Rio Athletes Village opens its doors

first_imgJuly 24, 2016 COMMENT SHARE athletics Rio 2016Oltmans complains lack of furnishing at Olympic Village Published on RELATED center_img SHARE SHARE EMAIL null Freestyle wrestler Narsingh Yadav fails dope test Ready or not, the Rio Olympics are opening their doors.The Games begin in just over two weeks, but the Athletes Village opens officially today, meaning 10,500 athletes and another 7,000 staff members will start trickling into the luxurious layout, with the pace picking up daily until the August 5 opening ceremony at the Maracana Stadium.The 31-building compound should pamper the world’s best.It’s set among tennis courts, soccer fields, seven swimming pools —— with mountains and the sea as a backdrop —— and topped off by a massive dining-kitchen compound that’s as large as three football fields.“I want to help all the athletes have a wonderful welcome to Brazil,” said Priscilla Antonello, a residence center deputy manager whose job is to help athletes find their accommodations.Will she be star-struck by so many Olympians?“I couldn’t be in this job if I behaved like that,” she replied yesterday, standing on the 13th floor of one of buildings, gazing out over cycling paths, bubbling fountains and lots of green.She already knows which countries will be where, but she’s not allowed to say.Some delegations had already arrived yesterday, easy to spot with banners or flags hanging off the sides of buildings.Slovenia had the best banner. In green and white it says: .“I Feel sLOVEenia.” The LOVE portion was set off in white type, making sure the message got across.Another read: “All for Denmark.”Banners or flags from Canada, Britain, Portugal, Finland and Sweden were among those spotted. A tiny red and yellow Chinese flag was pinned near the top of one of the compounds.Everything about the village is massive, though fairly standard for recent Summer Olympics.Organizers say the compound has 10,160 rooms; 18,000 beds; seven laundries; an enormous, hospital—like clinic; a massive gym.In addition, organisers are providing 450,000 condoms, three times more than London did four years ago. Among them will be 100,000 female condoms.Organisers said this is to encourage safe sex. Many had considered that increased supply to be due to Brazil’s outbreak of the Zika virus, which has been linked to birth defects. COMMENTSlast_img read more

How much money WWE could lose by cancelling Crown Jewel in Saudi Arabia

first_imgAdvertisementDespite the recent ongoings that involved the killing of Washington Post journalist and Saudi national, Jamal Khashoggi in Turkey earlier this month, WWE looks set to go ahead with Crown Jewel in Riyadh, Saudi Arabia on November 2.WWE has remained silent in the aftermath of Khashoggi’s reported murder and instead, it seems highly likely that the green signal will be given for the event rather than WWE taking the risk of incurring a huge financial catastrophe.In case you didn’t know, WWE joined forces with Crown Prince Mohammed bin Salman on his Saudi Vision Plan 2030 earlier this year and as per the deal, multiple events and shows will be hosted in the Middle East for the next 10 years. If Crown Jewel was to be cancelled then WWE will be hit with a massive loss of $12-16 million in operating income. However, the PPV appears to be headed in the desired direction after last week’s episodes of Monday Night RAW and SmackDown 1000 respectively.Seth Rollins, Dolph Ziggler, The Miz and Rey Mysterio all punched their tickets to the WWE World Cup at Crown Jewel after successfully registering victories in singles competitions last week and completed the playing field for the eight-man tournament.The field has been rounded out for the #WWEWorldCup Tournament at #WWECrownJewel! https://t.co/ecP9b5EkrV— WWE (@WWE) October 17, 2018Similarly, Roman Reigns will defend his Universal Championship against Braun Strowman and Brock Lesnar while Daniel Bryan will lock horns with AJ Styles for the WWE Championship. Meanwhile, Shawn Michaels will make his much-anticipated return as he reunites with Triple H to take on Kane and The Undertaker.Advertisementlast_img read more

FC Goa announces first edition of FC Goa Social program

first_imgPanaji, Apr 10 (PTI) FC Goa announces the launch of the first edition of its new initiative FC Goa Social program, to be held at the Goa University ground from April 18 to May May 14. The program is designed for kids in the age groups of 6-14 years who are looking for football coaching with a recreational touch to it. The programs primary purpose is to get the kids active during the summer holidays when they are away from school and engage them in sporting activities. It will be run by FC Goas Grassroots coaches and will incorporate multiple elements of the game into the training sessions. The sessions have been designed by FC Goa Grassroots Technical Director Mr Katz Naidoo and Development Director, Mr Gavin Araujo. Both come with a strong reputation for developing the grassroots program, and along with the grassroots coaches are responsible for the success of FC Goas U-14 team who were state finalists. The session will take place three times a week from 4.30pm to 6pm on alternate days depending on the age groups. PTI MCS CMlast_img read more

How To Rehearse For A Job Interview

first_imgPractice makes perfect, particularly when it comes to the job interview. Nobody wants their responses to sound canned during an interview, but they also don’t want to fumble over questions, which is why career experts say it’s important to rehearse ahead of time. That doesn’t mean you have to memorize your answers to every imaginable interview question, but you do want to be able to talk about your skills and work experience without tripping up.“Your goal isn’t to develop pat, ready answers to every question,” says Sue Campbell, owner of 1-Writer.com, a career strategist company. “The goal in doing mock interviews is to raise your confidence level, to familiarize you to the interview process, and to develop an ease that will enable you to manage this type of situation to the best of your abilities so that you and what you bring to the table can really shine.”According to career experts the first step in practicing for a job interview is to find someone to rehearse with. Your spouse or friends are options, but ideally you want to use someone in your professional network who has knowledge about the type of position you are interviewing for. You also want someone that will give you unbiased, constructive criticism. “You want to rehearse with someone who will give you objective feedback about how you are coming across and can give you pointers on things you need to work on,” says Pamela Skillings, co-founder of Skillful Communications. If you can’t find someone to practice with, career experts say to record yourself on your computer, tablet or smartphone to identify any aspects of your behavior, verbal skills and body language that need improvement. If you don’t want to record yourself, at the very least, practice in front of a mirror.How you practice interviewing also matters. According to career experts you want to make it as real as possible, which means you should dress as if you were going on the interview and act as if the person interviewing you is the real deal. Campbell suggests holding the mock interviews in an unfamiliar place at a preset time. “You need to come prepared with resume and references, and to negotiate salary, if necessary. Whatever you find to be the most difficult aspects of an interviewer situation should be touched on during the mock interview,” she says.While there isn’t a set rule in terms of how many mock interviews you have to hold, career experts say it’s a good idea to practice until you reach your comfort level. Don’t overdo it, even if you have a big interview coming up. Yes, you want to prepare, but you also don’t want to come off too polished or disingenuous.Once your mock interview is over, Campbell says to have your “interviewer” provide feedback on everything from whether or not you appeared nervous to whether or not you dressed appropriately. Since some initial interviews are conducted over the phone, Campbell says to hold at least one mock interview via phone.If you don’t or can’t rehearse for an upcoming interview, another way to prepare is to network with people that are doing the type of job you want and asking them for a few minutes of their time, whether it’s a lunch date or a quick meeting over a cup over coffee. By meeting with people in a similar position or at a company you would like to work at, you can gleam information about the skills, experience and training they look for in potential candidates, says Campbell.Before you start practicing, it’s a good idea to scour the Internet to come up with a list of interview questions. Websites like Glassdoor provide sample interview questions from a broad range of companies. Many companies also put up examples of the type of interview questions they ask, making it extremely easy for job seekers to prepare. Another option, according to Susan Ruhl, a managing partner at OI Partners – Innovative Career Consulting in Denver is to think of three to five stories from each of your past jobs about challenges you’ve faced, actions you took to overcome those challenges and the result of those actions. “When someone asks you on a behavioral interview tell me about a time you didn’t meet a deadline, you’ll have stories in your head,” says Ruhl. “You won’t struggle to find the story to tell.”last_img read more

Do Satisfied Employees Impact Stock Performance?

first_imgWalking through the campuses of today’s Silicon Valley tech giants, it’s no surprise most employees are satisfied. Colorful workspaces, flexible schedules, dog-friendly offices, casual dress codes, free meals, commuter shuttles and more make for a dreamy work environment compared to the staid workplaces of America’s past. But are these efforts to boost employee satisfaction really worth it?If you ask an economist, they might shrug. Good company culture certainly makes employees more productive and engaged. But the workplace policies that drive employee satisfaction aren’t free—they are costly investments like any other. At the end of the day, the question is whether the gains of a healthy workplace culture outweigh the costs. Are efforts to improve worker satisfaction really worth the money?Let’s Look at the NumbersOne way to answer that question is to compare financial performance of companies with satisfied—and less satisfied—employees. The idea is simple: If policies that boost worker satisfaction are lousy investments, it should eventually show up in companies’ bottom lines. We should be looking for a correlation between stock returns and employee satisfaction, which is precisely the subject of our most recent Glassdoor Research report “Does Company Culture Pay Off?”.In the chart below, we look at stock returns for three portfolios of companies with very high employee satisfaction – winners of Glassdoor’s “Best Places to Work” award. With each portfolio, we imagined we had $1,000 to invest in each, and we compare their stock performance to the overall market since 2009, the first year the awards were issued.The black line shows what a $1,000 investment in the S&P 500 back in 2009 would’ve grown to today. The three colored lines show what similar investments in “happy employee” companies would’ve grown to. As is clear in the chart, an investment in Glassdoor’s “Best Places to Work” companies would’ve grown to between $2,797 and $3,470, far outpacing the $2,210 for the overall market.This is no surprise. Great companies are highly profitable, often attracting top talent and keeping them with employee-friendly policies. But does the opposite hold as well? Are companies with the unhappiest employees also poor financial performers?Surprisingly, the answer appears to be “yes.” We examined a portfolio of 30 companies with the lowest employee satisfaction as well, and found that they significantly under-performed the stock market since 2009.What Explains This?Ours isn’t the first study to find a correlation between healthy workplace culture and stock returns. A 2011 study by a University of Pennsylvania researcher found companies on Fortune’s “100 Best Companies to Work for in America” list far outperformed the overall market in recent years.Without a careful experimental design, it’s hard to pin down exact causes behind this correlation. One possibility is that fast-growing companies are flush with cash and have an easy time attracting and keeping happy employees. Perhaps unprofitable companies are quick to cut workplace amenities, plummeting employee morale. Or maybe fostering a satisfied workforce per se leads to higher productivity and profits.Regardless of causes, the lessons are clear. Employee satisfaction is a strong predictor of long-term company performance. That fact alone should raise eyebrows both for investors and CEOs looking for an edge in today’s marketplace.Read the full report: “Does Your Company Culture Pay Off?”, and see additional highlights in our press release.***Looking for ways to communicate the importance of culture to your C-suite? Check out the latest Glassdoor eBook: 3 Reasons Why CEOs Can’t Ignore Glassdoor.last_img read more

Glassdoor Employees’ Choice Award Winners Revealed: Airbnb is #1 Best Place to Work in 2…

first_imgWe’re proud to announce the winners of the eighth annual Glassdoor 2016 Employees’ Choice Awards, honoring the Best Places to Work across North America and parts of Europe.Among winning employers on the 2016 50 Best Places to Work (U.S.) list, Airbnb takes top honors, followed by Bain & Company, Guidewire, Hubspot and Facebook.Interested in working for a smaller company? Madwire claims the #1 spot on the 2016 50 Best Small & Medium Companies to Work For (U.S.) list.SEE THE 2016 WINNERS: All winning employers across this year’s six categories can be found by visiting:50 Best Places to Work – U.S.50 Best Small & Medium Companies to Work For – U.S.25 Best Places to Work – Canada25 Best Places to Work – UK10 Best Places to Work – France10 Best Places to Work – GermanyThe 2016 Employees’ Choice Award winners were determined based on company reviews shared by employees over the past year. When providing a company review, employees are asked to share their opinion on some of the best reasons to work for their employer (pros), any downsides (cons), and are encouraged to provide advice to management. In addition, employees are asked to rate how satisfied they are with their employer overall, rate their CEO, as well as rate key workplace attributes like career opportunities, compensation & benefits and culture & values, among others.Do you love your job and think your company is a Best Place to Work? Share a review. Reviews submitted during the next 12 months will be considered for Glassdoor’s 2017 Employees’ Choice Awards.To learn more about the Glassdoor Employees’ Choice Awards and to see the 2016 awards full methodology, visit https://www.glassdoor.com/Awards-and-Trends/about-employees-choice-awards.htm.last_img read more

Car Sales Analysis: These are the top gainers and losers from April

first_imgDomestic passenger vehicles sales rose 14.68 per cent to 2,77,602 units in April from 2,42,060 units in the same month last year.Domestic car sales rose 17.36 per cent to 1,90,788 units as against 1,62,566 units in April last year, according to data released by the Society of Indian Automobile Manufacturers (SIAM).Maruti Suzuki India (MSI) recorded its best ever monthly domestic numbers in April, with sales at 1,44,492 units, a growth of 23.4 per cent compared to 1,17,045 units in April 2016. The company had recorded its previous best monthly domestic sales in September 2016 at 1,37,277 units. MSI’s April sales were driven by the compact car segment and utility vehicles (UV).The compact car segment comprising Swift, Dzire, Baleno and Ignis grew 39.1 per cent to 6,35,84 units as against 45,700 units in the same month of 2016. UVs, including Ertiga, S-Cross and Vitara Brezza, rose 28.6 per cent to 20,638 units in April, from 16,044 in the same month last year, it added.Honda Cars India Ltd (HCIL) reported a 38.1 per cent increase in domestic sales at 14,480 units in April. The company had sold 10,486 units in the same month last year, HCIL said in a statement. Last month, the company sold 438 units of small car Brio, 2,061 units of premium hatchback Jazz, 2,029 units of compact sedan Amaze and 5,948 units of mid-sized sedan City.Honda also sold 3,266 units of its new compact sports utility vehicle (SUV) WR-V. Besides, SUV BR-V saw sales of 701 units. The sales for SUV CR-V stood at 36 units and Accord Hybrid 1 unit last month.On the other hand, Mahindra and Mahindra reported a 6 per cent decline in total sales at 39,357 units in April. The company had sold 41,863 units in the same month last year, the company said in a statement. In the domestic market, sales were down 4 per cent at 37,829 units last month compared to 39,357 units in April 2016.advertisementSales of passenger vehicles, including Scorpio, XUV500, Xylo, Bolero and Verito, were down 15 per cent at 19,325 units compared to 22,655 units in the same month last year.While, Tata Motors reported a 21 per cent decline in total sales in April at 30,972 units as compared to 39,389 units in the same month last year. Sales of passenger vehicles in the domestic market grew 23 per cent to 12,827 units last month.Top Selling Hatchbacks (entry and mid level) -Top Selling Compact Sedans -Top Selling SUVs –last_img read more

Moto E4 Plus available for Rs 999 with Flipkart exchange offer

first_imgMotorola launched the Moto E4 Plus in India on Wednesday. The smartphone has been announced at a price of Rs 9,999 and is available on Flipkart starting 11:59PM yesterday. But, if you buy the device today, Flipkart is offering special discount deals on the smartphone, only for today. On buying the Moto E4 Plus from Flipkart today, customers will be able to grab the smartphone at just Rs 999 with the Flipkart exchange offer.Moto E4 Plus is launched in India in two colour variants – Iron Gray and Fine Gold and both the devices are available under the Flipkart exchange offer. The exchange offer amount will vary depending on the smartphone you exchange it with.You can get a maximum exchange amount of up to Rs 9,000.Apart from the exchange offer, Flipkart is also offering several other deals. On purchasing the Moto E4 Plus from Flipkart, customers will be able to get an extra 5 per cent discount on Axis Bank Buzz credit cards. Furthermore, Flipkart has also partnered with Idea Cellular and Reliance Jio and is offering extra data for pre-paid customers.Also Read: Moto E4 Plus, Moto E4 quick review: Sleek budget smartphones with stock AndroidAfter purchasing the Moto E4 Plus, Idea users can recharge their numbers with Rs 443, and they will be able to get 84GB 4G data along with unlimited calling service valid for 3 months, with no daily FUP limit.  Furthermore, Reliance Jio customers buying the Moto E4 Plus from Flipkart will get 84GB of 4G data on recharging with Rs 399. Customers will also get free Jio Prime Membership. The additional data vouchers can be availed for maximum of six recharges. Additionally, customers will also get a free 2 month subscription to Hoststar premium and a BuyBack guarantee of up to Rs 4,000.advertisementMoto E4 Plus specificationsThe budget smartphone comes with a massive 5,000mAh battery, the latest version of Android 7.1.1 Nougat out-of-the-box and a front LED flash. Motorola claims that the smartphone can last for 2 days on a single charge. Further, the Moto E4 Plus is powered by the 1.3Ghz 64-bit quad-core MediaTek MT6737 processor coupled with 2GB of RAM and 32GB of internal storage which can be expanded by up to 128GB via a microSD card.Design wise, the Moto E4 Plus looks quite similar to the Moto G5 and the Moto G5 Plus and comes with a metal unibody chassis and a slightly curved back with antenna bands on the top and bottom of the device. The smartphone sports a 5.5-inch 720p HD display. A fingerprint sensor is embedded in the home button up front. On the imaging front, the Moto E4 Plus comes with a 13-megapixel camera at the back, while on the front the device features a 5-megapixel selfie shooter which comes with an aperture of f/2.2.last_img read more

DIY Solutions to Your Home Garden Disasters

first_img Post navigation I love gardening, but I hate spending my hard-earned paycheck to keep my plants happy. Between the soil, plants, and accessories – gardening is one hobby that can be very expensive!Here are 12 DIY solutions to your common gardening problems:Fill a bucket with the cold water from your shower while you’re waiting for it to heat up. Feed it to your thirsty plants and flowers, which will reduce your water bill and overall consumption. Here are 14 more ways to reduce your water bill.Did you know many weeds are edible? Here is a list of weeds you can eat, including dandelion, watercress, and bamboo. Just be absolutely certain before you put a weed in your mouth or consider asking a professional!Pour boiling water over weeds to kill them. Heat as much water as you can safely carry, then dump a few gallons over a trouble spot. Repeat in a few days if the weeds are still green.Lay down flattened cardboard boxes over weedy areas. Anchor the cardboard with heavy rocks in the corners and center and wait out those annoying weeds!Make your own composter for about $4 instead of buying one for $75 bucks at your local home improvement store! All you need, besides a 5-gallon Homer bucket and lid, is a drill and ½ or ¼ inch drill bit to make holes in the bucket and lid.Forget buying nutrient-rich soil – that’s what your homemade compost is for!Plants greens that will reduce your grocery bill. The highest yield per square foot is cilantro, followed by arugula and leafy greens, according to one gardening expert. I love to plant my own herbs, which are so expensive to buy, especially when I only need a teaspoon!Use newspapers to make seedling cups instead of buying new ones. Roll a few sheets into a long cylinder, tape in a few spots, and then cut off 3-inch segments. Arrange in a tray, fill each mini cylinder with a bit of soil, and plant your seeds. Spritz with water so seeds are moist, but not wet.Deter ants with cucumber peels, cayenne pepper, or vinegar. A 50-50 mix of borax and sugar sprinkled on an ant’s nest and trail will kill the little buggers.Drown slugs in shallow dishes of beer. Dig a hole into the soil that is just wide and long enough to fit a small dish. The lip of the dish should be even with the soil. Slugs like the smell of beer, so they crawl in, have a swig, and then drown! You can also rid your garden of slugs by spreading crushed eggshells around plants. Slugs avoid rough surfaces – ouch!Plant parsley, spearmint, sweet fennel, and dill in your garden to attract ladybugs, which hunt and kill aphids. You can also buy ladybugs, but there’s no guarantee they’ll stick around!My husband hates to throw out scrap wood, which is perfect for making raised garden beds or borders. You can also repurpose stones, rocks, and concrete to form borders or create outdoor art.Hungry for more tips? Here are more ways to garden on the cheap.Julia Scott is the founder of the money-saving blog, BargainBabe.com.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Relatedlast_img read more

The Cheapest Pets to Own

first_img Post navigation Zina Kumok is a freelance writer specializing in personal finance. A former reporter, she has covered murder trials, the Final Four and everything in between. She has been featured in Lifehacker, DailyWorth and Time. Read about how she paid off $28,000 worth of student loans in three years at Debt Free After Three. This article has been updated and was originally published as “The 10 Cheapest Pets to Own” on April 5, 2013.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedThe Complete Guide to Independent Work for Seniors and RetireesJuly 3, 2019In “Financial Planning”Natural Disasters: How to Prepare for the UnthinkableOctober 1, 2019In “Family Finances”How Much Does It Really Cost to Own a Boat?July 25, 2013In “Financial IQ” center_img The science is in – owning a pet makes you happier.That may not be groundbreaking insight, but in the midst of a mental health epidemic, many Americans are looking to furry friends for help. A pet can provide companionship, stimulation and routine – all things that mental health professionals recommend to combat depression and anxiety.Still, many would-be pet owners balk at the high costs associated with caring for the most popular pets. Especially if you’re new to pet ownership, dropping hundreds on a cat or dog can seem outrageous, and for many people it’s just not a financially viable option.That’s why we’ve compiled a list of the cheapest pets – so you can get a new friend without getting a second job.Hermit CrabThey may not the cuddliest option on the list, but hermit crabs can make for great pets if you’re looking for an inexpensive, low-maintenance and laid-back companion. Costs of owning a hermit crab include a tank with a vented lid, drinking and humidity sponges, food, water and dishes to put it in, climbing wood and a humidity gauge.Consistency is key for these tiny crustaceans, so they’re not a great option for owners who won’t be around a lot. Humidity is their lifeblood, and responsible hermit crab owners will need to water and mist their little friend at least once a day to keep them happy and healthy. They also need a clean environment, which means cleaning the cage once a week and changing out the sand monthly.GoldfishThere’s a reason why these tiny freshwater fish have been a mainstay in American households since their introduction to the continent in 1850. They’re inexpensive, interesting to watch and incredibly low maintenance. If you keep them fed and regularly clean their environment, a goldfish can live as long as twenty years.While a classic goldfish bowl is the image most associated with housing these fish, most experts these days recommend a filtered tank to keep the environment clean. While the initial cost of that tank can get a little pricey, the only additional expense is food. Goldfish themselves are incredibly cheap, usually costing no more than a few bucks each. Also, the tank can be reused indefinitely if you continue to own fish.BudgerigarBudgie for short, this mini-parakeet is perfect for someone looking to really bond with their pet. They’re incredibly social animals, so prospective owners will need to hang out with them for at least an hour a day – or get them a birdie companion. Like parakeets, they’ll perch on your finger or shoulder and mimic words.Besides a birdcage, costs of owning a budgie boil down to the basics – food, water and maybe an eye patch when you dress them up as a pirate for Halloween. You can realistically walk out of the pet store with a budgie and all the necessary accoutrements for under $100.Leopard GeckoFor reptile-lovers, the best bet is the leopard gecko. Unlike many lizards, these little dinosaurs and friendly and sociable once they get to know you.Much like a fish, the most substantial cost is going to be a habitat, likely ranging from $100-200. Besides that, you’ll need some lighting, a moist shelter for shedding that can easily be constructed at home and heat pads or tape depending on the temperature of your house.Leopard geckos eat live insects and worms, which should run less than $10 a week.Guinea PigWhen it comes to classic household pets, you can’t do better than the guinea pig. They’re cuddly, entertaining and a short time commitment at a five year lifespan. While not the cheapest pet on this list, they’re much more affordable than just about every other kind of mammal.Besides an appropriately-sized cage, guinea pigs will need bedding and hay that gets changed regularly. Guinea food is relatively cheap, but they can also thrive on leftover vegetable scraps. If you can’t regularly spend time with your critter, they’ll probably need a companion to remain happy.AntsIf you’re looking for low-cost, low-maintenance companions, look no further than an ant farm. They may not provide the bonding opportunities you’d find with some of the other pets on our list, but watching an ant farm grow and develop can be incredibly stimulating for the right kind of person.Modern ant farms are often made with a clear, edible gel that allows you to watch your ants tunnel. A traditional sand or dirt farm will require regular feeding and watering, but no additional responsibilities. The ants and farms will often be sold separately, but even the more expensive setups won’t end up costing much more than $50.last_img read more

Selling & Buying Real Estate: How to Get the Most Out of the Deal

first_img Post navigation Are you shopping for a new home? How exciting! You and your realtor have probably been racing to get your offers in since in most locales it is a “seller’s market” with so many buyers to compete with for the properties on the market and historically low home inventory.But if you are selling your current home so you can buy another one, the seller’s market may work in your favor on the sale side since property inventory is low and there are so many home buyers competing to buy their dream home.  Even if you sell your home quickly here are a few tips as you begin your home buying and selling journey.Try making your purchase offer contingent on you selling your old home – that may work if you can demonstrate to a seller that there’s a good chance your house will sell quickly. And be sure to get qualified with a mortgage company before you shop so that you have the financing in place and know how much house you can afford.If you find the perfect new home and want to close on it before the old one sells, how do you bridge the financial gap? If your old house has plenty of equity, and you have enough income to pay two mortgages, you may take out a bridge loan, which is a short-term loan using your old home as collateral. That will give you the funds you need to close on the new house, and the bridge loan will be paid off when you sell the old home. Or you can borrow from family or friends who are well-heeled, if you have any in that fortunate position who are willing to help.If you’re lucky enough to make that purchase happen, you may benefit from more tax deductions. You get a tax deduction for interest paid on your mortgage, but what about the bridge loan and the loan on the new residence that you buy while waiting for the old residence to sell? Good news. Interest on loans for the purchase or improvement of up to two residences is tax deductible, so it is likely that you can deduct the interest on both mortgages and the bridge loan. And property taxes are tax deductible on all properties that you own as well.Capital gains on the sale of your home may also have tax consequences. Ordinarily you would owe tax on the difference between the net sales price and your cost basis, but most home sellers don’t owe tax — since 1987, homeowners have been able to exclude most or all of the gain when they sell.The general rule is that if you sell your primary residence, you can exclude a gain of as much as $500,000 if you’re married and filing a joint return with your spouse, or $250,000 if you’re single or married filing separately. To be eligible for the full exclusion, you must have owned the home and lived in it as your principal residence for at least two of the five years prior to sale.If you have to sell your home but you’ve owned it less than two years, all is not lost. You can claim a reduced exclusion if the sale occurred because of a change in your place of employment, health reasons or “unforeseen circumstances” such as divorce, multiple births or job loss. So if you’ve owned and lived in the home for just 18 months when you sell, not 24 months, then 18/24 or 75% of the $250,000 per person exclusion would apply.Most taxpayers are fortunate enough not to owe taxes when they earn money on the sale of their principal residence, but what about selling at a loss? Unfortunately, you can’t claim a loss from the sale of your principal residence.Don’t worry about knowing the tax laws related to this milestone in your life.  TurboTax will ask you simple questions and give you the tax deductions and credits you are eligible for based on your answers.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Relatedlast_img read more

What the Finance: It’s Tax Time

first_imgBe sure to follow Mint on Facebook, Twitter, LinkedIn or Instagram to get the newest in the What the Finance series right in your feed. Tax time can be daunting for some, especially with phrases that just don’t make any sense like 1099 and Roth IRA. Here’s a quick cheat sheet on key tax terms you might need to know! Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedShould Freelancers Leverage an IRA?November 15, 2018In “Investing Advice”The Big Reasons Why Investors Choose Real Estate — and How You Can TooNovember 13, 2018In “Investing Advice”Federal Workers: How to Protect Your Finances During the Government ShutdownJanuary 11, 2019In “Financial Planning” center_img Post navigationlast_img read more

In World That Says It’s Cutting Nutrient Pollution, Progress Is Lacking

first_imgThe world is increasingly worried about water pollution.Nearly 190 countries agreed upon the Sustainable Development Goals (SDGs), which include a call to halve untreated wastewater by 2030 and reduce marine pollution by 2025. The UN Environment Assembly (UNEA) committed to a “Pollution-Free Planet” and cleaning up a third of the world’s coastlines by 2030. And last year, the International Nitrogen Initiative announced a global goal to cut nitrogen waste in half by 2030.Nutrient pollution is one of the biggest offenders. When nutrients from fertilizers, untreated sewage and urban areas run off into bodies of water, they fuel harmful algal growth (known as eutrophication) that threatens drinking water and creates “dead zones” that rob water of the oxygen necessary to support marine life.Despite global goals, progress is lacking in curbing nutrient pollution: More than 700 coastal areas are impacted by eutrophication or dead zones. Climate change and increased development could exacerbate current trends by bringing warmer waters and more nutrient loads from fertilizer and urban land use.The challenge is to produce more food and energy while decreasing nutrient pollution. Unfortunately, even countries with policies to reduce nutrient pollution are struggling. Three stories illustrate how difficult progress has proven to be around the world:In India, Toilet Goal May Not Be EnoughMore than half of districts in India have groundwater contaminated with nitrates, a form of nitrogen found in fertilizers that that can leach into groundwater. If ingested, nitrates can cause health impairments such as methemoglobinemia (blue-baby syndrome), a deadly condition that starves blood of oxygen.In addition, more than half of water samples from the Ganges River failed water quality tests due to excessive amounts of untreated sewage being directly discharged into the river. India is vigorously deploying toilets with a goal to end open defecation and have all Indians using toilets by next year. However, even with toilets to collect sewage, a critical problem remains – there’s not infrastructure capable of treating it. A staggering 70 percent of the country’s sewage enters waterbodies untreated.In the US, Agricultural Runoff Overwhelms FloridaWhile almost all sewage in the United States is treated, nutrient pollution from agriculture is still a problem.Last summer, Florida experienced the colorful, terrifying effects of excess nutrients. Residents described the worst red tides and blue-green algal blooms they’d ever seen, stretching more than 100 miles along the Gulf Coast. Red tide algae emit toxins hazardous to aquatic life and humans through shellfish consumption. Fish, turtles and dolphins turned up dead on beaches. Blue-green algae took over Lake Okeechobee and sent more than a dozen people to the hospital, while manatees perished in the toxic sludge.These algal blooms are a common occurrence in South Florida. Politicians, scientists and residents are trying to get a handle on this seasonal problem that’s not only killing aquatic life, but also stifling tourism. Controlling nutrient pollution from surrounding dairies and sugarcane farms is critical.Australia’s Nutrient Pollution Travels from River to ReefMeanwhile, in the southern hemisphere, nutrient pollution from nearly 40 river basins exacerbates climate change’s threat to the Great Barrier Reef. Nutrients in the coastal waters impair the reef’s resilience during bleaching events and trigger harmful algal blooms that feed the reef-eating crown-of-thorns starfish.According to the government, the country needs to reduce nutrient pollution by 80 percent, primarily from farms. The government passed laws restricting land-use changes in the hopes of reducing runoff, but without involvement from agricultural stakeholders, buy-in around the greater nutrient-reduction effort has been limited.Stepping-up Global Action to Address the Nutrient ChallengeOn March 11-15, the highest-level decision-making body on the environment will convene in Nairobi for the fourth session of the UN Environment Assembly (UNEA4). Leaders and high-level decisionmakers representing the UN’s 192 member states will discuss intergovernmental cooperation around environmental goals and policies, including for water pollution. We expect a first-of-its-kind resolution on sustainable nitrogen management. Nations will face even more momentum to curb nutrient pollution, but they’ll need the resources to do so.They can start by learning from what’s worked in the past. The Global Nutrient Management Toolbox, created by the Global Partnership on Nutrient Management (GPNM) in partnership with WRI, collects examples of practices and innovative solutions for controlling the various sources of nutrient pollution.For example, under threat from development and rural land intensification, the New Zealand government set up a trust to protect the pristine Lake Taupo from increased nitrogen loads. Funded by taxpayers, the trust purchases land where nitrogen pollution is high and converts it to forests. The trust also provides financial incentives to farmers and other landowners employing nitrogen-reduction technologies, and conducts research on innovative pollution-control practices. After more than 10 years of the trust’s activities, Lake Taupo continues to experience low nutrient loads and high water quality.And many countries around the world, such as the United States, the European Union and China, have reduced phosphorus pollution by banning phosphates in detergents. In other countries, such as the Philippines, local water quality experts are promoting such bans as a promising strategy.The toolbox also includes:Case studies and best practices;A framework for creating nutrient management policies, with examples of regulatory and voluntary approaches; andA tool for calculating nutrient loads in river basins around the world, which can be used to monitor progress toward SDGs.If national governments are going to meet global goals to clean up lakes, rivers and coastlines, we need a mix of effective strategies that catalyze more action on the ground. We need to develop policies, create innovative programs and implement best practices for reducing excess nutrients from all sources—like capturing and treating wastewater, controlling agricultural runoff and employing smart sustainable development practices. Promising solutions are already in play around the world. The toolbox can help all countries get the resources they need to develop effective nutrient management strategies.LEARN MORE: The Global Nutrient Management Toolbox was created by the Global Partnership on Nutrient Management, in partnership in WRI, and provides resources on how to sustainably manage nutrients from the policy level to the farm level. If you’re interested in learning more, join us March 7 at 9:00 EST for a webinar hosted by WRI and the UN Environment’s Global Programme of Action’s Global Partnership on Nutrient Management. Register here.last_img read more

Coke Abandons Plans for Campaign Websites to Invest in Social Media

first_img Topics: Social Media Originally published Jan 13, 2010 2:54:00 PM, updated October 01 2019 Landing Pages According to New Media Age, Coke has decided to say goodbye to one-off-campaign-websites in favor of building its existing social media presence on YouTube and Facebook.  This move is not surprising since the Coca-Cola company has already expressed the belief that their social media and SEO presence is a better homepage than even Coke.com. To me, their announcement to discontinue Coke-hosted campaign websites just further demonstrates their dedication to building out the social media communities that are already working for them.  In the New Media Age article, Prinz Pinakatt, Coke’s interactive marketing manager for Europe explains why Coke has decided to cease building Coke-hosted pages for every campaign:  “We would like to place our activities and brands where people are, rather than dragging them to our platform.”What’s interesting is while the major B2C appears to be consolidating their efforts, Coke’s biggest competitor in the soda space, Pepsi, had decided to forego its 23rd year of Super Bowl advertising in order to invest in a crowdsourcing community called The Pepsi Refresh Project. If I’m interpreting Coke’s new strategy correctly, the type of community Pepsi is building won’t be pursued in the future by Coke.com.  Instead, Pinakatt says that they will either completely forgoe building a campaign website or simply create a landing page for that campaign with a call to subscribe to one of their existing social media communities. “In some cases some of our campaigns won’t need a coke.com-hosted site. In most cases these will still exist as it’s the most obvious destination for a consumer, but it might only be a page linking to YouTube encouraging people to join the community there.”For a B2C company like Coca-Cola, this move might be a smart one.  Building a one-off website every single new campaign can be an expensive and slow process when you factor in build time and QA, then there’s the effort and man-power involved in up-keeping the community you have created.  Right now Coca-cola is charged with managing and maintains over 7 different domains including MyCoke.com and Live Positively, so really they’re just consolidating their resources into one common goal – to build the Coco-Cola reach using social media and drive brand enthusiasm through those channels. For B2B companies, you may be wondering if Coke’s strategy could work for your business.  At HubSpot, we’ve had success in creating several app-driven Grader websites like Website Grader. These Grader products generate a lot of leads for our sales team so it’s worth the investment to host and deliver them to our prospects, even if it requires a dedicated team of developers to monitor and manage them. I do commend Coke for dedicating their marketing team into using social media to build their reach and reinforce their brand. When you build a robust presence on the big social media sites (Twitter, Facebook, LinkedIn, YouTube), you are essentially fishing where the fish are.  However, the one thing that Coke is lacking from all of their websites is a powerful blog presence which I believe would strengthen the connection between their social media campaigns and their own domains.Do you think Coca-Cola made the right move? Are you investing more time in building your reach in social media this year? Tell us in the comments. Video: How to Use Social Media to Manage Your Company Brand Online Learn how to use social media to attract more customers.Download the free video and learn how to generate more business using social media. Branding Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

13 Awesome Headlines for Business Blogging Success

first_imgBlog content gets shared across all types of social channels. So for a blog post, the headline is its call-to-action. The headline determines how your content will be shared and spread more than the content of the post itself. Great headlines can take time. Personally, I’ve written dozens of headlines for an article before finally deciding on the one that made the final cut. To save you some time, we wanted to give you a jump-start on succeeding at this critical aspect of business blogging.13 Awesome Headlines for Business Blogging Success 1. 5 Things You MUST Know About [Insert Business Topic]2. A Guide to Understanding [Insert Business Topic]’s Recent Changes3. Best Practices for [Insert Business Topic]4. Learn How to Do More [Insert Business Topic] With Less5. 6 [Insert Business Topic] Secrets Revealed6. The Truth About [Insert Business Topic]7. 7 Instant Improvements for [Insert Business Topic]8. 101 Statistics About [Insert Business Topic]9. 9 Amazing [Insert Business Topic] Videos10. How to Be the Best [Insert Business Topic]11. An Insider’s Guide to [Insert Business Topic]12. What the Experts Won’t Tell You About [Insert Business Topic]13. 10 Unexpected Ways to Rock At [Insert Business Topic]What is the best blog post headline you’ve ever written?Image Credit: Maria Reyes-McDavis Blog Headlines Topics: Originally published Oct 5, 2011 3:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

IPL 2018: MS Dhoni becomes fifth Indian to reach 6000 T20 runs

first_imgMahendra Singh Dhoni became the fifth Indian to score 6000 runs in Twenty20 cricket across all tournaments.He reached the landmark with a single off Amit Mishra in the 13th over of Chennai Super Kings’ match against Delhi Daredevils, which the latter won by 34 runs at the Feroz Shah Kotla on Friday.Before him, Suresh Raina (7708), Virat Kohli (7621), Rohit Sharma (7303) and Gautam Gambhir (6402) had reached the landmark.Dhoni now has 6007 runs to his name from 290 T20 games. However, the match won’t be a memorable one for the CSK skipper as he failed to take his team over the line and lost their fifth match in the group stages. He was out for 17 while trying to chase down the runs required in the 18th over of the match. CSK only managed 128/6 in reply to Delhi’s 162/5 after Dhoni fell in the 18th over.However, the former India captain has been in great form this year. He is enjoying his best IPL in the history of the tournament and excelling in his role higher up the order.Also read – IPL 2018: MS Dhoni ‘disappointed’ after CSK’s shock defeat vs DDFor the better part of his career, he has played the finisher’s role and excelled at it. But over the last couple of years, he has struggled to get going from the word go and finish with a bang. So much so, that there were talks of dropping him from Team India. But in IPL 2018, Captain Cool rediscovered himself all over again. After Kedar Jadhav’s injury, he decided to bat higher up the order and boy…what a masterstroke that was.advertisementBatting in the middle-order now, Dhoni has been plundering runs for fun and has led his side to the play-offs along with Ambati Rayudu and Shane Watson as CSK returned to the IPL after a gap of two years. The 36-year-old has so far scored 430 runs from 13 games — the most by him in any IPL season so far. He is averaging 86.00 this year and has hit three fifties already.Also read – Watch: MS Dhoni laughs as Shreyas Iyer sends the coin flying at tossDhoni has rolled back the years and battered the bowlers all around the park, hitting 29 sixes and 22 fours in the process. Talking about Dhoni’s batting, Raina came out and praised his captain and said that he is playing cricket without baggage…just like the old times.”MS is enjoying his batting. You know he has played down the order for so many years. He has still finished so many games so well. He is having a good time and that has always been his USP,” Raina told indiatoday.in.”I am sure you remember the hundred he scored against Pakistan in Vizag.. the hundred he scored in Jaipur.. That’s how he is looking like now. He does not feel any pressure now. He has handed over the limited-overs captaincy to Virat Kohli and he is enjoying his batting for India too,” he added.Dhoni will again take the field on Sunday when CSK host Kings XI Punjab at the Maharashtra Cricket Association Stadium in Pune.last_img read more

The PayPal Mafia vs. The Bill Walsh NFL Coaching Tree [INFOGRAPHIC]

first_imgWhat are the chances that some the most successful people in the world all come from the same place?You can’t help but ask that question when you look at the famous PayPal Mafia, a group of entrepreneurs and investors sprung from PayPal’s $1.5 billion sale to eBay. From this small group, members have gone on to start or invest in famous tech companies like YouTube, LinkedIn, Yelp, Tesla, and Square. And just think: They all came from the same place. An anomaly, right?Well, not so fast.The same thing happened in the NFL. Bill Walsh, revered head coach of the San Francisco 49ers, cultivated a plethora of talent much like PayPal. Working on Walsh’s staff proved to be a launchpad for a handful of coaches, and these leaders went on to coach numerous NFL franchises and win multiple Super Bowls and awards in the process.With the Super Bowl right around the corner, we decided to pit these two disparate groups against each other in the infographic below to decide which side is more successful. (And if you’re interested in our methodology, keep on scrolling — we outline it at the end of the post.)The PayPal Mafia vs. Bill Walsh’s NFL Coaching TreeShare This Infographic on Your Site read more

3 Simple Ways to Inspire Employee Motivation [Infographic]

first_imgAccording to a study from Gallup, 89% of employers believe that workers leave their company for more money. However, as it turns out, only a mere 12% of people actually do leave for that reason.If there’s one thing that this illustrates, it’s this: When it comes to workplace satisfaction, there is a major disconnect between employees and their employers.So, why do people really leave?It often boils down to a lack of intrinsic motivation. While businesses currently do a lot to encourage their employees to chase money, a promotion, or a prize, there isn’t enough being done to foster a true sense of pride and satisfaction. These extrinsic business operations may be hurting more than they’re helping. Check out this infographic from Officevibe for tips on how to reduce turnover by inspiring more genuine employee motivation.271Save Collaboration/Teamwork 271Save Originally published Jun 8, 2015 12:00:00 PM, updated February 01 2017center_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Erin Go Bragh: How St. Patrick’s Day Celebrations Were Shaped by Marketing

first_img Topics: Holiday Marketing Originally published Mar 17, 2017 8:00:00 AM, updated July 28 2017 In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer.We like to think of that as a very traditionally Bostonian way of celebrating St. Patrick’s Day. And we’re not alone — in Chicago, for example, they dye the river green. But we’ve got news. That word, “tradition”? We hate to break it to you, but today’s celebrations of St. Patrick’s Day are, well, far from traditional. And like so many other holidays, the modern perspective and observance of St. Patrick’s Day was shaped in some part by — you guessed it — marketing. But what did it used to look like, and how did it get to where it is today? Download Now: Free Social Media CalendarGrab your four-leaf clover, because you’re in luck. (Sorry, we couldn’t help ourselves.) We’re taking you on a trip back in time to figure out just where St. Patrick’s Day began.How St. Patrick’s Day Celebrations Were Shaped by MarketingWho Was Saint Patrick, and Why Do We Celebrate Him?Source: History.comThe ManTo really trace the roots of St. Patrick’s Day, it’s important to understand its name. Yes, it’s named for a person — Saint Patrick himself — who actually wasn’t even of Irish descent. According to History.com, he was actually born in 390 A.D., in Britain to a Christian deacon father. It’s rumored that he assumed that role for its tax incentives, and not for religious reasons. In fact, some speculate that Saint Patrick wasn’t raised with much religion at all.Interestingly enough, it was being kidnapped in his teen years and held captive by Irish raiders that began Saint Patrick’s journey to, well, sainthood. Much of that captivity was spent in isolation from other people, which allegedly caused Patrick to turn to spiritual thoughts for guidance and comfort. After six years as a prisoner, he escaped back to Britain, and eventually studied to become a priest.After he was ordained, he was sent on a mission back to Ireland to begin spreading and converting the population to Christianity. And according to National Geographic, it didn’t go so well — “he was constantly beaten by thugs, harassed by the Irish royalty, and admonished by his British superiors,” and he was “largely forgotten” after his death in 461 A.D., which is estimated to have taken place on March 17, the day observed as St. Patrick’s Day.The MythBut later, people started to create folklore around Saint Patrick. It’s not clear when these legends came to fruition, but you might be familiar with some of them — tales of him banishing all snakes from Ireland, for example, which are the stories that eventually led to him being “honored as the patron saint of Ireland” — hence the name, Saint Patrick.Still, the celebrations of him within that particular nation remained pretty low-key until the 20th century, prior to which March 17th was mostly observed with a mention of it by priests, and a feast enjoyed by families. Plus, there remains conflicting information about his life and the exact dates of its major events.In fact, the celebrations really began right here — in Boston.What the Earliest Celebrations Looked LikeComing to AmericaAccording to Time, the inaugural celebration of St. Patrick’s Day took place in 1737, in the form of “a group of elite Irish men” in Boston gathering for a dinner dedicated to “the Irish saint,” who one might assume was Patrick himself. Less than 30 years later, parades began in New York, with Irish-American members of the U.S. military marching to honor Saint Patrick “with Fifes and Drums.”Source: Ephemeral New YorkBoth of these events have led many to speculate that how we view St. Patrick’s Day today was largely an American invention, as many of the traditions we still continue to honor — including the New York City parade, which has grown by leaps and bounds in the past 251 years — were started by Irish-American immigrants. And as Irish immigration increased exponentially during the 1800s, the celebrations grew in kind, in large part to combat stereotypes that this incoming population was “drunken, violent, criminalized, and diseased.”Irish-Americans wanted a way to illustrate that they were wholesome people — that they paid tribute to their natively religious roots with an observation of the patron saint, but that they also embraced life in America, by creating these traditions on new land. And that population was the most concentrated in Boston, Chicago, and New York — which might be why we today see the grandest celebrations in those cities. That began when Irish-Americans continued to face opposition by others, despite the aforementioned best efforts. The parades got bigger and occupied less localized venues, sending the message, “we’re ‘not going anywhere.'”Meanwhile, in Ireland …Eventually, around the 1920s, Ireland began to observe St. Patrick’s Day celebrations beyond church mentions and family meals. Not entirely unlike New York, it started with military parades in Dublin, but they weren’t exactly festive — “the day was rather somber,” writes Mike Cronin, with “mass in the morning [and] the military parade at noon.” And, until the 1960s, there was no drinking — before then, bars in Ireland were closed on St. Patrick’s Day.But in that country, at least, the holiday saw a real turning point in 1996, with the very first instance of the St. Patrick’s Festival in Dublin: A four-to-five-day festival (which began as just one day) of music, parades, and other revelry. This year’s edition of the festival just kicked off yesterday and, today, brands across numerous nations — Ireland and the U.S. alike — are capitalizing on the celebration.Source: St. Patrick’s FestivalWe’ll get to that in a bit. First, let’s look at how some other St. Patrick’s Day traditions got started.Why Green?It all began with a song, “The Wearing of the Green.” It dates back to 1798, when it was said to be written as a tribute to Irish Rebellion fighters, and has been repurposed many times since. The phrase in this post’s title, too, has ties to Irish fighters — “Erin Go Bragh,” which is traditionally spelled “Éirinn go Brách,” means “Ireland forever,” or Ireland “till doomsday.”The most notable version of “The Wearing of the Green” is thought to be the one written and performed by Dion Boucicault in 1864 for the play Arragh na Pogue, or The Wicklow Wedding. And while there’s some controversy surrounding this theory, many believe that’s where the tradition of wearing (and consuming) all things green on St. Patrick’s Day is rooted — though it’s an act of gross misinterpretation, since the lyrics were actually meant to encourage the wearing of a green shamrock, a symbol of the Holy Trinity. In reality, the original color association with St. Patrick’s Day was blue.Source: Free Printable Greeting CardsBut what of that shamrock, yet another item that’s come to be so strongly associated with contemporary interpretations of St. Patrick’s Day? Well, that goes back, in part, to “The Wearing of the Green” lyrics. Have a look:She’s the most distressful country that ever yet was seenFor they’re hanging men and women there for Wearing of the Green.”Those lyrics actually allude to the fact that, during the Irish Rebellion, wearing a shamrock was an offense punishable by death — and doing so came to be seen as a brave act of rebellion and loyalty to one’s Irish roots.It could be why, today, wearing green on March 17th — often adorned with shamrock shapes — is loosely seen as an act of pride for all things Irish. In fact, you may have heard the phrase, “Everyone is Irish on St. Patrick’s Day,” which has been largely perpetuated by high-profile Irish brands, like Guinness.That’s one particularly outstanding example of how St. Patrick’s Day is now highly commercial — it’s not just American brands that are leveraging it for marketing purposes. And believe it or not, there are many indicators that it began with this accidental tradition of “the wearing of the green.”When It Started to Get CommercialIt’s the Shamrocks, AgainThere were several pivotal moments in the history of St. Patrick’s Day that could be pointed to as the beginning of its commercialization — events like the first St. Patrick’s Festival in Dublin, or the first parade in the U.S. Indeed, it seems that the commercialization did begin stateside in 1952, when Irish ambassador John Joseph Hearne delivered a box of shamrocks intended for then-President Harry Truman. It’s since become an annual tradition.But it wasn’t just the start of tradition. What used to be a symbol of Irish pride and rebellion was now being gifted to U.S. officials from Irish ones. It signaled the same efforts that Irish immigrants were trying to make when their small, localized St. Patrick’s Day celebrations first began: Honoring native traditions, while also embracing the U.S. by sharing them. It was an effort to establish and strengthen “pro-Western credentials with Washington” — a city where, at the time, there was little observance of St. Patrick’s Day — said Michael Kennedy, executive editor of Documents on Irish Foreign Policy in an interview with CNN.In a way, it could be said that Americans embraced this Irish tradition in return — but not without putting its own commercial spin on things. The same year as that unintentionally monumental shamrock delivery, Pan American Airlines promoted its first direct flight from Shannon, Ireland to New York by flying 100,000 native shamrocks to be handed out to those marching in the New York parade.Source: Newspapers.comIn other words, at that point, the shamrock had made its way to the U.S., and businesses and consumers alike couldn’t get enough of it. “The marketing of ‘real’ shamrock was…part of the commercialization of St. Patrick’s Day,” writes Cronin in his book The Wearing of the Green. “More frequently, the image or symbol of the shamrock was employed artistically — adorning souvenirs, advertisements, decorations, greeting cards and clothing.”Most of all, the celebration of St. Patrick’s Day in the U.S. now extended far beyond the Irish-American population. With the shamrock’s permeation into popular culture, non-Irish individuals also began to take part in the holiday’s observance, adapting it as their own until it got to where it is today — green rivers, green beer, and a lot of shiny green accessories. As we said, and as is often claimed: “Everyone is Irish on St. Patrick’s Day.”Today’s St. Patrick’s Day CelebrationSo, what are your plans for St. Patrick’s Day? Does it involve any of the aforementioned revelry and/or accompanying green adornments? Will you be feasting on corned beef and cabbage — a dish largely unconsumed in Ireland? Now you know how we got here.It’s been quite a few years since I’ve donned my own glittery, shamrock-shaped earrings, or worn beads a shade of metallic green while partaking in a March 17th pub crawl. But now I’m aware that none of this has to do with the person for whom the holiday is named: Saint Patrick. And as a marketer, I can’t be too angry about it — after all, many holidays in the U.S. have evolved in a similarly commercial fashion. Just last month, we discussed how that took place with Valentine’s Day, which was also originally established in observance of a saint.But we will ask that, as you go forth and consume a green milkshake today, to at least be aware of the history that made it possible. Erin Go Bragh — and as the saying goes, may you have a world of wishes at your command.How does your brand observe St. Patrick’s Day? Let us know in the comments. Don’t forget to share this post!last_img read more

8 Types of CTAs you Should Be Using in Your YouTube Channel

first_img5. Lead Generation CTAIn addition to using blogs, social media, and email marketing to promote your top performing lead generation content, you can also attach them to your YouTube videos. These videos can either educate your viewers on the same subject matter as your lead generation content or they can preview it, like this HubSpot video below:6. Drive to Website CTAWhen college students are in the midst of a two hour YouTube binge fest, you can probably blame Jimmy Tatro for it. He’s built an incredibly loyal and engaged following by making hilarious videos that millennials everywhere can’t get enough of.One way he monetizes his channel’s popularity is by placing an end-of-video CTA that drives viewers to his clothing store, where he sells shirts that rep his YouTube channel, LifeAccordingToJimmy, and his YouTube show, The Real Bros of Simi Valley.If you have a very loyal and engaged YouTube audience like Jimmy Tatro does, try guiding viewers to your product page after they watch your videos. When they’re hooked on them and love your brand, they’ll definitely be willing to support you. 2. Suggest Another Video CTAIf your audience starts dedicating entire YouTube watch sessions to only your videos, your brand trust and affinity will skyrocket. This will also boost your videos’ watch time, which is significant factor in the YouTube ranking algorithm.To get your audience to keep watching your videos one after another, you should suggest related videos that they’re more likely to watch than the suggested videos YouTube’s autoplay function recommends.Yes Theory does an excellent job of this. At the end of each of their videos, they prompt viewers to click on videos that are most relevant to the one they just watched, which has helped their channel garner over 128 million video views and 1.4 million subscribers.3. Subscribe to Channel CTASubscribers are important to your channel because YouTube will send them notifications about your new videos and feature your videos on their homepage. This means they’ll see your videos more frequently, which will help you generate more views.Subscribers tend to watch your videos longer than non-subscribers too, so the more subscribers you have, the more watch time your videos will accumulate, and the more likely YouTube will rank them higher on search and feature them in the related section.YouTube also keeps track of the number of viewers who subscribe to your channel right after watching one of your videos. So if one of your videos attracts a lot of new subscribers, they’ll reward it with higher rankings and more features in the related section.Business Insider does a great job of driving YouTube subscriptions by featuring an engaging CTA during their videos’ last 15 seconds, giving users ample time to subscribe. 4. Follow On Social Media CTAIf your audience likes watching your YouTube videos, they’ll probably enjoy consuming your content on social media too. By putting social media buttons in your videos, your most loyal YouTube subscribers could also turn into your most engaged social media followers.Walt-Disney leveraged social media buttons by placing them at the end of Moana’s trailer on YouTube. This encouraged people to follow the movie on Facebook, Twitter, Instagram, and Tumblr, allowing Walt-Disney to consistently push content about Moana to their new followers and generate more hype and awareness for the movie. Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? They would instantly cover your screen, screaming “Subscribe to my channel!” or “Watch my next video!”, forcing you scurry over to your mouse and click exit on every bubble before they completely ruined the beginning of the video you were trying to watch.These omnipresent bubble CTAs would always get on your nerves, but YouTube decided not to get rid of them entirely.Level up your YouTube channel with these free, customizable banner and thumbnail templates.They knew how important CTAs were for channel managers to boost views, watch time, and subscriptions, so, over the years, they made a concerted effort to keep enhancing their call-to-action capabilities. Today, CTAs more seamlessly blend into videos, and provide a much better user experience.YouTube CTAs can be a valuable way to drive viewers to your website and social media pages, so read on to learn about the eight types of YouTube CTAs that’ll not only boost your YouTube presence, but your entire presence online.8 Types of CTAs you Should Be Using in Your YouTube Channel1. Beginning of the Video CTAAccording to KissMetrics, 20% of viewers bounce from videos that are only 1 minute long and 40% of viewers bounce from videos that are 2-3 minutes long. If a significant chunk of your viewers bounce from your video before they even reach the CTA, placing it at the beginning of the video and leaving it there until it ends could generate more clicks. People who usually bounce before your video ends will have a chance to click on it, and the people who watch the video all the way through, who are also most likely to complete your desired action, will have a chance to click on it too. 7. Description CTAIf you don’t want to bombard your audience with pop-up CTAs during your video or if you run out of room to place CTAs on your end screen, you can use the description section of your videos to encourage viewers to take a desired action — most people read descriptions before or after they watch a video.Conor Maynard is a singer who uploads viral covers on YouTube, and he attracts subscribers, Spotify streams, and social followers by promoting his channel page, Spotify page, and social profiles in the description of his videos.8. Auditory CTAAbout a month ago, Backlinko analyzed 1.3 million YouTube search results and discovered a statistically significant correlation between comments and ranking. They also discovered when viewers share your videos on social media through YouTube’s own social buttons, they’ll boost your video rankings. Since YouTube uses video comments and social shares to gauge whether your video is high-quality, you should ask your viewers to share your video on social and spark debate in the comments by asking them to continue the conversation your video started. Originally published Apr 30, 2018 6:00:00 AM, updated October 30 2019 Topics: Youtube Marketing Don’t forget to share this post!last_img read more