trends related to your industry, you can create a Flipboard account and start creating magazines that your fans might like with news links from other publications they also might enjoy. You can also place your own blog posts or links into a Flipboard magazine so users reading the stories there can also learn about your business. Flipboard is free and easy to use. All you need to do is download the app, create an account, and tap “Create Magazine” to create your first piece of curated content. You can also look through the magazines of other users and share their stories in your own mini “publication with a quick tap. Here’s a quick demo that walks you through how to use the app: “Curation” is one of those words that’s always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun — and just as important.But where do you get started on content curation? In this blog post, you’ll find a brief explanation of what it is, why it’s important, and a few tools you can use.What is content curation?For the uninitiated, content curation consists of finding material relevant to your audience from a variety of sources, and sharing it strategically through your communication channels.For example, writing a roundup blog post of great marketing examples would require you to curate strong samples of content relevant to what you’re writing about. And while very cool, it can be tricky. There are many, many social networks, news feeds, emails, and infographics full of such content that can demand your time and attention.Free Resource: Content Marketing Planning TemplateThat’s why the responsibility of content curation is important. Think of it as being a successful wedding DJ: Your selections can’t all be ad hoc and safe. After all, people can only hear Kool & The Gang’s “Celebration” so many times before the floor clears, and that sort of playlist isn’t personalized for your audience. But if you know your audience, you can accurately gauge the temperature of the room and have the confidence to give the people what they want.The same goes for content curation. Instead of just rounding up the most generally popular things on the web, pick the ones that are going to be the most relevant and interesting to your audience, and provide the context around them that makes your site a destination. Of course, we never said that was easy. Where do you find this content, anyway, especially given the information overload we opened with? Good news: We’re here to help you prioritize the resources by outlining some of our favorites below.What makes a successful content curator?1. Content curation should be personal.The beauty of news roundup NextDraft is the personal touch and context that its chief curator, Dave Pell, gives to each story. I don’t just want a bunch of browsable links — I want to know why I should read this stuff, and how it pertains to me. That personalized context creates a type of bond between curator and reader that something like simple link aggregators don’t humanize quite as much.2. Content curation should build value.Here’s a little secret: No matter which industry your customers are in, all of them want to stay informed, but also save time. Just like you, they have demands and can’t possibly keep up with all the latest news in their industry — but they want to. Helping to solve this problem through personalized content curation presents a huge opportunity for brands to build a relationship with their audience.If you can deliver a curated experience that saves your customers time in getting the information they need, you’ve taken a major step on the path of building trust and loyalty.3. Content curation should offset promotional content.Customers can grow tired of brands ceaselessly promoting their own wares, which is why progressive brands think beyond products or features. The relationship customers have with brands today transcends the product itself — after all, that’s part of the foundation of inbound marketing. So while a product may initially attract you to a specific brand, it’s what the brand holistically offers after the purchase — like great content or remarkable service — that keeps you around.For example, I own only one jacket from the brand Arc’teryx, and yet, I follow it on YouTube and Twitter, and receive its emails. Why? Because the company is doing more than pushing products on me. Rather, it’s also pushing content and an experience that brightens my day. Check out this film series, A Skier’s Journey, that the brand played a role in producing: Flipboard Pocket Twitter Lists Newsletters Scoop.it Feedly Sniply Quuu UpContent Curata PublishThis Scibble Live Quartz Daily Brief: Quartz has figured out how to make a text-heavy newsletter a stalwart in the news business with its Daily Brief. The beauty of the newsletter, because it’s text-based, is the cross-platform functionality. Without heavy images, the Daily Brief loads quickly on phones, tablets, and desktops, making it easy to read on any device.Internet Brunch: Digital agency Big Spaceship created Internet Brunch to help folks “find the best news, GIFs, and trends from across the Internet.” From holidays, to current events, to celebrity birthdays, this roundup is sure to cover the important stuff that helps readers stay in the loop.For Intermediate Content CuratorsHere are some great sources for when you’ve got the basics covered — resources like newsletters, social media, and read-it-later apps. But you’re looking for something a little more comprehensive, and if you’re willing to pay for a subscription, these are the comprehensive, algorithmically generated digests of news, feeds, and content to check out.6. Scoop.itPricing: Free – $67/monthI like to think of Scoop.it as a nexus of content curation and social media, with a Pinterest-like user interface. Start with a topic of interest, and Scoop.it will not only generate the most relevant articles to view and share, but also, will suggest complementary topics and other Scoop.it users to follow. The site sends a daily update of the topics you follow, too, to help you keep pace with the most relevant articles to share.The free version allows you to monitor one topic for posting, on two social media accounts. For a more robust platform that follows multiple topics for sharing across all your social channels, you might want to look into the paid options.7. FeedlyPricing: Free – $18 per user, per monthFeedly is a supercharged RSS Feed. Here, content curation takes two routes: There’s web browsing 1.0 which is essentially visiting one site at a time, copying a URL, and pasting it accordingly. Then, there’s the news aggregation route that’s powered by Feedly. By simply adding a few of your favorite sources to Feedly, you can aggregate and browse these feeds in one place from your desktop and mobile devices. You can find a visual tutorial here.8. SniplyPricing: $29 – $299/monthSniply is a conversion platform — by way of content curation. In a nutshell, it allows users to add a call-to-action to everything they share. “For example,” the site reads, “you can attach a button to the page that links to your own website, so that people can discover you while they read.”It’s also a custom link shortener, so you can create branded links that are short enough to share on Twitter and the like. Here’s a quick video to show how it works:7. QuuuQuuu is a free software that integrates with most major social media scheduling tools, including HubSpot. The tool analyzes your social posts, platforms, and channels and recommends only content for you to share either in your integrated scheduler’s dashboard or on your account on its website. You can also set Quuu to auto-pilot and have it automatically schedule out Tweets or social posts with recommended content. Here’s a quick video that shows you how to integrate Quuu with your social scheduling tools:center_img 4. Content Curation Shouldn’t Take All DayAt last: We’ve arrived at our favorite tools for content curation. Thanks to a slew of websites and technologies, it’s never been easier to find the external information that will serve as a resource for your customers. But they need to be prioritized — so here’s our list, to help streamline your content curation efforts. Topics: Content Creation Resources Originally published Nov 6, 2019 4:41:00 PM, updated November 06 2019 Don’t forget to share this post!last_img read more

Daily Bullets (October 14)

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Football newsOSU-West Virginia got half the rating OU-Texas got. (NewsOK)Mike Gundy: ““I’ve never been a fan of (using) two quarterbacks, but I think there’s a need for that with this football team.” (Tulsa World)Good recognition here by Kyle Fredrickson about how key Zach Sinor was on Saturday. Also, Gundy rocking a favorite quote of mine and Carson’s.“He’s got good work habits and the game is important to him. He puts a lot of time and effort into it.” (NewsOK)I’m glad Glenn Spencer isn’t on this, but ………………. (Yahoo)AdChoices广告I finally looked at this. I wish I hadn’t. (ESPN)The two plays that made the difference against WVU. (NewsOK)Weeden out in Big DBerry Tramel breaks down his press conference from Sunday.[1. As an aside, how crazy is it that we break down press conferences of folks played to achieve athletic feats for entertainment. I do it. Berry does it. Everyone does it. It’s entertainment. It’s just weird and bizarre when you step back and think about it.] (NewsOK)And Weeden loses his job. (PFB)The national reaction to Weeden and Matt Cassel is fun. (Dallas Morning News)Around the countryWhy the HBC is out. (Yahoo)This is the article you’re looking for, though. The best of all his quotes. (CBS)Texas dramatically won the battle in the trenches and limited OU to dinks and dunks. You can win a lot of games doing that. (Football Study Hall)Berry Tramel on why everyone loves Bill Snyder. Really good. He has 15,000 pieces of mail in his office! (NewsOK)Texas and Nike are close — this is probably for the best. (LGG)Hoops newsO-State ranked No. 76 in this insanely deep CBS poll. (CBS)Bill Self in an old OSU jersey and short shorts? Sure! (PFB)Pistols FiringWhich conference has the best OSU in the country? (PFB)Carson and I on the podcast talking OSU-WVU and OU-Texas. (PFB)OSU’s odds to make the College Football Playoff are improving. Now 25/1. (PFB)How does 2015 J.W. Rudolph compare to 2011 Brandon Weeden? (PFB)Mike Gundy to USC? Nah. (PFB)J.W. on close games: “They’re hard on our fans.” (PFB)Tyreek Hill makes one-handed catch, playfully talks trash to Ryan Simmons. (PFB)last_img read more

Watch: Oklahoma State-Kansas Highlights

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. AdChoices广告There were a lot of highlights from Saturday. Most of which I don’t even really remember because of everything else that transpired. Here’s a look at OSU’s rout of KU.last_img read more

Larry Fedora Honors the Late Jeff Naple

first_imgFormer Oklahoma State coordinator Larry Fedora has elected to honor his late friend Jeff Naple, who recently passed away after a battle with pancreatic cancer.Naple passed away in September, and Fedora is honoring Naple by sporting the “Pitt” decal that the Cowboys have worn on the back of their helmets.AdChoices广告 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

NFL Draft: Lenzy Pipkins Signs as Undrafted Free Agent with Green Bay Packers

first_imgThe Packers finished last season with a 12-7 record and, after opening the season 4-6, rode an 8-game winning streak that ended in a loss in the conference championship to the Atlanta Falcons.A former Louisiana-Monroe cornerback, Pipkins jumped into OSU’s rotation at cornerback last season at a time it desperately needed experience. He was a mainstay in the defensive backfield and another in a long line of graduate transfers to make an impact for OSU. He recorded 24 solo tackles, 14 assisted tackles, one tackle for loss, one interception and one pass breakup in the 2016-17 season. Lenzy Pipkins has joined the fraternity of former OSU players who were not selected in the NFL Draft but have since signed as an undrafted free agent, joining Jordan Sterns, Blake Jarwin, Ashton Lampkin and Jhajuan Seales. Pipkins, who spent just one season in Stillwater, announced the Green Bay Packers are giving him a shot at the next level.For those teams that passed me up thank you bc its go time now thank you Green Bay Packers organization for the opportunity ??— Lenzy Pipkins (@Pippy_LONGsock) April 29, 2017 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Oklahoma State Can Join 100/10 Club With Historic Season

first_imgLouisville49-16-075% Georgia48-18-073% Kansas State43-22-066% Penn State87-42-067% TeamRecordWin Percentage USC44-23-066% Wisconsin49-19-072% Oregon102-30-077% Stanford53-15-078% Notre Dame43-21-067% Texas A&M44-21-068% Alabama64-7-090% Oklahoma104-29-078% LSU98-32-075% Michigan State46-20-070% We all know Oklahoma State has been one of the best teams in the country over the last five and 10 years, but do you know just how good the Pokes have been? Because of a leaky 2014 season OSU has fallen out of the prestigious 50/5 club (50 wins over the last five years), but they’re still one of just 18 Power 5 schools to win two-thirds of their games over the last five seasons.Records in last five years (Since 2012) LSU45-18-071% Oklahoma State93-37-072% Florida State59-9-087% Ohio State61-6-091% Clemson102-34-075% TeamRecordWin Percentagecenter_img Alabama119-19-086% Florida91-40-070% Clemson60-9-087% Michigan State90-42-068% TCU95-34-074% Oregon49-17-074% Ohio State111-21-084% Utah88-40-069% Wisconsin97-37-072% AdChoices广告Better than USC, Notre Dame and Texas A&M? I’ll take it. Also, how insane is the 60/5 club that Clemson, Ohio State and Alabama are in? My gosh. Now let’s take a look at the last 10 years. Again this is Power 5 teams only (TCU and Utah cross both lines, but I decided to keep them in).Records in last 10 years (Since 2007) While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Baylor47-18-072% Georgia93-39-071% Oklahoma51-14-079% Stanford93-38-071% Florida State101-33-075% Oklahoma State45-20-069% Virginia Tech92-43-068% There are six 100/10 clubs, and they’re all elite programs.When I talk about how we maybe underrate what Mike Gundy has done in his time at OSU, this is what I’m talking about. Consider this: Since Gundy took over in 2005 Oklahoma State and Texas (Texas!) have the exact same record. Can you imagine telling the version of yourself watching that Texas-SC Rose Bowl that this would be the case in 2017?“It’s an exciting time for all of us,” Mike Gundy said last week. “I was thinking flying down (to Big 12 Media Days) this morning just how we evolved at Oklahoma State and the culture that we’ve created with the young men and how fun it is for myself and our staff, the guys that were on the plane. They’ve been such great leaders for us. We’ve evolved into something really special at Oklahoma State.”This is true. Gundy went on to explain just how OSU has done this.“At first when I got this job, I guess I wasn’t smart enough to realize how hard it was,” continued Gundy. “So we just never stopped. We moved forward. We tried to make the best decisions with the resources we had. We tried to be on the cutting edge, not only Xs and Os-wise, but from the science behind football, different ways to do things, cutting back on practices, not having full-scale tackle practices or scrimmages in the fall and spring.“But then as we matured as a program, I realized that the most important thing we’ve done is we’ve created a culture at Oklahoma State for success in all different areas. We have some structure. We have certain ways that we expect our players to operate to be a part of our team and that we’re all lucky that we’re here, myself included, and that Oklahoma State football is by far bigger than any one person in our program, and we live by that.“We’re very disciplined. We’re very structured. Accountability is important. We’re unselfish. We respect our opponents, but we don’t fear anybody. I think that we’ve stayed with that, and we’ve created a culture where players understand success.”This is apparent, and don’t look now, but with a 14-win season this year (???) OSU can join that aforementioned 100/10 group next year (they’re 86-31 in the last nine years).A hundred wins in 10 years. That would have seemed laughable just a decade ago. But now OSU is one historic season from making it happen. USC94-37-072%last_img read more

How Texas Once Held Oklahoma State’s Future in its Very Wealthy Hands

first_imgI’ve written on the Big 12-Pac-12 near alignment extensively, but David Ubben recently wrote and reported the most thorough piece I’ve ever seen on the topic that nearly torpedoed this conference back in 2010. And OSU is at the heart of it. Though there aren’t many OSU-specific nuggets, the entire thing is fascinating to think back on and read about.Texas was the summer’s biggest and most crucial prize, and the Pac-10 also zeroed in on Oklahoma, Oklahoma State, Texas Tech and Colorado. Texas A&M was a potential partner, but SEC membership was something many university power brokers had coveted for decades, as was a split from rival Texas. Still, Texas A&M entertained early discussions from the Pac-10. [The Athletic]You should read the entire thing (here) because it’s great. The part that was maybe most interesting to me was about just how much power Texas wielded at that time (and even now, I guess). This part about how OU thought they had power, but it was almost nothing next to Texas made me laugh. This was post-Texas turning down the Big 12.By then, Oklahoma had pushed out [Dan] Beebe as commissioner, turning to [Chuck] Neinas to guide the league into its new era. Representatives from Oklahoma declined to be interviewed for this story.“Boren acted like Oklahoma could go to the Pac-10 without Texas. They couldn’t do that, but he felt like he wanted to show Oklahoma had enough power to have the commissioner removed and then they’d stay,” Beebe said. “And that was how it ended for me there.” [The Athletic]Many levels of humor if you’ve been following the Big 12 for a long time. And who knows how close it all was to happening. Texas’ then-AD, DeLoss Dodds, acts like it never really got that close.“Bottom line, every time we met as a staff and talked about our kids having half of their competition on the West Coast and being on airplanes all the time, we just felt like that wasn’t the right thing,” Dodds said. “I never got to the point where I thought (the Pac-16) was the right move. We had staff meetings with 10 or 12 people in a room. We started every meeting by asking, how would this affect the kids? And the end result was just not good.” [The Athletic]But Ubben’s article makes it seem like it got a lot closer than that (one reporter even insinuated that if Texas A&M had bailed for the SEC first, it probably would have happened). All of the what-ifs, including the following: What if OSU’s magical 2011 team had played in the Pac-16 instead of the Big 12? Colorado moved that year, and presumably OSU could have, too.Regardless, one thing is undoubtedly true: Oklahoma State is better off — financially and otherwise — that Texas stayed and kept everyone else with them. Even if their leverage resulted in a tidy little $15 million bonus from ESPN. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Power to the People: How to Use Policy and Advocacy Tools to Improve Maternal Health

first_imgPosted on August 30, 2010June 21, 2017By: Janna Oberdorf, Communications Manager, Women DeliverClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)At today’s session on “Policy and advocacy tools,” panelists presented on web-based and new media options for disseminating maternal health research and messages. Though online technology is an often-untapped resource for the maternal health field, the panelists laid out specific ideas and strategies that have the potential to catalyze policy change.Panelists discussed:•    Leveraging new and online technology for maternal health advocacy and communication; Mari Tikkanen, M4ID•    An Atlas of Birth: mapping the global challenges and solutions to maternal mortality; Sarah Neal, University of Southampton•    Lives Saved Tool: influencing maternal and child health policy; Koki Agarwal, MCHIP“Maternal health doesn’t have a global movement,” said Tikkanen. “We need these tools to reach out to a broader audience.”It was interesting to hear the panel talk about the need to present evidence in ways that capture attention and provoke action among a diverse array of stakeholders. It’s true. Research is incredibly important. But we also need to take scientific research, like the data used in the Lives Saved Tool (LiST), and make it accessible. Data visualization and creative maps, like those created in the Atlas of Birth, are fantastic ways to capture policymakers and express complex issues quickly.But maps are a natural next step for researchers and academics. What else can we be doing? We can be blogging, updating our Facebook pages, tweeting, downloading iPhone apps, sending text alerts, and more. I am a strong supporter of all new media initiatives, but I think it’s important to remember the difference between awareness-raising and advocacy. Though raising awareness is a step towards advocacy, we should be mindful that our social networking and online tools have an intended impact on policy change. It is not enough to just exist on social networks; we must strategize and use tools that benefit our organizational mission and the broader maternal health cause. And we must tailor our messages to specific audiences.We also need to work hard to combat those who think online tools are trivial. Betsy McCallon of the White Ribbon Alliance and moderator of the session gave a great example: “In the US, where global development aid support is sliding, policymakers need to hear from their constituents that these issues are important,” she said.I encourage maternal health organizations who look down on new media, or who fear the rapid pace and inherent transparency, I encourage you to join the movement. Social media and online tools put the power in the hands of the people. It’s our job, as maternal health advocates, to make sure that power is maximized and targeted.Stay up to date with the conference happenings! Follow the Maternal Health Task Force and EngenderHealth on Twitter: @MHTFand @EngenderHealth. The conference hashtag is #GMHC2010.For more posts about the Global Maternal Health Conference, click here.For the live stream schedule, clickhere.Check back soon for the archived videos of today’s presentations.Share this: ShareEmailPrint To learn more, read:last_img read more

Kroos stuns Sweden with dramatic late winner

first_imgGermany 2 Sweden 1: Late Kroos winner brings Low’s men back from the brink Stephen Creek Last updated 1 year ago 04:16 6/24/18 tonikroos-cropped Getty Images Germany’s hopes of reaching the World Cup knockout phase were hanging in the balance before Toni Kroos scored a stoppage-time free-kick. Germany came back from the brink of a humiliating World Cup exit as Toni Kroos scored a sensational stoppage-time winner to secure a dramatic 2-1 victory over Sweden.Kroos found the net with a wickedly curling set-piece in the 95th minute of a game that brought out the best and worst of Joachim Low’s world champions, who were reduced to 10 men when Jerome Boateng was sent off with eight minutes remaining.It capped a dramatic turnaround in a match that Germany could not lose after Die Mannschaft were beaten by Mexico in their opening Group F game, but such a scenario was on the cards when Ola Toivonen’s superb lob gave Sweden a lead they held until half-time. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar But Low’s team-talk at the break obviously struck a chord with the world champions, who levelled early in the second half through Marco Reus’ scrappy effort.Boateng’s dismissal threatened to unravel their efforts to get back into the match and it looked as though they would have to settle for a point that would have left their hopes of progressing from the group hanging in the balance. However, with the clock winding down, Kroos’ stunner sparked jubilant German celebrations and simultaneously broke Swedish hearts.The result leaves Group F wide open with no team yet mathematically through. Mexico lead the way on six points, while Germany and Sweden are on three, and South Korea still on zero.95 – Toni Kroos’ strike (94:42) was Germany’s latest ever World Cup goal scored during regulation time (excluding extra time). Poise. #GERSWE #GER #WorldCup pic.twitter.com/n6yomGJSAx— OptaJoe (@OptaJoe) June 23, 2018Germany dazzled Sweden with lightning-fast passing in the opening exchanges and Julian Draxler had a shot blocked from close range before he toe-poked a left-footed effort narrowly wide from a tight angle soon after.Emil Forsberg was pulled back by Thomas Muller on Sweden’s first foray into German territory but no free-kick was given and, after Victor Lindelof cleared a Reus cross away from danger, Janne Andersson’s men were denied what looked like a clear penalty.Viktor Claesson’s pass put Marcus Berg through one-on-one with Manuel Neuer when Boateng appeared to bundle the Sweden striker to the ground without playing the ball, but referee Szymon Marciniak ignored Sweden’s ardent protests.Germany lost Sebastian Rudy when he left the field with a bloody nose after a collision with Toivonen moments before the Sweden forward landed another blow as he burst into the box to control a Claesson cross on his chest and lift his shot over Neuer into the far corner of the net in some style.Substitute Ilkay Gundogan and Berg exchanged dangerous long-range shots at the end of the first half and Low sent on Mario Gomez for Draxler at the start of the second half.Less than three minutes later Germany drew level when Timo Werner’s cross evaded Gomez but found Reus, who met it with his knee and turned the ball beyond Robin Olsen and into the bottom corner of the net.Low’s men did not stop there, and Muller headed narrowly wide before Jonas Hector forced Olsen into a good save to keep the scores level.Reus should have made it 2-1 when his attempted back-heel failed to connect with Joshua Kimmich’s low cross.With just under 10 minutes left, Boateng was dismissed after picking up a second yellow card for a dangerous tackle on Berg, and Neuer then made a dramatic one-handed save to deny substitute John Guidetti a winning goal with a downward header.Olsen pulled off an even better save at the other end, parrying Gomez’s powerful header over the crossbar, and Julian Brandt crashed a thunderous shot onto the post from an offside position as time looked to have run out on Germany.But Kroos hooked a sweetly struck effort from a well-worked free-kick with Reus on the left into the far corner of the net from a tight angle to allow his country to breathe a huge sigh of relief.BEST NEVER REST! Kroos puts the @DFB_Team_EN in the lead – the dream of the round of 16 is back alive! #GERSWE pic.twitter.com/tuzsZHC8NZ— Mercedes-Benz & Die Mannschaft (@mbfussball_en) June 23, 2018Key Opta stats:- Germany came from behind at half-time to win a World Cup match for the first time since 1974 – which was also against Sweden.- Toni Kroos’ winning goal after 94 minutes and 42 seconds was the latest goal scored by Germany in World Cup history (excluding extra-time).- Sweden’s Ola Toivonen failed to score in 23 Ligue 1 games for Toulouse in 2017-18, attempting 19 shots without success – he scored with his second shot at the 2018 World Cup.- This was the first match at a major international tournament (Euros and World Cups) that Mesut Ozil had not started for Germany since he made his debut in 2010, ending a run of 26 consecutive starts.- Sweden have lost a World Cup group stage match for the first time since June 1990, when they lost to Costa Rica – this defeat ends a run of 10 group games unbeaten. read morelast_img read more

Man arrested for making hoax call at IGI airport

first_imgNew Delhi: A man was arrested for allegedly making a hoax call on August 8 saying his wife was planning to trigger a bomb at the Indira Gandhi International (IGI) Airport here, police said on Saturday. The police said that the man, Nasiruddin (29), made the hoax calling stating that his wife was a “fidayeen” member and was on her way to set off the bomb at the airport. “Nasiruddin was arrested from Delhi’s Bawana area. He made the call in order to prevent his wife from leaving the country,” said a senior police officer. On August 8, the authorities at the airport had to temporarily suspend operations of international flights. “During investigation, the accused revealed that he married Rafiya, his employee, who was now planning to leave India to work in the Gulf. When his attempts to stop her from leaving the country failed, he decided to make the call,” the officer added.last_img read more