Meetings to take place next month over rising costs in motor insurance

first_img Twitter Google+ 365 additional cases of Covid-19 in Republic RELATED ARTICLESMORE FROM AUTHOR 75 positive cases of Covid confirmed in North Google+ Further drop in people receiving PUP in Donegal Previous articleSearch for missing swimmer in Bundoran enters its fourth dayNext articleGardai advise of road closures during tomorrows Royal Black Preceptory parade in Raphoe admin Twitter Pinterest Gardai continue to investigate Kilmacrennan fire Homepage BannerNewscenter_img By admin – August 26, 2016 WhatsApp WhatsApp Meetings to take place next month over rising costs in motor insurance A number of meetings are set to take place next month over the rising costs in motor insurance.The Oireachtas Finance Committee has made the decision to hold the meetings and it’s understood a wide range of experts and industry actors as well as campaigners will be in attendance.Massive hikes in motor insurance has been an on-going issue across the country, with reports of one young driver in County Donegal being quoted a minimum of €5,300.Donegal Deputy Pearse Doherty has welcomed the move but says a number of issues need to be addressed:Audio Player Up/Down Arrow keys to increase or decrease volume. Main Evening News, Sport and Obituaries Tuesday May 25th Facebook Pinterest Man arrested on suspicion of drugs and criminal property offences in Derry Facebooklast_img read more

WATCH: Mountain Bike Goes Airborne After High-Speed Pass

first_imgThis short video, originally shared on the Cycling Today Twitter account, shows dash cam footage of every mountain biker and cyclists worst nightmare. In the video, an SUV traveling at a high rate of speed and hauling what appear to be two high end mountain bikes, loses one of the bikes to gravity after hitting a bump in the road. The driver continues on, seemingly oblivious to the carnage unfolding in his rear view, while the full suspension rig bounces off the pavement like some child’s play thing before narrowly missing another vehicle and careening off into a nearby field. Talk about a bad day.This is the nightmare for any bike owner— Cycling Today (@CyclingTodayEn) May 15, 2017last_img read more

Warriors’ Kuchle No. 3 in the state for rebounds

first_imgRed Bluff >> Despite a tough season for the Mercy Warriors boys basketball team a bright spot was center Marcus Kuchle, who led the Five Star league and was third in the state in rebounds, averaging 17.7 per game.Kuchle hauled in a total of 442 rebounds over the course of 25 games, compared to the state’s No. 1 rebounder Horant Chen, of Cornerstone Christian in Wildomar, who had 369 over the course of 19 games. In the No. 2 spot was Dexter Aranda, of Annenberg in Los Angeles, with 260 in 14 …last_img read more

Long-life flowers a blooming success

first_imgAfrican Floralush, which trades as Iluba, is headed up by South African entrepreneur JJ Viljoen and his son, Fanie. The flower head and stem are preserved separately. Once preserved, trained staff carefully join the two parts again, using stitching and glue. Iluba is creating both direct and downstream employment opportunities for South Africans. African Floralush buys roses from contract growers at a certain size and stage of development. Most of their customers prefer traditional colours, but some market segments enjoy enhanced bloom colours. Iluba flowers are treated with natural dyes to reinforce their colour and ensure that they remain crisp and beautiful for months. (Images: Iluba Long-life Fresh Flowers) MEDIA CONTACTS • Fanie Viljoen   Export manager  Iluba Long-life Fresh Flowers  +27 11 662 2225 RELATED ARTICLES • Floral wealth in caring hands • Six decades to survey East Africa’s flora • EC to get first botanical garden • Teaching people to work with natureWilma den HartighInnovative technology to preserve and extend the shelf life of fresh flowers, developed by the Nelson Mandela Metropolitan University (NMMU), is helping to boost job creation, develop skills and establish new market opportunities for South Africa’s flower industry.People have tried for centuries to preserve the beauty of flowers, but now local research at the NMMU’s Institute for Chemical Technology, InnoVenton, has perfected a technique that makes it possible to produce a natural alternative to artificial flowers.A Gauteng-based company, African Floralush, which trades as Iluba, is using the patented treatment process to preserve fresh roses and foliage.The company is headed up by South African entrepreneur JJ Viljoen and his son, Fanie.“Innovation is what this business is about. It is new and that is what excites me,” says JJ Viljoen. “It is a new floral sub-sector in South Africa.”Commercialising academic researchThe company’s Iluba roses are fast gaining local and international popularity, and show how academic research combined with business acumen can make a positive impact on society.The university is a shareholder in both the patent-holding company and in the manufacturing company, African Floralush, which licenses the technology. The Industrial Development Corporation (IDC) provided the bulk of the investment to start the business.Viljoen says it was a rose grower from Addo in the Eastern Cape, Tinie Maske, who first approached the university with her idea to preserve roses. She experimented with various preservation methods in her kitchen at home, and believed that she was onto something with great promise.The NMMU took the idea, conducted further research, development and extensive testing, to develop the technique which is used today. Maske, InnoVenton’s director Professor Ben Zeelie, and Dr Shawn Gouws also of InnoVenton, can be credited as the inventors of the long-lasting rose.Viljoen says one of the biggest challenges of the new business was to refine the laboratory-scale technology to be suitable for processing at an industrial capacity.Jaci Barnett, director of the NMMU’s technology transfer office, explains that this is not unusual if new technology is commercialised.“The business has taken a long time to get off the ground,” Barnett says. “But it is gratifying to see one of our technologies really making a difference to people’s lives by providing employment.”The business has been in operation for just over three years, but through trial and error and hard work their efforts are paying off.The long-lasting roses are now distributed throughout 30 countries including Australia, Japan, Saudi Arabia, the US and Canada, European countries and South Africa for use in the gifting and décor market.Sales of the roses are mostly to wholesalers for onward distribution in retail stores and directly to the hospitality industry. Unlike freshly-cut arrangements, Iluba roses don’t have to be replaced and this is why the product is popular with home decorators, hotels, ocean liners and long-distance train operators.Research and development is underway to determine if the same techniques could be applied to preserve proteas and other varieties of flowers.As no cold chain is required, the company can also help to estab­lish emerging growers in rural areas to participate in the Iluba supply chain.Providing employmentIluba is creating both direct and downstream employment opportunities for South Africans. The business employs 90 workers, most of whom were previously unskilled, and Viljoen says they expect to employ a total of 120 people next year.More than 30 new and independent business enterprises were established in 2011 alone as a result of Iluba’s activities. They include enterprises that use the products to create new value-added décor and gifting floral products, as well as new specialist retail and distributor outlets.“There is so much that one can do with our product that one cannot do with either fresh flowers or artificial flowers,” Viljoen says. “We expect a new industry will soon emerge around preserved long-life flowers.”Viljoen also encourages staff to think innovatively about the production process. “We make a point of telling our staff members to come up with solutions for challenges that emerge in production,” Viljoen says. “One of our best employees has no formal education but is head of quality control.”What is the secret?Creating a single long-life rose is a highly technical process as workers have only a few hours, while the roses are absolutely fresh, within which to complete the preservation process.African Floralush buys roses from contract growers at a certain size and stage of development. The first step is to remove the flower head from the stem, as each part is preserved separately. Once preserved, trained staff carefully join the two parts again, using stitching and glue.Dr Shawn Gouws of InnoVenton explains that the water in the cells and tissues of the flowers and foliage are replaced with natural eco-friendly preservatives. This allows the flowers and foliage to last for six months without water.Viljoen adds that the chemicals and preservatives are similar to those commonly used in the commercial manufacture of cosmetics and processed food.The technique makes it possible to add natural perfumes to strengthen the fragrance of the roses, and the colours can also be adjusted.Fanie Viljoen says although 80% of their customers prefer traditional colours, some market segments enjoy enhanced bloom colours, including deep brown, black, blue and purple.The natural pigment in fresh cut flowers fades and becomes brown with time, but Iluba flowers are treated with natural dyes to reinforce their colour and ensure that they remain crisp and beautiful for months.Iluba flowers also have a very low carbon footprint, as they do not need refrigeration and can be shipped as opposed to air freighted, offering major environmental benefits.Changing demand for flowersAccording to JJ Viljoen there is a growing market for long-life flowers, particularly as the cost of replacing fresh flowers has become so expensive.As a result of the tough economic climate, consumers are spending less on luxury items such as flowers, which has caused the fresh cut flower market to decline locally and globally in recent years.However, in South Africa alone, the import of artificial flowers has grown by an average of 38% per year.“More consumers are buying these flowers as the quality is improving so much that it is often difficult to distinguish them from fresh flowers,” Viljoen explains. “Long-life flowers are positioned somewhere in between.”He says market research has shown that despite the move away from fresh cut flowers and more consumer interest in artificial flowers, the market would still prefer natural flowers, if they offered a much longer vase life.Awards to inspireAfrican Floralush has also won a few awards for its unique product and business concept.Recently the company was named the winner in the small business category for innovation in the 2012 IDC Business Partner Awards.The awards celebrate IDC-funded businesses that have contributed to commercially sustainable industrial development in job creation, innovation and sustainability.“Awards serve as recognition for all our tribulations,” Viljoen says. “It gives the business credibility.”last_img read more

Resources lead JSE slump

first_imgLocal marketsThe JSE shed 0.92% on Thursday as an oversupply of iron ore in China saw the value of local iron producers fall, dragging the resources sector down 2.19%.The rand lost ground against all major currencies to close the day at R10.64 to the US dollar, R17.60 to the British pound and Rx14.01to the euro.Renewed tensions in the Ukraine saw brent crude rise 0.07% as investors expressed concerns over increased risk of energy supplies.International marketsOn Asian markets, a stronger yen saw Japan’s Nikkei Index drop 0.48%, while China’s Shanghai Index continued yesterday’s losses, falling 0.62%, and Hong Kong’s Hang Seng Index lost 0.51%.European markets traded weaker on Thursday as investors considered valuations and increased geopolitical tensions. The German DAX closed 1.24% down, the French CAC40 dropped 0.6% and the English FTSE slipped 0.36%.American markets also faired worse after retailers reported poor earnings and violence in the Ukraine flared. The Dow Jones traded 0.3% weaker, the S&P 500 ended 0.21% lower and the Nasdaq fell 0.24%.Share price newsAfter investors sold 720,299 shares in 546 deals, Murray And Roberts Holdings (MUR) gained 3.59% to close at R26.25 a share, putting them on Thursday’s list of shares above R1 to gain the most over the day. Joining it was soft goods retailers Taste Holdings (TAS), which added 4.29% after 84 deals traded 263,136 shares resulting in a closing share price of R3.40. The company announced that it had raised R180 million for further growth declaration announcement in respect of the Taste rights offer.Amongst the top movers downwards of whose share prices are greater than R1 was Impala Platinum Holdings (IMP), which fell to R97.00 after 6,799 deals resulted in 3,633,310 shares swapping hands, sending the share price down 5.27%. The company released summarised consolidated annual results for the year ended 30 June 2014. After investors traded 2,484,364 shares in 3,838 deals, BHP Billiton (BIL) slid 2.92% to R334.00 a share. The company announced the cancellation of treasury shares.Sharenetlast_img read more

Ohio Ag Weather and Forecast, January 17, 2019

first_imgShare Facebook Twitter Google + LinkedIn Pinterest A relatively weak disturbance crosses the state today, but it still carries enough moisture to just be a nuisance. We expect mostly rain in southern Ohio –  south of i-70, and we are keeping our forecast of a coating to 2 inches of snow from I-70 northward – give or take a good 50 miles. Now, in central Ohio, we cant rule out a bit of rain mixing with snow, or even the odd instance of some ice today, but generally this is not the right set up to see a significant issue with ice. . In any case, liquid equivalent precipitation totals will be limited to .3” or less, so nothing will too troublesome, and we think ice will be very limited. The maps at right shows today’s action (through tonight) – a snow map, and a total liquid equivalent precipitation map. We will be dry tomorrow. After seeing models really play up big precipitation 36 hours ago, data has not come in to support any ramping up of our snow forecast for Saturday. We are staying put with our thoughts this morning, keeping our outlook at 4”-10” over about 70% of the state. The heaviest snows will come west central and then we are seeing the potential for some heavier snows in far south east Ohio too. There still is potential for higher snow totals, and we think models are not done flip-flopping around on this. However, we think that the over-the-top “snowmageddon” forecasts have been seriously overdone, and we remain solidly in the camp that this will be a significant event, but not a world changer. Track of Low pressure is still the most important variable this morning, and if we have an area of concern at this time, its southeastern parts of the state. A final update comes tomorrow, but we are leaving our snow forecast range alone as of now. Significantly colder air blasts in behind the system, and likely is the story for the first part of next week. While we do not expect any new precipitation from any front or system for the first part of next week, the strong, bitterly cold north winds coming down across the Great Lakes will bring lake effect snows to parts of northern Ohio, especially northeast OH, and then lake enhanced clouds to a big chunk of the rest of northern Ohio at least on Monday, and perhaps lingering into Tuesday. Overnight lows will be well below zero over the northern half of the state as this cold air races in. This will be some of the coldest air in a long time, and will mark our first significant foray into well below normal temps in 2019. Midweek next week just continues to look more and more interesting. We have an impressive system coming out of the plains and western corn belt, arriving here next Wednesday, and staying through Thursday. Liquid with this system is well over an inch in parts of the eastern corn belt. But there is strong south flow with it too, so we are introducing the potential for all three types of precipitation Wednesday and Thursday of next week…heavy rain, snow, and potentially freezing rain/ice. If this turns out to be a warm frontal “overrunning” type event, that would bolster threats of ice here.  Up north, we still have potential for 2-6 inches of snow, and there could be rains from half to 1” in far southern Ohio (especially southwest). Central Ohio is where the question marks are at this morning, and for right now we tend to lean more toward rain based on temperature expectations. However, the cold air may not be pushed out quite so easily. The extended period forecast remains active. Watch for scattered snow shows for 26th and 27th with minor accumulations, a weak clipper for the 28th, and then a strong storm at the end of the month on the 30th which still shows potential for 3-6”.last_img read more

Not Pinterested, Thanks: Get Your Own Damn Taste

first_imgadriana lee A Comprehensive Guide to a Content Audit I’m not sure what the motivation is for users, since they don’t earn money from the sales. I wondered if it was the cachet of being a trendsetter, so I conducted an unofficial, completely unscientific survey of a few friends.Here’s what I found: Half of them thought this was a great idea. They love sharing deals and steals anyway, and some couldn’t wait to follow certain people they know and admire. Those in the other half, however, were appalled—as if they faced the prospect of Joan Rivers’ “Bitch Stole My Look” jumping off E!’s Fashion Police and landing in their own lives. I’m with the latter group. I took MyStorey for a spin last month, and after uploading one pic—of my brand-new mid-century modern sofa—a thought flashed through my mind. I suddenly imagined my beloved sofa sitting in the homes of everyone I know. Then I pictured all of my friends and family wearing the same thing, eating at the same restaurants and living in carbon copy homes. I immediately decided not to upload another pic. My Closet Is Not Your StoreSoon, people started referring to Jane and Tanya as “the twins.” Jane wasn’t pleased. In fact, she was dying to put her foot down, but how? She was the one who first turned Tanya on to some of her favorite shops and brands. She had no idea that her friend would start mimicking her style.In itself, the notion of social network–fueled shopping—or “we-commerce”—isn’t wrong-headed. It’s not even anything new. Personal recommendations from friends have always carried more weight for consumers than slick marketing materials or promotional pushes. It also piggybacks on the same human nature that drives us to tell friends about a big clearance sale or where we got that amazing new stand mixer for half the price. But telling a friend or two about a hot discount or a fabulous purchase is different from showing all your contacts how to clone your closet or house. Some sites may want us all to feel like celebrities endorsing products, but this doesn’t appeal to everyone. Maybe that would change if everyone had bodyguards and security personnel to deal with wayward followers.  Related Posts My friends Jane and Tanya were pals. They’d known each other for five years and frequented the same social circles, in real life, as well as online. But Jane started noticing a bizarre pattern. Every time she bought a new scarf, sweater or bag, Tanya would show up a week later with the same item.Aspirations are powerful, and no one knows that better than Pinterest. It’s the secret sauce in the 3-year-old online photo pinboard’s popularity. The site’s 40 million users use it to save recipes they hope to cook, styles they want to test, or projects they’d love to try. And when it comes to sharing items from e-commerce sites, Pinterest has actually lapped social juggernaut Facebook. Adding retail to this environment would make perfect sense. Even so, Pinterest moves carefully, and wisely so. “We’re trying to do something where the average person … feels that it makes the experience better,” CEO Ben Silberman said at D11: All Things D conference last May. He explained the company doesn’t want to “commodify someone’s passions.”That same month, the site debuted “rich pins”—snippets that give extra information, such as ingredients (for recipes) and, yes, retail links for certain products or stores. But Pinterest has a key differentiating factor. Because its pins are usually aspirational, it’s not necessarily selling users’ current lifestyles. Compare that to MyStorey, a Los Angeles-based startup that turns people’s own photos into shopping portals. The network—now in the middle of a limited beta test—is like a mash-up of Flickr, Pinterest and Fab. Users share their own images (like Flickr) in a pinboard format (like Pinterest), and tag those photos with prices and retail links, so followers can buy the featured clothes, accessories and other goods (like Fab). Making money from social media is tricky business. When it comes to profiting off what people share, there’s a line between tasteful and tacky, between inspired and creepy. Although Pinterest is proceeding cautiously on this front—and with good reason—some of its knockoffs are racing to commoditize people’s lives and mementos. That’s right: We’ve hit a new stage in which people can not only share their heartfelt moments and treasured images with friends, but also turn them into shopping portals that let everyone they know copy their tastes. Looks like the line between inspired and creepy just got a little fuzzier. Bitch Stole My Look Indeed, some people go to freaky extremes, both offline and on. Anecdotes about Facebook stalking have become cautionary tales—there’s even a WikiHow for dealing with it—and now LinkedIn stalking has been getting attention. Add the allure of a social network that puts users’ lives on sale, and we could have a nation of Jennifer Jason Leighs going all Single White Female on people. Once again, I shudder. The Right Way To Share Social RetailI urged Jane to have a heart to heart with her friend and gently tell her what she was feeling. And Jane succeeded in getting her point across. Tanya eventually found her own style. Actually, it belonged to a local boutique a neighbor turned her on to. She started buying whole outfits as they appeared in its window. That’s not to say retail and social networking don’t make for a great partnership. In fact, a few sites are actually getting it right. Fab, for instance—which just dropped its “Hurry now!” flash-sale approach in favor of letting customers follow tastemakers—works because it’s a store first and a social site second. In a similar vein, Fancy, which positions itself as more of a wish list, also manages to sell products without selling people’s personal memories, mementos and special moments. There are no photos of baby’s first steps visually marred by price tags promoting retail links for that adorable rattle or bib. The retail industry is finding its legs in this new social media-driven world. Meanwhile, social sites are clearly experimenting with ways to turn a profit. I have no doubt they will figure it out. I just have no idea if they’ll be able to do it without turning the act of “sharing” into a tacky pursuit powered by wannabes and followers, or creeping people out in the process. As for my friends Jane and Tanya, they remain friendly, though they’re not as close as they used to be. But I learned something from their situation: There’s a difference between admiring someone’s taste and ripping it off. I have fingers crossed that this social distinction will survive social media and its push for monetization. Feature image courtesy of MyStorey. Image of identical toys/figurines courtesy of Flickr user Thom. Images of Fashion Police and Single White Female screen captured from YouTube via E! Entertainment and movieclips, respectively.  Tags:#retail#social Guide to Performing Bulk Email Verification Facebook is Becoming Less Personal and More Pro… The Dos and Don’ts of Brand Awareness Videoslast_img read more

Learning From The Legends: Quick Insights From Buffett and Gates

first_img Buffett on predicting success Buffett On Founders : Called himself lucky over-and-over again to be born in the US in this era where his natural gifts were well suited for our society. Made a comment that if born several hundred years earlier, he and Gates probably would have been some other animal’s lunch because they did not see well and could not climb trees well. Buffett On Ethics Buffett’s career advice Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Buffett on friends of Bill Gates and Warren Buffett at the University of Nebraska last week. I have not spent much time consuming Warren Buffett-isms over the years, but I was duly impressed with his wisdom, so while I was at it, I watched three other interviews of his with Charlie Rose. Here are some of the highlights: : I was surprised to hear how much they both talked about reading and how important reading was to their daily work. I read all the time and know many others that do so too, but I don’t hear people talking about how important reading is in their daily lives like these guys did. When asked if Gates could be a superhero, what power he’d want to have, he said he’d like to be able to be the fastest reader in the world and Buffett agreed. Originally published Oct 31, 2006 12:25:00 PM, updated July 11 2013 Buffett on most his important skill : Imagine that what you are doing every day is being scrutinized by a smart, skeptical reporter who is going to write an article about it every day on the cover of your local paper. If you ever think you actions would embarrass you or your company in front of your family, customers, peers, etc., don’t do it. Buffett on life : Asset allocation is done by me only, not by committee or vote, I make those decisions. A committee/vote would tend to bring our decisions toward the mean and make the likelihood of finding a unique opportunity lower. Gates on his schedule Buffett on Decisions : He quoted an interesting study he had seen that tried to correlate “things” (i.e. business school, grades, athletics, etc.) with future business success. The study found that the thing that most closely correlated with future success was the inverse of the age at which you started your first business (i.e. paper route, lemonade stand, painting co, other). : I only buy a business if I can buy the managers with it. It is okay if the managers love the money, but much more important is that they demonstrate a true love of what they are doing. After spending several hours listening to Warren Buffett over the last week, I became really impressed. I hope you enjoyed the highlights… — Brian Halligan. : Likes to keep it open and says “no” to as many meetings as possible. Reads 80% of the workday. When he goes home at night he either keeps reading or plays bridge. Schedules online bridge games on the weekends with Gates. I saw a great : He advises people to make decisions based on their “inner scorecard” and pay less attention to the “outer scorecard” (i.e. what other people think). He says if you follow an outer scorecard, your life will be a little hollow when you get to be his age. …He advises people to reverse engineer their lives from what they want to be when they are 70 and map the steps needed to get there from today. Buffett on the “ovarian lottery” : Jam packed every day with meetings. He goes home at night to have dinner and then gets caught up on emails. : His criteria are that he must fundamentally understand the business (often this means it is simple); the business must have an enduring competitive advantage; the business must have management he trusts, admires, and love what they do; and the business must be attractively priced. Buffett on baseball : It turns out Buffett is a huge sports fan, especially baseball. He is an especially big fan of Ted Williams’ book “The Science of Hitting” which is all about getting a pitcher in a position where he has to throw the batter a strike…He likens his investment decisions as “waiting for the right pitch.” : Ability to focus. I thought that it was interesting to hear in light of the attention deficity disorder going on in our culture. Buffet on investments interview Buffett on his schedule : Buffet says that “real” friends are a referendum on your life. …Buffett also seems to reject the platitudes around working with friends as it appears many of his closest friends are people who work in his business. Gates on Reading Vacation : Gates takes two weeks per year where he sequesters himself for a “reading vacation.” He takes books with him and papers/proposals written by employees from all over Microsoft. [Dharmesh and I have been talking about doing one of these for awhile, but haven’t got around to it yet] : It’s platitude, but do what you love sooner, rather than later. Don’t wait your whole life to do what you love like most people do. Buffett & Gates on Readinglast_img read more

Why The Fuller Brush Man Shoots Videos for YouTube

first_img Your Thoughts New Marketing Labs Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . Join us at the , a blog in the Top 10 of Advertising Age Power150, and in the Top 100 blogs in the world, according to Technorati. He is funnier in person. This article is a guest post by social media guru Is your product even interesting? If you’re selling a brand new MP3 player, it damned well better do more than be a different color or have different buttons. If you’re selling a piece of software, why should I use you when I already know your competitor’s brand better, and when there are hundreds of other people looking for some of my time to try out their thing, too? As for trust, I’m not believing you any more that your service is 600% faster than the competition. I don’t actually care. I’m not buying in that Tiger Woods is awesome. Instead, I’m looking for which of my friends or online colleagues is using the product, and what they think of it. I’m hoping that their reputation will translate to a level of trust, and that I can skip a few steps to evaluate a product based on their consideration. What do you think? Does this make sense? Can you see how this is really just a new way to build relationships, that you’re still human, that the end results all still have to be about your business and marketing goals? What else didn’t I cover that you need? So What Should You DO? Companies are learning how to use tools like blogging and podcasting and videos to build relationships. Some are performing old fashioned advertising in a new arena. The guys from Topics: Originally published Mar 24, 2009 9:29:00 AM, updated October 20 2016 In short, there aren’t a lot of reasons why you shouldn’t put together a simple strategy to align with your 2009 goals, and then put up some potential measurements to judge success. Think beyond the tools. Don’t look for 10,000 YouTube views. Look for 5 more sales. Don’t look for 2,000 pageviews on your blog. Look for conversions. Don’t do Inbound Marketing Summit [] everything sell blenders by demonstrating how powerful they are in a funny, clever, viral way. But it’s just plain old advertising. Nothing wrong with that. It’s working. What works best is that one can take the ads and embed them on their own sites, or pass them around, or load them onto an iPod and take the videos with them. (That’s the secret key there, by the way.) In short, I ask for recommendations much more than I research these days. Trust and Attention April 28-29, 2009 in San Francisco, CA. Get $200 off the ticket price with discount code events taking place this April in San Francisco, May in Dallas, and September in Boston. He is President of Inbound Marketing Summit Advertising shifted from print to radio to TV and now onto the web, and there, it hit some really hard walls really fast. Advertising still works to some extent, but it’s not exactly pulling as hard as it used to, and that’s troubling to marketers and sales people who need to push more products. The problem isn’t with the ads, exactly. It’s in how we’ve shifted since those days. Some thoughts. Chris Brogan , and blogs extensively at Companies are learning that real, two-way conversations via blogs, via social networks, via video and podcasting tools, is a great new way of content marketing, where the relationship-building feels more genuine, where people explore the chance to understand the humans behind a product, and where somewhat more meaningful connections can be made. Chris Brogan runs the I look forward to the conversation. . The new price for entry for getting your product sold is attention, and then trust. We’re busy. I have 290 unread emails in my box while I’m blogging this, and most every one requires more than a one-sentence response. So first, you have to get my attention. BlendTec Photo by Sooz . Do a few things that make sense, that are easy for you to measure, and that you can test quickly. In the 1950s, advertising became the rage in the US. I just finished KING OF MADISON AVENUE, by Kenneth Roman, about David Ogilvy, one of the really big thinkers of his time. His golden rule of advertising was that it was the new face of door-to-door selling. He would say things something like (not a direct quote): “You wouldn’t knock on a housewife’s door and sing to her. Why do you put jingles in your TV spots?” HUB200 Youtube Marketing The tools aren’t especially difficult to use, once you experience them. The culture of the online world is different than old fashioned marketing, but it’s not insurmountable to learn the right lessons to move forward. Understanding how to shift from push marketing to inbound marketing takes a little bit of practice and execution, but the results speak quickly towards your intended goals.last_img read more

Spam Your Mom on Mother’s Day [Humor]

first_imgIncoming!  If your mother is anything like mine, she’s enthralled with sending you (and 17 of her closest friends) l-o-n-g weirdly-formatted emails embedded with a joke, warning, call-to-action, homily or chicken-soup-for-the-soul message.  And, who can forget the tear-jerker chain letters that need to be shared with five people immediately?  What about those cute animal pictures with funny sayings?Used by mothers everywhere as an affectionate method of staying in touch, oftentimes we will open and read these messages before anything else because – after all – it’s our Mom and it could be important…Just in time for Mother’s Day, ad agency Mother New York created a website that contains a menu of email forwards – and lets you send them back to Mom, all day long.Take a peek at this video and let us know in the comments if your mother enjoyed the bit of humor today from Mom Spam.   Love you, Mom!  Send this post to the 17 folks on your distribution list for a little extra good luck!  Happy Mother’s Day!Image credit: mil8 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 8, 2011 9:00:00 AM, updated October 20 2016last_img read more