Petrol to cost ₹64.50 per litre in Goa

first_imgPanaji: Petrol in Goa will cost nearly ₹64.50 per litre from Saturday, following the increase in VAT in the State budget.The VAT on petrol has been increased to 15%.While tabling the Budget recently, after forming a BJP-led State government, Chief Minister Manohar Parrikar justified the hike by saying that petrol prices in Goa will be below ₹65 per litre, “one of the lowest in the country.” Mr. Parrikar had brought petrol prices down to below ₹60 per litre in 2012, following his promise to scrap VAT on petrol in the run up to the then Assembly polls.last_img read more

My Indian Attachment

first_imgThe brilliant green eyes of the Goddess Parvati are startlingly beautiful; the goddess Lakshmi, with very South American features and stylish dress, stands on a lotus, her arms extended. And the mighty God Vishnu? He is powerful – and female. The images are the creation of the fevered imagination of Roberto Custodio, a Brazilian artist who has never visited India – except in his dreams. But he believes he’s walked the land, in a past birth.“When I was a teenager I saw a postcard with an image of Krishna,” says Custodio. “His kindness and light fascinated me. Since then I started to read everything that I could about Hinduism. The Indian classical music is for me the most complete translation of the superior spheres.”Custodio, whose series of Hindu gods and goddesses is created painstakingly through intricate collages of cutup magazine material, showed his work in the United States at the Peter Louis Gallery in Manhattan. He lives and works in Brazil, but has this inexplicable connection with India. He feels linked enough to it to interpret the gods and goddesses through his own eyes. He says, “I don’t follow any particular religion, but Hinduism and the people from India touch my soul as if I have really lived there in a past life.”Indeed, what is it about India that touches the soul of all those who step on its soil, from President Bill Clinton to Bill and Melinda Gates to Debra Winger and George Harrison? Legions of rock stars and celebrities, writers and artists, not to mention truth seekers and dreamers and peace corps workers have searched India for varied things and almost always found what they were yearning for. Clinton in Gujrat after the 2001 earthquake. It turned out to be one of Clinton’s defining tasks after leaving the presidency and shaped his subsequent ex president public persona as an advocate for disaster relief on an international scale, from Katrina to the Tsunami, much as Habitat for Humanity and world peace efforts came to define former President Jimmy Carter Unlike the invaders and colonizers of past centuries, these new travelers come sword-less and in peace. They come not to conquer, but to be conquered by a land that is thousands of years old, wise and all knowing, and yet as new and vibrant as a babe. The seekers come for redemption and for renewal, for rest and for recreation, to outsource, to find new markets, to search for new fabrics and for new inspiration. And sometimes, they come to solve the world’s problems, because India is a fertile experimental lab: it is so huge and its population so vast that if there is a problem anywhere in the world, it’s bound to echo in India.Take President Bill Clinton, for whom it seems to have been love at first sight with the people and places of India. Who can forget that image of Clinton being showered with rose petals in a traditional ceremony by smiling village women in Naila? It captured the exuberance of Indian welcomes and the joy of those on the receiving end. As recently as this year Clinton’s been to Goa, which he just loved.While Clinton has been a wonderful tourist – bestowing that famous charismatic smile as he rode on an elephant, traveled with daughter Chelsea to the Taj Mahal and gave his gourmet stamp of approval on the finger licking cuisine of Bukhara at the Maurya Sheraton – he also has developed a deep commitment to India and his work there has had far-reaching consequences.  Roberto Custodio, a Brazilian artist who has never visited India-except in his dreams. He feels linked enough to it to interpret the gods and goddesses through his own eyes: “I don’t follow any particular religion, but Hinduism and the people from India touch my soul as if I have really lived there in a past life.” Of particular import to Indian Americans, Clinton was the principal mover behind the American India Foundation (AIF), which he helped jumpstart. Today the organization, headed by some of the most powerful NRIs, is a leading international development organization working toward accelerating social and economic change in India. By mobilizing people and resources across the United States, AIF has raised over $30 million since its inception in 2001. It awards grants for education, livelihood and public health projects in India, especially elementary education, women’s empowerment and HIV/AIDS.“The starting point was when President Clinton left the White House on January 21, 2001 and the earthquake in Gujarat happened on the 26th,” recalls Pradeep Kashyap, executive director of AIF. “Clinton had struck up a personal rapport with Prime Minister Vajpayee and asked him how he could help. Vajpayee asked him to connect with the Indian American community and be a catalyst in pulling them together so that they could help in the reconstruction work which was going to be long-drawn.”It turned out to be one of Clinton’s defining tasks after leaving the presidency and shaped his subsequent ex president public persona as an advocate for disaster relief on an international scale, from Katrina to the Tsunami, much as Habitat for Humanity and world peace efforts came to define former president Jimmy Carter.Britain’s Prince Charles and his wife, Camilla, visit a Sikh Temple in Anandpur Sahib.Clinton made a number of calls, the culmination of which was a lunch that Citibank CEO Victor Menezes hosted at Citibank for senior level Indian Americans from New York and Silicon Valley. Clinton made a pitch for bringing a focus to the fundraising for the rehabilitation work and urged Indian Americans to take a leadership role. He made a personal commitment to the fundraising effort and several high profile events followed, including one in Silicon Valley that raised over $3 million.Major Indian American players, the crème de la crème of Silicon Valley, heeded Clinton’s call and came together. Subsequently, AIF was formed to channel the funds to Gujarat, with Menezes and McKinsey Managing Director Rajat Gupta as co-chairs and President Clinton as honorary chairman. Several other major fundraisers followed, including one at the Regency Hotel on Wall Street, where Clinton spoke eloquently and animatedly mixed with the 1,000-plus crowd to raise awareness for the Gujarat earthquake.Clinton rallied powerful Indian Americans from Vinod Dham, a key architect of the pentium processor and Vinod Khosla, one of the country’s leading venture capitalists, to Lata Krishnan, co-founder of SMART Modular Technologies.“I remember President Clinton was quite involved and he remains committed besides the work he does for global initiatives and his foundation,” says Kashyap. “He is still the honorary chairman and still does a lot of letter writing on the behalf of AIF. We do a bi-weekly report to his office.”Joshua Greene’s son, an airline pilot, was married in a Hindu ceremony in the courtyard of the Radha Damodar Temple in Vrindaban to an Indian woman he had met over the Internet, and they have a Krishna shrine in their home in Savannah, GaThe silver Ganesha he keeps on his desk symbolizes Clinton’s closeness to India. Says Kashyap: “I visited his office many times and I remember I teased him, ‘So President Clinton, you got the Ganesha out because all the Indians were coming?’ He laughed, ‘Oh, no, don’t say that! I have it all the time.’ And sure enough, I must have visited his office probably 3-4 times, the Ganesha was always there. He said to me, ‘Look, this is the Lord of Wisdom. I have it all the time!’” As AIF continues to grow and evolve, Kashyap says Clinton has been a catalyst: “Without a doubt, we would not have the credible platform that we have today were it not for President Clinton’s personal involvement in cheering and pushing us to getting where we are.”While Clinton’s visits to India have been high profile, major events, the visits of countless other Indophiles occur quietly, on the backroads and byways of an India that even many Indians rarely see. Debra Winger, the noted actress of such films as An Officer and a Gentleman and Terms of Endearment has been smitten badly by India. “My first trip to India was in January of this year, but it was the culmination of a lot of events. I had the ticket to India in my hands twice in my life so you can imagine that finally being able to go was quite an event for me,” says Winger.What attracted her to India? “I had wanted to go since I was a teenager. In the late 1960s in Los Angeles, the Indian culture was coming so big into our lives, because we were learning about Eastern philosophy, we were learning about yoga, we were changing our diets, and so many of us were becoming vegetarian. There were so many influences, as you know, from the clothes we were wearing to the incense we were burning. Everything seemed to be from India.“It was a big influence on our generation at that time. A lot of people were turning spiritually to India to make some sense out of things. What we were being handed to us wasn’t working for us any more. It was a cultural phenomenon that was happening. People were reading philosophies and people were coming back from being in ashrams, and they were bringing good ideas back.”George Harrison was one of the great emissaries of India’s spiritual culture. In the 1980s, Harrison and his then wife Patti Boyd received Bhaktivedanta Swami Prabhupada at their home in Friar Park. Even after purchasing an airline ticket, she never went. She recalls, “I was very young and I honestly just got frightened. I was going to backpack and I thought I’d never come home. I thought I’ll just go there and just change my life and never return and some part of me didn’t want that to happen. I knew myself and knew I get captivated with things.”So by the time she actually went, decades later, she was really looking forward to the experience. “It was really time. I remembered an important thing about life and about traveling for me, which is it’s always better to go with a purpose. I’m not a very good tourist or a good vacationer. The fact that I finally got to go to India with a very strong purpose made it a very meaningful trip.”The strong purpose that propelled her to India was her work with Sightsavers International, an organization based in the United Kingdom. Globally, India has the highest percentage of blind people, but according to the organization the blindness rate has been reduced 25 percent from 1990 to 2002. In its battle with avoidable blindness India has developed some of the most sophisticated eye care hospitals in the world. According to Sightsavers, doctors travel from Europe and the United States to these hospitals to see the amazing systems that enable surgeons to perform up to 60 cataract operations a day.Winger herself had once been temporarily blind after an accident many years ago and felt it was logical to help out: “I was going to go out in the world and try and understand the domino effect of blindness in developing countries. To me, the real work is in stopping this domino effect, because when someone goes blind, everyone around them is affected in really, really dramatic ways, especially in India where you have multi-generational families.”Winger traveled to Delhi, Rajasthan, Calcutta and the Sunderabans, and met real people who had been affected by blindness and the caseworkers who helped them through Sightsavers: “They are just my heroes and they are the most amazing people.” She traveled to way out villages and inner cities, documenting stories of the organization’s work with the elderly and the poor.India more than lived up to its hype for Winger. She says, “I found the Sunderbans to be an intense experience. It remains a very mystical place, more so than a lot of places that are more traveled. There’s such a connection with the essence of life. Once you’re on a boat on a Ganges tributary in a crocodile infested area and you realize you can’t go on either side of the land, because you’re in a tiger preserve. You feel like you’re living in the middle of a Zen parable – the crocodile and the tiger – and to have that experience in my life, I’m very grateful.”Winger also experienced a deep connection with people. She says, “I just can’t wait to go back. I have a real affection for the people, but you know I had a great affection for India even before I went there.” The India of the 1960s had seemed far away and exotic, but Winger found India pretty exotic even in its regularity. She adds: “I think there’s a connection with spirituality that we don’t have here and that goes a long way with me. Also there is a generosity and a welcoming feeling that I think is part of Indian tradition. It is very warm. I’m not sure America has that, not the press of humanity that you feel in India. You’re surrounded and you’re laughing within five minutes. I mean, here if you walk into a community, you’re lucky if someone opens their door for you!”Although Winger is not vegetarian, she has developed a taste for meatless food and is almost having withdrawal symptoms: “I was never hungry or thirsty for five minutes. I liked everything I ate and I just ate like a horse the whole time I was there. I’m completely addicted to daal. I was so depressed when I got home and didn’t have daal every day.”While Winger took just a short trip to India, the English writer, journalist and filmmaker Justine Hardy has spent much of the past 12 years there. The author of such books as The Ochre Border, Goat, Bollywood Boy and Wonder House, she’s become a desi at heart, and can even speak some Hindi.Her connections to India are rooted in family. A cousin married into a Bihari family when Hardy was a child: “As you can imagine the notion of Indian-relations-by-marriage seemed vastly romantic to a five year old – wild images of elephants, mountains, marble palaces, the whole gamut of what India meant to me at that age. And then I began to go there with my mother and all that India really is began to seep into me at that very impressionable age.”In her 17 years in India she’s worked for several newspapers, including The Indian Express, as well as the BBC and traveled all over the country, including Kashmir, which has a special place in her heart. “What is without question is that India has been the greatest teacher I can imagine. She has shaped so much of who I am today and indeed the enormity of all that she is has shaped my writing at a very profound level.”Asked if her idea of India has changed over the years, she says: “The impressions of a five year old and a 40 year old are very different – elephants and spangles versus Vedanta and traffic chaos. But then there have been some consistencies all along: the sheer tidal weight of the place that hits you every time you get back, how your internal timer has to shift into what people joke about as Indian Standard Time – or to be more precise, the mentality of jo hona hai hoga. And now this very way of life is being challenged by India’s arrival at the international big boys’ table.”A recurring discovery for travelers is the way India seeps into one’s soul and becomes a part of life for many visitors to the sub-continent. As Hardy notes, “India seems programed into my DNA now and I often dream of it when I am not there, and find myself wandering after scents that remind me of it when I am away – the good ones, of course, as against some of the less fragrant ones that are all part of the deal of Bharat.”Hardy’s friends tell her she speaks Hindi like a taxi-walla and she’s secretly quite proud of that fact. Ask her about her favorite food and she says, “How can you beat dhokla and cool pudina chatni on a hot night with the smell of raat-ki-rani in the air?” George Harrison (extreme left) and Joshua Greene (behind Harrison) at the Apple Studio in 1970. Says Greene: “For a 19 year old in 1969 to be in the company of a Beatle recording at Apple studios, I mean, never mind finding God, here was a Beatle!” recalls Greene, now an established author, documentary filmmaker and teacher.British rajas and ranis have, of course, a long connection with India, but none quite like Prince Charles. For the prince, India and Hinduism have always held a deep fascination and he’s visited several Hindu temples and Sikh gurudwaras in the Unitd Kingdom and also expressed a desire to change the title of the future king from “defender of the faith” to “defender of faith.” Simultaneously idiosyncratic and pragmatic, he is drawn to India’s ordinary people. At his grand wedding to Camilla Parker Bowles invited guests included two dabbawallas from Mumbai!On an earlier visit he had shown a keen interest in the 5,000 tiffin carriers of the metropolis who deliver 175,000 lunch boxes, rain or shine, every day. He had chatted with them and two years later when he was all set to walk the aisle with Camilla, he sent all-expenses paid wedding invitations to Raghunath Medge, president of the Nutan Mumbai Tiffin Box Suppliers Association, and Sopan Mare, the secretary. The delighted dabbawallas conducted a special puja for the couple and the two guests, who don’t speak English, headed out bearing a traditional headdress and sari as wedding gifts. “It is a noble gesture on his part as we are poor, hard-working people and never ever imagined to be part of such a grand royal wedding,” Medge told the media. In this case, life handed a free lunch to the dabbawallas!Recently Prince Charles and Camilla were in India, reaffirming that it was a country they love and want to revisit again and again. Charles was quoted as saying, “I love coming to India. It is emotional.” When he was asked what he found most exciting about India, his answer was simple and said it all: “The Indian people.” During this private visit, the couple went to Punjab, Haryana and Rajasthan, visiting small villages and meeting with ordinary people, farmers, craftspeople as well as business bigwigs. They viewed water conservation efforts and organic farming initiatives, projects close to the prince’s heart. They also prayed at the Anandpur Sahib Gurdwara, barefoot and with their heads covered.India has also impacted the world’s richest couple, Bill and Melinda Gates, and they in turn are impacting India in huge and very beneficial ways. In India, it seems, Gates’ twin passions of technology and public policy have come together.At the 50th anniversary of the Indian Institutes of Technology in California, Bill Gates pointed out that Microsoft had given over $7.5 million in grants to IITs, more than any other organization outside the United States or the United Kingdom and noting that Microsoft had hired thousands of Indian graduates, including hundreds from the IITs. “IIT and Microsoft do have a lot in common, an optimism about the future, a belief that fundamental science will lead to breakthroughs that will let us solve some of the toughest problems that mankind faces, a belief that we can provide better tools than ever before and that we’ve really just scratched the surface”Gates’ passion for public policy and making a dramatic difference in the world has taken him back to India. The Bill & Melinda Gates Foundation has committed $200 million to prevent the spread of HIV in India through its India AIDS initiative, Avahan, whose prevention programs are focused on those most at risk of contracting and spreading HIV.“For myself, in terms of the really outsized luck I’ve had financially,” says Gates, “It’s a pretty large responsibility and it’s one that I put a lot of energy into thinking about and it’s really only in the last five years that in my foundation I’ve really tried to say how can I give these resources that I’m lucky enough to have back to society in a way that can make an impact.” Talking about the threat of an AIDS epidemic, he says, “I feel privileged to have been able to hopefully cast a little bit of energy on that, put some resources into it and hopefully stop what could be a very bad development and really slow down India’s ability to realize its incredible potential.” Justine Hardy in RishikeshWhile the couple rarely speaks about the emotional or personal aspects of their India efforts, those who have seen them in action are in awe of their humanity and commitment. Melinda Gates, especially, becomes involved in the lives of the marginalized people she has visited in India, sitting on the floor in slums, laughing and singing a civil rights anthem with the poorest of the poor and making a real effort to enter their world.Dr. Sundar Sundararaman, a mentor with Mysore and Mandya Direct Intervention, told the Christian Science Monitor after observing her genuine interactions with those affected by AIDS, “As an onlooker, I was taken aback. She was engaged in asking very specific questions about whether this project was touching their lives. There was a natural person in her, an individual who connects with people.” He added that what sets her apart is that she responds to need in a way that is personal and direct: “That simplicity is what is inside her.”As Bill Gates moves from being the world’s technology icon to world’s leading philanthropist, his future seems increasingly linked to India’s through his foundation’s global health initiatives. For the world’s richest man turning into its philanthropist in chief – what better canvas than India? From vaccinations for infants to multi-pronged AIDS treatment, India is that huge dramatic landscape where one can see gratifying results in sheer numbers and human capital. Not surprisingly India is the largest single foreign recipient of the foundation’s largesse and the only country outside the United States where it has established an office.Visitors come to India for many reasons and in many seasons, but perhaps the largest group are on spiritual quests to find answers to the enigmas of life. Indian gurus and ashrams have seen many devotees from the West and the line stretches all the way from the Beatles to Sting to Madonna. The fact that the Dalai Lama is stationed in Dharamsala has also drawn many high profile Buddhists and Tibet sympathizers, such as Richard Gere and Goldie Hawn to India. Hawn, who describes herself as a Jewish Buddhist is deep into yoga and meditation, which she does in her “India Room.”Of all the rock stars and celebrities who set out for India in quest of spirituality, perhaps the most engrossed was George Harrison. He is credited with bringing Hinduism and the Maharishi Mahesh Yogi to the West. He and the Beatles introduced Ravi Shankar’s sitar and Hindu chants to western pop music and Harrison himself became a serious devotee of the International Society for Krishna Consciousness.Harrison was already the rage of the music world when Joshua M. Greene, an American student at the Sorbonne in Paris, went to London for his Christmas holidays. The year was 1969 and Greene visited a Radha Krishna temple in London where the devotees asked him, an organ player, to join them at the Apple Studios in singing devotional hymns and mantras with their friend George.“For a 19 year old in 1969 to be in the company of a Beatle recording at Apple studios, I mean, never mind finding God, here was a Beatle!” recalls Greene, now an established author, documentary filmmaker and teacher. “So it was a very heady experience and so probably good fortune was part of my initial connection with India.”Over the following months, when the album of Krishna chants was released, Greene found himself “touring nightclubs and concerts all over Europe and chanting the Krishna mantras under some very unusual circumstances. All that made for a exotic encounter with India.”“I think George felt that way too. That’s why so many of his songs were about the spirituality of India,” says Greene, who is the author of Here Comes the Sun: the Spiritual and Musical Journey of George Harrison: “His album Dark Horse practically takes a melody he learnt in Vrindavan – “Jai Radhe, Jai Radhe Radhey, Jai Sri Radhe” – and put it on his album.” The 1969 “Hare Krishna Mantra,” a Sanskrit prayer set to a Ringo drumbeat, sold 60,000 copies on the very first day.While all the Beatles were inspired by India, Harrison was clearly the one who went deepest into traditional Indian practices. He read the works of Paramahansa Yogananda and Swami Vivekanand and in 1970 purchased an estate for use as a Krishna retreat and today Bhaktivedanta Manor is one of England’s most popular Hindu temples. Debra Winger, the noted actress of such films as An Officer and a Gentleman and Terms of Endearment took her first trip to India in January of this year. Decades ago, she passed up travelplans even after purchasing an airline ticket.Says Greene, “To my mind he’s one of the great emissaries of India’s spiritual culture. Remember that when he was singing and talking of India and the great depths of wisdom and beauty of India, this was the mid-60s. You could have opened any newspaper in America and you would not have found one advertisement for a yoga class. It just didn’t exist. People looked at him as if he was going off the deep end. Today it’s mainstream. You can’t go to any city in the country without seeing yoga classes and concerts of Indian music and vegetarian restaurants.”It was Harrison who invited the other Beatles to visit India. He had been with Ravi Shankar to Bombay and Kashmir and then took the Beatles to Rishikesh. Greene adds, “The Beatles went to India and that changed everything, because they were the Bards of the era. And what they did people examined closely for its meaning. From a poor third world country India was now looked upon as a place of tremendous cultural and spiritual wealth – a place that can set a example for the world in what the Bhagwad Gita describes as seeing all living life as divine – and that is the gift of India to the world.”Before John Lennon died so tragically, Harrison went to visit him and found hundreds of CDs of Indian music stacked up in his home. As for Ringo Starr, Harrison always said, “Never underestimate Ringo; he could be a yogi disguised as a drummer.” Paul McCartney, of course has been meditating for over 20 years and is a leading advocate of vegetarianism and peace.While the Beatles’s fascination with India is well known, there were hundreds of nameless, unknown Westerners from that era who tried to find themselves in India. Many later left the ashrams and rejoined mainstream life in America, but the impact of their India encounter remained. Greene, who had joined the Hare Krishna movement in London, was introduced to India through their chants and devotion. He, like countless other young people, was inducted by Bhaktivedanta Swami Prabhupada and stayed in Krishna temples for 13 years, including trips to India.In those early days he remembers a very different India with rustic pilgrimage spots with hardly any cars. “Going to India was very much like going to another planet almost. Everything was so different. You could not turn any place without seeing some reminder of divinity – Krishna Bicycle Repair Shop or Vishnu Sweet Shop. Now everywhere there are hi-rises, telephone towers and industrial complexes. It was quite perplexing to see the impact of globalization and modernity and what’s its done to the experience of pilgrimage in India.”The Indian connection continues over generations. Last November Greene’s son, an airline pilot, was married in a Hindu ceremony in the courtyard of the Radha Damodar Temple in Vrindaban to an Indian woman he had met over the Internet, and they have a Krishna shrine in their home in Savannah, Ga. Says Greene, “India to me is like coming home. It is going back to the birthplace of Lord Krishna, it is going back to the place of the origin of the Vedas, it is going back to the land of spirituality. In spite of all the modernization, I still feel I am somehow connecting with this ancient culture that has so much to offer to the world.”While many Indophiles come to India, some are actually born there. New Yorker Peter Louis, who is Greek American, was born in Bangalore where his father was manager of the West End Hotel. His father had been a refugee from Greece, moving through the Middle East to Burma. When the Japanese attacked Burma, he fled to British India. Recalls Louis, “At that point, my father adopted India as his country of residence, living there until he passed away. In 1972, he obtained Indian citizenship. I guess India adopted him and he felt quite at home, always working for Spencers Hotels in the South, all of which have been taken over by Taj Group.”Although the family moved to the UK for higher education, his father remained in India and died there. Louis himself retained an interest in Indian art and now sells Lalique Ganeshas and Indian art in the Peter Louis Gallery. He says, “Ganesha is most definitely lucky for all of us. After all the Lalique Ganesha is the one who opened up this path for me!” He adds, ” My return trip to the country of my boyhood, in 2003, really opened my eyes about India. It had changed so much, and yet, so much had not changed. Sometimes it seems to be a country fixed and frozen in time, and in other moments it seems to be leaping forward. I love that a respect for tradition is so strong there in certain parts. The respect for religion is amazing and it is amazing that a belief system that was put in place thousands of years ago is still adhered to. The historical art is spectacular. Of course, the food in India is the best in the world, in my opinion.”Yet in the end, it always comes down to India’s richest resource – her people. Warm, caring and hospitable to the extent of giving guests the last roti in the house and always a cup of hot chai and a seat on the charpoy in the courtyard. Indians have a tendency to get connected to strangers – and remain connected.What perhaps touches Louis the most is the genuine affection and long memories of the people he encountered in his youth: “People always welcome me with open arms there, friends that my mother made all those years ago when she was in India in school, and they are still in touch, still trying to get her to move back, because they say that India is her home!”In ways known and unknown, India continues to impact those who venture to its shores. It’s a relationship that once formed is forged for life. No one now dare colonize India, but India colonizes people’s dreams, their imaginations, their aspirations and their hopes for a better world. Related Itemslast_img read more

Chennaiyin FC signs Hans Mulder

first_imgWith 28 appearances, Mulder is ranked in the top five of most games in ISL history. One of his three ISL goals came in Delhi’s 2-2 draw with Chennaiyin at the Marina Arena in season one. Indian Super League champions Chennaiyin FC has announced the signing of Dutch midfielder Hans Mulder for the upcoming edition of the Indian Super League (ISL). Published on After ISL 2014, the 29-year-old had a short stint at Danish top tier outfit Nordsjaelland and returned to the Delhi franchise for ISL 2015. Dutch midfielder Hans Mulder Mulder played for Delhi Dynamos in the first two ISL campaigns and now joins Chennaiyin after a short spell at Spanish third tier outfit Cacereno earlier this year. SHARE SHARE EMAIL COMMENTS Mulder then had spells at Willem II and NEC in the Dutch Eredivisie before moving to Delhi Dynamos in the inaugural ISL through the international draft in 2014. He went on to play for RKC Waalwijk’s senior side in both the first and second tier of Holland. Dutch midfielder Hans Mulder × SHARE When Marco Materazzi showed interest in me, I instantly made up my mind of joining Chennaiyin. I am looking forward to playing for such a consistent team and hope to win my first ISL title with them,” Mulder said. July 30, 2016 Chennaiyin manager Marco Materazzi also played that game and had been impressed by the Dutch central midfielder. “I enjoyed my two years in India while playing for Delhi. COMMENT football Born in Amsterdam, Mulder is half Spanish and had a stint at the youth setup of Real Zaragoza before joining Netherlands outfit RKC Waalwijk. “Mulder had two very consistent seasons in the ISL. We were keen to add his quality and experience in our midfield this year. So we are very happy to have signed him and believe in him to have another strong campaign,” he saidlast_img read more

FIFA World Cup 2018: Morocco vs Iran Preview

first_imgAdvertisementphoto credits: thecoverage.myMorocco will take part in a FIFA World Cup for the first time in twenty years. They will face Iran for the first time on grass in the first match of Group B. The match is scheduled to take place at St. Petersburg Stadium in St. Petersburg, Russia.This is the fifth time that Iran will participate in a FIFA World Cup and it remains to be seen if they can escape the group stage for the first time. The Iranians are however in a winless streak of seven games in the competition. Their last and, to date only victory in the event dates back to 21 June 1998, when they defeated USA 2-1.Iran will be relying on their star striker, Sardar Azmoun whereas Morocco will have to rely on youngster Achraf Hakimi.The match is scheduled to start at 8:30pm IST and will be broadcast on Sony TEN 2, Sony TEN 3 and Sony ESPN.Here are the teams for the match: Who’s ready for Round 2? Just under one hour until we go again! #WorldCup #MARIRN pic.twitter.com/hvCV2V0Ar3— FIFA World Cup 🏆 (@FIFAWorldCup) June 15, 2018Also read:FIFA World Cup 2018: Stats of the Day – Day 2Advertisementlast_img read more

3 Career Lessons From Olympic Athletes

first_imgWith opening ceremonies for the 2012 Summer Olympics tomorrow, we’re about to be fascinated by stories of individuals who have the vigor and dedication to truly excel at their passions worldwide. It’s a likely story for Olympic athletes, but what about us common folk who are working to excel at our decidedly less flashy desk jobs?Believe it or not, we can learn a lot from these larger-than-life athletes when it comes to cultivating a successful career and personal brand. Although their training and workout tips are obviously helpful, when it comes to career, work, and life goals, we can actually derive a lot of wisdom from these passionate individuals and apply their lessons to our own lives. Check out these three career lessons we can learn from Olympic athletes:1. Remember to search for purpose and meaning.Many Olympic athletes have been dedicated to their sports since childhood, but it’s okay if you aren’t yet sure where you want to end up. You don’t have to have a singular, set goal in mind for your career—although if you do, great! The key is to identify what kind of work you’ll truly feel engaged and excited about. What types of activities do you naturally gravitate toward? When you have free time, what do you find yourself doing, reading or thinking about?There’s no reason to pursue a career in a field you’re not passionate about, despite external factors like pay, prestige, or other people’s expectations. If deep down you know you were born to be a muralist, don’t settle for a job you’ve been pressured into by society. If you’re doing something you love, you’ll be more likely to excel at it, anyway.2. Always keep your mental health in check.Although any sort of career comes with its frustrations, Olympic athletes have to be the epitome of sound mental health if they want to effectively deal with the competition and tough training that comes with their profession.If you’re prone to bouts of frustration when it comes to your career and work, learn what sorts of things trigger these emotions and work to tackle the issue before you’re overwhelmed. While Olympians are dedicated to keeping tip-top physical health to help their teams excel, they know their hard work is for nothing if they aren’t happy themselves.3. Don’t just go through the motions—advocate for change.Too many people fall into autopilot once they’ve landed a job. Many end up feeling like their actions don’t translate to the greater good.To combat such a mentality, it’s important to be a constant advocate for change and improvement where you see fit. Thanks to the work of gender activists, Saudi Arabia will include female athletes in their Olympic lineup for the first time ever. And when both Australian and Japanese officials came under fire for affording their men’s team better travel privileges than the women’s team, the female athletes knew it was important to continue for excellence and fairness regardless: “When we won the World Cup, our seats were changed to business class for our return flight,” said Homare Sawa, the 2011 FIFA Women’s World Player of the Year. “I hope we can produce a good result again and be treated the same way.”It can be easy to get hung up on the excitement of the Olympics without thinking critically about how their professional integrity could relate to our own lives. Take these lessons with you as you gear up to enjoy the games.What are some other career lessons we can learn from Olympic athletes? Share your thoughts below.last_img read more

Glassdoor Recruiter Insights: 5 Ways to Prepare For A Phone Screen

first_imgFirst impressions are everything when it comes to any business you are conducting. This should be no different when scheduling a call with a recruiter, regardless of the organization or opportunity. If you have a call coming up to speak to a recruiter, it makes sense to be as prepared as you would want to be if you were meeting the CEO. I am not trying to make my role seem more important than it is, but I truly believe that not being prepared for your call with a recruiter can cost you that next great opportunity. Here are 5 tips that I have for anyone preparing for their recruiter phone screen:1. Know the Mission Statement. There are more reasons than a recruiter call to want to look at what an organization calls their “Mission Statement.” If a company does not have one because they are too small, then keep this in mind for when you have a place to ask questions in the interview process. Understanding a company’s mission statement will tell you the company’s purpose is and what they feel defines them. I am always impressed when a candidate will tell me that they read our mission statement and then give me their spin on what it means to them. This is a great conversation starter in any point of the interview process and shows me that they want to contribute to our mission.2. Do your social media homework. Research the organization’s social media handles and everyone you will be meeting with for that matter. No, this will not make you a social stalker or anything.  This will tell you more about what the culture of the organization is, upcoming strategies and current successes that the company has been proudly posting. Doing the same homework on the recruiter you are meeting with is a great conversation maker during the screening process as well. I love when people ask me why I joined Glassdoor and reference how long I have worked there just to show they did their homework. Even if this is a bit canned, it shows that they cared enough about the job to do their homework so they could ace their call.3. Know the job(s) you are interviewing for. Reading the job description for the position you are interviewing for should be an automatic. Try and take that a step or two further and do some research on what other people in the role are saying or what the backgrounds of current employees with the same title look like. This is a great way to generate questions for the recruiter and help yourself paint the picture for what the group looks like, why the role is open and what profiles the company likes to hire for position like this.4. Know who you are and practice telling your story. It is so impressive when I speak to a new candidate and as they feel that I am starting to dig into to their career history and experience, they take the lead and guide me on a brilliant narrative of their employment story. It saves me a lot of questions, helps me understand how well a candidate can communicate and also shows that the person knows how to tell a story. These are all things I will want to know when evaluating a candidate and understanding not only their work history but also how well their narrative can fit into a fast moving, startup environment. If they monologue for 10 minutes about one small part of their career, then chances are they will not cut it in our environment where we need to be more concise.5. Close Me! I do a lot of sales hiring so I am constantly evaluating candidates on their ability to close. Whether you are interviewing for a sales role or an engineering role, you should always be thinking of closing on every call you have and this starts with this initial recruiter screen. I love when a candidate “closes” me on the first call. It tells me that they are super interested in pursuing this opportunity and that they are thinking about what they need to do to prepare for the next step instead of sitting back and waiting for news. This will also show me that this person knows how to hold business partners accountable in a professional manner. Quite honestly, when a candidate says something like, “So I can count on you getting back to me by Friday with next steps in the process then?”, I am always responsive and on my toes to mot let that day pass without a next step.Next time you have a recruiter phone call lined up, keep these things in mind and feel free to interview the recruiter as well.  Find out everything they know about a role and an organization. It’s a two-way conversation and we are hoping that the candidate will find as much information as possible so there are no surprises down the line in the interview process or worse, when that person is hired.  We recruiters have a lot of dirt and those that dig in will find the mud.This blog post is authored by Glassdoor recruiter, Pete Lawson. Follow him on Twitter for more insights @PeterOLawsonWant an inside look at what life is like at Glassdoor, the world’s most transparent and fastest growing career website? Connect with us to see pics of our offices, talk to recruiters, and get real time job openings:http://facebook.com/insideglassdoorhttp://glassdoor.com/glassdoorhttp://twitter.com/insideglassdoorhttp://youtube.com/insideglassdoorhttp://instagram.com/insideglassdoorlast_img read more

Watch Out. How To Protect Your Online Reputation

first_imgEveryone has a reputation to protect. And anyone who’s hoping for a new job or a promotion must be especially vigilant, as should consultants and entrepreneurs.The question is: What are the best ways to make yours sparkle and brush away any dirt?Last week, I joined a webinar on Online Reputation Management, conducted by Janet Driscoll Miller, CEO of Search Mojo, which gave me some new tools and tips worth sharing. The first one comes from Miller’s own name: If you have a common name (like Janet Miller) and could be confused with someone else (like so many are), “somewhat rebrand yourself with initials or a middle name,” she said. “Make your name as unique as you can make it” and you won’t have your reputation sullied with someone else’s sins.This is smart advice for the Smiths, but also anyone who needs to be found, whether they work as an independent lawyer or a contract social marketing manager.So what is reputation management? “I look at it as presenting our brand in a positive light,” said Miller, who started her career in public relations. “You have both a personal brand and a business brand. Both are important.”For many professionals, their reputation “becomes your stock in trade and a lever for success,” reputation and crisis management consultant Deon Binneman writes in a blog post titled “Your Name Is a Precious Commodity.”  He notes that a reputation needs constant work “just like a gardener attending to his flower beds…. It does not take much for weeds to grow, pests to come and flowers to wilt.”Like gardening, it’s crucial to protect your brand, to prevent negative things from happening or showing up. Here were three of Miller’s best tips on prevention:Buy the domain names of your name.Pick up the .com and .org and .nets and you avoid confusion in the future.Build out your social profiles. They rank well on Google searches, giving the message about yourself that you have crafted. Besides the usuals, she suggests as quite valuable Google+, Slideshare, YouTube and Vimeo.Watch your name and brand online. She suggested both Google Alerts, and Giga Alert, plus Trackur as ways to pay attention to what’s being said about you. I wasn’t familiar with the latter two and plan to check them out this week.Reputation.com offers Ten Commandments of Online Reputation Management that are similar to Millers, and include two  that are worth sharing here:Behave as if there is no such thing as privacy. Any tweet, email or text could possibly be made public. So don’t say it if you don’t want to see it online.Have your say. Comment regularly on major sites or blogs relevant to you and your career to move up in the search rankings.Miller’s other standout advice was to consider online options for all the positive activities you’re doing in the world. This could be a video or a press release, or it could be a bio page if you’re speaking at an industry event. It could be a blog post (preferably on your own blog) or a Google+ photo and comment.  Google+, it seems, can be a good boost to your Google search results.  She also offered some advanced reputation management suggestions in a blog post that may be better for entrepreneurs and leaders at corporations.The bottom line: Listen to what others are saying about you, and be sure to add your own messages that match and burnish your brand.last_img read more

Huawei Honor 6X gets price cut, still can’t beat Xiaomi Redmi Note 4

first_imgHuawei’s spin-off brand Honor launched the Honor 6X in India in January at a starting price of Rs 12,999 for the base 3GB RAM model going all the way up to Rs 15,999 for the top-end 4GB RAM model. On Tuesday, the brand announced that the Honor 6X will be available at a discounted price of Rs 11,999 and Rs 13,999 respectively. It’s not a bad price considering that the Honor 6X is (still) very much a jack of all trades, which means that it is quite good actually. But, it isn’t the best. The Redmi Note 4 from Xiaomi is a better buy. Not to mention, that the Redmi Note 4 is more affordable as well.Both the Redmi Note 4 and the Honor 6X look like expensive phones, but both of them aren’t expensive at all. The Redmi Note 4 is, without a doubt, the better looking of the two. With its curved 2.5D glass and polished antenna lines, Xiaomi’s phone looks distinctly different and distinctly (more) premium than Honor’s 6X. Xiaomi’s phone also holds an edge in terms of all-round build and form factor. The Redmi Note 4 weighs in at just over 160 grams, which isn’t quite that much when you consider the fact that it’s housing a 4,100mAh battery inside. What is remarkable, however, is that even though it crams in such a big battery inside, the phone feels practically the same no matter how you hold it.The Honor 6X may not be as good-looking but it is certainly more ergonomic. Unlike a phone like the Redmi Note 4, the Honor 6X comes with more dramatic curves on the rear and a front panel that sticks out as flat as a pancake. The phone, as a result, feels sharp(er) in the hands when you hold it for the first time. The design then grows on you, so much so that you start to appreciate it. No other smartphone at its price point offers better ergonomics, after all. Sadly, its build quality remains questionable. The Honor 6X maybe an all-metal phone but it doesn’t actually feel like one. It feels plastic in the hands, something which is accentuated (even) further when you apply a little bit of pressure on its backside. The Redmi Note 4 feels much sturdier.The Honor 6X’s screen-to-body ratio also leaves a lot to be desired. In fact, Honor’s new phone has some of the chunkiest bezels in (and around) its price point. The Redmi Note 4, in comparison, offers slimmer bezels and hence more real estate.The 5.5-inch 1080p IPS LCD display on-board the Redmi Note 4 does well most of the time unless you’re out and about in direct sunlight. Its (above) average brightness levels feel lacking when you’re out and about. Also, the screen is prone to reflection which adds up, hampering the phone’s outdoor legibility further. But, the screen of the Redmi Note 4 handles — and reproduces — colours so well you don’t mind that it’s not as bright as the company’s more expensive phones.The 5.5-inch 1080p display on-board the Honor 6X meanwhile gets pleasantly bright and viewing angles are also quite good. The two when put together ensure the phone is perfectly usable under direct sunlight. At the same time, because the phone uses an LTPS panel, it runs cooler than standard LCD-toting phones (for instance, the Redmi Note 4). Sadly, colour accuracy leaves a lot to be desired. They appear washed out, or more precisely, lacking in contrast when compared to a phone like the Redmi Note 4.The Honor 6X is powered by a 2.1GHz octa-core HiSilicon Kirin 655 processor clubbed with Mali-T830MP2 GPU. The phone comes with up to 4GB of RAM and up to 64GB of internal memory. Expandable storage — of up to 256GB — is supported via a hybrid micro-SD card slot. The Redmi Note 4 is meanwhile powered by a 2GHz octa-core Qualcomm Snapdragon 625 processor clubbed with Adreno 506 GPU. The Redmi Note 4 is available in three versions: 2GB RAM and 32GB memory, 3GB RAM and 32GB memory, and another with 4GB RAM and 64GB memory. All the versions of the Redmi Note 4 support expandable storage of up to 128GB via a hybrid microSD card slot.Unlike a phone like the Redmi Note 4 (Qualcomm Snapdragon 625) which uses a chipset built on the power-efficient 14nm finfet process, the custom-built Kirin 655 which is inside the Honor 6X is based on a 16nm finfet process. Both the chipsets are however guided by the same principle, which is, attaining higher clock speeds without overheating and draining the battery quickly. There are (of course) differences but for most users it would all narrow down to this: you’re more likely to get (much) better battery life and little (or no) overheating in phones powered by a chipset on the lines of a Snapdragon 625 or a Kirin 655. Honor holds an edge (over Xiaomi) however, in that — just like Apple — it has complete control over both its hardware and software which invariably should entail in better all-round optimisation. Better all-round optimisation means Honor’s phone should ideally be the smoothest of the lot. It is, but, only marginally.Both the phones are quick and responsive in every sense of the word. Xiaomi’s phone, however, holds a slight edge when it comes to GPU-intensive gaming because the Adreno 506 GPU inside it is slightly more potent than the Mali GPU inside the Honor 6X. The Honor 6X is, as a result, prone to some occasional lags while playing graphical games at maxed out settings for longer periods.The Honor 6X runs Android 6.0 Marshmallow-based EMUI 4.1. An update to Android Nougat (EMUI 5) is already out for the phone in question. It will allow you to access an app drawer for one, among other things. The Redmi Note 4, on the other hand, comes with Android Marshmallow-based MIUI and an update to Android Nougat is also in the cards. Huawei’s Emotion UI may not be as visually appealing as Xiaomi’s MIUI, but it is feature packed to the brim, and is very, very slick provided you’re the kind of person who’s as curious as a cat and likes to dig into things. The Emotion UI has a number of useful Easter eggs scattered all across its length and breadth. Some of the notable features of Xiaomi’s MIUI are scrollable screenshots, second space and dual apps. Additionally, the Redmi Note 4 comes with an IR-blaster that can be used (in tandem with the Mi Remote app or even some third-party solutions) to control smart home appliances.Both the phones support 4G LTE and dual-SIM connectivity. The single speaker out on-board the Honor 6X – that supports DTS audio as well – is louder in comparison to the one on-board the Redmi Note 4.The Honor 6X comes with not one, but two cameras on the rear. On the front it comes with an 8-megapixel camera. The dual camera setup consists of a 12-megapixel + 2-megapixel setup assisted with phase detection autofocus and LED flash. While the 12-megapixel lens is what you can a regular lens, the 2-megapixel lens is capable of depth sensing so users can attain software-enhanced background blur in photos post clicking a shot. The dual rear camera system on-board the Honor 6X can assist (only) in achieving fancy bokeh effects in shots both before and after taking a shot. The second 2MP sensor springs into action only when you hit a dedicated wide aperture mode that sits up top in the camera app at all times. It works best when your subject is within 2 metres. It works even better when it’s in isolation and the subjects in the background are at some distance. It works really well when everything’s in place, which means you’ll have to be absolutely committed to it if you’re looking for good results. The 12-megapixel primary lens however clicks only above-average photos even in ideal lighting. Dynamic range leaves a lot to be desired and photos are often marred by metering (underexposure) issues. Although some of these photos look brilliant on the phone, when viewed on full-screen these tend to have noise, the level of which rises even further as the intensity of light decreases.The Redmi Note 4, on the hand sports a 13-megapixel camera on the rear with f/2.0 aperture, phase-detection autofocus along with a dual-LED (dual-tone) flash. On the front, you get a 5-megapixel snapper. The phone captures some good-looking photos — with occasional softness — in good light with good amount of detail and mostly spot-on (if a little oversaturated) colours. Dynamic range could have been better but it’s still better in than something that the Honor 6X offers. Also, the Redmi Note 4, surprisingly, does well in macro photography scenarios which means close-up shots come out well (enough) when the light is adequate. Xiaomi’s new phone is also able to capture well to-do photos — with occasional softness — in tricky light situations with good detail.The Redmi Note 4 is backed by a massive 4,100mAh battery, which is non-removable. Moderate to extreme usage saw us cross the one whole day barrier with ease, while toning down further should get most users one and a half to two days out of the phone. Extreme usage scenarios got us close to 15 hours on the Redmi Note 4, which is phenomenal. The 3,340mAh battery inside the Honor 6X may not last you as long as the massive 4,100mAh battery inside the Redmi Note 4. But it is no slouch either. Moderate to extreme usage saw us cross the one whole day barrier with ease, while toning down further should get most users one and a half days out of the phone. Extreme usage scenarios got us close to 11 hours on the Honor 6X, which is not bad at all.Both the phones are very dependable and very value for money. But, the Redmi Note 4 is slightly better. Xiaomi’s phone offers a better screen, better all-round performance, better set of cameras and better battery life. The Honor 6X is not very far behind but, it is, marginally.advertisementadvertisementadvertisementAlso Read: iOS 11 at WWDC 2017: 11 features that make it Apple’s biggest iOS update to datelast_img read more

Market Wrap-Up: Scared of Inflation? What Inflation?

first_imgMy birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ?   With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York.  Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Storylast_img read more

How to Revamp a Small Closet On a Budget

first_img Post navigation Apartments don’t always provide much closet space in which to store your belongings.You may have to fight to find that one blouse or shove clothing in just to make it fit.Fortunately, organization is achievable with a bit of effort and planning, and you don’t have to spend a fortune on organization tools. Here are some closet ideas to reclaim your space:Purge Your ClosetOne of the simplest organization tips you’ll ever receive is to sort through your wardrobe.Pull out every piece you own, whether it’s in the closet or a dresser. Make three piles that include “donate,” “keep” and “out of season.”They are fairly self-explanatory, as long as you’re honest when identifying items for each category.Once you’re completely done sorting, your closet will have much more space where you can implement simple storage solutions.Donate: Put pieces that you haven’t worn in a year or more in this pile.Once you’ve gone through your entire wardrobe, take these items to a local thrift store.Save the receipt they give you, as it can be used to claim a tax deduction–talk about budget-friendly closet ideas!Keep: Hang on to the pieces you wear regularly or even just a few times a year.You’ll hang this pile in your closet after sorting.Out of Season: Season-specific clothing, such as shorts or heavy sweaters, should be nicely folded and placed in a plastic storage tub to be pulled out when needed.Make sure the clothing is clean and sew on any buttons that may have fallen off.If you want to reserve closet space for in-season items, choose storage boxes that can fit beneath your bed.Many of these tubs have wheels that allow you to roll them with ease.Add RailsMost apartment closets only have a single bar that hangs at a certain height.Go to your local hardware store and purchase a dowel rod that will fit the length of your closet. Don’t forget to measure before you go!Hang the rails about 2 feet lower than the top bar using a rod bracket. You will then have two rows from which to hang your clothing.All in all, you should spend no more than $20 on the whole system.Take your organization to the next level by hanging shirts and blouses from the top rod and pants and skirts from the bottom one.Create ShelvingEveryone has those sweaters that should be folded rather than hung. Avoid hanger stretches by installing storage solutions that incorporate shelves.Drill brackets in your closet walls and hang a shelf on top. You may want a few rows, depending on how much of your wardrobe should be folded versus hung.Large closets can have both rods and shelves a plenty. Consider investing in baskets so you can put clothing inside a cute storage device.If you don’t have space for shelves in your closet, you can buy a hanging fabric model.These shelves fold open and hang from the rod you installed. You can place clothing inside or purchase matching baskets to create drawers.Rent.com is the only free rental site that helps you find an affordable apartment, gives you tips on how to move and then says, “Thank you” with a $100 Rent.com Visa Reward Card. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Relatedlast_img read more

7 Interesting Personality Traits Of An Only Child

first_imgWhen a child has no siblings, there are some very interesting characteristics that develop. And no, they’re not all “spoiled.”Families with only one child have been growing from about 1960. This is probably because of increased living costs, personal choice and women conceiving at an older age. There tends to be a stigma with only children and people tend to give a negative response to describe only children. The popular thought is that only children are “spoiled.” However, experts do report that only children do have some very positive personality traits.1. Confidence and Self-EsteemThere is evidence that children without any siblings tend to have a higher sense of self-esteem than in families with more than one child. It may look like spoiling to some, but the copious amounts of attention only children receive actually help them to feel better about themselves. When they do not have to share their parent’s, they develop a very strong sense of self-esteem.2. Sense of PrivacyWhen a child does not have to share his or her room with another child, they often have a higher sense of privacy. They tend to be more private than other kids with siblings and they require more privacy and personal space. It doesn’t mean they are spoiled and unable to share, they just need more space.3. Higher Academic AchievementStudies do not show proof of children without siblings being any smarter than families with multiple children. However, only children show more strength when it comes to high levels of achievement. One theory supports that parents with only one child spend more time and money on education since they don’t have to split up their time between children. On the parent’s side of this, they tend to expect more out of an only child education wise. Only children show higher testing scores and a higher rate of college admission.4. IndependentOnly children show a higher level of independence since they do not have siblings to become co-dependent on. While it is recommended that they receive adequate socialization by attending play dates, they still tend to be more independent. Only children learn how to be by themselves and self-entertain. They do keep lots of friends, but also enjoy their time alone.5. More OrganizedOnly children show more attention to the details and organizing their things. They are often “on-time” and have strong life skills. So long as parents do not coddle or do too much for them, they will learn about life very quickly and model the adult behavior.6. Possible Negative Only Child CharacteristicsAn only child can show some negative traits like having a hard time with sharing their things. Even when they are not in a competitive situation, they always like to be the first chosen. You may notice an only child will be overly sensitive, have a hard time with criticism and be somewhat demanding. This may carry on into adulthood.7. Socializing in Only ChildOnly children tend prefer being alone. This may not be healthy for them and isolation may prevent them from developing social skills. They may have a harder time developing interpersonal relationships and carry this into adulthood. Allowing an only child to socialize and interact with other kids will help them develop social skills and connections with other people.Sourcelast_img read more

7 Beginner Blogger Blunders and How To Avoid Them

first_img I’m sure there are many more common mistakes.  Which ones do you see people make the most often?  Share your thoughts and leave a comment and make the blogosphere a better place. Just because Google makes it easy to throw ads up on your blog doesn’t mean you should.  With minimal traffic, the amount of money you are going to make is neglible (probably pennies a day).  If you’re serious about blogging, you’ll first focus on building an audience before even attempting to try and make money at it.  Trying ads out on your blog too early will reduce the chances of your getting that critical early traffic.  by Bob Walsh.  If you’re thinking about long-time blogger Using a sub-domain (ex: myblog.typepad.com):  Most things in life worth doing take time.  Blogging is no different.  You should give yourself at least 6 months (perhaps even a year) to determine what kind of interest there is out there before giving up due to lack of traffic.  Early momentum is hard, but once things start moving, lots of things will start working in your favor. Topics: Blogging Mistakes are not ranking you (and maybe not even indexing you).  So, there’s really only one source of traffic:  Direct contact.  The best way to get a new blog launched is to tell people in your network that you now have a blog.  Many people are a little reluctant to do this becomes it seems vain or boastful.  As long as you’re sending the notification to people that have an interest in your topic, there’s nothing wrong with it.  . 5.  Getting discouraged too early: :  This is likely the most common mistake.  Sure, you’ve been meaning to get your blog kicked off.  You may have even authored your first article.  But guess what, it’s not a blog until you actually This article is intended for beginning bloggers.  However, even if you’re a I’ve recently finished reading Originally published Apr 9, 2007 10:45:00 AM, updated October 20 2016 writing great content something. Never actually launching it 3.  Spending too much time on design: , bookmark this article so that you can forward it along to your friends and family when they make these common mistakes.  I’ll bet you a dollar that you know at least one person that is making each of these mistakes.center_img 4.  Not telling anyone about it: 7 Common Mistakes When Beginning Blogging search engines start a blog 1. Clear Blogging If you’re going to go to the trouble to publish 7.  Monetizing too early: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Given how easy it is to add various blog widgets to your blog, it’s tempting to go overboard.  Resist the temptation.  In the early weeks, focus on the basics:  Content, comments, categories and perhaps a blog roll.  Save the fancy stuff for later. 2. Don’t let the design of your blog get you bogged down.  Pick one of the many existing templates out there that are free or close to it and go ahead and get started.  You can always change templates later.  Besides, blogs are fundamentally about content.  Aesthetics help, but your first focus should be on 6.  Too many blidgets: The beginning days of a blog are the hardest.  You don’t have anyone linking to you, the starting a business blog or already have one, I think you’ll find some really useful information in the book.  It is a practioner’s guide to blogging.  [Disclaimer:  Bob interviewed me for the book so I have a section in there about using the social content sites to build traffic].  Having started three blogs of my own and helped several others kick theirs off too, I’ve found some common mistakes that beginning bloggers (or would-be bloggers) make.  , then you owe it to yourself to get started right.  Even if you decide to use one of the many popular free blogging services, you should register your own domain name.  There are many reasons for this, but the most important is control over your website URL.  This is one of the few decisions about your blog that is going to be difficult to fix later.  Trust me on this one, the price is worth it.last_img read more

How Facebook Factors Into Lead Generation [Data]

first_img . 16 times more leads than those with 1 to 25 fans. 4 times more leads The report contains graphs than those with 1 to 25 fans. 6.5 times more leads takes a look at real data from 4,000 businesses — all HubSpot customers — and reveals how they successfully generate traffic and leads. Whether your company conducts business-to-business or business-to-consumer transactions, the data indicates that maintaining a strong presence on Facebook will help you generate traffic and leads online.  The results are in! HubSpot’s 12 times more leads Lead Generation Originally published May 26, 2011 3:00:00 PM, updated October 20 2016 One of the factors included in the study is Facebook reach. latest research Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack B2C business with over 1,000 Facebook fans received than those with 1 to 25 fans. For more information about how social media, blogging, and website content correlate with traffic and leads, download the free ebook, showing the relationship between businesses’ Facebook reach and how it correlates with traffic and lead flow. The data shows that: B2B businesses with over 1,000 Facebook fans received Businesses with over 1,000 Facebook fans generated Businesses with 501 to 1,000 Facebook fans generated Topics: “Lead Generation Lessons from 4,000 Businesses.”last_img read more

5 Lessons Trick-or-Treaters Can Teach Us About Inbound Marketing

first_img Originally published Oct 31, 2011 9:00:00 AM, updated March 21 2013 Inbound Marketing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This is a guest post written by Kimberly Lindquist. Kimberly is a project manager and in-house social marketer at ListEngage, a full service interactive marketing firm. She can be found tweeting about marketing, content, Boston, and other ramblings @lindquik.Each Halloween the ghouls, goblins, and princesses come out and parade their costumes en masse across towns and cities everywhere. With hundreds of houses and apartments to pick from, what makes some places a raging success, while others can’t get a ‘treater to save their lives? It turns out all of those little super heroes and skeletons can actually teach us a thing or two about our own inbound marketing efforts.Lesson 1: Make Sure They Know You’re HomeRemember those houses with the lights off, no cars in the driveway, and no decorations adorning the walkway? Not only were they spooky, but you had no idea whether anyone was home to give you candy! Although the occasional trick-or-treater might be brave enough to run up and ring the bell, these houses are generally overlooked even if they have great goodies inside.Marketing Takeaway: Make sure people know you’re open for business. For marketers, this means always keeping your website up-to-date and providing fresh content through your various online channels such — posting often to your blog and social media accounts, making sure your landing pages are optimized and filled with valuable offers and content, etc. No matter where your visitors stop by, they should always feel like “someone’s home” to help them out.Lesson 2: Tell a Great TaleWhether it’s like a haunted mansion, a spooky graveyard, or a zombie apocalypse – what makes your house stand out from the rest? Pull in the candy-grubbers with a great, consistent tale about your home and goodies. Parents and kids alike always remember the places that surprise, enchant, and entertain them, so slap those bolts to your neck, get out the green face paint and lab supplies, and get your Frankenstein on!Marketing Takeaway: Telling compelling stories is a major part of getting your new audience’s attention. Captivate them by telling the tales you know best. While for trick-or-treaters, this might mean tales of ghosts and gore, for your business, this means sharing riveting case studies, addressing industry problems on your blog, or creating a valuable ebook to attract and generate leads at the top of the funnel.Lesson 3: Give Out the Good Stuff (But Don’t Just Give it Away!)If telling great stories is a major part of getting new ‘treaters to your door, then another big piece of the pie is: what kinds of goodies do you have? The best houses don’t hand out lollipops and hard candies. Instead, they give out the chocolatiest chocolate bars, the chewiest gummies, and the sourest sour candies! Make sure you’re offering the best of the best, and never just leave your goodies on the doorstep unattended. The smart candy-givers know it’s a two-way street: trick-or-treaters request their loot, and candy-givers get a chance to enjoy their goofy little costumes and squeaky thank you’s!Marketing Takeaway: Give away valuable content freely, and always interact with the folks who stop by! Find your customers’ pain-points, have the conversations they want to hear about most, and talk about the technologies you see revolutionizing your industry in the next few years. Then create ebooks, webinars, podcasts, and other content around these great topics. Just like you require a “trick-or-treat” in exchange for candy from the kids who knock on your door on Halloween, make sure you’re distributing your marketing content in exchange for lead information; use landing pages with lead-capture forms and plan to follow up on visitors’ clicks, form submissions, and downloads with a phone call or a timely lead nurturing campaign.Lesson 4: Be Prepared. Don’t Run Out.When you decide to open up your doors to the candy-frenzied masses, don’t get caught off guard when your house is a wild success. Be prepared to bring out more goodies, as the zombies, witches, and dinosaurs keep asking for them. Remember those houses that *gasp* ran out of candy when you were little? Definitely don’t make that same mistake.Marketing Takeaway: There’s nothing worse than disappointing potential new customers with false hopes of content. Letting potential enthusiasts down on their first visit can almost guarantee they won’t make a second. For marketers, this means having a long list of ideas and content lined up as users come to your site looking for more great resources. Create content calendars, crowdsource new ideas from your employees and customers, and collaborate with like-minded businesses to make sure you can keep delivering those “delicious” goodies that feed your visitors as well as your inbound marketing programs.Lesson 5: Reward Your Biggest FansRemember that pirate who’s been coming to your haunted house for years and bringing new friends every time? Don’t forget to say thank-you and give him the candy bar you know he likes best. Or maybe even an extra one for good measure.Marketing Takeaway: When it comes to your business’ top fans who absolutely love what you’re doing – send the appreciation right back their way! For Halloween, this might mean a King Size candy bar for your loyal ‘treaters, but for your business, this likely means sending the retweeting love, celebrating your Facebook fans with “insider” perks, or running a special contest for your biggest advocates. No matter how you choose to thank your best fans and customers, just remember to pay it forward. Who knows, down the road they might even help keep those naughty older ‘treaters from egging your house!What else can trick-or-treaters teach you about inbound marketing?Image Credit: scott feldsteinlast_img read more

Former Argentina striker optimistic about future of Indian football

first_imgNew Delhi, Sep 29 (PTI) Former Argentina and Barcelona striker Javier Saviola Saturday said that he is optimistic about the future of Indian football. The World Cupper said, “India has always been a sports loving nation. Historically, it has been a football playing and loving nation. In the last several years, we have seen this beautiful game regaining its glory with fervour. “More so when it comes to the youngsters. If the young footballers are nurtured from an early age, India can produce world class and competitive footballers in the near future.” Speaking about Barca Academy in India, Saviola pointed out that its success is due to the growing demand for professional football training. “Barca way of training is very popular globally. Our technique of teaching is not limited to the pitch but we spend time in classrooms to impart knowledge about the game. At Barca academy, it is a holistic development of the young footballer that we stress upon. “It is also very encouraging to see schools like Heritage Xperiential Learning School, Gurugram encouraging world class football training to young footballers.” He added that in the last seven years, Barca Academy has opened centres across India and has extensively held camps to introduce young footballers to the Barca way of training.” The ex-Barcelona player, during his short visit to the Barca Academy at Heritage Xperiential Learning School, Gurugram interacted with over 500 young footballers from Barca Academy NCR. According to him, “My interaction with the young footballers of Barca Academy reinforced my belief that given the best training, India has the potential to be a leading football nation in the world.”advertisement Saviola also formally announced Barca Academy, Gurugram as the destination for Barca Academy Asia Pacific Tournament between January 24-27, 2019. The premier intra Barca Academy competition will have 50 international teams vying for the honours in the mega tournament. Technical Director of Barca Academy, India, Aitor Olmo will be the Tournament Director. Young footballers from across the world will be travelling to India to participate in the tournament, which will have teams participating in four categories Under 9, Under 11, Under 13 and Under 15. Anu Jain, Director Conscient Football, said, “In 2011 when we partnered with FCBarcelona to bring in Barca Academy to India, we were certain that the partnership will change the way the game of football was perceived in the country.” PTI AHlast_img read more

Which Marketing Analytics Should You Be Looking At?

first_imgAccess to so much data has made marketing analytics overwhelming for many a marketer. We have traffic data, conversion data, lead data, email marketing data, social media data … the list goes on. Figuring out what data to pull, and when, is the tricky part.While no two businesses are alike, often they’ll find themselves facing similar problems, and unsure of how to use data to guide them through their decision-making processes.With that in mind, I tried to think through some common scenarios marketers find themselves in, and what data they’d want to pull from their marketing analytics solution to help guide their decision-making. Take a look, and see if you find yourself in any of these stages yourself.Scenario #1: You need brand awareness.Most businesses will get to a point where they need to think about brand awareness. The company could be an early stage startup creating their brand identity for the first time, or a more mature company looking to do a rebrand. You’ll ask yourself: Do people recognize their company and/or logo when they see it? What do people know about their company? What does someone think about when they hear their brand’s name? Analytics can help you get to an answer to these questions.Look at traffic.Increasing the amount of traffic to your website is important as you begin to gain more brand awareness. Take a look at the different sources that are sending traffic to your site to figure out what channels are the most successful. The amount of traffic coming from each particular channel can help you figure out how to tailor your marketing efforts in the future.You should also look at how much traffic is coming to your homepage, specifically. Traffic that comes to your homepage is branded traffic — in other words, they already know your company name, and are visiting you as a result. Compare this amount to traffic coming to other pages of your site, or through sources other than direct traffic. Look at how that number is changing month-over-month.If you’re a HubSpot customer, you can use HubSpot’s Source’s report to help you get this insight. Topics: Originally published Apr 21, 2014 11:00:00 AM, updated February 01 2017 Marketing Analyticscenter_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Look at search engine rankings.As your company creates more content to generate more awareness, you should see an uptick in your search engine rankings for keywords that are important to you. But if you’re focused on branding, you should look for an improvement in traffic driven from brand-specific terms, in particular.Create more content around keywords that you want to rank for on search engines, and drive site traffic for at a greater volume. This article will help you get started on your keyword research so you can create content that helps you do that.Look at social media reach.Finally, a wide social media reach can be a good indicator of brand awareness. Look at how big your following is across each social network, as well as how engaged that following is. If you don’t have a big social media reach, consider looking at how often your content is shared. Remember, just because you don’t have a lot of fans or followers doesn’t mean your content isn’t popular on social media, giving your brand more exposure as a result.Scenario #2: You need to grow your database.Sometimes a ton of visitors to your site isn’t enough anymore — branding aside, you need people to convert on your site and become leads in your database. Or, perhaps you’ve got leads in your database already, but you’ve nurtured them to oblivion and you’ve neglected to keep feeding the funnel.Either way, you have a hungry sales organization and database growth is critical. Here are some metrics to look at to help in this scenario.Look at blog visits.Creating more content on your blog gives you more opportunities to rank for relevant queries in search engines. Use your analytics to see if your blog is helping you achieve this — if your traffic is growing on your blog, it’s a good sign your lead growth could follow. If traffic is flat or declining to your blog, this will be the first thing to remedy in your quest for a growing leads database.Look at social media reach.Social media provides another opportunity for you to grow your leads database, and often can also help you grow that blog traffic (which will have an impact on database growth, as well).If social media reach has stagnated, start new discussions on different channels and start promoting interesting content more frequently — particularly your blog content. Look at landing page traffic and conversions.As your traffic grows on your TOFU channels, you’ll need to see whether they’re actually getting to your landing pages. That’s where the database growth actually happens, after all. Check your analytics to see if that traffic is viewing your landing pages and converting on them.If you’re seeing a ton of traffic to your landing pages, see where it’s coming from so you can optimize the source channels — whether that’s search engines, blog posts, social media, emails, etc. Additionally, it may make sense to compare the conversion on each page against each other to gain a better understanding of what your audience really wanted in terms of content; if certain topics or content formats yielded more conversions, it’d be wise to focus your content strategy there.HubSpot customers, you can check out your landing page analytics right from your landing page dashboard. Scenario #3: You need more qualified leads.Your business may be getting tens, hundreds, even thousands of leads in any given month. But does it matter if you get thousands of leads if only a handful of them are qualified?When I say “qualified,” I mean they’re actually interested in not only reading content and browsing your site, but they’re interested in becoming one of your customers.Are there any usual steps that someone takes before becoming a customer? Does talking to one of your sales reps make them a qualified lead? Does looking at your pricing page make them a qualified lead? Find out those things that make one of your leads qualified so you can replicate your success there. There are a few metrics that can help you with that.Look at call-to-action clickthrough rate (CTA CTR).It’s important to have calls-to-action in prominent, highly trafficked parts of your website as a way to help your visitors and leads take the next step in finding out more about your company — blog posts, web pages, etc. — as well as in your lead nurturing emails to help move people further down the funnel.But sheer volume of conversion on those CTAs isn’t always helpful if you’re looking to improve lead quality. To help with a lead quality goal, use your analytics to identify which calls-to-action bring in more leads than others, and which of those leads convert at a faster rate than others. You might end up finding certain locations of CTAs play a role in the quality of conversion (CTAs on the homepage might be better than a CTA on a blog post — or vice versa), or that the content behind that CTA matters more.If you are a HubSpot customer, you can use the HubSpot CTA tool to figure this out. This information will help you determine what types of content your audience is interested in and what subset of your audience is qualified to become a customer for your company.Look at landing page conversion rates.In addition to taking a look at your CTAs, take a closer look at the conversion rates on your landing pages. The conversion rate is the percentage of views based on a form submission. Comparing the conversion rates of different pages gives you a better idea of what types of content leads to higher conversion rates — and using closed-loop analytics, you can track the entire funnel to see which conversions actually turn into customers.You can also experiment with different format of your landing pages from the way the content is presented to the length or design of the form. Try segmenting your audience before sending them to certain landing pages and see how that performs. The conversion rates will give you a better idea about whether or not these experiments are successful in converting more opportunities, and how you can improve your landing pages for the future.HubSpot customers, check out your landing page dashboard to get better insight into the performance of your pages.Look at work rates.Your sales organization might be working certain leads more than others. For instance, an inbound sales organization will probably be apt to work leads that first converted on a blog post over leads that came in through PPC. See which channels bring in leads that actually get worked to identify which channels to put more muscle behind.You might find that your sales organization has a bias toward certain lead types that’s not data-backed — old habits die hard, you know. Be sure you use closed-loop analytics to get a full-funnel view of whether the leads being worked at the highest rate actually do correlate to more closed won. If rep productivity and closed wons remain high on those leads with the highest work rates, it’s a good sign your reps are working the right leads, and you should bring in more of those types.Scenario #4: You need to close more business. At a certain point, some businesses may reach a stage where they have a steady flow of traffic and leads to their site. This is great! But what if the funnel clogs there? What if they’re getting a good flow of traffic and leads, but these people aren’t taking the next step to become customers? You may need to take a closer look at your conversion rates and your lead-to-customer conversion rates to figure out how to keep the steady flow of customers month over month. Note that this isn’t only an issue that mature businesses can come up against — businesses of any size may need to take a closer look at these metrics.Look at lead-to-customer conversion rates.We talked about landing page conversion rates a bit before, but let’s dig into some things that may affect your lead-to-customer conversion rate. First, you’ll want to look at the effectiveness of your lead nurturing sequences. Are there certain workflows that have low engagement rates? To which segments are they going? And what content are those recipients receiving? Identifying underperforming lead nurturing workflows and optimizing them will help you help Sales move customers further down the funnel to the BOFU stage.Lead-to-customer conversion rate is also impacted by more soft metrics, though — like how Marketing works with Sales. Is your relationship agile, communicative, and high-touch? Is Marketing creating sales enablement collateral that’ll help close more deals? Is Marketing available to hop on sales calls to close deals not just at the end of the month — but throughout the month? These assessments of soft metrics are just as important to improving lead-to-customer conversion rate as the data that comes out of your analytics.last_img read more

Good Bots vs. Bad Bots: How to Tell the Difference

first_imgTrader BotsThese bots might be my favorite. They’re the ones that crawl the web to help you find the best deals on something you might be looking to buy online. eZanga notes that these bots are used by consumers and retailers alike — for the latter, the biggest advantage is their ability to “help inch out the competitor by posting a better price.”As for the consumer, these bots come to mind with tools like Honey: A browser extension that automatically presents coupons and discount codes when you’re about to initiate a site’s checkout process. Here’s how it works on Amazon, for example:Source: botlerThe Bad BotsClick BotsEach year, Incapsula publishes a Bot Traffic Report, which measures and analyzes the website traffic generated by bots. And in 2016, bad bots accounted for 28.9% of that traffic — outnumbering the good bots by 6%.One of those bad bots is often found to be the click bot — the kind that fraudulently click on ads, causing data reported to advertisers to be skewed. But not only does that result in misinformation for marketers, but if you’re using pay-per-click (PPC) campaigns, those clicks add up to wasted dollars on fake visits that didn’t even come from humans, let alone your audience.Download BotsSimilar to click bots, download bots also fraudulently game engagement data, but for download counts, instead of website visits. If it sounds familiar, it might be because of a 2012 incident involving Apple, in which many iPhone app developers were using “third-party advertising services guaranteeing top rankings,” according to AdWeek.Imposter BotsIt’s easy to confuse imposter bots with click bots, since the former work by “masking themselves as legitimate visitors,” according to the Incapsula report. But the intention of imposter bots is much more malicious than generating a false clickcount. Instead, their purpose is to bypass online security measures. And of the aforementioned traffic generated in 2016 by bad bots, imposter bots accounted for over 84% of it. They’re often the culprit behind distributed denial of service (DDoS) attacks — in fact, you might recall a day in October 2016 when it seemed like half of the internet, including Twitter, stopped working. That was a DDoS attack, and an imposter bot dubbed Mirai was responsible for it.Source: IncapsulaScraper BotsWeb scrapers achieve the opposite effect as copyright bots. Rather than protecting proprietary content, scraper bots are designed to steal and repurpose it elsewhere, often unbeknownst to its owner.Source: DistilSpam BotsYou would think that spam bots (often spelled “spambot”) have been around long enough that they would have become a thing of the past, like VCRs and the plague. But it seems that they’re just getting smarter, and finding new ways to permeate our lives.These are the bots that basically distribute “spammy” content like unwarranted emails, or senseless comments on articles and blog posts. More recently, you’ve probably come across them on social media — one 2015 study found that nearly 8% of Instagram accounts, for example, are actually spambots.It’s worth noting that in 2014, Instagram made efforts to purge the network of millions of spam accounts — but people were less than thrilled about it. Even if they weren’t “real,” it seems that many Instagram users were upset to see their followings drastically shrink.Source: The VergeSpy BotsHave you ever received an email from a complete stranger, and wondered how that person got your contact information? Maybe the sender got it from someone you know, or is just particularly good at research.But it also might be the work of a spy bot, which is the kind that mines data about individuals (or businesses) and often sells it. There’s a reason, after all, why the HubSpot Email Marketing Software prohibits the use of purchased or third-party lists. Emailing people who didn’t ask or expect to be contacted by you completely contradicts the inbound methodology.Zombie BotsContrary to what the name might suggest, zombie bots don’t try to eat humans. Rather, they’re the kind that find a way to permeate your computer’s security system, but take it a step further than imposter bots — once they gain access, they operate in the background, often using your computer to transmit viruses and other malware.It might begin with one machine, but often this type of bot activity leads to an “army” of zombie bots — a.k.a. a “botnet” — which Cloudbric describes as “a network of zombified sites [that] receive commands from the head zombie, who is likely a spammer, a hacker, or a mercenary.” Many times, the motivation behind this is financial, as these “head zombies” have been known to sell this type of hacked computer access to others, allowing them to use it for similarly malicious distribution.But Don’t Be AfraidAs terrifying as some of these bad bots might sound, don’t let them scare you — there are ways to prevent them from encroaching on your content and technology.First, awareness is a good first step. Now that you’ve reviewed the different types of bots out there, you might be able to more easily recognize any potentially harmful activity. It’s always better to be safe than sorry, and if you suspect any malicious bot activity, let your network administrator know as soon as possible.But try to prevent these attacks before they can even start. Always make sure your antivirus software is up-to-date, and learn more about the security protocols available for your iOS, web hosting platform, or internet service provider.What other bots should marketers be aware of? Let us know in the comments. Topics: Originally published Mar 15, 2017 8:00:00 AM, updated August 25 2017 Data BotsAccording to eZanga, data bots are those that provide up-to-the-minute information on things like news, weather, and currency rates. With that criteria, tools like Amazon Echo, Google Home, and Siri could be classified as data bots — especially since eZanga also calls these “media” bots. However, one technology developer, Botler, classifies one of its products as a data bot — “a new way to quickly store and access info that is important.” Its primary use, it appears, is for the academic sector, as it allows course information to be easily shared between students and faculty.Source: botlerSpider BotsThink about what a spider does — it crawls. Search engines do the same thing, by crawling the web’s content to produce query results, and using spider bots to do so. Google, for example, has its very own Googlebot, which uses the constantly-evolving Google algorithm to determine which sites to crawl.These days, spider bots aren’t limited to search engines. The Siemens Robotics Lab, for example, has developed spider-shaped robots that combine the ability to autonomously perform physical tasks with information-crawling capabilities. How does that work, exactly? Siemens Research Scientist Hasan Sinan Bank explains:The robots use onboard cameras as well as a laser scanner to interpret their immediate environment. Knowing the range of its 3D-printer arm, each robot autonomously works out which part of an area – regardless of whether the area is flat or curved – it can cover, while other robots use the same technique to cover adjacent areas.” Chatbots Don’t forget to share this post! Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz.There’s so much to be seen here that — until somewhat recently — was fairly unheard of. And we don’t know what’s good or bad. It’s as if we’re constantly coming across a new cast of characters and are forced to ask, “Are you a good witch, or a bad witch?”Replace the word “witch” with “bot,” and you might be summing up the modern digital landscape. There’s a lot of talk about AI, but it can be confusing. Is it helpful, or harmful? Is it going to make us better at our jobs, or take them away from us? And these bots of which we’re constantly speaking — which are good, and which are bad? Download our free guide to web design here for more tips on designing a user-friendly website. As it turns out, there are ways of distinguishing them. It requires a bit of a discerning eye, but you certainly don’t need to be an expert — you just need the right information. So, without further ado, allow us to present our tips for distinguishing good bots from bad bots. Good Bots vs. Bad BotsThe Good BotsCopyright BotsThese bots search the web for content that’s potentially been plagiarized. Think: Illegal uploads, copying someone else’s work without proper attribution, or other improper use of proprietary content. According to the Electronic Frontier Foundation, these bots are commonly used within the realm of social media, especially where original content creation is a major part of the platform’s use. One prime example is YouTube’s Content ID, which is assigned to copyright owners on the network.last_img read more

How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]

first_img Don’t forget to share this post! Originally published Mar 21, 2017 8:00:00 AM, updated March 21 2017 Topics: Social Media Video Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.But is all this video really helping marketers succeed?In short, yes.Social media posts that contain videos boost views by 48%, and visual content on Facebook specifically increases engagement by 65%. Not only are more people seeing your content as a result of video, but they’re actually engaging more with it, too. That’s value.Not sure where to start with video for your social media account? We’ve got you covered. HubSpot and Wistia have teamed up to bring you an interactive guide… with videos. This guide will show you how you can start making videos that are optimized for each social media platform today.You’ll learn:How to create & implement a video social media strategyHow to make awesome videos by turning your office into a DIY studioThe best lighting, microphones, and tools to help you shoot high quality iPhone videosView the free interactive guide to get started with video today.last_img read more

17 Examples of Fabulous Explainer Videos

first_img Topics: 4. Yum Yum Videos 11. Final 9. How Deep is the Ocean? (Tech Insider) 2. What is AI? (HubSpot) 6. What is an API? (MuleSoft) 3. PandaDoc Video Marketing Feel intimidated by the notion of creating an explainer video? There’s no need to be — they just represent another excellent way to get your content out to your target audience.Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.Even if you believe your product isn’t “cool” enough to become a fancy, interesting explainer video, there’s probably someone out there with a problem that can be solved by what you have to offer.Sometimes a quick, easy, explanation is just what someone needs to help clearly understand how your product solves a problem. HubSpot Research recently found that video is the most preferred form of content and that people enjoy entertaining and informative video content most. Access videos, templates, and tips, to help you launch an effective video marketing strategy. Think you need a professional production team to create a worthwhile explainer video? Think again. Compiling an explainer video doesn’t have to be more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say, find some relevant graphics to jazz things up, and record a voiceover. Explainer videos should generally be 30-90 seconds in length, which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting your own video, start by gathering some inspiration from brands doing it right. You’re bound to find something that resonates with you as a good example for brainstorming your own.Here are 17 fabulous explainer videos across a wide variety of industries, media outlets, and publications to jumpstart your own project. You should have no trouble getting inspired to make an explainer video part of your marketing strategy.17 of the Best How-To Videos We’ve Ever SeenUnroll.MeWhat is AI? (HubSpot)PandaDocYum Yum VideosDollar Shave ClubWhat is an API? (MuleSoft)Mint.comSpotifyHow Deep is the Ocean? (Tech Insider)SafeDriveFinalEthical Coffee ChainPinterestBriefMeMunzitStitch FixWater Mark Don’t forget to share this post! 13. Pinterest 8. SpotifySPOTIFY Promo U.S. Launch from Magnus Östergren on Vimeo. 16. Stitch Fix 17. Water Mark 12. Ethical Coffee Chain 15. Munzit 10. SafeDrive 5. Dollar Shave Club Want more tips for creating video? Check out these video marketing statistics to inform your strategy. Originally published Jun 30, 2017 6:00:00 AM, updated July 12 2019 14. BriefMe 7. Mint.comMint.com “Financial Life” from Nate Whitson on Vimeo. 1. Unroll.Melast_img read more