Alfred Leku’s second half strike enough to keep Express FC in the Uganda Premier League

first_imgExpress FC fans celebrating after the final whistle (Photos by Shaban Lubega)Azam Uganda Premier LeagueMasavu FC 0-1 Express FCFisheries Institute, BugongaFriday, 25-05-2018Express defeated Masavu 1-0 at the Fisheries Institute in Bugonga to retain their Uganda Premier League status for the upcoming season.On a day that the Red Eagles required a hero, it was Vipers loanee, Alfred Leku who had not found the back I the net all season that scored the priceless goal.Alfred Leku (left) heads a ball during the 1-0 win over Masavu on Friday (Photo by Shaban Lubega)Express showed their intentions right from the on set as Michael Birungi crossed in from the left but the ball was intercepted out for a corner as early as the opening minute.Masavu who had relegation written all over them showed signs of being a hard nut to crack for Express with cagy football coupled by hard tackling which resulted into right back Moses Kigundu being booked for a foul on Birungi after nine minutes.12 minutes into the game, Express fans started throwing stones at the lines man after he called for an offside on Alfred Leku and the game was halted for close to five minutes.Moments after the re-start, Masavu goalkeeper Salim Wakiya want down holding his shoulder, much to the frustration of the Express faithful.With 17 minutes on the clock, Express midfielder Davis Mayanja unleashed a fierce shot from outside the penalty area which was tipped over by Wakiya for a corner.Six minutes later, Mayanja unleashed another shot into a forest of legs in the area and despite hesitation from the Masavu defenders initially, the ball finally found its way out for a throw in.The first real opportunity can on 25 minutes when Birungi made a brilliant ran down the left but Ayub Kisalita who had found himself in acres of space could only blast over from 12 yards.At the stroke of half time, Express got on final chance to go into the break with the lead after Leku was brought down outside the penalty area, the striker picked him self and blasted the resulting free kick into the Masavu wall.Two minutes after the re-start, Jalilu Janjali crossed in from the right but Mayanja headed Straight at Wakiya.Moments later, Mayanja was at it again but headed wide of the target from a Mubarak Nsubga free kick.Masavu finally created an opportunity for them selves on 53 minutes when captain Abraham Ndugwa turned inside before blasted over from just outside the box.On the 55th minute mark, Express finally got the all elusive goal. Edgar Bwogi sent in a low cross from the left which was controlled from just inside the area by Leku and the striker turned sharply to unleash a low shot past Wakiya and as a result, sent all Express fans in attendance into jubilation.Some of the Express fans run to congratulate Leku after the game.For the next five minutes or so, Massavu exerted relentless pressure onto Express but could not create any clear goal scoring opportunities.Alfred Leku got a chance to make it 2-0 but could not put the ball in the back of the net after he was played in through on goal by Ayub Kisalita.Express was asking all the questions but could not get the all elusive second goal and could only watch in agony as Michael Birungi blasted wide their best chance of the closing stages.Despite a spirited onslaught from Masavu, they failed to get a goal and the result confirmed their relegation back to the Big league, one season after they gained promotion.For Express, their 2018/19 Uganda Premier League status was confirmed after both UPDF and Proline lost to Vipers and URA respectively on the same day.Express finished the season on 31 points, two above the relegation zone.The three relegated teams:14. UPDF 29pts15. Proline 28pts16. Masavu 26ptsThe other results from games played on Match-Day 30.-Vipers SC 4-1 UPDF FC-Police FC 2-2 KCCA-Proline FC 1-2 URA FC-Onduparaka FC 2-0 Bright Star-SC Villa 0-1 Bul FC-Mbarara City 0-2 Kirinya-Soana 0-0 Maroons.Comments Tags: Alfred LekuAzam UPLExpress FCmasavu FCtoplast_img read more

HubSpot Dev Team’s Top Five Google Chrome Features

first_img Bookmarks Be Gone Google is trying to change that. On Tuesday  Chrome is a great new tool that will make you more productive. By itself it won’t change your business, but it’s part of a series of changes having a huge impact on your business. Just like Tivo, the iPod or caller id, Chrome makes it easier to find the content you want, and avoid annoying interruptions. As a marketer, that means you need to do even more work to create great content and attract an audience. (1) Terrific Tabs —  Drag any tab off the bar to launch it in a new window. Drag and drop tabs between separate Chrome windows. External links open in a new tab directly to the right of the tab you’re viewing instead of the right-most tab. Create an application shortcut from any tab, you’ll get a shortcut icon and a clutter-free window each time you launch it. If a web page malfunctions it only crashes the tab, not the whole browser. (4) Helpful History — Use the Omnibox to go directly to a URL, or use it to guess the page you’re looking for — Google site suggest is built right in. If you want to search Google, just type a question mark before your keyword. Need to access a bookmark but don’t want to dig through your folders? Just type a few characters of the bookmark name or URL, look for the star next to the page title that indicates a bookmark.  and other HubSpot developers have been using Chrome since it launched on Tuesday. They answered that question with a list of five features that set Chrome apart: . It plays the same role as Internet Explorer and Firefox, but it plays the role very differently. Topics: (3) Dan Abdinoorcenter_img (2) Outstanding Omnibox (Address Bar) — Digging into the guts of a web application is not fun, but sometimes it is necessary and Chrome offers a whole suite of utilities. There’s task manager that shows you what tabs are running and the resources consumed. Use Chrome’s inspector tool to see page structure, javascript performance and make CSS changes on-the-fly. You can also launch a separate javascript debugger console for each tab. Even the ubiquitous “view source” feature is taken a step further by color coding markup and making URLs into links. (5) Useful Utilities — Keep your bookmarks out of sight. Unless you import them from another browser, Chrome will remove the bookmark bar. Just open a new blank tab and you’ll see the bookmark bar at the top, on the right there’s a list of recent bookmarks. You can also type part of a bookmark name or URL into the Omnibox to fetch it. To bookmark a page, click the star icon next to the Omnibox. they launched a new web browser called Chrome Chances are you don’t spend much time thinking about your web browser. It’s just there — the tool you use to check your email, read the news and run your company. — Open a new tab and you’ll see tiles of your most visited websites. Click the full history link on the bottom to see your browsing by time and date. There’s even a search box to find a site by any part of the name or URL. Originally published Sep 5, 2008 9:15:00 AM, updated October 20 2016 How?  Email Inbox Tips Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Is Google Buzz’s Real Purpose To Be a Buzz Killer?

center_img Is Google Killing Social Media Buzz? .  If you read any of the Twitter news (Really, who can avoid it over the last year?), then you have probably heard how Google has tried to purchase Twitter on a few occasions.  We talk a lot about social media and how real-time search is one of the next revolutions of the Web.  It is currently Facebook and Twitter who are actually leading this revolution, not Google.  It is hard to find updated accurate data, but it looks like about Google Buzz .  Karen made the comment on Friday, “Google knows enough about me to make an exact clone!”  She really isn’t that far off.  Social media guru Chris Brogan explains how to demonstrate the value of social media marketing. Couldn’t they have come up with a better name? Their historical biggest rival Yahoo already has a We even had a lunch pow-wow last week with some of the marketing experts at HubSpot to discuss Buzz.  I like to pretend that we have a few smart people floating around HubSpot, and even they didn’t fully understand the whole feature set.  Only Google could introduce an application like this and provide NO guide on how to use it besides a two minute video!  What is more shocking is this isn’t the first time that they have done it.  Remember Google Wave anyone?  Is this FriendFeed 2.0?  The signal to noise ratio in that network was unbearable, and I only used it for the RSS feed of my lifestream across networks. They Claim ‘Do No Evil,’ But Google Is Still Scary!   It was almost a year ago when I last wrote about .  Some would argue that they are a media company, but that is simply a technicality.  Yahoo Buzz! Miss Peacock In The Kitchen With A Knife you might recognize the name getting a grasp on Google Twitter has 75 million accounts HubSpot.TV Photo Credit:last_img read more

Twitter Rolls Out Analytics Tool

first_img Diana Urban @dianaurban . Twitter Updates How Twitter Analytics Dashboard is broken down:  Timeline Activity How do you currently measure the ROI of your Twitter tweets? Promoted Tweets Originally published Nov 18, 2010 11:00:00 AM, updated October 20 2016 This view lets you see your tweets broken down by filters defined as Best, Good, and All, and see which of your tweets gained the most traction in terms of retweets, replies, and faves.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack .center_img Topics:  is a User Experience Manager at HubSpot. You can follow her on Twitter  . Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. Users will be able to see all sorts of data about their account, such as which tweets are most successful, which tweets caused people to unfollow them, and who their most influential retweeters are. Want to be able to measure your Twitter ROI? Would you like to see how many clicks, retweets, replies, and faves your tweets have received? Soon you’ll be able to, right on Screenshots are via This view measures the ROI of all your promoted tweets, with detailed stats such as impressions, clicks, retweets, and replies over time.  Twitter hasn’t yet specified when they’ll be rolling out Twitter Analytics to all Twitter users. Although the analytics feature is expected to roll out by the end of 2010, Evan Williams did not elaborate on the official analytics product at the Web 2.0 Summit in San Francisco.  Twitter Mashablelast_img read more

Facebook Provides New Resource for Non-Profits

first_imgFacebook just got better for non-profits. The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. , approximately 53% of non-profits use Facebook and update their profiles regularly. In addition, 80% of those surveyed offers several tutorials, open discussions, and educational materials that help non-profits raise awareness and funds via Facebook. Up until now, Facebook hasn’t quite provided non-profits a clear path to utilizing the network effectively. This is an exciting new step for organizations looking to improve their cause-marketing initiatives through social media. What do you think about Facebook’s new non-profit resource center? Idealware it’s working to enhance relationships and reach new supporters. Facebook’s new resource center might help turn some of these In a recent study from Facebook Marketing Marketing Takeaway Getting Started Non-Profits on Facebook Topics:center_img Establishing new relationships and growing supporters are huge undertakings for non-profits. Because of this, having an end-to-promotional strategy, which includes social media tools, is crucial to ensuring these efforts are successful. Non-profits can no longer rely on outbound marketing tactics to reach an audience that now largely lives online. Using Facebook’s new resource center, non-profits can access the guidance they need to help achieve their goals more effectively on Facebook. The new resource center already has more than 411,000 Likes, and the trend continues to climb upward. regarding the effectiveness of social media for non-profit causes. think knowers Originally published May 18, 2011 1:00:00 PM, updated October 20 2016 ” guide that includes both set-up instructions in addition to best practices for using the network and connecting with online communities. In fact, as part of the resource center, Facebook published a “ thinkers into more confident Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Engaging in Conversation Doesn’t Grow Reach [Infographic]

first_img Science of Social Media webinar Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: register for my upcoming Science of Social Media webinar For more social media data and myth-busting, don’t forget to So I’ve been conducting research for a few months now for our upcoming How do you feel about this data? Does it change your outlook on social media engagement? Originally published Aug 16, 2011 9:00:00 AM, updated October 20 2016 Basically, “engaging in the conversation” does not increase your reach in social media, and here’s the data that backs me up. , and what I’ve found ultimately debunks myths about engaging in conversation and its effect on social media reach. . Social Media Engagement While I know “engaging in the conversation” has applications for customer service and retention as well as public relations, it turns my stomach every time I hear someone talk about it as marketing advice. last_img read more

3 Reasons to Practice Good Email List Hygiene

first_img Originally published Oct 12, 2011 11:00:00 AM, updated February 01 2017 Topics: Email Lists and Segmentation The success of an email marketing program is based on a range of factors, including eye-catching subject lines, valuable offers, quality copy, etc. But there’s one factor that you must consider before you even begin to compose copy: the cleanliness of your email list.Even if your list is entirely built on valid opt-ins, you are at risk of being branded a “spammer” if you don’t practice proper email hygiene.Here is why:1) ISPs base complaint rates on active subscribers, not total subscribers.If your list is loaded with inactive emails, you don’t have a sense of your true complaint rate. While many marketers just look at total complaints over total list size, ISPs (internet service providers) are actually looking at total complaints over number of active email users.Suppose your email to 1,000 addresses arrives at 400 inboxes and generates 10 complaints. A marketer might think their complaint rate is only 1% (10 / 1,000); however an ISP will compute a rate of 2.5% (10 / 400) — a rate that is high enough to get you blocked by certain ISPs.ISPs started caring about active users when they caught on to a loophole that spammers were exploiting. In an attempt to game the system, spammers started to stuff their lists with inactive email addresses. They did this because inactive accounts will never click the spam button, and therefore, the total spam complaints would stay artificially low. Sneaky!2) Expired email addresses turn into spam traps.Since spammers tend to buy and steal lists, ISPs resort to yet another method to track them down: ISPs mark abandoned email addresses as spam traps. This means that, even if you acquired emails in a legitimate manner, the abandoned addresses may have morphed into spam traps. Hitting even just one spam trap can cause deliverability problems.3) Expired email addresses turn into unknown accounts.When an ISP sees that you’re sending to a large number of unknown accounts, once again, they will suspect that you are a spammer. In fact, if you hit unknown accounts at a rate higher that 5%, it is very likely they will send your emails directly to the spam folder or will block you altogether.The Solution: Email List Hygiene The solution to all three of these problems is to regularly clean up your email list by removing those addresses that are no longer engaged. You can identify these addresses with metrics such as opens, clicks, or website activity. Aside from all of the money you will save from sending less email, you will achieve higher deliverability and a stellar reputation with the ISP gods! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Fundamental Tips for Social Media Community Managers

first_imgCommunity managers are becoming an increasingly important role for all types of businesses, and we’re seeing the role appear everywhere from tech startups to major corporate brands. Most commonly, community managers are responsible for engaging current and potential customers via social media and growing vibrant, enthusiastic communities around their products and services. Some community managers even facilitate conversations in private online forums, work with internal company intranets, and act as customer support.Community managers must strike a balance. Externally, community managers are the voices of their brands in social media, serving as social media strategists, customer service managers, content creators, product managers, and evangelists. Internally, they are the voice of their communities at their own companies. Community managers bring the conversations they have with community members to the forefront of marketing, customer service, and product discussions, epitomizing the value and function of a social business.Because community manager jobs vary at each company, there is no one magic bullet to make a community management program work. But with more and more community manager jobs showing up every day, here are some tips for new or aspiring community managers or those who think they could benefit from a community management function in their marketing department.1. Fish Where the Fish AreWhen it comes to social media, it’s very easy to get caught up in tactics. It’s important to establish and monitor your presence on Facebook, Twitter, LinkedIn, Google+, and YouTube, but for goodness’ sake, you’re only human! Prioritize based on what drives the most ROI. Whether that’s blogs, tweetups, in-person conferences, or new social media platforms, spend your time where your community spends theirs.2. Identify and Delegate to Your Power UsersIdentify your most engaged community members and top influencers, and leverage their voice by offering them guest blog spots, curating their own content in a news round-up, re-sharing it in some other capacity, or offering them a position as a community moderator in your forum.3. …But Don’t Play Favorites Too MuchLoyal community members are great resources; they are the first people to provide feedback, share your content, refer you to others, and even stick up for you. But make sure to keep an even playing field for new, quieter community members. Each new commenter, forum member, tweeter, and group member matters. Challenge yourself and get a unique perspective by engaging with them, too. It’s your job to build a community, not a clique of power users who make your job easy and build resentment among other members.4. Say “I’m Sorry.”Community managers are typically the ones running Twitter and Facebook accounts and will also be the ones responding to complaints. That means you have to learn how to say you’re sorry. Not, “I’m sorry for any inconvenience this may have caused.” That’s total baloney. If your service isn’t working and a community member is angry enough to go ranting about it on Twitter, you’ve definitely caused an inconvenience. Speak in first person with genuine emotion like you would to someone in real life.5. Stay Calm and Maintain PerspectiveIt’s natural to get frustrated or stressed out on busy days when responding to complaints online or answering a lot of questions. Breathe. It’s just the internet.Plus, your biggest critics can turn into your biggest fans if you successfully and swiftly resolve their problems. Those that take the time to offer negative feedback will also often take the time to be your advocate.6. …But Remember the 2% RuleThe 2% rule states, ever so scientifically, that there’s always going to be a chunk of naysayers in any group. No matter what you do, these people are just going to be, well, jerks. For an easy example, go take a look at the comments section of a blog or news site. There’s always a handful of people that are irrational and not really looking to contribute to productive discussion. You can do your best to turn these negative people, but don’t beat yourself up over it and let a few bad apples spoil the bunch.7. Anticipate Common Questions and Know Your Product Inside and OutAnswering questions about your product or service through social media or email will probably be a major part of your job. Be prepared ahead of time. This is especially important if you work in a regulated industry in which you may need your tweets or Facebook communication to have prior approval. Go over common questions with your product or support team to make sure you have your answers (including your 140-character ones) accurate. You can also create FAQs and step-by-step guides to link to, which will cut down on hand holding time and repeat questions.8. Don’t Forget About EmailEmail may seem old-school compared to sexier tools like social media, but remember, every single social media user has an email address! Email is the glue that makes social media stick, and if you offer helpful content with an email newsletter or product digest, it can be a great way to keep community members engaged.9. Engage OfflineEven with the ability to have global, online communities, community building starts at home. Use meetups to connect with your local audience. These events can inspire evangelists who will vouch for you as they get to know you better as a local company, and as they get to know you face-to-face. Those people are most certainly connected to a larger, global network through social media. This is where your first network of power users can stem from.10. Your Social Media Accounts Are No Longer Your Own, But Your Time IsAs the face of your brand online, people will inevitably identify you as the community manager for that company. The number of Twitter followers you have may grow, and you may begin to get more Facebook and LinkedIn requests from people you don’t personally know from real life. Even if you put “Tweets are my own” in your Twitter bio, people see your thoughts aligned with your company.Be who you are and represent yourself online as someone you are proud of. Have a rant you really really really want to post? We’ve all been there. But remember that we tend to regret the rants we do post on social media, not the things we don’t.Maintaining a healthy personal and professional balance is tricky, but take control of your experience on social media and don’t stop enjoying it. Use Twitter lists, Facebook lists and filters. Own your privacy, your time, your news feed, and your personal network.Are you a community manager, or have you hired one for your marketing team? What benefits has your company seen since the introduction of the role?Image credit: khalidalbaih Topics: Social Media Marketers Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 26, 2011 3:00:00 PM, updated February 01 2017last_img read more

An Insider’s Secret to Avoiding Marketing Content Shortages

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack These days, inbound marketers have to crank out content like never before. Between blog posts, ebooks, webinars, videos, podcasts, and more, it’s hard to keep fresh topics on the horizon. So how can you make it easier to produce remarkable content at such a fast pace? Let me introduce you to your new sidekick, the editorial calendar.So, you have a pretty good sense of the audience you’re targeting and what kind of content you will most likely need to create to drive sales and happy customers. (Wait — you don’t? Read this first.) The next step is to create an editorial calendar that lays out when and where to share that content. An editorial calendar is like a roadmap for content creation, showing you what kind of content to create, what topics to cover, which personas to target, and how often to publish to best support your inbound marketing strategy.Here are 7 simple steps to set up your own editorial calendar:1. Choose a template. Create a Google calendar or a spreadsheet to record your editorial plans. You should plan at least three months in advance, but it’s even better if you can develop a plan for the next six months — or even an entire year.2. Decide on your goals. Work backwards from your marketing goals to guide your plan. Look at how much traffic, how many leads, and how many customers you are aiming to generate each month. Analyze your previous marketing efforts to determine how many pieces of content you will typically need to reach those goals. For example, say in the past you produced 1 ebook and wrote 15 blog articles in a month, which generated X visits and X leads. If you’d like to double the amount of traffic and leads you generate in a given month, it might be safe to assume you’ll need to produce 2 ebooks and 30 blog articles next month. The trick is to experiment, and over time, you’ll be able to notice patterns that will help you determine how much content you need to create (and how much promotional muscle you’ll need to put in) to meet your goals.3. Schedule your content. Fill in the dates on your calendar with specific publishing tasks, such as updating your blog or social networks daily, posting new videos or podcasts each week, publishing an ebook or hosting a webinar each month, and so on. For each date, list the topic, the title of the piece, and the targeted persona. The goal is to create a good mix of content types, topics, and personas to make sure you’re covering all your segments.4. Write down the focal points. Note the SEO keywords, the stage of the buying cycle, the call-to-action, or other inbound marketing goals that each piece of content must address.5. Mark other significant events. Make note of important dates or external events that are good hooks for specific topics or types of content. For example, retailers could highlight major holidays such as Christmas, Halloween, or Mother’s Day and plan content that fits with the seasonal theme. B2B marketers could note important industry trade shows they plan to attend, and schedule blog updates, recaps, or videos generated at the event.6. Find opportunities to repurpose content. For example, the publication of a new whitepaper/ebook or research report could generate several weeks’ worth of blog posts that each share details or small nuggets of data from the complete report. (Like this blog post does!) Or the transcript from that webinar you produced could get translated into an ebook.7. Organize by content type. Create separate tabs in your editorial calendar document for each kind of content you publish, such as blog posts, webinars, ebooks, videos, etc. That way, you can make sure you’re publishing enough of each kind of content, and spreading that content appropriately among your targeted personas and stages of the buying cycle.By the end of this process, you’ll find that you’ve filled up most of your calendar with detailed plans for content. No more coming to work in the morning wondering what you’re going to publish to maintain your inbound marketing goals!And don’t worry — if there are a few holes, that’s okay. You want the flexibility to capitalize on news or hot topics as they arise over the course of the year. For those weeks when you can’t find the inspiration for, say, another blog post, calling up your calendar will give you a great visual reminder of what you’ve covered already and what you’re planning to cover next week or next month, so you can at least narrow down your options.So what are you waiting for?  Start filling up that calendar with great content, and get publishing!This post is an adapted excerpt from our free ebook, A Practical Guide to Killer Marketing Content. To learn more about keeping those great content ideas flowing, download the free ebook here! Originally published Jan 30, 2012 12:00:00 PM, updated July 03 2013last_img read more

How Businesses Can Increase Word-of-Mouth Recommendations [Data]

first_img Originally published Jun 5, 2012 4:45:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Inbound Marketingcenter_img Yesterday, Search Engine Land released the results of the third and final round of BrightLocal’s Local Consumer Review Survey. Conducted between January 15th and March 1st of this year, this survey looked at the current state of local consumer purchasing behavior, and compared it against results from 2010. We referenced some of the data from previous installments of the survey in an earlier post on this blog about how to accumulate more online reviews for your local business, but the data from this installment of the survey focuses on consumer recommendation behavior for local businesses.In other words, how can you turn your customers into word-of-mouth marketers for your local business? It’s an important method of customer acquisition for businesses to master because those customers are, to put it plainly, wicked cheap; no marketing costs get expended to bring them in, and any sales efforts are typically minimal when accompanied by the rousing recommendation of your business from the customers’ friends. So let’s check out the most recent insight BrightLocal can give us about how consumers recommend local businesses so you can determine the best way to increase word-of-mouth business.Do People Ever Recommend Your Type of Business?The likelihood that your local business receives customer recommendations does depend a bit on the type of business you’re running. According to the survey results, there are simply some types of businesses that customers are more likely to recommend. Here’s the breakdown:While I was surprised some of these business types weren’t recommended more often — particularly tradesmen, builders/roofers, accountants, and some of the other service-based industries — Search Engine Land brings up a good point about these findings: many of these services aren’t used that frequently. Think about how often you go to a restaurant (and how often that comes up in conversation) compared to how often you call a roofer (and again, how often you’re chatting about that with your friends, family, and colleagues?). You’re much more likely to recommend a place for dinner on a regular basis than a good accountant — who may just come up once a year during tax season.If your local business addresses something of dire importance, or something that people just love to chat about and use all the time, you’re more likely to see recommendations come through from current customers than businesses that are very niche, or don’t cater to a demographic that sees them on a frequent basis. That doesn’t mean you’re totally out of luck — you’ll just have to work a little harder at your word-of-mouth marketing. Luckily, we’ve written a blog post all about creating a powerful word-of-mouth marketing strategy to help you out!How Consumers Get the Word Out About Your BusinessIf you’re providing an awesome product or service (of course you are!), then you can be sure consumers are talking about you. The question is — where are they having that conversation? Apparently, this is where:The good thing about knowing where consumers are talking about you is you can be there to foster the discussion. The bad thing (well, positive recommendations are never “bad,” but go with me) is that it appears consumers are largely recommending local businesses verbally. So unless you have some really enviable superpowers, you can’t really scalably interject yourself into those conversations to do some closing and upselling.When we look at the comparison from 2010 to 2012, however, it is clear that there is an uptick in the use of social media and search engines for consumers to voice their recommendations — particularly on Twitter and Google. Although now that Google Places has been replaced by Google+ Local, it will be interesting to see whether those online discussions take to another online channel. Either way, we can take away two action items from this data. First, sometimes your customers will talk about you “behind your back,” so always provide top-notch products and services to increase the likelihood they rave about you to others. Second, they will also talk about you all over the internet, so establish your presence on local review sites and social networks so you can be a part of those conversations.What Tickles Consumers’ FanciesSpeaking of providing those top-notch products and services … what exactly do consumers consider top-notch? Or at least, what is top-notch enough to get people recommending your business?Not surprisingly, what makes consumers want to recommend a business hasn’t changed much over the past couple of years — that’s because what makes up good, quality products and services doesn’t really change much. It’s worth calling out, however, that while discounts and cheap prices are one reason consumers recommend your business (more on that next), it really comes down to how you make them feel. If you’re friendly and reliable, you’re instilling a sense of trust in your customers — that sense of trust is what makes them feel confident that if they recommend you, that experience will be replicated.How Important Are Coupons, Really?Uh, kind of important. Yes, you must instill a sense of trust in your customers so they know their friends, family, and colleagues will have a similarly great experience; but these are trying times. People like to save some moolah!Not only has the number of people who would recommend a local business based on great value, offers, and discounts increased dramatically in the past two years — from 52% in 2010 to 66% this year — but also, the number of people who wouldn’t recommend a business for these reasons has decreased by 7%! And while I could just tell you that your marketing takeaway from this data is to whip up some Facebook coupons, what’s most interesting to me is the inclusion of the word “value” in this research. Your products and services don’t have to be cheap or discounted to get consumers talking about it — the price they pay, whether high or low, has to be equivalent to what they are receiving. It’s when customers get an amazing value for the price they paid, no matter how high, that they’ll begin telling everyone they know about it.Tell a Friend! I’ll Make it Worth Your While ;-)You may have caught a data point above that said only 16% of consumers will recommend your business just because you explicitly asked them to. Pretty low, but still, not shabby for very little effort. Well what if you not only ask them to, but also incentivize them to recommend your business? Here’s what they’ll do:The results run the gamut. Although it’s less than a couple of years ago, some people will recommend your business if there’s some sort of personal incentive, while others are adamant about not doing it. Still others are on the fence, presumably only doing it if the offer is right. It makes sense — some businesses pull off the incentivized recommendation really well, while others struggle.I was at Starbucks yesterday, in fact, and saw a promotion that asked me to recommend Starbucks, and in return, they would make a charitable donation. In that scenario, I anticipate a lot of those who answered “Maybe” could be swayed into the “Yes” column — because you feel good about inciting a charitable donation, and Starbucks feels good about getting more business. It’s when the incentive is simply self-serving (“Recommend us to a friend and get $1 off your next purchase of $1,000 or more … when redeemed between the hours of 10:15 PM and 10:30 PM … only on Tuesdays!”) or just plain not enticing (“Share this email to be entered into a raffle to win a $5 coupon!”) that your offer is unlikely to get consumers gabbing about your business.Are these findings consistent with how your local business gets recommendations?Image credit: Caitlinator Marketing Datalast_img read more