Indian Snowshoe Racer Awaits Deportation After Admitting to Endangering Child in U.S.

first_imgA 25-year-old sportsman from Kashmir pleaded guilty to endangering the welfare of a child in the United States on Dec. 8. Tanveer Hussain avoided going to trial by entering the plea deal in Essex County Court, the district attorney in New York State said. He is now waiting to be deported, PTI reported.Hussain, a snowshoe racer, had been indicted on heavier charges of sexual abuse, a felony, plus a second count of endangering the welfare of a child. He pleaded guilty to endangering the welfare of a child and the prosecutors were willing to pass on the charge to get a guilty plea without going to trial. He was involved in a misdemeanor of “engaging in a passionate kiss” with a 12-year-old victim and “touching her in an intimate area over her clothing.”Essex County District Attorney Kristy Sprague said in a statement: “From day one of this investigation, the child witness has been degraded, called a liar and victimized by people who supported Hussain financially and emotionally.” She added: “This plea of guilty is an admission of guilt, and Tanveer Hussain admitted to his criminal conduct involving a child, which was done under oath and with aid of [legal] counsel and an interpreter.”The incident took place on Feb. 27 at a village bed and breakfast. Hussain was arrested on March 1.The athlete had traveled along with fellow athlete Abid Hussain Khan to Saranac Lake in upstate New York, from Kashmir to participate in the World Snowshoe Championships, which was held between February 23 and 25.“She has been vindicated, and shame on those who publicly attacked her credibility and reputation. She is a child and the defendant an adult male, and she should never have been subjected to such cruelty and insults,” the district attorney said. She also hoped that this admission of guilt would help alleviate the stress and pain of the child and her family.The Essex County grand jury had earlier indicted him on one count of first-degree sexual abuse and two counts of endangering the welfare of a child. He faced two to seven years of jail and a post-release supervision for three to 10 years.Hussain was living in the village since March and the Village Trustee Rich Shapiro and his wife Lindy Ellis bailed him out of jail. The couple said that the deportation proceedings brought by the District Attorney through the Immigration and Customs Enforcement are vindictive and unnecessary, the Adirondack Daily Enterprise reported.Shapiro said that Hussain had made it clear in the court that he had pleaded guilty out of desperation and maintains his innocence in actuality. He added that Hussain’s mother has been ill and had put off a surgery until his return and his sister had also postponed her wedding.Hussain had plans to fly out of JFK airport in New York City on Dec. 10, Shapiro added, the daily reported. However, the deportation process could take months. Related Itemschild abuseUnited Stateslast_img read more

MSC Bank loan scam: police file FIR against directors

first_imgThe Economic Offences Wing (EOW) of the Mumbai police on Monday registered a first information report (FIR) against directors of the Maharashtra State Cooperative Bank for allegedly disbursing fraudulent loans leading to losses to the tune of crores of rupees. While no one has been named in the FIR yet, the bank’s directors, at the time of the alleged offence, include senior Nationalist Congress Party leaders like Ajit Pawar, Vijaysinh Mohite Patil and Anand Adsul.Joint Commissioner of Police (EOW) Rajvardhan Sinha confirmed that the FIR was registered on Monday. The Bombay High Court (HC), which is hearing a public interest litigation (PIL) regarding the case, had last week directed the EOW to register an FIR in the matter within five days. “We have only mentioned directors of the bank as the accused in the FIR for now, and further action will be based on investigations,” Mr. Sinha said. The FIR has been registered under the relevant sections for cheating and forgery under the Indian Penal Code.The HC issued the directive on a PIL filed by activist Surinder Mohan Arora, who alleged lack of police action on his complaint regarding the fraud.The PIL was filed on the basis of a National Bank for Agriculture and Rural Development inspection report in 2011, which indicated widespread malpractices while granting loans amounting to crores of rupees by the bank to various cooperative sugar factories. The report indicates that the losses caused to the MSC Bank were to the tune of ₹2,061 crore.The HC Bench had last week observed that the report indicates bank records were forged and profits were fraudulently declared, and that non performing asset accounts were kept hidden while sanctioning illegal loans.last_img read more

Glassdoor Integrated Into Required University Curriculum

first_imgFor college students embarking on their first job search, the process can be confusing and intimidating. That’s why we are excited to announce we are partnering with one of the largest undergraduate business schools in the United States to bring Glassdoor into the classroom and help more college students get hired upon graduating.Starting Fall 2014, students in the University of Central Florida’s College of Business Administration will be required to learn about Glassdoor and how they can easily leverage the site for free to search and find the latest jobs, and research companies, salaries, interviews, benefits and more, entirely based on reviews and ratings shared by current and former employees.This partnership signifies the first time Glassdoor will be incorporated into higher education curriculum, underscoring the value of empowering college students with information to make more informed career decisions, starting at the very beginning of their careers. Glassdoor’s mission is to help people everywhere find jobs and companies they love, and this certainly extends to current college students and recent college graduates entering the workforce.Undergraduate students in the UCF College of Business Administration are required to take four, one-credit classes in the school’s Career Professionalism series, designed to prepare students with the skills and knowledge to job search efficiently and get hired after graduation. As part of the class curriculum, students will be required to view and learn from a custom Glassdoor tutorial video, shown here:Glassdoor currently partners with more than 1,000 colleges and universities to give students free and easy access to all content on Glassdoor. Learn more about our College Partnership Program, including how to offer Glassdoor, its career services or this video into your university curriculum or college career center.last_img read more

Searching for a New Job? Take a Look at the CEO

first_imgThe leadership team isn’t going to be your first consideration when thinking about accepting a new job, but how they stack up should matter. After all, the CEO can set the tone of the entire company, so his or her demeanor is extremely important to your future career growth.“In companies really big or in companies that are really small the CEO is central for defining the culture and what matters,” says Rya Conrad-Bradshaw, vice president and managing director at Fullbridge US. “Working for a great CEO can make the difference in how excited you are about the job.”To be sure, the ranking of the CEO isn’t going to be the main reason you apply for a job and consider accepting an open positon. But if the skills, compensation and career growth are all there, the next thing you want to consider is how well run the company is and how they treat their employees. All of this trickles down from the top office.“With bad CEOs there are always several risks,” says John Collard, chairman of Strategic Management Partners. “There’s the risk that he or she will mismanage the company or that it will perform poorly or perhaps go under.” Not to mention it can create an environment where disloyalty and discontent reign supreme.When it comes to the key attributes of a great CEO, experts say they are typically good communicators who have a clear vision and strategy for the company and are able to get that vision out from the top all the way to the bottom. What’s more, successful CEOs usually are two or three steps ahead of the rest of the executives and rank transparency high on their priority list. “A CEO who is willing to listen to employees and willing to engage with employees is very valuable,” says Conrad-Bradshaw.In addition to being a crack strategist and visionary, great CEOs are willing to take risks and identify opportunities that will not only grow the company, but also its employees. Not to mention that a charismatic CEO is going to have a following and will likely surround him or herself with talented executives, all of which bodes well for the employees. “Because a great CEO is going to recruit and retain great talent the organization is going to be stronger,” says Kathy Harris, managing director of recruiting firm Harris Allied. Not to mention that when you are ready to move on to your next opportunity working under a great CEO is going to open new doors.So how can you go about finding a company that has a great CEO and leadership team? According to Conrad-Bradshaw of Fullbridge, first you need to find a company that embodies what you care about or where you want to work. Then you have to research the culture and work style to make sure you are a good fit. Once you’ve gotten past your initial research and are actually engaged in the interview process, Conrad-Bradshaw says not to be afraid to ask questions about the work environment, how often employees get to engage with the CEO and how the messages are communicated throughout the company. “Knowing what you want and having the confidence to ask questions about the leadership are two keys,” she says.Tapping your network and turning to the Internet are two other ways to figure out if the CEO and leadership team are up to snuff. Websites like Glassdoor provide a bird’s eye view in to what it’s like to work at a company and for the CEO from the employees who are actually there. Not to mention CEO rankings can give you a sense of what it would be like to work for a particular company and leadership team.At the end of the day working for a great CEO is going to boil down to making sure you are pursuing a job or industry that you want to be in. Even if you land a job working for the best of the best, it’s not going to matter if you hate what you are doing or lack motivation because of your career choice. “First figure out what you are good at and what it is you want to do and focus on how you are going to proceed on that trail,” says Collard. The type of CEO you work for is the secondary decision.last_img read more

5 Ways To Optimize Your Online Job Postings

first_imgOnline job postings whether on your company careers page or on an online job board are an effective way to reach active job seekers while also providing insights into job specifics as well as your company’s culture and employment brand. These job announcements can serve as third function as they build links and drive very targeted and qualified job seeker traffic to your job openings online.  Called SEO, or search engine optimization, recruiters can use what are considered online marketing tactics to extend the life of a traditional online job posting, help increase your company’s search engine page ranking, and reach a very specific audience of job seekers all online.Before SEO, if a recruiter wanted to gain the attention of job seekers, he/she would post and re-post a job opening sometimes every single week to stay on the first page of the job board’s job listings.  SEO provides an alternative to this common practice as job seekers are taking their job search beyond the job board and using the power of search engines.With an estimated 226,000,000 searches for the term ‘jobs,’ search engines like Yahoo, Bing, and Google are quickly becoming a job seeker’s job search tool of choice.  Knowing this when developing and implementing your recruitment strategy, especially when considering SEO, can put your company at a distinct advantage.Here are 5 tips to get the most out of your job postings:Use Keywords. These are words commonly searched throughout your job opening description.  A standard job description will no longer do.  Include the city where your job opening in located, commonly searched for word combinations, and even city or certification abbreviations.  Check out Google AdWords Keyword Tool to get started.  It’s free.Be Bold. After researching your keywords, choose 4-7 combinations you want to focus on.  Bold these keywords using larger text to call attention to these word combinations’ importance, as search engines score and evaluate a text’s importance contained with a web page by a number of facts including size, bold, and the number of times it’s used with a web page.  Web crawlers see H1 and H2 sized headings first as well as bold keywords, but it is important to not overdo it.Custom url’s.  In addition to using keywords within your job announcement copy, I recommend customizing your web addresses to include the city and job title or common keyword.  This is just another way to emphasize the importance of the keyword and combinations, but remember to limit your url to just 3-5 additional words after your domain name.  Remove common words like ‘the,’ ‘and’, and ‘an’.  (Example: wwww.company.com/careers/java-developer-dallas-texas-dfw)Use Video.  Search engines love video and web visitors do, too.  Videos keep job seekers on the page longer, learning more about your organization, and driving more qualified candidates.  Video is great for blogs, job openings on your career site and job board postings.  If possible, include a transcript of the video on your website or job posting making your page even more optimized for SEO.Landing Pages.  Because job postings come and go, they are removed from the web making SEO a challenge.  By using landing pages to help drive candidates for specific positions like those that are hard to fill or are always open, you can drive job seekers to your career page even if you aren’t hiring right now.  These landing pages and web addresses are optimized and include keywords making them easily found by web crawlers and job seekers alike.While SEO isn’t a new practice, it is new to the world of recruitment.  Just as the web constantly, changes so does search engine optimization.  It is a moving target that if used correctly can lower your cost per hire and help you reach job seekers where your competition is not.last_img read more

Taking a Hard Look at Private Student Loans

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

8 Places You Should Never, Ever Touch in Public Bathrooms

first_imgYuck! You’ll want to hold it until you get home after reading this.Faucet handleThis one is kind of a no-brainer. You turn on the water with dirty, contaminated hands and then turn the water off using the same faucet with clean hands. Even though you washed your hands, you picked up germs on your way out. After washing your hands, grab a paper towel and use it to turn the faucet off. If the bathroom doesn’t have paper towels, turn off the faucet with your elbow. Hand dryersNot only should you never touch the hand dryers in public restrooms, but you also should never use them—really. According to research done at the University of Westminster in London, jet air dryers spread 190 times more virus than paper towels. When you dry your hands with paper towels, it dries them faster and creates friction, which removes bacteria, leaving your hands much cleaner.The floorThis one is also a no-brainer. And for most people, it’s pretty easy to avoid touching the bathroom floor. Make sure you never place your purse, diaper bag, or backpack on the ground while you use the restroom because any of those items can collect fecal bacteria off the floor. If there isn’t a hook in the stall or on the door, keep it on your shoulder or hold it around your neck.Flush handleA lot of people use their foot to flush the toilet (no, we’re not kidding!) which means there are a ton of germs on it from the bottom of people’s shoes. The handle is also the first place people touch after they wipe and have a lot of bacteria on their hand.Soap dispenserIf the soap dispenser is manual, you’ll want to scrub your hands really well after touching it. Many people go for the soap right after going to the bathroom, pumping it out with their germ-covered hands. The wallsThe walls of public restrooms are essentially covered in everything that goes into the toilet. Toilet plume, or the particles that become airborne when the toilet is flushed, spread all over the walls of the stall or room. Most bathroom walls don’t even get cleaned in public restrooms, so you definitely don’t want to lean against them.The stall door handleSimilar to the faucet, this is one of the first things people touch after using the bathroom. It’s constantly coming in contact with unwashed, germ-covered hands. But, it’s pretty hard to avoid touching it, so just make sure to scrub your hands with soap really well after.The doorEveryone knows someone who does the paper towel grab when leaving the bathroom. Well, they’re saving themselves from picking up a lot of germs right after washing their hands. A lot of people choose not to clean their hands after using the restroom and just leave, grabbing the door handle on their way out. Yuck! Use a paper towel to open it or push it open with your foot.Sourcelast_img read more

6 Of The Most Common Sexual Fantasies, According To Sex Therapists

first_imgYour “weird” fantasies are more popular than you think.In everyday life, most of us aren’t walking around talking about our greatest sexual fantasies and desires. For sex therapists, however, such conversations are all in a day’s work.Their clients tend to bring up certain turn-ons time and time again, giving these professionals a good sense of what’s popular across the board. We asked our network of sex therapists to share the fantasies their clients mention most frequently. Here’s what they told us: 1. Having a threesome“Singles and couples alike fantasize about having three people in the bedroom. Part of the appeal is the sensual overload — so many different body parts all intertwined. A lot of couples like the idea of a threesome for bringing some spark and excitement back into the bedroom.” ―Vanessa Marin, sex therapist2. Dominance and submission“We see both men and women interested in dominance and submission. While men are generally more interested in dominating and women more interested in being dominated, this isn’t always the case. Some women are dominant and some men submissive. Fantasies of domination are about power, feeling like you are fully in control of an experience and that the other person will submit to your every whim. There are two super sexy things about submission: The first is the feeling that the sub has all of the attention of their dom, their full focus. The second is the feeling of letting go of control and being taken or used for the pleasure of another.” ―Danielle Harel and Celeste Hirschman, sex therapists and authors of Making Love Real: The Intelligent Couple’s Guide to Lasting Intimacy and Passion 3. Foot play“Foot and shoe fantasies are very common, with mostly men reporting them. The fantasies could include being genitally stimulated by a foot, being walked on … usually in shoes, or just visualizing different types of shoes to get aroused. The image of a foot in a particular type of shoe is very stimulating to some people. This fantasy often starts when people are very young, and it persists. When you think about how shoes are sold and displayed, it’s not surprising that some people eroticize them. It can get stronger when it’s kept secret (which it often is) or when a partner is upset about it. Then the foot fantasy becomes stronger through association with shame, being forbidden fruit.” ―Gracie Landes, sex therapist and marriage and family therapist4. For straight people, having sex with someone of the same sex“We tend to think of sexual orientation as binary (heterosexual or homosexual), but these categories are socially constructed concepts that may speak to our general sexual desires but miss the nuance of our innate sexual fluidity and curiosity. When we fantasize about being sexual with someone of the same sex, we get to ponder what it would be like to be touched in ways that are both foreign and familiar (when we touch ourselves) and to break free from some of the gender assumptions that we normally enact.” ―Ian Kerner, sex therapist and author of She Comes First: The Thinking Man’s Guide to Pleasuring a Woman5. Giving your partner multiple orgasms “For heterosexual men, bar none, the most consistent fantasy I hear, year after year, is about having an enthusiastic partner who is having a genuinely good time and is freely expressive and responsive to his touch. It may be memories from a previous (particularly hot) sexual experience, or it may be images from porn, or it may be fantasy about a secret crush. But in every case, the woman is enjoying herself immensely and having multiple orgasms.“This fantasy stems from men often feeling like they need to convince their partners to have sex. Many men share that it is difficult to stay aroused when you know (or suspect) that your partner is not into it. In addition, many men share that when their partner is super turned on, it makes them even more excited, which enhances their sexual satisfaction. It also helps a guy’s ego if he feels he is competent in bed.” ―Kimberly Resnick Anderson, sex therapist6. Watching your partner have sex with somebody else“With so many of us striving to be in monogamous relationships, there’s something inherently provocative and taboo about the fantasy of watching our partner have sex with someone else. Watching another’s hand touch our partner’s body or another’s mouth kiss our partner’s mouth reinforces our partner’s desirability while making a predictable attachment suddenly feel unpredictable, taking us back to the early days of infatuation. In the position of the voyeur (even in our own imaginations), we can be in power with our watchful gaze or powerless. Either way, through the lens of fantasy, pain becomes pleasure.” ―KernerSourcelast_img read more

Business Blog: Why You’ll Kick Yourself Later For Not Starting One Now

first_img One other point of interest from the report was that there are 100,000 (that’s not a typo) new blogs created every day.  I suspect the vast majority of these are being started by individuals, not businesses, but that will likely change in the coming year or so making the pile you will need to climb over even higher if you start then.  This is another reason the age of the blog matters because there is more and more competition in the blogosphere and more competition to get into people’s RSS readers. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack One section of the post hopped out at me.  They did some work on trying to correlate certain events with overall “success” of a blog.  Their definition of “success” is a function of the number of other blogs linking to your blog within the last six months.  The blogs are broken down into low, middle, high, and very high authority based on the overall number of links into them within the six month window.  The thing that jumped out at me was how closely correlated the success/authority of the blog is with the age of the blog itself.  Despite throwing out data that is greater than six months old, the older the blog the more likely it is to gain very high authority.  Have you started a blog for your business yet?  If not, why not?  Leave your thoughts and ideas in the comments. Originally published Nov 9, 2006 2:50:00 PM, updated October 20 2016 OnStartups I can imagine a myriad of reasons for this.  Over time you get more people linking to you from their sites/blogs that produce traffic that builds (particularly if on blogrolls) slowly over time.  The blog starts getting noticed by Google around consistent themes over time as well, so that when someone comes onto Google to search on a certain term, your blog starts moving up the list and gets clicked on more frequently.  Dharmesh’s center_img Topics: blog has been around for just over a year and now gets more than a third of its traffic from natural searches on Google.  Both of these effects are cumulative and climb steadily, so that even if your content does not get any more interesting or frequent, the baseline readership tends to increase.  If you are running a small business in a niche market, I recommend you get the process started of creating a blog sooner, rather than later.  A blog is a tool that can help you “attract” prospects through links and natural search that will likely be interested in your company’s offerings.  A blog is a way for you to “engage” with your prospects enabling them to self-qualify for your offering.  Lastly, when someone visits your website (brochureware), they often just come once and never return, but a blog gives them the ability (through RSS) to subscribe to anything new that comes out and a reason (fresh content) to come back for more. Blog Optimization Technorati is a system used to track, rank, and search the blogosphere which now includes 57 million blogs.  They recently came out with a state of the union post on the blogosphere itself which is a pretty interesting read, albeit a little on the long/complicated side.last_img read more

7 Steps to an Even Better Business Blog

first_img . While blogging is important, it can also be challenging. Once you have mastered the art of regularly creating content for your blog, it is time to take it to the next level. business blogging not only supports lead generation – it also provides thoughtful, engaging content needed to – Having headers in your post serves two purposes. First, it tells search engines what that particular article is about. Second, and more importantly, it allows readers to better understand your information. Pages with endless paragraphs can easily cause fatigue and get abandoned. By placing headers in between each idea in your post, you allow the reader to consume all of your post more easily or let them scan to the parts of the article that are valuable to them. Have you ever heard of a person complain that a blog post had to many headers? I haven’t. 6. Turn Comments Into an Extension of the Post The next level of business blogging is really about doing what may seem simple, but exercises a major impact on your – Comments can often be more valuable than the original blog post. For this to happen, blog posts need to encourage the right type of comments. Blog authors should ask smart question and include them at the end of each post. If a blog post contains a list of ideas, invite commenters to add to that list. By asking others to add to the post, it empowers readers to become a part of the issue the post addresses. success. be successful on social media 7. Use CTAs to Continue Education Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. However, successful 2. Include Several Headers Per Post Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack  –  Headlines are a critical element of your blog posts. They tell humans and search engines what your article is about when they see it in search results, on Twitter, on Facebook, on LinkedIn, or in email. One of the best ways to work on clear headlines is to shorten them as much as possible. Try to never have a blog post headline be more than 9 words. If you can get it shorter, that is even better. The simpler your article, the more it will spread. 1. Write Short and Clear Headlines business blogging – Many people will tell you to put an image in every blog post, but that isn’t enough. The image has to be contextual, it must connect with the idea of your post. The majority of your readers will see the image before they have read one word of your post, so it is critical that the image helps them understand the general topic and theme of the post. – Some words are simple to use but don’t add any value to a blog post. Words such as “just” and “very” simply add wordiness and distract from the overall message of your content. Take a few minutes to read over a blog post draft and remove words that don’t add value to your message. 5. Set Expectations with Headlines What business blogging tips would you add to this list? Originally published Apr 13, 2011 3:25:00 PM, updated October 18 2015 7 Ways to Take Your Business Blog to the Next Level “Your Blog Post That Has A Video [Video]” 4. Include a Contextual Image – Headlines are so important that a second item needs to be added to this list to address them. Your headline should reveal what content format the post contains. A post has a different appeal to a reader if it is a 2-minute video as opposed to a 600-word text. One way to do this is to bracket a content type at the end of your headline: Photo Credit: moyogo 3. Get Rid of Wasteful Words – Calls-to-action (CTAs) turn a blog into an important lead generation tool. But when done right, CTAs can be more valuable to blog readers. Think of a blog post as a primer: it is a brief look into an issue. Let’s take this post as an example–it gives readers interested in business blogging some brief information to get better. But if they want even more, then the CTA at the end of this post that connects them to an entire ebook on business blogging, quickly provides them the additional information they were looking for in a simple and contextual way. For readers who aren’t looking to learn more at this time, they can simple read the post and then move on to something else.last_img read more

Spam Your Mom on Mother’s Day [Humor]

first_imgIncoming!  If your mother is anything like mine, she’s enthralled with sending you (and 17 of her closest friends) l-o-n-g weirdly-formatted emails embedded with a joke, warning, call-to-action, homily or chicken-soup-for-the-soul message.  And, who can forget the tear-jerker chain letters that need to be shared with five people immediately?  What about those cute animal pictures with funny sayings?Used by mothers everywhere as an affectionate method of staying in touch, oftentimes we will open and read these messages before anything else because – after all – it’s our Mom and it could be important…Just in time for Mother’s Day, ad agency Mother New York created a website that contains a menu of email forwards – and lets you send them back to Mom, all day long.Take a peek at this video and let us know in the comments if your mother enjoyed the bit of humor today from Mom Spam.   Love you, Mom!  Send this post to the 17 folks on your distribution list for a little extra good luck!  Happy Mother’s Day!Image credit: mil8 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 8, 2011 9:00:00 AM, updated October 20 2016last_img read more

Uttar Pradesh cricket rocked by bribery allegations, official suspended

first_imgThe Anti-Corruption unit of the Board of Control for Cricket in India (BCCI) has decided to probe allegations of bribery in Uttar Pradesh cricket. A Hindi news channel in Uttar Pradesh released a string operation which claimed that a member of IPL Chairman Rajeev Shukla’s personal staff sought bribes to facilitate selection of players.According to a report by news agency PTI, the Hindi news channel in UP broadcast an alleged phone conversation between one Akram Saifi and cricketer Rahul Sharma.Saifi is an execustive assistant of Shukla and is “heard seeking favours in “cash and kind” to ensure Sharma’s selection in the state team.” Shukla is the Uttar Pradesh Cricket Association (UPCA) secretary.STUNG OFFICIAL SUSPENDEDSaifi has been suspended pending a probe.Pursuant to the tele-conference between Chairman of COA (Committee of Administrators) and (BCCI) Acting President (C K Khanna) and pending the appointment of a Commissioner under Rule 32 of the rules and regulations of BCCI, we are seeking an explanation from Mr. Akram Saifi regarding the allegations made against him,” an internal communication of the BCCI, which is in possession of the PTI, stated.”Mr. Saifi’s reply shall be examined by the Commissioner once appointed,” it added.As per Rule 32 of the BCCI regulations, any complaints of misconduct are to be decided by a commissioner, who will be appointed by the Board President C K Khanna in the next 48 hours.The commissioner is mandated to submit his findings within 15 days, which will then be passed on to the BCCI’s disciplinary committee. A reliable source in the Board said Saifi has been suspended till the completion of this procedure.advertisement”We have taken note of the sting and will examine the entire matter. We will be asking the channel for the audio and also examine the player involved. Until we speak to the people involved, it is difficult to say anything as of now,” BCCI’s ACU chief Ajit Singh told PTI.Former UP cricketers Mohammad Kaif and RP Singh, who had stellar careers for India, reacted with shock when the alleged bribery scandal came to light.Shocked to hear about the extent of corruption in UP Cricket. Young talent being curbed by corrupt agents asking for favours. Hope @ShuklaRajiv ji ensures a fair investigation and justice to the young talent & helps restore UP Cricket.I stand by all those who have been exploitedMohammad Kaif (@MohammadKaif) July 19, 2018Corruption has been the root cause for the sad state of UP cricket and it stands exposed today. Shame that the future of young talent and UP cricket is compromised for personal gains. Hope fair investigation would help restore the the dignity of the sport to its former glory.R P Singh (@rpsingh) July 19, 2018Meanwhile, UPCA’s Joint Secretary Yudhveer Singh dismissed any charges of corruption.”We are open to any inquiry. We follow a very transparent selection process at the UPCA. I can’t comment on the conversation between the two as it is their personal matter,” he said. “I have checked about Rahul Sharma and found out that he has never even been a part of the state probables. He has no credibility,” he added.PTI further reported that Sharma, who has never played for India and has not been a part of the state team either, “alleged that Saifi sought bribes and other favours to ensure his selection in the team.”Saifi has denied all charges while Shukla has not yet reacted to the allegations.Meanwhile, BCCI has also sought to distance itself from Saifi.”The BCCI only allocates funds for its office-bearers’ personal staff. They are free to appoint people of their choice as executive assistants and their salaries come from this fund. However, the Board has got nothing to do with these staffers,” a top Board official said.”We only provide funds to the office-bearers to keep personal staff. Who they hire is their concern and the staffers report to them, not to the Board,” he added.(With PTI inputs)last_img read more

142 militants killed in anti-terror ops in 2018: DG CRPF

first_imgJammu, Aug 24 (PTI) As many as 142 militants have been eliminated in anti-terror operations in Jammu and Kashmir this year, the Director General of Central Reserve Police Force (CRPF), R R Bhatnagar, said today. There are approximately 200-250 militant still operating in Kashmir Valley, he told reporters here. The DG asserted that the law and order situation is “better” in Kashmir compared to 2016-17 and the number of injured personnel has decreased.As part of efforts to discourage youths from joining militants, he said a helpline called Madadgar was started by the force which received 2.5 lakh calls during last one year . He sad the militants were targeting unarmed security personnel and their families as they were frustrated.”Our force is better protected and there is a better security situation on the law and order front (in Kashmir). In days to come, forces will perform even better.”Bhatnagar said, “In this year alone till now, 142 terrorists have been neutralized and last year also there were good results.” Asked about the security situation, the DG said terrorism and law and order issues, which include stone pelting, shutdowns and strikes, are the “two big challenges” in Kashmir and they have been dealing with them sternly.”We are dealing with these challenges effectively .We have very good coordination with our sister security agencies and security forces are successful in dealing with the situation as per their objectives”, Bhatnagar said. Replying to another question on unarmed police personnel being targeted by terrorists in the Kashmir Valley, he said that this is due to the frustration of militants. advertisement “They are engaged in such cowardice, by targeting (unarmed) police forces in their homes and also the CRPF, to create an environment of fear and terror”, he added. He said that with every sacrifice, the forces become more determined to stamp out terrorism and “our force will strongly deal with them”. Asked about militants increasingly recruiting youths from the Kashmir valley, the DG said the ratio of foreign and local militants keeps changing. “Security forces have an upper hand as no major suicide attack has been successful. “There is an effect of security operations on the ground and recruitments (of youth in Kashmir by militants) are taking place and we are dealing with it effectively,” he said. Replying to another question on militants believed to be active in the Valley, he said “different agencies have different figures. But approximately 200-250 is the figure (of militants operating in Kashmir Valley)”. Asked about CRPF casualties due to stone pelting attacks in Kashmir Valley, he said that from 2016-17 the injuries have decreased because of body protectors.  “Our safety gear has improved. Less lethal weapons are being used. Several things including tear and smoke shells, plastic bullets, pellet guns and a spectrum of less lethal weapons are now in use to ensure that collateral damage does not take place,” he said. He said that suicide attacks by terrorists on camps of the paramilitary force, whether it was in Srinagar or in North Kashmir, have been well defended and foiled. “At one camp, they were able to come inside but it was an under-construction camp and there also we have neutralized them,” he said. “Many steps are being taken for the security of camps including use of technology and surveillance equipments. Asked about the security for panchayat polls, he said the notification has not come as yet for panchayat polls. “Security establishment will make a good arrangements for the poll security,” he said. Asked about steps being taken by the CRPF to de-radicalise youth joining militancy in Kashmir Valley, he said a helpline called Madadgar was started by the force. “During last one year, we have received two and a half lakh calls on that number and there were 2,500 such calls in which we have reached with various types of assistance to the locals of Kashmir Valley,” he added. The DG CRPF said that were trying to ensure that the misguide youth rejoin the national mainstream. “We are carrying out several programmes including that of sports. We have got a good response in these initiatives of sports and Bharat Darshan programmes,” he added.  “Our country is providing opportunities to the youth who are being radicalized in Kashmir valley and these initiatives not only continue in Kashmir valley but in the Naxal areas as well,” he said. The DG said that there is a very good response in recruitment drives by security forces in Kashmir and youths in thousands come out to join security forces.advertisement “We have ensured that every martyr of CRPF gets Rs one crore as compensation apart from their service dues and in this regard we have tried to ensure since January this year”, he said. Bhatnagar said that CRPF has a long tradition of valour and sacrifice. CRPF is on forefront of internal security challenges whether it is Jammu and Kashmir or in naxal areas or in north east, he added. “Apart from this, we are also engaged in relief work during various natural calamities”, he said adding that on Independence  Day, the CRPF was awarded with a record of 96 gallantry awards, which included five Shourya Chakras.  “The endeavour of our force is to work in professional manner within the ambit of law,” he added. PTI AB RTRTlast_img read more

New Social Media Marketing Benchmarks: How Does Your Company Stack Up?

first_img284 million. That’s how many monthly active users Twitter has.Believe it or not, Instagram has actually surpassed Twitter with 300 million monthly active users. (For comparison, the fourth most populous country in the world, Indonesia, has a population of 255 million.)And then there’s Facebook, with 1.35 billion monthly active users. That’s billion … with a “b.” In other words, Facebook’s user base is just a hair smaller than the population of China, the most populous country in the world (with about 1.37 billion people).Stats like these help convince modern marketers like us that social media is indeed worth our time and energy. The numbers help us grasp just how much potential there is for engaging with prospective customers on the social web. They inspire us to act.What these oft-quoted stats on social media usage don’t do, however, is show us how to act. They fail to provide us with any actionable insights into how we can actually improve our social media marketing. That’s why we created the 2015 Social Media Benchmarks Report, which uses data from 7,000+ businesses. The report sheds light on metrics associated with social posting frequency, social following, and social engagement. Use it to benchmark your own social metrics against businesses in your industry and/or against businesses with a comparable company size.To give you a quick overview of the types of data you’ll find in the report, I put together a few interactive charts using the infographic creation service, infogr.am.First up: Here’s the average number of social media posts companies publish per week (across all social networks), broken down by industry. If you click on the small circles up top (e.g., Image posts, Facebook posts, Tweets), the data will update accordingly. You can also hover over the bars to reveal the exact figures.Avg. Posts per Week (by Industry) |Create infographicsAs you can see, the real estate industry dominates all of the posting categories — with the exception of tweets, where the marketing services industry takes top honors. Keep in mind, however, that posting more often doesn’t necessarily guarantee more engagement or overall success. More on that later!Next up is the same data set, only broken up according to company size.Avg. Posts per Week (by Co. Size) |Create infographicsThe general takeaway here: Overall posting frequency is pretty flat across our four company size groups. However, the largest company size (201+) does take top honors, publishing 11.25 posts per week on average.When we look at image posts and Facebook posts, results are more staggered. And with tweets, we see that post frequency increases with company size. (Although the company size groups in the middle of the pack — 11 to 50 and 51 to 200 — have nearly identical tweet-per-week averages.)Alright, let’s move onto some social following metrics. The graph below shows both the average and median number of social followers companies have (across all social networks), by industry.Social Following (by Industry) |Create infographicsSo, the largest average following and largest median following awards both go to the non-profit/education industry. (Median, FYI, is simply the middle number in a series of numbers arranged in order of value. It’s another tool for finding a good representative number for your sample. And, unlike the average, it doesn’t get thrown off if there happens to be one or two extreme values in your data set.)Speaking of data sets, here’s the same one you just saw — only this time, it’s organized by company size:Social Following (by Co. Size) |Create infographicsAs you can see, the largest companies (201+ employees) have the largest average and largest median number of social followers. But somewhat unexpectedly, the smallest companies (1 to 10 employees) have a larger average following than companies with 11 to 50 employees, while companies with 11 to 50 employees have a larger average following than companies with 51 to 200 employees.When we look at the median, however, these (possible) anomalies in the data disappear: The median number of social followers increases incrementally as company size increases.Now, onto the fun stuff: social interactions. Here is the average number of interactions (e.g. likes, retweets, etc.) a post receives, broken out by industry.Interactions per Post (by Industry) |Create infographicsYes, you’re reading that correctly: The non-profit/education industry averages an incredible 42.47 interactions per post. The consumer goods/retail/ecommerce industry takes second place, with 11.4 average interactions per post.Here’s that interaction data broken out by company size.Interactions per Post (by Co. Size) |Criar infográficosClearly, there is less of a disparity in interaction per post when we look at company sizes vs. looking at industries. Still, there are some clear “winners” and “losers.”When it’s all said and done, the largest companies get the most interactions per post on average (with 9.28), while the 11 to 50 employees group comes in a close second with 8.59 interactions per post. The smallest companies take third place with 6.18 interactions per post, while the 51 to 200 employees group sees the least amount of interaction per post with a 5.02 average.So, what does it all mean? What are the big picture takeaways here? And are there any correlations between post frequency and social interactions, or between follower count and interactions?To find out, we’ll need to take a deeper dive into all this data. Click here to download the full 2015 Social Media Benchmarks Report. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jan 29, 2015 6:00:00 AM, updated February 01 2017 Social Media Analyticslast_img read more

A Visual History of Google Algorithm Updates [Infographic]

first_imgIn the early days, Google’s search engine wasn’t nearly as powerful or accurate as it is today. I’m talking back in the late 90s and early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking highly in search results could be accomplished by essentially using a simple, two-step procedure:Step 1: Stuff your keyword phrase into your website as many times as possible.Step 2: Get as many gosh-darn inbound links as you possibly could.For those early “SEO gurus” who gamed the system — achieving high rankings while adding little value for actual searchers — the fun wouldn’t last. Every time Google found a weakness in its ability to deliver relevant, high-quality search results, they made fixes to address it. One of the more recent Google search algorithm “fixes” was a mobile-friendly update, which put more emphasis on a website’s mobile-friendliness as a ranking factor for searches from a mobile device. The aftermath of this update was informally dubbed “Mobilegeddon.”To make sure your site is optimized for Google’s algorithm update, download our free guide, How to Make a Mobile-Friendly Website.Curious how the latest change stacks up against previous Google algorithm changes? To give you a snapshot of all of the major changes that Google has implemented over the years, we teamed up with Moz to create the infographic below.A History of Google Algorithm UpdatesShare This Image on Your Site read more

8 Interesting Things You Probably Didn’t Know About Google’s Algorithm

first_img Topics: It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there’s got to be at least some compelling trivia, right?Believe it or not, algorithms are really cool. I mean, they get us our search results, after all.But how does Google’s algorithm work? And how has it evolved over the course of so many years?Download Now: Free On-Page SEO TemplateWe thought you might ask that, so we put together some fun facts about Google’s algorithm, and how it’s shaped the way we search today.What the Heck Is an Algorithm, Anyway?To quote Google itself, “Algorithms are the computer processes and formulas that take your questions and turn them into answers.” They cut through its estimated “trillions” of web pages in existence to find the information you’re looking for.Think about that for a second. “Trillions.” One trillion, numerically, looks like this:1,000,000,000,000Imagine if there were no algorithms, and we had to somehow sift through that amount of information ourselves. Luckily, Google has developed an algorithm that can read — at a pace few of us can begin to fathom — different signals from these pages that indicate how likely they are to answer your search query.But it’s not just about the words on the page. Algorithms can also read how recent the content is, how likely it is to be spam, and how it pertains to your location.As marketers, all of this stuff matters. Where and how your pages rank in Google can make or break your organic search traffic, so it’s important to understand how the algorithm works and how to ethically optimize for it. What’s more, it’s crucial to be adaptable — the Google algorithm has changed a lot over the years, and will continue to do so as it becomes even more user-friendly.8 Fun Facts About Google’s Algorithm1) Google’s overall algorithm has had one name since 2013: Hummingbird.Source: Search Engine LandIf you do keep up with the changes to Google’s algorithm, you’ve probably seen some colorful names assigned to them — Panda, Penguin, and Pigeon to name a few.However, those names have only been assigned to updates made to the overall algorithm itself — which today is called Hummingbird. It was formally announced in September 2013 and created to make search results more “precise and fast” like the bird itself, according to Search Engine Land [SEL].SEL has one of the best analogies we’ve seen to describe the algorithm at-large — Hummingbird is a “recipe” with hundreds of “ingredients.” These ingredients are the different pieces that help the algorithm determine the quality of those trillions of pages, and how well any one of them might answer your search.2) Google makes changes to its algorithm roughly 500 times per year.Source: pyxleSEO community Moz states that Google makes between 500-600 changes to its algorithm annually, most of which are so minor that the public doesn’t usually hear about them.Even without those minor changes, however, Moz has recorded no less than 140 updates to the Google algorithm since 2000.Because the list was fairly dense, I enlisted the help of a colleague to count the items accurately. In splitting it up into two sections — the eight years before and after 2008, respectively — we noticed something interesting. The first eight years only listed 25 updates of note, whereas the latter had 115.So why have there been so many more updates in the recent years? It could have something to do with the massive increase in users. But it could also be about changes to the way we search. For one, we’re searching on our phones a lot more — 51% percent of digital media is consumed via mobile — which has led to more than one crackdown by Google on pages that aren’t optimized for such platforms.  We’re also starting to see an uptick in voice search. And while there currently aren’t precise formulas to plan or rank for those kinds of searches, we imagine that Google will start changing its algorithm for them — after all, it’s seen a 3400% increase in voice queries since 2008.Like we said — understanding the algorithm requires agility. It’s only going to continue to change, so in order to maintain good search standing, marketers should learn to adapt.3) One of the original goals was to cut through spammy content from advertisers.Source: Stanford InfoLabGoogle’s “history in depth” dates back roughly 20 years — in 1997, co-founders Larry Page and Sergey Brin were working on their first search engine, which they then called BackRub.Then, in 1998, the pair published a paper at Stanford titled “The Anatomy of a Large-Scale Hypertextual Web Search Engine.” That’s where we see one of the first mentions of PageRank, which is the technology that Google continues to use to help rank search results.But there’s one thing in the admittedly dense text that really stood out. At the time of writing the paper, Page and Brin noted, “the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users.”We can’t help but geek out over the fact that Google remains loyal to that thesis. When I previously interviewed my colleague Marcus Andrews about the algorithm, he told me, “Google is very focused on the user.”In fact, you could say that’s why Google has continued to make so many changes to the algorithm. It’s finding new ways to get the best content to users.Just have a look at the search engine’s “Steps to a Google-friendly site” — one of the first things listed is to “provide high-quality content on your pages.” Eighteen years later, Google is working toward the original vision of its founders.4) PageRank was named after Google co-founder Larry Page.Source: Stanford InfoLabWhen the name “PageRank” is assigned to the technology that helps Google rank pages, it seems fairly intuitive. But it was actually named after one of Google’s co-founders, Larry Page, whose young mug can be found to the right in the image above.PageRank itself has quite a history. While its technology was in many ways beneficial, it was also very confusing, even to some expert SEOs. That’s why SEL published the in depth article, “What Is Google PageRank?” — very few people understood it.Google says that PageRank is what “looks at links between pages to determine their relevance.” But SEL says it’s more like a voting system, in which inbound links to a given page count as votes toward its authority. So, the more votes, the more authority. The clincher? Anyone could view a site’s PageRank.In spring of 2016, Google announced that while it would still be using PageRank technology to internally adjust its algorithm, the public would no longer be able to able to view any of its data. For some, that was happy news, according to SEL and its “retrospective on how [PageRank] ruined the web.” Apparently, PageRank’s emphasis on being linked to created a lot of annoying, borderline spammy behavior — like links becoming available for purchase.Today, the technology for ranking has become more discerning, thanks in large part to MozRank, which is a “link popularity score.” To learn more about using MozRank for SEO and tracking competition, check out our HubSpot Academy guide here.5) There’s a Google Dance — but it’s not what it sounds like.Source: Search Engine LandOur inner marketing nerds wish that “The Google” was actually a physical dance move. In actuality, though, Google Dance was actually the name applied to the sudden changes to its rankings, back when the algorithm used to majorly change every month.Marketing Land credits forum WebmasterWorld for originating the term, and also for assigning different geographically-inspired names to each dance, like “Boston” in February 2003 and “Florida” later that year. But Florida, it seems, was the last dance — or the last salient one, anyway. That’s when Google stopped making major updates to its algorithm every month, and instead started making the general under-the-radar adjustments it does today.But to keep track of these changes, especially the minor ones, it can help to keep an eye on the MozCast Google Weather Report. It assigns a temperature that indicates how much the algorithm has changed since the previous day — the higher and stormier the conditions, the greater the shift to Google’s rankings.Don’t be sad — earlier this year, Google hosted an event at the SMX West conference called “Google Dance” to celebrate “an annual gathering for search marketers.” 6) There isn’t *really* a reason behind the names for updates.Source: Wade Creative NetworkI would really love to think that there’s an adorable story behind assigning the name “Penguin” to an algorithm update. But according to Moz, there isn’t really a formal naming method.Similar to the names for Google’s “dance moves,” WebmasterWorld users also named most of the other updates — “Boston,” because it was announced at SES Boston, and others in the same way that hurricanes are named, though it’s rumored that “Dominic” came from a Boston pizza place. Moz also reports that some of the self-named algorithm updates, like “Caffeine,” “Panda” and “Vince” came from Google itself, and that the latter two were named after Google engineers. 7) Algorithms are also getting smarter for image searches.Source: ForbesRecently, Google announced the debut of the Pixel, its newest smartphone. Among its brag-worthy features? “The highest rated smartphone camera. Ever.”Part of what makes the camera so great are its “its world-class software algorithms,” said Google camera product lead, Isaac Reynolds. That can be attributed to Pixel’s HDR+ algorithm, which helps users capture the best quality photos, despite lighting or movement conditions.What does that have to do with Google’s search algorithm? Well, nothing directly. But it does show even more progress toward the quest to yield the best content for users, including images. In the realm of visual searches, it’s all about the Cloud Vision API — the technology that allows Google to analyze and determine the content of images.Late in 2015, Google made that API accessible to the public, which allows geeks like myself to play with it and see how it reads the content of their own photos. Naturally, I had to take it for a spin, first with an image of my dog:Next, I tried it with this nice photo of HubSpot’s blogging team:  Technical SEO Whoa. How did it know that I had, in fact, uploaded a photo of a black dog? And how did it know that the second photo was of a team experiencing joy?  It’s that sneaky, remarkable algorithm, which has been programmed — we predict using tons of existing images with various facial expressions, objects, landmarks, and more — to detect and recognize the elements and objects within an image.Cool, huh? Give it a try here.8) There’s a human side — the “search evaluators.”Source: GoogleGoogle enlists the work of human beings to evaluate the quality of search results. Each year, there are roughly 40,000 of these “precision evaluations,” as Google calls them, in which search evaluators determine the quality of results for different searches .There’s a 146-page document that explains the guidelines used by search evaluators when rating results. It seems to be largely intended for people who are interested in becoming evaluators. But upon exploring the guidelines, the information might also help developers and marketers determine what constitutes search quality.Different sections of it can even be useful to people who are just getting started with SEO. Have a look at the “Your Money or Your Life” section, which goes into evaluating a page’s potential implications for a user’s health and finances, for example. Some of the criteria might look like common sense, but it also provides some unique insights on how to keep your content accountable, especially if you’re giving advice.There are also three different sections each dedicated to the highest, lowest, and medium quality pages. Again, what might seem like common sense can actually serve as valuable information to marketers — for example, if a page is deemed to have a “true lack of purpose,” it will be classified as “lowest quality.”That’s something to keep in mind as you develop and manage your content. Have a read, and see if anything on your pages needs to change.Have Fun With SearchSo, there you have it — algorithms can be fun, after all, especially when you get to play with photo recognition API.But with a history as rich as the one belonging to Google’s algorithm, there’s sure to be some interesting trivia, and just a splash of drama along the way.We can’t wait to see what’s next. And, as always, we’re here to keep you posted.What are your favorite pieces of the Google algorithm history? Let us know in the comments.center_img Originally published Nov 22, 2016 6:00:00 AM, updated July 28 2017 Don’t forget to share this post!last_img read more

The Ecommerce Guide to Flash Sales (With Examples)

first_imgIn 2012, J.C. Penney stopped promoting sales and offering coupons. Instead, they advertised new “everyday low prices” — which seems like a pretty good idea, right? Except, in 2012, sales for J. C. Penney actually dropped 25%.J.C. Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” People were more likely to buy when they felt like they were getting a special deal, instead of an “everyday low price.”While the example of J.C. Penney might seem bizarre, it makes sense for people like Ms. Fobes, a blogger who runs Penny Pinchin’ Mom. Ms. Fobes told The New York Times she stopped shopping at J.C. Penney when the discounts went away, because, “For someone like me, who’s always looking for a sale or a coupon — seeing that something is marked down 20 percent, then being able to hand over the coupon to save, it just entices me … It’s a rush.”If you relate to Ms. Fobes’ discount thrill, you’re not alone. The rush of finding a deal can often entice shoppers to make more purchases. And, luckily for ecommerce sites, the psychology behind discounts doesn’t just exist for brick-and-mortar shops — it extends to online shopping too with flash sales.Download Now: Ecommerce Planning Templates + KitWhat is a flash sale?A flash sale is a short-term discount or promotion on products offered by ecommerce stores, typically lasting for less than 24 hours. The goal of a flash sale is to entice online shoppers to impulse buy, increase brand awareness and customer loyalty, and compel shoppers to check out other non-sale products listed on the site.Flash sales generate an average 35% lift in transaction rates. Along with increased revenue, flash sales can help your ecommerce business get rid of excess inventory and stabalize your existing inventory. Most importantly, flash sales often drive a large audience to your site and incentivize viewers to purchase non-sale products, as well.To feed your audience’s thrill-seeking appetite and grow your online presence, we’ve created a list of seven easy steps to run a flash sale, along with examples of successful ecommerce flash sales to kickstart your own strategy.How to Run a Flash Sale in Seven Easy Steps1. Determine the goal of your sale:Flash sales enable you to accomplish a bunch of different things, and focusing on a goal can help you measure your success. So let’s narrow it down: do you have excess quantity in one specific product that isn’t selling? Do you want to stabalize your inventory by encouraging buyers to focus on different products? Or, do you want to escalate traffic to your site by providing a discount on a high-quality product? Focusing on a goal can help you pick which products you want to use for the flash sale.2. Choose the right product for your ideal market:While this might seem like a contradiction to step one, it’s important to note you can’t just choose any product you want to get rid of — the product you choose must align closely with your target audience. If you want long-term customers, you need to put a discount on products that encourage the right people to click on your site.3. Promote sale ahead of time:People like to do research and read reviews on products ahead of time, so it’s wise to give your shoppers a heads up before your flash sale is live. This is also a chance to broaden your reach on social media and through email by creating fun countdown emails and social media posts.4. Word it correctly:It’s critical that your discount stand out: saving $5 on a $100 purchase probably won’t attract as much attention as you want, so consider how to phrase your offer for optimal reach. There are two different directions you can take with your wording: “Get $$ off,” which emphasizes achieving a gain, and “Save $$,” which emphasizes avoiding a loss. While this depends on your target audience, in general, people are more motivated to avoid pain, and missing out on a good discount definitely feels like pain.5. Keep time-frame short:The reason a flash sale works is because it spurs impulse purchases and, to quote Ms. Fobes, a “rush.” Make your audience feel the pressure: Three-hour flash sales have the highest transaction rates at 14%, and ideally, your flash sale won’t exceed 24 hours.6. Check your inventory:To get the most out of your flash sale, make sure you have enough of your discount products in stock. Use a logistics company to determine how much you’ll need. You don’t want to sell out of the discount product too early, leaving people with a negative experience of your brand.7. Prepare for shipping and delivery:It will be hard to retain your newfound customers’ loyalty if it takes a month for them to receive the products they purchased. In today’s ecommerce world, where same-day and next-day shipping are typically expected, you’ll want to prepare ahead of time for mass shipping and delivery so you can offer a seamless experience, start to finish.6 Examples of Great Flash Sales1. J. CrewThis flash sale works because J. Crew ties it into a very specific, niche audience: people who sail. If you’re into sailing, this flash sale will incentivize you to check out J. Crew’s discount sailing clothes. It’s a smaller audience, but it’s also more likely to be an engaged one.2. LoftThis flash sale works because of its mystery component. The bright purple call-to-action button compulses buyers to click to find out how much of a deal they’ll get, and more than likely, once they see what they’ve “won,” they’ll check out Loft’s products to use their discount.3. HypeBy offering discount tiers — the earlier you claim your discount, the more money you save — Hype supplies an intense feeling of urgency (Oh, will I be one of the first? Let’s try!). Making your flash sale feel like a competitive game can be very effective.4. Auchan RetailAuchan Retail, a French international retail company, shows multiple children in their flash sale advertisement, indicating there will be a lot of items for sale. This flash sale encourages online shoppers to check out all the products they could get half-off.5. Pottery BarnThis flash sale uses the wording “select dressers,” to increase the desire to click to find out which dressers Pottery Barn means (What if I happen to love one of the discount dressers? I should check, just in case). It also shows an adorable boy sitting on a dresser, inspiring the viewer to imagine their own child using this dresser.6. JetBlueWhen I see this offer, I’m so shocked by the great deal I don’t even worry about where the discount one-way ticket is sending me. The low $15 offer probably isn’t a flight to Paris, but it draws viewer’s attention and provides that much needed rush of thinking, Wait, where can I fly for less than $20? I love to travel, might as well check it out!  Don’t forget to share this post! Ecommerce Topics: Originally published Apr 10, 2018 8:00:00 AM, updated August 09 2019last_img read more

What Is Google AMP? A 2-Minute Rundown

first_imgIn a society hooked on instant gratification, people don’t like waiting for things. That’s why over 25% of visitors will leave a website that doesn’t load in six seconds. That’s the length of a Vine (RIP).Fortunately, in 2016, Google launched their solution to sluggish mobile web pages.Improve your content’s ROI with the help of this step-by-step guide to ranking higher in search.They called it “The Accelerated Mobile Pages Project” or “The AMP Project”, and the technology can load web pages in less than one second and use 10 times less data than regular web pages.What is Google AMP?Google AMP is a website publishing technology that lets you create web pages that load almost instantly on mobile phones. Since its inception in early 2016, over 25 million domains have published more than 1.5 billion AMP pages.To build AMP pages, you need to create another version of your site that follows the AMP project’s standards. Once you do that, your AMP site will have its own URL (site.com/page/amp) and be compatible with most popular web browsers like Chrome, FireFox, and Safari.Visiting an AMP page through a Google search is when they load the fastest — Google will host the page on its own servers and serve up the content directly on its site. It’s just like Facebook Instant Articles, which lets users read articles without leaving Facebook’s mobile app.The big difference between the two technologies is that you’re not limited to embedding AMP pages on one platform like you are with Instant Articles. A laundry list of popular search engines, social platforms, content management systems, and eCommerce websites support AMP, like Bing, LinkedIn, Pinterest, Reddit, Twitter, Medium, WordPress, Squarespace, Tumblr, eBay, and BigCommerce.Google also gives AMP pages preferential treatment in its search rankings — AMP is now a requirement for news stories to rank number one in their mobile search results. But AMP pages’ enhanced load speed and boosted search rankings come with an ironic trade-off: backlinks to AMP pages found through Google search won’t transfer any link equity to your site. A referring domain’s link equity will go straight to Google’s domain since the page is technically hosted on Google’s website. According to the tech giant, there’s no way Google can prioritize AMP pages in search without hosting the content on their AMP Cache servers.In terms of advertising, though, publishers don’t receive the short end of the stick like they do with link building. In 2016, AMP launched the AMP Ads Initiative to provide publishers with ads that load up to five seconds faster than before, are easier to build, have new creative formats, and are supported by over 160 ad networks and 45 analytics platforms. This has helped the Washington Post, Vox, and CNN generate the same amount of advertising revenue from AMP pages as their standard mobile pages.With AMP’s soaring popularity, it might seem like Google has gained even more control over internet publishers, especially content creators who write for the mobile web. But marketers must remember that AMP can load their web pages faster than ever before and, in turn, give their audience what they truly crave: instant access to content. Originally published Oct 24, 2018 7:00:00 AM, updated October 24 2018 Don’t forget to share this post! Technical SEO Topics:last_img read more

ISL 2019-20: Full schedule, fixtures, date, time and squads list

first_imgIndian Super League (ISL) 2019-20 season kicks off with heavyweights Kerala Blasters taking on ATK in Kochi’s Jawaharlal Nehru Stadium.There is a lot to look forward to in the 10-team league which has been given a fresh look with the addition of 2 new teams. Delhi Dynamos have been christened as Odisha FC. Meanwhile, FC Pune City was closed down and Hyderabad FC took its place.There is no denying Bengaluru and Goa are strong contenders, but all teams have made clever moves in the market and the stage has been set for the 2019-20 season. No team made as many heads turn as much as ATK. The former champions have signed plenty of top-notch foreign players and look possibly the strongest on paper.Chennaiyin FC, who finished at the bottom of the pool, have given themselves a new look and appeared hugely competitive during pre-season friendlies.Let’s look at the ‘favourites’, first. Bengaluru FC should head that list. The Blues have been able to identify areas that need improvement and have strengthened the team with two key signings – Ashique Kuruniyan and Raphael Augusto, both of whom have starred for their former teams in previous ISL seasons.ISL 2019-20 formatEvery matchday will consist of a single match, which, like last season, kicks off at 7:30 PM. After the completion of the 18 rounds of the league phase, each team will have played a total of 18 matches – 1 home and 1 away against each of the nine other teams in the competition. The four top teams will progress to the semi-final stage.advertisementISL 2019-20 – Full list of teamsBengaluru FC, ATK, Chennaiyin FC, NorthEast United, Mumbai City FC, Kerala Blasters, Jamshedpur FC, FC Goa, Hyderabad FC, Odisha FCISL 2019-20 Schedule (All matches start at 7:30 PM IST)DateMatches (Home Team vs Away Team)Sunday, October 20, 2019Kerala Blasters FC vs ATKMonday, October 21, 2019Bengaluru FC vs NorthEast United FCTuesday, October 22, 2019Jamshedpur FC vs Odisha FCWednesday, October 23, 2019FC Goa vs Chennaiyin FCThursday, October 24, 2019Kerala Blasters FC vs Mumbai City FCFriday, October 25, 2019ATK vs Hyderabad FCSaturday, October 26, 2019NorthEast United FC vs Odisha FCSunday, October 27, 2019Chennaiyin FC vs Mumbai City FCMonday, October 28, 2019FC Goa vs Bengaluru FCTuesday, October 29, 2019Jamshedpur FC vs Hyderabad FCWednesday, October 30, 2019Chennaiyin FC vs ATKThursday, October 31, 2019Mumbai City FC vs Odisha FCFriday, November 1, 2019NorthEast United FC vs FC GoaSaturday, November 2, 2019Hyderabad FC vs Kerala Blasters FCSunday, November 3, 2019Jamshedpur FC vs Bengaluru FCWednesday, November 6, 2019Hyderabad FC vs NorthEast United FCThursday, November 7, 2019Mumbai City FC vs FC GoaFriday, November 8, 2019Kerala Blasters FC vs Odisha FCSaturday, November 9, 2019ATK vs Jamshedpur FCSunday, November 10, 2019Bengaluru FC vs Chennaiyin FCSaturday, November 23, 2019Bengaluru FC vs Kerala Blasters FCSunday, November 24, 2019Odisha FC vs ATKMonday, November 25, 2019Chennaiyin FC vs Hyderabad FCTuesday, November 26, 2019FC Goa vs Jamshedpur FCWednesday, November 27, 2019NorthEast United FC vs Mumbai City FCThursday, November 28, 2019Chennaiyin FC vs Odisha FCFriday, November 29, 2019Hyderabad FC vs Bengaluru FCSaturday, November 30, 2019ATK vs Mumbai City FCSunday, December 1, 2019Kerala Blasters FC vs FC GoaMonday, December 2, 2019Jamshedpur FC vs NorthEast United FCWednesday, December 4, 2019Odisha FC vs Bengaluru FCThursday, December 5, 2019Mumbai City FC vs Kerala Blasters FCFriday, December 6, 2019Jamshedpur FC vs Chennaiyin FCSaturday, December 7, 2019NorthEast United FC vs ATKSunday, December 8, 2019Hyderabad FC vs FC GoaWednesday, December 11, 2019Odisha FC vs Hyderabad FCThursday, December 12, 2019NorthEast United FC vs Chennaiyin FCFriday, December 13, 2019Kerala Blasters FC vs Jamshedpur FCSaturday, December 14, 2019FC Goa vs ATKSunday, December 15, 2019Bengaluru FC vs Mumbai City FCWednesday, December 18, 2019NorthEast United FC vs Bengaluru FCThursday, December 19, 2019Jamshedpur FC vs Mumbai City FCFriday, December 20, 2019Chennaiyin FC vs Kerala Blasters FCSaturday, December 21, 2019Hyderabad FC vs ATKSunday, December 22, 2019FC Goa vs Odisha FCWednesday, December 25, 2019ATK vs Bengaluru FCThursday, December 26, 2019Chennaiyin FC vs FC GoaFriday, December 27, 2019Odisha FC vs Jamshedpur FCSaturday, December 28, 2019Kerala Blasters FC vs NorthEastUnited FCSunday, December 29, 2019Mumbai City FC vs Hyderabad FCThursday, January 2, 2020NorthEast United FC vs Jamshedpur FCFriday, January 3, 2020Bengaluru FC vs FC GoaSaturday, January 4, 2020Mumbai City FC vs ATKSunday, January 5, 2020Kerala Blasters FC vs Hyderabad FCMonday, January 6, 2020Odisha FC vs Chennaiyin FCWednesday, January 8, 2020FC Goa vs NorthEast United FCThursday, January 9, 2020Bengaluru FC vs Jamshedpur FCFriday, January 10, 2020Hyderabad FC vs Chennaiyin FCSaturday, January 11, 2020Odisha FC vs Mumbai City FCSunday, January 12, 2020ATK vs Kerala Blasters FCWednesday, January 15, 2020Hyderabad FC vs Odisha FCadvertisementThursday, January 16, 2020Chennaiyin FC vs NorthEast United FCFriday, January 17, 2020Mumbai City FC vs Bengaluru FCSaturday, January 18, 2020ATK vs FC GoaSunday, January 19, 2020Jamshedpur FC vs Kerala Blasters FCWednesday, January 22, 2020Bengaluru FC vs Odisha FCThursday, January 23, 2020Chennaiyin FC vs Jamshedpur FCFriday, January 24, 2020Hyderabad FC vs Mumbai City FCSaturday, January 25, 2020FC Goa vs Kerala Blasters FCMonday, January 27, 2020ATK vs NorthEast United FCWednesday, January 29, 2020Odisha FC vs FC GoaThursday, January 30, 2020Bengaluru FC vs Hyderabad FCFriday, January 31, 2020Mumbai City FC vs NorthEast United FCSaturday, February 1, 2020Kerala Blasters FC vs Chennaiyin FCSunday, February 2, 2020Jamshedpur FC vs ATKWednesday, February 5, 2020FC Goa vs Hyderabad FCThursday, February 6, 2020Mumbai City FC vs Jamshedpur FCFriday, February 7, 2020Chennaiyin FC vs Bengaluru FCSaturday, February 8, 2020ATK vs Odisha FCSunday, February 9, 2020NorthEast United FC vs Kerala Blasters FCWednesday, February 12, 2020Hyderabad FC vs Jamshedpur FCThursday, February 13, 2020FC Goa vs Mumbai City FCFriday, February 14, 2020Odisha FC vs NorthEast United FCSaturday, February 15, 2020Kerala Blasters FC vs Bengaluru FCSunday, February 16, 2020ATK vs Chennaiyin FCWednesday, February 19, 2020Jamshedpur FC vs FC GoaThursday, February 20, 2020NorthEast United FC vs Hyderabad FCFriday, February 21, 2020Mumbai City FC vs Chennaiyin FCSaturday, February 22, 2020Bengaluru FC vs ATKSunday, February 23, 2020Odisha FC vs Kerala Blasters FCAlso See:last_img read more