A fuel dealer and his reputed wife were found dead with gunshot wounds to their heads by one of their employees.Dead are 36-year-old Munishwar Ramkellawan, a businessman of Eteringbang Landing, Cuyuni River, Region Seven (Cuyuni-Mazaruni) and his reputed Venezuelan wife, 26-year-old Marianny Martinez.Reports are that the couple had been involved in a common-law relationship for some years now and operated a fuel business from their residence along the Eteringbang Landing.According to eyewitnesses, on Thursday at about 15:00h, Ramkellawan and Martinez were seen imbibing alcoholic beverages at their residence, and this continued into the wee hours of Friday morning.This publication was told that after some hours of imbibing, persons observed the man and woman engaged in a heated argument. This newspaper was told that the argument lasted for some time before the couple eventually retreated to the inside of their home together. Reports are shortly after the duo had entered their residence, persons in the area heard two loud noises, which sounded like gunshots, but could not ascertain from which direction it emanated.However, it was not until late Friday at about 17:50h that Ramkellawan and Martinez were discovered lifeless in their home lying next to each other by an employee.Meanwhile, the police have since said that the bodies of Ramkellawan and Martinez were found in their bed.Ramkellawan was discovered bearing a single suspected gunshot wound to the right side of his head while his wife bore a single suspected wound to the left side of her head.Additionally, a 9mm Taurus pistol along with eight live rounds were found on the bed between their two bodies and two spent shells were discovered in the room.According to the police, they are treating the matter as a murder/suicide as the probe continues.
Demand for the 4K Panasonic GH4 have forced shipping delays worldwide.The Panasonic GH4 was scheduled to be shipped April 24, 2014. However, it seems like Panasonic underestimated the demand for their new 4K product. In an online statement from the Japanese Marketing Division Panasonic stated that reservations and pre-orders were more than expected and that they are at a point where “production can not keep up.” This delay applies to the camera body and presumably the accompanying DMC-YAGH interface unit.AvailabilityCurrently there are a limited number of places where you can buy a GH4. B&H has started shipping as of April 28th but many retailers including Amazon are backordered for a few weeks.PriceThe Panasonic GH4 body has an MSRP of $1,699.00. However, if you are wanting to get the maximum recording capabilities out of the camera you will need to buy the optional DMW-YAGH Interface Unit. The interface allows for 2 XLR inputs with phantom power, audio level display, 2x3G-SDI BNC connectors, 2xHD-SDI BNC connectors, SDI output for 4:2:2/10bit 4K signal, HDMI output, Timecode in, and XLR power. All of these features help make the GH4 much more than a DSLR but come at a cost, the DMW-YAGH has an MSRP of $1,998.00.Imaging Resource informed us of the shipping delay.Know of any place where you can get a GH4? Let us know in the comments below.
. At his solicit guest articles Estimated time: 30 seconds. all of the time for my own blog about lead generation. A few months back, I started noticing that a lot of internet marketing virtual assistants (IMVAs) were raving about HubSpot. I reached out to Blog post from on page and off page SEO all of the time. Lists usually write themselves and they are easily digested by people who are skimming your content. (Sorry. Most people are just skimming your content.) When I see a good list, I’ll often copy the highlights and leave out the fluff. Then, point people to the original article. Usually, when people write lists, they are paragraphs… like this list is. You could extract the bold parts and repost it on your blog pretty easily. That’s simple, smart, much MORE digestable content for your readers. I’d recommend you always link to the source of the original article and change the title of your post, like I did when I posted this article about ” ; traffic comes to him like you could only hope for. So, I do not recommend only doing “aggregator blogging” like Dane does. But, it’s certainly a way to produce lots of content, network with other bloggers, and be a resource for your readers at the same time. Highlight Other People’s Lists shorten the sales process , etc. Remix Previously Written Content. business blogs business blogging is embraced as a lead generation tool wait… Estimated time: 15 minutes. wrote up a quick contest . over Most of these people don’t fully understand the value of ( sales coaching blog Successful blogging never occurrs in a vacuum. Only 1/3rd of a successful blogger’s time is spent writing. They’re not usually sitting down in a quiet room with a pad and paper to write. They’re reading, commenting, networking, and spending a good majority of their time interacting online with people who have similar passions. The unexperienced blogger might think that this process would take even more effort and more time, rather than less. However, by interacting with other people, ideas come easier and words and paragraphs begin to flow. L: most viral link building widget ever created time Estimated Time: 5 minutes. Solicit Guest Articles. and how they support internet marketing expert estimate the amount of time it takes to write a killer blog post. Proust Questionnaire to some very well known personalities on the web and they’ve been sending back great answers. wait… Link blogging. . ) Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack wait… Business Blogging What other ways have you developed to help you write quick blog posts? internet marketing link blog This one is one of my favorites. I often go back and read old blog posts. Often times, the lesson is still relevant, but after the quick burst of attention it received, it’s basically been residing in a hidden crevice on the internet. A few months forward, I usually have a fresh story to share or a new take on the same lesson. So, I’ll link to the old post, extract a paragraph and add a few new thoughts to the subject. Shari Sultana and asked her to write an article about the . In a sudden stroke of idiocy/genius, I suggested to a client that we ask our blog readers how much traffic they’ll get after they optimize their 3,000+ pages of content for better search engine placement. Rick Burnes for awhile. I think our new feature will be called web voter, since it’ll also allow readers to promote a story like users can do on Digg, Reddit and countless other sites now. Link blogs are usually link magnets (ie. attract a lot of inbound links) as it’s not easy to find authoritative resources on specific topics that are updated with new content frequently. Assuming the author puts a good amount of time and effort into finding great articles and posting them, they can create great followings. No writing required. “. I consider it my job to ask them the right questions and share appropriate stories so they begin to understand the significant upside when build a community of followers HubSpot is about to release software for our clients to run link blogs on their websites. We’ve been experimenting with our own LD: . Aggregator Blogging . We received 50+ entries/comments. Contests deliver an extra-quick-easy-blog-writing-bonus because contests require two posts: one to announce the contest and one to announce the winnner. We’ll be doing more contests. For sure. Estimated time: 20 minutes. , The number one excuse I hear from people for not starting a business blog is . PR: never writes a blog post without a question at the end. So… However, people often Estimated Time: 10 minutes. C: What Kind of Idiot Runs a Business without a Customer Relationship Management System Run a Contest Chris Brogan Estimated time: 15 minutes. Here’s 8 ways to leverage your network to generate content for your blog quickly: Photo wait… Interview an Expert Over Email. building your following on Twitter .) My sales coach is the master at asking questions and sparking dialog on his Estimated time: 30 minutes. . You can be asking questions and getting great answers from people inside of a month – as it’s much easier to build a following on Twitter than your blog. Michelle Wolverton is an expert at using Twitter this way. (eg Q . Business Opportunities Blog A benefits of hiring an internet marketing virtual assistant NathanFromDeVryEET , Dane Carslon has mastered the art of being an aggregator blogger. Instead of writing a new article everyday, Dane scans 100s of blogs for articles that he thinks would interest his readers. He then links to the original source and republishes a paragraph or two from the original source. When I do this, I like to add a sentence or two with my thoughts of why I thought the article was interesting. But, Dane is focused on efficiency. Dane also has the advantage of owning the Ask Questions. I wait… But, most importantly, a network of collaborators enables you to churn out content a lot quicker. Awhile ago, I interviewed wait… . First of all, I encourage you to start creating lists. You might have noticed that a good percentage of HubSpot’s blog posts are “lists”. Chris Brogan I: wait… writes great lists SD: . She did. I posted it. Two of my clients hired her. Not only did I score a great article for my site, my site now ranks high for a search for “internet marketing virtual assistant” in google and I helped a few clients find a great resource to aid their internet marketing success. It’s a win-win-win. I: Originally published Oct 16, 2008 10:08:00 AM, updated October 20 2016 wait… , Courtney Tuttle. Other bloggers are willing to do quick interviews because it’s an opportunity for them to be exposed to a new audience and build a few links at the same time. Brian and Dharmesh have been sending the Topics: , Sometimes, all it takes is a question to spark a conversation. If you don’t have a following on your blog yet, I suggest joining and
Topics: Blogging Blog Marketing Strategy Before we review the steps to your blog marketing strategy, let’s take a look at how to create a successful blog first. These steps are a necessary part of building your blogging strategy — after all, you need to ensure you’re creating great content before marketing it. How to Create a Successful Blog How to Create a Successful Blog Choose a blog topic.Pick a host.Register a domain, subdomain, and subdirectory.Decide who will write and manage your blog.Write compelling and valuable content.Design your blog.Include CTAs.Determine the frequency in which you’ll share blog posts.Launch your blog.Track and analyze your blog’s success. 1. Choose a blog topic.The first step in creating a successful blog is to determine your topic. This should be broad enough so you can write dozens (or hundreds) of articles about it, but also specific enough to relate it to your business, purpose, niche, and industry. For example, HubSpot has separate blogs for Marketing, Sales, and Service.2. Pick a host.Next, you’ll need to pick a host for your business’s blog. The (arguably) easiest way to host your blog is to do it through the same software you’re using to run your website.For example, as a HubSpot CRM user, you’ll have access to website creation, management, and optimization, along with several other COS features including the blogging tool — HubSpot allows you to run all aspects of your business, including your blog, from a central location.Here’s a list of some of the features you automatically get when you choose HubSpot to host your blog:Free blog editorBlog schedulerMobile optimizationSEO optimizationCTA creatorContent collaborationContent calendarAMP supportAnalyticsAnother common way to host your business’s blog is through WordPress — you can compare the features you get when hosting your blog through HubSpot vs. WordPress here. Other popular options include Wix, Bluehost, and Squarespace.3. Register a domain, subdomain, and subdirectory.Now, let’s talk about your blog’s URL structure — this is where necessary a discussion about registering domains, subdomains, and subdirectories comes into play.A domain name, also known as the root domain, is the text in a URL that identifies your website — and, therefore, your business — for a web browser. For example, HubSpot’s domain name is hubspot.com.Subdomains are a part of your root domain — they appear before the domain in your URL like this: blog.hubspot.com. “Blog” is the subdomain.Subdirectories are divisions of your domain that live on your website, but represent specific pages on your website. For example, a subdirectory that’d take visitors to a specific blog post on a website would look something like this: hubspot.com/blog/article-name.Subdirectories can also represent certain types of content within a subdomain. For example, blog.hubspot.com/marketing/article-name takes visitors to a marketing article on blog.hubspot.com.The option you choose for your blog has the potential to impact your organic ranking which is why it’s important to choose wisely. So, let’s take a look at some of the implications related to your organic ranking that come with these options.Subdomains vs. SubdirectoriesSubdomains are great for organizing a lot of content, including multiple content types. So, if you have a large blog operation, this structure can help you over time. However, it does pass less authority from your root domain in the short term.Subdirectories often pass more authority from your root domain and subdomain. However, they can make it hard to scale your content strategy over time since you need more subdirectories to organize your content properly and protect your user experience (UX).4. Decide who will write and manage your blog.Now it’s time to think about headcount — who’s writing, running, and managing your blog? And who’s accountable for each role within your blog strategy?There are lots of moving parts when it comes to your blog — if you don’t create ownership around each component, it’ll be difficult to reap the benefits of a successful blog operation. We’ve put together a list of some examples of the roles you need to fill to effectively implement a blogging strategy.Note: Depending on your resources and the size of your marketing team, you may find one person holds responsibility for multiple roles.Blog article topic ideationSearch engine optimization (SEO) and keyword researchFacts, stats, examples, and personal storiesCopywriting and editingStrategy and editorial calendar governanceCreativePromotionRepurposing and updating5. Write compelling and valuable content.This step may seem like it’s a given, but it’s important to reiterate how critical it is for your blog content to be both compelling and valuable to your readers. This plays a large part in how you’re viewed by your target audience, customers, competitors, and other industry leaders. It’s also how you’re going to keep readers engaged and loyal to your blog.Remember, it takes more time and energy to obtain new subscribers than to maintain current readers. Plus, your current readers have the potential of becoming your brand advocates faster than new subscribers do. So, focus on consistently producing content that captivates your audience all while providing them with useful and worthwhile information so they stick around for the long run.6. Design your blog.Designing your blog in a way that entices your readers to regularly read (and hopefully, share) your content is critical. You want your blog to look inviting and on-brand. It should be well-organized, clean, and easy to navigate, all while meshing with your other marketing, branding, and messaging. Your readers should know the blog they’re looking at is published by your company, no matter where or how they’re reading it.To do this, choose a theme that will remain consistent (unless your business goes through a major rebrand and/ or change) throughout all of your blog articles. Depending on the host you choose for your blog, you’ll likely have several theme options that are both free and paid.For example, HubSpot offers a marketplace of free and paid blog template options for you to implement on your site. This way you can easily customize and edit your blog template to tailor it to your business.7. Include CTAs.Are any of the reasons you’re developing your business’s blog to drive organic traffic to your website, improve conversions, and boost sales?That’s great news — but to accomplish these goals, you’ll need to include relevant calls-to-action (CTAs) throughout your blog posts.CTAs can be paid or free for your audience members. Either way, effective CTAs provide readers with a level of value that they simply cannot pass up.A CTA might share in-depth content and information with your audience on a specific topic. Or maybe it includes a discount code or special deal on your product or service. A CTA could also provide further training related to the subject of your blog article.Check out this blog post if you’re looking for some examples of clickable CTAs to insert in your content.Note: If you’re a HubSpot user, the CRM offers a CTA creation tool to help you develop relevant — and even personalized — offers to drive traffic to your landing pages and convert more leads.8. Determine the frequency in which you’ll share blog posts.How many blog posts can you commit to scheduling? How often are you planning on producing blog content for your audience? You need to consistently produce blog articles to keep your audience engaged and interested. This will also allow you to maintain your status as an active thought-leader and expert in your industry. To do this, use an editorial calendar to manage and schedule your blog posts.The beauty of creating this type of blogging rhythm and sharing that information via an editorial calendar is that it creates a sense of accountability among your team of bloggers. It ensures all writers and contributors have optimized for keywords, added CTAs, and edited their pieces by a certain time and date. This way, you’ll have a consistent stream of content your readers can get in sync with.Note: If you’re a HubSpot CRM user, you already benefit from an editorial calendar built right into the COS.9. Launch your blog.Now it’s time to launch your blog! This is the exciting part — you finally get to share the content you’ve been working so hard to develop. Put your blog content on it’s corresponding landing page on your website and send your email list of recipients their blog article(s). Share it via social media and send it to members of your network as you see fit. 10. Track and analyze your blog’s success.Remember to track and analyze the success of your blog over time. To do this, decide which metrics matter most to you and your business. Once you understand how a specific metric contributes to a positive outcome, then you’ll be able to make your blogging strategy more targeted. Examples of blogging metrics you might track include:Number of readers and subscribersNumber of page views per postNumber of conversionsNumber of backlinksNumber of referralsOverall trafficWhen applying these metrics to the goals you’re looking to set, consider the following questions to provide concrete targets that make sense for your business.Does this goal help you achieve your purpose, or is there something more relevant we can aspire to?Is this goal aligned with the initiatives of other parts of our business?Which metrics track the progress towards this goal? Are these metrics complementary or counterintuitive?Once you determine which metrics you’re going to use, start by setting goals for a 60-day period. This gives you enough time to see whether your strategy is working and then you can adapt your goals based on the results you see.Now that you have a better understanding of the steps to creating a successful blog, let’s dive into your strategy next.Blog Marketing StrategyOnce you’ve worked through the steps to creating a successful blog, you can apply them to create a larger strategy that promotes and markets your content to your target audience.1. Determine your blog’s purpose.The first part of developing your marketing strategy requires you to clearly define your blog’s purpose. You determined the topic your blog will be about above, but that’s not necessarily its purpose.When thinking about your blog’s purpose, ask yourself, “Why does this blog exist?”You should be able to answer that question in one, straightforward, defining statement. (Document your blog’s purpose to you can refer to it as you grow and your business evolves.)If you need help defining your blog’s purpose, take a moment to ask yourself these questions:What is the greater purpose your company is trying to fulfill?What story supports this purpose?Who shares your passion for this purpose?Is your team aligned with the meaning of this purpose?2. Always keep your buyer personas top of mind.When writing, managing, and scheduling your blog — or working on anything related to your blog, really — keep your buyer personas top of mind. Your buyer personas are your target customers, or the group of people you aim to sell to.Ask yourself, “Who are our ideal customers?” and “Why do they need our product or service?” Once you can answer these questions in detail, you’ll be nail down your buyer persona(s).Use this free template to create your business’s buyer personas. Once you create your buyer personas, document a detailed description of who this person is so you can reference it has your business and blog grow. You should be able to refer to this description every time you write a new blog post.This way, you’ll be able to create content specifically suited to your target customers’ wants, needs, challenges, and/ or pain points. This will also help you turn your blog into a powerful lead conversion tool for your business (i.e. your blog will show your readers and target audience why they need your product or service).To get a deeper understanding of the actions your buyer personas are likely going to take, research the behaviors of your target audience so you can adapt and tailor your blog content to meet their needs in a way that pushes them to convert in some way. To conduct this type of customer research, you can use:Q&A forums (Quora, Yahoo! Answers, or Fluther)Social media (LinkedIn Groups, Twitter Advanced Search, and Google+ Communities)Content creation tools within your industry or niche (BuzzSumo or Topsy)Other blogs (comments and interactions on blogs similar to yours; your competitors’ blogs)3. Keep an eye on your competition.Speaking of your competitor’s blogs, it’s important to keep an eye on these other thought-leaders in your industry. Your competitors provide insight into what’s working (or not working) in terms of blog content among your target audience.It also tells you a little bit about what they’re experimenting with and what you’ll need to accomplish to stand out and provide your readers with valuable content they can’t get anywhere else — something unique to your business and your business only.Create a list of 5-10 of your closest competitors with blogs you could conduct a content audit on. Make conclusions about the type of content they share, unique techniques they’ve implemented in their blog, and how they’re doing in terms of ranking for the keywords you hope to rank for.Then, look for gaps in their content so you can capitalize on them. To help you do this, use tools like QuickSprout, Open Site Explorer by Moz, and SEMRush Competitor Research.4. Perform SEO and keyword research.When one of your customers searches a phrase on Google (or any search engine), you want them to find your blog (or web page), not a competitor’s. To make this happen, dedicate some time to researching which keywords and phrases your target audience is typing into search engines so you can include them in your blog posts where they naturally fit.In other words, you’ll significantly improve your chances of ranking on the search engine results page (SERP) by performing appropriate search engine optimization (SEO) and keyword research prior to writing your blog post, and then incorporating those findings in your content.Start by creating a list of 5-10 keyword groups you want to rank for, along with their associated long-tail keywords, in the SERP.Remember, Google’s algorithms are constantly changing to become more intuitive — meaning, old tactics like keyword stuffing will hurt your ranking in the SERP. Instead, you’re better off writing copy that engages audience members first and search engines second.Note: HubSpot customers have access to a built-in keyword and SEO tool to help with this.Focus on your blog’s SEO and keyword research with HubSpot CRM’s Content Strategy tool. 5. Decide where you’ll distribute your blog content.Strategically determine where you’ll distribute your blog content. You chose a host for your blog already, meaning your content is likely already easily shareable on your website.For example, if you use the HubSpot CRM and blogging software to host and manage your website and blog, it’s simple to add your articles to their corresponding landing page on your site.Other ways and platforms through which you might distribute your content include social media, such as Facebook or LinkedIn, and online publishing platforms, such as Medium. You might also work with industry leaders, experts, and influencers to share your content on their websites and social profiles.6. Update and repurpose your content.Creating blog content can be time-consuming, especially when you aim to command authority in your niche with researched, thoughtful, and planned posts.This is why updating, repurposing, and republishing your existing blog content is so valuable — it saves you time and energy but it also allows you to efficiently achieve the results you’re looking for.What do I mean by this? Well, ranking in the SERP with a net new post takes significantly more time (I’m talking months) than an updated post. Meaning, you’ll see a positive impact sooner if you start repurposing existing posts rather than solely creating new content.Audit your existing blog posts to determine what you can repurpose and update. Outdated content to remove and/ or replace might include statistics, examples, infographics, quotes, product or service details, research, and irrelevant ideas. You can also add keywords you’ve determined are missing through your research.(Check out this post if you’re looking for more ideas on how you can effectively repurpose your blog content.)7. Promote your blog content.It’s probably safe to assume you want your blog content to be as discoverable as possible. In terms of your blogging strategy, this refers to your ability to get your content out there so members of your target audience find, read, and (hopefully) share it.There are many inbound tactics you can use to promote your blog. We touched on a few options above, but another common form of effective blog promotion involves an influencer marketing strategy.Get started promoting your content with the help of a free influencer marketing guide. To begin, identify the key influencers in your niche or industry you want to contact and work with. These should be people your current customers and target audience perceive as credible, trustworthy… and, yes, influential.As you begin making and managing your influencer connections, remain in regular contact with the ones who are promoting your blog content. Be sure you know what they’re doing to support, share, and promote your blog content and that their tactics meet your business’s standards — you want to ensure they’re representing your brand accurately. After all, you’re likely paying them to promote your content among their audience members.You can make your relationship with your influencers even stronger by interacting with their content regularly to show your support. For example, if you’re working with an influencer who also has a blog, then go to their blog and read, comment on, and share it (even when the content they’re publishing isn’t necessarily related to your business). Grow Better With An Effective Blogging StrategyGrowing an influential blog in your niche is a surefire way to nurture your potential customers. By creating regular content that solves the challenges of your readers and fulfills their biggest curiosities, you’ll start to build a vault of trust and advocacy. This will inevitably contribute to the overall success of your business. Start with your purpose — the big why — and slowly unpack the individual levers that will contribute to your blog marketing performance through the steps and strategy we’ve reviewed above.Editor’s note: This post was originally published in December 2014 and has been updated for comprehensiveness. Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging?Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence.So, how can you create and maintain a successful blog that provides your target audience with worthwhile and high-quality content, all while building your business’s reputation as an industry thought-leader and expert?The answer is with a blog marketing strategy.Download Now: 6 Free Blog Post Templates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 31, 2019 4:07:00 PM, updated November 04 2019
Google Alerts to give it a try. a real-time feature. – Using real-time search, users can limit real-time updates to a specific location near them or a location they select. Want to know what is the hottest topic in your city right now? Then set your location in Google real-time search. Google’s real-time search feature is currently in the process of being rolled out to everyone. Visit Google Updates – Do you want to get an email the second someone mentions your business on Twitter? Now you can. With the launch of real-time search, Google has made Real-Time Google Alerts Google’s real-time search provides users with a page of search results that automatically update as new updates are created that mention the user’s search terms from social media sites like Twitter, Facebook, MySpace, and more. Included in real-time search are many new features: Look for Local Conversations History Conversation Viewing Google.com/realtime – Using the timeline at the top of the real-time page, users can scroll to a period of time and look at the updates and conversations for specific data and times using Originally published Aug 26, 2010 2:30:00 PM, updated October 20 2016 Google’s real-time search . How Does Google’s Real-Time Search Work? Search engines have been working at a rapid pace to improve their systems to handle and deliver results from social networks in real time. Today, the real-time search industry got a lot hotter. Google today turned on a new experiment feature that delivers search results on a keyword in real time. Marketing TakeawayWith the launch of real-time search, Google has reinforced the importance of social media for marketing. Businesses participating in social media will have a clear advantage in getting found online because of their automatic inclusion in real-time search results. Marketers now have a new tool to monitor online conversations about their business and understand which marketing events directly caused an increase in word-of-mouth buzz during a given time. Google real-time search is a huge boost for marketers not only in monitoring but also in demonstrating the value of social media to their business. Topics: To learn about some of the other important features and aspects of Google’s real-time search, check out this quick video from Google. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Jan 17, 2012 3:45:00 PM, updated February 01 2017 More and more marketers are recognizing the importance of incorporating social media into their marketing mix. And if you’re still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. In addition, companies that use Twitter average 2x more leads than those that don’t.But are you considering all the various ways you can effectively leverage social media? If your social media participation occurs just within the walls of social sites like Facebook, LinkedIn, Twitter, and Google+, you’re missing out on some great opportunities to benefit from social media in other marketing channels and efforts. Here are 8 great ways to start extending the power of social media beyond their individual websites.8 Ways to Leverage Social Media Beyond Social Networks1. Add Social Follow Buttons to Your Website: The first thing you’ll need to do maximize your social media presence is increase your reach. A bigger reach means a better opportunity to spread your content and reach more potential customers. While there are a number of ways to do this, one great resource at your disposal is your own website. Make sure website visitors know where to find you in social media by adding social media subscription/follow buttons to various parts of your website. Great places for these include your homepage, your blog, your ‘About Us’ page, and your ‘Contact Us’ page.2. Add Social Sharing Buttons to Your Content: Another great way to use your website to help leverage the power of social media and extend the reach of your content is to use social media sharing buttons. These buttons will allow website visitors and those consuming your content to easily share it with their individual networks, enabling you to reach people who may not have heard of you or your awesome content yet. Add these buttons to every piece of content you create — blog articles, ebooks, case studies, landing pages, and other website content.3. Integrate Social Media and Email Marketing: These days, including social components in your email marketing messages is simply a best practice. Adding social sharing and follow buttons to your emails will extend the reach of your email sends beyond the recipients in your email database, expanding the reach of your content and brand.4. Get Creative With Embeddable Tweets: Twitter recently launched the ability to embed tweets to your website, giving marketers a great opportunity to leverage the popularity of this social network directly on their own websites. Read this post to learn how to add embeddable tweets to your website as well as some creative ways to leverage them by curating content, showcasing customer testimonials, create a more social newsroom, etc.5. Use Facebook Social Plugins: Are you aware of all the different social plugins Facebook offers? These plugins enable you to make the most out of the most popular social network and add social proof to your own site. Take a look at the various social plugins available for Facebook, and consider adding the ones that make sense for your business. If you have a Facebook business page, you’ll likely want to install the Like Box on your website/blog to encourage website visitors to become Facebook fans, as Search Engine Land has done on its blog (see right).6. Leverage Your Existing Customer Evangelists: Your business’ current customers can have some serious leverage, helping to endorse your products/services and content, thus extending your reach. Make sure the customers you have are following you in social media so they can share content and help you generate new leads and customers. Simply draft an email to your customers to let them know about your social presence and explain the value in them following you there. And be sure to provide an obvious link to follow whichever social network(s) you’re promoting.7. Nurture Leads With Social Media: Email is what most marketers think of when you mention the term lead nurturing, but email isn’t the only way you can nurture your leads. And considering 50% of the leads you generate are qualified by not yet ready to buy, your marketing program will greatly benefit from lead nurturing. Provide a good mix of content in your social media updates, including top-of-the-funnel, educational content like blog posts and ebooks as well as more middle-of-the-funnel content and offers like links to your free trial or product webinars. Additionally, use your lead management software to gather some social intelligence about your leads. Are they on Twitter? Did a lead just attend one of your webinars? Tweet at them on Twitter and ask how they liked the webinar, or use marketing automation tools to do it for you.8. Use Social Media Intelligence for Sales Prospecting: Social media can still be a useful tool even after leads are passed off to the sales team. Empower your salespeople to use social media and social media intelligence as part of their processes as well. Teach them how to identify valuable information and social cues from their leads that will aid the sales process, and help them understand how they could use this information to help them engage with leads and close sales more efficiently.What other ways can you use social media outside of social networks in your other marketing channels and tactics? Don’t forget to share this post! 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8 Real-Life Examples of Engaging Pinterest Contests bit.ly/RwzFID via @pamelump— spiral16 (@spiral16) December 5, 2012 Make sure you jot down some notes under the ‘Content/Details’ column too. The body content is the meat and potatoes of your blog. You should be solving customers’ and prospects’ problems, earning their trust and becoming your industry’s leader by demonstration.Here, you’ll want to include a quick synopsis of each article to create a backlog of posts and ensure that your new content is fresh and unique. In addition, it’s also important to double check that your title accurately reflects the content of the article. After all, your blog title doesn’t just live in a silo on your website. The title of your blog post will also show up as a result in search. And oftentimes, when your post is shared via social media, it will look similar to the following, just the blog title and its link: Sure — your article may have a lot more context on your blog, but that context can easily get lost once it’s shared externally. Think of how your stand-alone title would appear in a Facebook post or among a litany of other tweets in a user’s Twitter feed. Does the title clearly reflect the content that’s inside? Failing to align your article’s title with its content is a sure-fire way to lose trust in your readers … and ensure they never come back to your blog for more.Keywords and Target PersonasYour company has a mission, right? And if you’re blogging, that mission likely includes providing expertise in certain areas that can be explained in a few keyword or key phrases that people use to search. Well, it turns out blogging plays a HUGE role in improving your company’s search rank. Okay, okay — no surprise there. But you’d be surprised how easy it is to overlook SEO when your main focus is content creation.Make sure you’re not only consciously integrating the keywords your company is trying to rank for into your blog posts, but that you’re also listing them in your editorial calendar. Consistent use of these terms is one way Google will rank you, so make sure your keyword strategy is baked into your blog and tracked here. It will also keep you focused on blogging about the topics that you want to get found for, which should also help you cater to your …… target readers! Visualize the people reading your blog as people you want to buy your products or services. Considering that vision, wouldn’t you want to tailor your content to something they’ll want to read and learn from? If you’re still a bit hazy on who your buyer personas are, check out this post, which is everything you need to research and create detailed buyer personas — with its own template and all! Then, fill in this this column before you publish anything. If you can’t identify the specific target persona for a particular post, is it really worth writing?It makes the most sense to use these two sections in tandem. Put yourself in the shoes of that target reader, and think about which keywords he or she may be searching to find you. Use those keywords as the starting point for topic ideas. Then, analyze the performance of those articles in terms of metrics like views, social shares, leads generated, as well as feedback from comments. This is a great way to determine which topics resonate best with your various buyer personas, which should help to inform your future blog topic ideas.Offer/Call-to-ActionSpeaking of leads, you want to generate leads from your blog too, right? That’s why every blog post you publish should include a call-to-action (CTA) for an additional lead-generating offer that visitors must fill out a form to obtain. This provides you with their contact information (which enables you to nurture them later) and thus helps push readers closer and closer toward becoming customers. This is where the lead gen aspect of your blog really shines. To learn more about proper CTA selection, check out this blog post.On the flip side, if you have a great new marketing offer you want to promote, this is another strong starting point to brainstorm your next blog post. Can you write a blog post on a similar or related topic that enables you to incorporate a call-to-action for your desired offer? Consider how you can use your blog to promote your amazing offers, and come up with article topics from there. Use this column in your template to keep track of which offers you’re promoting in each post. This can also come in handy for making sure you’re not mistakenly using the same CTAs over and over … and over … again — particularly if you have a lot of high-performing offers to choose from.Now that you’ve got a sense of what this template can help you accomplish, give it a try! Depending on how much content you publish (or want to publish) and how far in advance you want to do your planning, you can customize and build out this template to cover a month’s worth — or even a whole year’s worth — of blog content. But you’ve got to download it first 😉 Topics: Originally published Dec 20, 2012 2:00:00 PM, updated October 20 2016 At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing, 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report, companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve this kind of success?I’ll give you a hint: organization and consistency is key! One of the greatest blogging challenges is not the actual writing. It’s stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. Lucky for you, this is where our new blog editorial calendar template comes in handy! This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with. Download this template to stay organized, monitor your keyword use and topic balance, and manage your blog’s timing and deadlines. In this blog post, we’ll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential.Authors and Due DatesShare this calendar with anyone who will be contributing to your blog (in fact, consider plopping it into a Google doc for sharing and collaboration purposes!), and make sure they know when they’re being asked to contribute. It also makes a lot of sense to assign due dates that are at least a few days ahead of your planned publishing date. I’d recommend giving them a full week — you may want a larger buffer in case your bloggers need extra time to complete their assignments. This will allow you the time you need to review their articles, go through the necessary rounds of feedback and revisions with writers — so your writers can improve over time — and do your final editing and prep work.And don’t forget about guest bloggers, either! Getting external writers to contribute is a great way to not only fill gaps in your editorial calendar, but also to boost social sharing, reach, and the inbound links coming in to your blog content. Guest bloggers are generally proud to share their words on your awesome, thought-provoking blog, so they’ll be eager to push their contributions across their network. It may not be wise to share your internal Google Doc ed cal with external contributors, but be sure to include their contributions in your planning, and give them due dates and deadlines like you would your internal contributors. And to maximize the reach of your guest contributor’s articles, consider scheduling them for publishing on the days during which people are more active in social media (Tuesday-Thursday).Titles and Content DetailsRemember: An engaging title can make or break a blog post. After all, who’s going to read a post that has no hook? Follow the six characteristics of exceptional blog titles: Be actionable, brief, keyword-conscious, clear, definitive, and intriguing. Creating a sense of urgency (e.g. “7 Common SEO Myths to Throw Out the Window Immediately”), or being controversial (e.g. “Is PR Dead?”) are also great attention-grabbing tactics. (Just don’t be controversial for the sake of being controversial.) “How-to” titles, because they imply that the reader will get actionable advice on how to do something specific, also work great.In your blog editorial calendar template, make sure you write out your full blog titles to ensure you’re using a mid of title styles and techniques. This will help you maintain a balanced mix of how-to’s, numbered list posts, thought leadership-style content, etc. Remember: Variety is the spice of life! Design Templates Don’t forget to share this post! 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Use it to highlight interesting Google+ conversations, engage your Google+ audience, and promote your content, offers, or events in an interesting way. To learn more about how to use Google+ for business, grab the free introductory Google+ ebook we highlighted above — recently updated to include information about embedded posts!How else could you use Google+ Embedded Posts on your site? Share your ideas in the comments!Image Credit: Sean MacEntee First, there were embedded tweets. Then we had embeddable Pinterest content. And recently, we caught wind of embedded Facebook posts. Well guess what we have now, folks … Google+ Embedded Posts! That’s right! Yesterday, Google announced the ability to embed posts from Google+ to your website or blog. This means you can now showcase public Google+ posts you find (yours or others’), and visitors can interact with it by +1’ing, commenting, and following you right then and there — no need to navigate to Google+. Embedded Posts support text, photo, and media posts, and you can find out more about Embedded Posts in Google’s documentation here.Excited to start playing around with Google+ Embedded Posts? Let me walk you through it …How to Embed a Google+ Post in 5 Simple Steps1) Locate the Google+ post you want to embed. For our example, I’m going to use one of HubSpot’s posts about our free Introduction to Google+ ebook. 2) Hover over the post for the menu icon to appear (it looks like this: ). Then click the menu icon, and select ‘Embed Post’ from the dropdown that appears.3) Copy the embed code in front of you.4) Paste the code into your website or blog post’s HTML/source code where you want the embedded post to appear.5) To center the embedded post on your page, add
Originally published Sep 17, 2013 4:00:00 PM, updated February 01 2017 Topics: Like it or not, the first experience most people have with your company is going to be your website design. Do you want them to see a flat, bland, and impersonal electronic brochure? Or rather, an individualized, warm, and interactive experience that gets prospects connected with your company from the very first visit?More importantly, which experience do you think will generate more leads? After all, inbound marketing teaches us that our goal is to generate leads, right?Your prospects are making their purchase decisions during their first visit to your site. That’s because we (human beings) make most purchase decisions emotionally first, and then rationalize the decision second. As a result, when prospective clients land on your site, if you don’t capture them emotionally and give them an amazing, personalized experience, they might just end up at your competitor’s site.How a Responsive Website Can HelpDelivering an amazing experience for your prospects has to be realized whether they visit your website via computer or smart phone. This means your site has to work perfectly on every device. If you’re still unsure if you need your site to look great on a smart phone or a tablet, here are some cold hard facts:“Some 88% of U.S. adults own a cell phone of some kind as of April 2012, and more than half of these cell owners (55%) use their phone to go online,” said Aaron Smith, senior research specialist, Pew Internet & American Life Project.The Pew study also found that 45% of those who use the internet on their phones prefer web browsing on their mobile devices.The same study found that, overall, 17% of the U.S. cell phone adult users prefer going online by using their phones instead of desktops, laptops, or tablets. These stats mean your website has to be what is called, “responsive,” so that it works beautifully on all devices, including computers, smart phones, and tablets. Here are a few snapshots from the responsive Square 2 Marketing website and how it looks on a laptop, iPhone, and iPad:Your inbound marketing strategy can help inform your website redesign if you decide to go responsive. Responsive sites deliver either altered navigation or menu options, so your strategy can help you decide what content should go where. You have to plan this out in advance to ensure that the most important pages and pieces of content (from your prospect’s perspective) are prominently delivered.It’s also important to view your new responsive site on as many devices as possible. Since you may not have each potential device at your disposal, you can use a Google Chrome plug-in called Responsive Site Viewer or try out HubSpot’s Device Lab, currently in beta, to view your website on different devices right in your browser. Looking great is certainly important; however, delivering great results is even more important. Here are some data points that show a dramatic increase in leads once we moved to a responsive site in May:Our inbound leads increased by 66% immediately, and then continued to show an increase of 34% over an average of pre-responsive months.Usage from devices other than laptops also increased from 11% of total traffic to 15%, which means that people may have been sharing links from smart phones and tablets after experiencing our site.Our site-wide conversion rate also increased from 2% to 5.6% once the site went responsive.Adding Personalization to the MixBut a responsive site is just a piece of the puzzle. The other key ingredient to an amazing website is providing a personal experience. To date, delivering a truly personalized experience has been owned by the major website companies, such as Amazon, Netflix, and Zappos. While these sites have taught us a lot about how to personalize a visitor’s experience, the tools have been limiting.Here is an example of a client who provides IT consulting and outsourced technical services to small- and medium-sized businesses. Its website home page allows visitors to self-select whether they are a business owner or an IT professional:Once they pick a path, they then tailor the message, headline, web page copy, pictures, and call-to-action buttons directly to their specific issues and challenges.Here you see a snapshot of both secondary pages. One targets the business owner, with specific pictures, headlines, and offers, and the other for the IT professional, with relevant content, copy, and images.While this client is early in its program with us and its traffic numbers are still climbing, these two pages are in the top five for visits and conversions. For most company, the results of personalization will be dramatic.Gravity, which calls itself the, “Interest Graph Company,” has seen these dramatic results first-hand. It delivers personalized content to visitors of sites like The Wall Street Journal, TIME, and TechCrunch. For the first time, the company has shared its initial user engagement statistics, comprising data from the past six months. The results, if accurate and sustainable, seem impressive.Gravity reports have delivered an average of over one million personalized content recommendations per day to more than 400 million users per month over 10 initial sites.Across these partner sites, they say that click through rates have grown two to three times.Site loyalty, as measured by monthly return rate, is up three fold.Finally — and this is a hell of a claim — its partners have seen pageviews increase more than 40 percent on average.What does this mean to you? It means you have to take a long hard look at your website. If you are like most business owners, CEOs or marketing professionals, your website is two or three years old. While your last website redesign project might have been painful, it’s probably time to start considering another upgrade. The number of people viewing and interacting with your company’s website via mobile devices, smart phones, and tablets is only going to continue to increase. If your site isn’t usable on these devices, and if the experience is subpar, there is a great chance that your potential customers are going to look elsewhere for your products and services.If your site doesn’t have personalization today, and you’re not prepared to deliver a more personal experience in the future, you are going to be at a competitive disadvantage with businesses that are more proactive in this area.Today, the tools, expertise and information are available for your business to deliver a “world-class” website experience to your prospects. The data shows that this experience influences people to buy from you, to share your site with other people like them, and to help move your business to the next level.To learn more about other elements to consider in a website upgrade project, click here to download our Free Report, Website Design That Turns Heads and Drives Leads. Co-founder and president of Square 2 Marketing, Mike is passionate about helping entrepreneurs, CEOs and marketing professionals think differently about how they marketing their firms. Mike works daily to help them move from interruptive marketing to highly efficient and lead generating inbound marketing. Mike is the author of the popular blog, Inbound Unwound, a guest blogger for a number of marketing-related blogs including HubSpot, SmartBlogs, Talent Zoo, MarketingProfs and Business 2 Community, a frequent public speaker on the topic of Inbound Marketing and a regularly quoted marketing expert in the media. Don’t forget to share this post! 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